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This is a monthly column about changes in the content marketing field. 

Another month has passed us by! It is really hard to believe the summer is almost over. Pretty soon kids will head back to school, vacations will wrap up, and everyone will be ready to focus on work again. Which means, you have the whole month of August to buckle down and make huge shifts in your content – while everyone else is on auto-pilot.

Here are my top articles of the month designed to help you do just that.

How to Create Quality Interactions and Gain Loyal Customers by Natalie Monetta

Are you so over being told “Just create quality content, and you won’t have to do much else?” (Which is the digital marketing version of Field of Dreams.)

This article on Convince and Convert digs deep into how you create true value, which is the only way to build loyal customers who want to buy from you and who will tell their friends to buy from you as well.

By paying attention to the login process, personalizing your retargeting, and paying attention to who you audiences is and what they want, you can tailor your content marketing strategy to build quality engagement, not just high page views.

Explore the Content Editor Cosmos to Produce Out-of-This-World Writing by Stefanie Flaxman

This infographic, published on Copyblogger, gives writers and editors a check list for creating really good content. Some of the steps are pretty basic – like creating a solid headline. But others – such as formatting – are pretty common missteps.

If you are looking to up your content game, you should consider adding these items to your checklist for each piece.

What I Did on My Vacation – 99 Free Summer Blog Titles by Heidi Cohen

This article, published on Heidi’s blog, is the perfect writer’s block buster. She provides, as the title states, 99 blog titles on a variety of topics. Not all will be the perfect fit for every industry (a number are more family and parenting related), but there is enough variety that you will likely find a few that get those creative juices flowing.

These ideas are the perfect way to get started writing and fill out your content calendar for the next few weeks.

5 Easy Steps For Creating A Traffic-Driving Expert Roundup by Ann Smarty

Creating really good content that people will share and engage with is no easy task. Doing it on the regular is even more difficult. This article on Jeff Bullas’ site shares tips for creating a killer expert roundup – which is a really easy way to help fill out your content calendar with really good content. When done right, roundups are valuable, not fluffy.

4 Scrappy Content Hacks for Your Marketing Toolbox by Nick Westergaard

Creating really good content is only half of the battle. You also have to make sure people actually see it. This article on the Marketo blog shares four smart, and also budget friendly, ways to make sure you are getting the most mileage out of the content you produce.

Some of them you’ve likely heard – such as repurposing your content – but Nick breaks it down and gives actionable tips so you can actually put his ideas to work.

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The Best Tv Shows On Netflix In July 2023

Note that the shows – and films – on offer from Netflix UK may differ from the selection available to US subscribers, but you can still watch US Netflix from the UK.

Assuming you’re sticking with the UK edition, there are scores of TV shows to choose from. We’ve taken the hard work out of deciding to watch, so sit back and work your way through our choice of the best TV shows on Netflix in the UK.

All information is correct at time of writing, but the availability of these shows is subject to change as Netflix adds and removes shows regularly. 



Directed by Tim Burton, this Addams Family spin-off is about as kooky and grim as you’d expect.

Jenna Ortega shines in the titular role of deadpan teenager Wednesday as she starts at Nevermore Academy, a remote boarding school for monsters. There, she must unravel a supernatural mystery that has plagued her family for years. Along the way, she struggles to fit in with her peers.

With fellow stars Catharine Zeta-Jones and Luis Guzmán as Morticia and Gomez Addams, the series has become a smash hit for Netflix. Therefore, it is unsurprising that it has a green light for a follow-up season.

Squid Game

Image: Netflix

Netflix has a plethora of K-Dramas in its library, but the one that has taken the world by storm is Squid Game. 

Citizens of Korea who are struggling financially are recruited into a game with a huge cash prize. The tasks are simple enough – children’s games that most players are familiar with. However, the consequences of losing are far greater than expected. 

This is a gory, heart-wrenching and thrilling experience, and arguably one of the best things Netflix has produced in years. 

The Witcher

With sprawling timelines, kickass action sequences and a whole lot of lore, The Witcher is shaking up the fantasy genre and is the perfect fulfiller to the Game of Thrones shaped hole that’s in our lives.

Henry Cavill is born to play Geralt of Rivia, a mutated monster hunter who traverses across the kingdom on numerous quests, making friends and foes alike along the way. 

You don’t necessarily need to have read the books or played the games to follow this series, but it certainly will enhance the experience. And who knows? Perhaps after binging this, you may catch the bug for The Witcher series (we know we have).

BoJack Horseman

Meet your new favourite animated comedy about a depressed actor in the twilight of his career, crippled by alcoholism and self-destructive tendencies, who also just so happens to be a horse.

This bleak animation hides its dark side under cutesy animation and a taste for silly animal puns, but make no mistake: this is not an upbeat show. Lead character BoJack (Will Arnett) is a former sitcom star trying to keep his career (and personal relationships) afloat while battling his worst enemy: himself.

Breaking Bad

Speaking of addiction, next up is Breaking Bad, arguably the best TV show ever made about drugs and the dark industry around them.

Bryan Cranston was almost unrecognisable when he first appeared as chemistry teacher turned drug dealer Walter White, but the show has made his name as a dramatic actor following his early comedic career.

Sprawling and operatic, across its five seasons Breaking Bad charts Walt’s descent into the criminal underworld of Albuquerque, New Mexico, along with the relationships he makes (and breaks) along the way. It’s pioneering, groundbreaking TV, unafraid to take massive creative risks.

Oh, and if you make it to the end, be sure to check out Better Call Saul, the prequel spin-off that’s a worthy rival to the original.

Stranger Things

Four seasons in and Stranger Things is already a worldwide phenomenon, and arguably one of the most successful original series Netflix has ever made.

Set in the ’80s and taking obvious homage from that decades biggest horror and sci-fi hit, the show follows a group of young friends in Hawkins, Indiana who stumble across a mystery that involves a secret government lab, a strange young girl, and a terrifying monster from a world known only as the Upside Down.

With season four out and a final fifth season on the way, now’s the time to jump in and catch up if you haven’t yet.

The Crown

Charting the reign of Queen Elizabeth II – and the general progress of the British crown and nation – across a planned six seasons of prestige drama, The Crown is exactly the sort of heritage telly that sells well in Dullsville, Wyoming. But if you can’t bear period drama or monarchy stuff, please don’t be put off.

Yes, it’s consummately crafted, and the outfits look great, and everyone talks proper. But it’s also exciting and sad and occasionally sexy and generally extremely grown up. And more than the costumes and the ceremonies, this is a show about self-sacrifice: the need to subsume your own personality, and the wishes of the people you love, within something larger.. 

Sex Education

Sex Education is a frank and refreshing coming-of-age show that discusses the unexplored and often taboo subject of sex and identity amongst young adults in high school. 

With many parents and teachers determined to keep their children on the straight and narrow, Sex Education is a celebration of reclaiming yourself and being proud of your insecurities. However, be prepared to cringe… a lot. 

Black Mirror

After launching on Channel 4 way back when, Black Mirror has only expanded with its move to Netflix, bringing with it bigger stars, crazier stories, and twice as many episodes each season.

Unfailingly dark, this series from British writer Charlie Brooker looks at the future through the lens of modern technology, each time imagining the worst possible direction a current technological trend could go in, usually to crushing effect.

It’s an anthology series, which means there’s no over-arching plot to follow, and you can dip in and out of seasons as you please. That also means the quality can be up and down, but the show’s finest moments are more than the worth the time it takes to find them.



Arcane is based on the video game League of Legends, but rest assured that both fans of the title and those who don’t know it will still love the complex characters, high-actions sequences and the sprawling, immersive world.

The show follows the origins of two League champions and the power imbalance between the utopia of Piltover and and the struggling underground of Zaun.

It’s Always Sunny in Philadelphia

Imagine Friends. But all the friends are the alcoholic owners of a Philadelphia bar. And also the worst people in the world. And also one of them is Danny DeVito. That’s It’s Always Sunny in Philadelphia.

Now fifteen seasons in (!) the show has never lapsed in quality, all the way skewering the American Dream through its ragtag group of absolute nightmares, perpetually looking out for number one no matter the cost.

The show puts its stars through the absolute ringer, but somehow they almost always deserve it, and serves as absolute proof that as long as your writing is sharp enough, your characters being ‘unlikeable’ needn’t get in the way of anything.

Queer Eye

Few people predicted that when Netflix revived ’90s reality TV classic Queer Eye for the Straight Guy it would become not only a global hit, but also a champion for progressiveness and diversity – not just in orientation, but in gender identity, race, body shape, and more.

The modern Queer Eye no longer only visits straight guys – instead women, men, trans, and non-binary people are all fair game, whether they’re straight, gay, or anything else.

Arrested Development

Before the Russo Brothers directed the blockbuster MCU films, they were best known for the 2000’s sitcom hit, Arrested Development. 

The show follows the extremely dysfunctional Bluth family, who were once at the height of real estate in Orange County, California. But when the business goes bust, the family encounter numerous problems of a bizarre nature. 

Michael Bluth is the only seemingly sane member of the family. His father is in prison, his mother and sister are spoilt beyond belief, his brothers are a man-child and mad magician respectively, as his son is in love with his cousin. One of the best bits about it is that every episode sets up a joke that is paid off later on in the show.

Alice in Borderland


Alice in Borderland is a twisted sci-fi/fantasy show based on a Japanese manga series. It follows slacker and gamer Arisu, who one day finds himself transported to a deserted version of Tokyo.

In order to survive, he must compete in a series of lethal games, alongside his allies. However, finding a way out of the borderland and uncovering its secrets prove to be extremely difficult.

The series is full of suspense and bloody violence, but the mystery will keep you hooked.

The Good Place

The Good Place is the Lost of comedy. That might sound like an odd comparison, but it holds up: this is plot-driven, filled with twists and turns, constantly reinvents its own storytelling structure, and is all about the afterlife.

Kristen Bell is Eleanor, who wakes up one day to find herself in Heaven – aka The Good Place. The only problem is, she knows full well that she doesn’t belong there – she’s many things, but good is not one of them.

As the show explores its own bizarre conception of life after death it tackles love, religion, and philosophy – the latter with genuine skill, not just name-dropping philosophical figures but actually bringing their theories into the show in a way that’s actually faintly educational, and constantly hilarious.


Videogame adaptations are, as a rule, pretty terrible. Castlevania is an exception.

This animated series started small before expanding in its second season, exploring the strange take on the Dracula mythology introduced in the classic Konami game series.

It’s dark, violent, and gory, but there’s also more to it than that. It’s thoughtful, with fleshed-out characters and a deep world, bolstered by some of the most beautiful animations we’ve seen on the small screen in years. 

Whether you’re a fan of the games or not, this horror-fantasy series is well worth a watch.


This oddbeat action show from The Wachowskis (of The Matrix fame) is typically high concept: eight strangers from around the globe discover that they are in fact psychically connected, able to communicate with each other, share sensations, and even jump into each other’s bodies.

What stands above it all is a massive commitment to diversity – ethnic, cultural, sexual, and more – which is part of what keeps the show touching and thoughtful even when the story gets occasionally ropy. The fact that it was shot on location all around the world doesn’t hurt either though: this is one of the prettiest series Netflix ever produced.

The Queen’s Gambit

In fact, it’s a blistering coming of age drama full of booze and pills and sixties fashion. It’s like Mad Men with nerds, and a star even sexier than Don Draper.

It’s based on the novel by Walter Trevis, who also wrote sporty pool thrillers The Hustler and The Color of Money, as well as the more mystical The Man Who Fell to Earth.

Anya Taylor-Joy plays troubled orphan Beth Harmon, who becomes a child chess prodigy disrupting the sexist and previously stuffy world of international chess from the late 50s through to the late 60s, while battling her own addictions.


Over the last few years Netflix has been busy amassing a great library of original content, but it’s not all in English. Dark is one of the best non-English shows on the platform: a sinister German sci-fi series that has interest way beyond early comparisons to Stranger Things.

It’s the teen cast and (partial) ’80s setting that led to those nods, along with a plot involving the disappearance of a young boy, but Dark is its own beast entirely. The sprawling time travel series drops into multiple generations of the small German town of Winden, and if there’s a fault it’s that it takes a lot of work to keep up with the web of different relationships at play here.

It’s worth the effort though – this is mysterious and moody, but clever enough to get away with a touch of melodrama. Season two is now out, followed by a third and final series – a reassuring sense of finality that suggests the writers know exactly where this is all going.

Journey’s End: Pebble Smart Watch Arrives This Month (Video)

LAS VEGAS—“It’s been an interesting journey,” Pebble CEO Eric Migicovsky said as he stood on stage at his company’s first press event at CES 2013. The darling of Kickstarter raised more than $10 million from nearly 70,000 backers who wanted a stylish watch that connects with your smartphone, but now Migicovsky’s company has to ship the product he promised.

Pebble announced Wednesday that the final product would begin to ship to backers over a six-to-eight-week period beginning January 23, a few months later than originally planned.

According to Migicovsky, the huge response on Kickstarter forced the company to learn about modern consumer-electronics manufacturing processes, but the result is a device that feels solid and professional, not like something hacked together in someone’s garage. (Disclosure: I was a backer of this Kickstarter and am looking forward to getting my black Pebble in the mail sometime in February.)

The $150 watch (which can be preordered on Pebble’s website although it will be delivered after all the Kickstarter buyers get theirs) has a 1.26-inch-diagonal Sharp Memory LCD screen. The 144-pixel-by-168-pixel screen refreshes at 30 frames per second, so it features smooth animations and a responsive interface. The watch weighs in at a little more than one ounce and comes in five colors (black, white, red, gray, and orange). It even uses a standard 22-millimeter watch strap, so you can replace Pebble’s included polyurethane band with a fancier leather or metal one if you’re into that sort of thing.

The Pebble is water resistant to 5 atmospheres, so you can wash the dishes or even take a shower while wearing it. But water-resistant means there aren’t any ports you can plug into, so to recharge, Pebble uses a small USB cable with a custom magnetic head that snaps on.

Cool software features to follow

According to Migicovsky, Pebble’s designers have tried to make the most rock-solid hardware they could, and let their software play catch-up. So the watch has a bunch of cool features that aren’t yet enabled in software, including a magnetometer.

There’s also an ambient light sensor, an accelerometer (a stiff tap on the watch face turns on the backlight temporarily), and a Bluetooth radio that currently uses Bluetooth 2.1 but is capable using the low-power Bluetooth 4.0 standard via a software update.

Migicovsky promised that Pebble will release updates to the watch’s software every two to three weeks ‘until we’ve fulfilled every feature on our Kickstarter page.’ As an example, integration with the popular RunKeeper app is in the works, but won’t be ready for a month or two.

The Pebble will ship with several different watch faces, from a classic view with hands to ones that use words to spell out times, such as ‘nine fifty one.’ Additional faces can be loaded on via Pebble’s Android and iOS apps. (Pebble works with phones running Android 2.3.3 and above and with any iOS device running iOS 5 or above. However, Migicovsky said that iOS 6 works much better with Pebble than previous versions, since it integrates better with iOS 6’s Notification Center feature.)

Top 10 Data Science Jobs To Apply For In Govt Organizations This July

Data science jobs in govt organizations are in huge demand similar to private ones in 2023 Top ten data science jobs in government organizations in July 2023 Data designer at NABARD

Location: n/a

Responsibilities: The data designer needs to analyze data needs while using skills in coding to maintain secure databases, design and implement effective database solutions by adhering to architecture standards, as well as enhance data quality, accessibility, and security. It is essential to optimize new and current database systems and provide operational support for MIS.

Qualifications: The candidate must have a B. Tech/MCA in any technical field with ten years of IT experience with data modelling and global certification in database design for data warehouses.

Urban data analyst at NIUA (National Institute of Urban Affairs)

Location: New Delhi

Responsibilities: The data analyst should write programmes to cleanse and integrate data in a reusable manner while driving optimization and enhancing product development with business strategies. It is needed to assess the accuracy of new data sources and data gathering techniques with the development of custom data models and algorithms through predictive modelling.

Qualifications: The candidate must have a Master’s/Ph.D. in any technical field with two to four years of hands-on experience in the data science field. There should be a strong knowledge of multiple statistical techniques, statistical programming, GIS, data architectures, and Cloud.

Researcher cum data analyst at TISS (Tata Institute of Social Sciences)

Location: Mumbai

Responsibilities: The role is to conduct content and textual analysis of news reports, studies, and articles around the POCSO Act (Protection of Children from Sexual Offences), quantitative data analysis, as well as edit the report prepared.

Qualifications: The candidate must have a Master’s degree in social work or any related field with a minimum of three years of hands-on experience. There should be a strong knowledge of RSS feeds, data scraping, and CMS.

Data scientist supervisor at Los Angeles Public Health Department

Location: Los Angeles County

Qualifications: The candidate must have a Bachelor’s degree in any quantitative field with eight years of hands-on experience including four years of supervising a data science team involving data scientists, data analysts, and many more, or a Master’s degree in any quantitative field with six years of hands-on experience including four years of supervising a data science team.

Senior data scientist at Los Angeles Public Health Department

Location: Los Angeles County

Responsibilities: The senior data scientist needs to provide technical oversight to ensure project success while leading the discovery process to document business requirements and frame business problems. The duty is to correspond data science techniques and support collection and retain requirements for large structured and unstructured data sets from multiple sources, and many more.

Qualifications: The candidate must have a Bachelor’s degree in any quantitative field with six years of hands-on experience including two years of leadership capacity and overseeing applications of machine learning, predictive analytics, data management, and many more in the data science field, or a Master’s degree in any quantitative field with four years of hands-on experience including two years of lead capacity and overseeing applications of machine learning, predictive analytics, data management, and many more in the data science field.

Data scientist at Los Angeles Public Health Department

Location: Los Angeles County

Qualifications: The candidate must have a Bachelor’s degree in any quantitative field with four years of hands-on experience in applying machine learning, predictive analytics, and data management or a Master’s/Ph.D. in any quantitative field with two years of hands-on experience in applying machine learning, predictive analytics, and data management.

Consultant data manager at thsti (Translational Health Science and Technology Institute)

Location: Faridabad, Gurugram

Responsibilities: The roles include providing data management services, exploratory data analysis support, as well as technical support to the consortium. It is also essential to prepare interim reports and review of listings of data for clinical trial status and data extraction while leading in the preparation of datasets for analysis as well as data transfer guidelines for external data load.

Qualifications: The candidate must have a B.E./ B. Tech/ M. Tech/ Ph.D. in Computer Science with four years of experience after Bachelors or two years of experience after Master’s in clinical data management and data analysis. There should be strong knowledge of MySQL, data mining, data cleaning, CDMS, programming language, and many more.

Senior engineer- big data at REBiT

Location: Mumbai

Responsibilities: The senior engineer of big data needs to identify risks and threats based on threat hunts while working with CISO, IT team, and security operations for taking the identified anomalies to a conclusion. The role also includes preparing monthly reports on threat hunts to showcase ROI for all threat hunting programmes with telemetry data.

Location: New Delhi

Responsibilities: n/a

Qualifications: The candidate must have a 12th pass certificate in a science stream with two years of experience in EDP work in any government, autonomous, PSU, or other organization and a speed test of not less than 8000 key depressions per hour through a speed test on computer. The age limit is 28 years.

Project Assistant cum data analyst at ICAR- National Research Centre on Litchi

Location: Muzaffarpur, Bihar

Responsibilities: n/a

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What Is Cardano? – 10 Reasons To Buy Ada In July 2023

To answer the question ‘what is Cardano?’ you need to know the difference between a blockchain and a cryptocurrency.

A blockchain is a decentralised ledger that validates transactions and stores the entire history of a unit of value; a cryptocurrency is the unit of value.

Why is this important?

Because while you can never buy any Cardano – you buy the cryptocurrency, ADA – the success of an ADA investment is directly tied to the success of the Cardano blockchain.

You need to know that not all cryptocurrencies come with their own blockchain.

Below, we’ll analyse 10 reasons to buy Cardano in July 2023, and compare the benefits of ADA with a fast-growing altcoin – EverGrow – which has no native blockchain.

What is Cardano? – The ‘Ethereum Killer’

The Cardano blockchain is often dubbed ‘the Ethereum killer’.

It’s true that Cardano, Solana, Polkadot, Avalanche and more are all competing to have their blockchains overtake the total valued locked (TVL) and market cap of Ethereum – but there’s also a deeper connection between Cardano and Ethereum.

Cardano founder Charles Hoskinson was an Ethereum co-founder who left the project in 2014 over a clash of vision.

Hoskinson wanted to make the Ethereum blockchain commercial.

After starting work on Cardano in 2023, Hoskinson sent the blockchain live in 2023 with the goal of bettering Ethereum’s scalability, reducing its high energy output and providing blockchain solutions for a fascinating array of industries.

For example:

Cardano makes medical records instantly retrievable by doctors

Cardano provides academic certificates that are instantly accessible and imperishable

Cardano lets fashion brands validate the authenticity and identify fakes

Cardano helps environmental charities track the exact outcome of a donation

Cardano allows agricultural industries to vet the entire supply line of a commodity

Cardano gives the 1.7-billion unbanked adult population a chance to digitally control their finances.

Cardano is already working with New Balance to track the authenticity of shoes, with Ethiopia to issue digital identities to students, and with various universities to develop academic training and research partnerships.

Cardano is best known as the company which develops and improves its blockchain – Input Output Hong Kong (IOHK) – only making updates after a rigorous, scientific peer-review process.

How is a Cardano Investment Different from Other Cryptocurrency Investments?

Demand for ADA depends almost entirely on the current use cases and future potential of the Cardano blockchain.

If Ethereum overcomes its scalability failings, if Solana gets better dApps, or Avalanche becomes the smart contract platform of choice, then Cardano will struggle to offer significant ROI to investors.

Compare this with the fast-growing altcoin EverGrow.

Like the majority of cryptocurrencies, EverGrow launched on an existing blockchain network – in this case, the BNB Chain (Binance).

EverGrow does not need hundreds of computing engineers to beat the competition. Instead, the EverGrow core team comes from the world of finance to offer what most crypto investors want – a good return on investment.

For example, a cryptocurrency like EverGrow can afford to charge a 14% transaction tax with 8% distributed instantly in the BUSD stablecoin as investor rewards, with 2% for strategic coin burning and the rest for marketing and liquidity.

ADA needs to be rapidly transferable at the lowest cost possible to be the native token of a huge network of dApps, DeFi protocols and decentralised exchanges.

EverGrow, meanwhile, priotises long-term holding for maximum ROI.

Since launching in September last year it has paid out more than $37.5 million in BUSD rewards to holders who understood the difference between blockchains and cryptocurrencies.

10 Reasons to Buy ADA in July 2023

1. Crypto 3.0. Cardano is arguably the natural evolution of crypto from Bitcoin (crypto 1.0) and Ethereum (crypto 2.0). Cardano offers an exciting array of real-world use cases for cryptocurrencies beyond the pure speculation of Bitcoin. Cardano offers the development platform the get there without the high processing fees and enormous energy consumption of Ethereum.

2. Ouroboros. Ethereum has an annualised energy consumption of 70 TWh – equivalent to the consumption of the Czech Republic. Ethereum has a carbon footprint compared to the Republic of Ireland (39 Mt C02). A single Etheruem transaction has the carbon footprint equivalent to 201,422 VISA transactions and uses enough energy to power an average US household for 5.5 days. Cardano was discovered to be the least energy intensive blockchain network on the market in 2023 thanks to its randomised consensus mechanism called ouroboros.

3. Peer-reviewed blockchain. Cardano takes its name from Italian polymath Gerolamo Cardano, and its ticker ADA from British mathematician Ada Lovelace – considered the first computer programmer in history. Cardano’s peer-review process ensures it does not suffer the network outages of other competitors like Solana and makes it an attractive blockchain solutions provider for other global industries.

4. Use cases. Cardano is the blockchain network that most reaches outside of the crypto industry to ink partnerships with top brands like New Balance, as well as universities, world governments and other key sectors.

5. Fast transactions. Cardano can process more than 250 transactions per second (TPS) compared to around 5 TPS on the Bitcoin blockchain and 15-45 TPS on Ethereum. In 2023 a scheduled network upgrade should make Cardano able to process 100,000 TPS. Through the Hydra layer-2 system, Cardano will eventually process up to 1 million TPS.

6. High network staking. More than 70% of ADA is staked for network validation. Using the two official wallets (Daedalus and Yoroi) users are incentivised to take their ADA off exchanges and stake it for up to 5% APY. Ethereum has about 5% of its supply locked for validation – but this is because Ethereum still uses an energy-intensive proof-of-work consensus mechanism.

7. Developers. Cardano has up to 150 developers working day-in-day-out to develop the blockchain network. Cardano is one of the most actively-developed projects in the blockchain space and this summer of 2023 will rollout the Vasil hardfork, which will rapidly increase the scalability and operation of smart contracts on the blockchain.

8. Vasil hardfork. The Vasil hardfork scheduled for July 2023 will allow faster block creation on the Cardano network and greater scalability for decentralised apps (dApps) running on Cardano. This year could be the year Cardano cements itself as the leading Ethereum competitor – recent dApps to enjoy greater scalability includes the Revuto project which offers lifetime subscriptions to Netflix, Spotify, and more as NFTs on the Cardano blockchain. Subscriptions can be traded like any other NFT for a fixed price.

9. Lowest prices in 18 months. The price of ADA is the lowest since early 2023 – some 18 months ago. Cardano had a successful price rally last year to reach an all-time high of $3. In July 2023, the price of Cardano is trading between $0.41 to $0.47.

10. Whale accumulation. Cardano whales (wallets holding 10k to 100k ADA) have been accumulating more than 79 million ADA in the past month according to Santiment. Whale accumulation is a key sign that experienced investors are bullish on the future price potential for Cardano.

The Risks of Investing in Cardano in July 2023

The key risks of investing in Cardano are both theoretical – as outlined by comparison with EverGrow above – and real.

Ethereum is by far the leading smart contracts platform for developers in the cryptocurrency industry. Ethereum has over 1,500 active developers (10 times more than Cardano) and will transition to a more environmentally friendly and scalable consensus mechanism before the end of 2023.

Solana, while suffering network outages numerous times in 2023, also has more developers on board than Cardano.

The problem is also to do with the price of ADA. In April 2023, before the crypto crash, 82% of ADA investors were in the red on their portfolios. Back then ADA had a price of $0.97 – today the ADA price is $0.47.

Compare this with the BUSD rewards from EverGrow.

The daily BUSD rewards mean that even during a bear market EverGrow investors can make passive income. The passive income may be reduced when daily volume is at a current $150,000 per day – meaning $12,000 distributed to investors.

But this helps to keep investors engaged until the daily trading volume of EverGrow is back to its 2023 peak of $12 million – meaning $960,000 for EverGrow investors in a single day.

You can use one of the EverGrow calculators on the website to look at your passive income potential with an EverGrow position depending on daily trading volume.

EverGrow is also a useful comparison due to its automatic coin burning mechanism. More than 53% of the initial EverGrow supply has been burned since launching in September.

The EverGrow team has been burning more tokens from supply in July 2023, which helps to increase scarcity and raise prices during a broken market in a way that cryptocurrencies like ADA tied to a blockchain platform can’t afford to do.

Should I buy Cardano in July 2023?

Cardano is undoubtedly one of the most promising Ethereum competitors in the market.

Cardano is currently the 8th largest cryptocurrency by market cap ($16 billion) and ahead of Solana in 9th place, Polkadot in 11th place, Avalanche in 14th place, NEAR Protocol in 25th place, and Algorand in 29th place.

The real-world use cases and robust peer-reviewed process of the Cardano blockchain make it one of the more future-proof cryptocurrency ecosystems, with potential for industry adoption outside the cryptocurrency industry.

The lively community forums and the popularity of decentralised staking pools make Cardano a fantastic place for cryptocurrency enthusiasts.

If you’re only interested in crypto for making a decent return on your investment, however, then ADA is not necessarily the best buy in July 2023.

You should research small market cap cryptocurrencies like EverGrow ($60 million) with a huge potential to breakout in 2023. Smaller, relatively unknown cryptocurrencies are also the ones to provide the most spectacular gains (just look at Shiba Inu in 2023) and are where the investors looking for ROI should search first.

Get Total Number Of Days In Month In Excel (Easy Formulas)

When working with dates, sometimes you may need to know the total number of days in a given month.

This could be useful when working on project scheduling or payroll calculation, or even travel planning.

While you can easily figure out the total days in a given month, when doing it for a larger dataset, it would be best to use some simple Excel formulas that would give you the result instantly.

In this short tutorial, I will show you some easy formulas you can use to calculate the total number of days in any given month in Excel.

The easiest way to get the total number of days in a month is by using a combination of the DAY and EOMONTH functions.

Let me first show you how it works, and then I’ll explain the formula.

Below I have a data set where I have some dates in column A, and I want to find out the number of days in the month to which that date belongs.

Here is the formula that will give me the total number of days in each month.


Enter this formula in cell B2 and copy it for all the remaining cells in the column.

Now let me quickly explain how this formula works.

The EOMONTH function (where EO stands for End Of) takes the date in the cell as the input and then gives the last day of that month. Note that the second argument in the EOMONTH function needs to be 0 as we need the last day date for the same month.

For example, when the date is 17-Jun-2024, the EOMONTH function would give us 30-Jun-2024 (which is the last day of June 2024).

The DAY function then gives us the day value of the last date of the month, which would essentially be the total number of days in the month.

Note: In case you want to get the total number of days in the previous month or the next month, you can change the second argument of the EOMONTH function (use -1 for the previous month and 1 for the next month)

Also read: How to Get the First Day of the Month in Excel

Another fast way to get the total number of days In a month is by using two EOMONTH functions with the subtraction operator.

In this case, we calculate the last day of the month for the given month and the previous month and then simply subtract the two values.

This works as date values are stored as numeric values in the back end.

Let me demonstrate how it works by using an example.

Below I have a data set where I have the dates in column A, and I want to get the total number of days in each month.

Here is the formula to do this:


Enter this formula in cell B2 and copy it for all the remaining cells in the column.

The above formula uses two EOMONTH functions. The first EOMONTh function uses 0 as the second argument, which gives us the date of the last day of the same month as the date in cell A2.

And the second EOMONTH function uses -1 as the second argument, which gives us the date of the last day of the previous month.

And since the dates are stored as serial numbers in the back end, when we subtract these two EOMONTH function results, we get the total number of days in the month.

Also read: How to Convert Serial Numbers to Dates in Excel

In the above examples, I had a set of dates in a column, and I wanted to calculate the total number of days for the month for each date.

Now let me show you a formula that would give you the total number of days in the current month (where the current month value would be automatically picked up from your system settings)

Here is the formula:


This formula uses the TODAY function to get the current date, and then the EOMONTH function is used to get the last date of the current month.

The result of the EOMONTH function is then used by the DAY function to get the total number of days in the current month.

Note that the TODAY function is volatile and would automatically recalculate to show the current date. This formula would dynamically update based on the current date value.

In this section, I will show you how to calculate the total number of days in the month when you only have the month’s name.

Below I have the data set where I have the month name in column A, and I want to know how many days are there in each month.

Since the month name is a text string, we will first have to construct a date out of it so that we can get the serial number for the date, and then use that date serial number to calculate the total number of days in that month.

Below is the formula that will do this:


Let me quickly explain how this formula works.

Since we only have the month name, we have used “01-“&A2&”-“&YEAR(TODAY())) to first construct a date in a format that Excel recognizes as a proper date.

In our example, this part of the formula would give us “01-January-2023” in cell B2.

Since this is still a text string, I have used the DATEVALUE function to get the corresponding serial number for this date.

Once I have the serial number, I used EOMONTH to get the last day of the month and then the DAY function to get the total number of days in that month.

Also read: How to Get Month Name from Date in Excel

In all the examples above, I have shown you how to get the total number of days in the month for each date.

But what if you want to know the total number of days left in the month after the given date? This can easily be done using the DATEDIF function.

Below I have a data set where I have some dates in column A, and I want to know the total number of remaining days in that month.

Here is the formula that will do this:


Enter this formula in cell B2 and copy it for all the remaining cells in the column.

DATEDIF function takes three arguments:

the start date – which is the date in column A

the end date – which we have calculated using the EOMONTH function so that it is the last day of the month

“d” – this is the code that tells the function to give us the total number of remaining days between the start and the end date.

So these are some of the formula methods you can use to quickly calculate the total number of days in any given month in Excel.

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