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Having two-factor authentication (2FA) in place is a good way to keep your accounts safe, but if it’s over text, it’s not foolproof. SIM hijacking, or SIM swapping, has been around for a while, but as our financial identities exist increasingly online, it’s becoming a lot more popular to steal phone numbers and use them to gain access to accounts. It’s getting harder to pull off as phone carriers slowly enhance their security procedures and as 2FA apps like Google Authenticator and Authy become more common, but as of 2023, it’s still a growing problem.How does it work?
1. Finding a target
Laying the groundwork is a crucial part of SIM swapping. First, the attackers find some personal information on potential targets. Anything from bank logins to age, location — even social security numbers — can be found floating around the web. If they need more, they may use a phishing attack to trick users into revealing something crucial.
2. Tricking tech support
Now that they have a strategy, the hacker will call up your carrier (it’s pretty easy to find out which carrier a number is on), use what they know about you to get through the security questions, and ask them to port the number to a new SIM card. With a bit of social engineering, they can trick the tech support representative into putting a user’s number onto a phone controlled by hackers.
3. Swapping the SIM
If the attack succeeds, the carrier will give your number and SIM to the attacker, upon which users may (or may not) receive a message informing them that their SIM has been updated or deactivated. They will then be unable to place calls or send texts, at which point most people will realize something is wrong.
4. Accessing accounts
Once the number is under the attacker’s control, they can use it to gain access to accounts by using its 2FA capabilities or using it to reset your passwords. With your phone number, they often only need to know your email address and possibly a few pieces of personal information to get in.
5. Taking over
Once in, attackers will generally change passwords, email addresses, and other information that could enable users to regain control of their accounts. If the hacked account is a bank, cryptocurrency exchange, or other financial institution, they’ll take money. This will go on until they’ve gotten what they want or until the user gets their access revoked.Who/What gets hacked?
Pretty much everyone is at risk of getting their SIM hijacked, but since it’s not the simplest attack to carry out, only so many people can be targeted at a time. People with easily accessible personal information, high-profile social media accounts, or high-value financial accounts are certainly vulnerable, but that doesn’t exclude average people with a decent sense of online security from running into this issue. Even something as seemingly innocuous as a memorable Instagram handle, like “@Rainbow”, could prompt a hack, since these can sell for surprisingly large amounts of money.What if it happens to me?
If your phone suddenly loses service in a place where you normally have it, you may want to consider checking with your carrier. If you suspect a SIM swap, you should:
Find a connection as soon as possible and get in touch with your carrier. SIM swapping is a known issue, so if they find evidence of it, they’ll probably know what to do. You may want to check back every few hours, however, to make sure someone hasn’t gotten back in.
Monitor your email and any accounts that you know are tied to your number.
If any suspicious activity pops up, remove your phone number from your accounts, or, if possible, change it to a VoIP number or someone else’s number.
Make sure that the customer service representative locks down your account and gets you a new SIM, protected from unauthorized changes by a PIN.
Even if you’re not sure which accounts have been compromised, it’s safest to follow standard post-hack practice and change your passwords and any sensitive information, like account numbers, that may have been involved.
Stay alert. If it happened once, the information that’s floating around the Web could come back to haunt you again.How do I protect myself?
Unfortunately, many carriers, companies, and financial institutions have yet to implement foolproof security measures to prevent this. Even with extra layers of security around customer information, the attackers may have accomplices working on the inside funneling customer information out to hijackers. That said, there are a few things you can do.
Set up extra security with your carrier — a PIN at the very least, which requires anyone wanting to make changes to your account to enter it.
Text- or voice-based 2FA is better than nothing, but if possible, switch your 2FA to an authentication app like Google Authenticator or Authy. These can’t be hacked using your SIM, but they’re unfortunately not a common 2FA option yet.
Start using a VoIP (Voice over Internet Protocol) service like Google Voice. Since these phone numbers operate over the internet rather than using a SIM card, they are immune to being swapped. Replace your SIM-based number with the VoIP number wherever possible.In conclusion: hacking happens
Even with a PIN, authenticator app, and VoIP service, you’re not exactly bulletproof — PINs can be stolen, authenticator apps aren’t widely supported, and some services won’t let you use VoIP. In the ever-shifting world of cybersecurity, the best you can generally do is set yourself up well, keep an eye out for suspicious activity, and react quickly if anything happens. The stronger your security, the less likely it is that you’ll become a target, and the quicker you react, the smaller the chance that you’ll find yourself a few dollars or Instagram accounts lighter.
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Joe Hindy / Android Authority
Between email accounts, streaming apps, social media, and other websites requiring an account, it’s becoming harder to create strong and unique passwords and keep track of them. Some people tend to repeat passwords because of this, which is a security risk. Most need a good password manager nowadays. These apps are secure, help you keep track of all your accounts, and even generate strong passwords for you. With these features and more, LastPass is one of the best in the business. Here’s how to set up and use LastPass.
Read more: LastPass vs Dashlane: Which should you use?
LastPass is a password manager service that helps you keep track of all your accounts and passwords with a single app. You can save login information, generate strong and unique passwords, and store other info like Wi-Fi passwords, bank accounts, credit cards, social security numbers, and more. It has a premium subscription, but the free version is more than enough for most users.
JUMP TO KEY SECTIONS
What is LastPass?
Is LastPass free?
LastPass premium features and pricing
How to setup and use LastPass
What is LastPass?
Joe Hindy / Android Authority
LastPass is a password management service that helps you keep track of all your accounts and passwords with a single app. Launched in 2008, it has been around for a long time and has only improved over the years. With extensions available for multiple browsers and apps for Android and iOS, you can use and sync the password manager across different devices.
It comes with many useful features other than simply housing various login information. A password strength checker lets you know whether your passwords are safe and if you are using the same one across multiple accounts. LastPass can also create strong, unique passwords for you, so you don’t have to worry about strength or repeating passwords. Since all you need is a master password to get into your LastPass account, you also get an additional layer of security with two-factor authentication.
LastPass ensures security with AES-256 bit encryption with PBKDF2 SHA-256 and salted hashes. Your information is encrypted and decrypted at the device level, so anything you store on LastPass, and your master password, are never sent to LastPass’ servers. LastPass is no stranger to hacks and security breaches, but the company is transparent and responsive. It has quickly patched any app or browser vulnerabilities in the past and actively sends users notices of security incidents that might affect their accounts.Recent security breach!
Is LastPass free?
Joe Hindy / Android Authority
LastPass has free and paid versions of the app. The free version of the app comes with plenty of features that are more than enough for most users. Here’s a quick overview of what you get with the free version.
An encrypted vault to store your login information. LastPass lets you save unlimited accounts and passwords, even with the free version.
It will auto-fill saved accounts and passwords for various apps and websites if you have enabled this feature.
You can also save other private data besides account information like Wi-Fi passwords, passport info, credit cards, bank accounts, driver’s licenses, IDs, software license keys, health insurance info, social security number, secure notes, and more.
The password generator helps you create strong, unique passwords that are harder to hack.
You can now log in to your account without the master password using LastPass Authenticator or any Authenticator app. The mobile apps also let you use biometrics.
A password auditing feature lets you know the password strength and whether you are repeating passwords.
You can share your passwords with one other LastPass user.
The only major negative with the free version of LastPass is also a recent change. Since March 2023, LastPass stopped multi-device support with the free app. If you create a free account, you’ll have to choose between setting up LastPass on a PC or mobile.
Multi-device support allows you to use the same LastPass account on different computers, phones, or tablets.
You can share your LastPass information with trusted friends and family with one-to-many-sharing. The free version only lets you share with one person.
Biometric login on the Windows app requires a premium subscription.
Up to 1GB of storage for secure notes and backup documents.
The emergency access feature gives one-time access to another LastPass user in case of an emergency.
LastPass Premium has extra features like a security dashboard, security score, and dark web monitoring.
Only premium subscribers can directly contact LastPass customer care.
The LastPass Families plan lets you add up to six users with individual encrypted vaults, unlimited shared folders, and a family manager dashboard.
Multi-device support is the biggest reason to get a premium subscription, and the Families plan is great for multiple users and family members. The premium plan is priced at $3 per month ($36 billed annually), while the family plan is $4 per month ($48 billed annually). LastPass offers a free 30-day trial, so you can see if you need the premium features.
How to setup and use LastPass
Read more: 1Password vs LastPass: Which one is better?
If you’ve forgotten your LastPass master password, go to the LastPass Recovery page and enter your account email address. If you’ve set up phone recovery, you will receive a six-digit code on the mobile number. Otherwise, LastPass will email your security or account email address. Enter the one-time password to reset your master password.
If the browser extension isn’t working anymore, your only option is to remove and re-install it.
If you’ve decided to delete your LastPass account, it’s as simple as exporting your info and then deleting your account. Don’t forget the export, though – otherwise, you might lose your passwords!
Read more: The best two-factor authentication apps for AndroidHow does Microsoft Authenticator work? Setup for Microsoft accounts
Log in with your Microsoft account credentials in the Microsoft Authenticator app. This should be your first prompt upon opening the app for the first time. Select Personal account or Work or school account to log into your Microsoft account.
After a successful login, you must authenticate the sign-in with a code. You can have it sent via text, email, or another method.
Once you input the code, the app is linked to your Microsoft account, and you use it for no-password sign-ins. Next time you log in, enter your username and then input the code generated by the app.Setup for non-Microsoft accounts
This varies from website to website, but the general idea remains the same. It’s a fairly straightforward process. You can prepare the Microsoft Authenticator app for the task by tapping the three-dot menu button in the Microsoft Authenticator app and selecting the Add account option. Select the Other account option and prepare to follow the below steps.
Return to the website where it should ask you if you want two-factor authentication via text and email or with an application. Select the application option.
You will either see a QR code on your screen or a six-digit code. Use the Microsoft Authenticator app to scan the QR code.
Alternatively, the site may give you a code to enter instead of a QR code. Go back into the app and tap the Or Enter Code Manually option at the bottom of the page. Give your account a name first to know which one it is, and enter the code beneath it.
The Microsoft account setup is something you should only have to do a single time. Meanwhile, you can add whatever online accounts you want by repeating the non-Microsoft account steps on all of your other accounts.
From there, using the app is very easy. When prompted, you log in with your email or username and password on non-Microsoft websites and enter the six-digit code from the Microsoft Authenticator app. Microsoft websites need you to add your username and it’ll then ask you for a code from the app.
What else can Microsoft Authenticator do?
On Android, you can use the Microsoft Authenticator app to auto-fill passwords, addresses, and payment information. Open the Authenticator app, go to the relevant tab (passwords, addresses, payments), and save the necessary information. You can also save the information to the Authenticator app instead of typing it in on another website.
It will connect everything to your Microsoft account. You can use it to auto-fill passwords, payment information, and addresses on mobile and PC. It will do it automatically if you use the Microsoft Edge browser. To use this feature on Google Chrome, you will need to install the Microsoft Autofill Chrome extension. This feature is only available with the Android app.
The Microsoft Authenticator app is only available on mobile. However, if you sync your passwords and other credentials, you can use push notifications and biometric authentication on your phone to log in to apps and services quickly on your computer without needing a code every time.
You can use the cloud backup feature to make it easy to set up the app on a new device. You will need to sign in with your synced Microsoft account, and all the saved credentials should be available. Open the app, tap the three vertical dots at the top right corner, and open Settings. Enable Cloud backup.
You might not see the necessary approval push notification or pop-up when you expect it. If that happens, open the Microsoft Authenticator app, and the pop-up will then appear. This bug sometimes occurs when the app is updated but goes away with subsequent software updates.
Poodle Attack – What is It and How Can You Safeguard Yourself? First, What is Poodle Attack?
Yes, it did and this brings us to –How Does A Poodle Vulnerability Attack Works?
When an attacker carries out the Poodle attack, it intercepts the connection between your web server and browser, either or both of which are running an outdated protocol.
Security experts recommend using TLS 1.3 which is an industry standard now.What Can Be Stolen In A Poodle Vulnerability?
An attacker can lay hands on every bit of communication that’s exposed after the attack. Such information may include passwords, session cookies, login details, files, etc. When under a Poodle attack, both organizations and individuals are also at the risk of identity theft.How To Save Yourself From A Poodle Vulnerability Attack? Be Cautious of The Links and Attachments You Are Opening Upgrade Your Browser And Never Neglect Updates
You shouldn’t just update your browser to get your hands on the latest features. Though, yes, that’s one of the reasons to update your browser, but, there are several reasons why you should update your browser and one of them is to prevent yourself from Poodle vulnerability or man in the middle attacks.Please Use A VPN On A Public Wi-Fi
Most of us love to work even while we are traveling, even while we are enjoying a hot cup of cappuccino at our favorite cafe’ or while we are commuting through a metro. The reason being Wi-Fi here is free!
But, here’s something you should know (rather you might not know) that your hotel’s, cafe’s, airport’s or whosesoever’s Wi-Fi you are using might be unprotected. Attackers love to exploit an unprotected network.
A VPN is one such tool that can protect you against a man-in-the-middle attack on an unsecured network.
Here’s how –
A VPN like Systweak VPN encrypts your internet traffic with AES -256 military-grade encryption. With this encryption, it is highly unlikely that an attacker will be able to hack it. Do read our post on how easy it is to use Systweak VPN and strengthen your presence on the internet.
Systweak VPN comes with over 4500+ servers spread in 200+ locations, as such you will be able to surf through a server in some other part of the world and you will be assigned an IP address accordingly. So, even while you are surfing the web at an airport in Australia, you could attain an IP address of a server that is based out of the USA.
Download Now Systweak VPNProtect Your Website
Just because a Poodle attack downgrades a protocol to SSL v3.0 does it mean you should disable SSL?
No! What this means is that –
You should update your system to enable it to support more secure and newer protocols.
As for TLS, use TLS 1.3 as the older TLS protocols are vulnerable.
Also, use TLS_FALLBACK_SCSV which solves the problem of a failed connection and at the same time, it thwarts an attacker’s intent to downgrade your protocol to SSL v3.0.Wrapping Up
As they say that prevention is always better than cure. To save your hard-earned data and your presence on the internet from a Poodle attack, ensure that the protocols your web server and browsers are using are strong. Also, when using the internet on an unsecured network, use a shield like VPN to keep miscreants away.Quick Reaction:
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How to Easily Cultivate Trust with Button Copy that Puts Your Audience’s Needs First
Marketers are busy and often juggle way too many responsibilities at once. Something’s gotta give, and sometimes it’s the button copy. It’s understandable, but when you skip this one detail, you create a very bad impression with your audience.
By settling on generic button copy, you risk coming off as a lazy marketer who focuses on getting the lead or the sale instead of your customers’ wellbeing. Consequently, conversions suffer.
So it’s time to rid the world of generic button copy.If Your Button Copy is Good Ole “Sign Up”, “Send” or “Submit”
You’re probably not doing this on purpose, but I’m not gonna lie – it’s bad.
When site visitors scroll through the page, a generic “submit” button doesn’t tell them a thing other than the fact you want something from them. Truth be told, they probably won’t even notice it, which might and might not make you look like a lazy marketer.Banner Blindness Causes Button Blindness
We’re so used to banners – and to buttons asking us to sign up or buy stuff – that our brain automatically blocks them out. It’s our brain’s way of helping us work a little less on what it considers non-important tasks. It’s kinda like our very own time-saving app!
Don’t want to get blocked out? You’ve got to make your buttons stand out.
But button blindness isn’t even the worse part.Overcoming Button Blindness isn’t Enough if Your Button Copy Doesn’t Build Trust
Let’s say you use a button color that stands out. All the conversion rate optimization experts say to do that, right?
People notice your button – and then what happens?
The existence of a button already tells visitors you want something from them. Their walls go up, their resistance strengthens, and your button copy does nothing to build trust.
Generic copy puts the focus on the “work” visitors need to do, on the “risk” they need to take.
In turn, it could make you look like you’re just in it for the conversion, not to help your audience shine.How to Easily Change that Terrible Impression and Cultivate Audience Love with Button Copy Tell Them What They’re Getting to Save Them Time and Get Them Excited
The easiest button copy fix is to tell your visitors what they’re getting: At the very least, you’ll be perceived as a marketer who values her audience’s time.
Insurance company Geico makes it easier for site-scanning visitors to take action. Not only is their button a different color than the rest of the page, but it spells out “Get a Quote”. It’s obvious what visitors are encouraged to do. A “submit” button would have taken more effort to find out what it is Geico wants us to submit.
Yes, visitors still need to take action, but by putting the emphasis on the “reward” they’re getting instead of what they have to do to get it (for example, fill a form), you also position yourself as a marketer who can be trusted. You get that it’s not about you – it’s about what’s in it for them.
Petfinder knows this. Its “Find a Pet to Adopt” box can’t be missed on the page and it’s pretty clear what it’s here for, so the site could have just written “search” on its button. But Petfinder went a step further and reminded its audience of the reward. It’s much harder to resist a “Find Pets” button than a “search” button.
If you run a site similar to Petfinder, keep reading and I’ll show you an even better CTA you could use on your adoption or foster search button.
Meanwhile, if you must use “submit”, at least do what GoldieBlox does on the blog that promotes its toys for girls that are more than princesses –pair it with a statement like this:
While our focus today is about the actual button copy, remember that the copy you write around it matters too. Apply the practices you learn in this post to this part of the copy too, and visitors will come along for the ride.Invite Them to Join Something Greater They’ll Fear to Miss Out
Your passion matters in marketing, but it’s always about how your passion helps your audience. One of the best ways to do that is to create a community, a tribe, a nation… that plays on humanity’s FOMO – fear of missing out.
Caz and Craig Makepeace, founders of yTravelBlog, are on a mission to help everyday people accomplish their travel dreams. Their button copy invites readers to join them and their large community on their travel journeys.
Similarly, when you opt in to Entrepreneur on Fire’s newsletter, you do more than sign up to a newsletter. You join Fire Nation – a movement of passionate entrepreneurs who are making their dreams a reality.
But inviting your audience to join a community does more than play on our need to belong. It tells your audience you’re committed to something bigger than yourself for their greater good. You can help them succeed because you’ve created the infrastructure and support they need to run the distance.
Remember, this only works if you’ve indeed created a community and if this is a part your regular marketing strategy. yTravel Blog has a huge, engaged social media community on multiple channels. John Lee Dumas has made a point to treat his massive audience as a nation of entrepreneurs in every interaction with his Entrepreneur on Fire audience – from podcast episodes to newsletter emails to Instagram posts.Show Them the Emotional Benefits of What They’re Getting
Content marketing is about building those know, like and trust factors – and your button copy is no different. When you write benefit-driven button copy, you get perceived as a marketer who really cares.
Dessipi gets that shopping isn’t always easy, especially if you’re not model-sized. Following a promising headline and two lines that quickly explain how the site personalizes your shopping experience, Dressipi’s button copy promises us we’ll finally have a good shopping experience.
This type of button shows your audience you get what makes them tick, what lies beneath the surface, scares them or makes them come alive. You get to create an emotional connection by writing a CTA that grips their hearts.
Like this pet adoption site from Haifa, Israel. In case you can’t read Hebrew, that green button with the arrows says “Adopt Me”. With photos of dogs and cats all over the page, what animal lover can resist that CTA?
Style Guru, an Israeli styling duo that helps women express themselves and own their power through styling choices, once had a button on their site that said something like, “I’m already beautiful. Remind me how?”
That’s what Emmy winning life coach Rhonda Britten does when this button of hers helps site visitors believe they can master their fears and create emotional freedom.
Ultimately, you become your audience’s mentor. You become the leader on their journey for a better life or a more successful business.
Discord is an underrated gem of a community management and communications platform.
This VoIP-based chat platform enables users to communicate via voice, screen share, and text.
As a gamer, I am the biggest Discord fan and use it more than I use Slack, Skype, Teams, or Hangouts.
And from a marketing standpoint, I’m elated it’s becoming mainstream and more brands are incorporating it into their communication plans.
Not convinced? Let’s take a look at the following:
What is Discord?
Who uses it?
Strategic points of differentiation (or what makes Discord awesome).
Where Discord fits in your digital marketing strategy.What Is Discord?
Discord is a community-powered voice-over IP (VoIP) application on iOS, Mac, Android, and Windows.
As with several other communication platforms, users can send out alerts with @here or @everyone.
Where Discord shines (and we’ll get into this in greater detail in the next section) is in its user roles, which can grant users access to certain channels, as well as alert only people with that role.
Discord allows users to upload stickers, emojis, and gifs, and to use those the community has already shared.Who Uses Discord?
As of February 2023, Discord says it has:
150 million monthly active users
19 million active servers per week
4 billion server conversation minutes daily
Discord CEO Jason Citron told NPR in 2023:
“We surveyed 20,000 of our users and asked them questions like, ‘What is the biggest misconception that people have about Discord?’
The resounding answer was that the biggest misconception is that Discord is only used for gaming.”
Citron and co-founder Stan Vishnevskiy created Discord in 2024 to encourage a feeling of togetherness among gamers and a better way for them to communicate.
Today, Discord says it is “used by everyone from local hiking clubs, to art communities, to study groups. Discord has millions of people creating places for their friends and communities, talking for upwards of 4 hours per day on the platform.”How Much Does Discord Cost?
Users can choose to use the free version or one of the Nitro upgrades.
The plans include the following:
30 FPS screen sharing (low video quality).
One server boost per server (paid add-on allowing you to unlock additional emoji slots and perks such as animated server icons).
Access to video chat, private servers, public servers, and voice chat.
Access to Discord Bots for your servers (AI that can monitor new members in your server and send automated messages).
Can belong to up to 100 servers.
Nitro Classic ($4.99 Per Month)
More customization options for profiles (animated avatar, custom tag, and Nitro Badge).
30% off server boosts ($4.99 per month).
Custom/animated emoji can be used outside their original server.
60 FPS screen sharing.
Nitro ($9.99 Per Month)
Multiple profiles, allowing you to keep personal and professional identities separate.
Customizable backgrounds for videos.
Unique stickers and emojis.
Two free server boosts ($119.76 per year value).
Better quality streaming and longer posts (4000 character count).
Be part of more communities (up to 200).Strategic Points Of Differentiation (Or What Makes Discord Awesome)
User roles are one of the biggest reasons I love Discord.
These roles allow you to alert only folks who have that role on important messages, as well as determine access to channels.
One of the biggest reasons for friction in Slack or Skype is the overuse of channel or server-wide pings.
In this case, my user profile denotes that I am an officer in the guild I belong to, as well as a clan lead (sub-group).
I also have the “Judge Chat Pass” which grants me access to the secret channel for events where we hold contests.
Discord video and audio settings are pretty fantastic compared to other communication platforms.
While there are some settings that can only be used by server admins, users can adjust:
Individual user volume.
Moving users to different voice channels.
Mute (either to help a person who might have left a mic on or across the server).
Invite users to other servers you have access to.
Set roles and notes.
Deafen the user to the server (this means they can’t hear content).
Animated backgrounds, gifs, and profile pictures are another big benefit.
While they’re mostly a paid feature (you need to have server boosts or be a Nitro subscriber), these add a lot more flexibility for users to define their online personality.Where Discord Fits In Your Digital Marketing
Discord’s community-oriented ethos is the key to unlocking its full potential.
Your community – through streams, events, crowd-sourced content, and other collaboration opportunities – can give you product feedback in real-time, provide insights into ideal messaging, and help create new brand evangelists.
While there are many marketing applications for Discord, these represent some of the easiest ways to reach your target audience with minimal infrastructure effort:Customer Community Groups
Unlike Facebook groups, LinkedIn communities, or Slack/Skype offerings, Discord allows for lots of flexibility and organization while remaining inside a branded experience.
Brands can identify highly engaged prospects/customers among Discord users and tag them for VIP events such as product feedback, discounts, etc.
A big reason brands may want to pivot to this is the decrease in reporting for email marketing, as well as the fluctuation in social network tagging.
Discord allows brands to create bespoke experiences with real-time pings, which is a big step up from Facebook or LinkedIn. And you can do this while side-stepping the reporting issues that can come from relying on open rates.
Building off of Twitter Spaces, Discord Events is great because it allows users to collaborate and share without being restricted on the device, as users can take the stage and share without needing to be on a mobile device.
Finally, the bots and integrations are first class. They allow for first-party data tracking along with lots of convenience features such as helping people standardize time zones, moderate content, and other automation.Events And Live Streams
Discord’s event feature is a goldmine for livestreaming events.
Between the pop-out screen-share, user audio settings, and ability to pull folks into a new server or move channels on the fly, Discord outshines many webinar platforms.
While the resolution won’t be perfect unless the server is boosted to the third level (or you’re a full Nitro user), the amount of control at the moderator’s hands is far greater than virtual event tech.
Channels can serve as sponsor hubs and networking areas, and attendees can each get roles associated with their passes.
Livestreams can be baked into events or day-to-day communications.Can You Advertise on Discord? Takeaway
Discord is a powerful social community tool and a no-brainer to play within your marketing efforts.
Not every campaign or brand will need the paid version as you get most functionality on the free version.
Put Discord on your list to test out and enjoy the amount of control you’ll have in community management. See where it may fit into your own marketing strategy.
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