Trending December 2023 # Top 5 Ways To Increase Supply Chain Performance # Suggested January 2024 # Top 19 Popular

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On the flip side, an ineffective supply chain can be a huge drain on your resources, so it’s important to strategically plan so your supply chain is as lean and cost-effective as possible.

Here are some management tips to help you maximize performance from your suppliers, logistics providers  and in-house team.

The supply chain process starts with your providers, so the first step to improving your supply chain needs to be to assess your provider relationships.


A provider –company proprietor without great communication is doomed to fail. Can they answer your mails in a suitable quantity of time? Are you currently able to comprehend each other easily? Or do you squander precious time re-explaining exactly the exact same thing repeatedly?

Excellent providers are responsive. The very last thing you need is to wind up taking a loss on unsellable products simply because your vendor didn’t react immediately to a critical design change


Providers absolutely have to be reliable. If your provider regularly shorts you in your buy requests, ships orders overdue, or in any way fails to follow through on their promises, it is likely to negatively impact your supply chain.

If that’s the circumstance, a fast way to enhance your supply chain is to cut ties with providers who have shown themselves to be obligations. Try checking out provider listings on websites such as Alibaba to discover an alternate manufacturer that could satisfy your requirements.


If you would like to make the most of your supply chain, you need to think about how quickly your providers can complete your orders. If a provider takes weeks to finish production in your purchase, you need to reorder things earlier to prevent stock outs–that brings extra risk if your requirement planning winds up becoming off.

To optimize supply chain efficiency, think about how fast that your providers can send your orders as soon as they’re finished.

If you are operating a lean supply chain in which you are ordering only tiny quantities at one time, it might not be efficient to run a worldwide supply chain using a provider halfway around the world.

Also read: Top 10 IoT Mobile App Development Trends to Expect in 2023

Successful distribution chains are lean, cost-efficient, and reliable. Therefore, in the event that you would like to make certain your supply chain prices remain low while your procedure stays dependable, reevaluate your supply chain plan and aims to be certain you’re using the very best possible strategy for your company.

Here are some questions to consider:

Is my supply chain strategy appropriate for my business type?

Ensure your strategy suits your business model. For instance, online-just businesses might need to consider an outsourcing strategy for their supply chain. In the interim, B2B organizations may see supply chain enhancements by changing to a discount model.

Am I utilizing the outsider logistics (3PL) suppliers accessible to me?

Assess your alternatives and ensure you’re not missing out on any arrangements. In the event that your provider likes to utilize a particular 3PL supplier yet that supplier is more costly, work with your provider to check whether they’d transport their products utilizing an alternate logistics supplier.

Is my supply chain strategy resilient?

In the event that 2023’s COVID-19 pandemic demonstrated anything, it’s the way crushing supply chain disruption can be to a developing business.

Also read: 10 Types of Developer Jobs: IT Jobs

If you are not yet using historical demand information to predict customer demand for your products, applying requirement preparation can enhance your supply chain efficiency.

By way of instance, if you are aware your red, white, and blue sunglasses market finest in June, July, and November, operate with your supply chain partners to make sure you will have sufficient supply to satisfy demand.

Excellent supply chain management also entails planning round your providers and other aspects, like place. As an example, if you are working with a Chinese seller, you might have to organize your buy order time to adapt to your two-week holiday year around Chinese New Year.

Also read: 30+ Loan Apps Like MoneyLion and Dave: Boost Your Financial Emergency (#3 Is Popular 🔥 )

A information silo is a scenario where only 1 user or group has access to data that is required across multiple groups or users. And information silos are bad news for any company seeking to run a lean supply chain.

If your need planner, procurement representative, and supply chain manager do not have access to the very same data, it may result in expensive slip-ups (such as double ordering).

Employing a supply chain control system (as well as an stock management system ) provides increased supply chain visibility across your entire company. If you truly wish to, you may also open it up into your whole supply chain, such as 3PL providers.

This increased visibility helps minimize errors and easy out a great deal of kinks on your distribution chain operation–that ultimately means greater cost savings to your organization.

Simply because something works nicely now does not mean it is likely to work well everywhere. Smart distribution chain professionals understand that this and keep tabs on crucial elements of the supply chain to spot weak points.

Inventory management solutions which have both logistics and supplier management systems are a fantastic method to rapidly identify problem areas on your distribution chain efficiency.

At least one time per quarter, have a look at your latest supply chain functionality. Attempt to spot any emerging patterns.

Has your company been undergoing an uptick in late dispatch, unfulfilled orders, goods, or inconsistent quality? If that’s the case, attempt to recognize the origin of these issues on your own system –if it is a provider, a 3PL provider or improper warehouse managing.

Also read: Top 7 Best ECommerce Tools for Online Business

If you’re currently unsatisfied with your supply chain performance, there is hope. Focusing on finding reliable suppliers and logistics providers, building supply chain sustainability, and facilitating the flow of information across your business can go a long way toward cutting costs and improving customer satisfaction. Just remember: it’s a process, and continuous improvement is the ultimate goal.

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5 Top Ways To Re

Recover your iPhone with 5 methods

Through this article, we’ll teach how to undisable an iPhone. The process of how to undisable your iPhone can be done in five top ways. Among them, we’ll provide the steps through powerful software such as Passfab. The application can help you to bypass the lock screen and recover access to your iPhone.

Without further ado, let’s go through the processes that will teach you to unlock your iPhone. These steps can work even if you’re running iOS 16 or any of its incremental updates.

1 – PassFab – How to unlock your iPhone screen lock

Your iPhone or iPad will show a “disabled” message after a couple of wrong password attempts. If you’ve lost your password or turned your device into a “disabled brick” you can use PassFab to recover access to your device.

Step 1: Download and Install PassFab, then launch the newly installed app on your computer.

This certainly is the simplest way to undisable your iPhone. PassFab is a simple-to-use, intuitive application. It does the job without much hassle. However, we’ll teach you other ways to undisable your iPhone or iPad.

2 – Fix your Disabled iPhone or iPad with iCloud

The process of undisabling your iPhone can also be done through iCloud. It’s among the recommended steps, but it’s not the most convenient in my opinion. It’s a valid alternative over iTunes anyway. However, It will require you to remember your Apple ID and the login password. You’ll need to visit chúng tôi to unlock your device remotely. Worth noting that the “Find My” option needs to be on.

You’ll need to go to options and select the “Find My iPhone” option.

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Worth noting that all your data and settings will be gone. So it’s good to have a backup laying around.

One of the downsides of this process is how easy it will erase your data. Anyway, let’s move on to the next possible way to unlock your iPhone.

3 – Use Finder

If you have a Mac that has not been updated to Monterey or an earlier macOS all the way back to Catalina, you can use the Finder to unlock your disabled iPhone.

Connect your disabled iPhone or iPad with a USB or USB-C cable or even through Wi-Fi. Your computer may initiate Trust This Computer and ask for a passcode, so it’s necessary to know the Passcode in this case.

Choose the device from the menu

4 – Using iTunes to Undisable an iPhone

Another valid way in the race to undisable your iPhone is to use iTunes. The solution can, in the same way as the above steps, help you to unlock your iPhone or iPad device. So without further ado, let’s see how to use iTunes in your own favor.

Plug your iPhone into your Computer.

iTunes may automatically open, if not launch it manually.

If you get an error asking you to turn off Find My iPhone, you’ll need to go to the iCloud method or Recovery Mode instead.

Follow the On-Screen instructions. Again, this process will completely erase your device. So you’ll need to have a backup.

Once your iPhone is restored, it will start as an all-new device. So you’ll need to re-sync it.

5 – Use Recovery Mode to undisable your iPhone

If your computer is not recognizing the device or says it’s in recovery mode, you can use the Recovery Mode to undisable your iPhone.

Connect your iPhone to the Computer.

If you have an old macOS release, launch iTunes. If you have a later version use Finder.

For iPhone 6s or earlier, iPad with a Home Button, or iPod Touch 6th Gen and earlier, Hold down the Top or Side and Home Buttons Simultaneously. When you see the Apple Logo, do not let go of the buttons. Keep holding both until your device enters Recovery Mode.

For iPhone 7 series and iPod Touch 7th gen: Hold down your Top and Volume Down buttons at the same time. Keep holding them until the device enters Recovery Mode.

iPhone 8 series, X, 11, 12, and 13 models: Quickly press and release the Volume Up button, Followed by the Volume Down button. Next press and hold the side button until your device enters recovery mode.

A box will show up asking you to restore or update or device. Select Restore.

It will take some time to download and reinstall the restored software.

Once your device has been restored, it will start up like a new device. So it’s time to restore a backup.


As we’ve said, the above top 5 methods are all functional to recover your disabled iPhone. However, there are certain limitations. It’s always recommended to keep a device if you don’t like to keep your passwords or accidentally make it a disabled iPhone.

Taking all the methods above, we have to agree that PassFab sits as one of the most convenient methods. It’s a simple installation that can save you from a headache. Worth noting, that you won’t need a Mac device to run it.  The app is useful even when you have a broken screen.

The methods are compatible with iOS 16, 16.1, 16.2, 16.3, and the subsequent updates. Worth noting, that it may also work on older versions, but you’ll need to check out.

Selecting The Right Supply Chain Transparency Tools In 2023

This article explores supply chain transparency tools and guides business leaders to find the right option for their supply chains.

Figure 1. Top priorities of business executives in the U.S.

Source: Statista

What is supply chain transparency?

Supply chain transparency refers to the process of providing clear, accessible, and reliable information about every stage in a supply chain. This includes details about the source of raw materials, manufacturing processes, labor conditions, environmental impact, and the journey of products from suppliers to end-users.

Supply chain transparency vs. supply chain visibility

While supply chain visibility and transparency are commonly interchanged, they subtly differ. Supply chain visibility is about tracking products, components, or materials throughout the supply chain, providing real-time operational insights for efficiency and problem-solving.

On the other hand, supply chain transparency extends beyond this by openly sharing such information with external stakeholders, including details about sourcing, production, labor, and environmental practices. 

How can sophisticated software help achieve supply chain transparency?

In the face of growing complexity and emerging challenges, businesses are leveraging digital solutions such as AI and big data to improve supply chain transparency. These digital solutions provide businesses with real-time insights, improve accountability, streamline operations, and enhance decision-making.

Imagine a fashion retailer trying to ensure the ethical sourcing of materials. Supply chain transparency tools can identify potential violations in the supply chain, such as suppliers known for poor labor conditions or unsustainable practices. This allows the retailer to take corrective action, reassuring consumers about the integrity of its products and preserving its brand reputation.

The top 5 factors to consider when choosing the right supply chain transparency software 1. Level of Customization

Every business has unique supply chain operations, which a one-size-fits-all tool may not adequately address. A beverage company, for example, might need a tool that allows customization according to its specific bottling and distribution processes.

Having a low or no-code solution can provide the level of customization modern supply networks require.

Check out this guide to find the right no-code solution for your supply chain.

2. Integration capabilities

A supply chain transparency tool should seamlessly integrate with existing supply chain management platforms. This ensures a streamlined data flow, better communication, and enhanced collaboration among different players in the supply chain. 

For instance, a global electronics manufacturer might need a tool that integrates with its existing ERP system to provide real-time visibility into its global supply chain.

3. Number of employees

It is also important that the vendor offers adequate customer support for its solution. Research1 indicates that small to medium-sized businesses, also known as SMBs, may provide a more individualized and tailored service due to their emphasis on prioritizing customer care.

A minimum company size (ideally 25+ employees) can be considered adequate. It is also important to test their customer service capabilities before making any commitments.

4. Type of solution offered

Different businesses have different supply chain needs, making it essential to consider the type of solution a software offers. While some software might focus on inventory management, others might excel in tracking and monitoring suppliers. A pharmaceutical company, for example, might prefer a tool that prioritizes real-time tracking of raw materials to ensure quality control and regulatory compliance.

5. Security and compliance

A robust supply chain transparency tool should offer strong data security and help businesses comply with relevant laws and regulations. For instance, a company dealing with sensitive data might prioritize software that offers end-to-end encryption to safeguard against potential breaches.

Comparing the top vendors on the market

The solutions offered by the vendors compared in this section are low or no-code solutions integrated into other supply chain solutions to help improve transparency.

Selection criteria

We selected the following criteria for the comparison because the data related to them was publicly available and verifiable:

Level of customization

Integrations to SCM platforms

Number of employees

The other 2 criteria (types of solution offered and security compliance) need to be evaluated based on specific business cases.

Table 1. Supply chain transparency software vendor comparison

VendorsCustomizationIntegrations to SCM platforms*, **Link to supply chain offering# of employees on Linkedin as of April 2023 – CoupaTRUE53 – OracleTRUE2,271 – Siemens TeamcenterTRUE1,284 – PostgreSQLTRUE1,960 – PostgreSQLTRUE5,803 – SAPTRUE38

Notes (Table 1):

Based on vendor claims: *

Not comprehensive: **

The vendors compared in this table were selected based on the relevance of their offerings and having 25+ employees.

You can also check our data-driven list of no-code supply chain software vendors to find the right fit for your business.

Conclusion Further reading

If you need help finding a vendor or have any questions, feel free to contact us:

Shehmir Javaid

Shehmir Javaid is an industry analyst at AIMultiple. He has a background in logistics and supply chain management research and loves learning about innovative technology and sustainability. He completed his MSc in logistics and operations management from Cardiff University UK and Bachelor’s in international business administration From Cardiff Metropolitan University UK.





What Does A Supply Chain Manager Do? Everything You Need To Know

blog / Strategy and Innovation What Does a Supply Chain Manager Do? Everything You Need to Know

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Globalization is amongst the leading attributes of modern industry. Pulling the world into a tightly knit ecosystem, it expands opportunities for businesses in terms of their supplier and customer base. So much so that managing an organization’s supply chain has become a vertical of its own, running hand in hand with its core operations. It is no surprise then that supply chain management is an emerging career option. A supply chain manager’s role is quite diverse, in that they must constantly deal with new challenges. Let us understand the nuances of the job and get into the granular details to answer the ‘what does a supply chain manager do’ question.

Supply chains and supply chain management are integral to all industries. Supply chain management concerns itself with obtaining the resources to produce goods/services and supplying them to the customer at the best possible terms. Knowing what supply chain managers do is critical to how well an organization responds to its customers’ requests, and directly affects its bottom line.

What is a Supply Chain Manager?

A supply chain manager presides over the flow of value and associated information across a network of customers, suppliers, and other stakeholders. Here, value refers to core competencies of the business in question—whether a product or a service.

Supply chain managers typically coordinate with various stakeholders, such as clients and suppliers, and internal departments, such as finance, legal, production, etc.

What Skills Do You Need to be a Supply Chain Manager?

Knowledge of best practices, industry standards, and market trends

Expertise in technologies such as software as a service (SAAS), Artificial Intelligence (AI), Internet of things (IoT)

Use of data analytics and enterprise resource planning (ERP) software

Project and risk management

Inventory management

At the same time, this job also emphasizes the need to have soft skills, primarily revolving around relationship building:     

Critical thinking and conflict resolution

Collaboration and relationship-building skills

Negotiation skills

Planning for overall profitability 

Common Supply Chain Manager Roles and Responsibilities

Supply chain managers work directly and indirectly with other departments in their organization. So, what does a supply chain manager do?

Some of their responsibilities include, but are not restricted to, the following:    

Working with the procurement team for sourcing

Negotiating with suppliers and customers for best prices, payment terms, and delivery timelines

Planning, production, and inventory control

Warehousing process optimization

Logistics, cost, and schedule control

Software-based supervision of activities across the value chain     

Automating repetitive aspects of supply chain functions

Identifying and implementing sustainable and less resource-intensive supply chain solutions 

Vendor management and new vendor development 

Risk management

Keeping abreast of current trends in volatile variables of the supply chain, such as raw material costs, logistics rates, etc 

Adopting and complying with industry standards and best practices

Looking out for ways to reduce supply chain costs while improving service quality 

Typical Job Description of a Supply Chain Manager

While this provides an overall picture of the role, what does a supply chain manager do on a day-to-day basis? The daily routine requires them to either maintain overall visibility or concern themselves with one department in the supply chain. Their job spans several divisions, including planning, procurement, production, logistics, returns, and software support.

Some of the responsibilities of the supply chain manager include: 

1. Vendor Management

New vendor development

Negotiation of best prices and commercial terms

2. Planning, Production, and Warehousing

Demand forecasting

Inventory management

Warehouse storage optimization

Spend analysis

3. Logistics

End-to-end tracking of goods/service delivery

Rate negotiations with transporters

Shipment consolidation

4. Process Improvement and Documentation

Maintaining records as per legal requirements

Incorporating technology enablers such as enterprise resource planning, radio-frequency identification, etc 

Average Salary for a Supply Chain Manager

Geographically, compensation for the role of supply chain managers has shown consistent growth. According to a survey conducted by the ASCM, average salaries range from $56,000 to $185,000 annually, with as much as 35% participants reporting an 8% growth. 

The U.S. Bureau of Labour Statistics pegs average salaries for supply chain managers at $77,030. Public enterprises pay marginally better than private while the gender-based pay gap appears to have reduced over the years.

In comparison, Canada saw an average salary of CAD 89,460 annually, with over 72% of ASCM survey participants reporting an 8.7% growth. Europe is observed to pay an average of €64,868 with a 10% growth.

Is Supply Chain Management a Good Career?

Supply chain management is a truly cross-functional role, with managers required at the intersections of various departments. Needless to say, it is a balancing act and hence, challenging at that. According to the U.S. Bureau of Labour Statistics, the outlook for supply chain management roles is largely positive. With a projected average growth rate of 28% from 2023 to 2031, supply chain roles seem to grow faster than other occupations. 

At Emeritus, we are committed to helping you upgrade your skill set for a better future. You can explore our courses in strategy and innovation, which will help you in establishing a career in supply chain management. 

By Prashant Lunawat

Write to us at [email protected]

Nvidia Addresses Supply Chain Issues With Ai Autonomous Robot And Vehicle Solutions

While CES is an event that mostly focuses on the consumer market, over time there have been an increasing number of artificial intelligence (AI) and robotics announcements during the event.

One of the most interesting this year is NVIDIA’s Autonomous Mobile Robot (AMR) platform, which could significantly address problems companies are having with logistics, particularly when it comes to product movement in factories and warehouses.

Let’s explore how AI may be on the critical path to addressing the massive logistics and related product-shortage issues we are experiencing today. 

See more: The Artificial Intelligence (AI) Market

The logistics problem

In the early months of the pandemic, factories were shutting down and were unable to get parts. This problem moved to distribution, exacerbated initially by the shortage of long-haul truck drivers, which was in turn exacerbated by the weather, shortages in dock workers, and then shortages in both warehouse space and warehouse workers. 

As the pandemic continued, it created spot issues in all three environments resulting from employees testing positive and having to remove themselves from factories, warehouses, and other areas where they otherwise would be in proximity to uninfected workers. 

AI-enhanced robotics, which are also used in autonomous heavy industrial vehicles, like semis, forklifts, and farm equipment, are not negatively impacted by either worker shortages or pandemic effects. Thus, they are an ideal solution where labor availability is at risk. 

NVIDIA’s AMR and autonomous vehicle solution

NVIDIA’s AMR and autonomous vehicle solutions are unique in that they are tied into the company’s metaverse tool set called Omniverse, which provides for extensive virtual simulation and testing.

Using a number of GPU-accelerated AI technologies and SDKs, which include DeepMap, REopt, and Metropolis under NVIDIA’s Fleet Command, you end up with a comprehensive robotic response to the labor shortage component of this logistics problem.  

The NVIDIA Drive platform for autonomous cars and trucks then picks up with solutions to deal with long-haul driver shortages. This is a callable platform designed to operate 24/7, with no need for sleep, breaks, or sick days. Working with companies like PACCAR, NVIDIA continues to lead with one of the most comprehensive vehicle manufacturer-independent solutions for long-range transport.

When linking the technologies together, you could end up with a highly automated manufacturing and distribution solution that can stand up to events like the current pandemic and provide a robust solution to the current supply chain shortage issues.

NVIDIA’s autonomous technology goes beyond trucks to cars, where it was initially focused, farm equipment, personal aircraft, and ships. Eventually, I expect, it will go into space. 

See more: Why NVIDIA Has Become a Leader in the AI Market

Tech to Aid the Supply Chain 

While CES is typically about consumer technology, often, as was the case this year, enterprise and government announcements sneak in.

What stood out to me this year was NVIDIA’s AMR effort which, coupled with its autonomous vehicle capabilities, provides for the possibility of an end-to-end automation solution for the supply chain. From robots that create, move, and store the product to autonomous vehicles that transport the raw materials and finished goods between locations and eventually the end user, we are looking at a potential automation solution that could make supply chain shortages caused by illness a thing of the past. 

See more: Top Performing Artificial Intelligence (AI) Companies

18 Proven Ways To Increase Content Engagement On Your Blog

Creating a perfectly engaging blog can be a real challenge. You have to contend with billion bytes of information and the short attention spans of readers. Crafting something your audience will enjoy and want more of may seem like trying to be heard in the back row of a rock concert. But there are ways to stand out above the rest.

Use the proven guidelines below to increase content engagement on your blog and build a powerful reader base.

1. Know Who You Are Writing for and How You Can Help Them

Knowing your target audience is critical for engagement. Your blog has to serve a purpose to your readers. So provide information that can help them solve their problems.

The best way to get to know your audience is by creating a marketing persona. This tool allows you to see your readers’:


Who they are

Where they work

Their interests

Other demographic information.

Knowing these facts lets you write in response to their needs.

For example, TechCrunch posts on all things technology to attract the attention of those in the startup technology space.

Here’s how to create a great persona:

Learn from these examples beforehand.

Build several profiles of your average readers. Include what their needs are and how they access information (mobile or not).

2. Create a User Experience Readers Will Want to Come Back to

Your audience will only engage with your content because it is helpful to them. Part of that is because they had a good experience on your blog. In turn UX, or User Experience, is a huge factor in making actionable content.

According to UX consultant Jozef Toth, 88% of online consumers are less likely to return to a site after a bad experience. What makes for a bad experience?

Having to scroll incessantly

Showing content which has little relevance to the reader

But a great user experience means readers will stay on your blog longer and will keep coming back.

Try these tips for enhancing your page’s UX:

Make your blog more aesthetically pleasing (poor visuals can contribute to poor UX).

Make the purpose of your blog clear.

3. Create Content So People Will Want to Share It

Of course, great content is the heart and soul of your blog, but what defines quality content?

Your blog should offer unique insight into the issue it addresses or the problem it solves. Your goal should be to become the authority on your topic.

Here are some key characteristics your writing should have, as explained by Kissmetrics:

Write something unique.

Make your content actionable (i.e. compel them to do something about what they’ve read).

Offer the best answers to questions.

Be accurate in your information and statistics.

Tell a good story and leave readers asking questions.

Be concise.

Always update your content.

4. Craft Magnetic Headlines

It is not possible to understate the importance of headlines — they make or break your blog. Consider headlines that draw readers in to your content. With so much information available, competition for your audience’s attention is fierce. Mashable does a great job of creating great headlines.

Studies show two important headline factors:

80% of readers never make it past the headline to your content

Traffic can fluctuate as much as 500% based on the headlines you use

Make the most of your headlines with a few well-honed techniques. Techniques that allow you to create intrigue and draw in your readers. You also need to ensure your article delivers on what the headlines promise.

Marketing experts Neil Patel and Joseph Putnam have helped simplify the techniques. They have broken the techniques down into a few simple guidelines called the Four U’s:

Make your headline unique.

Make your headline ultra-specific.

Make your headline convey a sense of urgency.

Make your headline useful.

5. Craft Intriguing Introductions

Few people make it past the headline (only 20%). So every word of your introduction must compel your audience to read further. Your introduction should have a great hook which draws in readers. Consider this article from the BBC, for example:

Begin with a fascinating fact that isn’t well-known or often-used in your niche.

Tell the end of the story in a way that compels readers to ask why.

Use a short anecdote. Neidlinger’s example is fantastic — “I once wrote a newspaper story that killed a man.”

Ask a question worth knowing the answer to.

Write a cliffhanger, like one of Robert Bruce’s unusually short stories.

Gently confront.

6. Go Beyond Words

You know your content should inform readers by:

Answering their questions

Solving their problems

But, chances are that they’re most likely paying more attention to the visuals on your page.

This should be no surprise. Consider this:

90% of the information your brain processes is visual.

The fact that 40% of people will respond better to visuals than words.

So you see, the importance of visual media can’t be understated.

The Guardian is an example of a site that makes great use of visual media:

Visual content can take many different forms:

The aesthetic appeal and format of your blog.

An opening image that encapsulates the headline.

Pictures which support content headings.

Statistics supported with bar graphs and charts to help readers understand complicated information.

Videos that add knowledge or humor (and keep viewers on your page 100% longer).

7. Mention Experts and Influencers in Your Content

Gaining credibility with your readers is important. Especially if you are trying to become an expert in your niche. According to one Traackr study, only 3% of people produce 90% of the impact online. Enter influencer marketing.

Influencer marketing taps into the power of that 3%.


By using their prowess and status as experts and contributors. This lends credibility and legitimacy to your marketing efforts. In other words, it will make your content more valuable. It functions like the blurb or foreword from a bestselling author for a fledgling book.

Forbes does a great job of mentioning experts and leveraging influencers. This post is an example.

Mention their Twitter handle. They may retweet you.

Include them in a list of experts. Appeal to their egos.

Ask them to contribute. They may do a guest post.

Quote them. This adds credibility.

Get them to attend an AMA (Ask Me Anything).

Show them a beta of your content and have them share a testimonial.

8. Write About Newsworthy Topics and Emerging Trends

Staying on the cutting edge of emerging trends isn’t always easy. But it’s the best way to ensure your readers will keep coming back for more.

Sites like Upworthy and Gizmodo understand this and utilize this on their sites.

Knowing the best resources for newsworthy topics will be your key to staying on top. Here are a few great ones:

Buzzsumo: This site allows you to analyze what content performs best, for any topic.

Quora: Much like Yahoo Answers, Quora lets you see all trending questions out there in any category.

Google Trends: This Google tool lets you analyze all sorts of popular trends with data to back it up.

9. Publish Content as Often as Your Audience Can Consume It

Lifehacker, for example, publishes a few posts a day while Backlinko publishes a post once a month.

Here are a few tips as suggested by blogger George Stenitzer:

Make and keep appointments with your readers.

Find a good rhythm and sustain it.

Use all the analytics you can.

10. Offer a Lead Magnet or Content Upgrade for Free

It is difficult to get readers to share their email or contact information with you. To do so you need to entice them with an offer they can’t refuse. This offer is known as a lead magnet or free content upgrade.

If you’ve used the internet for longer than two days, then you’ve seen your fair share of lead magnets.

The lead magnet available on this this post on Easil is an example.

Build relationships with your audience

Growing your email list

The larger your email list becomes, the easier it will be for you to promote any new content that you publish.

The following are a few popular examples of lead magnets:

Use a lead capture tool.

Offer a free trial of your service or product.

Create a video series that will have readers coming back for more.

11. Ask

Sonia Simone from Copyblogger does something similar in this post.

Tailor your reader engagement approach to suit your style and personality. But, by no means be afraid of sounding desperate by doing so.

The following are a few ways to ask questions or ask for engagement:

Have you published a recipe or instructions on how to make something? If so, ask your readers to share pictures of their completed meal or project with you.

Have you have published a blog on a controversial matter? If so, ask your readers to weigh in on the subject.

12. Respond to Comments

Readers who see that the writer engages and responds are more likely to engage more. This helps build a loyal readership.


Because it lets your audience know that they are are being heard and valued.

Always maintain a professional and friendly voice.

13. Comment on Other Blogs in Your Industry

It is also important to interact with other blogs in your industry. This way you get to remain relevant and to build up your reputation with those audiences. The only way you or your site will start to get noticed is if you engage with others on the internet like I did on this post:

Commenting on other blogs may help promote those websites. But it will also help you to build meaningful relationships and to network. The writers of the content you engage with may even return the favor.

Comment on blogs that bring you the most value.

14. Build Your Online Presence

Promoting your name and brand is as important as promoting your content. The more weight your name carries, the more weight your content will have as well. Readers like to frequent content that is written by a name they recognize or know well.

Take this post for example. Sue Anne Dunlevi provides a list of bloggers using Twitter to engage their audience.

Every prominent writer has had to start with little or no audience. They built their audience by engaging their initial readers and other relevant communities.

Follow these tips to build your presence:

Join social media platforms relevant to your audience and become active on them.

Engage audiences similar to yours on social media.

Follow and interact with leaders in your industry.

15. Contribute to Other Blogs Which Have a Similar Engaged Audience

A great way to build and promote your website’s readership is by contributing to other blogs. Especially blogs with a similar engaged audience as yours. It can be difficult to build a reputation for yourself when you only write for yourself. You can get around this by guest writing content that is like your own.

You may have noticed that many websites feature a variety of writers. Many of them are featured as guest contributors. These websites stand to gain from talented guest writers. How?

By adding their expertise

Adding depth to their content

Building authority and their audience

Start your way to guest writing by following these tips:

Become an expert in your field.

Build credibility for yourself.

Look for blogs relevant to your expertise.

Search for sites that feature guest writers or bloggers and offer them your talents.

16. Promote Your Content

There is a lot of competition for content views on the internet. One of the best ways to compete with hordes of other content producers is to promote your content. There are various ways to do this, but the approach may vary based on the site and brand.

Great content without good content marketing is pointless. There are a plethora of resources that provide information on how to market your content.

Use the following ways to get started with promoting your content:

Follow industry leaders that are relevant to the content you publish.

Feature credible leaders in your content, and then share it with them.

Use the proven techniques we have covered in this post.

17. Back Up Your Content With Data

There is a lot of information floating around on the internet, and unless it is linked to credible sources or backed up by data, it isn’t worth a dime. Having credible content is essential to building a large following of readers.

Buzzsumo did this in a post where they looked at what content gained traction on Medium.

To build credibility, publish content that is supported by reputable sources or data. Your audience should have confidence in the veracity of your website’s content. They are then likely to share it with others or take the information to heart.

Follow these steps to start building content credibility:

Always cite your sources. Publish content with at least a few hyperlinks that support your claims.

Acknowledge and correct any mistakes or misinformation in your published content.

Don’t write misleading titles. Credible content sums up what a viewer will read in the title.

18. Include Something in Your Content That Others Haven’t

What will set you apart is having original content that readers can’t find elsewhere. This will need some thoughtful, research-intensive work on your part. But the payoff will make it worth your time.

According to Zach Bulygo, Google penalizes websites that offer duplicate content. They also reward high quality, original content.

So in your website’s best interest put in a little extra work to produce content that your audience will value. Content that will not only boost your site’s rankings, but attract more readers as well.

Here are some tips for writing original content:

Don’t outsource your content to be written. Do it yourself.

Don’t write about something that everyone else has unless you have a new angle.

Provide sources for all your content to build credibility and confidence.

The Onion is an example of a blog that always publishes completely original articles.

How About You?

Creating content that will turn your blog into a success is easier said than done. It takes a lot of time and hard work to produce quality content. But this is the main ingredient to a successful website.

There is no one recipe for success. No website that engages their audience uses a one-size-fits-all approach. Instead use the data-driven tips in this post. They’ll get on the right path to creating a successful blog with great content.

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