Trending February 2024 # You Need To Authenticate To Microsoft Services – Minecraft Error # Suggested March 2024 # Top 9 Popular

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In this guide, we will be discussing fixes to fix the error message “You Need to authenticate to Microsoft Services” on Minecraft. Minecraft is a great video game that is getting popular amongst gamers day by day. However, it has its share of errors and bugs that users keep encountering time and again. One such error is “You Need to authenticate to Microsoft Services”.

As the error message suggests, it is an authentication error. To be able to access all games, Minecraft has made it compulsory for gamers to use a Microsoft account. Now, this error basically occurs when the Minecraft gamers are trying to log in to external servers and realms. This error can be a result of some temporary technical glitch. In case you are one of those facing this error on Minecraft, this post will help you. Here, we are going to list down all the possible fixes that you can try to resolve this error. Just make sure you have the correct login credentials i.e., Microsoft account and password, and go ahead with the solutions.

You need to authenticate to Microsoft Services Minecraft error

Here are the main methods that you can try when you encounter a “You need to authenticate to Microsoft Services” error on Minecraft:

Reload the Game.

Sign Out, then Sign In.

Check your Time Settings.

Bedrock Server Fix.

Install Xbox Identity Provider app.

Let us check out the above solutions in detail now!

1] Reload the Game

The first thing you should try to fix this error is to try reloading the game. In general scenarios, this fixes up the issue for you. So, try closing the Minecraft app and then reboot your system. Restart Minecraft you are online back and then reconnect to external servers as previously. In case you are able to connect to a server without any error, the error is fixed. If not, you need to try some other troubleshooting method. So, move on to the next potential fix.

Additionally, you can also try turning off Windows PC or Xbox and then wait for some time. After a minute or so, try restarting your PC/Console back and start Minecraft and check if the issue is gone. In case this workaround doesn’t help you fix the error, you can try another solution to fix this issue.

See: Minecraft keeps crashing or freezing

2] Sign Out, then Sign In

If restarting Minecraft doesn’t work for you, you can try refreshing your account. This might work for you as it did for some other affected users.

Just open Minecraft and then go to the Settings option. After that, press on the Profile tab from multiple Settings options. You will now see a Sign Out of your Microsoft account on the right-hand side; simply tap on this option to log out of your account.

Read: Fix Error Placing Order for Minecraft via the official Mojang Store

3] Check your Time Settings

Another workaround for this is adjusting your time settings to fix the issue. You can try fixing your time settings to adjust time and time zones automatically on your PC that you are using to host the Minecraft server. To do that, open the Settings app and then navigate to Time & language tab from the left. Now, go to the Date & time tab from the right panel and turn on the Set time automatically and Set time zone automatically. Additionally, you can press the Sync Now button. See if this fixes up the issue for you.

4] Bedrock Server Fix

In the case of a Minecraft Bedrock server, you can try fixing this issue by running the Bedrock server executable with administrator privileges. In order to do that, here are the steps you need to follow:

In the Properties window, go to the Compatibility tab. Here, you will see a “Change settings for all users” option present at the bottom of the windows.

Now, try reconnecting to an external server and see if the issue is fixed for you or not.

Read: Fix Minecraft unable to connect to the world

5] Install Xbox Identity Provider app

If you are facing this error when connecting to Xbox Live, try using the Xbox Identity Provider app. You can install this app from Microsoft Store. Launch it after installation is complete and follow the onscreen instruction to enable it to connect Minecraft to Xbox Live. Hopefully, this will fix up the issue for you.

See: Port forwarding not working in Minecraft

How to fix Minecraft You need to authenticate to Microsoft services?

To fix You need to authenticate to Microsoft services error on Minecraft; you need to reload the game first. If it doesn’t help, you can log out and re-log into your game, check the date and time settings, etc. Apart from that, you can run the Bedrock server with administrator privileges as well.

Read: Unable to push download Minecraft to Windows 10 PC

What to do when Minecraft can’t validate your login?

The error “Sorry, we couldn’t validate your login” on Minecraft occurs when you try connecting to external. To fix it up, you should try logging out of your account and then login g back to your account. We have mentioned how you can do that in method (2) above. Just try the mentioned steps and then see if the issue is fixed for you.

That’s it! Hope these solutions worked for you.

Now read: Fix Minecraft game has crashed with Exit Code 0.

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Mangrove Swamp In Minecraft: Everything You Need To Know

Minecraft’s 1.19 update is becoming the talk of the town all over the world. And it has all the right reasons to attract such popularity. We are not only getting new mobs in Minecraft 1.19, as the case is with every major update. But this time, Minecraft is also bringing some upgrades for existing biomes in the game. One of these lucky biomes is the mangrove swamp biome in Minecraft. This biome is a revamped version of regular swamps, and even if you didn’t like the existing swamps, this new biome is going to catch your eye. It has new wildlife, new mobs, and even fresh terrain. So, let’s not waste time and dive into the world of mangrove swamps in Minecraft 1.19.

We are covering various aspects of this new biome in different sections for your ease. Use the table below to explore everything about the new mangrove swamps at your convenience.

Note: This article was last updated on June 7th at 8:55 AM PST after the official release of the Minecraft 1.19 update on all supported platforms globally.

What is Mangrove Swamp Biome in Minecraft

A biome in Minecraft refers to a particular area’s flora and fauna. Each biome has its own plantation, mobs, as well as terrain generation. The new mangrove swamp biome is a revamped version of the existing swamp biome in the game. It doesn’t replace the original swamp biome but provides a better version of the same.

Features of Mangrove Swamps

All mangrove swamps in the upcoming Minecraft 1.19 update will have the following features:

They spawn in humid and warm areas, just like the regular swamp biome.

You can find bees, warm frogs, and fireflies in this biome.

More often than not, you will have water logging in most of this biome.

At times, it can extend over mountains and hills too. But mostly, mangrove swamps have somewhat leveled terrain.

Lastly, the floor of this biome is made up of mud. The players’ feet sink a little while walking in it, but it doesn’t affect their speed.

How to Find Mangrove Swamps in Minecraft

If you want to go the traditional route, try exploring the areas with desert, regular swamp, and savanna biomes. Mangrove swamps spawn in humid and warm areas. But there’s no guarantee that you can find it within hundreds or a few thousands of blocks of your spawn point.

The more reliable way to find mangroves swamps is using in-game Minecraft commands. If your world has cheats enabled, you can use the following command to find a mangrove swamp.

/locatebiome mangrove_swamp

All You Need to Know About Mangrove Trees

Exclusive to the mangrove swamp biome, mangrove trees are the rarest type of trees in the game. They can adapt to and even grow inside water. That’s because of their propping roots. Water can easily get logged in these roots allowing the tree to grow underwater.

The color of Mangrove trees’ wood is muddy brown on the outside and red on the inside. That’s the only way mangrove trees are different from regular wood. You can use the new wood to make new variants of:

Planks

Stripped wood

Fence and fence gates

Doors and Trapdoors

Slabs

Buttons

Stairs

Pressure plates

Boats and boats with chests

Tree Generation

Tall trees generate more commonly in this biome as compared to the shorter ones. More often than not, these tall trees are supported by tall roots whose height is almost as much as the smaller trees. If these roots don’t spawn under the water, you can find moss carpets covering them every now and then.

As you might expect, these roots end up creating a thick forest biome in which hostile mobs can easily hide. But that doesn’t mean you should expect dead ends in this biome. Instead, what you get is a complex but interesting route similar to the best Minecraft parkour maps. This is because almost all roots bend in shapes to create a two-block opening for players to pass through.

How to Grow Mangrove Trees

Once obtained, you can place the propagule underwater or above the ground to grow it. It grows in every overworld biome and adapts its roots according to its surrounding. For some reason, mangrove trees take longer than regular saplings to grow. But you can speed up their growth using bonemeal.

Mobs Found in Minecraft’s Mangrove Swamps

Other than the hostile mobs spawning at night, you can find the following mobs in mangrove swamps:

Bees

Warm Frogs

Tadpoles

Fireflies

Thanks to the high height of mangrove trees, the bees stay close to their nests and in the upper area of mangrove swamps. Meanwhile, the frogs keep finding their way in and around water on levels. Their ability to jump above player height definitely helps a lot. As for the fireflies, they are most visible during the night and spread all across the biome.

How to Use Mud in Minecraft

Last but not least, another existing thing about the new mangrove swamp in Minecraft is mud blocks. As the name suggests, these are a naturally generating wet variant of dirt blocks. You can find them exclusively in the mangrove swamp biome. But if you want, you can also manually create them using a water bottle on dirt blocks, including regular dirt, coarse dirt, and rooted dirt.

clay

mud bricks

packed mud

mud brick slabs

muddy mangrove roots

mud brick stairs

mud brick walls

You can also use mud to grow bamboo and sugarcane. And probably due to waterlogging, the growth rate of both of these crops seems to be slightly higher on mud as compared to regular dirt.

Make Clay from Mud in Minecraft

You can make most of the mud family blocks using a crafting table in Minecraft. But the process to make clay is unique and interesting. So follow these steps to dry out water from mud and make clay in Minecraft:

1. First, you need to get pointed dripstone from the dripstone caves in Minecraft. You can reuse the same dripstone later on too.

2. Next, place the mud block four blocks high in the sky. You might have to make a temporary support structure to do so.

Note: You can also use any other block instead of mangrove roots, but we found it to be the most efficient option in our testing.

Bonus: Seed with Huge Mangrove Swamp Biome

Seed Code: 584663505155266133

Coordinates: X: 4100, Y: 63, Z: -38

Lucky for you, the seed which we used to test the mangrove swamp biome has one of the largest variants of this biome. It’s not close to spawn, but you can use the coordinates mentioned above to teleport to it. The biome in this seed extends over multiple chunks and even covers surrounding hills. If this seed fails to impress you, worry not, we have found many more to fulfill your cravings. Simply head to our list of the best mangrove swamp seeds and find the perfect seed for you.

Explore the Mangrove Swamp in Minecraft Today

What Is Nether Wart In Minecraft? All You Need To Know

Almost every single player is familiar with the overworld biomes of Minecraft. But when it comes to the Nether dimension, their knowledge can get fuzzy, especially when talking about the fungus growing in the game. Most players don’t even know that Minecraft has fungus in its world. And to change that, we are here to explain what is Nether wart in Minecraft and how this unique fungus can help change your world and your crafting recipes. With that, let’s get started.

Nether Wart in Minecraft: Explained (2024)

We have gone over the spawning, mechanics, and uses of Nether wart in different sections. Use the table below to explore these and learn all about this Minecraft fungus.

What is a Nether Wart in Minecraft?

A part of Minecraft plantations, the Nether wart is a type of fungus. It looks similar to real-world mushrooms and has a Nether-style reddish color. But unlike other plants in the game, the Nether wart is completely immune to lava and fire. So, you cannot burn it in any way, but you can destroy Nether Wart with a TNT blast.

You can easily mine Nether wart with any tool. A fully grown Nether wart drops two to four pieces. But if you break it before that, you only receive a single piece of Nether wart. Moreover, this fungus is essential for brewing some of the most popular potions in Minecraft.

Nether Wart Spawn: How to Get Nether Wart?

Nether Fortress: Next to staircases in small soul sand gardens

Bastion Remnant: In courtyards of Piglin housing areas

In either of these spots, you will find Nether warts growing only on top of soul sand blocks. Note that soul sand blocks are different from soul soil blocks. Not to forget, at times, you can also find Nether warts in chests found in the Nether dimension.

Uses of Nether Wart in Minecraft

You can use Nether Warts in Minecraft for the following purposes:

Trading: You can trade Nether Warts with master-level cleric villagers (one of many Minecraft villager jobs) to get emeralds

Crafting: The Nether Wart can be used to craft Nether wart blocks and red Nether bricks using a crafting table.

Composting: If you put a Nether wart inside a composter, it can raise its level of compost, which can be really helpful.

Brewing Potions: Nether wart is, arguably, the most important ingredient to make potions in Minecraft. Without it, you can’t brew an awkward potion, a base potion for stronger potions, without this ingredient.

How to Plant and Grow Nether Warts

As mentioned earlier, Nether warts only spawn on top of soul sand blocks. Thus, if you want to plant and farm them, you need to do it on soul sand blocks. This mechanic is similar to growing other crops in Minecraft. The good part here is that you can grow Nether warts in any dimension within Minecraft. So, you need to grab a bunch of soul sand blocks, place them in the overworld, and then use them to grow Nether warts (see picture below).

When planted, the fungus goes through four growth stages before being fully grown. This process can take anywhere between 10 to 15 real-world minutes. Moreover, since bone meal doesn’t work on this, there is no natural way to speed up the growth process. Though, you can increase Minecraft’s tick speed to speed up the process with commands.

Frequently Asked Questions

Nether wart doesn’t need water or sunlight to grow. It only requires time in terms of Minecraft ticks to fully grow and be ready for use in potions.

Does lava speed up Nether wart?

Just like water, lava doesn’t affect the Nether wart’s growth. Also, lava does not burn Nether wart.

Why can’t I find Nether wart in Minecraft?

Get and Plant Nether Wart in Minecraft

All You Need To Know About Microsoft Rewards

All You Need To Know About Microsoft Rewards Does It Let You Earn Real Money?

Microsoft Rewards is a perfect combination of earning money from this concept & let you use it to buy items from MS Store.

What are Microsoft Rewards?

A free program, Microsoft Rewards doesn’t charge any convenience or some other kind of fee to get rewards. It’s a platform that lets you earn rewards by doing what you do every day.

Every day, the company comes up with one or the other ways so that you can add more rewarding points to your kit.

Since the world is too big, offering something like this must be limited, hence, Microsoft has allowed the Microsoft Rewards concept in specific geographical locations.

Please know Microsoft Rewards was previously called Bing Rewards that means if you had been a member of Bing Rewards in the past, your points had auto transferred to the Microsoft account.

Also Read: Best Windows Store Apps For 2023

Bing Rewards & Microsoft Rewards

Bing Rewards had been introduced as a platform to earn credit whenever you search on Bing. You will need to use the Bing features to get credits that ultimately will help you buy things from Microsoft store.

Launched in 2010, Bing Rewards was a smart way of letting people use Bing more than the Google Search engine. Kind of like a bribe that eventually will increase the number of using chúng tôi and if you think harder, these kinds of programs are already there in the market to lure consumers. The initiative had been quite successful and shockingly increased the number of users searching on Bing way more than it was in 2010.

How Bing Rewards Function?

For every 2 searches on Bing, you get 1 credit and obviously, the company needs to put a cap over the credits. So, the maximum you can have in a day is 15 credits.

All you need to do is login to the Bing account and start searching stuff on the platform instead of some other platform you are currently using.

Once you are done for the day, you can check your Bing Rewards on the dashboard.

Apart from working on your own, you can earn more Bing Rewards by referring the concept to your friends or contacts. Refer & Earn. An old concept that has made users switch from one platform to another in no time.

On the mobile version, the maximum Bing Rewards you can earn is 10 and the criteria of earning points will be the same (2 searches – 1 credit).

Redeem Bing Rewards

As simple as it can be. Bing Rewards can be redeemed in three ways of either shopping, donating, or winning.

You cannot decide the retailer or any specific outlet to redeem the rewards as every item that can be bought has its price (in points) along with image description.

“Nothing comes without a catch” so in case you are aiming to get something valuable, don’t just complete the daily search limit. I will take a lot of time to meet your targets so keep checking the page for new offers or tasks, complete them and get a good boost to your Bing Rewards.

So, be it Bing Rewards or Microsoft Rewards, users from these countries, keep using chúng tôi and fill your credits to meet the price of the product you want.

What are Xbox Rewards?

Since you can use your Bing Rewards or Microsoft Rewards to buy things from Microsoft Store, you can redeem the rewards from Xbox One console.

Xbox rewards are the credits that can be used to buy different Xbox games as well as subscriptions, & more. The best thing is that there is no limit to spend your credits as you can redeem them for smaller rewards as well as can save them to get a big reward if you have patience.

The best thing with Microsoft account is that the company believes in “One account for all the things”. So from using MS Office to Skype and Xbox, you only need one login that will let you redeem your Bing/Microsoft Rewards from these different platforms.

How To Earn Xbox Rewards?

Earning Xbox rewards is also quite simple because the concept stays the same so doing whatever you are doing still, continues to do so. Just login to your Microsoft account and keep a tab on how many points you have already earned.

Let’s look at the process of earning Xbox Rewards:

1. Download “Microsoft Rewards on Xbox” on your Xbox One console

2. Keep playing your games and don’t forget to check the Rewards section if the company has introduced any new way of getting it.

3. Meanwhile, don’t stop completing the battles you are fighting on your Xbox Game Pass or Xbox Game Pass Ultimate.

4. Apart from playing & winning, keep searching on chúng tôi to get additional credits as well as complete the daily or weekly tasks to boost up your rewards. In no time, you will have plenty of rewards to redeem something big & valuable.

You can get more insights on Xbox Game Pass Ultimate by visiting the link.

What Are Xbox Live Rewards?

Xbox Live Rewards is a part of the loyalty program initiated by Microsoft where you earn rewards to buy an entertainment or digital game purchase. Additionally, you get rewards when you search for info on chúng tôi instead of any other search engine.

Conveniently, if you live in the United States of America, your Xbox Live Rewards have been converted and been transferred to your Microsoft Rewards account by June 2023.

As the company believes in one account for everything, you could see your Xbox Live Rewards added to the Microsoft Rewards account.

Many of you might have experienced a good boost in the Microsoft Rewards and that might have happened because of the transfer of Xbox Live Rewards.

Be assured that your Xbox Live Membership has also been automatically updated to Microsoft Rewards Membership.

If you have any confusion regarding the Xbox Live Rewards ownership, you can find your answers here. You can also follow the Twitter handle for Xbox Live Rewards.

Final Thoughts on Microsoft Rewards

Whenever we use something as a consumer, that goes with either the brand name or the experiences other users have had in the past. And Microsoft stands tall for both the scenarios as it’s one of the most valuable brands in the world and surely it has a lot of consumers who are quite satisfied with its services.

Microsoft Rewards has let a lot of users buy stuff they wanted with the loyalty system. One of the best things is that there is no fee involved to use the platform and it’s quite easy to earn points to be redeemed later on. However, a lot of the users find it hard to use Bing instead of any other search engines such as Google.

Just to give my opinion, there is no harm in using the Microsoft Rewards loyalty program as it gives you options to get things on a discounted price or just the points you earned. The things you need to do such as using chúng tôi or completing the daily/weekly tasks can be considered as digital hard work. And there is no reward without performing any hard work actually.

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How To Fix You Need Permission To Perform This Action Error

How to Fix You Need Permission to Perform This Action Error Tested and proven fixes to make changes to your files without restriction

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If you are getting a You need permission to perform this action error, it might be because of faulty system files.

A quick and effective solution to this issue is to take ownership and full control of the affected file or folder.

You can also solve this problem by performing a full virus scan.

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INSTALL BY CLICKING THE DOWNLOAD FILE

To fix Windows PC system issues, you will need a dedicated tool

Fortect is a tool that does not simply cleans up your PC, but has a repository with several millions of Windows System files stored in their initial version. When your PC encounters a problem, Fortect will fix it for you, by replacing bad files with fresh versions. To fix your current PC issue, here are the steps you need to take:

Download Fortect and install it on your PC.

Start the tool’s scanning process to look for corrupt files that are the source of your problem

Fortect has been downloaded by

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readers this month.

In Windows 10, like in any other version of Windows, you might notice that you can’t access all the files from your device. When you try to make changes to some folders, you might get a You need permission to perform this action error.

This is understandable if you are trying to access some system files. But if it happens for all folders on your PC, then there is a problem somewhere.

In this guide, we will show you how to eliminate this error for good and regain unrestricted access to your folders and files.

Why is my computer telling me I need administrator permission?

Below are some of the possible reasons you are getting you need permission to perform this action error on your PC:

Lack of privilege: The obvious reason you might be facing you need permission to perform this action error when you want to delete a file on Windows 7, 10, or 11 is lack of administrative privileges. Also, it might be because you are not the owner of the file. The solution is to take ownership of the folder and try again.

Faulty system files: Sometimes, this problem might be caused by one or more corrupt system files. You need to restore and repair these files to get past the error.

Presence of malware: Another known cause of the you need permission from the administrator to perform this action error is activities of viruses on your PC. Running a virus scan with Windows Defender should do.

How do I fix I need permission to perform this action? 1. Check your account type

To get unrestricted access to the contents on your PC, you need to use an administrative account. Else, you will get a You need permission to perform this action error while trying to perform some actions.

Also, if you are using a local account, you need to switch to an admin account or change it to an administrator account.

2. Enable Safe Mode

Sometimes, a third-party app or process might be causing the You need permission to perform this action error. Starting your PC in Safe Mode will limit the number of drivers and processes that boots with your PC.

3. Change the owner of the file or folder

After doing that, you’ll have ownership over the selected file, and you’ll be able to get rid of the You need permission to perform this action error.

4. Add account to the list of admins

Expert tip:

This will get rid of the You need permission to perform this action error. However, you should know that this fix will not work if your account is a standard one that has been restriccted by the admin.

5. Scan for malware

Sometimes, viruses can mess with your PC leading to the You need permission to perform this action error. This is especially true if the folder or file in question is infected.

Also, it is important to note that your third-party antivirus can cause this issue. So, you should disable it and use Windows Defender for the virus scan.

Read more about this topic

10 Common Computer Problems & How to Properly Fix Them

0xc0000102 Error: How to Fix it on Windows 10 & 11

6. Repair system files and memory partitions

If the solutions above prove abortive in fixing the You need permission to perform this action error, the issue might be with your system files or memory. Running the command above should fix the cause of the issue and restore normalcy.

With this, we can conclude this detailed guide on how to fix a You need permission to perform this action on OneDrive, external drive, or any other folder, app, and files on your PC. You only need to follow the instructions carefully and things should be back to normal.

If you are facing other issues like You require permission from trustedinstaller, check our dedicated guide on topic to fix it for good.

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5 Things You Need To Know About Microsoft Buying Linkedin

Huge news today: Microsoft is buying LinkedIn, the social networking site for business professionals.

Is this a good deal for Microsoft? And what could this mean for your social media marketing strategy?

Here are five things you need to know about this big tech acquisition.

1. What’s The Deal With Microsoft Acquiring LinkedIn?

Microsoft announced today that is will acquire LinkedIn, which has more than 433 million members (about 105 million of those are active monthly users, and 2 million are paid subscribers), for a whopping $26.2 billion in cash. Jeff Weiner will remain CEO of LinkedIn, reporting to Microsoft CEO Satya Nadella.

A couple more stats of note: LinkedIn had 45 billion page views in the last quarter, and more than 60 percent of its traffic is mobile.

Rumors began circulating about this deal in April. At the time, chúng tôi noted:

Pending final approval from shareholders and regulatory review, the deal should be done before the end of this year.

2. Why Is LinkedIn Selling Now?

LinkedIn CEO Jeff Weiner shared an email he sent to employees today:

“When Satya first proposed the idea of acquiring LinkedIn, he said it was absolutely essential that we had alignment on two things: Purpose and structure. On the former, it didn’t take long before the two of us realized we had virtually identical mission statements. For LinkedIn, it was to connect the world’s professionals to make them more productive and successful, and for Microsoft it was to empower every individual and organization in the world to achieve more. Essentially, we’re both trying to do the same thing but coming at it from two different places: For LinkedIn, it’s the professional network, and for Microsoft, the professional cloud.

Both of us recognized that combining these assets would be unique and had the potential to unlock some enormous opportunities.”

3. Is This Deal Good Or Bad For Microsoft?

Cleary, Microsoft is making a huge bid here to put itself front and center in the life of every business professional.

This is a great business move for Microsoft, according to Jasmine Sandler, CEO of Agent-cy Online Marketing, a B2B social media marketing agency and training business.

“They are taking on a company that is the leader in B2B social networking and has an embedded user base (for any Microsoft products) of over 433 million captive global business professionals,” Sandler said. “The M&A makes a ton of sense in that they have common customers and can both expand their offerings and value to them.”

The combination of Microsoft’s and LinkedIn’s graphs show the complementary nature of this deal, which Microsoft says will create “more connected, intelligent and productive experiences”:

However, count Larry Kim, CTO and founder of search marketing SaaS company WordStream, as one who believes Microsoft overpaid.

“LinkedIn is essentially (1) recruiting platform for HR professionals (2) a sales prospecting tool for enterprise sales reps (3) a place to publish your resume online (4) a place to upload SlideShares and blog posts (5) a mediocre ad network,” he said. “I’m not sure why this is worth $26 billion to Microsoft.”

4. Is This Deal Good Or Bad For LinkedIn?

Microsoft highlighted several opportunities to grow LinkedIn, such as creating a unified professional profile, an “intelligent” newsfeed to keep members connected, and turning Cortana into your professional digital assistant.

“The acquisition is definitely a boon for LinkedIn because Microsoft can help grow LinkedIn faster,” said Lee Odden, CEO of TopRank Marketing. “LinkedIn will retain its brand, culture and independence with Jeff Weiner remaining as CEO and I think that will be important.”

Sandler said this merger cements LinkedIn as a leader in services and products in the business networking space.

“Many social networks have tried and are trying to compete and beat LinkedIn,” Sandler said. “Facebook at Work is a perfect example, never mind the millions of wannabe LinkedIn startups out there.”

Erik Qualman, a best-selling author who will soon release his next book “How to Sell on LinkedIn”, said he was shocked and a little disappointed by this move because LinkedIn has so much more room to grow:

“I’m concerned about why LinkedIn felt compelled to sell – is there something the executives see that will limit their growth?” Qualman said. “From the surface they still had a ton of room to grow internationally (they aren’t blocked in China), get more blue-collar workers on the platform, and they have the entire high school and university play (lowering the age limit to 13).

“In my mind, LinkedIn is still the world’s greatest selling tool,” he added. “As a lover of social media is sad to see one of the pillars get gobbled up.”

However, according to Kim, this is the best possible outcome for LinkedIn.

“The company was struggling in a lot of areas like competition from other social media networks, and even just general confusion over what they wanted to become,” Kim said.

5. How Could This Acquisition Impact Marketers?

Overall, Odden said he thinks the promise of helping individuals to become more productive, and increase skills and connections – along with greater opportunities for sales and marketing – is pretty compelling.

“I’ve always wanted to see LinkedIn expand to a professional CRM and with Dynamics I think we’ll finally see that,” he added. “From general networking to finding subject matter experts based on what you’re working on to connecting with internal and external influencers, there are many benefits to a LinkedIn CRM integration.

Sandler agreed. For LinkedIn marketers, this acquisition could mean amazing opportunities to reach and engage your target audience.

Despite all the potential in the world, LinkedIn could fail under Microsoft. Remember Yammer? If not, you aren’t alone.

“There’s a risk that products slowly fade away after being acquired,” Kim said. “If you were investing in LinkedIn as a social network for marketing purposes consider diversifying to other platforms like Facebook and Medium.”

Featured image created via Photoshop from Microsoft press release images.

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