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What is Social Media Mining?

Social Media Mining is basically a reward system. Here one gains rewards and points based on their activity and contribution to the community. Social Media Mining works to generate content, engage current users, and get more users.

Even though almost every single social media platform provides some reward, only platforms that have adopted Social Media Mining allow their users to monetize the reward gained.

Note: Social Mining or Social Media Mining differs from Social Media Data Mining.

We will discuss the following topics in Social Media Mining:

How does Social Media Mining work?

Examples of Social Mining

What are the perks and demerits of Social Mining?

Let us talk about them in detail.

1] How does Social Media Mining work?

Social Mining works on Blockchain technology, and the engagement is tokenized. So, whenever a user interacts with a piece of content, creates something, or shares something, their activity is tracked, and based on that, they get rewarded. The rewards are given, keeping the following steps in mind.

To calculate the reward that should be given to the user, scores and ranks are allocated based on their contribution.

Based on the rules and policies of the organization, tokens are allocated to the user.

Once the tokens are generated, they are sent to the waller of the user. They ensure transparency and security in this process.

After the user has received these tokens, they can turn them into cryptocurrency or use them within the platform to access premium features.

The tokens earned during this process can also be used to influence decisions and governance of the platform.

2] Examples of Social Mining

Now that we know how the Social Mining platform work, we should look at some of the examples for the same. There are various Social Mining projects, but we will talk about Reddit.

Reddit, undoubtedly, is one of the most popular social media platforms in the world. However, most people don’t know about Reddit Moons. Reddit Moons are ERC-20 tokens; they have monetary value as they are built on Arbitrum layer-2 solution. Active SubReddits members are given r/CryptoCurrency. One can redeem them to get premium access or Reddit Coins.

There are other Social Mining platforms, such as Hive, SteemIt, and YUP. Here, you will get rewarded with points that can then be redeemed.

3] What are the perks and demerits of Social Mining?

Everything is not hunky-dory with Social Mining, they are some demerits that should be addressed, and at the same time, there are some perks as well. In this section, we will discuss both of them to help you decide.

Following are the perks of Social Mining

Social Mining helps users to interact more and build a larger network. Since there is an incentive to participate, they will more likely interact with the content of other creators.

Due to this interaction, more and more users will get empowered to share their content. Not just general users but also artists will be able to monetize their art.

Lastly, using Social Media won’t just be a waste of time; one can easily make a few bucks out of it.

Although there are various perks, we need to discuss some of the demerits of Social Media Mining.

In the quest for quick money, some users will try to manipulate the algorithm, which is borderline cheating, to get more out of the platform. This is not healthy for the platform and its users.

Not just that, one should also be aware of the fact that cryptocurrency is not stable. It fluctuates, and its values can increase or decrease depending on the market.

It also makes the user addicted to the platform. We humans are so addicted to rewards that this can backfire and can have an impact on our personal and emotional well-being.

Read: Botnet Tracker lets you track the activity of live Botnets worldwide

What is an example of Social Media Mining?

There are various examples of Social Media Mining; however, let us discuss one more example, which is Hive. Hive is a social media platform that was driven by Steem, another Social Media Mining platform. Hive gives its users a lot of control over the content and doesn’t promote censorship of the content. Also, it rewards engagement and time given to the platform. Hive has also outperformed Steem, which is one of the biggest players in the Social Media Mining industry.

Also Read: Why do companies collect, sell, buy or store personal data

What are some uses of Social Media Data Mining?

Read: How to protect your Privacy on Social Media and Internet.

You're reading Social Media Mining – Introduction With Examples

Social Media Advertising Best Practices

In our industry, good content is invaluable. But good content is also hard work.

From planning to Quality Contro, content must be researched, nurtured, analyzed, and improved on an ongoing basis to make it as suitable as possible for your target audience. But if no one is finding your content, then regardless of the quality, it won’t have an impact on your business’s bottom line. This is where paid amplification comes into play.

Pushing targeted eyeballs to quality content is something our team has had success with, so below I have shared some of the things we’ve learned from our experience.

Amplification steps

Defining objectives

Once these have been agreed upon, you then need to decide which social channel or channels to leverage in order to reach and engage your desired target audience.

Facebook

You may have heard horror stories recently about the eradication of brand reach on Facebook; but these issues are limited to organic reach, and actually play into the hands of those with paid budgets at their disposal.

In terms of setting goals, however, I would recommend this technique for goals like increasing reach or impressions as a gauge metric. Setting ‘eyeballs’ as a goal is more effective because no matter how good the content you can’t guarantee engagements.

So, let’s say you’ve decided that you want your content to get 50,000 impressions rather than a number of engagements. What happens when you reach your impressions (or reach) goal and your engagement rate is through the roof? If your content registers a strong engagement rate then push your amplification further because it’s clear that your audience and people who are seeing your content are reacting well to it.

But how do you get the best value for money? If you are trying to get people interested in your content you can target related keywords and pages. To keep costs down but your ad still targeted you should approach this like you would a Google Adwords campaign.

Try and avoid the most generic terms and pages that relate to your content.

For example, if your content is on motorsports then choose pages or interests that are related but aren’t necessarily obvious, like public figures James May, Richard Hammond, and Ayrton Senna, or movies like the Fast and Furious franchise.

If your content is more suited for remarketing or people who are your established demographic then a bit of Facebook mining can really open your eyes to which pages, brands or interests to target.

The equation shown allows you to establish what percentage of the people who like your page also like another brand or interest. When you have established this you can use related pages and interests to help optimise your amplification by using the same methods as previously explained.

 Twitter

Twitter Ads used to be an exclusive club, only available to those who could afford the minimum spend that bought you access to an account manager. It was out of reach for most businesses. Thankfully that has now changed with the launch of the self-service feature. Twitter is now available to the masses and your content can be amplified no matter what your budget.

To amplify your content on Twitter, you will need to launch a Promoted Tweets campaign. Here you will be able to select a tweet for amplification, much like Facebook’s Page Post Engagements feature, or you can create a new tweet featuring your content.

To ensure that you are reaching the right people you will need to be targeting the right people. These targeting metrics aren’t as specific as Facebook and are split into the following four areas:

Keywords

Interests and followers

Television

Tailored Audiences

Firstly, I will walk you through keyword targeting. It’s as simple as it sounds; you input keywords and Twitter will aim your campaign at accounts that relate to that keyword either in their tweets or bio. So, for example, if you wanted to target Manchester United fans you might want to use the keywords Man Utd, Man U, #MUFC etc.

If you set up an interests and followers campaign you will be targeting exactly that. Twitter suggests interests through its categories feature but also allows you to be more specific.

Now, for me, this is where this targeting avenue falls down. You can input @usernames of people and influencers relevant to your content but it targets people similar to that user’s followers.

So you will be targeting people who are interested in your content but there is no guarantee that people similar will be as well.

To reduce the risk using this method, I would recommend conducting comprehensive research into how you choose influencers. I recommend tools such as Followerwonk to find this information.

Targeting by television is really useful if you have content relevant to a popular television show or event. Twitter has the TV guide’s information stored into its targeting so finding the relevant shows is simple. This method of targeting is for content that will have maximum impact during the show’s broadcast because this is when the conversation about the show will be at its loudest. For this reason the longevity of this method is not as strong as the others.

Tailored audiences campaigns are essentially remarketing to those who already have an affinity with, or showed interest in, your brand. This is because you will have to upload an email list to Twitter’s server and it will then target your content to the recognised emails’ Twitter accounts. This way of amplification will be more useful for content to encourage repeat purchases or to improve customer loyalty.

Once you have decided the right targeting method for your content you will need to set up the tweet to achieve maximum potential and cost efficiency. A recent study by Twitter found that tweets including an image were 35% more likely to be retweeted than those featuring other types of content, such as a video URL or a hashtag.

To optimise your Twitter amplification, I would suggest reviewing the success of your targeting when your ad has been running long enough to give you an indication of how it is doing. Whether you have chosen to target through keywords, interests, @usernames or television programmes, Twitter allows you to measure the success of each of those.

So, for example, if you have targeted followers of ten @usernames you can see which ones are giving you the best value, whether it’s cost per impression or engagement.

Once you have established which ones are most profitable, you can replace the less profitable @usernames with ones similar to these optimised ones and to reduce your overall spend on your amplification.

So if your ad had a low cost per impression or engagement with the Guardian then you should consider including The Telegraph or The Independent. If you repeat this method throughout the length of the amplification you can ensure you are keeping your ad fresh and optimised. 

LinkedIn

If your content is more appropriate for a professional audience then LinkedIn offers that exact alternative. These are called Sponsored Updates and you can target LinkedIn members through companies they are connected with, their industry or their job titles. Moreover, if your content is more suitable for senior professionals you can also target by seniority.

When setting up your Sponsored Update it is important to be resourceful on LinkedIn. You are targeting these people because they are professionals so offer them something that will benefit their careers or be useful for how they approach their professional life. Include compelling and relevant imagery.

What’s to come?

Amplification Checklist

Now you have considered the above information, here’s a handy checklist to aid you during your social amplification:

Outline your objective

Set goals on how to achieve your objective

Recognise which channel or channels would best suit your niche

Decide which type of ad suits you

Conclusion

So now you should be aware of the options and capabilities of social amplification. You’ve worked hard on your content, hard enough for you to be proud of it. Showcase it in all its glory by creating a social amplification strategy so you can get all the rewards your effort deserves.

Thank you to Kyle Kirkland for sharing his thoughts and opinions in this blog post. Kyle is a social media consultant at

Thank you to Kyle Kirkland for sharing his thoughts and opinions in this blog post. Kyle is a social media consultant at Zazzle Media , a UK-based digital marketing agency with a reputation as one of the leading lights in the world of digital content creation and distribution. You can connect with Kyle on LinkedIn

How To Be Successful On Social Media With Content Curation

Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits.

Why Social Media Content Curation Matters

Curation helps you survive two social media perils — overcrowded social media feeds and the crime of sounding too self-obsessed. It also helps you build invaluable relationships while providing value to your audience.

Curated content can help you engage social media fans and newsletter subscribers by moving beyond your expertise and sharing with them insights and ideas from experts world over.

If you are convinced of the necessity of social media content curation, let us move forward to the things you need to consider when implementing it for your social media pages.

1. You Need to Know Your Audience

Remember the two perils? Being self-obsessed is a huge no. Don’t simply curate ‘industry content that suits your brand.’ Also focus on exactly what your audience needs and wants at this instant. You will be surprised at how drastically that change in perception will affect your content choices.

Instead of resorting to lazy marketing (effortless content sharing), as Mark Schaefer calls it, you should make sure that your curated content also solves a real problem, and is interesting and timely.

The post in the image below is dated, and useless to your audience if you had shared it at the end of 2024, or now, in 2023. Avoid making such mistakes.

How do you know what your audience is interested in? Are you listening to them?

You are the best judge of the most relevant alert terms, so fine-tune them and make them more specific than the ones that I have suggested.

2. Curation Isn’t a Substitute for Original Content

By no means should you flood your social media page with curated content. There has got to be a balance of both created and curated/shared/re-tweeted posts.

Even if I hadn’t shared this information with you, you would probably know that this is happening. All of us do it, which makes it hard for a reader to assess the credibility of information shared on social. This is why it is critical for brands to create original content with unique value that can solve real problems. People love brands that can help them overcome obstacles in areas that are important to them — like their career or their personal lives. Sharing content with real value is an important part of establishing authority on social media.

The same standards apply to curated content, which represents you on social media just as created content does. Even if the content you share isn’t yours, you can add value with your unique insight or a tip that the author may have forgotten to mention. Even if you have nothing to say, ensure that you add something in your voice, maybe recommending an article like Alison has done in the example below.

You could even add emojis that let you express your personality to let your audience know that it is you sharing that information.

You could use a social media manager app like DrumUp that lets you customize curated social shares with emojis or a news aggregation app like Newsify that lets you curate niche-specific news for your audience, to easily curate unique content.

3. You Shouldn’t Lose Sight of Your Goals

It helps to have an intentional theme, one or two very clear messages that come across in everything that you curate (and create). Stay true to your central themes.

The brand Girls Who Code, for instance, clearly stands for gender equality and empowering women in the tech world. That message comes across very clean. They curate a lot of content synonymous with that message.

4. You Need to Have a Systematic Process for Content Curation

You can’t manually sift through content in your niche, the research could take hours. Plus, doing it without a set process would be hard if you had to do it everyday, or on a regular basis. Keeping on top of current events would become a real task.

Create your process. Identify top blogs, influencers, and new agencies to follow. You could streamline the process further by monitoring RSS feeds of every site on your list on a curation software.

Read as much as possible of what you intend to post on your social pages because it will represent your brand. Get your content marketing team involved. Ensure that everything that goes out is screened for relevance, value to your audience, and how it aligns with your central theme.

Place curated content alongside your created content on a content calendar. That way, you can enjoy an overview of your curated/created content distribution ratio and track if you have focused on central theme enough.

5. Curating Partner/Stakeholder Content Can Help You Increase Reach

As a business, you may have built strategic ties with people/companies in your industry. You can reinforce those ties by sharing content created by them. This works on the same principle as influencer marketing. You feature your partners and their content, and they, in turn, help you promote your content.

Co-marketing is an interesting way to expand your audience and reach more people. This works especially well when you partner with a company that has the same target audience as you do.

You begin by finding those companies and making contact. Alternatively, you can catch their attention by sharing their content before you begin conversing with them. Knowing what you can do for them may make them warmer towards your co-marketing proposal.

To Sum It up in a Tips List

Don’t forget to add the element of ‘you’ to every post.

Credit your sources, it is the right thing to do and they’ll appreciate it.

Remember that curation applies to all content formats, visual content included.

Don’t resort to lazy marketing, make sure that every post adds value.

Stick to your central theme and message.

Leverage social media management tools to simplify the process.

Make sure to build relationships along the way, they are important.

That’s a wrap. Which of these do you struggle with the most? We could explore that a bit more on social media. Also, if you have some information that belongs on this post, feel free to share it.

Image Credits

70 January Social Media Holidays & Post Ideas (With Free Calendar)

As Dr. Seuss wrote: “Don’t cry because it’s over. Smile because it happened.” And while you may feel that way as you look back on 2023, I say let’s bring on a new year!

Me as we (cautiously, yet optimistically) enter a new year.

The time is (almost) January 2023, and if the last few years have taught us anything, it’s to expect the unexpected. Almost anything can change—fast.

Luckily, some things are set in stone. Like the fact that people still use (and love) social media. And that holidays will always fall on certain days. And that holidays provide the perfect opportunity for your business to post on social media. All is right with the world again!

So to help with your social media planning, we’re sharing

Tips to start January off on the right foot on social media

January social media holidays to post about this month

Even more social media post ideas you can use in January

Let’s get planning!

Download our NEW 2023 marketing planning calendar to get a full list of tips and ideas for every month of the year!

Tips for planning your January 2023 social media strategy

Before we hop into January social media holidays and post ideas, here are some general tips to keep in mind for the first month of the year.

Create a baseline report for your social media marketing

How many social media followers you have on each profile.

Audience demographics (you can find this in your Insights reports—it includes information on the breakdown of your social media audience).

Top posts from the last month or year.

General engagement metrics (use our guide to check social media engagement here).

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Taking a quick look at this information will give you valuable data that can inform your strategy and planning throughout the year. And, it will give you something to look back on so you can see how you’ve grown!

Update your social media business descriptions

The new year is also an ideal time to look at your social media profiles and update your business descriptions. Your social media business descriptions give visitors a quick idea of who your business is, what you do, and who you serve, so it’s important that it’s updated and aligned with your brand identity.

Use our tips to write the perfect business description here.

Use January hashtags

Hashtags can help you take your social media posts to the next level by expanding your reach, grouping your posts in with related or trending posts, and getting you seen by users outside of your direct audience. Here are some January hashtags to incorporate:

#happynewyear

#happy2023

#resolutions

#newyearsresolution

#healthyhabits

#ihaveadream

#winter

#goldenglobes

#giveblood

#healthyhabits

#winter

#snow

#january

#january2023

#2023

#2023events

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Related: Get even more January hashtags + winter Instagram captions to use all season.

January social media holidays (with ideas and examples)

You might think that the holidays are over come January, but this month is still packed with some social media holidays and observances you can use to engage your audience for the next 31 days.

International New Year’s Resolution Month for Business

Talk about an observance tailor-made for businesses! January is International New Year’s Resolution Month for Business—not only is that a mouthful, but it’s a great opportunity for reflection and planning. Then, once you have your resolutions put together for your business, you can share them using these social post ideas:

Write a blog post outlining your business’s New Year’s resolutions, then share a link to your blog post on your social media sites.

Share your top New Year’s resolution on social media and ask your audience to share theirs.

If your business offers products or services that tie into popular resolutions (such as gyms, professional organizers, cleaning services, etc.), offer a New Year’s resolution special and promote it on social media.

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National Blood Donor Month

January is also National Blood Donor Month. According to the Association for the Advancement of Blood & Biotherapies (AABB), “January is usually a period of critical blood shortages.” Because of this, National Blood Donor Month presents a great way for your business to get involved and give back. Here are some social post ideas around this January observance:

Share some fast facts about the importance of becoming a blood donor. You can find information from the Red Cross or the AABB.

Apply to host a blood drive at your location. Post about your event on social media and create a Facebook event to get the word out.

Can’t host a blood drive? Find out where blood drives are happening in your community and share the information on your social media sites.

Run a promotion where customers who bring in proof of blood donation receive a special discount—post about it on social media. Don’t forget to snap some pictures with your customers when they come in to spread the word!

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Jan 4: National Trivia Day

How many folds does a chef’s hat have? If you guessed 100, you’re probably a trivia master, and this day is for you! (Fun fact: The chef’s hat, also known as a toque, has 100 folds to represent the 100 ways to cook an egg. Who knew?). January 4th is National Trivia Day. It’s more than just a day to show off your knowledge or participate in a trivia night at your local watering hole, it’s also a great way to engage your audience on social media. Try these ideas:

Invite your audience to a National Trivia Day and go live on Facebook or Instagram to ask people some fun trivia questions. Winner gets a prize! (Stumped about what to ask? Check out the 250 best trivia questions.)

Post your favorite trivia question and ask your audience to guess the answer. You can also give the first person who answers it correctly a prize.

Ask your audience to share their favorite trivia tidbit or a surprisingly true fact.

Post two truths and a lie: Two true facts and one that you made up. Ask your audience to guess the fake.

Post some trivia about your business so your audience can get to know you and your business history better.

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Jan 8: Bubble Bath Day

Did you know there was a whole day dedicated to bubble baths? It falls on January 8th and is a great opportunity for businesses to encourage their audience to indulge in some self-care. Here are some social post ideas to try:

If your business offers products like bubble bath, candles, or bath soak, post a picture of a luxurious bubble bath with your products displayed.

You can also put together a bubble bath bundle featuring your products and promote it on social media.

Post a quote about self-care and encourage your audience to take some time for themselves.

Spas and salons can run special promotions in honor of Bubble Bath Day and post about it on social media.

Pet groomers can post a cute picture of a pup covered in bubbles–don’t forget to mention your services!

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Jan 14: Dress Up Your Pet Day

There’s nothing I find cuter than pets in clothes. I love to stuff my plump little dog into a sweater—he looks like a pig in a blanket. People get very excited about sharing pictures of their pets, too. I once worked with a lawyer that would post a “dog of the week” submitted from their audience, and they received at least 5-10 submissions every week!

On Dress Up Your Pet Day, you can have a lot of fun with these social media ideas:

Run a Dress Up Your Pet Day contest. Ask your audience to share a picture of their pet dressed up to their social media profiles and tag you or use a custom hashtag. Choose a winner at random for a prize.

Share a picture of your pet dressed up on your business’s social media pages. Ask your employees to share theirs, too!

If your business allows pets, have your customers bring in their pets dressed up to receive a discount. Don’t forget to take pictures to post on social media!

Post a TikTok of your employees’ pets dressed up in different outfits. Don’t forget to cross-promote your TikTok masterpiece on Instagram and Facebook, too!

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Jan 16: Martin Luther King Jr. Day

Martin Luther King, Jr. Day is a federal holiday that was signed into law in 1983 to honor the Civil Rights leader. While his birthday is January 15, Martin Luther King Jr Day is observed on the third Monday of the month. Use these social media post ideas on Martin Luther King Jr. Day:

Post your favorite quote from Dr. King to your social media pages. (Here are some you can choose from.)

If your business is closed in observance of the federal holiday, make sure to post about the change in operations to let your customers know.

Ask your audience to share their favorite Martin Luther King Jr. quote.

Share an article from a reputable source (like your local paper) about Martin Luther King Jr.

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Jan 19: Get to Know Your Customers Day

Without your customers, your business wouldn’t be here. So this day is dedicated to them! Get to Know Your Customers Day falls on the third Thursday of each quarter, so you can also use these ideas again in April, July, and October:

Create a short survey to gain a better understanding of who your customers are, what they would like to see from you on social media, and how your business can improve. Share the link on social media and ask for feedback. (You can use these customer feedback questions to get started!)

Use the Facebook Polls feature to ask what type of posts your audience wants to see from you (educational, fun, community-building, promotional, etc.).

Try the Facebook post test feature to see what type of post resonates with your audience on Facebook.

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Jan 24: National Compliment Day

National Compliment Day falls on January 24th and is all about sharing kind words with your friends, neighbors, and coworkers. You can use this as part of your January social media calendar with these ideas:

Share a cute graphic to your Instagram Story that your followers can use to give a compliment. Start it off by complimenting a local business. We created a template you can customize and use here!

Post a picture of your employees (with their permission) along with a nice compliment.

Your fans and followers have probably given you some compliments online! Use this opportunity to share user-generated content that highlights customer favorites or what customers love most about your business.

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More January social media holidays

There are plenty more holidays and observances where that came from! Here are even more to fill your January social media calendar.

Monthly observances

Brain Teaser Month

Be Kind to Food Servers Month

Cervical Cancer Screening Month

Eye Care Month

Family Fit Lifestyle Month

National Braille Literacy Month

National Candy Month

National Glaucoma Awareness Month

National Hobby Month

National Hot Tea Month

National Mentoring Month

National Oatmeal Month

National Personal Self-Defense Awareness Month

National Staying Healthy Month

National Thank You Month

National Train Your Dog Month

January holidays and observances

Jan 1: New Year’s Day (Get New Year’s social post ideas here!)

Jan 3: J.R.R. Tolkien Day

Jan 4: World Braille Day

Jan 6: National Take Down the Christmas Tree Day

Jan 6: Cuddle Up Day

Jan 10: Golden Globes

Jan 9: Law Enforcement Appreciation Day

Jan 11: International Thank-You Day

Jan 13: Make Your Dream Come True Day

Jan 19: National Popcorn Day

Jan 21: International Sweatpants Day

Jan 21: National Hug Day

Jan 22: Chinese New Year

Jan 25: Opposite Day

Jan 28: Data Privacy Day

Jan 29: National Puzzle Day

Jan 30: National Croissant Day

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January social post ideas (not about holidays!)

Want to spice up your January social media calendar with some posts that aren’t all about holidays? Here are some ideas to try.

Create and post a 2023 wrap up

You made it through 2023, and that’s something to celebrate! You can create a short wrap-up video or post outlining exciting milestones you hit for your business over the last year, any big wins you want to share, and a thank you to your customers for being there with you through it all. People love to read about themselves—and they love to feel appreciated—so this is a win-win for you and for them!

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Related: Get examples of the best year-end emails plus tips to write your own. Then use these January email subject line ideas to increase opens!

Post about your 2023 plans

Got cool plans in the works like a new product or service you’re launching? Excited to be adding new people to your team? Or are you still knee-deep in planning? Your social media audience is interested in what’s going on behind the scenes, so take some time to let them know!

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Related: Get our marketing planning template to get your 2023 strategy in gear!

Start a social media series

A social media series is a great way to build engagement with your audience and become known for something while also creating an easy way to fill your social media calendar. Determine a cadence (monthly, bi-weekly, or weekly), and launch a social media series your fans and followers can look forward to. This can be something as simple as a #TriviaTuesday where you share a piece of trivia related to your business or your industry or something a little more involved like a monthly Facebook live where you cover a specific topic that your audience might be interested in.

This bakery shares a cupcake of the week on its social media pages.

Play around with what might work for your business and give it a try in 2023!

Related: Get more January marketing ideas to try this month.

Start the year off right with these January 2023 social media ideas

Social media isn’t going away any time soon, so it’s important for your business to regularly post on social media so you can engage your audience, promote loyalty, and get more customers. With these January social media holidays and ideas, we hope it can be a breeze!

Want more ideas for January (and every month of the year)? Download our 2023 marketing calendar guide packed with ideas, promotions, and holidays!  

Stephanie Heitman

Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.

Other posts by Stephanie Heitman

Social Media Marketing – Not For Everyone?

After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one.

Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking channels.

Do you convince such people that they need to push on, as social media marketing is a necessity these days, or is social media just not for everyone?

Whilst we’ve all heard the benefits of using social media to promote businesses, the dilemma is that using social media as an effective marketing tool also requires:

some technical ability (albeit pretty basic);

time, when you may already have issues with time management;

putting yourself ‘out there’, the social aspect of social media is intimidating to many;

creative writing skills;

a budget to hire a professional to get started or run your campaign, if you just cannot manage it internally.

Even after discussing the ways of managing all of these issues – sometimes over and over again – I still get resistance in many cases.

“I can’t see myself telling the world what I’m having for breakfast.”

“I just don’t get Facebook.”

“It’s just not ME!”

So I’ve become a Social Media Marketing Evangelist, and I’ve been able to convert nearly all of those ‘with little faith’ through:

inspiring with case studies of related businesses that have shown real results through social media marketing;

brain storming content ideas related to the areas of the business that the client is most passionate about;

using channels that are most suited to the clients skills and interests – videos for YouTube may really excite a person less inclined to write blog posts;

working out a time management plan that fits with the clients’ other responsibilities;

identifying others that may assist the client (at no or low cost) – teenage children are a good resource for sole traders, while using a variety of staff members works in larger organisations;

showing how to set a realistic budget for social media marketing in case professional assistance is needed on a regular basis;

setting up tools for integrating accounts and automated posting;

discussing the other benefits of using social media – communicating with and retaining existing customers, networking, keeping tabs on competitors, etc.;

meeting the sceptical parties in an organisation to get their buy-in and discuss setting up a social media marketing plan and policy.

Usually at some point along this path I see the client become more comfortable with using social media.  Most become full converts after signing on new clients and making more sales through their social media efforts, for example:

a small business owner, who barely used email a year ago, is now happily chatting with prospective clients on Twitter on a daily basis;

a sole trader that couldn’t see himself ‘rattling on about my daily habits online’, has a popular YouTube channel showing off his services;

a marketing assistant that had to struggle with the business owner for the okay set up a social media campaign, now amazes him with the number of sales they get through their Facebook page and Twitter.

Perhaps the super sceptics will have to take their chances using more traditional marketing methods, but as there has been such a shift in marketing practices toward using social media, they may very well fall behind their competitors and will have to come to terms with it sooner or later. In this case they are probably best off hiring a professional social media consultant to run their campaigns for them.

Social Media Marketing may not suit everyone initially, but it’s definitely something that business owners, marketing and sales staff do need to come to terms with to be competitive in the business world today.

Link Building Through Social Media Monitoring

So much of our online marketing efforts overlap with one another. With the right coordination, the line between search engine optimization (SEO) and social media marketing begins to blur. Marketing tactics that started out solely as a means for improving social media visibility are now transitioning into viable SEO strategies. One of my favorite examples of this is link building through social media monitoring.

Social media monitoring is basically the process of monitoring conversations about your brand and/or product(s) across social communities. This can range from tweets to blog posts to mentions in news articles. The point is, if someone is talking about you or your products – you want to know about it.

But what if someone mentions a keyword you are targeting for SEO? Doesn’t that stand out to you as a new link opportunity? In addition to tracking brand and product mentions, you can use your favorite social media monitoring tool as an automated link researching tool. It’s like having that intern you keep trying to get your boss to let you hire, except this one will work 24/7 for you and you don’t have to teach it anything.

Keywords your targeting. I mentioned this one at the beginning of the article. The idea is if someone writes a blog post about a keyword you’re trying to rank for, it could be a great opportunity for you to reach out to them and convince them to insert a link to your site in the post or to allow you to guest post for them. It’s also a great way to discover popular communities in your industry (e.g. forums) that you should be participating in daily – and including links in your posts where relevant. The opportunities are endless, especially considering how many keywords you’re probably interested in ranking for.

Keeping an eye on your competitors. Where are your competitors building links and participating? This is a great opportunity for you see see where they are focusing their link building efforts so you can also engage in those areas. It’s also a great way to keep tabs on what anchor text they are focusing on so you know what keywords they are targeting. You just mind find a few that you hadn’t though of targeting in the first place.

Identifying industry authorities. Finding the key influencers in your industry and getting them to write about and discuss your company, products and services can be a dream come true for your SEO. With just a few simple reviews on their blog or even just through their Twitter stream, you’ll start to see more organic reviews showing up that didn’t require any effort on your part.

What ways are you using social media monitoring for SEO?

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