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When the new ranking model goes into effect, both bid and the ad’s quality together will determine where an ad appears in the search results.

Google AdWords also uses a quality score for its ranking which is also based on landing page quality along with bid amounts and ad performance.

How Does Yahoo Search Marketing Rank by ‘Quality’?

Yahoo Search Marketing says that its Quality Index is determined by two factors:

The patent application was filed on January 18th, 2006. Here’s an excerpt from deep in the patent app description which may shed some light on to what Yahoo Search Marketing is basing its quality/relevancy scale on:

Simplified:

Yahoo Search Marketing’s ‘Quality Ranking’ could look at these factors as being the most important:

Here are some methods which could better your ranking within Yahoo Search Marketing Sponsored Listings:

10. Use of a recognizeable domain

New Yahoo Search Marketing More Advertiser Friendly?

The base of the change is centered around the pillars of quality, performance and marketing communication.

Yahoo! plans to begin the roll out of the new platform in non-US markets in Q2 2007. International rollout will be conducted on a market-by-market basis and will follow a similar process as in the U.S. by introducing the system interface first, followed by the new ranking model.

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Google Search Patent Update – December 18, 2023

Welcome back to another week for the geeks.

The last few weeks were a bit uneventful, but I did come up with a few that really are worth a read.

As always, patents take some time to get into, but the more of them you read, the easier it gets.

It can only make you a better SEO.

Also, my first post of 2023 will be a round-up of all the Google search-related patents that I collected over the year that was 2023. Be sure to stay tuned for that.

Filed: April 26, 2023

Awarded: Nov 10, 2023

Abstract

“Example aspects of the present disclosure are directed to systems and methods that employ a machine-learned opinion classification model to classify portions (e.g., sentences, phrases, paragraphs, etc.) of documents (e.g., news articles, web pages, etc.) as being opinions or not opinions. Further, in some implementations, portions classified as opinions can be considered for inclusion in an informational display. For example, document portions can be ranked according to importance and selected for inclusion in an informational display based on their ranking. “

Dave’s Notes

This one, as with most patents, can be adapted and used in a variety of ways, it does seem that a lot of the original impetus is towards news, (or potentially blogs).

By understanding the tenor/opinion of a document it can be ranked accordingly.

As stated in the patent, “a portion of the document that has been classified as opinion and/or ranked as having high importance.” One could also imply that it further limits the user’s exposure to new information by showing highly ranked information that reinforces their own perceived opinions on a topic (query).

From the Patent

“Understanding of content (e.g., textual content) contained in a document by a computing system is a challenging problem. Even in the professional news journalism space, where articles are typically written in high quality language and syntax, computing systems are currently able to understand only very little about the actual content of news articles. Furthermore, determining how a given article compares to other, related news articles written by other journalists is an even more challenging task.”

“Example aspects of the present disclosure are directed to systems and methods that employ a machine-learned opinion classification model to classify portions (e.g., sentences, phrases, paragraphs, etc.) of documents (e.g., news articles, web pages, etc.) as being opinions or not opinions. Further, in some implementations, portions classified as opinions can be considered for inclusion in an informational display. For example, document portions can be ranked according to importance and selected for inclusion in an informational display based on their ranking. “

Filed: March 27, 2023

Awarded: Dec 1, 2023

Dave’s Take

As I was digging this patent (on personalization) it discusses (in part) the PageRank/Random Surfer approach. And the limitations therein.

For those not all that intimate with it, that’s the core element of links, which is an obviously important area.

They seek to adapt this by a more personalized approach and a “profile rank” to better tailor the existing (PageRank created) search results… Anyway, interesting stuff.

From the Patent

“In reality, a user like the random surfer never exists. Every user has his own preferences when he submits a query to a search engine. The quality of the search results returned by the engine has to be evaluated by its users’ satisfaction. When a user’s preferences can be well defined by the query itself, or when the user’s preference is similar to the random surfer’s preference with respect to a specific query, the user is more likely to be satisfied with the search results. However, if the user’s preference is significantly biased by some personal factors that are not clearly reflected in a search query itself, or if the user’s preference is quite different from the random user’s preference, the search results from the same search engine may be less useful to the user, if not useless.”

Filed: May 23, 2023

Awarded: Dec 15, 2023

Abstract

“From the content of a document, a factual entity that relates to the content of the document is determined. Content for a knowledge panel is requested. A knowledge panel is a user interface element that provides a collection of content related to the factual entity. The contents of the knowledge panel is received for contemporaneous display on the user device with the content of the document.”

Dave’s Notes

Interestingly this one doesn’t really have a ton of new elements we’d not be familiar with when it comes to knowledge panels, but I’ve actually not seen a ton of descriptive patents on them. So, it’s worth inclusion here today.

For example, if you’re not familiar with what an entity is fully, they do describe them as, “Entities can include, but are not limited to, a person, place, country, landmark, animal, historical event, organization, business, sports team, sporting event, movie, song, album, game, work of art, or any other appropriate entity.”

From the Patent

“However, when developing search queries to submit to the search engine, the user often needs to provide contextual information of the document in the query. For example, a user may be authoring a document to describe bears in the Smokey Mountains. The query the user will need to formulate will need to express this informational need.”

“In some implementations, a knowledge panel provides a summary of information for the entity. For example, a knowledge panel for a singer may include the name of the singer, an image of the singer, a description of the singer, one or more facts about the singer, and content that identifies songs and albums recorded by the singer.”

“In some implementations, a knowledge panel can provide more granular information. For example, if a document section is about the singer’s childhood, the knowledge panel can provide information regarding the school the singer attended, a snippet about the town the singer grew up in, and the singer’s recollections of growing up there.”

That’s about it for this week folks. If there’s a specific area of search that you’d be interested in reading up on, feel free to get in touch with me.

I am always happy to help.

See you next week!

More Resources:

Is Using Google Analytics A Search Ranking Factor?

Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages.

The amount of information we can get from Google Analytics is so in-depth that a theory has been circulating, for over a decade, that GA data is a ranking factor.

Is Google Analytics really powerful enough to influence Google search results?

Let’s take a closer look.

[Recommended Read:] Google Ranking Factors: Fact or Fiction

The Claim: Google Analytics As A Ranking Factor

In Google’s How Search Works documentation, we can see that a webpage’s relevance is one of the many factors used to rank webpages.

The most basic relevancy signal is that the content contains the same words as the search query.

Additional information about how Google determines a page’s relevance is provided.

Beyond simple keyword matching, Google says, “We also use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance.”

What is “interaction data,” and where does Google get it?

That makes sense because those are the metrics marketers are familiar with and understand to represent the interactive data Google may be looking for.

Marketers may also notice a correlation between the metrics improving as their position in the SERP improves.

Is it possible that we are somehow improving Google’s understanding of our website’s user experience using Google Analytics?

Like some sort of SEO bat signal?

Can we directly influence rankings by giving Google more “interaction data” to work with?

[Ebook:] Download The Complete Guide To Google Ranking Factors

The Evidence Against Google Analytics As A Ranking Factor

While we don’t have direct access to Google’s algorithm, evidence shows Google Analytics as a ranking factor is not a plausible theory.

First, Google representatives have been clear and consistent in saying that they don’t use Google Analytics data as a ranking factor.

As recently as March 16, 2023, John Mu has responded to tweets about Google Analytics impacting rank.

In jest, a marketer suggested if Google wanted people to use GA4, they could just say it would improve ranking.

John Mu replied, “That’s not going to happen.”

Google seems to continuously be batting down the idea that its analytics services influence ranking in any way.

Back in 2010, when we were tweeting to snag the top spot in results for a few moments, Matt Cutts said, “Google Analytics is not used in search quality in any way for our rankings.”

And you don’t have to take Google’s word for it.

Here are three websites ranking in the top 10 for highly competitive keywords that do not have the Google Analytics tag on their site.

1. Ahrefs, an SEO tool, famously does not use Google Analytics.

Tim Soulo, CMO at Ahrefs, tweeted in December 2023, “Every time I tell fellow marketers that we don’t have Google Analytics at chúng tôi they react with ‘NO WAY!’”

And the Ahrefs domain ranks in the top 10 positions for over 12,000 non-branded keywords.

2. Another famous example is Wikipedia.

Wikipedia articles dominate Google search results, ranking very well for definition-type searches such as computer, dog, and even the search query “Google.”

And it ranks for all this with no Google Analytics code on the site.

3. One more example is Ethereum.

Ethereum is ranking in the top 10 for [nft]. NFT is an enterprise-level keyword with over one million monthly searches in the United States alone.

Ethereum’s website does not have Google Analytics installed.

[Discover:] More Google Ranking Factor Insights

Our Verdict: Google Analytics Is Not A Ranking Factor

Google Analytics is a powerful tool to help us understand how people find our website and what they do once there.

And when we make adjustments to our website, by making it easier to navigate or improving the content, we can see GA metrics improve.

However, the GA code on your site does not send up an SEO bat signal.

The GA code is not a signal to Google, and it does not make it easier for Google to assess relevance (whether your webpage fulfills the user’s search query.)

The “bat signal” is for you.

Google Analytics is not a ranking factor, but it can help you understand whether you’re heading in the right or wrong direction.

Featured Image: Paulo Bobita/Search Engine Journal

Google: Structured Data Has No Impact On Ranking In Web Search

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings.

While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search.

The Controversy

This week, a food blogger tweeted that she received a notice from Google which stated structured data for calorie counts had to be added to recipes. The blogger was under the impression that failure to include calorie count structured data would result in her content not appearing in search results.

Me: *Trying to create a food blog that doesn’t participate in diet culture.*

— Rebecca Eisenberg (@ryeisenberg) January 15, 2023

It’s stated in Google’s notice that adding calorie counts was merely a suggestion, not a requirement. However, the blogger’s tweet blew up and the misinformation spread leading others to believe what she stated was true.

Related: What Is Schema Markup & Why It’s Important for SEO

Google’s Response

The controversy caused by the blogger’s tweet caught Google’s attention, as Sullivan replied in an effort to clear up the misunderstanding. Later, Sullivan published a tweet thread via the official Google Search Liaison account to address the situation in more detail.

“Yesterday, a concern was raised that calorie information was required for recipes to be included in or to rank well for Google Search. This is not the case. Moreover, structured data like this has no impact on ranking in web search. This thread has more we hope eases concerns…

Content owners can provide structured data as an optional way to enhance their web page listings. It has no impact on ranking. Using it may simply help pages that already rank well appear more attractive to potential visitors.”

Related: Just How Important Is Structured Data in SEO?

Sullivan concedes the wording of the notice that was sent to the blogger could have been clearer. Google will be reviewing the wording of Search Console notices in order to prevent these types of concerns in the future.

How To Set Yahoo As The Default Search Engine In Your Browser

How to Set Yahoo as The Default Search Engine in Your Browser Yahoo Search engine gives you access to millions of web pages

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Yahoo Search is a popular search engine, but over time Yahoo lost some of its popularity. 

If you still want to use Yahoo Search, you can do it from almost any web browser.

Different web browsers have varying options for enabling the search engine, with Firefox requiring the installation of an add-on.

Try Opera One, a browser with unlimited functionalities already integrated.

A remarkable browser like Opera One has maximum capabilities already underneath the hood.

Here’s what Opera One covers through default:

An incredible AI Service accessible directly in the sidebar

Ad-blocker mode integrated to load pages quicker

Modular browser, multithreaded, and intuitive tab navigation

Battery saver mode

⇒ Get Opera One

Yahoo Search engine has been around for years, but Yahoo never made an official web browser that uses Yahoo Search. This is unlike the Google Search engine, which is the default for the best browsers on all devices.

However, you can still use Yahoo Search in some modern browsers. While it is not straightforward, you can still set it as your default search engine.

This guide will show you how to set Yahoo Search as your default search engine in all modern web browsers.

What is the most popular search engine?

Google is the most popular search engine by a wide margin. It holds over 70 percent share of the search engine market.

Also, it has the widest reach, with an unmatched database. However, search engines like DuckDuckGo are the go-to options in terms of security.

Why should I change my search engine to Yahoo?

Yahoo is one of the search engines with the widest reach. It provides you access to information on almost all subjects you search for.

Using Yahoo on your web browser also gives you access to information at various levels of study. Lastly, whether you are a new or veteran web user, this search engine gives you access to millions of web pages.

How do I make Yahoo my default search engine? 1. Opera

If you’re unfamiliar with Opera, you should know that this browser has tracking protection and a built-in ad block. Thanks to these features, your web pages will open faster than ever.

Opera

Get Opera, the finest browser for a lightweight, fast, and personalized Yahoo experience!

Free Download

2. Microsoft Edge

On older versions of Edge:

On the Chromium version of Edge:

3. Google Chrome 4. Mozilla Firefox

Unlike most other browsers, Firefox does not have Yahoo search as part of the options. So to set it as the default search engine, you need to download Yahoo from the add-ons store.

There you go; these are the methods you can use to switch to Yahoo Search in your favorite browser. While it is not the most option, it still offers access to thousands of websites and millions of web pages.

If you are looking for the list of the best private search engines on Windows 10/11, check our guide for the best pick.

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Google Search Ads 360 Updated: Here’s What’s New

Here’s what’s new in what is the most significant update to Search Ads 360 since its inception over 10 years ago.

The Rebuilt Search Ads 360 Platform

The new Search Ads 360 redesign is now built on the same platform as Google Ads.

Google points out numerous benefits for the updated technology, including:

The ability to process and manage more data

Delivering a faster user experience

Scaling enterprise workload

Updated bidding strategies

Quite possibly the biggest update for Search Ads 360 is the immediate support for the new campaign types that were introduced in Google Ads:

Performance Max campaigns

Discovery campaigns

Faster Navigation Features In Search Ads 360

Google Search Ads 360 users are used to working in platforms such as Google Ads and Microsoft Ads. That’s why Google refreshed its interface to closely resemble those tools.

Faster navigation capabilities allow enterprise marketers to streamline their workload, with some estimating a 20% time savings.

Improved Search Engine Support

Google also announced that the new Search Ads 360 offers better support for 3rd party tools.

Dynamic Ads for Search

Sitelink extension scheduling

Common Microsoft Advertising features

Customer Match in Microsoft Ads

Third party tool support aims to allow you complete tasks in one place. The less you have to switch platforms to get work done, the more you can focus on tasks that move the needle.

Advanced Enterprise Innovations

In addition to the Search Ads 360 features that mirror other platforms, Google has added features unique to this platform.

These features give you brand-new ways to streamline and centralize everyday tasks. Changes that may need to be made in multiple platforms can now be done at the same time in Search Ads 360.

Lastly, the budget management feature will be upgraded in Search Ads 360 and turned into the “Performance Center.”

Instead of simple budget management, you’ll be able to forecast spend and trends across multiple search engines. This will be an essential tool in planning marketing budget scenarios to fit the ever-changing economy and demand.

Source: Google Marketing Platform

Featured Image: Primakov/Shutterstock

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