Trending December 2023 # Why You Should Consider Opting For Netflix’s Dvd Service # Suggested January 2024 # Top 18 Popular

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Regardless of your opinion on Netflix, there’s no denying that the video-streaming juggernaut changed the way we watch TV and movies. As the innovators behind on-demand video streaming, they created the mold, and everyone else has been following suit. What you may not be aware of is that Netflix started out as a DVD rental service. Subscribers would log in to their accounts online and make a list of movies they wanted to watch, and Netflix would mail them out. Once you were finished with the DVD, you would simply mail it back to get another one.

Significantly Larger Library

It’s no secret, Netflix’s library has gotten considerably smaller over the years. With competition from the likes of Disney, HBO and others cropping up all over the place, Netflix has had to scale back. Furthermore, Netflix has a greater emphasis on producing original content rather than shelling out massive amounts of cash for licensing rights to movies and television shows.

As a result, Netflix’s selection of titles pales in comparison to old-school video rental places like Blockbuster. That is, only if we’re talking about Netflix’s streaming titles. If you consider Netflix’s massive DVD rental library, then it’s a different story entirely.

No other Internet video streaming service (including Netflix itself), can hold a candle to Netflix’s DVD rental library. To give you some perspective: as of 2023 the number of titles available through Netflix’s streaming service was about 6,000. Meanwhile their DVD library boasted over 100,000 titles.

The reason for this is multifaceted. Netflix’s streaming library tends to skew toward original content and more contemporary mainstream titles. In addition, the licensing rights for titles Netflix doesn’t produce themselves is very expensive. This is why they put an emphasis on original content. On the other hand, a DVD can be purchased once and rented any number of times, no licensing required.

DVD Extras

Unfortunately, in the era of streaming media where you can opt to skip opening and closing credits, this extra material has gone out of fashion. If you’re a film enthusiast, the only way you’re going to be able to see this extra footage is if you get your hands on the DVD or BluRay.

Save Money

As we mentioned earlier, when Netflix was the only game in town, having a subscription was pretty much a no-brainer. Unfortunately, with new streaming services coming out of the woodwork, licensing rights for your favorite titles are often spread across multiple services. Regrettably, this means that if you’re a movie buff, you’re going to have to shell out for multiple subscriptions to ensure access to all of your favorite titles. You don’t have to major in finance to know that’s going to cost you quite a bit. Even if you did subscribe to every service under the sun, there would still be massive gaps in the titles that were available due to licensing and legal issues.

For example, take Netflix itself. As we mentioned earlier, Netflix’s streaming library skews toward mainstream contemporary titles. If you don’t believe us, have a look at Netflix’s “Classic movies” section. It’s pretty lonely in there. However, if you have Netflix’s DVD service, you’ll find that many classic titles are readily available. Furthermore, you can even find ones that are exclusive to other streaming services and brand new releases as well.

You Don’t Need Broadband

Streaming video from the Internet chews up a lot of bandwidth. How much data you actually consume while binging your favorite movies and shows depends on the quality of your stream. Generally speaking, if you’re streaming in standard definition, you can expect to use about 1 GB per hour. High definition requires about 3 GB per hour, and 4K Ultra HD needs roughly 7 GB per hour.

2.7 million Americans still subscribe to Netflix’s DVD rental service. For many of these customers, it’s simply because streaming isn’t an option due to a lack of broadband Internet access. If you have a data cap or live in an area with crummy Internet speeds, Netflix’s DVD mail service starts to look pretty good.

How to Sign Up for Netflix’s DVD Service

On the next page you can select which DVD plan is right for you. Currently, the standard plan includes one DVD out at a time and costs $7.99. The Premier plan allows two DVDs out at a time for $11.99. If you opt for BluRays over DVDs, the price jumps to $14.99. The payment method you use for Netflix streaming will be charged on a monthly basis after the first free trial month.

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9 Reasons Why Should You Consider Using A Medication Management…

We’ve all noticed how technology has altered the way we live our lives. There’s a good chance that technology is involved in our lives from when we wake up until we go to bed.

Technology can also be a lifesaver for people suffering from chronic illnesses. There are now many apps and devices available to assist us in better managing our health. So, if you want to improve your medication management, you should think about using a medication management app.

What Are Medication Management Apps?

Every year, pharmacies worldwide fill out millions of prescriptions and an even higher number of over-the-counter medications and other medications. With so large a population needing to take medication monthly, they must have a working system to keep track of all the meds they’re taking.

The answer to this dilemma is efficient medication management to handle such a large volume of meds. Medication management refers to the supervision of prescription drugs by ensuring that instructions are followed to avoid potentially dangerous drug mixing. This is particularly important for people with several drugs to treat chronic ailments, particularly in the elderly.

Why You Should Be Using Google Discovery Campaigns

With top of funnel costs rising steadily on platforms like Facebook and Instagram, is the Discovery placement a worthy contender for budget? We spoke with three experts who say it definitely is.

With the demise of Google+, for a few years many media buyers have wondered if Google was throwing in the towel on trying to compete in that arena.

Google Discovery shows that they are not, and furthermore, they don’t necessarily need a social network to make it work, either.

What Are Discovery Ads?

Discovery Ads are a visual ad format that run across the Google Discover Feed (shown on the home page of the Google app or the chúng tôi homepage on mobile), YouTube home feed, and also Gmail.

The ad look and format changes based on which of those properties it shows up on, but it focuses on large, visually-rich experiences.

Discovery Ads change all that, with the focus being the audience interests first as they browse across the Google universe on multiple surfaces. The targeting reflects this, utilizing behavioral buckets that are also available in their display campaigns.

How Controls Are Different

Those used to refined control in other Google campaign types will notice differences in Discovery campaigns.

Manual bid strategies

Delivery method

Device targeting

Placement targeting (including exclusions)

Frequency capping

Ad rotation

Contextual targeting

Much like their offerings around Universal App Campaigns and Dynamic Search Ads, it utilizes the “set it and forget it” methodology to let Google run it the way it thinks it should be done.

Experts Weigh In: Thumbs Up

This level of hands-off can make both media buyers and the brands they manage very uncomfortable. However, heavy users are finding surprising success with this latest offering from Google.

Amy Bishop, owner of Cultivative Marketing, was one of the skeptics. “Gmail Ads were among the lower performing campaigns for what they were running so I was fairly skeptical of discovery campaigns, as we were told by a Google rep that some discovery campaigns get most of their impressions through Gmail,” she explained.

“We started with our tried and true targets from display and YouTube, and had strong performance nearly out of the gate. It took a few days to ramp up but less than a week and performance was pretty consistent for a new campaign.”

“Our CPLs were around 25% less than that of our other display and YouTube campaigns.” – Amy Bishop, Owner at Cultivative Marketing

What To Look Out For

Both Bishop and DiTomaso note a few specifics that helped them maximize their results.

“Make sure to check the performance by device, we’ve seen situations where we have 0 conversions on computers, tablets, and TVs, but all the conversions on mobile,” notes DiTomaso.

It’s also important to remember that these are top of funnel audiences.

“Remember that Google wants to show big, beautiful, aspirational images — don’t go for the hard sell,” – Dana DiTomaso, Kick Point

5 Reasons Why You Should Buy A Mechanical Keyboard

There you are, sitting on your office chair. Feeling comfortable and good about yourself. Let me tell you something. You are lost. You are a nobody. Why? Because you don’t have a mechanical keyboard in your life! Like some evangelical preacher, I have an idea I need to sell you. That is the glory of the mechanical keyboard. If you accept the mechanical keyboard into your life, you could be experiencing increased comfort, improved productivity, and glory! It will change the way you type forever! Don’t just ask me, there are plenty of fanatics that have forever converted from using cheap, rubber-dome keyboards to high-quality mechanicals. I have made a short list of five reasons why you should switch to a mechanical keyboard. I have faith that you will see the light.

The second reason why you need to switch to a mechanical keyboard is ergonomics. Mechanical keyboards generally have higher quality keycaps which are rounded to let your fingers rest on them more comfortably. Traditional laptop keys, with the exception of Lenovo’s, are flat. Flat keys are good for space-saving designs but you not only lose precision, but also comfort. I find flat keys uncomfortable to type on for long periods because I have to hit them “head on” in order not to make an error. Also, it is very easy to hit these keycaps on the corners which will cause your fingers to slip and mis-type. If you hit the corner of a keycap on a mechanical keyboard, you still have a good chance of registering the input. The longer “throw” of mechanical keyboards are also more comfortable for long typing sessions compared to the short engagement point of chicklet-style keyboards. For a long time, I thought the main attribute of an ergonomic keyboard is shape. After using the Microsoft Natural Ergonomic keyboard for 2-3 years and using my Leopold Tenkeyless for about 5 months, I realize that it’s not about the shape. The main reason mechanical keyboards are better is the key switches.

The third benefit is reduced strain. I realize this is closely related to comfort but I felt that this deserved its own section simply because of RSI(Repetitive Strain Injury). We use our computers for hours and some of us do not take RSI seriously. I take good care of my hands. And so should you. For most people, their hands are their livelihood. Hand health is very important if you are a musician, laborer, or athlete. One thing I’ve notice after spending a few months with my mechanical keyboard compared to keyboards of my past is finger pain. I use to get finger pain after prolonged typing on the rubber dome keys. They were all I knew so I didn’t question. It wasn’t until I was in the market for a better keyboard where I found out about mechanical key switches. Subsequently, it wasn’t until I was typing on them for hours until I realized my finger pain was mainly caused by the cheap rubber-dome keyboards. If you are on the computer for hours, or if your profession involves extensive amounts of typing, consider investing on a mechanical keyboard for this very reason. These key switches will reduce finger strain. Your hands will thank you.

The fourth benefit of using a mechanical keyboard is improved speed. A more precise, comfortable keyboard means improved typing speed. I was never a speed typist. Barely being able to type 25 WPM, after a few months of serious training, I can now type 60-70 WPM. Your mileage may vary but you will improve your speed. If not in burst typing, definitely in endurance typing. That’s typing long essays or reports. Wiki has the average typing speed rated at 33 WPM. If you are over this, you are doing very well.

The last and most important reason why you need a mechanical keyboard? They’re fun! That may sound silly to say but after getting one, I now enjoy typing. I like the sound of these Cherry MX browns. Some people like the blues. You can’t go wrong either way. They’re great to type on. Mechanical keyboards have their own unique personalities. From the simple Leopold Tenkeyless to the highly sought after HHKB Pro 2. Typing shouldn’t be a chore. Most people probably won’t be competing on typeracer for leisure, but mechanical keyboards will make you smile. It’s like buying a luxury car. Sure, you don’t NEED leather heated seat with power everything but if you can afford it, why not treat yourself? Especially a tool that you will spend years using. Once you punch the keys, you will see the light

How, When And Why You Should Be Using Hashtags

How to effectively use hashtags on Twitter, Facebook and Instagram

Hashtags, you either love them or hate them. Having become part of our culture, we use them every day on social media. As more social platforms use hashtags it has become confusing on how and when to use them.

In this post, we are going to look at how many hashtags you should be using and which ones are best to help you expand your reach beyond your followers.

What is a hashtag?

Firstly let’s look at what a hashtag actually is. The correct definition of a hashtag according to the Oxford dictionary is:

‘A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic’.

The evolution of the hashtag in marketing started in 2007 when Twitter used them to categorize discussed topics. Now, Hashtags are used worldwide making it easier for people to find and follow discussions on social media. They also allow brands to track the performance of their campaigns and promotions.

How to use hashtags on Twitter

A hashtag on Twitter is a keyword or trending topic, by using a hashtag it ties your post to a conversation which you can find by searching the hashtag in the Twitter search bar. It has been found that when you use more than two hashtags, your engagement actually drops by an average of 17 percent.

Twitter reported that tweets with hashtags can increase engagement by almost 100% for individuals and 50% for brands. Hubspot also found that tweets with hashtags are more likely to be retweeted than those without.

How to find the right hashtag

Tweets with hashtags get two times more engagement than tweets without, therefore it would be recommended you try finding 1-2 relevant hashtags or a trending topic for each tweet. If you’re searching for popular hashtags use the trending bar to see if there are any relevant ones you could use in your own tweets. Consider using popular hashtags that appear each week on Twitter such as #Mondaymotivation, #FridayFeeling, #TBT or #ChairtyTuesday.

If you are planning an upcoming campaign consider assigning a hashtag to the campaign. This way you can monitor the campaign performance and conversation around the hashtag. Twitter is a great place for opinions and conversation. Where as Instagram would be better for visual content and user generated content. For further help check out these 3 tools to help you identify the best hashtags for your tweets.

How many hashtags should you use

There are many theories behind how any hashtags to use on Twitter. We have already mentioned that Twitter says using hashtags can increase your reach by almost 100%, but using too many can have the opposite effect. Hubspot reported that using more than 2 hashtags drops engagement by an average of 17%.

How to use hashtags on Instagram

Hashtags are one of the best ways to get your posts seen on Instagram. They can help pull your social media posts into topic-specific feeds, which can reach audiences beyond your current followers. One of the ways people find content on Instagram is to search with hashtags. It’s very rare to find an Instagram post without a hashtag in the caption.

How to find the right hashtag

Many brands on Instagram see hashtags as a tool for improving their reach and for building communities. Therefore when choosing hashtags make sure they are relevant to your brand and think about what search terms your followers will be searching for.

You might also want to consider using a branded hashtag. This is a hashtag that is unique to your business or campaign, such as your company name or tagline. For example, Nike keeps it simple and use their tag line #Justdoit on their captions.

Keepcup hashtag all their content just using their company name #Keepcup. If you search #Keepcup in the search bar it pulls a whole host of user generated content. This is a great example of building a brand community on social media through the power of hashtags.

If you’re unsure where to start looking at the hashtags your competitors or influential people in your industry are using. This will help you discover new hashtags by brands who already have a well-established audience

How many hashtags should you use

Many businesses will often resort to using too many hashtags on one post in the hope of it getting more visibility. A recent study suggested that it is far more effective to keep your hashtag count to less than 10 hashtags per post. If you were to use relevant hashtags and keep the count below 10, it is suggested you could reach up to 25,000 engagements per post. Therefore as a general rule of thumb aim for around 5 hashtags that are relevant and specific.

Be careful if you use too many or the same hashtags in all your captions, you might be putting yourself at visibility risk or a shadow ban. Instagrams shadow ban was introduced to stop a specific kind of behavior, such as being spammy, inappropriate, or even abusive. As a result users content will be hidden from those who don’t follow you. But many have found using too many hashtags or banned hashtags has resulted in a shadowban.

Given how important hashtags are for discovery on Instagram, getting shadowbanned can be a big problem. It means that you won’t be able to reach users who don’t already follow you, which can ultimately affect your follower growth and engagement rate.

Are you worried you might have been shadow banned? Use this tool to test whether or not your account has been shadowbanned.

How to use hashtags on Facebook

Like on Twitter, a Facebook hashtag ties together a conversation from different users. But in order for others to see your posts, your profile needs to be public. Therefore as most users profiles are private hashtags you can search for on Facebook tend to be published by influencers, brands, and publishers, rather than by individuals.

How many hashtags should you use

If you do use hashtags on Facebook only use 1-2 as the more you use the fewer interactions your post will get. Hashtags are not a popular thing to use on Facebook. they focus your attention rather on content and visuals.

Buffer also support this argument and believe using fewer hashtags or even none will perform better. EdgeRank found that using hashtags on Facebook has zero positive effect on reach. Posts without hashtags outperform those with hashtags.

Hashtag tools

There are many tools to help you monitor and evaluate hashtag performance. Whether you’re looking to use a trending topic or creating a branded hashtag for your business, there are a few hashtag tools that can help you choose, create, and track your hashtags.

Hashtagify

Hashtagify is a free tool to help you analyze hashtags and view related hashtags you might want to consider using.

Tweetdeck

This is a free to use tool, where you can monitor the conversation around a specific hashtag. You can add and remove serval stream at one time.

Ritetag

RiteTag helps you choose the tags by showing you how good, great, or overused a hashtag is. They also group hashtags by color to help you decide on the strongest hashtag for your post.

Keyhole

Keyhole takes note of the keywords users provide across several platforms, and then follows the hashtags the users want to monitor on Twitter and Instagram. This tool allows users to track the industry influencers’ accounts in social media channels such as Twitter, Instagram and Facebook.

TweetReach

Tweetreach, provides you with data starting from the density graph to show when posts are hitting the largest number of desired followers and to report how far a Twitter handle, keyword or hashtag has reached.

If you are wanting to improve your social media strategy but you’re not sure where to start, check out our Social Media Marketing Guide. Helping you create a plan to manage social media marketing to support your commercial goals.

Why Video Calling Is Essential For Your Multichannel Customer Service Strategy

Is your business equipped to offer customers personalized experiences across multiple channels?

In the era of instant communications and instant gratification, relationships between businesses and customers are changing. Driven by customers’ need for personalized and seamless interactions, brands are constantly adopting new communication channels, which allow them to reach customers at any stage of their purchasing journey.

Making a purchase nowadays is easier than ever as customers can go from discovering a product on Instagram to an online checkout system in less than a minute. With 51% of UK’s consumers saying they prefer to shop online, the pressure is on for businesses to engage customers in high-touch point, more personalized interactions.

Download our Business Resource – Integrating customer acquisition and retention communications

Our briefing to integrating customer acquisition and retention communications will show you common areas where the two teams fail to communicate, how a customer data platform can synchronize data use by both teams, and how you can create brand ambassadors by improving your customer experience.

Access the Integrating customer acquisition and retention communications

If that is the case, then how can online businesses succeed in offering multichannel customer service that can not only drive sales but create bespoke customer experiences?

The key is human-powered online communication.

In recent years, video calling has become a preferred way for customers to interact with a company – and for good reason. The urgency to deliver great customer service prompted more than 100 of the 500 largest global businesses to introduce video-based customer service in 2023. Being the closest equivalent to face-to-face communication online, the solution enables customers to interact with a customer service agent in real time, without having to interrupt their browsing session.

In 2023, video-empowered communication will comprise an even bigger part of businesses’ multichannel customer service strategy. If you are looking to bring an additional degree of personalization to your customer interactions and provide agents with a unified view of their buying journey, then read further on to discover how video calling would enable you to do so.

Offering a personalized shopping experience

Picture this: you walk into a store to return a pair of shoes when you set your eyes on the perfect winter coat. However, your lunch break is almost over and you don’t have the time to go and try it on. How convenient would it be if you could go online later, from the comfort of your own home, and have a customer service agent give you a closer look of the coat’s fabric and fit?

Well, with video calling, many businesses are now offering this service on their websites. The UK’s leading lingerie retailer, Bravissimo, has adopted live web chat and video calling to offer customers a real-time view of their products, enabling them to get an accurate idea of the size and fit of an item they are interested in.

From multichannel to omnichannel communications

Multichannel customer service means that businesses can communicate with their clients across various channels, including via a phone call, email, or using direct messaging on social media. As communication technology evolves, however, these capabilities are considered not as a novelty, but as a necessity for satisfactory customer service.

Managing multiple communication channels can be tricky since customers expect to receive the same quality of service, whether they choose to contact you via Facebook Messenger, live web chat or email. This is where an omnichannel communication strategy can be more beneficial. It enables businesses to streamline the customer experience across both digital and physical channels, which will create a unified view of your brand in the customer’s eyes.

By implementing solutions such as video calling and live web chat, customers can move seamlessly from one contact channel to another without having to disrupt their online journey. Being able to escalate an interaction from chat to voice and video can greatly improve the customer experience. In the case of Bravissimo, it has reduced the contact centre abandonment rates by up to 70%.

Empowering customer service agents

Adopting solutions for real-time communication will help you avoid this. The customer data gathered through live web chat or web calling can be combined with the opportunities for personalization of video calling. This means that agents get a greater insight into the customer journey and are better equipped to deliver bespoke customer experiences.

In order to make the most out of a video calling solution, agents within the contact centre need to receive the necessary training that would enable them to handle customer requests efficiently. This could include:

Body language training

Visual cues training

Sign language training, if you work with deaf/hard of hearing customers

Agent training is one of the main costs associated with implementing a video calling solution. However, it is a worthy investment that can improve the overall efficiency of the agents, especially when it comes to managing interactions across multiple channels.

Improving customer engagement

At this point, most businesses have already realized the importance of offering multichannel customer service that allows customers to engage with a brand across both offline and digital platforms. While this has made the shopping experience much more streamlined and convenient, it has also increased the complexity of the interactions between customers and brands.

If a customer’s buying journey starts on social media, goes through to your online website and finishes in the brick-and-mortar store, how can brands ensure they provide effective support at every stage of the shopping experience?

57% of customers feel more confident in making a purchase after watching a product demo.

50% of customers are more inclined to engage with a retailer who makes video content about their products.

Video calling can be the solution that glues the fragmented customer journey together. It offers the opportunity for the whole customer experience to be brought online, with real-time product demos giving the customer a 360-degree view of a product, creating a shopping experience resembling an authentic in-store one.

What these statistics reveal is that customers have already embraced the benefits of video and are expecting businesses to have done so as well. Therefore, it is time for brands to take the next step and offer not just pre-recorded material, but real-time video interactions. This will not only help you unify the multichannel customer experience but will also encourage customer loyalty, as 80% of shoppers are more likely to return to a business when they have had a personalized, seamless experience.

Are there any cons to video calling?

Clearly, there are numerous ways in which video calling can improve the quality of your multichannel customer service. However, it is worth mentioning some of the difficulties you might encounter during the early adoption stages. In addition to agent training, video calling may require existing software systems to be upgraded or new camera equipment to be purchased.

To sum up

Multichannel customer service is all about providing customers with the freedom to decide on how they would like to communicate with a brand. However, it also requires businesses to join up their communication channels in order to gain a comprehensive, single customer view. Video calling, in combination with other real-time communication solutions such as live web chat and web calling, makes it easier to provide personalized customer support all within the browser, making for a seamless and unified customer experience.

With the personalization of face-to-face communication and the data insights from online interactions, video calling combines the best of both worlds, offering an additional platform for brands to understand and support their customers.

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