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We are blessed, and in many ways overwhelmed, by countless choices when it comes to what we want to buy and how we purchase and receive those things.

But we still physically shop, and even “e-tailing” giants like Amazon are opening physical stores for a variety of reasons. Retail is not dying — but it is certainly evolving.

Those brick and mortar retailers that are surviving and thriving are squarely focused on one key attribute of effective retailing: the customer experience. Display technology, such as digital posters, window displays, video walls and interactive stations, are increasingly central to delivering the experience shoppers want to have in physical stores, especially as they continue to deal with the COVID-19 pandemic.

Delivering an experience

Customer experience in retail can be described and interpreted in any number of ways, but it really comes down to the following:

Autonomy: Shoppers sometimes want to be left alone to make orders, perform product look-ups and check out, but they also like to have assistance available if they need it.

Ambiance: They want stores that are more than just stocked showrooms. They want experiences.

Services: They expect certain things that were once amenities to now be standard — such as Wi-Fi and newer, more flexible payment methods like mobile POS.

Smart: Shoppers want stores to be optimized for them both in the way they’re designed and how information is made available or delivered.

Safety: As a result of the COVID-19 pandemic, consumers want to feel safe when shopping in stores and trust that the retailer has their safety in mind.

The right display for each situation

So how do digital signage and interactive display technologies drive experience? By helping deliver all of the above attributes.

Let’s take autonomy as an example. Retail research found 95 percent of customers prefer to be left alone as they shop. Almost as many said they’d even prefer to do their own price checks, as opposed to asking store staff. The clear message: they don’t like being “sold” to and pressured to make purchases.

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But shoppers often do have questions, and interactive displays positioned strategically around a store can provide valuable information and help convert browsers into buyers while maintaining the autonomy that people crave.

That shows up in different ways around stores — owing a lot to what the store sells, how it works and its overall style and physical footprint.

Wireless carriers use touchscreen displays to help consumers find and narrow their options for plans, which are steadily evolving. That’s particularly helpful because these kinds of stores often have more customers than available associates, and sales and activations can take a long time. Touchscreens can answer questions even when staff members are busy — and because plans and offers change so often, a well-managed touchscreen system has the most correct and current information. Kiosks, for example, even offer retailers the flexibility of allowing customers to make an order and complete a transaction on their own time, which eliminates the need for face-to-face interaction with associates entirely.

In a large-footprint store, digital directories help locate products amid all the aisles, highlight special offers, and often double as price-checkers and inventory look-up tools.

At the opposite end of size, retailers as diverse as automotive and beauty brands are shrinking store sizes in high-rent districts like city centers to lower operating costs but still access consumers in attractive locations. Automakers are using large video walls and touchscreens to help shoppers configure vehicles and view them at life-size, while cosmetic companies are using in-aisle touchscreens to allow shoppers to look over the full “endless aisle” of products.

Thoughtful displays

The first generation of stores investing in digital signage often did so with the mindset that technology demonstrated the retail brand’s commitment to innovation. Sometimes, there were displays where they weren’t needed or screens that perhaps were in the right spot but running ineffective or outdated content.

These days, retailers are much more thoughtful and strategic about where displays are placed. The data from retail software providers paired with displays is helping retailers know where consumers are spending time inside the store so they can readjust products or signage accordingly to maximize sales.

High-brightness displays in windows are used to convert passersby into shoppers through call-to-action messaging. Samsung now has a very clever dual-sided display solution that puts screens back-to-back on an impossibly thin totem, with a super-bright screen facing outside that cuts through glare and a second screen facing into the store, running separate messaging. It makes the most of a highly-prized visual space.

Setting the mood

A macro trend we’re seeing develop in commercial property and retail is using direct view LED as architectural design elements. In the old days — like a couple of years ago — stores put video walls of various sizes on feature walls to dress up the store and drive brand messaging.

Now, architects and retail designers are thinking of LED as a wall covering, a ceiling or even a floor. The modular nature of LED displays is that they can be shaped and sized to fit a need, even being formed in gentle curves as space demands.

Fine-pitch versions of direct view LED products result in visuals that can look good at relatively close quarters, but with none of the seams or restricted dimensions of flat panel displays.

Most exciting, products such as Samsung’s microLED-driven The Wall produce high resolution, vivid visuals that rival premium flat panel displays at whatever size is necessary for the store design.

Designing and delivering amazing in-store visual experiences makes a statement about the store and its point of view. Done well, it makes shoppers feel positive about being there and makes them want to return.

Digital for the win

Digital signage and interactive displays seal the business argument when they drive experience and solve problems. Sometimes, the signage is grand, like a vast video wall. Other times, it’s far more subtle, like a small shelf-edge display or navigational screen.

What’s common? Digital signage is now everywhere. Just take a look around the next time you hit the mall or high street.

Get your free guide to the what, where and how of digital signage in retail environments. From interactive kiosks to outdoor-ready displays to eye-popping video walls, explore Samsung’s full range of groundbreaking retail digital signage.

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Soc Technology: A Smart Advance In Digital Signage

SoC technology has changed how digital signage operates across all industries. SoC, which stands for System-on-Chip, is the technology that integrates all key computer components into one compact board. This means the kind of computing power and gear that used to be contained in boxy personal computers is now small enough to be built right inside many different devices.

As a result, commercial display panels with embedded SoC technology can now be used as digital signage media players, negating the need for external players. This removes cost and complexity and simplifies the operation of digital signage networks.

Setting a new standard with SoC

Samsung pioneered SoC displays years ago with the Samsung Smart Signage Platform. Since then, they’ve fully invested in SoC technology — with SoC standard across almost all digital signage products, from the smallest 13-inch interactive displays to the largest LED video walls.

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There are a few reasons why this happens:

Hardware costs

Smart commercial displays ship with the media player built in, whereas separate media players add additional costs, not to mention additional cables that have to be connected, strapped in place and hidden. It’s possible to use very, very basic micro PCs that cost less than $100, but the PCs used for most digital signage projects these days cost, on average, $330.

Installation costs

Installation crews work off time clocks, and the universal metric is that the longer it takes to do something, the more it’s going to cost. A conventional digital signage setup requires a separate PC, with power, signal and possibly internet connectivity cables, while a “smart” display is self-contained — with just a lone power cord. The TCO analysis estimated a typical smart display installation required 30 fewer minutes to complete, because it just needs to be fitted in place, plugged in and connected to Wi-Fi.

There are also potential savings in cases where the digital signage project only required the HTML5 web browser capability built into the SoCs, negating the need for costly third-party software licensing.

Simplified operations

There are other potential hidden savings when smart displays are used. Solution providers using Samsung’s smart displays report how their field servicing costs have dropped through the floor because once-complicated remote fixes are now resolved by powering the TV off and then back on using the provided remote control — something that most people at an installed site can figure out.

But when a signage network is running off a PC, it often needs a keyboard and mouse plugged in, and even special remote computer access software. It’s rare when someone at the site has the technical skills or time to help to that degree. Being able to resolve problems without having to send a skilled service technician to the installation site can save hundreds of dollars.

Plus, SoC signage typically uses less electricity than external media players do, which reduces energy bills and helps businesses make more sustainable tech decisions. Hotels, for example, are replacing their guest room TVs and external media players with smart TVs, leading to large decreases in power consumption. This is a repeatable use case across businesses taking actionable steps toward sustainability.

Where smart signage works

Manufacturers concede that the early versions of smart displays had limited power and capabilities, but all that’s changed. The latest generations of smart displays leverage the same technologies going into some of the latest smartphones. Some digital signage software company leaders are now saying that certain SoC displays meet or beat the capabilities of their “go-to” PC-based media players.

The early adopters of SoC have been quick-service restaurant operators, as well as retailers and marketers who see the business benefits of replacing printed material with digital versions. In a quick-service restaurant environment, thin, light and almost cord-free SoC displays are replacing printed menu boards above and behind order counters. Digital displays and content management solutions like MagicINFO allow operators to change featured items and prices by time of day and also make revisions in a matter of minutes, instead of the days or weeks needed to get new print material produced and delivered.

How Hospital Digital Signage Is Improving The Modern Medical Complex

Hospitals can be overwhelming for sick patients and their families. With winding hallways, wings that only connect via tunnels and elevators that can only reach certain floors, the modern medical complex can seem more like a maze than a healthcare facility.

Healthcare providers know they have a design problem, and that confusing layouts and poorly executed signage increase patients’ anxiety during an already stressful situation. So to ensure visitors get all the information they need and get where they need to go, forward-thinking healthcare providers are investing in digital signage with touchscreen wayfinding capabilities.

Bridging communication gaps to improve the patient experience

Nearly 70 percent of healthcare organizations rank patient experience as their first or second priority. As for how they plan to enhance the patient experience, a top answer is patient-centered communication.

Poor patient experience can also affect hospitals’ bottom line. In the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey, those who scored “excellent” had a net margin of 4.7 percent, while those who scored “low” had a net margin of 1.8 percent.

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The solution is to streamline communication by using hospital digital signage that presents information in a clear, organized manner. The digital signage has to be reliable and energy-efficient, blend with the hospital’s decor and comply with standards set forth by the Americans with Disabilities Act (ADA) and the Health Insurance Portability and Accountability Act (HIPAA). For example, the ADA requires that objects hanging from a wall protrude no more than four inches. In addition to meeting compliance standards, any practical solution needs to be scalable and adaptable to be used in a variety of areas throughout the hospital.

Guiding the way to a healthier future

When one of the nation’s largest children’s hospitals built an innovative new medical complex, leaders looked for a more efficient way to communicate up-to-date information to patients, visitors and staff. Traditional printed fliers, posters and maps weren’t viable options in such a massive building. And the clutter would distract from the warm and modern atmosphere they wanted to create.

Hospital leaders decided to install more than a hundred Samsung commercial large-format displays throughout the entire medical complex. The children’s hospital can now easily display targeted communications and real-time alerts to patients, families and employees throughout the hospital or in individual departments. In hallways and lobbies, visitors can access interactive wayfinding touch-screen kiosks for easy-to-read maps and directions. Even the hospital cafeteria features digital menu boards with meal schedules and nutritional information.

“This new approach was an important part of the overall patient experience,” says Andy Shevak, general manager of ASI Signage Innovations, which installed the digital signage system in the hospital. “It offers a structured and reliable way to get branded information to patients, their families and staff. And post-installation surveys show that families and staff are reading them and using them for wayfinding information.”

See how your healthcare organization can deliver a better patient experience with innovative healthcare displays. And download the full case study of how one hospital improved their patient communications with Samsung digital signage.

11 Government Uses For Digital Signage And Video Walls

Government digital signage in the right places — using scheduled or dynamically updated messaging via secure software — does everything from directing and updating the public to relaying mission-critical data and visuals for utility operators and first responders.

Here are 11 ways federal, state, regional and municipal governments can utilize digital signage and video walls:

1. Command centers

Large video walls give everyone from military and police to public utility operators a full view of critical operations. In control rooms, a seamless direct view LED display like Samsung’s The Wall provides a wall-filling canvas that relays everything from traffic and surveillance footage to real-time, graphics-driven data from the operating systems that keep streetlights on and drinking water clean and safe.

The Wall’s microLED technology ensures visuals like schematics and high-definition aerial imagery are displayed in vivid color and high resolution. To meet the unmatched security requirements of government agencies, The Wall is TAA compliant and features Samsung Knox, built-in security software approved for government use by the Department of Defense. And at individual workstations, Samsung’s TAA compliant monitors support secure operations for everyone in the control room.

2. Crowd control

Waiting for government-issued IDs, licenses and permits may be a familiar and necessary chore, but it can be managed and streamlined by flat-panel displays coupled with technologies like queue management. Interactive screens, such as Samsung Kiosk or 13-inch QBR displays, can facilitate appointment check-ins and issue waiting list numbers, while displays in waiting rooms can announce who’s being served and where they should go. As with The Wall, Knox security’s three-layer data protection helps prevent cybersecurity attacks on these displays, and keeps sensitive information out of the wrong hands.

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Queue management status displays are also especially “sticky,” meaning people look at them repeatedly. These displays present a great opportunity to communicate additional information or public messaging, raising awareness of other available options such as online services.

3. On the dockets

Digital signage in busy courthouse corridors or waiting areas — tied into secure court management systems — relay key details like case numbers and court appearance times without compromising sensitive information. Going digital takes the burden off judicial operations and building staff, making it easier to keep pace with the rapid changes that are common in court processes.

4. Finding the way

Busy federal, state and municipal complexes tend to have many offices, many floors and, in larger centers, many buildings. First-time and infrequent visitors can be guided to the appropriate offices — even given specific directions — through interactive wayfinding displays placed at entrances and decision points. This information can also be delivered outside on super-bright, sunlight-ready screens.

5. Common areas

Displays in lobbies and other common areas provide scheduled and easily updated information for visitors. Dynamic, real-time updates can increase adherence to safety measures, such as social distancing guidelines, by keeping foot traffic moving at a consistent pace. As visitors use these displays to find relevant information, staff don’t have to stop what they’re doing to answer the same questions. Samsung’s business-grade Pro TV is easy to install, and on-screen content can be updated directly from a phone or tablet.

6. Language options

People who need government services or information aren’t necessarily fluent in any of their government’s official languages. Government service providers can overcome language barriers by using interactive displays that answer frequently asked questions in multiple languages — the dialects tuned to local demographics.

7. First responders

Digital dashboards heighten situational awareness and improve response and decision-making capabilities for firefighters, police and emergency medical services (EMS) staff. At these agencies’ offices and facilities, digital signage alerts personnel of everything from mission-critical incident information to colleagues’ personal milestones.

8. People movers

Displays at mass transit stations and hubs update schedules and guide riders. Mass transport systems can use interactive displays such as kiosks in station lobbies to help riders plan trips and purchase tickets, as well as larger signage to inform them of service changes and disruptions — freeing up staff for other tasks. At the track and stop level, sensors and data systems provide real-time arrival status on flat-panel and direct view LED displays.

9. Rapid alerts

Integrated with a content management system (CMS) and community alert platforms, on-screen content can be updated automatically and in real time. In the event of a weather, health or safety threat, these displays instantly alert everyone nearby and communicate instructions.

With MagicINFO, agencies can remotely schedule announcements to be released across all their displays at once. The content and device management platform has ISO27001 and ISO27701 certifications, and it’s the first digital signage solution to achieve both International Standard Information Security Management System (ISMS) and Privacy Information Management System (PIMS) certifications as well.

10. Building community

Displays across government facilities such as libraries and recreation centers can be used to raise awareness of community events and programs. Highly visible displays with full-motion graphics and rich color reproduction capture people’s attention and generate interest far more effectively than paper-based bulletin boards.

11. Engaging staff

Can’t-miss displays can relay everything from announcements and job postings to policy changes, particularly useful for the many government jobs that aren’t office-based. Compared to email and messaging apps, displays are even more ever-present, and therefore a more effective tool for reaching on-the-go government staff.

Effective, efficient messaging

Digital signage technology is a highly effective, cost-efficient platform for informing government workers and the public. More and more information is readily available in the cloud, and most information and management platforms are now designed for data sharing. Government entities equipped with the right strategically placed digital signage solutions can view, analyze and communicate all sorts of information that their staff and the public depend on.

Explore Samsung’s secure, easy-to-manage digital signage offerings to find the right solution for your space. And find out more about enhancing your agency’s public communications using digital signage in this free, comprehensive guide.

Things To Know Before Conceptualizing A Retail Application For Your Store

Many small retail enterprises are opting for retail app development that serves a variety of purposes.

Here is a brief explanation of the features that are must-haves in a mobile application for a retail store.

Customer Account/Registration

In today’s digital landscape, account creation and customer registration have become mandatory. However, only incorporating a customer account accretion and registration process is not enough. The features have to be quite simple and fast for a hassle-free experience. Customer loves a registration process which is simple, fast and easy. Any application which demands too much information and trivial details from its customers is usually a less preferred choice for a majority of customers.

Search Option with Filters and Sorting Utilities

An e-commerce app development without a search option is not worth consideration. Retail stores keep a vast variety of products that may include from groceries to even hardware. Dealing in one category like groceries inevitably includes hundreds or maybe thousands of different products. In such a packed scenario, a retail app must have a search, sort and filter option. Such utilities help customers find specifically their desired product and better explore the range of products.

A Continuously Updated Product Catalogue

Customers have their choices in terms of their everyday requirements and the majority of modern consumers do not compromise on their choices/preferred products. Therefore, a retail app development must include a product catalog that is continuously updated. The updates can be determined as per the supply of products, maybe on a weekly or a bi-weekly basis. However, frequent fluctuations in the supply of everyday stuff suggest that the products should be updated on a daily basis.

Home Delivery and Checkout

A retail store that delivers orders to customers’ addresses is usually a preferred choice. It’s not about the minimum order amount or the number of products, but it is about convenience. Retails stores can deliver products to the addresses that lie in the close proximity of a specific area.

The services can be enhanced and improved when they become more popular in a city or region and they choose to ship products to far places as well.

Availability of Different Payment Methods

This is another important aspect of retail app development often overlooks. In the modern world of wired transactions and varied methods of digital payment, the availability of different payment methods such as debit/credit card payments, UPI, mobile wallets, and similar mediums matter a lot. Not every customer has the same payment gateway and payment preferences. Therefore, offering multiple payment mediums is a plus as it can garner a huge customer base simply due to extra convenience.

Customers are using retail apps more aggressively than ever. The reasons are lack of time for routine shopping, home delivery, and offers such as cashback, discounts, and convenience. Nonetheless, businesses have to be more careful about the features along with an easy and simple UI in their retail apps.

Looking to develop an app for Android/iOS or any other platform? Get in touch with our experts for a mobile app development quote today! With a portfolio inclusive of clients such as BCCI, Samsung, BookMyShow, OLX, and Magicbricks to name a few, you shouldn’t be looking anywhere else.

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Hey!!! My name is Shagun Bagra. My interest in researching and share information on the Digital Transformation and Technology.

Why Youtube Is Slow On Your Device (And How To Fix)

YouTube is packed with great content (including our own YouTube channel), but nothing is more irritating than constant buffering and slow-loading videos!

Since so many different things have to happen before you see your favorite YouTube content, the culprit behind your YouTube video buffering could be any number of items. If you’re only seeing that little spinning circle, try one of these tips to fix YouTube slow down.

Table of Contents

Run An Internet Speed Test

Is the problem with YouTube specifically, or is your entire connection slow? Run an internet speed test to see if you’re getting a fast enough connection to the YouTube servers.

Update Your App or Browser

Before you do anything else, update your browser or the YouTube app, depending on which one you’re using. It’s not likely that this is the problem, but it’s best to eliminate software bugs or outdated software from the list of issues at the start.

So update your copy of Chrome, Firefox, or whichever browser you prefer, or check your device’s app store to see if a YouTube app update is available.

You’re Using a VPN or Proxy

If you’re using a VPN or proxy server, all YouTube video data flows through that service before getting to you. This makes it more likely that a data bottleneck could happen along the line.

Simply turn your VPN or proxy off temporarily to see if the YouTube issue resolves itself. If the problem goes away with the VPN off, try changing your VPN to a different server. Alternatively, if you don’t care about hiding your YouTube activity, you could use split-tunnelling to exempt your YouTube traffic from the VPN.

Your ISP Is Throttling YouTube

Your Internet Service Provider (ISP) can’t see what data you’re sending to a website that uses HTTPS, but it can tell which sites you’re visiting and the type of data you’re sending and receiving. For example, it knows whether you’re watching streaming video or using torrent technology.

Your ISP can choose to reduce the connection speed at which that traffic runs to whatever rate it prefers. This is referred to as “throttling” by many users, but the correct term is actually “shaping”. Throttling happens when the entire connection is slowed down for all traffic, but when internet speed limits are imposed only on some types of traffic, it’s called shaping.

Often shaping policies will be included in the fine print of your agreement with your provider, but it may happen without your express knowledge. The easiest way to check whether your YouTube traffic is shaped is by using a VPN. Unless your ISP shapes all VPN traffic (which is a rare possibility), you should see a performance improvement. Just be sure to choose a VPN server close to your physical location for the best performance.

There’s an Issue With the CDN

Streaming content from sites like YouTube doesn’t all come from a single central YouTube server. Instead, a network of servers worldwide is known as a CDN or Content Delivery Network. If the connection between you and the CDN is having problems for some reason, then your YouTube video could have loading issues.

You can use a VPN by switching to a server outside your local CDN’s region to get around this issue. This is an excellent way to resolve a temporary issue with your local CDN. However, if the problem is long-term (or your ISP throttles those specific CDNs), you can add a rule to your Windows firewall from the Command Prompt.

Open

Command Prompt

as administrator.

Enter the following command:

This blocks the IP address ranges used by YouTube’s CDNs. You can undo this by typing the following into Command Prompt:

Press Enter and the rule should be removed. You can change the rule name to anything you like.

Video Quality Is Set Too High

YouTube will default your video streaming quality to the best level your internet connection and display can handle. For example, if you’re using a 1440p screen, it will go to 1440p if your bandwidth allows for it. At least, this is how YouTube behaves on desktop browsers on Mac, Windows, or Linux.

Sometimes YouTube can get it wrong, or perhaps you’ve just manually set the quality of your stream higher than your internet connection can handle. In which case, tap the three dots in the Android or iOS app, and then Quality to change to something lower quality.

If you’re using a desktop browser, select the gear icon in the player window to access Quality Settings.

Clear the Browser Cache

Web browsers have temporary data caches where the information you frequently request from the web is stored. Usually, this speeds up your browsing experience tremendously, but caches can become corrupt or otherwise cause problems.

You should manually clear data from your browser’s cache to ensure you’re not seeing YouTube buffering because of cache issues. The exact way to do this differs depending on your browser, so check out How To Clear The Cache Of Any Web Browser for detailed instructions. With a clear cache, you can at least rule this one out as the cause of your issues. Clearing your browser cache does not clear browsing data, so you don’t have to worry about wiping your browsing history.

Wi-Fi Signal Problems

If you’re using Wi-Fi, there’s a good chance you’re getting poor YouTube performance because you’re having signal issues. Wi-Fi signal bars can also be deceptive here since you may have high signal strength but also suffer interference.

Try moving to a location close to your router and see if the problem is resolved. If YouTube has better loading times when you’re close to the router, you’ll want to look at ways to boost a weak Wi-Fi signal.

Change Your DNS Server

The DNS or Domain Name System is the phonebook of the internet. When you type in an address such as chúng tôi it goes to a DNS server which translates that address into an IP address.

If the DNS is slow or has problems, that will affect how quickly pages load or even prevent them from loading in the first place. Google (which owns YouTube) has its DNS servers at 8.8.8.8 and 8.8.4.4, so try changing your DNS servers to something other than your ISP’s default offering.

Use the Download Feature

If you’re a YouTube Premium subscriber, you can download a YouTube video instead of streaming it. If you’re willing to wait a few minutes, you can use this download feature to get an offline video copy, thus ensuring perfect playback.

You can also use an online YouTube video downloading site, but keep in mind that this is against YouTube’s terms of service. Although these services are anonymous, there’s no serious risk of being banned.

Remove Ads

If you don’t want to subscribe to the paid service, you can use ad-blocking software or plugins.

You Accidentally Changed Playback Speed

When most people search for “YouTube running slow,” we assume that the service is buffering or lags. However, there’s a chance you mean that your YouTube video is playing slowly!

If that’s happening, you’ve probably accidentally set the playback speed to less than “Normal.” If you’re using a desktop browser like Google Chrome, select the cog icon in the player window, select Playback speed, and change it to Normal.

Select the three dots in the Android or iOS app and change Playback Speed.

An Important Note on YouTube and Adobe Flash

If you still have Flash installed on your Microsoft Windows PC, you’ll want to update Windows to remove it or manually disable Flash, since it now represents a security risk.

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