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In case you missed the news, Myspace is making a comeback. Don’t make an appointment to get your eyes checked. You read that correctly. Myspace, the once dominant social media platform, has been gaining users. Within the last four months, 24 million people have signed up. This brings Myspace’s total users around 36 million. While that’s an encouraging sign, it may be too little too late. For the time being, however, there’s some buzz circulating around MySpace. This begs the question, should you jump on board?
Before we get too far ahead of ourselves, let’s briefly describe the ‘new’ Myspace. The site has had a major overhaul, in case you didn’t catch the launch earlier this year. It has a beautiful horizon layout that has a Pinterest-meets-Tumblr vibe with extra-large images, full screen video and being able to drag-and-drop content. Users can also create multimedia playlists and share them with friends on Facebook and Twitter Of course, because the site now has a focus around music, there’s music galore.
Signing up is a painless process and once you’re in, you have options to create a sharp looking Myspace page that contains a bio, images and link to your website. Done effectively, you can select images and multimedia that represents your brand. A nice and engaging way to contact with consumers.
The problem, thus far, is that brands really haven’t embraced Myspace, which is understandable since the company is attempting a comeback. Since the is site geared towards music, you would think that almost anyone in the industry would latch on. For example, publications like Rolling Stone and Billboard aren’t on Myspace, which is a shame. Obviously both magazines are involved with music, but the layout, large images and multimedia content could expand their market by connecting with fans through a new medium.
In short, there’s some potential with the new Myspace. While it will never top Facebook, Twitter, Instagram, etc., it doesn’t have to. Myspace is just another social media outlet that allows people to express themselves in a different way. As of now, it’s perfect for people in the arts, since the images and music are appealing. However, it may have some uphill struggles before major brands jump on board. But, if done properly, Myspace could really help your brands cross into new territories, especially a younger crowd since 70% of its community is now 35 or younger.
If you’ve joined the new Myspace, how do you like it? And, would recommend brands to sign up?
You're reading Should Your Brand Be On Myspace?
MySpace Issues Cease & Desist To MySpace Domain Sites
The MySpace legal team has sent out Cease & Desist letters to the owners of domain names and web sites which use the MySpace name. Sites such as chúng tôi chúng tôi and chúng tôi have received such letters which are threatening legal action against those sites for use of the MySpace brand in the domain name.
MySpace, Inc. is a Delaware corporation (“MySpace”) that operates an online community under the federally registered trademark MYSPACE (Reg. No. 2,911,041).
It has come to our attention that you are operating websites under the domain names chúng tôi and chúng tôi We are writing to demand an immediate halt to certain ongoing illegal activity.
You are illegally using the MYSPACE mark in your domain names and on your websites. Your websites offer visitors, among other things, MySpace support and discussion forums, codes, tutorials, and toolbars to allow MySpace members to personalize their member websites. MySpace has not authorized the creation of any of these features or the use of our federally registered trademark.
You are also illegally using the MySpace logo on your website.
Your activities violate various federal and state laws, including without limitation trademark and trade dress infringement and false designation of origin under the Lanham Act, 15 U.S.C. § 1051, et seq., and trademark dilution under the Federal Trademark Dilution Act of 1995, 15 U.S.C. § 1125(c).
By this letter, MySpace demands that you and any of your affiliates, officers, employees, agents, or other persons or entities acting in concert with you or at your direction, immediately cease and desist from the activities described above in connection with your website or other products or services. Without limiting the foregoing, we hereby demand that you remove the sites chúng tôi and chúng tôi from the internet, cease using the name “MySpaceSupport” and “MySpaceTalk”, and relinquish and transfer the chúng tôi and chúng tôi domains to MySpace.
Your activities are causing and will continue to cause MySpace substantial and irreparable harm. You will be liable for the damages suffered by MySpace, and will be subject to penalties, fines and even criminal imprisonment.
This letter is not a complete recitation of all the claims, issues or facts related to this matter. This letter should not be construed as a waiver of any rights by MySpace, including, without limitation, the right to seek monetary damages, equitable relief, and attorneys fees, all of which are expressly reserved.
Very truly yours,
As you may have guessed, the Cease & Desist letters from MySpace have upset owners of MySpace support and skins sites and have left some a bit confused as to their legal rights. Ryan of chúng tôi writes on SitePoint Forums:
“I recieved a C&D aswell for chúng tôi They pretty much told me to shut down the site and give them the domain name. I will shut down the site and just direct the current traffic to a new domain.
I think is outrageous hense they are trying to claim damages while these sites promote MySpace so much everyday.
I am debating on either getting a lawyer and taking them to court, this will in return give me around 6 months more of my site running and collecting revenue, then just give them the domain, heh.
They have no right to take my domain name from me. They have the right to get the site shut down, that’s how I am looking at this.”
The Cease & Desist orders also come on the heels of Murdoch’s News Corp announcing some new bells & whistles to their MySpace adoptive child which they hope to be the center of their new Social Media web empire. Mike Boland writes on Local Media Journal that Rupert Murdoch has announced the integration of downloadable video, VoIP and IM to MySpace, which News Corp. acquired for $580 million in July. These moves are intended to drive use of the wildly popular social networking site and boost ad revenues (its main revenue stream).
Free video, IM and voice are hoped to create more stickiness among MySpace users, in addition to increasing traffic and driving ad revenues. The site has a total of 47 million users and is adding about a million per week. Its average user age is 20, a demographic projected to be heavy users of video, IM and voice. Indeed, MySpace users already have a proven interest in music content and social networking, which these new offerings will each address in some way.
With top of funnel costs rising steadily on platforms like Facebook and Instagram, is the Discovery placement a worthy contender for budget? We spoke with three experts who say it definitely is.
With the demise of Google+, for a few years many media buyers have wondered if Google was throwing in the towel on trying to compete in that arena.
Google Discovery shows that they are not, and furthermore, they don’t necessarily need a social network to make it work, either.What Are Discovery Ads?
Discovery Ads are a visual ad format that run across the Google Discover Feed (shown on the home page of the Google app or the chúng tôi homepage on mobile), YouTube home feed, and also Gmail.
The ad look and format changes based on which of those properties it shows up on, but it focuses on large, visually-rich experiences.
Discovery Ads change all that, with the focus being the audience interests first as they browse across the Google universe on multiple surfaces. The targeting reflects this, utilizing behavioral buckets that are also available in their display campaigns.How Controls Are Different
Those used to refined control in other Google campaign types will notice differences in Discovery campaigns.
Manual bid strategies
Placement targeting (including exclusions)
Much like their offerings around Universal App Campaigns and Dynamic Search Ads, it utilizes the “set it and forget it” methodology to let Google run it the way it thinks it should be done.Experts Weigh In: Thumbs Up
This level of hands-off can make both media buyers and the brands they manage very uncomfortable. However, heavy users are finding surprising success with this latest offering from Google.
Amy Bishop, owner of Cultivative Marketing, was one of the skeptics. “Gmail Ads were among the lower performing campaigns for what they were running so I was fairly skeptical of discovery campaigns, as we were told by a Google rep that some discovery campaigns get most of their impressions through Gmail,” she explained.
“We started with our tried and true targets from display and YouTube, and had strong performance nearly out of the gate. It took a few days to ramp up but less than a week and performance was pretty consistent for a new campaign.”
“Our CPLs were around 25% less than that of our other display and YouTube campaigns.” – Amy Bishop, Owner at Cultivative MarketingWhat To Look Out For
Both Bishop and DiTomaso note a few specifics that helped them maximize their results.
“Make sure to check the performance by device, we’ve seen situations where we have 0 conversions on computers, tablets, and TVs, but all the conversions on mobile,” notes DiTomaso.
It’s also important to remember that these are top of funnel audiences.
“Remember that Google wants to show big, beautiful, aspirational images — don’t go for the hard sell,” – Dana DiTomaso, Kick Point
Examples of developing your brand in 2023 by building your Digital Knowledge Centre
SEO technology provider, Searchmetrics, recently released a white paper: SEO Rank Correlations and Ranking Factors 2014 – Google U.S., evaluating factors impacting organic search results and an analysis of search engine algorithms. This post highlights some of the findings for organisations SEO brand strategy. I have condensed the 83 page document into some of the key factors brands need to be aware of.
The searchmetrics report provides some good news for brands. Whether an established player or an emerging start-up, brands need to wake up to the opportunities the ever changing search landscape offers.
There has been a fundamental shift in the types of brands monopolising the search landscape along with the rapid growth in content marketing, the brands winning this game are the brands that have re-defined their online value proposition by turning themselves into knowledge centres.What is a knowledge centre?
Knowledge centres began to take centre stage as a digital strategy during 2014 in part due to the growth in anyone and everyone launching their own content marketing strategies, cue an explosion of content in all shapes and sizes engulfed us all by littering our social media channels, search results, inboxes and video streams. It was assumed the more content being created, more the opportunity to drive traffic. WRONG
As highlighted in the whitepaper, searchmetrics emphasise the importance of ‘high quality and relevant content is increasingly the focus of search’ and this provides a sound justification as to why brand marketers should develop their proposition by becoming a knowledge centre. In other words, to differentiate your digital content proposition by focusing on crafting remarkable, trusted content that your users and prospects will take the time to read, share, favourite, recommend and return to you as a trusted source for reliable content.
To transform your brand proposition into a digital knowledge centre, brands should define their search strategy to consider three key pillars:
1. Authority – Is your search strategy delivering your brands voice of authority? Are you informing and delighting your audience by telling a great brand narrative through the content you’re delivering and that is found through search?
2. OVP – Do you have an online value proposition at the heart of your digital strategy? Take the time to analyse your competitors as well as benchmark your search proposition against other brands operating in different sectors to understand how they have differentiated themselves from their competitors
3. Are you building a narrative – Fine tune your digital narrative that can be communicated through your online content. Engage in conversations through social media channels with your audience and reach out and build direct relationships with your customers and audience giving your brand a personality and a human element to your proposition and online reputation.Key findings of the SEO Ranking Factors and Rank Correlations 2014 report
Let’s visit some of the key findings of the searchmetrics report and what brands should leverage to help support their strategy in becoming a knowledge centre. I have broken the findings down into key sections and which pages to refer to for further reading within the searchmetrics report.
What this means for Brands ? Ensure your brand in included within the keywords of your on-page copy as well as headings and within page titles and meta descriptions. Utilising your brand helps to drive the CTR in driving search traffic to visit your site.
2. Content: (searchmetrics report: page 22)
Historically, having the right technical SEO (on page, site architecture) was the first stage but using similar SEO strategies to better optimise the content being created on page is becoming just as important especially in light of Google algorithm changes such as Panda, Penguin and more recently Hummingbird.
More importantly it’s about creating content that will delight your audience and provide real value (over the competition) rather than driving content purely based on keyword research A recent infographic by Quicksprout highlights the changes in content creation and how it’s associated with old SEO strategies to how you should be re-inventing your content creation.
What this means for Brands? Ensure you’re developing and building your library of content working across office by running a content audit. Look to optimise the content e.g. on page how is it graded, current link profile of your content pages and how the content is performing through social platforms? Look to monitor and measure current performance and begin to identify benchmarks as well as gaps and opportunities to build on your content strategy.
3. Content Hubs (searchmetrics report: page 30)
Below is a searchmetrics graph listing the content features which have increased in importance and the enhancements made by Google to better understand the meaning behind keywords has accelerated how the search engine is beginning to move towards better understanding “content hubs” e.g. topic areas as summarised by searchmetrics
‘The more topics a text reflects, the more holistic it is – and, at the same time, the more relevant it is for users with different search intentions. Consequently, the copy also ranks better for related, additional keywords as well as the primary keyword’.
What this means for brands? Look to create content hubs, analyse the long tail search opportunities for content subjects and look to map out content hubs that provide a rich verticle knowledge hub that caters for the head terms and long tail search terms. Archive these content hubs into a content library which can then be used to support your search activity and social outreach.
4. Internal linking (searchmetrics report: page 37)
Structuring your internal link structure is seen as a vital component for your domain performance. The graphic below, taken from chúng tôi shows how a site architecture should be set and provides the greatest positive impact for the flow of internal linking.
From an SEO perspective, attracting external links to your website has always been seen as the priority to assist in search engine ranking performance but it’s clear more emphasis needs to be put on the user experience and providing relevant internal links on pages to provide the perfect UX and retain relevancy of articles to the user.
What this means for brands? Scope out your current site architecture and structure of your site and identify the most important pages of your site based on external links (followed), social shares and internal linking. The audit will then provide you the opportunity to clearly map out how content and associated content begin to interlink to different sections of the site as well as provide potential gaps and opportunities to exploit.
5. Backlinks (searchmetrics report: page 43)
Searchmetrics identified larger brands attract a higher majority of new links, more referring domains as well as generating more deeper linking to relevant content areas, the below infographic taken from the whitepaper provides some more insights in the opportunity of a backlink strategy and how it can benefit your performance.
What this means for brands? Monitor, manage and measure your analytics reports. Audit who is linking to your site but more importantly are they linking to the correct content pages? If not, this provides an opportunity to reach out to the partner site and encourage them to link to deeper pages of your site that is more relevant from a content point of view.
For pages that do drive a high volume of links from external websites, monitor the performance of the page – is it retaining the referral traffic? Have you optimised the page to why the external website is linking to you? Are you looking to provide internal linking to other pages on your site to retain the user?
Work with your press office and communications teams for any content or press releases that could be used to drive new back links from websites that mention your brand and content stories. Fresh Web Explorer is a great tool to use to identify new website that are not linking to you
6. Social Signals (searchmetrics report: page 60)
From the Searchmetrics study, ‘sites that have risen in the SERP’s have strong, positive correlations to social signals’. From a brand point of view, it’s clear to see that social networks play a key role as a key traffic referrer
What this means for brands? Your social media activity should be integrated with your content strategy and used as a tactic to help drive your content to different audiences and demographics. Better understand and take the time to listen to different audiences that choose to follow your brands social channels e.g demographics, types of content being consumed and tailor your content to their needs and requirements.
Social Media also provides your brand a vehicle to real-time listening – to ensure your brand strategy encompasses the need to deliver real-time content within your content sector to service the needs of your social audience. Make sure you are providing the necessary opportunities for your website/mobile content to be shared through social by your users by ensuring your pages are providing a call to action to offer social sharing
7. Mobile (searchmetrics report: page 77)
A recent article by comScore highlighted key insights on the emergence of mobile which is now the leading digital platform accounting for 60% of digital media time spent in the US.
What this means for brands? It will be ever more essential for brands digital proposition can be translated to a mobile or tablet device from desktop whilst retaining points of difference. Google recently rolled out ‘mobile friendly’ labels emphasising the importance the search engine has for brands who think about their digital proposition across different platforms.
Analyse your desktop site on performance and relate the relevant content to a mobile experience – this may mean optimising long form content into mobile bit size chunks. What’s your mobile USP and think about how your competitors differentiate their mobile proposition over their desktop environment and the content made available?Key Takeaways for brands from searchmetric’s whitepaper
1. Content – There is an urgency for brands to deliver more content to remain competitive within the search sectors. However it’s important to note that more content does not necessarily mean better content – the emphasis should be on delivering industry leading, authoritative content that is relevant to their audience
2. Technical – increasing in importance, internal linking (p.37), Html of pages p.34) – Ensure you getting back to basics of SEO by making sure that basic on page optimisation and technical considerations have been taken into account e.g. site architecture and page load speeds
4. Backlinks – Backlinks are considered an important indicator however the emphasis is on the quality of backlinks rather than quantity. Through social listening and content generation there is an opportunity for brands to hijack real-time demand for trusted news content and with it the opportunity to drive backlinks off the back of a real-time content strategy.
5. Social Media – integrated within your content strategy and to be used as a tactic to drive content to different audiences and demographics.
Brands need to wake up before it is too late to capitalise on the changes in the search landscape that are crying out for brands that are trusted, authoritative and willing to put at their heart of their digital strategy, content. The brands winning this game are the brands that have re-defined their online value proposition by turning themselves into knowledge centres. In summary,
Whether or not governments should be allowed to sift through particular personal assets has been a subject of debate for longer than any of us have ever lived. Much more in the 21st century, the definition of “personal assets” has been extended to a variety of things such as emails, phones, SMS messages, private Facebook posts, and the odd selfie.
On 27 April 2023, members from both parties in the U.S. Congress passed The Email Privacy Act which would effectively force the government to seek a warrant before asking a tech company to hand over personal emails.
Similar provisions exist in the Charter of Fundamental Rights of the European Union, mentioning the “right to be left alone” and a “respect for private life.” “Why is email different from an individual’s papers within their home?” you may ask. But perhaps the question should be, “What made it difficult for the U.S. government to treat personal assets like emails the same as a safe in a house’s attic?”The Dilemma
We seem to apply different rules to different situations on personal assets (such as public pictures that people regret posting still being considered private property depending on who you ask), which complicates what we define as private. Just how private is a picture of your dog that you set as your avatar on a forum? And, more importantly, how private are your emails when they aren’t stored in your own computer but on a server several miles away from your home?
These questions led to an ethical dilemma. Although the spirit of the Fourth Amendment to the U.S. Constitution is very clear on leaving people’s things alone, there are several ways to demonstrate that it leaves a bit of leeway when it comes to things like people’s vehicles. In many cases, the police can search a car without a warrant, especially if it is impounded.
The one place where you can be sure that the fourth amendment applies (for the most part) is within a person’s house. Unless you live inside your email provider’s data center, it’s very likely that your email is separated from you by hundreds or even thousands of miles. This can provide all sorts of arguments for the legal definition of personal effects to be stretched a bit.What U.S. Law Says About Email
Before The Email Privacy Act, according to U.S. law, every email that is older than 180 days and is stored online can be accessed by authorities. Newer messages required warrants.
The reason why this is relevant, even if you live outside of the United States, is because companies based there have something called an MLAT (mutual legal assistance treaty). Through this treaty, foreign investigations into holders of email accounts that are hosted in the United States can be carried out with the assistance of U.S. authorities. Once a case is handed over to a U.S. attorney, the procedure must follow the country’s laws in the process of acquiring evidence and information. This could possibly mean that a warrant would be required even if the person holding the email is not a U.S. citizen, since the company hosting it is based there.
Miguel has been a business growth and technology expert for more than a decade and has written software for even longer. From his little castle in Romania, he presents cold and analytical perspectives to things that affect the tech world.
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How to effectively use hashtags on Twitter, Facebook and Instagram
Hashtags, you either love them or hate them. Having become part of our culture, we use them every day on social media. As more social platforms use hashtags it has become confusing on how and when to use them.
In this post, we are going to look at how many hashtags you should be using and which ones are best to help you expand your reach beyond your followers.What is a hashtag?
Firstly let’s look at what a hashtag actually is. The correct definition of a hashtag according to the Oxford dictionary is:
‘A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic’.
The evolution of the hashtag in marketing started in 2007 when Twitter used them to categorize discussed topics. Now, Hashtags are used worldwide making it easier for people to find and follow discussions on social media. They also allow brands to track the performance of their campaigns and promotions.How to use hashtags on Twitter
A hashtag on Twitter is a keyword or trending topic, by using a hashtag it ties your post to a conversation which you can find by searching the hashtag in the Twitter search bar. It has been found that when you use more than two hashtags, your engagement actually drops by an average of 17 percent.
Twitter reported that tweets with hashtags can increase engagement by almost 100% for individuals and 50% for brands. Hubspot also found that tweets with hashtags are more likely to be retweeted than those without.How to find the right hashtag
Tweets with hashtags get two times more engagement than tweets without, therefore it would be recommended you try finding 1-2 relevant hashtags or a trending topic for each tweet. If you’re searching for popular hashtags use the trending bar to see if there are any relevant ones you could use in your own tweets. Consider using popular hashtags that appear each week on Twitter such as #Mondaymotivation, #FridayFeeling, #TBT or #ChairtyTuesday.
If you are planning an upcoming campaign consider assigning a hashtag to the campaign. This way you can monitor the campaign performance and conversation around the hashtag. Twitter is a great place for opinions and conversation. Where as Instagram would be better for visual content and user generated content. For further help check out these 3 tools to help you identify the best hashtags for your tweets.How many hashtags should you use
There are many theories behind how any hashtags to use on Twitter. We have already mentioned that Twitter says using hashtags can increase your reach by almost 100%, but using too many can have the opposite effect. Hubspot reported that using more than 2 hashtags drops engagement by an average of 17%.How to use hashtags on Instagram
Hashtags are one of the best ways to get your posts seen on Instagram. They can help pull your social media posts into topic-specific feeds, which can reach audiences beyond your current followers. One of the ways people find content on Instagram is to search with hashtags. It’s very rare to find an Instagram post without a hashtag in the caption.How to find the right hashtag
Many brands on Instagram see hashtags as a tool for improving their reach and for building communities. Therefore when choosing hashtags make sure they are relevant to your brand and think about what search terms your followers will be searching for.
You might also want to consider using a branded hashtag. This is a hashtag that is unique to your business or campaign, such as your company name or tagline. For example, Nike keeps it simple and use their tag line #Justdoit on their captions.
Keepcup hashtag all their content just using their company name #Keepcup. If you search #Keepcup in the search bar it pulls a whole host of user generated content. This is a great example of building a brand community on social media through the power of hashtags.
If you’re unsure where to start looking at the hashtags your competitors or influential people in your industry are using. This will help you discover new hashtags by brands who already have a well-established audienceHow many hashtags should you use
Many businesses will often resort to using too many hashtags on one post in the hope of it getting more visibility. A recent study suggested that it is far more effective to keep your hashtag count to less than 10 hashtags per post. If you were to use relevant hashtags and keep the count below 10, it is suggested you could reach up to 25,000 engagements per post. Therefore as a general rule of thumb aim for around 5 hashtags that are relevant and specific.
Be careful if you use too many or the same hashtags in all your captions, you might be putting yourself at visibility risk or a shadow ban. Instagrams shadow ban was introduced to stop a specific kind of behavior, such as being spammy, inappropriate, or even abusive. As a result users content will be hidden from those who don’t follow you. But many have found using too many hashtags or banned hashtags has resulted in a shadowban.
Given how important hashtags are for discovery on Instagram, getting shadowbanned can be a big problem. It means that you won’t be able to reach users who don’t already follow you, which can ultimately affect your follower growth and engagement rate.
Are you worried you might have been shadow banned? Use this tool to test whether or not your account has been shadowbanned.
How to use hashtags on Facebook
Like on Twitter, a Facebook hashtag ties together a conversation from different users. But in order for others to see your posts, your profile needs to be public. Therefore as most users profiles are private hashtags you can search for on Facebook tend to be published by influencers, brands, and publishers, rather than by individuals.How many hashtags should you use
If you do use hashtags on Facebook only use 1-2 as the more you use the fewer interactions your post will get. Hashtags are not a popular thing to use on Facebook. they focus your attention rather on content and visuals.
Buffer also support this argument and believe using fewer hashtags or even none will perform better. EdgeRank found that using hashtags on Facebook has zero positive effect on reach. Posts without hashtags outperform those with hashtags.Hashtag tools
There are many tools to help you monitor and evaluate hashtag performance. Whether you’re looking to use a trending topic or creating a branded hashtag for your business, there are a few hashtag tools that can help you choose, create, and track your hashtags.
Hashtagify is a free tool to help you analyze hashtags and view related hashtags you might want to consider using.
This is a free to use tool, where you can monitor the conversation around a specific hashtag. You can add and remove serval stream at one time.
RiteTag helps you choose the tags by showing you how good, great, or overused a hashtag is. They also group hashtags by color to help you decide on the strongest hashtag for your post.
Keyhole takes note of the keywords users provide across several platforms, and then follows the hashtags the users want to monitor on Twitter and Instagram. This tool allows users to track the industry influencers’ accounts in social media channels such as Twitter, Instagram and Facebook.
Tweetreach, provides you with data starting from the density graph to show when posts are hitting the largest number of desired followers and to report how far a Twitter handle, keyword or hashtag has reached.
If you are wanting to improve your social media strategy but you’re not sure where to start, check out our Social Media Marketing Guide. Helping you create a plan to manage social media marketing to support your commercial goals.
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