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Learn what social shopping is and why you should make it a cornerstone of your ecommerce strategy in 2023 and beyond.

Social shopping has been growing steadily since 2023. People want easy, accessible, and convenient shopping experiences on their mobile devices. They want to shop within the moment of discovery. Basically, they want to shop on social media.

But, have you ever asked yourself, what is social shopping? Why do I need it, and how do I do it?

In this article, you’ll learn what social shopping is and why you should make it a cornerstone of your ecommerce strategy. We’ll walk you through how your social shop works on different platforms and some tips to get you raking in sales.

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

What is social shopping?

Social shopping refers to the selling and buying of products directly on social media. With social shopping, complete transactions take place without leaving the social network app.

Why use social shopping?

There’s no doubt that the demand for easy and instant online shopping is growing. And, with that demand comes potential.

Statista reports that worldwide social commerce generated roughly 724 billion USD in revenue in 2023. They go on to say the expected annual growth is 30.8% from 2023 to 2030, so “revenues in this segment are forecast to reach approximately 6.2 trillion dollars in the latter year.”

A 2023 survey saw 29% of global respondents who purchased something they saw on a social media platform from the platform itself. That’s a lot of potential sales you’re missing out on if you’re not engaging customers and using social media in your ecommerce strategy.

How does social shopping work on different networks?

Now, your social shops show up a little differently depending on the platform you’re using. Here’s what you need to know about the big four: Instagram, Facebook, Pinterest, and TikTok.

Instagram Shopping

Instagram Shopping is an ecommerce feature on Instagram’s platform that lets people social shop. It allows people to discover and purchase products through photo and video posts.

How it works:

Setting up your Instagram shop is pretty easy. Once your storefront is live, and your product catalog is uploaded, you can add product tags to photos and videos.

Source: Article

You can also engage with influencers and utilize user-generated content to promote your products for you. By allowing other people to tag your products, you can increase your reach and influence purchasing decisions.

True social shopping is only available to eligible US business and creator accounts. Right now, Instagram only allows certain accounts in the US to add in-app checkout features to their Instagram shops. Instagram Shops, however, is available across the globe, specifically for businesses in these markets.

Shopping features:

Instagram Shop has a ton of great ecommerce features for your digital store, like:

Shops: Your customizable storefront allows people to shop on your profile.

Shopping tags: These tags feature products from your catalog. They let customers purchase directly from your website or on Instagram (if you’re eligible).

Shop in Explore: People can now browse posts with Shopping tags in the Explore section.

Collections: You can curate products into collections to help your customers find what they’re looking for.

Product detail page: This page tells the consumer what they need to know about the product, like pricing or descriptions. Instagram pulls these details from your product catalog, so make sure you fill that out properly.

For businesses that are eligible to use Checkout, you also have access to:

Product launches: Announce your pending product launch on Instagram to build hype! Here, people can preview details about the launch and create purchase reminders.

Shopping partner permissions: You can give your Instagram partners permission to tag your products or link to your shop. This can help you to increase your reach.

Facebook Shopping

Facebook Shopping is an ecommerce feature on Facebook’s platform. It allows creators and businesses to engage in social shopping. It’s a lot like Instagram Shopping, which is no surprise since Meta owns both platforms.

How it works:

So long as you have a Facebook Page you want to sell from and a business account, you’re golden. Setting up your Facebook shop is simple. From there, you can update your product catalog and customize your Facebook shop.

Source: Wairco

To use Facebook Shops, you need to comply with Facebook’s commerce eligibility requirements and be in a supported market. Luckily, these can be all over the globe; here’s a full list of Facebook-supported markets.

To make the most of your Facebook Shopping experience, you’ll want to look into how your Facebook Commerce Manager account can work for you.

Shopping features:

Collections: You can customize your product collections to make it easier for customers to find what they’re looking for.

Advertising: Add a Custom Audience to your ad campaigns to reach people who are already interested in your shop.

Insights: Commerce Manager will show you insight into your Facebook Shop’s performance. With it, you can better optimize your eCommerce offering.

Exposure: Your products may appear in popular shopping centers on Facebook like Marketplace.

Direct Messages across platforms: Shops can access Messenger, Instagram Direct, and soon WhatsApp. This way, your customers can access you in many different places.

Pinterest Shopping

Pinterest is the OG powerhouse of online shopping. It’s a visually-dominated, product-first platform. And, Pinterest’s organizational style and strong algorithm keep serving its fans. They report 80% more in sales per month compared to other social platforms.

Truly, Pinterest has some impressive stats. As an online seller, you don’t want to sleep on this app.

How it works:

You’ll want to set up your Pinterest shopping account by joining the verified Merchant Program. From there, it’s a matter of uploading your products, setting up your Product Pins, and customizing your shop.

Pinterest shopping is available in many countries; see the full list here.

One thing to note, Pinterest’s social shopping is not available to most merchants and buyers. There are certain eligible US-based merchants that can check out in the Pinterest app. US buyers can find the Buy Button below a Pin (it’s blue!) if they’re eligible. For the most part, however, Pinterest will send you to the merchant’s ecommerce site to complete the purchase.

Source: Pinterest

Shopping features:

Product Pins: These pins stand out from regular, unshoppable pins because they have a price listed in the corner. They show off your product details, including a special title and description, price, and stock availability.

Shoppable Lens: This feature is a bit like Googling images. You take a photo of a physical product, then Pinterest shows you similar products.

Shopping List: When people save products to their boards, they are automatically added to that person’s Shopping List.

Shop in Search: Some eligible regions allow users to search in a Shop-specific category. Your shoppable products will automatically show up here.

Shop Spotlights: Spotlights can feature your product prominently, getting it in front of more viewers. Spotlights are chosen by fashion bloggers, writers, and editors, so keep optimizing your product page and hope for the best.

TikTok Shopping

A TikTok Shop is an ecommerce feature integrated into TikTok’s platform. This feature makes selling products on TikTok possible. And, with 24 billion views and counting, the hashtag #TikTokMadeMeBuyIt alone makes for a pretty good argument to get sellin’ on the app.

How it works:

You can set up your own TikTok shop if you meet the app’s requirements. Once that’s done, it’s as easy as optimizing your product catalog and promoting your products.

TikTok shopping features:

TikTok Shopping API (coming soon!)

Third-party partner integration like Shopify, Square, Ecwid, and PrestaShop

You can include your product links on videos

8 quick tips for selling products with social shopping

Now that you’re a social shopping pro, it’s time to create or refresh and refine your social shopping strategy. Here are eight quick tips for selling your products!

Image is everything

Use high-quality images. People are visually oriented, so make sure your product photos are clear and attractive. Be sure to use bright, well-lit images that showcase your products in the best possible light.

Answer ‘what is this and why do I want it?’ in your product description

Use engaging descriptions. In addition to listing the facts about your product, use language that will capture people’s attention and make them want to learn more. Clear and concise product descriptions with benefits over features should do the trick.

Don’t try to pack too much information into each description. Instead, focus on making it easy for potential customers to know what your product is and why they need it.

Discounts and deals

Offer discounts and deals. Deals and discounts were a top motivation for online shoppers in 2023. 37% of people said discounts and deals were their deciding factors. Be sure to promote your deal on your page!

Make it easy to buy Have competitive pricing

Make sure your pricing is in-line with the industry standards. Take a look at prices on similar social shopping sellers’ pages. Then, price your products accordingly.

Promote, promote, promote!

Stay active on social media. The more you post about your products, the more likely people are to see them and make a purchase. Keep your social media pages updated regularly for the best results.

Get a free 30-day Hootsuite trial

Use social media marketing tools for a leg up

Use a social media chatbot

Provide excellent customer service. Respond quickly to questions and concerns, and do everything you can to ensure that your customers are happy during the buying process. One life-saving hack for impeccable customer service? Get a social media chatbot like Heyday.

Heyday is a conversational ai chatbot, that can automatically answer all your customer’s FAQs and queries, saving your team time and money.

Source: Heyday

Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Deliver 5-star customer experiences — at scale.

Get a free Heyday Demo

Turn customer service conversations into sales with Heyday. Improve response times and sell more products. See it in action.

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How To Be Successful On Social Media With Content Curation

Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits.

Why Social Media Content Curation Matters

Curation helps you survive two social media perils — overcrowded social media feeds and the crime of sounding too self-obsessed. It also helps you build invaluable relationships while providing value to your audience.

Curated content can help you engage social media fans and newsletter subscribers by moving beyond your expertise and sharing with them insights and ideas from experts world over.

If you are convinced of the necessity of social media content curation, let us move forward to the things you need to consider when implementing it for your social media pages.

1. You Need to Know Your Audience

Remember the two perils? Being self-obsessed is a huge no. Don’t simply curate ‘industry content that suits your brand.’ Also focus on exactly what your audience needs and wants at this instant. You will be surprised at how drastically that change in perception will affect your content choices.

Instead of resorting to lazy marketing (effortless content sharing), as Mark Schaefer calls it, you should make sure that your curated content also solves a real problem, and is interesting and timely.

The post in the image below is dated, and useless to your audience if you had shared it at the end of 2024, or now, in 2023. Avoid making such mistakes.

How do you know what your audience is interested in? Are you listening to them?

You are the best judge of the most relevant alert terms, so fine-tune them and make them more specific than the ones that I have suggested.

2. Curation Isn’t a Substitute for Original Content

By no means should you flood your social media page with curated content. There has got to be a balance of both created and curated/shared/re-tweeted posts.

Even if I hadn’t shared this information with you, you would probably know that this is happening. All of us do it, which makes it hard for a reader to assess the credibility of information shared on social. This is why it is critical for brands to create original content with unique value that can solve real problems. People love brands that can help them overcome obstacles in areas that are important to them — like their career or their personal lives. Sharing content with real value is an important part of establishing authority on social media.

The same standards apply to curated content, which represents you on social media just as created content does. Even if the content you share isn’t yours, you can add value with your unique insight or a tip that the author may have forgotten to mention. Even if you have nothing to say, ensure that you add something in your voice, maybe recommending an article like Alison has done in the example below.

You could even add emojis that let you express your personality to let your audience know that it is you sharing that information.

You could use a social media manager app like DrumUp that lets you customize curated social shares with emojis or a news aggregation app like Newsify that lets you curate niche-specific news for your audience, to easily curate unique content.

3. You Shouldn’t Lose Sight of Your Goals

It helps to have an intentional theme, one or two very clear messages that come across in everything that you curate (and create). Stay true to your central themes.

The brand Girls Who Code, for instance, clearly stands for gender equality and empowering women in the tech world. That message comes across very clean. They curate a lot of content synonymous with that message.

4. You Need to Have a Systematic Process for Content Curation

You can’t manually sift through content in your niche, the research could take hours. Plus, doing it without a set process would be hard if you had to do it everyday, or on a regular basis. Keeping on top of current events would become a real task.

Create your process. Identify top blogs, influencers, and new agencies to follow. You could streamline the process further by monitoring RSS feeds of every site on your list on a curation software.

Read as much as possible of what you intend to post on your social pages because it will represent your brand. Get your content marketing team involved. Ensure that everything that goes out is screened for relevance, value to your audience, and how it aligns with your central theme.

Place curated content alongside your created content on a content calendar. That way, you can enjoy an overview of your curated/created content distribution ratio and track if you have focused on central theme enough.

5. Curating Partner/Stakeholder Content Can Help You Increase Reach

As a business, you may have built strategic ties with people/companies in your industry. You can reinforce those ties by sharing content created by them. This works on the same principle as influencer marketing. You feature your partners and their content, and they, in turn, help you promote your content.

Co-marketing is an interesting way to expand your audience and reach more people. This works especially well when you partner with a company that has the same target audience as you do.

You begin by finding those companies and making contact. Alternatively, you can catch their attention by sharing their content before you begin conversing with them. Knowing what you can do for them may make them warmer towards your co-marketing proposal.

To Sum It up in a Tips List

Don’t forget to add the element of ‘you’ to every post.

Credit your sources, it is the right thing to do and they’ll appreciate it.

Remember that curation applies to all content formats, visual content included.

Don’t resort to lazy marketing, make sure that every post adds value.

Stick to your central theme and message.

Leverage social media management tools to simplify the process.

Make sure to build relationships along the way, they are important.

That’s a wrap. Which of these do you struggle with the most? We could explore that a bit more on social media. Also, if you have some information that belongs on this post, feel free to share it.

Image Credits

Social Media Advertising Best Practices

In our industry, good content is invaluable. But good content is also hard work.

From planning to Quality Contro, content must be researched, nurtured, analyzed, and improved on an ongoing basis to make it as suitable as possible for your target audience. But if no one is finding your content, then regardless of the quality, it won’t have an impact on your business’s bottom line. This is where paid amplification comes into play.

Pushing targeted eyeballs to quality content is something our team has had success with, so below I have shared some of the things we’ve learned from our experience.

Amplification steps

Defining objectives

Once these have been agreed upon, you then need to decide which social channel or channels to leverage in order to reach and engage your desired target audience.


You may have heard horror stories recently about the eradication of brand reach on Facebook; but these issues are limited to organic reach, and actually play into the hands of those with paid budgets at their disposal.

In terms of setting goals, however, I would recommend this technique for goals like increasing reach or impressions as a gauge metric. Setting ‘eyeballs’ as a goal is more effective because no matter how good the content you can’t guarantee engagements.

So, let’s say you’ve decided that you want your content to get 50,000 impressions rather than a number of engagements. What happens when you reach your impressions (or reach) goal and your engagement rate is through the roof? If your content registers a strong engagement rate then push your amplification further because it’s clear that your audience and people who are seeing your content are reacting well to it.

But how do you get the best value for money? If you are trying to get people interested in your content you can target related keywords and pages. To keep costs down but your ad still targeted you should approach this like you would a Google Adwords campaign.

Try and avoid the most generic terms and pages that relate to your content.

For example, if your content is on motorsports then choose pages or interests that are related but aren’t necessarily obvious, like public figures James May, Richard Hammond, and Ayrton Senna, or movies like the Fast and Furious franchise.

If your content is more suited for remarketing or people who are your established demographic then a bit of Facebook mining can really open your eyes to which pages, brands or interests to target.

The equation shown allows you to establish what percentage of the people who like your page also like another brand or interest. When you have established this you can use related pages and interests to help optimise your amplification by using the same methods as previously explained.


Twitter Ads used to be an exclusive club, only available to those who could afford the minimum spend that bought you access to an account manager. It was out of reach for most businesses. Thankfully that has now changed with the launch of the self-service feature. Twitter is now available to the masses and your content can be amplified no matter what your budget.

To amplify your content on Twitter, you will need to launch a Promoted Tweets campaign. Here you will be able to select a tweet for amplification, much like Facebook’s Page Post Engagements feature, or you can create a new tweet featuring your content.

To ensure that you are reaching the right people you will need to be targeting the right people. These targeting metrics aren’t as specific as Facebook and are split into the following four areas:


Interests and followers


Tailored Audiences

Firstly, I will walk you through keyword targeting. It’s as simple as it sounds; you input keywords and Twitter will aim your campaign at accounts that relate to that keyword either in their tweets or bio. So, for example, if you wanted to target Manchester United fans you might want to use the keywords Man Utd, Man U, #MUFC etc.

If you set up an interests and followers campaign you will be targeting exactly that. Twitter suggests interests through its categories feature but also allows you to be more specific.

Now, for me, this is where this targeting avenue falls down. You can input @usernames of people and influencers relevant to your content but it targets people similar to that user’s followers.

So you will be targeting people who are interested in your content but there is no guarantee that people similar will be as well.

To reduce the risk using this method, I would recommend conducting comprehensive research into how you choose influencers. I recommend tools such as Followerwonk to find this information.

Targeting by television is really useful if you have content relevant to a popular television show or event. Twitter has the TV guide’s information stored into its targeting so finding the relevant shows is simple. This method of targeting is for content that will have maximum impact during the show’s broadcast because this is when the conversation about the show will be at its loudest. For this reason the longevity of this method is not as strong as the others.

Tailored audiences campaigns are essentially remarketing to those who already have an affinity with, or showed interest in, your brand. This is because you will have to upload an email list to Twitter’s server and it will then target your content to the recognised emails’ Twitter accounts. This way of amplification will be more useful for content to encourage repeat purchases or to improve customer loyalty.

Once you have decided the right targeting method for your content you will need to set up the tweet to achieve maximum potential and cost efficiency. A recent study by Twitter found that tweets including an image were 35% more likely to be retweeted than those featuring other types of content, such as a video URL or a hashtag.

To optimise your Twitter amplification, I would suggest reviewing the success of your targeting when your ad has been running long enough to give you an indication of how it is doing. Whether you have chosen to target through keywords, interests, @usernames or television programmes, Twitter allows you to measure the success of each of those.

So, for example, if you have targeted followers of ten @usernames you can see which ones are giving you the best value, whether it’s cost per impression or engagement.

Once you have established which ones are most profitable, you can replace the less profitable @usernames with ones similar to these optimised ones and to reduce your overall spend on your amplification.

So if your ad had a low cost per impression or engagement with the Guardian then you should consider including The Telegraph or The Independent. If you repeat this method throughout the length of the amplification you can ensure you are keeping your ad fresh and optimised. 


If your content is more appropriate for a professional audience then LinkedIn offers that exact alternative. These are called Sponsored Updates and you can target LinkedIn members through companies they are connected with, their industry or their job titles. Moreover, if your content is more suitable for senior professionals you can also target by seniority.

When setting up your Sponsored Update it is important to be resourceful on LinkedIn. You are targeting these people because they are professionals so offer them something that will benefit their careers or be useful for how they approach their professional life. Include compelling and relevant imagery.

What’s to come?

Amplification Checklist

Now you have considered the above information, here’s a handy checklist to aid you during your social amplification:

Outline your objective

Set goals on how to achieve your objective

Recognise which channel or channels would best suit your niche

Decide which type of ad suits you


So now you should be aware of the options and capabilities of social amplification. You’ve worked hard on your content, hard enough for you to be proud of it. Showcase it in all its glory by creating a social amplification strategy so you can get all the rewards your effort deserves.

Thank you to Kyle Kirkland for sharing his thoughts and opinions in this blog post. Kyle is a social media consultant at

Thank you to Kyle Kirkland for sharing his thoughts and opinions in this blog post. Kyle is a social media consultant at Zazzle Media , a UK-based digital marketing agency with a reputation as one of the leading lights in the world of digital content creation and distribution. You can connect with Kyle on LinkedIn

Using Big Data To Your Advantage On Social Media


SMBs use big data analytics on social media marketing, as well as to find ways to reduce costs, increase products and inform general business decision-making.

How to create a social media strategy with big data

The most successful social media strategies match what your customers and the outside world are telling you. Consider taking the five following steps to create your company’s social media strategy:

1. Find out what the general public thinks of your brand.

To hear what the wider world is saying about your brand and its products and services, consider investing in a social customer relationship management (CRM) solution. Many CRM packages include or offer social listening tools as an add-on that you can use to track social media trends. 

Set your CRM to watch out for mentions of your brand and its products and services. Track what people are saying about your competitors too. The unstructured data it gathers is then passed through AI so you can see which products consumers are excited about and share with their friends on social media. [Read related article: The Best CRM Software]

2. Get whole-market insights from both social media and customer data.

To start, the unstructured data you’ve got from your social CRM software should be related to the structured data already available, like the customer details, to derive actionable insights with big data. From there, you can create a social media strategy based on the insights obtained. Figure out the best possible strategy that encompasses the key factors to bring out consumer-driven results.

3. Create content based on your insights.

With the strategy in place, now is the time to create the content. Come up with material that will resonate with your customers. Since content is crucial in the success of your strategy, it is important to spend time drafting it.

4. Choose your target audience.

When the content is ready, it is time to pinpoint the customers. From the results of the analysis performed earlier, you can identify and reach your target market.

5. Run your campaign and analyze the results.

Lastly, it is time for execution. Armed with the right content from the analysis, you can check the effectiveness of the strategy.

When your social media strategy has been executed, analyze it, gain insights and use it to refine the process. That is the most important result to glean from the social media campaigns or strategies implemented.

Bottom Line

While big data can help you get better campaign results, don’t forget the 5:3:2 rule for social media. You need to create a mix of content to keep your followers engaged and interested. If you use most of your posts to sell, you’re likely to lose followers.

The importance of big data

Social media marketing is still worth it despite recent dips in engagement on platforms such as Facebook and Instagram. Big data has made marketing analytics more about future predictions and the effects of the current strategies in the future. Predictive analysis is gaining popularity with the marketers, and big data plays a huge role in it.

Not only can marketers predict the behavior of consumers, but they can also use the conclusions from their data analysis in various other indirect marketing methods, like split testing. The right analysis and adoption of big data will ensure that the strategy hits the target and boosts ROI significantly.

Guide To Cultivating Relationships In Social Media

Why Use Relationship Marketing?

When you focus on relationship marketing, you will have several major types of connections. First, you will have “instant action” users who immediately make a purchase. This group is about as much of a minority as Rwandan Pygmies in the U.S., so don’t rely on them too much. Most of your users will fall into one of three groups: “casual,” “committed,” and “dedicated.”

Your casual followers will see your posts, potentially skimming them from time to time, but for the most part will ignore your company. Your committed followers, meanwhile, will read most of your posts and will have a budding sense of loyalty and brand recognition for your company. Best of all, however, your dedicated followers will actively help promote your brand through sharing links, re-tweeting, or otherwise spreading your company through the network.

The brand recognition, sense of relationship, and loyalty found here are items with a beautiful long term yield, blossoming like a field of money flowers. The rewards may take anywhere from weeks to years to show fully, but the end results are fully worthwhile. Here are several things to keep in mind while building that presence.


If you want to build brand recognition, you have to use all the standard branding tactics. This means that your logo should be visible, present from day one, and consistent between all your products.

Provide Value

If you want people to pay attention to your posts, you’ll need to give them a reason to do so. This means that your posts must be useful to customers. Keep in mind, though, that some “uses” are more popular than others. For example, if you can provide users with a good laugh, they will love you for it.

Keep a Consistent Voice

You should be posting at least once a week, and typically more (three to fourteen times per week) if you want people to actually remember you. Pay attention to user response, however, to determine the right frequency for your company.


You should be present and accounted for on as many of the social networks as you can. This includes LinkedIn, Facebook, Twitter, and the blogosphere (via a company blog).

Call On the Existing Community

If you really want to take off, it’s important that you connect with the movers and shakers of your network. These “key players” are present in every network, with the h2est cross-platform voices coming from the world of blogging. Work to locate and connect with these groups for powerful promotion opportunities.

Post imanges: by gfpeck, by Spirit-Fire, by aqsahu

Social Media Marketing – Not For Everyone?

After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one.

Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking channels.

Do you convince such people that they need to push on, as social media marketing is a necessity these days, or is social media just not for everyone?

Whilst we’ve all heard the benefits of using social media to promote businesses, the dilemma is that using social media as an effective marketing tool also requires:

some technical ability (albeit pretty basic);

time, when you may already have issues with time management;

putting yourself ‘out there’, the social aspect of social media is intimidating to many;

creative writing skills;

a budget to hire a professional to get started or run your campaign, if you just cannot manage it internally.

Even after discussing the ways of managing all of these issues – sometimes over and over again – I still get resistance in many cases.

“I can’t see myself telling the world what I’m having for breakfast.”

“I just don’t get Facebook.”

“It’s just not ME!”

So I’ve become a Social Media Marketing Evangelist, and I’ve been able to convert nearly all of those ‘with little faith’ through:

inspiring with case studies of related businesses that have shown real results through social media marketing;

brain storming content ideas related to the areas of the business that the client is most passionate about;

using channels that are most suited to the clients skills and interests – videos for YouTube may really excite a person less inclined to write blog posts;

working out a time management plan that fits with the clients’ other responsibilities;

identifying others that may assist the client (at no or low cost) – teenage children are a good resource for sole traders, while using a variety of staff members works in larger organisations;

showing how to set a realistic budget for social media marketing in case professional assistance is needed on a regular basis;

setting up tools for integrating accounts and automated posting;

discussing the other benefits of using social media – communicating with and retaining existing customers, networking, keeping tabs on competitors, etc.;

meeting the sceptical parties in an organisation to get their buy-in and discuss setting up a social media marketing plan and policy.

Usually at some point along this path I see the client become more comfortable with using social media.  Most become full converts after signing on new clients and making more sales through their social media efforts, for example:

a small business owner, who barely used email a year ago, is now happily chatting with prospective clients on Twitter on a daily basis;

a sole trader that couldn’t see himself ‘rattling on about my daily habits online’, has a popular YouTube channel showing off his services;

a marketing assistant that had to struggle with the business owner for the okay set up a social media campaign, now amazes him with the number of sales they get through their Facebook page and Twitter.

Perhaps the super sceptics will have to take their chances using more traditional marketing methods, but as there has been such a shift in marketing practices toward using social media, they may very well fall behind their competitors and will have to come to terms with it sooner or later. In this case they are probably best off hiring a professional social media consultant to run their campaigns for them.

Social Media Marketing may not suit everyone initially, but it’s definitely something that business owners, marketing and sales staff do need to come to terms with to be competitive in the business world today.

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