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Discord is an underrated gem of a community management and communications platform.
This VoIP-based chat platform enables users to communicate via voice, screen share, and text.
As a gamer, I am the biggest Discord fan and use it more than I use Slack, Skype, Teams, or Hangouts.
And from a marketing standpoint, I’m elated it’s becoming mainstream and more brands are incorporating it into their communication plans.
Not convinced? Let’s take a look at the following:
What is Discord?
Who uses it?
Strategic points of differentiation (or what makes Discord awesome).
Where Discord fits in your digital marketing strategy.What Is Discord?
Discord is a community-powered voice-over IP (VoIP) application on iOS, Mac, Android, and Windows.
As with several other communication platforms, users can send out alerts with @here or @everyone.
Where Discord shines (and we’ll get into this in greater detail in the next section) is in its user roles, which can grant users access to certain channels, as well as alert only people with that role.
Discord allows users to upload stickers, emojis, and gifs, and to use those the community has already shared.Who Uses Discord?
As of February 2023, Discord says it has:
150 million monthly active users
19 million active servers per week
4 billion server conversation minutes daily
Discord CEO Jason Citron told NPR in 2023:
“We surveyed 20,000 of our users and asked them questions like, ‘What is the biggest misconception that people have about Discord?’
The resounding answer was that the biggest misconception is that Discord is only used for gaming.”
Citron and co-founder Stan Vishnevskiy created Discord in 2023 to encourage a feeling of togetherness among gamers and a better way for them to communicate.
Today, Discord says it is “used by everyone from local hiking clubs, to art communities, to study groups. Discord has millions of people creating places for their friends and communities, talking for upwards of 4 hours per day on the platform.”How Much Does Discord Cost?
Users can choose to use the free version or one of the Nitro upgrades.
The plans include the following:
30 FPS screen sharing (low video quality).
One server boost per server (paid add-on allowing you to unlock additional emoji slots and perks such as animated server icons).
Access to video chat, private servers, public servers, and voice chat.
Access to Discord Bots for your servers (AI that can monitor new members in your server and send automated messages).
Can belong to up to 100 servers.
Nitro Classic ($4.99 Per Month)
More customization options for profiles (animated avatar, custom tag, and Nitro Badge).
30% off server boosts ($4.99 per month).
Custom/animated emoji can be used outside their original server.
60 FPS screen sharing.
Nitro ($9.99 Per Month)
Multiple profiles, allowing you to keep personal and professional identities separate.
Customizable backgrounds for videos.
Unique stickers and emojis.
Two free server boosts ($119.76 per year value).
Better quality streaming and longer posts (4000 character count).
Be part of more communities (up to 200).Strategic Points Of Differentiation (Or What Makes Discord Awesome)
User roles are one of the biggest reasons I love Discord.
These roles allow you to alert only folks who have that role on important messages, as well as determine access to channels.
One of the biggest reasons for friction in Slack or Skype is the overuse of channel or server-wide pings.
In this case, my user profile denotes that I am an officer in the guild I belong to, as well as a clan lead (sub-group).
I also have the “Judge Chat Pass” which grants me access to the secret channel for events where we hold contests.
Discord video and audio settings are pretty fantastic compared to other communication platforms.
While there are some settings that can only be used by server admins, users can adjust:
Individual user volume.
Moving users to different voice channels.
Mute (either to help a person who might have left a mic on or across the server).
Invite users to other servers you have access to.
Set roles and notes.
Deafen the user to the server (this means they can’t hear content).
Animated backgrounds, gifs, and profile pictures are another big benefit.
While they’re mostly a paid feature (you need to have server boosts or be a Nitro subscriber), these add a lot more flexibility for users to define their online personality.Where Discord Fits In Your Digital Marketing
Discord’s community-oriented ethos is the key to unlocking its full potential.
Your community – through streams, events, crowd-sourced content, and other collaboration opportunities – can give you product feedback in real-time, provide insights into ideal messaging, and help create new brand evangelists.
While there are many marketing applications for Discord, these represent some of the easiest ways to reach your target audience with minimal infrastructure effort:Customer Community Groups
Unlike Facebook groups, LinkedIn communities, or Slack/Skype offerings, Discord allows for lots of flexibility and organization while remaining inside a branded experience.
Brands can identify highly engaged prospects/customers among Discord users and tag them for VIP events such as product feedback, discounts, etc.
A big reason brands may want to pivot to this is the decrease in reporting for email marketing, as well as the fluctuation in social network tagging.
Discord allows brands to create bespoke experiences with real-time pings, which is a big step up from Facebook or LinkedIn. And you can do this while side-stepping the reporting issues that can come from relying on open rates.
Building off of Twitter Spaces, Discord Events is great because it allows users to collaborate and share without being restricted on the device, as users can take the stage and share without needing to be on a mobile device.
Finally, the bots and integrations are first class. They allow for first-party data tracking along with lots of convenience features such as helping people standardize time zones, moderate content, and other automation.Events And Live Streams
Discord’s event feature is a goldmine for livestreaming events.
Between the pop-out screen-share, user audio settings, and ability to pull folks into a new server or move channels on the fly, Discord outshines many webinar platforms.
While the resolution won’t be perfect unless the server is boosted to the third level (or you’re a full Nitro user), the amount of control at the moderator’s hands is far greater than virtual event tech.
Channels can serve as sponsor hubs and networking areas, and attendees can each get roles associated with their passes.
Livestreams can be baked into events or day-to-day communications.Can You Advertise on Discord? Takeaway
Discord is a powerful social community tool and a no-brainer to play within your marketing efforts.
Not every campaign or brand will need the paid version as you get most functionality on the free version.
Put Discord on your list to test out and enjoy the amount of control you’ll have in community management. See where it may fit into your own marketing strategy.
Featured Image: Urbanscape/Shutterstock
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Discord includes a powerful set of permission features that can be configured through the use of roles. Each role can be assigned to multiple people and each person can have multiple roles. Each permission setting has two values, “Granted” and “Not granted”. When a user has multiple roles with conflicting permissions, “granted” permissions always outweigh “not granted” permissions.Creating or managing existing roles Permissions breakdown
The first option for a role is its name, you can assign any name you want, just be aware that all users can see the role names of all other users in your server.
Next, you can choose a colour for the role. A user’s username will appear in the colour of their highest role, as ordered by the role list.
“Display role members separately from online members” changes how the list of online users is displayed in the default server view. By default, the list is separated into “Online” and “Offline” users. By giving a role this permission, users with it will appear in a separate category above “Online” in the list of users.
“Administrator” grants users with this role full admin powers over the server. While administrators can’t delete the server, they can essentially do everything else, so use grant this permission with care.
“View Audit Log” allows users to view the server’s audit log. This is a log of all changes made to the server, including new/changed roles, new channels, deleted messages and kicked users, etc.
“Manage Server” allows users to change the server’s name and change the region that the server is hosted in.
“Manage Roles” allows users to create new roles and edit/delete existing roles. This only applies to roles sorted below the role that grants this permission.
“Manage Channels” grants users the permissions to create, edit or delete voice and text channels.
“Kick Members” and “Ban Members” grant users the permissions to kick or ban other members.
“Create Invite” allows users to create invite links to the server.
“Change Nickname” allows users to change their own nickname in the server. Whereas “Manage Nicknames” allows users to change the nicknames of other users.
“Manage Emojis” allows users to add, remove, and edit the alias for existing emojis.
“Manage Webhooks” allows users to create, edit, and delete webhooks.
“Read Text Channels & See Voice Channels” allows users to be able to see channels in the server. If a user has no role with this permission, they will be unable to see any channels in the server.
“Send Messages” allows users to send messages in text channels.
“Send TTS Messages” allows users to send text to speech messages by starting a message with “/tts”. Text to speech messages can be heard by anyone looking at the text channel.
“Manage Messages” allows users to delete messages from any users and allows users to pin messages.
“Embed Links” allows users to embed a preview of links. Embedded previews are included by default when this permission is enabled.
“Attach Files” allows users to upload files from their computer.
“Mention @everyone, @here, and All Roles” allows users to mention any role on the server regardless of if it has the “Allow anyone to @mention this role” permission.
“Use External Emojis” allows users to use emojis from other servers.
“Add Reactions” allows user to react to messages with emoji.
“Connect” and “Speak” allow users to connect to and speak in voice channels respectively.
“Video” allows users to stream or use a webcam in the server.
“Mute Members” and “Deafen Members” allows users to apply a server mute and server deafen respectively to other members in voice channels. Users that have been server muted or deafened can’t unmute or undeafen themselves.
“Move Members” grants the permission to move users from one voice channel to another.
“Use Voice Activity” allows users to use the “voice activity” microphone activation setting. If a user doesn’t have this permission, they can only use push-to-talk.
“Priority Speaker” allows users to use a special push-to-talk mode that reduces the volume of other users while activated. This is designed to allow someone to be more easily heard but can only be used with a “Push-to-talk (Priority)” keybind.
What is chúng tôi & What is it Used for? All about the process and tips to reduce its CPU usage
The UpdateCheck.exe process is generally linked to a third-party app that uses it to scan for newer versions.
Some notable apps that have a process by the same name include, Coupoon, Maxtor Manager, and RAD Studio.
The process triggers high CPU usage for many and, in some cases, affects the Internet speed.
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To fix Windows PC system issues, you will need a dedicated tool
Fortect is a tool that does not simply cleans up your PC, but has a repository with several millions of Windows System files stored in their initial version. When your PC encounters a problem, Fortect will fix it for you, by replacing bad files with fresh versions. To fix your current PC issue, here are the steps you need to take:
Download Fortect and install it on your PC.
Start the tool’s scanning process to look for corrupt files that are the source of your problem
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Of the many background process running in Windows, most pose no harm or lead to any issues. But a few have been a cause of concern for users, especially the ones triggered by rather unknown third-party apps. One such is the chúng tôi process.
The UpdateCheck process is listed in the Task Manager and often results in high CPU usage. This automatically affects the PC’s performance, slows the Internet speed, and sometimes causes other apps to crash. Keep reading to find out all about the process!
UpdateCheck.exe, as the name suggests, looks for newer versions of the software that installs it. The catch is that several programs have the UpdateCheck process in their directory. The primary ones are:
So, chúng tôi is in no way a critical Windows process, and terminating or disabling it shouldn’t affect the core functioning of the PC, except for the app that triggers it. That, too, would only affect the automatic updates. You can still manually search for and install these.
We have had several instances where hackers disguised malware as a critical process to bypass detection. So, your primary approach should be to identify the file path and verify whether the process is stored in the program’s dedicated directory or in another location.
For the programs discussed earlier, here is the usual storage path:
Coupoon: C:Program Files (x86)Coupoon
Maxtor Manager: C:Program FilesMaxtorOneTouch Status
In case the chúng tôi process is not in the dedicated directory, use a reliable antivirus solution to run a full system scan.
If you find the process in the usual path, relax a bit! Though it doesn’t mean that the process won’t throw any errors. So, here are a few solutions to get things back to normal!1. Scan for malware
When you are unsure whether chúng tôi is safe or if it’s a malware, a quick way to identify that is to run a virus scan. Though the built-in Windows Security is capable of handling such issues, for a deeper scan, you can use a third-party antivirus software.2. Uninstall the program behind the process
While you could manually delete the chúng tôi file, there’s a good chance the program would fetch it all over again. So, it’s recommended that you uninstall the app altogether to get rid of the process.
For this, many prefer using an effective uninstaller software to eliminate any leftover files and registry entries.3. Perform a system restore
If everything else fails to work, as a last resort, you can always restore the PC to a state where the chúng tôi issue didn’t exist. A system restore doesn’t affect the stored files, though some configured settings or installed apps may be removed.
Before you leave, check some quick tips to make Windows faster and get superior performance.
Still experiencing issues?
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Some PC gamers may encounter the error message Installation has failed when they try to install the Discord application on their Windows 10 or Windows 11 computer. In this post, we identify the potential causes, as well as provide the most suitable solution to the issue.
Discord Installation has failed, There was an error while installing the application, Check the log for more information and contact the author.Why has my Discord installation failed?
The solutions provided in this guide will help you speedily fix the issue. When you encounter this issue, you’ll receive the following full error message;
Check the setup log tor more information and contact the author.
The following are the most likely culprit to this error;
Corrupt/abundant local data.
Antivirus software interference.
Microsoft .NET Framework.Can’t install Discord, installation has failed!
If Discord installation has failed for you, it’s most likely because the app is still running in the background. It might be necessary to completely remove the tool from your computer before reinstalling it. Deleting all the old files associated with the app can solve the Discord installation failed error. See detailed solutions below.Discord Installation has failed
If you’re faced with this Installation has failed – Discord error, you can try our recommended solutions below in no particular order and see if that helps to resolve the issue.
Run the Program Install and Uninstall Troubleshooter
Clear Discord Local AppData
Install latest version of .NET Framework
Perform a Clean Boot and run the Discord installer
Temporarily disable AV software
Install Discord app in Safe Mode
Let’s take a look at the description of the process involved concerning each of the listed solutions.Can’t install Discord on Windows PC 1] Run the Program Install and Uninstall Troubleshooter
The Program Install and Uninstall Troubleshooter from Microsoft helps you automatically repair issues when you’re blocked from installing or removing programs. It also fixes corrupted registry keys. If this doesn’t fix the Installation has failed – Discord error, you can try the next solution.2] Clear Discord Local AppData
To clear Discord AppData folder contents on your Windows 10/11 PC, do the following:
Press Windows key + R to invoke the Run dialog.
In the Run dialog box, type the environment variable below and hit Enter.%appdata%
At the location, find (you may need to show hidden files/folders) the Discord folder.
Exit File Explorer.
Now, run the Discord installer and see if the issue at hand is resolved. Otherwise, try the next solution.3] Install the latest version of .NET Framework
This solution requires you to download and install the latest version of the .NET Framework.4] Perform a Clean Boot and run the Discord installer
This solution requires you to Clean Boot your Windows 10/11 device and then run the Discord app installer in that state and see if the installation completes without any error.5] Temporarily disable AV software
This largely depends on the security software you have installed. Refer to the instruction manual.
Once disabled, run the Discord setup file and see if the error reappears. If so, try the next solution.6] Install Discord app in Safe Mode
At this point, if nothing has worked so far, it’s possible that there is a third-party program or there is a driver that’s conflicting with the install process, consequently triggering the error. In this case, you can try to install the Discord app in Safe Mode.How to fix chúng tôi Installation has failed; Failed to extract installer?
If you receive error message chúng tôi Installation has failed; Failed to extract installer use the following solutions to resolve the issue:
Delete Discord completely before installing it
Extract Discord Setup
Troubleshoot in Clean Boot
Download a new setup file.
I hope this helps!
Is Corsair Void Pro mic not working with Discord? Fix it fast
If your Corsair Void mic is not working with Discord, you won’t be able to communicate with your friends while gaming.
Try updating your audio device driver using a reliable updater utility to resolve this issue.
Incorrect audio configuration and Discord voice settings can also cause this problem.
In case your Corsair Void Elite mic is quiet, try updating your firmware to the latest version or reinstall the Corsair software.
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This software will simplify the process by both searching and updating your drivers to prevent various malfunctions and enhance your PC stability. Check all your drivers now in 3 easy steps:
Download Outbyte Driver Updater.
Launch it on your PC to find all the problematic drivers.
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Many users reported that the Corsair Void Pro mic is not working with Discord. The problem seems to be occurring due to the Corsair iCUE software.
In addition, keep in mind that Discord audio might sometimes keep cutting out. To discover what can you do about it, verify some trusted solutions.
Getting back to our today’s subject, let’s see now why your Corsair Void mic is not working with Discord.Why is the Corsair Void mic not working with Discord?
The Void Pro mic not working with Discord issue can occur due to several reasons. One of the most common ones is related to outdated drivers. Because these elements always need to be updated, any incompatibility can cause troubles.
In addition, keep in mind that your Corsair Void mic might not work due to some incorrect audio settings or corrupt Discord voice configuration. Of course, any hardware issue can determine issues with your device.
Fortunately, we’ve compiled solutions that will help solve this issue, no matter the cause of it.
How to keep Discord running without problems?
Discord is now the only free messaging tool that keeps you connected to all your gaming communication channels. To be safe from getting connection, server or simply login errors, you could use Opera GX, the only gaming browser with Discord integration and optimization.
Opera GX keeps you logged in, so you won’t have any authentication issues. Moreover, if you do, you may always change access servers by using Opera’s free built-in VPN feature. Last, but not least, you can choose how many resources shall each tab consume so you could have all PC’s power focused on your main activities like gaming, trading, editing, etc.
Get the best Discord experience on Opera GX starting now!
Free Get Opera GXWhat can I do the Corsair Void mic is not working with Discord? 1. Verify your default audio settings
Open the app and check the Corsair Void Pro mic is still not working with the Discord. While it usually detects the microphone and sets it as default, at times, the configuration may not work properly.
Ensure you have the right input device as the default device can fix audio-related issues with your head.2. Run the audio troubleshooter
Expert tip:3. Reset Discord voice settings
After making these changes, check if Corsair Void mic is still not working with Discord. If it does, make sure you keep on reading.
Outdated or missing audio device drivers can cause your device to malfunction or stop working completely. To resolve the issue, try updating your audio driver. Driver updater utilities can help you find and install pending updates instantly. We recommend Outbyte Driver Updater as a safe tool that will scan your PC for missing or outdated drivers and update them automatically.
Corsair releases firmware updates for its devices to fix known bugs and glitches. Try to repair or reinstall the iCUE tool if updating the firmware is not helpful.
If you don’t already have the app, download the latest version of Corsair iCUE, then follow the on-screen instructions to install it.6. Repair Corsair iCUE
Once the repair is complete, close the troubleshooter and restart your PC. After the restart, check if the Void Pro mic is working with Discord. If not, perform a clean install of iCUE to fix the problem.7. Clean install iCUE software
If you want to ensure that iCUE software is completely gone from your PC, we suggest using dedicated uninstaller software such as CCleaner.8. Check for hardware issues
Previously, we have covered the Discord mic not working in Windows 10 issue in detail too. In this article, we have listed a few troubleshooting steps to help you resolve this issue on your PC, so take a look as well.What other Corsair Void Pro problems should I be aware of?
Corsair Void Pro might not be working at all on Discord. However, some other problems can occur, and you should be aware of them.
People also claimed that Discord is sometimes picking up the game audio. If it happens for you to experience it, make sure you check some useful fixes.
Still experiencing troubles? Fix them with this tool:
Some driver-related issues can be solved faster by using a tailored driver solution. If you’re still having problems with your drivers, simply install OutByte Driver Updater and get it up and running immediately. Thus, let it update all drivers and fix other PC issues in no time!
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As anyone who has paid any meaningful attention to the cryptocurrency market will tell you, the devil is always in the details. While public perception of the cryptocurrency market is that it exists like a homogenous whole — like the cryptocurrency rankings you see on coinmarketcap are no different from a Forex currency listing, with cryptocurrencies like Bitcoin and Ethereum and Cardano no more different from one another than the Pound from the Euro or the dollar.
They’re all just currencies, right? Different only in name, color, and value. But this vast oversimplification of cryptocurrencies and their evolving, highly specialized use-cases misses out on an entire world that exists under the hood of each currency.
Related: Proof of Stake vs. Proof of Work
What is Proof of Burn?
Here on Nerdschalk, we’ve talked about cryptocurrency quite a lot lately. We’ve put out a few guides on some of the bigger currencies, explaining how they work and how you can purchase some for yourself. We’ve talked about NFTs and how to invest in them. We’ve even talked about pure-blockchain topics like Forking and Sharding.
But we wouldn’t be writing about any of these things, and some guy in England wouldn’t be dreaming about the day he can finally go digging in the local garbage dump, if it weren’t for the consensus algorithms that made Bitcoin and other cryptocurrencies possible. Down below, we’ll run you through exactly what Proof of Burn is, how it works, and why some are suggesting it as a better alternative to Proof of Work than the widely supported Proof of Stake protocol.
Related: What is Proof of Authority?
How Proof of Burn Works
Proof of Burn derives its name from a process called Coin Burning, in which tokens are sent to public addresses without private keys, rendering them forever unretrievable. These public addresses, known as Eater Addresses, are often randomly generated without private keys – meaning no one ever had, nor ever will have access to the funds stored inside them. This is why the process is called “burning” — you’re essentially consigning a certain amount of currency to oblivion just as effectively as you would be by setting fire to all the notes in your wallet.
The Proof of Burn protocol was first put forth by Iain Stewart in 2012 during an online discussion in the BitcoinTalk forum, in which he described the proof of burn protocol as a less energy-intensive alternative to Proof of Work and Proof of Stake, while asserting its similarity in design to the latter.
Often seen as Proof of Work without any real power consumption and the hefty equipment costs on the part of the miners, Proof of Burn endows the minors of a network with virtual mining power, rather than physical, proportionate to the value burned. In a traditional Proof of Work protocol, miners on a network compete in a race to solve computationally-intensive cryptographic puzzles in order to validate blocks on the networks.
Only the correct answer to the cryptographic puzzle will produce the accurate record of the transaction to be added to the distributed ledger that is the blockchain. The crux of the Proof of Work algorithm is that it is computationally-intensive — i.e. costly — for the individual node to find the correct answer but essentially effortless for every other note on the network to process and verify that the answer is correct – achieving consensus and adding the block to the chain.
Because it requires investment — through power and equipment — to take part in the validation process and reap the rewards that come with it, miners are naturally disincentivized to engage in fraudulent behavior and support the network.
Proof of Burn essentially cuts out the physical hardware required to participate in the computational race to solve each puzzle and replaces it with a certain amount of virtual computing power commensurate to the amount of currency the miner verifiably burned. This retains the element of personal investment in the network on the part of the miner without driving up the total power consumption of the network, providing the same safeguards of Proof of Work without the economic footprint.
Advantages of Proof of Burn
That means ever more powerful hardware and soaring electricity costs which, when put together in the context of the major networks like bitcoin can bowed pretty poorly For the environment. This concern remains a major talking point for the mainstream acceptance of proof of work-based cryptocurrencies like bitcoin, and by solving it, proof of burn can potentially increase the speed at which cryptocurrencies finally achieve widespread legitimacy.
Because Proof of Burn endows virtual mining power relative to how much the node burned, there is no need for expensive, top-tier processing power and the cataclysmic power bills that accompany it. This accomplishes a secondary goal as well: it allows new blockchains to bootstrap off of previously generated “work.”
Because a Proof of Burn protocol hinges on burning coins that have, of course, been mined, the original computing power expended remains a source of scarcity even in the second blockchain with an entirely new currency when using Proof of Burn this way.
One of the most salient cons associated with a Proof of Burn protocol comes in the actual process of mining itself once coins have been burned. Mining on a Proof of Burn-based network can be slower than that of a Proof of Work-style blockchain. This is because the powerful equipment used in a Proof of Work Blockchain has been replaced with the virtual “mining rig” that the system endows, which inherently produces a lower hash rate than dedicated hardware setups.
A Proof of Burn protocol also poses an added risk to the individual miner; while Proof of Work is itself an incredibly risky venture, with immense upfront costs associated with achieving the computational power required for a viable mining operation, Proof of Burn provides no guarantee that the cost of the initial coin burning will be recovered through mining in a timely manner. Or at all. All the coin burn does is “purchase” you a virtual mining rig of a certain size; after that point, you’re in the same competitive mining race as any Proof of Work system.
As of yet, Proof of Burn also suffers from a similar drawback as proof of Stake, in which the system selects for those willing to immobilize or invest larger sums of currency — ostensibly as a means of collateral and disincentivizing any attempts fraudulent behavior.
This, of course, has some merit but the oft-pointed weakness of such a paradigm is that the selection process incorporates only the staked or burned amount, and not the amount relative to the holdings of the stakeholder or burner. Thus, what may be a considerably larger sum than another miner may in fact be much smaller in proportion to that individual’s total holdings, thus serving as a weaker guard against misbehavior than intended.
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