Trending February 2024 # With No ‘Plan’et B, Here’s Why Sustainability In Business Is Important # Suggested March 2024 # Top 4 Popular

You are reading the article With No ‘Plan’et B, Here’s Why Sustainability In Business Is Important updated in February 2024 on the website Tai-facebook.edu.vn. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested March 2024 With No ‘Plan’et B, Here’s Why Sustainability In Business Is Important

blog / Business Management With No ‘Plan’et B, Here’s Why Sustainability in Business is Important

Share link

Captain Planet, America’s environmentalist superhero from the early 90’s was way ahead of his time. The series focused on taking on the “eco-villains” wreaking havoc on the planet and sacrificing sustainability for profits. In the real world, the rate at which climate change is growing mirrors the fact that we haven’t been able to safeguard the planet. With no Captain Planet to save us and no ‘Plan’et B we can escape to, sustainability business has become the buzzword we should all care about.

Quick fact check

Fact #1: Global temperatures are likely to rise 1.5 degrees Celsius within the next two decades (Source)

Fact #2: Just about 100 companies have been the source of more than 70% of the world’s greenhouse gas emissions since 1988 (Source)

This is the kind of powerful impact that industries and businesses are creating on the global environment.

What is sustainability in business?

Ever heard of terms like blue economy, green financing, carbon neutrality and biomimicry? To put it simply, a sustainable business is one that owns up to its environmental and social responsibilities through its goals, operations, products and services. Sustainability revolves around three core principles, the 3 P’s – Profit, People, and the Planet. 

A business’s sustainability is perceived by analysing how a given enterprise functions in the ecological, social and economic environment. The goal is to minimize the exhaustion of natural resources and preserve it for future generations. There are various means to go green. From minimizing waste, reducing pollution, transitioning to renewable energy to preserving water, using sustainable materials, and more.

Why is sustainability important for businesses?

A great example of a business that has successfully implemented sustainable CSR strategies is Lego, a popular toy brand. Lego ranks at No.1 for CSR as a result of its conscious decision to make Legos from plant-based sources. The brand followed through its promise by manufacturing products from leaves and sugarcane. This Danish toy company aims to use sustainable materials for all of its main products and packaging by 2030. As a consequence, the brand’s reputation has risen steeply.

Making the switch to a circular economy 

Today global conversations revolve around the phrase: Reduce, Reuse, Recycle. This is the core principle used to create a circular economy which in turn is a key CSR strategy for sustainable development. Unlike the standard linear economy that involves using raw materials, creating products and throwing the resulting waste; a circular economy seeks to reuse that waste. By promoting the use of renewable raw materials and reusing resources, businesses generate a much lower volume of waste. This in turn helps to lower negative effects of climate change, carbonization and much more. A circular economy provides innovative ways to create a more sustainable economic growth model across the globe.

Watch and learn how a circular economy contributes to sustainability

Keeping in line with changing trends, Emeritus has collaborated with Cambridge Judge Business School Executive Education to offer a dynamic programme that’s designed to help you develop the vocabulary and vision on how to build a business culture of sustainability, fundamentals of a circular economy and lots more.

How to develop a sustainable mindset

While there is no single way to implement sustainability, corporations can design innovative strategies through creative business planning. The versatility of going green means that industries or enterprises can choose from different means to create sustainable solutions in four distinct areas: human, social, economic and environmental. A great way to start is to provide appropriate labelled recycling bins at workplaces and adopt compost programs. 

Switching to green travel policies is another great choice. It would mean encouraging employees to choose eco-friendly options of travel such as public transport, carpooling and choosing electric bikes or scooters. Green commuting can help to cut down on daily emissions and contribute to sustainability. Remote work options and video conferencing are some other alternatives. Transitioning to digital by switching to computers, smartphones, and other devices instead of paper is another excellent way to inculcate a sustainable culture or work.

Sustainable businesses that inspire us by going ‘green’

1.

Occidental Petroleum

: Decarbonizing for a green future

In an attempt to decarbonize their operations and value chains, Occidental Petroleum, one of the largest international oil companies in the United States partnered with Canadian start-up Carbon Engineering to build a plant that will capture and bury 500,000 metric tons of CO₂ each year. 

2.

Patagonia:

 Energizing the future with solar power

In 2023, CEO Rose Marcario of Patagonia; a sustainable sports clothing brand announced that they would be completely CO2 neutral by 2025. By harnessing the power of solar energy, the brand plans to develop a fully sustainable production cycle. Additionally, they would comply with strict standards in production and raw materials. 

3.

Tony’s Chocolonely:

 Beating the heat

Winner of the Sustainable Brand Index 2023, Dutch company, Tony’s Chocolonely focuses on making the cocoa industry fair trade and free from slave work. They do not use palm oil in production and are implementing various strategies to offset and minimize climate change emissions. Moreover, to create a positive social impact, they are collaborating with Justdiggit, a non-profit organisation, to measure their climate impact and stay accountable.

4.

Ørsted:

 Minimizing the Carbon Footprint

One of the largest renewable energy developers, it is one of the world’s most sustainable energy firms. The company has set a target to achieve carbon neutrality by 2025.  Having moved from using fossil fuels to renewable energy for their operations, this company sets an example on how enterprises can adapt a sustainable model. 

5.

Kering:

Transforming Fashion by Going Green

Luxury and sustainability are the same to Kering, parent corporation for luxury brands such as Gucci, Saint Laurent, Bottega Veneta, Ulysse Nardin, and Pomellato. The company has centralized all its operations around its social and environmental strategies. Moreover, Kering has developed an innovative tool for measuring and quantifying the environmental impact of its activities. 

How can senior managers and C-suite professionals help make an impact?

One of the main success factors for sustainable development of a company is the initiative and vision of its top management. That is to say, experienced leadership can go far in nudging their businesses into a greener model. There are plenty of examples of how businesses have become profitable while meeting sustainability goals.

They are integrating sustainability in core strategies and setting corporate performance measures. The 2023 Report of the Global Commission on the Economy and Climate concluded that by the year 2030 — 12 years hence — the amount of money humanity could save through a global shift to sustainable development is $26 trillion.

How can Emeritus help?

Gauging the growing demand for such experienced and skilled leaders, Emeritus offers Imperial Sustainability Leadership, a well-structured online certificate programme that’s designed to help you evolve as a business leader to meet the needs of a rapidly evolving sustainable future. Explore the environmental and social impacts of business and the role of technology in supporting sustainable business model innovations. Speak to us to learn more!

By Preethi Jathanna

You're reading With No ‘Plan’et B, Here’s Why Sustainability In Business Is Important

There Is No Single Way To Do Seo – Here’s Why

Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project.

One example that sticks out in my mind is working with a global travel company who was comparing their website and infrastructure with that of BBC News.

“The BBC doesn’t do it that way,” was a common phrase thrown into the mix.

Having worked with a number of organizations, ranging in size from sole traders to IPO SaaS companies, one thing is apparent.

While SEO best practices may be a consistent benchmark to aim for, no two successful SEO strategies are the same – even if two websites are in the same vertical.

When we look at “ranking factors” or things to move the needle in favor of our client’s websites, there are a large number of factors that need to be taken into account including:

The tech stack your website is running.

The lead time from a development request being made to deployment on production.

How much investment has been made/has been planned into brand building and general PR.

How much resource is available to produce content (internally and externally).

The level of competition for the target topics and search phrases.

The end goal of users on the website (product sale, lead generation, article view).

All of these factors are dependent on the business and the business model.

And, unless you have inside information, it’s highly unlikely that you can answer the same points for your competitors as you can for yourself.

This is why there is a lot of debate within the SEO industry about pretty much anything to do with SEO.

A prime example being the ongoing debate around just how valuable inbound links are in terms of the wider mix. In some verticals and for some websites, they’re a lot more important than others.

This is because as SEO professionals, we’re all exposed to varying levels of challenge.

Industry ‘Ranking Factors’

In the past, Searchmetrics has produced a ranking factor study looking at “universal ranking factors”, as well as weighting them by industry – to show the differences between them.

Comparing the Travel Industry and the Finance Industry from the study, top factors that correlated with higher performance within organic search were:

Page word count is higher.

Number of bullets user per list.

Number of internal links.

Number of images used.

In comparison to the top correlating factors in the Finance Industry being:

Content relevance and core topic.

File size and page load time.

The number of AdSense/AdLinks (less is more).

URL length.

So does this mean that internal linking structures aren’t important in the Finance Industry and shouldn’t be a key part of your SEO strategy?

No, it doesn’t.

While studies like this are great, they only cover quantifiable elements that can be easily measured across a large sample of websites.

They don’t take into account more objective and subjective factors, such as brand and offline presence.

These do however show the different approach taking in each vertical, and this is majorly influenced by business model and product type.

You’d expect a travel website to contain a large number of images and contain lots of guides talking about destinations with persuasive copy.

Whereas from a financial website or bank, you’d expect non-verbose copy that’s straight to the point with the information the user needs.

Some Things Are Universal

Correlating factors aside, some elements of organic search (within Google) are universal and should really be seen as basics across all websites, with strategy then being overlaid on top. These are:

Site Speed

Important for SEO and site usability. Not so much a problem today, given the increased spotlight that Google gave site speed in previous years, making it a staple part of the SEO auditing process.

The majority of websites also now run behind CDNs that allow for things such as JS/CSS and HTML compression.

Given the focus of site speed in general marketing articles, more website owners who may not be as technically savvy are more aware of its importance – and the same can also be said of HTTPS.

JavaScript Rendering

If you run a JavaScript website, it needs to either use dynamic rendering or server-side rendering.

It’s also important to consider the differences between the HTML response and the rendered response, and have a non-JS fallback solution in place if possible as this can affect:

Website crawlability.

New URL discovery.

New URL indexing.

Machine Learning & the Web Corpus

Whenever I’m talking about comparing two or more websites, I refer back to a Moz Whiteboard Friday from 2024. It looks at how Google may (or may not) interpret and evaluate the value of your content in comparison to the wider web corpus.

Although the video and transcript don’t directly mention machine learning and Google’s artificial intelligence, Rand Fishkin did talk about how Google assesses the web corpus and takes learnings from it – using the example of granola bars.

This is were approaches and strategies between competing websites tend to overlap.

In the example, when Google is assessing the quality of a page talking about granola bars, it’s looking at the web corpus for information and typically, you’d find pages containing nutritional value tables and lists of ingredients and allergens.

From this, they would see keywords such as [calories], [fats], [sugars], and then differentiating keywords such as [organic] and [vegan].

Applying this to another vertical such as travel, a page targeting [italy tours] may also talk about [rome coliseum], [milan], [venice], or [pompeii].

If Google finds 100 websites with a page targeting [italy tours], and 87 of the 100 contain a group of related topics and keywords and 13 don’t, machine learning (and logic) will go with the more consistent corpus.

This is also when you break away from just looking at single pages in silo, and start looking at:

The main content/supporting content elements across the domain.

Internal linking that creates little microsites of user value around a topic with content addressing multiple user intents (i.e., commercial pages, evergreen guides, and the blog).

Because Google is aware of what the web corpus is saying, you need to be in line with this and then develop the strategy to go one better – not just mirror what Google already sees as being rank worthy.

Optimizing for Your Business Model

It’s important that you use the right strategies for your business model and target user base – taking into consideration your competitive space.

While some technical elements of SEO are universal, it’s not possible to blindly imitate strategies between websites and expect the same results.

This is why it’s difficult to forecast the impact of specific SEO tasks.

Due to the sheer number of variables (internal and external), no two websites are “the same”.

Saying that a website is “similar” is not enough.

More Resources:

Image Credits

All screenshots taken by author, August 2023

Why Is There No Goto In Python?

Yes, there is no goto statement in Python. Let us first understand what is a goto in C Language. However, the usage of goto is also discouraged in C.

The goto statement in C programming provides an unconditional jump from the ‘goto’ to a labelled statement in the same function. Following is the syntax −

goto label; .. . label: statement; Example

Let us now see a C program for goto −

int

main

(

)

{

int

a

=

10

;

LOOP

:

do

{

if

(

a

==

15

)

{

a

=

a

+

1

;

goto

LOOP

;

}

printf

(

“a = %dn”

,

a

)

;

a

++

;

}

while

(

a

<

20

)

;

return

0

;

}

Output a = 10 a = 11 a = 12 a = 13 a = 14 a = 16 a = 17 a = 18 a = 19

NOTE − The use of goto statement is highly discouraged in C language as well.

No GoTo in Python

In Python, there’s no need of goto since we can accomplish the same with if statements and or, and, and if-else expressions & loop with while and for statements, containing continue and break.

User-defined Exceptions

Use user-defined exceptions as an alternative −

class

goto1

(

Exception

)

:

pass

class

goto2

(

Exception

)

:

pass

class

goto3

(

Exception

)

:

pass

def

loop

(

)

:

print

(

'start'

)

num

=

input

(

)

try

:

if

num

<=

0

:

raise

goto1

elif

num

<=

2

:

raise

goto2

elif

num

<=

4

:

raise

goto3

elif

num

<=

6

:

raise

goto1

else

:

print

(

'end'

)

return

0

except

goto1

as

e

:

print

(

'goto1'

)

loop

(

)

except

goto2

as

e

:

print

(

'goto2'

)

loop

(

)

except

goto3

as

e

:

print

(

'goto3'

)

loop

(

)

Nested Methods Example

Use nested methods as another alternative −

print

(

“In the demo() function”

)

def

inline

(

)

:

print

(

“In”

)

inline

(

)

demo

(

)

Output In In the demo() function The goto-statement module

It is a function decorator to use goto in Python. Tested on Python 2.6 through 3.6 and PyPy. Install it using the pip −

Note: Works till Python 3.6

pip install goto-statement

Let us see an example −

from

goto

import

with_goto

@with_goto

def

range

(

start

,

stop

)

:

i

=

start result

=

[

]

label

.

begin

if

i

==

stop

:

goto

.

end result

.

append

(

i

)

i

+=

1

goto

.

begin label

.

end

return

result

What Is .Net Developer And Why Is This Role Important?

blog / Coding What Does it Take to Become a .NET Developer? A Comprehensive Guide

Share link

Today, if you’re a software professional, understanding what is .Net developer it is important so that you can consider it as a career option. After all, .Net has become crucial to software development. How did it happen? Here’s how: The year is 2002. Microsoft has officially introduced the first version of the .Net framework, a remarkable moment in the history of software development. Since then, .Net has witnessed multiple upgrades and has been recognized as a robust platform for developing high-performance software for websites and applications. 

According to the Stack Overflow Developer Survey, .Net was ranked as the most popular framework among developers in both 2023 and 2023. Now, let’s take a detailed look at what it’s like working as a .Net developer in today’s application-driven environment. 

What is .Net Developer?

A .Net developer is a software professional or an Information Technology (IT) expert who designs user-friendly and highly scalable web applications. They collaborate with web developers and computer scientists to develop refined software solutions aligned with a client or company’s business needs. These skilled programmers are proficient in Microsoft’s .Net framework and work with programming languages to develop end-to-end software products. 

Responsibilities and Tasks of a .Net Developer

A .Net developer is primarily responsible for designing, developing, and implementing intelligent software applications. In fact, they focus on various aspects of web development, mobile application development, Machine Learning (ML), Artificial Intelligence (AI), and cloud applications. 

Here is a rundown of their day-to-day tasks: 

Programming .Net applications and platforms 

Identifying system requirements and designing functional software solutions

Modifying and re-writing code to improve efficacy 

Integrating data storage systems to maintain code quality

Offering technical support for desktop, mobile, and web applications 

The responsibilities of a .Net developer are likely to vary based on the industry, experience, job role, and location of the business. 

ALSO READ: What Coding Language Should I Learn to Succeed in Life?

What is the Required Skill Set for .Net?

A good .Net developer should possess a combination of relevant hard and soft skills to effectively carry out code processing and system design. These include:

Hands-on experience in the chúng tôi web application framework

Well-versed with front-end technologies like JavaScript, Angular, and HTML

Knowledge of web application lifecycle and development approaches

Cloud engineering expertise 

Advanced database technology skills

Sound knowledge of automated testing platforms 

The soft skills that .Net developers should have include analytical thinking, good communication, adaptability, teamwork, problem-solving, organizational mindset, and time management skills.  

Essential Tech Skills for .Net Developers

The .Net infrastructure features various tools, libraries, and frameworks that help broaden the scope of this beneficial software development platform. Further, it is important to learn about the key technical skills required to leverage the versatility of the .Net ecosystem. 

Expert in .Net Framework

A .Net developer must have a strong working knowledge of basic .Net languages like C#, F#, and chúng tôi to create fast and secure services, websites, and desktop applications on Windows. Moreover, they should also know how to access and operate class libraries like chúng tôi to develop scalable and secure applications with efficient controls. 

Expert in Front-End Framework

As a .Net developer, you may have to develop applications for mobile, web, desktop, or even devices. Also, this is where front-end development technologies come into the picture and define how an application interacts with the user. Having a working knowledge of front-end frameworks such as HTML, JavaScript, and CSS will help you be more aligned with user demands and create immersive applications. 

Working with Databases

It is beneficial for .Net developers to gain hands-on experience with database systems, given how important it is to store and manage effectively today. Moreover, even though .Net is compatible with most databases, proficiency in at least one database system like SQL Server or Oracle is crucial for handling data. 

By now, you will have developed a clear idea of what is .Net developer, their day-to-day responsibilities, and the skills needed to become a competent .Net developer. If you’re keen on building a career as a .Net Developer, it will help to know some common interview questions that most employers ask. 

ALSO READ: The Top 10 Highest-Paying Programming Languages to Learn 

.Net Developer Interview Questions

The best way to start preparing for an interview for a .Net developer position is to get your basics right. Go over foundational concepts and learn about the key components of the .Net framework. To make your preparation easier, we have put together the 10 most commonly asked .Net interview questions.  

How does the .Net framework function?

What are CTS and CLS in the .Net language?

Explain the difference between reference type and value type

What are the key differences between managed and unmanaged code in .Net?

Is chúng tôi any different from ASP? If yes, how so?

How does .Net differ from other development frameworks?

What do we mean by role-based security in .Net?

What is caching? What are its different types?

Define cross-page posting. How does it work?

What is the difference between an interface and an abstract class? 

ALSO READ: Top 13 Full-Stack Developer Interview Questions and Answers to Prepare in 2023

To better understand what is .Net developer, let’s see how it differs from the role of a Java developer. 

.Net Developer VS Java Developer

While both Java and .Net  work on software applications, a Java developer works on multiple operating systems through its compilers, whereas .Net developers mainly work on the Windows operating system and its different versions. 

The most common programming languages that Java developers use are Scala, Groovy, JavaScript, and Clojure. .Net developers generally work with C#, F#, chúng tôi and C++.  For software development projects, Java developers are usually chosen for large-scale ones, whereas .Net developers are preferred for quick deliveries and application development.  

Now that we know what a .Net developer’s role is compared to that of a Java developer, here’s a quick look at the career prospects of .Net development as a profession.  

Is .Net Developer a Good Career?

.Net is widely used across the world for its versatility and simplicity. Thus, despite being around for over 20 years, it still tops the list of the most-preferred frameworks to work with for most developers. moreover, the demand for skilled .Net developers is continuing to grow at a significant rate. In fact, according to the US Bureau of Labor and Statistics, the rate of employment for software developers is projected to grow by 25% from 2023 to 2030. 

Given that .Net is a one-stop solution for developing web, desktop, mobile, gaming, websites, and ML applications, and can be integrated across multiple data management and operating systems. Thus, it makes it a great prospect for both beginners and experienced professionals in the field. Since .Net is being widely used for enterprise-level development, employment with large technology or technology-driven companies is a viable option for professionals. 

What’s interesting is that while working with .Net frameworks, developers barely need to look at other stacks to get exposure to different platforms. The speed of development, tooling systems, support for multiple modern programming paradigms, and transformative impact on software development prove that .Net is here to stay. Now, check out the online coding courses at Emeritus and kickstart your career as a .Net developer. 

By Neha Menon

Write to us at [email protected] 

Why Software Engineer And Data Scientist Collaboration Is Important?

It’s necessary to collaborate between software engineers and data scientists for the betterment of the organization.

Data scientists are excellent mathematicians with a wide range of interdisciplinary knowledge and exceptional analytical skills. This expert’s job is to determine the best training method for machine intelligence. They should go through all of the available algorithms to find the one that is most suited for resolving the issues with the project and figure out precisely what is wrong. Data scientists must work with software developers, such as committed Laravel engineers, to boost the company’s competitive edge. Comparatively to software development, such as Laravel application development, working with data is more research-focused. The technical aspect of the problem may be handled by a Laravel developer. Both data scientists and engineers must feel accountable for the issue and be able to contribute to the project at any level. Continuous communication allows for the early detection of any possible discrepancies. In this post, we’ll look more closely at the difficulties that software developers and data scientists encounter along the process and discuss ways to enhance their interaction.

Issues that Software Engineers and Data Scientists Might Face and Their Solutions

Working directly with data, scientists assist engineers in gaining the research and analytical abilities necessary to produce better code. Users of data warehouses and data lakes are exchanging information more effectively, which improves project flexibility and yields longer-lasting, more enduring solutions. The developer and data scientist are working together to improve the business’s choices as well as the goods it offers to customers. However, issues might come up during work, and specialists will need to work together to find solutions:

Gaining knowledge from the data

The developer tends to focus more on issues that are based on particular needs, whereas the data scientist might locate the issue by identifying new data sources that can be included in predictive models.

Solution: The data scientist should concentrate on the more theoretical aspects of research and discovery, while the developer should concentrate on the execution of the solution, the needs for which are progressively identified.

Data of poor quality

Poor quality is attributed to mistakes made during the data collecting and sampling processes. Issues with data quality also make it challenging for data scientists to feel convinced that they are acting ethically. This presents challenges for developers because the data scientist initially delivered an incomplete product. It’s important to note that initiatives in both software engineering and data science fail frequently, with up to 75% of software projects failing and 87% of data science projects never reaching production. Even though they are the main consumers of data, the data scientist’s goal is to address problems with data quality. The developer receives the assignment soon after, and he then begins his portion.

Combining data from many sources

Data must frequently be merged from many areas where it is located for analysis. Lack of documentation, inconsistent schemas, and several potential meanings for data labels are all aspects that make the data challenging to comprehend.

The developer’s and data scientist’s task is to locate and construct keys that integrate many sources into templates to learn from and enhance the customer experience. The only problem is that data is kept in silos.

Describing job requirements to developers

The issue of misunderstanding might occur when data scientists and developers communicate. Given their numerous duties, developers frequently have little interest in the data scientist’s tools.

Solution: The data scientist should thoroughly describe the issue and solicit the engineering team’s assistance to get high-calibre data.

How Data Scientists and Software Engineers Can Work Together:

The following scenario may occur when transmitting production data to data scientists — they might have either very little access or a lot of access to the database. In the first instance, they repeatedly ask for access to the data export, but in the second, they repeatedly run queries that have an impact on the live database. To address this issue, a method of transferring all raw data to data scientists in a setting distinct from production must be established. The fundamental concept is that we store everything flat in a location that is simple for data scientists to access since we never know what data may be required in the future. It makes perfect sense for a software developer to generate storage space.

More Trending Stories 

How Does Nft Marketing Work And Why Is It Important?

blog / Digital Marketing How to Create an Appropriate NFT Marketing Strategy for a Business [Checklist Included]

Share link

In the digital age, the task of selling virtual and intangible products and services are keeping marketers on their toes, bringing NFT marketing to forefront. An NFT, or non-fungible token, is a digitized form of actual objects such as art, music, in-game items and videos. These are transacted online, typically with cryptocurrency. Many global brands have tokenized their products and services as virtual assets. 

NFT marketing focuses on promoting the NFTs in certain markets, blockchain groups, and social media platforms to attract potential purchasers interested in the crypto art.  As NFT collectibles are unique digital assets, a unique marketing approach is critical to attracting buyers. One reason why marketers need to sharpen their skills in this area is that the market for NFTs is predicted to reach $60 billion by 2031, with a CAGR of more than 19%. Hence, understanding the aspects linked to such marketing is essential for aspiring marketers.

This blog will discuss the concept of NFT marketing, highlight its importance and explore how to create an effective strategy.

What is NFT Marketing?

This marketing entails developing a strong brand identity for the NFTs, reaching out to potential purchasers via social media platforms, and engaging with influencers and artists to generate discussion. 

A popular example of NFT marketing is that of Taco Bell which offered five NFTs showcasing digital artwork of its tacos on the NFT marketplace in March 2023. These were sold out in less than 30 minutes, with one selling for more than $200,000. The NFT sale helped in increasing brand recognition and engagement for Taco Bell.

Why are NFTs Important in Marketing?

NFTs are important from a marketing perspective for several reasons and the most significant ones are mentioned below.

1. Unique and Scarce

As NFTs are unique digital assets, these cannot be copied or duplicated. This makes them a valuable commodity that proves to be appealing to collectors and investors, opening up a new avenue for marketers to explore.

2. Creative Expression 3. Blockchain Technology

Collectors and investors show interest in investing in NFTs because NFTs are kept on a blockchain, which maintains a secure and transparent record of ownership and provenance. The open and secure nature of NFTs attracts many individuals in the market.

4. Ownership of Digital Assets

NFTs enable people to own and collect digital assets in the same way that they do physical goods. This makes NFTs an appealing option to a new generation of digital natives.

5. Secondary Market Potential

NFTs can be purchased and sold on secondary markets, allowing investors and collectors to gain profit from the value appreciation of unique digital commodities. This opens up a new cash stream for creators and marketers to investigate.

How are Brands Using NFTs For Marketing?

To gain the interest of prospective customers, brands are using NFTs for marketing in several ways. These include:

1. Limited-Edition NFTs

Many brands are introducing limited-edition NFTs, particularly with the intent to honor their most loyal customers. Frequently, companies associate these NFTs with special events or promotions, and they use them to grant access to unique discounts or experiences. 

2. Collectibles

Companies are developing collectibles that are linked to their products or services. They can trade these collectibles on secondary markets, which provides the company with a new revenue source.

3. Social Media Campaigns

Companies are also incorporating them into social media campaigns to increase the buzz and engagement. For instance, a brand can hold a contest in which customers can win an NFT by posting their favorite product on social media.

4. Charity Auctions

Companies are using NFTs to collect funds for charities. They make limited-edition NFTs and auction them to the highest bidder, with the money benefiting a charity of their choice.

ALSO READ: Is Inbound Marketing the Strategy You Need to Boost Sales?

How Can Businesses Start With NFT Marketing?

For those who want to foray into NFT marketing, here are some tips you can follow:

1. Learn About NFTs

As a beginner, a person needs to gain a basic understanding of NFTs, how they work, and their possible applications in marketing.

2. Define Your Goals

Whether a business wants to raise brand awareness or engage customers or earn revenue with NFT sales, define the goals related to NFT marketing as this will assist you in developing a focused and effective plan.

3. Determine Your Target Audience

Identify the target audience and their interests. This proves helpful in developing NFTs that are relevant and appealing to them.

4. Create a Strategy for Your NFTs

Create a plan for generating your NFTs. Ensure that they are original, compelling, and in line with the brand values. Consider collaborating with a blockchain developer or platform to assure the security and transparency of the NFTs.

5. Market Your NFTs 6. Monitor and Optimize

Keep an eye on the results of the NFT marketing campaign and make adjustments to the plan accordingly. To optimize NFT marketing activities, analyze statistics such as engagement rates, sales, and consumer feedback.

A Quick NFT Marketing Checklist

Following are some of the essentials to keep in mind while marketing an NFT:

Define the audience first, then learn about their demographics, hobbies, behaviors, and purchasing habits

Create a unique and intriguing story to go with your NFT by concentrating on the features, benefits, and value it offers to your target audience

Choose the best NFT marketplace or platform for your NFT and audience

Make an optimal NFT listing with high-quality photographs, a thorough description, and precise metadata

Using analytic tools, monitor the success of the NFT marketing activities and discover areas for improvement

Is NFT Marketing Investment Worth it?

The answer to this question depends on a number of factors such as individual business objectives, target demographic, budget, and so on. Following are some factors to think about when deciding whether NFT marketing is worthwhile or not:

NFTs have the ability to produce revenue via sales, auctions, and secondary markets. If a business believes there is a high demand for its NFTs among the target audience, then NFT marketing can be a good investment

This approach effectively promotes brand awareness and engagement to the target audience that is interested in collectibles or digital art

If a business wants to promote a brand and engage with customers in new and exciting ways, NFT marketing is an option

NFT marketing can be costly, particularly if a business develops high-quality digital products or collaborates with influencers or blockchain engineers. It is critical to examine whether the potential ROI or brand benefits outweigh the investment costs

Understand the World of Marketing with Emeritus

By Mikhil Pathak

Write to us at [email protected]

Update the detailed information about With No ‘Plan’et B, Here’s Why Sustainability In Business Is Important on the Tai-facebook.edu.vn website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!