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After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one.

Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking channels.

Do you convince such people that they need to push on, as social media marketing is a necessity these days, or is social media just not for everyone?

Whilst we’ve all heard the benefits of using social media to promote businesses, the dilemma is that using social media as an effective marketing tool also requires:

some technical ability (albeit pretty basic);

time, when you may already have issues with time management;

putting yourself ‘out there’, the social aspect of social media is intimidating to many;

creative writing skills;

a budget to hire a professional to get started or run your campaign, if you just cannot manage it internally.

Even after discussing the ways of managing all of these issues – sometimes over and over again – I still get resistance in many cases.

“I can’t see myself telling the world what I’m having for breakfast.”

“I just don’t get Facebook.”

“It’s just not ME!”

So I’ve become a Social Media Marketing Evangelist, and I’ve been able to convert nearly all of those ‘with little faith’ through:

inspiring with case studies of related businesses that have shown real results through social media marketing;

brain storming content ideas related to the areas of the business that the client is most passionate about;

using channels that are most suited to the clients skills and interests – videos for YouTube may really excite a person less inclined to write blog posts;

working out a time management plan that fits with the clients’ other responsibilities;

identifying others that may assist the client (at no or low cost) – teenage children are a good resource for sole traders, while using a variety of staff members works in larger organisations;

showing how to set a realistic budget for social media marketing in case professional assistance is needed on a regular basis;

setting up tools for integrating accounts and automated posting;

discussing the other benefits of using social media – communicating with and retaining existing customers, networking, keeping tabs on competitors, etc.;

meeting the sceptical parties in an organisation to get their buy-in and discuss setting up a social media marketing plan and policy.

Usually at some point along this path I see the client become more comfortable with using social media.  Most become full converts after signing on new clients and making more sales through their social media efforts, for example:

a small business owner, who barely used email a year ago, is now happily chatting with prospective clients on Twitter on a daily basis;

a sole trader that couldn’t see himself ‘rattling on about my daily habits online’, has a popular YouTube channel showing off his services;

a marketing assistant that had to struggle with the business owner for the okay set up a social media campaign, now amazes him with the number of sales they get through their Facebook page and Twitter.

Perhaps the super sceptics will have to take their chances using more traditional marketing methods, but as there has been such a shift in marketing practices toward using social media, they may very well fall behind their competitors and will have to come to terms with it sooner or later. In this case they are probably best off hiring a professional social media consultant to run their campaigns for them.

Social Media Marketing may not suit everyone initially, but it’s definitely something that business owners, marketing and sales staff do need to come to terms with to be competitive in the business world today.

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Social Media Guidelines For Healthcare Professionals

Social media guidelines help healthcare professionals avoid online behavior that can create licensing or legal issues.

Without rules and best practices, healthcare would be a lot wilder. Think witchcraft, home remedies, and your dad saying, “Don’t worry kid, we can pop it back in.” Regulations and guidelines keep us operating safely, pun intended. Social media guidelines for healthcare professionals serve a similar purpose.

This blog will walk you through generally accepted social media guidelines in healthcare. We’ll explain why they’re important and cover what to include if you’re making your own.

Plus, we’ve got a bonus template and some examples you can shamelessly rip off. Let’s scrub in!

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

What are social media guidelines in healthcare?

Social media guidelines in healthcare are institution-specific rules for how healthcare professionals should conduct themselves and the entity they represent online.

Social media guidelines in healthcare can be stricter than guidelines in other industries. That’s because of the added accountability that healthcare professionals have to the public.

When you work in healthcare, you’re responsible for upholding certain oaths, laws, and ethical standards. Guidelines help you and your employer avoid behavior that can make you liable for licensing or legal issues.

These guidelines differ from social media policies or social media style guides.

A social media policy details how the company should be portrayed on social media platforms. It helps protect an institution from legal risk. It’s also important for maintaining the brand’s reputation.

A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality.

Content creators and marketers love style guides. They’re the best way to ensure your content is cohesive, consistent, and on-brand.


Social media guidelines include things like tips, tools, and best practices.

Social media policies cover rules and repercussions.

Social media style guides define how to sound and look like the brand.

Why are social media guidelines important for healthcare employees?

Hip, hip, HIPAA, hooray! That about sums it up. Social media guidelines help you to stay compliant with policies like HIPPA.

(HIPAA, FYI, stands for the Health Insurance Portability and Accountability Act of 1996. It’s a federal law designed to protect private health information from being disclosed without the patient’s specific consent.)

Navigating social media when you work in healthcare can be tricky. That’s why it helps to have guides and clear instructions on how to stay compliant. Guidelines give your team the tools they need to speak about your brand and the industry in a positive, inclusive, and respectful way.

Social media guidelines can also help you:

Maintain patient confidentiality. This is critical for remaining HIPAA-compliant.

Avoid ethical issues. These include problems like inappropriate behavior, conflicts of interest, and boundary violations.

Build professional relationships. When your team follows best practices, other professionals want to collaborate with you.

Enhance patient education. You can use social media to share general information about health and wellness. Guidelines help make sure the information provided is accurate and evidence-based.

Reduce liability risk. Your social media policy will do most of the heavy lifting here. Still, guidelines can help you ensure your team’s behavior does not put you at risk.

Enhance brand reputation. Guidelines will help you to build a positive online presence while social networking. This can attract new patients, enhance your reputation, and increase public trust. Win, win, win!

What to include in your healthcare social media guidelines

There are a few areas you must cover when you create your guidelines. Just be sure to tailor your rules to your company’s needs while considering what’s useful for your team.

If you need help getting started, use some of the components below for a jumping-off point.

Psstt: Don’t feel like coming up with a first draft on your own? You can also skip right to our template!

Branded accounts or hashtags

If your institution uses company accounts or hashtags, list them here for your team. This list is especially handy if your brand has been targeted by fake social media accounts.

Do’s and don’ts

Offer a brief overview of what’s expected and what’s important to avoid.

Need examples? Try “DO share company social media posts, events, and stories” or “DON’T engage with competitors in an inappropriate way.”

Disclosure guidelines

Cover the work-related content your team is encouraged or discouraged to post. If you want your employees to separate personal and business-related accounts, now is the time to let them know.

Confidentiality, compliance, and privacy

Patient confidentiality and privacy should be one of your top concerns when using social media.

This section can include guidelines for protecting patient information. You can also use this space to remind employees to never use a patient’s confidential information to find them online.

Accuracy and reliability

When you work in healthcare, evidence-based information and sources are key. Remind your team to keep this in mind when sharing health-related content on social media.

This section can include suggested references or guidelines for fact-checking and citing information.


Outline expectations for professional behavior on social media. These can include guidelines for appropriate and inclusive language, tone, and conduct.

This section can also include information on potential conflicts of interest.


Cybersecurity poses a threat to all institutions and individuals. It is especially important to be aware of it in the healthcare industry.

Outline best practices to keep your team and company safe. These may include tips like using strong passwords and two-factor authentication.

Compliance with legal and regulatory requirements

If you have a healthcare social media policy in place, include a link to it here.

Community guidelines and response management Education resources

Provide links to social media education and training for healthcare professionals. Include guidance on how to use social media for patient engagement and education.

Psst: If you’re looking for training for yourself, we can help. Check out our course on Implementing Social Media Governance within your Organization.

Contact information Social media guidelines for healthcare professionals template

We’ve taken all of the above components and created a simple plug-and-play template for you to use.

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

Once you’ve downloaded the template, you can customize the guidelines to reflect your brand, team, and audience.

Healthcare social media guidelines examples

If you’re curious about what others in healthcare are up to on social media, check out the examples below.

The AMA Journal of Ethics

Professional Guidelines for Social Media Use: A Starting Point is a great resource. The article includes tons of useful, well-researched, and relevant information.

When you browse through, be sure to pay attention to Table 1. Online Medical Professionalism: Considerations Raised by the ACP-FSMB Guidelines.

Source: AMA Journal of Ethics

The College of Physicians and Surgeons in British Columbia (CPSBC)

The CPSBC provides succinct and clear social media guidelines. It clearly states the college’s position on social media and includes resources at the bottom of the two-page PDF.

Bonus points for the CPSBC Social Media Guidelines for being short and sweet (unlike its acronym).

Source: CPSBC

The College of Physicians and Surgeons of Nova Scotia (CPSNS)

The CPSNS has social media guidelines that are specific to physician use. Good for them for getting granular.

One thing we love about the Physician Use of Social Media – Standards & Guidelines? It provides clear examples of inappropriate behavior from actual reported cases. This gives the reader an exact idea of what not to do.

Plus, some of the stories are pretty spicy doctor-goss! Spill that tea, CPSNS.

Source: CPSNS

HCA Healthcare

HCA Healthcare’s Social Media Guidelines clarify company-endorsed use of social media.

The document outlines the appropriate and inappropriate use of social media for HCA Healthcare. They’re very clear on not wanting to infringe on individual rights.

Source: HCA Healthcare

Government of British Columbia

These guidelines are formatted as questions, which makes them easy to navigate. You can quickly find answers to questions like “Which social media tools is government currently using?” and “Does being a public servant impact my personal use of social media?”

Doctors, healthcare providers, and life science companies worldwide use Hootsuite to improve their customer experience, unify their social message, and ensure compliance with industry regulations. See for yourself why we’re the healthcare industry’s leading social media management platform!

Get Started

Attract new patients, grow your reputation, and stay compliant with Hootsuite, the most trusted social media tool for healthcare.

Top 6 Social Media Platforms For Businesses

There are lots of social media websites or platforms available to marketers today, and the ones you use can play a major role in your social media marketing success. Factors like your industry, audience, and brand can all influence the network you use.

Top 6 Social Media Platforms for Businesses 1. Facebook

Number of monthly users: 2+ billion

Demographics: Men and women, ages 18-65 or older

With such a wide appeal, Facebook provides you the opportunity to turn your client base into an area. It’s possible to share behind-the-scenes appearances at your business, brand new deals on your providers, and much more by developing an easy Facebook page. It only requires a couple of minutes to make, and as soon as you upload any pictures, you should begin reaching out to Facebook users .

Also read: The Top 10 Digital Process Automation (DPA) Tools

2. Twitter

Number of monthly users: 350+ million

Demographics: Men and women, ages 18-49

Twitter provides its users a continuous flow of information and fresh content from all around the world wide web. It’s countless users that are engaged each month, and nearly every new on earth has an accounts to upgrade its own customers. This social media for companies might not have the exact same broad market as Facebook, but it is easily among the most available networks around Earth.

This usually means you’ve got to be succinct, interesting, and enlightening all in 1 tweet, and that is not simple. However, while you do it properly, folks are able to prefer or retweet exactly what you’ve composed so you are able to interest a wider audience. Fundamentally, if you would like to expand brand awareness, Twitter is still among the very best social networking platforms.

3. Instagram

Number of monthly users: 1+ billion

Demographics: Men and women, ages 18-64

Instagram is among the most popular social networks on the market, with the vast majority of consumers under 25. This makes it the great social media for brands or businesses which target young, fashionable demographics.

Instagram will have a larger following in urban locations, meaning businesses that are devoted to digital or fashion technology will generally do better than businesses focused on agriculture or home-building.

Although that is not to mention you can’t find success if you are not a youthful, stylish company — only that you are going to need to be more imaginative with all the photographs you require.

Also read: How to Start An E-commerce Business From Scratch in 2023

4. Pinterest

Number of monthly users: 450+ million

Demographics: Women, ages 18-64

Pinterest is a place to share (or “pin”) different visual content so that other people can see it. That can include everything from a scarf to an infographic, which means practically any company can find at least part of their niche on this social network. It’s one of the best social media platforms to promote new visual content you create, especially if you regularly maintain boards.

Utilize some graphic design magic to liven up some data or other intriguing, evergreen content that will continue to have hooks and develop your brand awareness with time.

This is particularly useful if your organization creates a product or provides a service particularly for girls — mathematically, about 85 percent of Pinterest’s user base is feminine.

And if you do not, you are still able to create Pinterest work for you. It’s several hundred million consumers each month, and a number are guaranteed to be curious about everything you need to offer you.

5. LinkedIn

Number of monthly users: 310+ million

Demographics: Men and women, ages 25-64

Concerning professionalism, no social media can conquer LinkedIn. It is a booming community of employees and business owners that discuss and join on a professional degree, which makes it far more formal than some other social networking platforms. Owing to that, its customers often react much better to B2B content than B2C.

Also read: Top 10 Trending Technologies You should know about it for Future Days

6. YouTube

Number of monthly users: 2+ billion

Demographics: Men and women, ages 18-65 and older

Product reviews, educational videos, and related sorts of articles do tremendously well on YouTube, particularly whenever you’re teaching part of your intended industry.

Additionally, as soon as you create a movie, it will begin to appear at Google and YouTube lookup results, and you could market it in your other societal accounts. If your clients want to understand, you just can’t conquer YouTube.

7 Techniques For Embedding Social Media Content

Twitter, Vine, Instagram, SlideShare, YouTube, Google+, Facebook, and other social networks allow users to embed public social media content across the web. These embeds of status updates, videos, presentations, and photos give brands, businesses, and publishers an opportunity to source, share, and curate content in new ways that incorporate audience participation and extend the reach of the social content to new platforms.

Here are seven techniques for embedding social media content across your blog or website:

1. Curate a Collection

Content curation is becoming a widely utilized tool by publications and brands alike. Use content from social media to create a story, highlight a conversation, feature a trend, or pull together a larger promotion.

In an article on Mashable, General Electric featured 16 Vines from their #6SecondScience Fair contest, including Vines from the brand as well as from the audience. The article went viral with 47K shares, mainly on StumbleUpon, due to the strong-curated collection of engaging how-to content sourced from Vine.

2. Use Social Content as a Testimonial

Companies can embed social content on their websites as testimonials or social proof to highlight their credibility. This can be a strong addition to creating a case study or featuring a quote from a customer on your website, as the testimonial content is sourced directly from the customer’s public statements on social media.

Thanks @localvox very helpful information on using Twitter even for a long time personal user.

— Rose Casanova (@rosecasanova) March 20, 2013

Embedding tweets as testimonials is the most commonly used form of social embeds to build credibility as tweets are short, to the point, and clearly indicate the individual or company making the claim.

3. Embed a Presentation to Enhance An Article

Using SlideShare to compile visual presentations is nothing new, but embedding these slide shows is an interesting way to bring new light to existing resources across your blog. Experiment with embedding SlideShare presentations in an article to bring more value to readers and more incentive to share that content.

Look to SlideShare as another source of traffic to your website by visualizing aspects of the article. For instance, this article from HubSpot highlighted a report they put together about the state of inbound marketing.

The article included a link to the report and also an embedded SlideShare presentation, which provided a simpler visual summary of the report. Add a SlideShare reel to your content to add an additional layer of value through visuals and increase the amount of time an individual spends interacting with your website.

4. Highlight Conversations

Is there a relevant conversation related to your brand or publication happening online? Then embed content from social media to help illustrate the conversation more clearly, sourcing the conversation right from its roots.

— NATELY (@NATELY) July 30, 2013

British GQ used embedded tweets in an article to illustrate a heated conversation about its infamous cover choice. Although the tweets were outright attacks on the magazine and its staff, it was important to show the content of these tweets from their original sources. As the conversation around this topic was particularly outrageous, embedded tweets were an effective way of highlighting the exchange on Twitter.

5. Share the Results of a Contest or Promotion

Similar to the idea of curating a story around social conversations, brands can repurpose social media contest entries into new engaging content that can be shared back with your audience.

Clothing retailer Nasty Gal held a shoe contest on Instagram and announced the winners in a blog post that included their entries embedded from the photo-sharing app. The embedded Instagram photos helped to add continued value to the contest, as Nasty Gal was able to repurpose the content for use on both social media and the company blog.

6. Repurpose Social Moments

To help give your social content the extra push it needs to stand out amongst the constant chatter of the web, repurpose your content onto different channels for greater visibility. M&M’s often embeds content from other social channels onto its Tumblr blog to increase its visibility and opportunity to reach a larger audience on each network. Copy this technique by embedding your social content on your blog, in your emails, and on other social channels when possible. This helps make the most of the content your business or publication spent time, effort, and money to create.

7. Conduct a Social Poll on Your Website

Poll your audience on your website, email, blog or Tumblr by embedding a social post with a question to one of those properties. Users can join the conversation and interact directly with the post to add their input.

Ask a question on Facebook, Twitter, Instagram, Vine, or YouTube and then embed it across relevant content properties. This drives more engagement, more interactions, and more visibility of the content.

Featured image via Shutterstock.

5 Ways The Twitter Purge Impacts Search & Social Media Marketing

Twitter announced they were locking suspicious accounts and removing them from follower counts. The move was designed to increase trust in the service.

The purge will be ongoing for several days and will become the new normal as Twitter increases how often they purge suspicious accounts.

1. Advertisers Will Benefit

As a response to GDPR, Twitter began locking out users that hadn’t properly declared their age, in order to better comply with regulations regarding under age users.  Twitter continued locking out more and more users in the weeks following, inspiring the #TwitterLockOut hashtag.

Locking out millions of suspicious accounts may have been the lead up to what we are seeing today, which is the removal of those locked accounts from follower counts.

Here’s what Twitter’s announcement said:

This purge is not a one time event. Twitter was vague as to whether they will continue to root out suspicious accounts on a daily basis. But Twitter did indicate there may be regular updates forthcoming.

“…follower counts may continue to change more regularly as part of our ongoing work to proactively identify and challenge problematic accounts.”

2. More Transparency and Trust

Some users were crowing about influencers and politicians who lost as much as 76% of their Twitter followers.

3. Benefits Honest Users

Internet marketer Mark Traphagen tweeted a graph showing how he lost approximately 1% of his followers.  This is a modest and negligible amount.

The Twitter follower purge reinforces the credibility of people on Twitter and makes it easier to know who to trust.

Many users were happy about the purge because they now had more confidence that they were tweeting to actual people.

4. Twitter Follower Purge is Unbiased

Twitter itself was the biggest loser.

Barack Obama lost more followers than Donald Trump. Obama’s loss was close to 3 percent of his total. Donald Trump lost less than 0.6 percent of his total. Clearly there was no political bias in Twitter’s political purge.

Yet that didn’t stop some from speculating the opposite. One user claimed Twitter slashed her followers because she supports Donald Trump

I see the latest Twitter purge has begun. In the last 2 hours, I have lost almost 500 followers.

Like I said, @Twitter @jack are targeting Conservative accounts. It is so obvious.

I am being targeted because I proudly support @realDonaldTrump and America.

cc: @parscale

— Laura Loomer (@LauraLoomer) July 12, 2023

5. Twitter Purge is Good for SEO

The Twitter purge is long overdue. It’s going to go a long way to making Twitter a better and more trustworthy place for influencing consumers and consuming content.  You can have more confidence that your social media campaign is influencing real consumers.

For SEO, this means that outreach campaigns can more accurately identify influencers and consumers.

One of the hallmarks of SEO is increasing awareness of your site, service, or product. Twitter just became a more important way to achieve that goal.

Read the official announcement on Twitter’s blog, Confidence in Follower Counts

Social Media Advertising Best Practices

In our industry, good content is invaluable. But good content is also hard work.

From planning to Quality Contro, content must be researched, nurtured, analyzed, and improved on an ongoing basis to make it as suitable as possible for your target audience. But if no one is finding your content, then regardless of the quality, it won’t have an impact on your business’s bottom line. This is where paid amplification comes into play.

Pushing targeted eyeballs to quality content is something our team has had success with, so below I have shared some of the things we’ve learned from our experience.

Amplification steps

Defining objectives

Once these have been agreed upon, you then need to decide which social channel or channels to leverage in order to reach and engage your desired target audience.


You may have heard horror stories recently about the eradication of brand reach on Facebook; but these issues are limited to organic reach, and actually play into the hands of those with paid budgets at their disposal.

In terms of setting goals, however, I would recommend this technique for goals like increasing reach or impressions as a gauge metric. Setting ‘eyeballs’ as a goal is more effective because no matter how good the content you can’t guarantee engagements.

So, let’s say you’ve decided that you want your content to get 50,000 impressions rather than a number of engagements. What happens when you reach your impressions (or reach) goal and your engagement rate is through the roof? If your content registers a strong engagement rate then push your amplification further because it’s clear that your audience and people who are seeing your content are reacting well to it.

But how do you get the best value for money? If you are trying to get people interested in your content you can target related keywords and pages. To keep costs down but your ad still targeted you should approach this like you would a Google Adwords campaign.

Try and avoid the most generic terms and pages that relate to your content.

For example, if your content is on motorsports then choose pages or interests that are related but aren’t necessarily obvious, like public figures James May, Richard Hammond, and Ayrton Senna, or movies like the Fast and Furious franchise.

If your content is more suited for remarketing or people who are your established demographic then a bit of Facebook mining can really open your eyes to which pages, brands or interests to target.

The equation shown allows you to establish what percentage of the people who like your page also like another brand or interest. When you have established this you can use related pages and interests to help optimise your amplification by using the same methods as previously explained.


Twitter Ads used to be an exclusive club, only available to those who could afford the minimum spend that bought you access to an account manager. It was out of reach for most businesses. Thankfully that has now changed with the launch of the self-service feature. Twitter is now available to the masses and your content can be amplified no matter what your budget.

To amplify your content on Twitter, you will need to launch a Promoted Tweets campaign. Here you will be able to select a tweet for amplification, much like Facebook’s Page Post Engagements feature, or you can create a new tweet featuring your content.

To ensure that you are reaching the right people you will need to be targeting the right people. These targeting metrics aren’t as specific as Facebook and are split into the following four areas:


Interests and followers


Tailored Audiences

Firstly, I will walk you through keyword targeting. It’s as simple as it sounds; you input keywords and Twitter will aim your campaign at accounts that relate to that keyword either in their tweets or bio. So, for example, if you wanted to target Manchester United fans you might want to use the keywords Man Utd, Man U, #MUFC etc.

If you set up an interests and followers campaign you will be targeting exactly that. Twitter suggests interests through its categories feature but also allows you to be more specific.

Now, for me, this is where this targeting avenue falls down. You can input @usernames of people and influencers relevant to your content but it targets people similar to that user’s followers.

So you will be targeting people who are interested in your content but there is no guarantee that people similar will be as well.

To reduce the risk using this method, I would recommend conducting comprehensive research into how you choose influencers. I recommend tools such as Followerwonk to find this information.

Targeting by television is really useful if you have content relevant to a popular television show or event. Twitter has the TV guide’s information stored into its targeting so finding the relevant shows is simple. This method of targeting is for content that will have maximum impact during the show’s broadcast because this is when the conversation about the show will be at its loudest. For this reason the longevity of this method is not as strong as the others.

Tailored audiences campaigns are essentially remarketing to those who already have an affinity with, or showed interest in, your brand. This is because you will have to upload an email list to Twitter’s server and it will then target your content to the recognised emails’ Twitter accounts. This way of amplification will be more useful for content to encourage repeat purchases or to improve customer loyalty.

Once you have decided the right targeting method for your content you will need to set up the tweet to achieve maximum potential and cost efficiency. A recent study by Twitter found that tweets including an image were 35% more likely to be retweeted than those featuring other types of content, such as a video URL or a hashtag.

To optimise your Twitter amplification, I would suggest reviewing the success of your targeting when your ad has been running long enough to give you an indication of how it is doing. Whether you have chosen to target through keywords, interests, @usernames or television programmes, Twitter allows you to measure the success of each of those.

So, for example, if you have targeted followers of ten @usernames you can see which ones are giving you the best value, whether it’s cost per impression or engagement.

Once you have established which ones are most profitable, you can replace the less profitable @usernames with ones similar to these optimised ones and to reduce your overall spend on your amplification.

So if your ad had a low cost per impression or engagement with the Guardian then you should consider including The Telegraph or The Independent. If you repeat this method throughout the length of the amplification you can ensure you are keeping your ad fresh and optimised. 


If your content is more appropriate for a professional audience then LinkedIn offers that exact alternative. These are called Sponsored Updates and you can target LinkedIn members through companies they are connected with, their industry or their job titles. Moreover, if your content is more suitable for senior professionals you can also target by seniority.

When setting up your Sponsored Update it is important to be resourceful on LinkedIn. You are targeting these people because they are professionals so offer them something that will benefit their careers or be useful for how they approach their professional life. Include compelling and relevant imagery.

What’s to come?

Amplification Checklist

Now you have considered the above information, here’s a handy checklist to aid you during your social amplification:

Outline your objective

Set goals on how to achieve your objective

Recognise which channel or channels would best suit your niche

Decide which type of ad suits you


So now you should be aware of the options and capabilities of social amplification. You’ve worked hard on your content, hard enough for you to be proud of it. Showcase it in all its glory by creating a social amplification strategy so you can get all the rewards your effort deserves.

Thank you to Kyle Kirkland for sharing his thoughts and opinions in this blog post. Kyle is a social media consultant at

Thank you to Kyle Kirkland for sharing his thoughts and opinions in this blog post. Kyle is a social media consultant at Zazzle Media , a UK-based digital marketing agency with a reputation as one of the leading lights in the world of digital content creation and distribution. You can connect with Kyle on LinkedIn

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