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Behind all of the confusion and speculation around this significant change, there are some basic things every search marketer should know to ensure he or she is prepared for the inevitable day with search activity on Google is entirely encrypted.Some Historical Background
As most digital marketers have seen, the amount of organic search traffic data missing search queries (keywords) in their Web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. At that time, Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports. This meant that keyword level performance analyses could no longer include all data, but rather a sample set of those organic visits that did pass through keyword-level data.
Today, the picture is even less encouraging. Not Provided Count, which tracks 60 sites to chart the rise of the keyword “(not provided),” has been reporting on the effects of encrypted keywords over time. In the chart below, you’ll notice a spike starting around the week of Sept. 4, 2013. Today, the chart indicates that nearly 74% of search terms are being encrypted.
As more and more consumers adopted Google products, such as Gmail, Google + and Chrome, the percentage of encrypted search data has steadily risen because a higher percentage of those searching are logged into a Google account. This made the sample size of organic data even smaller, thus making it even more difficult to report on and analyze organic search activity. There was still the ability, however, to make informed assumptions based on the sample data that was not encrypted.
There has been a dramatic increase of encrypted search data in recent weeks that was found as a result of Google’s quiet decision to begin encrypting data for all users, not just those who are signed in. As this implementation progresses it’s expected that in Q4 of this year, there will be no keyword data reported from Google organic search traffic.
As the below keyword data report shows marketers are increasingly being shown “(not provided)” or “Unknown keywords (SSL))” when analyzing keyword data.
This will, of course, have a tremendous impact on the entire search marketing industry, not only as far as how success is measured, but also how strategy is derived and opportunities are identified. A sample set of keyword data will no longer be available, so marketers must leverage alternate means of analyzing performance of the organic search channel and building their strategies to continuously improve that performance.
Below is an analysis of the implications and challenges posed by this new paradigm of how organic search data is reported, as well as what steps should be taken to continue search marketing efforts using data.Key Takeaways
Keyword-level organic search analytical data will no longer be available for Google searches.
Page-level performance analysis will help replace keyword-level analyses.
Third-party tools can help fill in the gaps left by Google’s keyword encryption.Two-Year Timeline to Securing All Searches
From the time Google began encrypting searches in late-2011, there has been a steady but aggressive increase in the percentage of search keywords reported as (not provided), with several highlights. It is expected that no all-organic-search keywords in Google will be (not provided) by Q4 2013.
Here is a detailed breakdown of the progress Google has made in encrypting users’ searches:
Beginning of encrypted search
Only affected searches are those from users logged into Google
Google cited privacy as reason
Less than 1% of searches not provided
Sharp increase in encryption; more than 13% of searches not provided
April 2012 – August 2013
Steady increase from 14% to 48% of searches not provided
Encrypted search first implemented for non-signed in users
77% of searches not provided
Q4 2013 (Anticipated)
Full-scale encrypted search
100% of searches not providedThe Impact of Encrypted Searches on Online Marketing
With Google encrypting 100% of searches there are some challenges that search marketers will need to overcome.
First, the manner in which we collect, analyze and report on search data to make business decisions must evolve.
Because we will no longer receive data telling us which keywords are driving traffic, we need to identify new ways to answer these very important questions, including:
How will we find opportunities to improve a page’s organic search performance?
Is there a way of connecting ranking improvements to traffic growth?
Can we still understand how searchers perceive your brand and content?
Are there alternate ways of uncovering new keyword opportunities to go after?
Without identifying ways to answers these questions, it will be very difficult to quantify the efforts of organic search campaigns. Thankfully, there are some great alternatives to collecting this data that can be leveraged to continue to make strategic decisions.Seven Strategies for Overcoming Encrypted Searches
With the lack of keyword-level data, marketers will need to find different ways to understand the performance of search campaigns and leverage reliable data that is still available to make actionable decisions.
Here are seven actionable methods of making those decisions:
Connecting a Google Webmaster Tools account to a Google Analytics account allows you to see the following keyword level data:
Average position in Google
Traffic to the page
Time on Page
Conversion path initiated from the page
Keywords the page ranks for and the position(s)
By identifying which pages are performing well from a traffic and engagement basis (bounce rate, time on page, conversion) and the keywords the page ranks for, you will have an idea of how well those keywords perform.
The below screenshot shows historical search interest in Nike. You can see the uptick in demand as times goes on and we can then correlate this to search traffic. This relationship between the two variables will allow us to tell if traffic is up or down and helps us make educated assessments.
Taking it a step further and then understanding the conversion funnel from these landing pages will help to provide an understanding of how valuable various types of keywords are to your business.
There are plenty of keyword suggestions sources such as Google Suggest, the aforementioned AdWords, SEMRush and Ubersuggest to see the popularity of keywords related to your brand. These tools will help you identify some keyword opportunities that you may want to focus some of your efforts on.
You can also leverage internal search data (if available) to gain an understanding for how visitors are searching for related content once they are on your property.Conclusion
Google’s changes will greatly affect how search marketing campaigns are built, executed, and optimized. Taking the primary focus off the keyword level data and placing more effort around page level data is going to be the key to success. Taking a more holistic approach to website performance as opposed to dwelling on specific keywords will be the future of SEO.
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Media, particularly social media, has become an essential element of everyday life. Children, adults, young, elderly, and people of all genders use various media. Print and broadcast media, as well as social media, are examples of media. Humans use mobile phones to access social media. In the twenty-first century, mobile phones resemble human organs. People in the twenty-first century can go without food for a few days, but they cannot go a minute without their cell phones. Children are also heavily reliant on numerous forms of media. Mobile phones and their applications were unknown to humans 15 years ago.Impact of Media on Children
In today’s globalized society, cell phones and social media have become an integral part of their lives. Books, comic books, magazines, radio, and television have all become more significant communication tools for our children in recent years. It is hardly unexpected that we now regard the media as having a significant impact on children. The influence of the media on children’s behavior and development may be likened to that of the home and school. They have a particular impact on the youngster through tale books, radio, or television.Different Forms of Media Use by Children
These are −Television
Television combines the appealing elements of radio and cinema and is one of the most popular forms of mass media during infancy. Even grownups appear to schedule their nights around television shows. In many households, watching television is a family affair. In general, all family members, neighbors, and friends gather around the television to watch a popular serial on the national network. Surprisingly, only a few youngsters watch programs specifically aimed at them in the early nights. They are more interested in playing outside at that time. Furthermore, instructional programs for youngsters sometimes need to be more relaxed, drab, and uninteresting. They lack any sense of plot or humor. Children enjoy shows featuring cartoons, puppets, mystery, humor, and so on.Social Media and Children
When we consider how individuals spend their free time, social media is the first thing that comes to mind. A sizable proportion of the population uses mobile devices to access social media. They are usually carrying smartphones with them. Social media encompasses social networking sites, blogs, blogging, gaming, video and photo sharing, iPods, iPhones, iPods, YouTube, Twitter, Facebook, Instagram, video editing or sharing applications, LinkedIn, and so on. It has grown increasingly common and is now a part of everyone’s life in the twenty-first century. It serves a variety of functions in society, including education, entertainment, and communication.
It collects data from many sources and displays it in a variety of formats for a wide range of individuals in the community and society. Throughout the process, one must be aware of the data sources, the purpose of the data sources, the forms of presentation, and the presentation goal. Statistics may be misrepresented in order to sway people’s opinions. Misrepresenting evidence with subjective and prejudiced perspectives to form opinions among individuals results in incomplete views on societal issues, which has long-term effects. Children may establish strong opinions or beliefs based on a restricted notion.Pandemic and Learning through Smartphones by Children
Covid 19 and the following deployment of total lockdowns in numerous nations resulted in indefinite school closures. Schools have changed their teaching techniques and now employ various information communication technologies and media to reach pupils and retain instructors. Smartphones and computers play an important part in this. Smartphones and computers have greatly aided students and instructors, and it aided teachers in continuing their lessons and learners’ learning activities. Online platforms such as Google Meet and Zoom have become important in students’ lives.
Following the epidemic, schools and institutions immediately shifted their manner of instruction online. We must ensure that all youngsters have access to cell phones, laptop computers, and internet services. Accessibility, availability, and control, according to extant research, are critical. Although Internet access is available, do all children possess and control mobile phones and laptop computers to listen to India’s lectures?
According to a poll performed by the University of Hyderabad in the aftermath of the Covid -19 crisis, just 50% of students had access to laptop computers, 45% had regular access to the internet, and 18% had no access to the internet at all. The aforementioned study mirrored India’s current situation. We require frequent, uninterrupted Media and Children’s internet access to attend online programs. Existing research has revealed a disparity in internet service availability in urban and rural locations. Because of existing patriarchal relationships and the socialization process, female learners are more susceptible to the digital realm.
Social institutions such as the family require girls to assist moms and women with household chores. Girl students may have uneven access to mobile phones, laptop computers, and internet services. Gender standards have already partitioned the residential area. When Covid 19 arrived in India, the Ministry of Education, the University Grants Commission (UGC), and other ministries of the Indian government repeatedly declared that the online space should be used for continuous training of learners. Of course, the Ministry of Education encouraged schools to utilize all internet resources.Conclusion
Know about how ML DataOps is creating an effect on multiple sectors worldwide
Commercial machine learning (ML) applications have progressed from conceptualization to testing to deployment over the past decade. The need for efficient and scalable operations has led to the establishment of MLOps as a vital function within firms developing artificial intelligence (AI) as the industry has progressed through this cycle. As a result, it is critical to understand what ML DataOps is and how it affects various sectors.What is ML DataOps?
ML relies heavily on the collection, analysis, and creation of data. Over the past year, the AI ecosystem has witnessed a push to move to a more data-centric approach from the current model-centric one. And data is the single biggest differentiation in ensuring the success of ML models in the real world. In the wake of this development, ML DataOps is in the spotlight as it allows us, if correctly structured, to handle data at scale as it flows through the cyclical journey of AI training and deployment. This becomes highly important to ensure the sustainability of the resulting AI solutions as there is a need for a transition from testing to production, which must be tackled through repeatable and scalable processes. Moreover, various insights can be derived from the data that can help customers accelerate the process of developing production-grade ML models. Companies focus on different aspects of the data pipeline within the ML DataOps ecosystem. However, the solutions provided broadly fall under the following categories: 3. End-to-end processes: Efficient, insight-driven processing can be a big saver of cost and time when dealing with enterprise-grade data pipelines. Thus, some companies focus heavily on end-to-end solutions for such streamlined processes.2023 is the year of ML DataOps
So far, 2023 has been a year of remarkable growth. Here’s why this year will see further investment and development.
Firstly, AI products are going into production and this is huge. Industries like finance and retail are taking cutting-edge models to production, which will provide feedback loops once released. A feedback loop of results will force enterprises to adapt their ML data operations to meet the evolving demands of their models. Algorithms in the field will come back with edge cases, which data operations will work to resolve before the algorithm is redeployed.
Second, data pipelines require scale and experts-in-loop. Scaling for efficiency, enterprises will need to ensure that annotators understand the domain and product requirements.. This will, in turn, result in faster market releases as they continue to improve the performance of their models.Using the right processes
Technology is only as good as your ability to use it properly, which is why enterprises building AI applications must leverage the right processes across their ML DataOps. Leaning on AI data solutions providers like iMerit gives companies access to domain experts who can guide every phase of a company’s ML DataOps process, including requirements definition, workflow engineering, technology and tool selection, domain skill identification, execution, evaluation and refinement, and analytics.Impact across various sectors
Healthcare: Since the onset of the COVID-19 pandemic, healthcare has taken center stage across the globe. There are several challenges we need to tackle to make it accessible and impactful. Intelligent, data-driven insights enable organizations to predict the right clinician mix needed for a specific department. It can also aid in creating a value-based ecosystem by automating clinical operations such as investments in physician recruiting, clinical staff scheduling, and clinical systems. DataOps can assist in creating patient-centric systems to deliver enhanced operating processes and better customer engagement. Such DataOps-led architecture can help assess tools and capabilities to identify and recommend patient-centric approaches to improve connectivity, engagement, and collaboration with patients. Finance and Insurance: The sheer amount of data collected by financial services has prompted the industry to adopt technology-driven solutions to achieve a competitive edge. Employing innovative data and analytics capabilities can have a huge impact on the financial services sector, from decision-making to innovation. These smart tools enable financial service providers to optimize data analysis and enable companies to combine human expertise and machine intelligence to build a credible ecosystem. For example, data analytics can empower banks to gather customers’ insights and channel this into strategic decisions for introducing new products and improvising current business models. The use of AI and data-driven tools can also lower risk for banks with more effective evaluations and judgments based on risk profiles during credit applications, by considering more targeted details about an individual or business who is applying. Automobile: Countries are taking note of the rising need for and potential of autonomous vehicle (AV) technology and building initiatives to nurture its growth. For example, the US rolled out a $1 trillion infrastructure bill that makes numerous suggestions for modernizing infrastructure to facilitate the widespread adoption of AVs and mobility. However, manufacturers and innovators still need to master the art of creating AI models to perform on any road. With modern transportation at an all-time high, one of the biggest challenges we face in the 21st century is reducing the number of road accidents and safety breaches. AI-led solutions have the potential to significantly assist human drivers and enable driverless mobility. It’s not surprising that the sector has attracted many global leaders in AI, software development, and device engineering. Retail: The industry collects great volumes of data, from product catalogs and customer information to customer queries and complaints. This data could be overwhelming for decision-makers trying to solve a problem. Moreover, retail is one sector that appeals to all human senses, be it touch, smell, hearing, or sight. We need data operations to make sense of the information collected in any format – audio, video, or text. However, especially in retail, we also need human abilities to dive deep into the intricacies of consumer behavior and derive insights for effective decision-making. Data-driven solutions not only help retail businesses analyze the enormous volume of data but also accelerate decision-making for this dynamic industry. The eventual goal of industries adopting AI and data solutions is to build an ecosystem that can independently learn and develop to aid in decision making. This, along with human-in-the-loop processes, provides the right blend of technological innovation and human intelligence at work to drive business goals and problem-solving.Author:
Google has just compiled its 12th annual Zeitgeist — its list of top global trending searches for the year — and guess what? Somehow, the search term “Gangnam Style” didn’t make it to the top of the pile.
Instead, that honor goes to the late singer “Whitney Houston”, who beat K-Pop star Psy’s hit song down into second place as the most searched-for thing on the web this year, just ahead of “Hurricane Sandy” in third, and “iPad 3”, which came in fourth.
Houston’s untimely death last February resulted in an explosion of web users searching for information about her fate, and it seems that her popularity has endured throughout the remainder of the year.
“While there are perennial themes – ‘what is love?’ topped the list in ten countries – it’s the unusual and surprising that caught our attention in 2012,” explains Amit Singhal on the Google Blog.
Had Ms Houston not passed away, first place would have almost certainly belonged to “Gangnam Style”, the global dance phenomenon which has attracted more than 930 million views on YouTube to become that site’s most-watched video of all time.
“PSY’s ‘Gangnam Style’ signature dance took the world by storm,” added Singhal.
But our interests certainly weren’t just limited to pop stars in 2012. Natural disasters are always a big hit on search engines whenever we’re unfortunate enough to fall victim to them, as “Hurricane Sandy” illustrates by its third place rank. Meanwhile, the inclusion of “iPad 3” in the top four shows that no matter how many Android devices Samsung wheel into the stores, they’ll probably never win over the legions of iOS devotees.
Google’s Zeitgeist has been rolling out around this time each year ever since 2001, and gives us an array of insights into the biggest search trends around the globe.
The term “election 2012” was the third most-searched for trend in the United States after Whitney and Sandy. Sadly for our favorite rapper Psy, netizens in the US weren’t ‘quite’ so impressed with the originality of his dance routines, as “Gangnam Style” slipped down to a lowly eighth place.
Events and people are the two categories that almost always top the list of trending searches, and so it’s interesting to see that Princess Kate Middleton, aka the Duchess of Cambridge, featured highly in both of these lists. “Kate Middleton” was the second-most searched for person in 2012, whilst “Kate Middleton Pictures Released” (we’re assuming the wedding photos and not the topless ones) came in second in the list of events.
Lastly, one new inclusion in Google’s Zeitgeist this year is the list of top trending Google+ hashtags, which reveals that more than just a few people are in agreement with Google that the web should remain ‘free and open’. The most popular hashtag this year was “#SOPA”, followed by the slightly unoriginal “#Awesome”, with “#Sandy” once again rearing its ugly head in third place.
Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings.
While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search.The Controversy
This week, a food blogger tweeted that she received a notice from Google which stated structured data for calorie counts had to be added to recipes. The blogger was under the impression that failure to include calorie count structured data would result in her content not appearing in search results.
Me: *Trying to create a food blog that doesn’t participate in diet culture.*
— Rebecca Eisenberg (@ryeisenberg) January 15, 2023
It’s stated in Google’s notice that adding calorie counts was merely a suggestion, not a requirement. However, the blogger’s tweet blew up and the misinformation spread leading others to believe what she stated was true.
Related: What Is Schema Markup & Why It’s Important for SEOGoogle’s Response
The controversy caused by the blogger’s tweet caught Google’s attention, as Sullivan replied in an effort to clear up the misunderstanding. Later, Sullivan published a tweet thread via the official Google Search Liaison account to address the situation in more detail.
“Yesterday, a concern was raised that calorie information was required for recipes to be included in or to rank well for Google Search. This is not the case. Moreover, structured data like this has no impact on ranking in web search. This thread has more we hope eases concerns…
Content owners can provide structured data as an optional way to enhance their web page listings. It has no impact on ranking. Using it may simply help pages that already rank well appear more attractive to potential visitors.”
Related: Just How Important Is Structured Data in SEO?
Sullivan concedes the wording of the notice that was sent to the blogger could have been clearer. Google will be reviewing the wording of Search Console notices in order to prevent these types of concerns in the future.
We’ve broken the big announcements into six main themes: a focus on privacy, automated solutions, standing out in the SERP, reporting updates, new solutions for retailers, and new solutions for the travel industry. Within each theme, there are new announcements for a total of 19 big announcements that you won’t want to miss!A Continued Focus on Privacy Custom Audience Rollout
With the upcoming privacy changes, first-party data has become more valuable than ever.Conversion Tracking Updates
A few weeks ago, Google announced updates to the way that they will track conversions and their plan to model consent-mode data to help alleviate gaps in tracking. Today, they’ve announced that they are adding consent capabilities to Google Tag Manager. Businesses using a consent solution can integrate it with GTM. It also integrates directly with Consent Mode, so you can control tag behavior based on consent without having to add complicated edits to your tagging setup. This setting is available today.More Automation Solutions Expanding Target ROAS Expanding Performance Max Standing Out in the SERP Google Analytics & Reporting Updates
Google announced new reporting solutions to help marketers better understand the customer journey – with a focus on multi-touch marketing ecosystems.Extending Modeling Capabilities to the Behavioral Report
Google announced that they are rolling out their modeling capabilities to behavioral reporting to help marketers understand insights about the customer journey, even after cookies are not available.Advertiser Report in Google Analytics Incorporating YouTube & Display in Attribution Models New Solutions for Retailers New Attribute Tags to Help Consumers Connect with Likeminded Businesses
According to a study by 5WPR, 71% of consumers want to buy from companies that align with their values. As such, Google created a Black-owned business attribute earlier this year. Google plans to launch additional identity attributes, including a women-led attribute, soon.Using Augmented Reality to Allow Prospects to Try On Makeup & Clothes
Google initially launched a new augmented reality experience to allow people to try on makeup to find a perfect match. Today they announced that they also plan to roll out a new AR experience for folks to visualize how clothing would look on a body similar to their own.Merchant Loyalty Program Integration Surfacing Deals for Prospects
Google plans to launch a “deals results page” to make it easier to discover promotions within the search and shopping tab. Google will also be creating deal optimization reporting in Merchant Center.Advertising Shopping Options
Google is also taking this one step further to create a new (free) experience that allows consumers to see any given store’s available shopping options in one place after they discover a product. This could include store pickup, e-commerce shopping, or Google’s native checkout flow.New Shop Pay Buying Option
Soon, customers will also see “Shop Pay” as a buying option for listings that have “Buy on Google” enabled. This is currently being tested on. the search and shopping. Tabs with the goal of rolling out to YouTube and images later this year.New eCommerce Integrations
Last week, a new Shopify integration was announced. Today, Google Announced that retailers on WooCommerce, GoDaddy and Square will be able to integrate with Google easily and for free. Google hopes that this open ecosystem means that retailers will have even more ways to get discovered across Google, and shoppers will have more choices.Connecting Google Merchant Center to Discovery Ads & YouTube Video Action Campaigns New Solutions for the Travel Industry Hotel Booking Extensions Vacation Rentals
Vacation rentals will now also begin to be included alongside hotels on the hotel results page.Enhancing Commisions (Per Stay) Bidding
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