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Find out how to build an effective social media content creation process and learn about the tools that will make creating content easier.

Social media content creation is the basis of every social media strategy. Without content, there is nothing to post, like, share, or analyze — and it’s impossible to promote products or services online.

Creating content for social media can be anything from writing a catchy caption all the way through to designing a major integrated social campaign with a large team and multiple influencers.

For either of these options, or anything in between, you need a content marketing strategy to develop great content effectively, and content creation tools to do so efficiently. We’ll guide you through all of that in this post.

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What is content creation?

Content creation is the process of creating content. But what does this mean, exactly?

Just about anything can be content, from blog posts to TikToks to whitepapers and even books. Basically, content is anything that provides information or entertainment. For marketers and brands, content creation is an important way to build and maintain relationships with potential customers.

Let’s look at all the potential elements that can be involved in turning your ideas into content for social media specifically.

What is social media content creation?

Social media content creation isis the process of creating written content, photography, graphics, and videos for different social media platforms.

Social media content has to fit within prescribed limits for character counts, image sizes, and video lengths. You have to cram a lot of value into a very small space.

It’s also important to note that social media content creation is much more interactive than other forms of content creation. You don’t create content in a bubble. Whether you’re highlighting user-generated content, creating a TikTik Stitch, or using trending audio to guide your content ideas, you’re part of a larger ecosystem.

Here are some of the elements involved in social media content creation. (We’ll dive deeper into how all of these roles work together to form your social media content strategy in the next section.)

Research: Checking on the latest social media trends and using social listening and social media analytics to get a sense of what kind of content your social audience craves.

Writing: Putting words on the screen — from headlines and video overlay text through to copy for longer posts on Facebook or LinkedIn.

Photography/videography: Capturing photos and/or video footage, like product shots or behind-the-scenes tours. This could involve professional equipment, but depending on your needs, it can also be done with a smartphone.

Video editing: Compiling clips into a finished product.

Graphic design: Combining words and graphics into a meme, infographic, highlight cover, or any other visual that you use on social media.

Let’s put those ideas into action!

1. Do your research

Any good process starts with research. Sure, everything is content, but that doesn’t mean you can just post whatever you want on your social channels and call it a day.

Before you start creating content, you need to know what kind of content resonates with your audience, or your potential target audience.

If you already have a solid following on your social channels, you can start with your social media analytics. These will help you understand what’s already working for you, so that you can model this success.

But social changes fast, so you can’t limit your research to your owned accounts. Social listening is a good way to get a sense of what’s happening in your industry, and what people are talking about when they talk about your business on social media.

Finally, keep an eye on trending hashtags, topics, and audio. You won’t necessarily want to jump on every trend that comes along, but you’ll spot some good digital content creation ideas that may help your content achieve greater engagement and wider reach.

2. Set goals

Now that you have a sense of what’s happening in your industry, you can start to set some goals for your social media content. Are you trying to drive people to your blog? Grow your following? Make sales through social commerce? Maybe all of the above?

The kind of content you create will vary based on what you want it to achieve. For instance, your call to action will be quite different for a sales post versus a post designed to build brand awareness and engagement.

It’s a good idea to get specific with your goals using the SMART goal-setting framework. This forces you to think in detail about what you can achieve with your social content, and how you might get to where you want to be.

3. Have a creative brainstorm

Whether you’re a one-person shop or you have a large social team, take some time to get some ideas up on the whiteboard. (It doesn’t matter whether the actual whiteboard is literal or metaphorical, just that you gather all of your ideas in one place).

This is “no bad ideas” time. Everyone on your team has unique experiences with social, both personally and professionally, that will inform their content ideas and expectations. Allowing everyone to share freely brings all of that knowledge into your shared braintrust, where it can morph into high-quality social content campaigns.

4. Assign roles

Remember all those components of social media content creation we mentioned above? If you haven’t already got team members assigned to each of those tasks, the time to do so is now.

It’s also time to set up a solid social media approval process, so everyone understands where their work fits into the overall picture, and how their deadlines impact the rest of the team.

If you are a small business owner, you may not have anyone to assign roles to. Don’t panic! Remember, everything is content. You can definitely start out by creating all of your content on your own. It doesn’t have to be complicated or take up a lot of your time.

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Even large teams don’t have to do everything themselves. This is a good time to think about whether you want to outsource some digital content creation tasks to freelance writers or designers. You should also think about how to source and incorporate user-generated content, and how to include curated content in your social media marketing strategy.

Finally, consider whether you want to work with outside content creators — aka influencers. This could be for a specific campaign, or an ongoing relationship.

5. Build a content calendar

A social media content calendar allows you to plan your content mix across social channels, so you get the most value from your digital content creation efforts.

We’ve created a content calendar template to help you plan how to use content resources across your social accounts. For example, say you want to drive social traffic to a new blog post. You can use your content calendar to plan out when to post the relevant Facebook post, TikTok, and Instagram Reel.

Your content calendar should also include your ongoing content needs. For example, every week Hootsuite shares a roundup of the week’s blog posts on Instagram Stories.

Here’s how to set up your content calendar using our free template.

6. Schedule your content

Once you’ve filled in your content calendar, it’s time to set your content up for publishing. Sure, you could post each post manually at the assigned time, but that’s a huge time-waster that also sets you up to make simple mistakes like typos and broken links.

7. Build your content library

There’s no need to create every piece of social content from scratch. On your busiest days, you’ll thank yourself for having the foresight to create a content library.

Any successful social post can be made into a template for future posts. You can also add approved images to your content library, whether those are created in-house or acquired from a royalty-free resource.

As your content library grows, you’ll have more options for creating new social content without recreating the wheel.

8. Analyze your results

The content creation process ends back where it started. Analyze your results to see what worked and what didn’t, and use your findings to guide your research and planning into what to do next.

Set some new goals and do it all again.

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8 time-saving content creation tools for social media managers

Hootsuite can level up your social media content creation in several ways.

First, the Hootsuite Composer allows you to create content for multiple social networks all in one location. You can even customize and tweak a single piece of content to publish effectively on different accounts.

Composer also includes an extensive royalty-free media library and powerful image editing tools, so you can start creating content without any in-house photography or design skills.

To use Canva in Hootsuite:

Log in to your Hootsuite account and head to



Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design. 

    When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering — yes, this feature does work with free Canva accounts!)

    Design your image in the Canva editor. 

    Start your free 30-day trial. You can cancel anytime.

    Once your content is ready to go, Hootsuite Publisher allows you to schedule posts to align with your content calendar. It even provides custom recommendations about the best time to post based on your own social analytics.

    Hootsuite’s Content Library, collaborative drafts, social listening features, and content curation tools also ease the effort of social media content creation.

    Try Hootsuite for free for 30 days

    Ok, but what if you find yourself staring at Hootsuite Composer without ideas for engaging posts? We’ve got you covered. You can use one of the 70+ easily customizable social post templates to fill the gaps in your content calendar.

    The template library is available to all Hootsuite users and features specific post ideas, from audience Q&As and product reviews, all the way to Y2K throwbacks, contests, and secret hack reveals.

    Each template includes:

    A sample post (complete with a royalty-free image and a suggested caption) that you can open in Composer to customize and schedule

    A bit of context on when you should use the template and what social goals it can help you reach

    A list of best practices for customizing the template to make it your own

    To use the templates, sign in to your Hootsuite account and follow these steps:

    Head to the Inspirations section in the menu on the left side of the screen.

      Customize your caption and add relevant hashtags.

        Add your own images. You can use the generic picture included in the template, but your audience might find a custom image more engaging.

        Publish the post or schedule it for later.

        Learn more about using social media post templates in Composer.

        Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work?

        You can use OwlyWriter to:

        Write a new social media caption in a specific tone, based on a prompt

        Write a post based on a link (e.g. a blog post or a product page)

        Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)

        Identify and repurpose your top-performing posts

        Create relevant captions for upcoming holidays

        To get started with OwlyWriter, sign in to your Hootsuite account and head to the Inspiration section of the dashboard. Then, pick the type of AI magic you want to see in action.

        Start your free 30-day trial

        OwlyWriter will generate a list of post ideas related to the topic: 

        And that’s it! OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full — and sit back to watch your engagement grow.

        Start your free 30-day trial

        Visme is a design tool used to build infographics, animations, videos, charts, social graphics, and other visual content to post on social media.

        Visme’s extensive font library and custom color options make it easy to match your brand identity and create a series of cohesive images that embody your brand style.

        Source: Visme

        This is a great social media content creation tool for anyone who podcasts or creates other audio content. You just upload or import audio, and Audiogram creates a social video with automatically generated captions and an animated waveform.

        Source: Hootsuite app library

        It’s a simple way to make visual posts from audio content.

        RiteBoost helps with content creation for social media by auto-generating static images or GIFs from your post text. It also automates some of the more mundane aspects of content creation, like adding hashtags, emojis, and author attribution.

        Pictographr is a drag-and-drop design tool with a built-in image library and impressive font collection. It’s useful for graphs and charts, memes, or simply adding visual appeal to any social content.

        Source: Hootsuite app library

        Grammarly is an AI-powered writing assistant that helps users write clear, mistake-free copy.

        Did you know that you can use Grammarly right in your Hootsuite dashboard, even if you don’t have a Grammarly account? 

        With Grammarly’s real-time suggestions for correctness, clarity, and tone, you can write better social posts faster — and never worry about publishing a typo again. (We’ve all been there.) 

        To start using Grammarly in your Hootsuite dashboard:

        Log in to your Hootsuite account. 

        Head to the Composer. 

        Start typing.

        That’s it! 

        Try for free now

        Learn more about using Grammarly in Hootsuite.

        Social content needs to be crisp, clear, and easy to understand at a glance. The Hemingway App helps with all of the above by analyzing the readability of your content and providing recommendations to make your writing less complex and more concise.

        Source: Hemingway App

        Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.

        Get Started

        Better content in half the time

        Boost engagement and save time with a hashtag generator, post templates, Canva, and Grammarly Pro in Hootsuite.

        You're reading Your 2023 Guide To Social Media Content Creation

        Guide To Cultivating Relationships In Social Media

        Why Use Relationship Marketing?

        When you focus on relationship marketing, you will have several major types of connections. First, you will have “instant action” users who immediately make a purchase. This group is about as much of a minority as Rwandan Pygmies in the U.S., so don’t rely on them too much. Most of your users will fall into one of three groups: “casual,” “committed,” and “dedicated.”

        Your casual followers will see your posts, potentially skimming them from time to time, but for the most part will ignore your company. Your committed followers, meanwhile, will read most of your posts and will have a budding sense of loyalty and brand recognition for your company. Best of all, however, your dedicated followers will actively help promote your brand through sharing links, re-tweeting, or otherwise spreading your company through the network.

        The brand recognition, sense of relationship, and loyalty found here are items with a beautiful long term yield, blossoming like a field of money flowers. The rewards may take anywhere from weeks to years to show fully, but the end results are fully worthwhile. Here are several things to keep in mind while building that presence.


        If you want to build brand recognition, you have to use all the standard branding tactics. This means that your logo should be visible, present from day one, and consistent between all your products.

        Provide Value

        If you want people to pay attention to your posts, you’ll need to give them a reason to do so. This means that your posts must be useful to customers. Keep in mind, though, that some “uses” are more popular than others. For example, if you can provide users with a good laugh, they will love you for it.

        Keep a Consistent Voice

        You should be posting at least once a week, and typically more (three to fourteen times per week) if you want people to actually remember you. Pay attention to user response, however, to determine the right frequency for your company.


        You should be present and accounted for on as many of the social networks as you can. This includes LinkedIn, Facebook, Twitter, and the blogosphere (via a company blog).

        Call On the Existing Community

        If you really want to take off, it’s important that you connect with the movers and shakers of your network. These “key players” are present in every network, with the h2est cross-platform voices coming from the world of blogging. Work to locate and connect with these groups for powerful promotion opportunities.

        Post imanges: by gfpeck, by Spirit-Fire, by aqsahu

        7 Techniques For Embedding Social Media Content

        Twitter, Vine, Instagram, SlideShare, YouTube, Google+, Facebook, and other social networks allow users to embed public social media content across the web. These embeds of status updates, videos, presentations, and photos give brands, businesses, and publishers an opportunity to source, share, and curate content in new ways that incorporate audience participation and extend the reach of the social content to new platforms.

        Here are seven techniques for embedding social media content across your blog or website:

        1. Curate a Collection

        Content curation is becoming a widely utilized tool by publications and brands alike. Use content from social media to create a story, highlight a conversation, feature a trend, or pull together a larger promotion.

        In an article on Mashable, General Electric featured 16 Vines from their #6SecondScience Fair contest, including Vines from the brand as well as from the audience. The article went viral with 47K shares, mainly on StumbleUpon, due to the strong-curated collection of engaging how-to content sourced from Vine.

        2. Use Social Content as a Testimonial

        Companies can embed social content on their websites as testimonials or social proof to highlight their credibility. This can be a strong addition to creating a case study or featuring a quote from a customer on your website, as the testimonial content is sourced directly from the customer’s public statements on social media.

        Thanks @localvox very helpful information on using Twitter even for a long time personal user.

        — Rose Casanova (@rosecasanova) March 20, 2013

        Embedding tweets as testimonials is the most commonly used form of social embeds to build credibility as tweets are short, to the point, and clearly indicate the individual or company making the claim.

        3. Embed a Presentation to Enhance An Article

        Using SlideShare to compile visual presentations is nothing new, but embedding these slide shows is an interesting way to bring new light to existing resources across your blog. Experiment with embedding SlideShare presentations in an article to bring more value to readers and more incentive to share that content.

        Look to SlideShare as another source of traffic to your website by visualizing aspects of the article. For instance, this article from HubSpot highlighted a report they put together about the state of inbound marketing.

        The article included a link to the report and also an embedded SlideShare presentation, which provided a simpler visual summary of the report. Add a SlideShare reel to your content to add an additional layer of value through visuals and increase the amount of time an individual spends interacting with your website.

        4. Highlight Conversations

        Is there a relevant conversation related to your brand or publication happening online? Then embed content from social media to help illustrate the conversation more clearly, sourcing the conversation right from its roots.

        — NATELY (@NATELY) July 30, 2013

        British GQ used embedded tweets in an article to illustrate a heated conversation about its infamous cover choice. Although the tweets were outright attacks on the magazine and its staff, it was important to show the content of these tweets from their original sources. As the conversation around this topic was particularly outrageous, embedded tweets were an effective way of highlighting the exchange on Twitter.

        5. Share the Results of a Contest or Promotion

        Similar to the idea of curating a story around social conversations, brands can repurpose social media contest entries into new engaging content that can be shared back with your audience.

        Clothing retailer Nasty Gal held a shoe contest on Instagram and announced the winners in a blog post that included their entries embedded from the photo-sharing app. The embedded Instagram photos helped to add continued value to the contest, as Nasty Gal was able to repurpose the content for use on both social media and the company blog.

        6. Repurpose Social Moments

        To help give your social content the extra push it needs to stand out amongst the constant chatter of the web, repurpose your content onto different channels for greater visibility. M&M’s often embeds content from other social channels onto its Tumblr blog to increase its visibility and opportunity to reach a larger audience on each network. Copy this technique by embedding your social content on your blog, in your emails, and on other social channels when possible. This helps make the most of the content your business or publication spent time, effort, and money to create.

        7. Conduct a Social Poll on Your Website

        Poll your audience on your website, email, blog or Tumblr by embedding a social post with a question to one of those properties. Users can join the conversation and interact directly with the post to add their input.

        Ask a question on Facebook, Twitter, Instagram, Vine, or YouTube and then embed it across relevant content properties. This drives more engagement, more interactions, and more visibility of the content.

        Featured image via Shutterstock.

        How To Be Successful On Social Media With Content Curation

        Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits.

        Why Social Media Content Curation Matters

        Curation helps you survive two social media perils — overcrowded social media feeds and the crime of sounding too self-obsessed. It also helps you build invaluable relationships while providing value to your audience.

        Curated content can help you engage social media fans and newsletter subscribers by moving beyond your expertise and sharing with them insights and ideas from experts world over.

        If you are convinced of the necessity of social media content curation, let us move forward to the things you need to consider when implementing it for your social media pages.

        1. You Need to Know Your Audience

        Remember the two perils? Being self-obsessed is a huge no. Don’t simply curate ‘industry content that suits your brand.’ Also focus on exactly what your audience needs and wants at this instant. You will be surprised at how drastically that change in perception will affect your content choices.

        Instead of resorting to lazy marketing (effortless content sharing), as Mark Schaefer calls it, you should make sure that your curated content also solves a real problem, and is interesting and timely.

        The post in the image below is dated, and useless to your audience if you had shared it at the end of 2024, or now, in 2023. Avoid making such mistakes.

        How do you know what your audience is interested in? Are you listening to them?

        You are the best judge of the most relevant alert terms, so fine-tune them and make them more specific than the ones that I have suggested.

        2. Curation Isn’t a Substitute for Original Content

        By no means should you flood your social media page with curated content. There has got to be a balance of both created and curated/shared/re-tweeted posts.

        Even if I hadn’t shared this information with you, you would probably know that this is happening. All of us do it, which makes it hard for a reader to assess the credibility of information shared on social. This is why it is critical for brands to create original content with unique value that can solve real problems. People love brands that can help them overcome obstacles in areas that are important to them — like their career or their personal lives. Sharing content with real value is an important part of establishing authority on social media.

        The same standards apply to curated content, which represents you on social media just as created content does. Even if the content you share isn’t yours, you can add value with your unique insight or a tip that the author may have forgotten to mention. Even if you have nothing to say, ensure that you add something in your voice, maybe recommending an article like Alison has done in the example below.

        You could even add emojis that let you express your personality to let your audience know that it is you sharing that information.

        You could use a social media manager app like DrumUp that lets you customize curated social shares with emojis or a news aggregation app like Newsify that lets you curate niche-specific news for your audience, to easily curate unique content.

        3. You Shouldn’t Lose Sight of Your Goals

        It helps to have an intentional theme, one or two very clear messages that come across in everything that you curate (and create). Stay true to your central themes.

        The brand Girls Who Code, for instance, clearly stands for gender equality and empowering women in the tech world. That message comes across very clean. They curate a lot of content synonymous with that message.

        4. You Need to Have a Systematic Process for Content Curation

        You can’t manually sift through content in your niche, the research could take hours. Plus, doing it without a set process would be hard if you had to do it everyday, or on a regular basis. Keeping on top of current events would become a real task.

        Create your process. Identify top blogs, influencers, and new agencies to follow. You could streamline the process further by monitoring RSS feeds of every site on your list on a curation software.

        Read as much as possible of what you intend to post on your social pages because it will represent your brand. Get your content marketing team involved. Ensure that everything that goes out is screened for relevance, value to your audience, and how it aligns with your central theme.

        Place curated content alongside your created content on a content calendar. That way, you can enjoy an overview of your curated/created content distribution ratio and track if you have focused on central theme enough.

        5. Curating Partner/Stakeholder Content Can Help You Increase Reach

        As a business, you may have built strategic ties with people/companies in your industry. You can reinforce those ties by sharing content created by them. This works on the same principle as influencer marketing. You feature your partners and their content, and they, in turn, help you promote your content.

        Co-marketing is an interesting way to expand your audience and reach more people. This works especially well when you partner with a company that has the same target audience as you do.

        You begin by finding those companies and making contact. Alternatively, you can catch their attention by sharing their content before you begin conversing with them. Knowing what you can do for them may make them warmer towards your co-marketing proposal.

        To Sum It up in a Tips List

        Don’t forget to add the element of ‘you’ to every post.

        Credit your sources, it is the right thing to do and they’ll appreciate it.

        Remember that curation applies to all content formats, visual content included.

        Don’t resort to lazy marketing, make sure that every post adds value.

        Stick to your central theme and message.

        Leverage social media management tools to simplify the process.

        Make sure to build relationships along the way, they are important.

        That’s a wrap. Which of these do you struggle with the most? We could explore that a bit more on social media. Also, if you have some information that belongs on this post, feel free to share it.

        Image Credits

        Using Big Data To Your Advantage On Social Media


        SMBs use big data analytics on social media marketing, as well as to find ways to reduce costs, increase products and inform general business decision-making.

        How to create a social media strategy with big data

        The most successful social media strategies match what your customers and the outside world are telling you. Consider taking the five following steps to create your company’s social media strategy:

        1. Find out what the general public thinks of your brand.

        To hear what the wider world is saying about your brand and its products and services, consider investing in a social customer relationship management (CRM) solution. Many CRM packages include or offer social listening tools as an add-on that you can use to track social media trends. 

        Set your CRM to watch out for mentions of your brand and its products and services. Track what people are saying about your competitors too. The unstructured data it gathers is then passed through AI so you can see which products consumers are excited about and share with their friends on social media. [Read related article: The Best CRM Software]

        2. Get whole-market insights from both social media and customer data.

        To start, the unstructured data you’ve got from your social CRM software should be related to the structured data already available, like the customer details, to derive actionable insights with big data. From there, you can create a social media strategy based on the insights obtained. Figure out the best possible strategy that encompasses the key factors to bring out consumer-driven results.

        3. Create content based on your insights.

        With the strategy in place, now is the time to create the content. Come up with material that will resonate with your customers. Since content is crucial in the success of your strategy, it is important to spend time drafting it.

        4. Choose your target audience.

        When the content is ready, it is time to pinpoint the customers. From the results of the analysis performed earlier, you can identify and reach your target market.

        5. Run your campaign and analyze the results.

        Lastly, it is time for execution. Armed with the right content from the analysis, you can check the effectiveness of the strategy.

        When your social media strategy has been executed, analyze it, gain insights and use it to refine the process. That is the most important result to glean from the social media campaigns or strategies implemented.

        Bottom Line

        While big data can help you get better campaign results, don’t forget the 5:3:2 rule for social media. You need to create a mix of content to keep your followers engaged and interested. If you use most of your posts to sell, you’re likely to lose followers.

        The importance of big data

        Social media marketing is still worth it despite recent dips in engagement on platforms such as Facebook and Instagram. Big data has made marketing analytics more about future predictions and the effects of the current strategies in the future. Predictive analysis is gaining popularity with the marketers, and big data plays a huge role in it.

        Not only can marketers predict the behavior of consumers, but they can also use the conclusions from their data analysis in various other indirect marketing methods, like split testing. The right analysis and adoption of big data will ensure that the strategy hits the target and boosts ROI significantly.

        Fix 0Xc1800103 – 0X90002 Media Creation Tool Error

        Media Creation Tool is a Microsoft program that is used for the installation of Windows 11/10 into a DVD or USB in order to create a backup and easy access for later reinstallations. People use this Windows backup in case they have an issue with their current Windows and need to reinstall it to fix the issue or just install Windows in other computers. However, like in any program, some Windows users experience the 0xC1800103 – 0x90002 Media Creation Tool Error while using the Media Creation Tool to install Windows 11/10 on a USB or DVD.

        There was a problem running this tool, Erroe Code 0xC1800103 – 0x90002

        How to Fix Media Creation Tool Error 0xC1800103 – 0x90002

        Whenever you get the 0xC1800103 – 0x90002 Media Creation Tool error on a Windows computer, you should first restart the computer and then restart the installation process. If the error persists, use the following solutions:

        Turn off VPN on your computer

        Repair System Files

        Clear SoftwareDistribution folder

        Set correct date, time and language settings

        Delete $Windows.~BT and $Windows.~WS folders.

        1] Turn off the VPN on your computer

        If the error comes up again, then you should try the next solution.

        2] Repair System Files

        For any program, process, and even Windows OS, properly, the system files must be in good condition. This error is one of the issues you encounter in Windows PC as a result of corrupt or missing System files. To resolve the error, you must repair the system files and then start the installation again. This can be performed using the built-in Windows troubleshooting method, and we’ve covered how to do it in the linked article.

        3] Clear SoftwareDistribution folder

        Open the Windows Search Bar and type Command Prompt. On the resulting menu, select Run as Administrator.

        Type each of these commands and press Enter to stop some Windows services temporarily. Make sure you type these commands and hit Enter one by one.

        net stop wuauserv

        net stop cryptSvc

        net stop bits

        net stop msiserver

        In the run command box, type %SystemRoot%SoftwareDistributionDownload and press Enter.

        Now delete all the files in the resulting folder.

        After doing that, you have to restart the Windows services we stopped earlier. So, reopen the command prompt and run this command one after the other.

        net start wuauserv net start cryptSvc net start bits net start msiserver

        Now, you should restart your PC, and Windows will be forced to replace it and thereby fix this error

        Related: Windows Media Creation Tool error – Problem running this tool or starting setup

        4] Set the correct date, time, and language settings 5] Delete $Windows.~BT and $Windows.~WS folders

        Another method to fix this issue is to delete $Windows.~BT and $Windows.~WS directories, as the folder may be why you are getting the 0xC1800103 – 0x90002 Media Creation Tool error.

        You can then rerun the Media Creation Tool and see if the error has gone.

        Read: How to download Windows 11/10 ISO without using Media Creation Tool

        Does Windows Media Creation Tool still work?

        Yes, Windows Media Creation Tools smoothly on Windows 11 as well as Windows 10 without any error. It allows users to download Windows 11/10 install files on a DVD or USB for later installation. That said, if you want to download Windows ISO or create a bootable flash drive, you can certainly make use of the Media Creation Tool.

        Read: Fix Error Code 0x80042405-0xA001A on Media Creation Tool

        Why am I getting the 0xC1800103 – 0x90002 Media Creation Tool Error?

        Most of the time, corrupt files or other problems with your computer’s files cause the 0xC1800103 – 0x90002 Media Creation Tool Error. We’ve also learned that the problem may also be brought on by a VPN that is actively running on your computer. Therefore, you should be aware of those factors to prevent the issue and use the solutions above to fix it if you are already encountering it.

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