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What is Web Analytics?

Web analytics is the collection, synthesis, and analysis of website data to improve user experience. It aims at business metrics for promoting specific products to customers who buy them and determining which products a particular customer is most likely to purchase. It can improve the ratio of revenue to marketing costs. Various web analytics tools automatically track key site performance metrics like conversion rate, bounce rate, monthly unique visitors, repeat visit rate, and more. Web analytics tools help brands achieve their goals systematically while simultaneously meeting and enhancing the customer’s needs.

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Web analytics tools can help brand managers understand and enhance their knowledge about visitors coming to their page. This can help them better understand how customers interact with a particular website, which, in turn, can help them reach their goals effectively.

Implementing a proper analytics framework requires some basic level of foundation. There have to be some effective changes made in the management and strategy to meet the goals and challenges of the organization. To get started, here are five things that every web team should try to implement right away.

These include the following:

Identify Key Performance Indicators (KPIs) and Micro Conversions (MCs)

Use of events to track KPIs and MCs

The outdoor marketing process to track campaigns in an effective manner

Use of Market segmentation

Create reports for appropriate actions based on the company’s goals.

The key elements among all this while developing an analytics framework are KPIs and MCs. Both of these elements can help brands to grow and truly empower themselves. By creating specific metrics, KPIs can help organizations determine the path to achieve their goals and objectives.

Better sales, newsletter subscriptions, contact form submissions, and higher organic traffic are key performance metrics that brands consider important for their overall growth and development. Brands need to understand their KPIs to work towards the company’s growth, or it will result in eventual failure.

According to Google evangelist Avinash Kaushik, good web analytics tools are something that every brand manager strives for. This strategic information helps brands decide whether they are performing well or dying a slow death.

Metrics are important but not always easy to decipher and comprehend. Brands must look ahead of their time to know their KPI metrics and start working on them as fast as possible. So the first question is, what is the primary purpose of our website, and what are we trying to achieve through this medium? When brands can answer these questions successfully, they not only can determine their key performance metrics but can also work on them in a way that makes it possible to achieve them systematically and easily.

If the brand perspective is that a website is a tool for prospective customers to learn about them or a medium for branding. In this case, this is a vague and unmeasurable answer. While they might be enough to get started on web analytics tools, they are not specific. On the other hand, if brands want their website to be a lead generation tool, they must set specific, measurable, and workable strategies. For example, if a prospective customer meets someone from your brand at a company, they will go home and visit their website. Customers who are impressed with the website are more likely to invest in the brand’s products and services.

Ultimately, the final impact will be based on employees connecting with the brand personally and intricately. It will help meet customer needs and also make better connections with brands.

Why are KPIs and MCs Important?

While it would be amazing if all visitors acted on KPIs, this is not always true. In fact, according to a study by Marketing Sherpa, only 10% of website visitors become actual sales. At the same time, the remaining 90% leave the website without making an actual sale. This is the reason why brand members must understand their micro-conversion elements. If brands had followed the prior process, they could understand their KPIs and those that were not. When a brand knows which performance indicators aren’t working, it can change to make them useful and help customers to convert their actions into sales.

KPIs and MCs are moving targets, so brand managers must use their resources and tactics wisely. This means that analyzing a particular website is a continuous process that requires dedicated time and effort. It is not something a brand can only do once and then forget.

After deciding which tool can help the brand track its website, it can easily activate event tracking. In most cases, events require three categories: category, action, and label. This help brands distinguish between multiple events. The first part while tracking events is placing them in a category. All the videos on a website can be encompassed in a single category named videos. Similarly, all audio links can be put together under one category named podcasts.

Tracking Campaign in the Analytics Process

The next step in web analytics software is tracking campaigns, which is an integral part of understanding the website’s traffic. Once brand managers have started collecting their website data, particularly KPIs and MCs, this should help brands understand how visitors are coming to the website.

Many web analytics software has a basic overview to help brand managers understand the metrics. The three standard metrics include direct traffic, referral traffic from the outside website, and traffic from search engines. Understanding all these sources is important because they comprise only a part of the process. It is important to track other sources like email marketing, social media, and offline marketing. By collecting all this data, brand managers can get a complete picture of website traffic. Brands can then shift their focus on methods and techniques to help them deliver better outcomes and results.

By analyzing the data, brand managers will discover that visitors are likely to do certain things, depending on where they found the link to their website. For example, if a customer visits a page to sign up for a newsletter, the form will be the KPI for that brand. Through this form, a customer will build their relationship with the brand by requesting a quote, a demo, etc. So, if a company wants to increase its subscriptions by a certain number, the following strategies can be used:

Add links to the subscription page to professional emails sent to customers.

Start an email campaign to improve subscription rates.

Use social media like LinkedIn and Twitter to promote the newsletter.

Feature the newsletter on the homepage of the brand.

Campaign tracking can help in the first three tactics mentioned above to help brands reach their goals. The last step in web analytics software is the evaluation of the process. Brands must evaluate their web analytics software process to learn from their failures and success. As web analysts, they must provide valuable insights about how brands can learn effective management of resources like time, money, and people. It can also implement out-of-the-box and innovative strategies to develop brand power and loyalty.

Overall, this task requires high expertise from digital marketers and campaigners. It means that brand managers must clearly understand the problem and be creative to address it effectively. Massive data will finally make sense for businesses once thoroughly comprehended into appropriate segments. Finally, in creating a report, one can undeniably add immense value and benefits for brands in the true sense.

Why Are Web Analytics And Digital Marketing Analytics Important?

Why is Web Analytics Important?

Web analytics zeros in on the effectiveness of the marketing campaign. Unlike businesses with a traditional marketing campaign, measuring your online efforts helps to ascertain the efficacy. In addition, web analytics flags any issues with services offered online in an attempt to improve them. Web analytics study your customer’s shopping behavior so that you can boost sales. If you can remember all the intimate details about your clientele, it builds trust with them and encourages loyalty. Therefore, having the “superpower” of reading people’s minds is excellent for business, which is what web analytics offer. Here are four benefits of utilizing web analytics. First, web analytics answers the following hard questions:

How many visitors or users do you have on your website?

At what time are your users likely to log on?

Where did your user come from before choosing your page?

What is the purpose of the visit to your site?

How long do visitors stay on your page?

What web analytics does is dissect the data and give you helpful information. Companies like

You can follow up on your bounce rate

The bounce rate refers to the frequency in which users log on to your website and perform no action, then leave. If you notice a high “skip-over” rate on your website, be alert! Logging on the site and doing nothing can indicate a poor user experience. At the same time, the non-interaction may be that the content is not what they seek.

You can dissect your marketing campaigns

Unique links for your marketing efforts are traceable. This traceability means you can get details on which campaigns successfully captured your target audience and which ones did not. In tracking your marketing efforts, you are more knowledgeable about which ones to invest more time into and which ones to remove.

You can improve your conversion optimization

The CRO (Conversion Rate Optimization) is only acquired when you use web analytics. For example, have you ever been on Instagram, and there is a post asking you to rate a photo or a scenario? This rating is part of the process of calculating the conversion rate. You divide the number of persons who graded the picture by the number of persons who use the site.

Why is Digital Marketing Analytics Important?

In the 1900s, the world experienced the first bout of e-commerce. As the years progressed, the world gradually adapted to this new way of doing business. Recently, Forbes magazine reported that global e-commerce sales might reach 4.2 trillion dollars by the end of this year. Digital marketing analytics is important because there are customers out there who demand a viable website. These consumers want a website that is trustworthy and capable of handling their online shopping experience. Digital marketing analytics make up the core of the business and promote the brand’s presence online. Once you do business online, you should expect that everything you do is traceable. The online experience is a series of interconnected networking. This interconnectedness allows you to get a visual of all your marketing tactics- the ones that work and those that don’t. You can assess your strategies using digital marketing analytics. The tools allow you to determine if you are reaching your target audience and, if not, how you can make changes to capture them. In addition, you have the blueprint for determining how many of your customers become paying customers versus how many you lose along the way. Your digital marketing analytics give you the option to organize your data to meet your reporting needs specifically. For example, you can pull data from sites such as Facebook, Instagram, and Twitter so that you can convert that data into usable information. Again, the aim is to understand your customer to improve their experience with your business.

Have you ever walked into a store, and your greeting is personalized? The clerk remembers your name and your last purchase! This customized experience is what you should always aim to create for your clients and customers. Giving your customers a level of intimacy when they do business with you is the aim of analytics – both web and digital marketing. Web analytics helps you to collect, process, and analyze data on your website. Digital marketing analytics are any online tools that collect and interpret the data you get from online marketing activity. In the definition earlier, you notice that one- web analytics- focuses on collecting, processing, and analyzing data on your website. The other- digital marketing analytics- are the tools used to carry out the former. Thus, both web and digital marketing analyses work together to achieve a common chúng tôi analytics zeros in on the effectiveness of the marketing campaign. Unlike businesses with a traditional marketing campaign, measuring your online efforts helps to ascertain the efficacy. In addition, web analytics flags any issues with services offered online in an attempt to improve them. Web analytics study your customer’s shopping behavior so that you can boost sales. If you can remember all the intimate details about your clientele, it builds trust with them and encourages loyalty. Therefore, having the “superpower” of reading people’s minds is excellent for business, which is what web analytics offer. Here are four benefits of utilizing web chúng tôi web analytics does is dissect the data and give you helpful information. Companies like Local Digital can make this interpretation on your behalf. In the end, you only need to determine which activity corresponds best with your goal of chúng tôi bounce rate refers to the frequency in which users log on to your website and perform no action, then leave. If you notice a high “skip-over” rate on your website, be alert! Logging on the site and doing nothing can indicate a poor user experience. At the same time, the non-interaction may be that the content is not what they seek.Unique links for your marketing efforts are traceable. This traceability means you can get details on which campaigns successfully captured your target audience and which ones did not. In tracking your marketing efforts, you are more knowledgeable about which ones to invest more time into and which ones to chúng tôi CRO (Conversion Rate Optimization) is only acquired when you use web analytics. For example, have you ever been on Instagram, and there is a post asking you to rate a photo or a scenario? This rating is part of the process of calculating the conversion rate. You divide the number of persons who graded the picture by the number of persons who use the chúng tôi the 1900s, the world experienced the first bout of e-commerce. As the years progressed, the world gradually adapted to this new way of doing business. Recently, Forbes magazine reported that global e-commerce sales might reach 4.2 trillion dollars by the end of this year. Digital marketing analytics is important because there are customers out there who demand a viable website. These consumers want a website that is trustworthy and capable of handling their online shopping experience. Digital marketing analytics make up the core of the business and promote the brand’s presence online. Once you do business online, you should expect that everything you do is traceable. The online experience is a series of interconnected networking. This interconnectedness allows you to get a visual of all your marketing tactics- the ones that work and those that don’t. You can assess your strategies using digital marketing analytics. The tools allow you to determine if you are reaching your target audience and, if not, how you can make changes to capture them. In addition, you have the blueprint for determining how many of your customers become paying customers versus how many you lose along the way. Your digital marketing analytics give you the option to organize your data to meet your reporting needs specifically. For example, you can pull data from sites such as Facebook, Instagram, and Twitter so that you can convert that data into usable information. Again, the aim is to understand your customer to improve their experience with your business. Customer relationship management is vital in today’s consumer market. Modern customers demand a one-on-one, unique experience when they do business. If you cannot provide this, they may exercise their right to find a better encounter with your competition.

Use Turnkey Linux To Deploy And Manage Web Apps With Ease

If you’ve installed network accessible software or web apps on a server, you know what a task it can be. That’s because these web apps require a lot of infrastructure software which might take you hours to put together. This is where Turnkey Linux shines.

Using Turnkey Linux appliances, you can deploy a new server in a jiffy. A Turnkey appliance is a self-contained system that packs in a fully functional web app that runs on top of Just enough Operating System (JeOS) components required to power that particular app. Currently all appliances are based on the latest stable Debian 7.2 release.

The Debian base is combined with Turnkey Linux’s secret sauce in a Core appliance that is included in all other appliances. It includes the project’s custom TKLBAM tool to backup and migrate the servers, the AJAX web shell, and the Webmin management interface.

Properly packaged

This Core appliance then forms the basis of all the other appliances offered by the project. One of Turnkey’s most useful appliance, at least for me, is the LAMP Stack. It offers the popular combination of Linux, Apache, MySQL and PHP/Python/Perl.

Instead of just bundling these components together, the Turnkey developers put in effort to make sure the components are well integrated to give you the perfect environment for development or deployment. So, for example, the appliance offers SSL support out of the box, and includes the XCache PHP accelerator, PHPMyAdmin for administering the MySQL database, as well as Webmin modules for configuring Apache2, PHP, MySQL and Postfix.

All Turnkey Linux appliances are available in several formats and you choose one depending on the hardware you want to deploy it on. Importantly though, once they’re up and running, all appliances present to you the same interface to deploy and manage your web app.

There’s an ISO image using which you can install the appliance on a physical machine. There are also images optimized for different types of virtual hardware, as well as images optimized for deployment on the OpenStack cloud platform.

Using the appliance

Once you have downloaded an appliance, the first step is to power it on. If you’re using the ISO image, this involves burning the image on to a disk and booting off of it. The Turnkey appliance will give you two options – to either install the appliance or try it in a Live mode. If you decide to install the appliance, the only decision you have to make during installation is how to partition the hard disk for installing the appliance.

If it’s a virtual image, you begin by importing it into a virtualization app like VirtualBox which will create a virtual machine with the pre-defined settings. Whether you have installed the appliance, or are trying it in Live mode, or running it within a virtual machine, the process of configuring the appliance is the same.

During this configuration process, you’ll be asked to setup passwords for the root user of the appliance as well as the password of the administrator of included components such as the MySQL database. You’ll be asked to configure Turnkey’s TKLBAM backup tool, which you can safely ignore and setup later.

That’s all there’s to it. Once the appliance is configured it will display a configuration console which lists the network address of the various tools and services it’s running.

Control from web browser

Now head over to another computer on the same network, fire up the browser and point it to the IP address of the server running the Turnkey appliance. This will display a control panel from which you can control and administer all aspects of the appliance.

All appliances contain the AJAX-based terminal emulator called Shell-In-A-Box using which you can use to log into the remote server from within the web browser itself.

There’s also the Webmin configuration tool which you can use to tweak various aspects of the remote server, such as setting up cron jobs and configuring various components such as the Apache web server.

There are also other configuration tools that vary from one appliance to another. If the appliance includes an app that uses MySQL, such as the LAMP Stack, the WordPress appliance, the Elgg appliance, etc, then the appliance will also include the PHPMyAdmin tool for administering the database.

Conclusion

Turnkey Linux is an ideal solution for anyone who needs a LAMP setup. Not only does it significantly reduce the time required to deploy a web app, it is an ideal environment for web developers to develop and test their projects.

Besides infrastructure appliances such as the LAMP Stack, Turnkey also creates appliances for dozens of Open Source web apps including Etherpad Lite, Joomla 2.5, Drupal 7, Sahara Eden, etc.

Image credit: Lee Contracting

Mayank Sharma

Mayank Sharma has been writing on Linux for over a decade and is a regular contributor to Linux Format magazine.

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Web Application Testing: How To Test A Website?

What is Web Testing?

Web Testing, or website testing is checking your web application or website for potential bugs before its made live and is accessible to general public. Web Testing checks for functionality, usability, security, compatibility, performance of the web application or website.

Before we pen down more details on the type of web testing, let’s quickly define Web Testing.

During this stage issues such as that of web application security, the functioning of the site, its access to handicapped as well as regular users and its ability to handle traffic is checked.

How to Test Web Application or Website

In Software Engineering, the following testing types/technique may be performed depending on your web testing requirements.

1. Functionality Testing of a Website

Functionality Testing of a Website is a process that includes several testing parameters like user interface, APIs, database testing, security testing, client and server testing and basic website functionalities. Functional testing is very convenient and it allows users to perform both manual and automated testing. It is performed to test the functionalities of each feature on the website.

Web based Testing Activities includes:

Outgoing links

Internal links

Anchor Links

MailTo Links

Test Forms are working as expected. This will include-

Scripting checks on the form are working as expected. For example- if a user does not fill a mandatory field in a form an error message is shown.

Check default values are being populated

Once submitted, the data in the forms is submitted to a live database or is linked to a working email address

Forms are optimally formatted for better readability

Test Cookies are working as expected. Cookies are small files used by websites to primarily remember active user sessions so you do not need to log in every time you visit a website. Cookie Testing will include

Testing cookies (sessions) are deleted either when cache is cleared or when they reach their expiry.

Delete cookies (sessions) and test that login credentials are asked for when you next visit the site.

Test HTML and CSS to ensure that search engines can crawl your site easily. This will include

Checking for Syntax Errors

Readable Color Schemas

Standard Compliance. Ensure standards such W3C, OASIS, IETF, ISO, ECMA, or WS-I are followed.

Test business workflow– This will include

Testing your end – to – end workflow/ business scenarios which takes the user through a series of webpages to complete.

Test negative scenarios as well, such that when a user executes an unexpected step, appropriate error message or help is shown in your web application.

Tools that can be used: QTP , IBM Rational , Selenium

2. Usability testing:

Usability Testing has now become a vital part of any web based project. It can be carried out by testers like you or a small focus group similar to the target audience of the web application.

Test the site Navigation:

Menus, buttons or Links to different pages on your site should be easily visible and consistent on all webpages

Test the Content:

Content should be legible with no spelling or grammatical errors.

Images if present should contain an “alt” text

Tools that can be used: Chalkmark, Contentsquare, and Clixpy

3.Interface Testing:

Three areas to be tested here are – Application, Web and Database Server

Application: Test requests are sent correctly to the Database and output at the client side is displayed correctly. Errors if any must be caught by the application and must be only shown to the administrator and not the end user.

Web Server: Test Web server is handling all application requests without any service denial.

Database Server: Make sure queries sent to the database give expected results.

Test system response when connection between the three layers (Application, Web and Database) cannot be established and appropriate message is shown to the end user.

Tools that can be used: Ranorex

4. Database Testing:

Database is one critical component of your web application and stress must be laid to test it thoroughly. Testing activities will include-

Test if any errors are shown while executing queries

Data Integrity is maintained while creating, updating or deleting data in database.

Check response time of queries and fine tune them if necessary.

Test data retrieved from your database is shown accurately in your web application

Tools that can be used: QTP, Selenium

5. Compatibility testing.

Compatibility tests ensures that your web application displays correctly across different devices. This would include-

Browser Compatibility Test: Same website in different browsers will display differently. You need to test if your web application is being displayed correctly across browsers, JavaScript, AJAX and authentication is working fine. You may also check for Mobile Browser Compatibility.

The rendering of web elements like buttons, text fields etc. changes with change in Operating System. Make sure your website works fine for various combination of Operating systems such as Windows, Linux, Mac and Browsers such as Firefox, Internet Explorer, Safari etc.

Tools that can be used: Dynatrace

6. Performance Testing:

Website application response times at different connection speeds

Test if a crash occurs due to peak load, how does the site recover from such an event

Make sure optimization techniques like gzip compression, browser and server side cache enabled to reduce load times

Tools that can be used: Loadrunner, JMeter

7. Security testing:

Security Testing is vital for e-commerce website that store sensitive customer information like credit cards. Testing Activities will include-

Test unauthorized access to secure pages should not be permitted

Restricted files should not be downloadable without appropriate access

Check sessions are automatically killed after prolonged user inactivity

On use of SSL certificates, website should re-direct to encrypted SSL pages.

Intruder is a powerful vulnerability scanner that will help you uncover the many weaknesses lurking in your web applications and underlying infrastructure. Offering industry-leading security checks, continuous monitoring and an easy-to-use platform, Intruder keeps businesses of all sizes safe from hackers.

Features

Best-in-class threat coverage with over 10,000 security checks

Checks for configuration weaknesses, missing patches, application weaknesses (such as SQL injection & cross-site scripting) and more

Automatic analysis and prioritisation of scan results

Intuitive interface, quick to set-up and run your first scans

Proactive security monitoring for the latest vulnerabilities

AWS, Azure, and Google Cloud connectors

API integration with your CI/CD pipeline

8. Crowd Testing:

You will select a large number of people (crowd) to execute tests which otherwise would have been executed a select group of people in the company. Crowdsourced testing is an interesting and upcoming concept and helps unravel many a unnoticed defects.

Tools that can be used: Crowd Testing Platform

This concludes the tutorial. It includes almost all testing types applicable to your web application.

As a Web-tester its important to note that web testing is quite an arduous process and you are bound to come across many obstacles. One of the major problems you will face is of course deadline pressure. Everything is always needed yesterday! The number of times the code will need changing is also taxing. Make sure you plan your work and know clearly what is expected of you. Its best define all the tasks involved in your web testing and then create a work chart for accurate estimates and planning.

Introducing Web Video Into Your Digital Mix

Using web video has become one of the fastest growing digital tools available to marketers – up 37% year-on-year in the UK.

But the idea behind this post is to look at other options for using video too. In particular, it has proved to be very effective in raising conversion rates for all types of company. For example, see how eretailers are using video for merchandising.

So, In this post, I present a guide of steps towards developing a strategy to using video for marketing.

Step 1. Evaluate your market opportunity

Video now makes up a quarter of all web traffic and is expected to boom to 90% in the next 3 years (Cisco 2009).

So what is the reason for this increase in the use of online video? Firstly, is the availability and increasing speeds of broadband. Secondly, the rapid explosion of user-generated content sites such as YouTube has been incredible. Based on these types of sites alone it is no wonder that online video has become such a huge priority in many marketing budgets. There has also been a noted increase in the use of streamed video from existing TV providers which allows viewers to catch up with their favourite TV shows online. Due to the increase in the above mentioned sites, the number of consumers watching videos online has rapidly increased in a very short space of time.

Step 2. Determine the video needs of your online audience

The behaviour of individuals surfing the internet is changing, where previously people may have been interested in watching funny videos, they are now surfing to learn how to do things, searching for video reviews of new products and more.

The online audience today love watching videos and they are receptive to video content on websites, landing pages, search results pages and there is a trust between users when videos are shared on social media sites. Videos can communicate key pieces of information about products/services in short space of time leaving key messages in memorable way in consumers minds which makes this a very powerful tool for Marketers.

Step 3. Define how video supports your goals and your online value proposition

Don’t just create some videos and tick the tickbox “online video – done”. Think through all the different ways video can support and add value to your brand online throughout the customer lifecycle and through different parts of your site.

Here are some examples from one site where video is integrated throughout the site and throughout the lifecycle:

Creating awareness of need – this home page video explains a category a visitor may be unfamiliar with

Lead generation – video integrated with an e-book – on a landing page

Product categories and product description – mainly static imagery – could integrate video from community better

Building community – video used to encourage participation in community

But remember that only some of you website viewers may respond better to an audio visual experience than standard text and images/graphics.

So you need to provide a balance – summaries or transcripts of videos can help here.

Step 4. Create video

There are lots of new and creative models emerging, for example there is un-boxing videos which are generating a huge number of views, where users film themselves taking their latest gadget out of the box and setting it up “€“ this is excellent as within a couple of minutes you can see if the product is worth buying, how to set something up, get it working and access key features “€“ better than reading a user manual if you have already got bought the product.

A new video model “€“ If You Can Type, You Can Make Movies…

Another type of site I have come across is text-to-movie, the only skill you need is to type text. You have complete control access to sound, characters, scenes, movements “€“ check out this video below:

I created this mockup in 15 minutes! Try it out, have fun!

Optimising your video for Search

As you already know search engines like Google, Yahoo and Bing have videos appearing in their search results as they want to provide their viewers with quality relevant content. For marketers this is another opportunity to help achieve a higher rank on the search engines for natural (organic) results.

If exceptionally entertaining, useful or even offensive your videos should also generate backlinks to help with SEO, although simple embeds will not generally help.

To generate the best traffic you should focus in on build your rankings with keyword targeted videos. To spread your videos on the internet, you can upload your video to a video sharing website like YouTube which you only have to do once. The brilliant part of this is that you only do this once and you then have a link for which you can embed your video easily onto multiple websites – your blog, landing pages, your social media sites (like Facebook) generating a lots of traffic.

All the standard optimisation techniques apply, make sure you fill out the title, description and tags for your video with your keywords present as well making sure you add your name in the tags for branding yourself to build your exposure.

Step 5. Setup tracking

If you’re using You Tube, this now has great a great Insights built into it. If you have a brand channel you can access information on it’s performance through YouTube-Google Analytics integration. If you’re hosting your own videos then you can integrate Google Analytics Event tracking to record number of plays and impact on conversion and sales.

Step 6. Syndicate and share

You Tube is far from the only video site to consider – Google Videos, Metacafe, Video Jug and the rising number of videos sites also need to be considered.

Many recommend the Tube Mogul One Load syndication and tracking system to help here.

Summary

The fact is that online video drives sales. It does this in two ways; firstly by driving traffic directly back to your site through links and secondly, by increasing awareness of your product and improving the likelihood of consumers searching for it via search engines.

The bottom line is that video engages the end user in a much more effective way helping to drive traffic back to you and your products at a much lower cost. Online video is here and it”€™s only going to get bigger. Stop your customers from hibernating or shutting down on your site….video really sells…where do you stand?

How To Change Your Name And Username On Instagram (Android, Ios, & Web)

While the process of changing your name is unnecessarily restrictive on Facebook, it is relatively simple on Instagram. Even though Instagram is directly owned and operated by Mark Zuckerberg’s social media behemoth, it still lets you change both your display name and username much more freely. So without wasting any time, let me show you how to change your Instagram name and username on iPhone, Android, and the web.

Change Your Name and Username on Instagram (2023)

As mentioned already, Instagram doesn’t have the same restrictions on name change as imposed by its parent, Facebook. There are, however, a few caveats that we will be discussing in this article before taking a look at the step-by-step guide. We will also be talking about the difference between your display name and username and things you should know before changing them in each case. That said, let’s check out how you can change your Instagram name and username in a few easy steps.

Difference Between Name and Username on Instagram

Before you set off on your mission to change your name on Instagram, it is worth noting that there’s a difference between your display name and username on the platform. The display name is your own name or an alias, and you can change it up to twice in 14 days. It can be exactly the same as anyone else’s display name because many people can share the exact same name.

On the other hand, your username comes with the “@” tag and is unique to your account. Often referred to as your Insta handle, it goes at the end of your Instagram URL and has more restrictions on what’s acceptable and what’s not. According to the company, your Instagram username must fulfill the following criteria:

Must be unique (no two Instagram users can have the same username)

Must have less than 30 characters

Should contain only letters, numbers, periods, and underscores (no spaces or other symbols)

Should not have any profanity or restricted language

Things to Know Before Updating Instagram Profile Info

Instagram will preserve your old username for 14 days, so in case you decide to revert back to your old handle, you can do so within this period. After that, it will be available to the public, which means you might not be able to get it back if someone else has already claimed it. In either case, the rest of the account information will remain unchanged. That includes the number of followers, liked posts, followed accounts, etc.

Anyway, now that we have got that out the way, you can learn how to change your Instagram name and username on Android, iOS, and the website in the next section.

Change Instagram Name and Username on Android

Here’s how you go about changing your name and username on Instagram for Android:

Open the Instagram app and tap on your profile image at the bottom-right corner. Then, tap on ‘Edit Profile‘.

Next, select either ‘Name‘ or ‘Username‘ depending on what you want to change. Finally, type in the new name/username and hit the blue check (tick) mark at the top-right to save your changes.

Note: If your preferred new username is already in use by someone else or doesn’t meet the standards set by Instagram, you will see a red exclamation mark and a message saying ‘Username not available’. You can keep trying other options till you don’t see that message anymore.

Change Instagram Name and Username on iPhone

You can also change your Instagram name and username using the iPhone mobile app. Here’s how:

Open the Instagram app and tap on your profile image at the bottom-right corner. Then, tap on ‘Edit Profile‘ under your name.

Now type a new name or username depending on what you want to change. Finally, hit ‘Done‘ to confirm.

Like on Android, your new display name or username will be immediately reflected on Instagram across all platforms except for the instances mentioned earlier.

Change Name and Username on the Instagram Website

The process of changing your name or username on the Instagram website is similar to how you go about it on mobile apps. Here are the step-by-step instructions:

Now change your profile name or username as you please. Finally, hit ‘Submit‘ at the bottom to save your changes.

Easily Update Your Instagram Name and Username

Now that you know how to change your name or username on Instagram, go check out our guide on how you can change your name on Facebook. You can also change your name on Zoom, so check that out if you are looking to refresh your identity across various apps and services. Moreover, as an Instagram user, check out some of our other tutorials for the app, including how to hide message requests on Instagram and how to turn off contacts syncing in Instagram. On the other hand, if you are concerned about your privacy and want to get rid of the app altogether, check out the best Instagram alternatives on Android and iOS.

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