Trending February 2024 # Reitio: Enabling Frictionless Creation Of User # Suggested March 2024 # Top 9 Popular

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The Metaverse is not and will not ever refer to one company or one virtual world – it will be like describing the World Wide Web as a single webpage or labeling social media as only Facebook.

Make no mistake, virtual worlds are not new by any means. Gaming virtual worlds like Grand Theft Auto and World of Warcraft have had their fair share of success, the same goes for social virtual worlds like Roblox and Minecraft.

With that said, what’s truly revolutionary is a state where these virtual worlds could interoperate with each other: a state where virtual items in a particular virtual world could be seamlessly ported to another virtual world (and back); a condition where virtual assets are freely composable with one another; and a state where conducting virtual asset transactions, no matter its underlying virtual world, does not involve a centralized gatekeeping intermediary.

A single webpage can only fit so much information, but with a network of interconnected webpages, users can create the World Wide Web. Similarly, a single virtual world can only host so much experience, but with a network of interoperable virtual worlds, users can create the Metaverse.

Towards Metaverse Adoption

User-generated content (UGC) is the lifeblood of all networked services. Without imbuing users with free rein to create their own web pages, the World Wide Web would not grow to the degree that it is right now. Virtual worlds are not an exception: just like how people will not use Facebook or Twitter if their friends or favorite content creators are not there, people will also not visit a virtual world if there isn’t sufficient UGC piquing their interest.

However, existing 3D editors (e.g.: Blender, VoxEdit, etc.) require specialized expertise, such that it locks out ordinary people from the creative process. As a result, a large skill gap remains to create one simple 3D asset for use in a single virtual world, let alone across the Metaverse.

A thriving UGC base is of paramount importance for the Metaverse to become widely adopted. The more people participating in UGC creation, the more UGC will be generated, which attracts more users to virtual worlds (and with it, the Metaverse).

The Metaversal 3D Toolkit for the Masses

The root cause of Reitio’s existence is simple enough: creating even a half-decent 3D asset carries a steep learning curve, which locks ordinary users from participating in UGC creation, hindering virtual world adoption.

With this in mind, Reitio is built from the ground up to eliminate the steep learning curve associated with creating a 3D asset, empowering users to create 3D renditions of their imaginations and bring them to life in their virtual world of choice, instead of getting intimidated before they even started.

Being a fully web-based solution, Reitio’s mix-and-match, templates-oriented approach to 3D design ensures that the toolkit is intuitive enough to be picked up by anyone within a few minutes – the Canva for 3D assets.

Modular 3D Legos at your Fingertips

A Reitio-generated 3D asset is fundamentally made up of templates stacked on top of each other – like Lego blocks. Templates come in different flavors: free default templates are provided in-house by our internal designers, while premium templates are listed by community contributors or our virtual world partners, whereby each instance of usage will subject users to a pay-per-use royalty payment to the template creator.

The whole design experience is comparable to creating Lego structures: users start by choosing a ‘base’ template, then gradually work their way up – the extent of what defines a “finished” 3D design will ultimately depend on the user itself, just like the extent of what constitutes a “completed” Lego structure will be in the hands of that structure’s builder.

This design philosophy is what allows Reitio to be extremely user-friendly without sacrificing much of the variability and extensibility offered by more complex fully-fledged 3D editors.

A Novel Stack Primed to Serve the Next Digital Frontier

The current landscape imposes a steep learning curve on ordinary Metaverse participants, such that it locks them out from participating in generating UGCs for the Metaverse.

Reitio is developed from square one to fill this gap: a codeless, no-download, on-the-web 3D design tool so intuitive that it will only take users no longer than a few minutes to get a hang of it and generate their first Metaverse 3D asset.

“At the current pace of UGC generation, the Metaverse will never reach the critical mass of users needed for mass adoption,” said Emerson Li, co-founder, and CEO of Reitio. “User-generated content is the beating heart of the Metaverse – Reitio will allow anyone, regardless of background or experience, to create their own fully customizable 3D assets and bring them to life on their virtual world of choice across the Metaverse.”

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Power Of Latent Diffusion Models: Revolutionizing Image Creation

This article was published as a part of the Data Science Blogathon.

Introduction

One approach to achieving this goal is through the use of latent diffusion models, which are a type of machine learning model that is capable of generating detailed images from text descriptions. These models work by learning to map the latent space of an image generator network to the space of text descriptions, allowing them to generate images that are highly detailed and realistic.

In this article, we will explore the concept of latent diffusion models in more detail and discuss how they can be leveraged for creative image generation. We will also discuss some of the challenges and limitations of this approach and consider the potential applications and impact of this technology.

Source: Keras

Unveiling the Mysteries of Latent Diffusion

Latent diffusion models are machine learning models designed to learn the underlying structure of a dataset by mapping it to a lower-dimensional latent space. This latent space represents the data in which the relationships between different data points are more easily understood and analyzed.

In the context of image generation, latent diffusion models are used to map the latent space of an image generator network to the space of text descriptions. This allows the model to generate images from text descriptions by sampling from the latent space and then using the image generator network to transform the samples into images.

Na the Challenges of Latent Diffusion

Despite the promise o usion models for creative image generation, there are a number of challenges and limitations to this approach.

The need for large amounts of high-quality training data: The model needs to learn the mapping between the latent space of the image generator network and the space of text descriptions, which requires a lot of data to do accurately.

Difficulty in generating highly detailed and realistic images: Latent diffusion models may still have some limitations in terms of the level of realism they are able to achieve because the image generator network may not be able to fully capture all of the subtle variations and nuances in the data, leading to some loss of realism in the generated images.

Difficulty in controlling the diversity of generated images: Latent diffusion models use a random process to sample the points in the latent space, which may lead to generating similar images or not being able to generate certain types of images.

Difficulty in controlling specific attributes of generated images: It is challenging to control the specific attributes of the generated images, such as the pose, lighting, and background of an object.

Limited ability to handle multi-modal data: Current models are not able to handle multi-modal data well, meaning it is difficult for the model to generate images that are a combination of different attributes or concepts.

Latent Diffusion in Action

There are a number of existing models that use latent diffusion for image generation.

Stable Diffusion Generative Adversarial Network (SD-GAN):

Developed by researchers at Stanford University

Uses stable diffusion to generate highly detailed and realistic images from text descriptions

Produces impressive results in a number of experimental studies

Latent Space Models (LSM) approach:

Developed by researchers at MIT

Works by mapping the latent space of an image generator network to the space of text descriptions

Allows it to generate highly detailed and realistic images from text descriptions

Has been used to generate a wide range of images, including faces, animals, and objects

Produces impressive results in a number of experimental studies

Other models that use latent diffusion for image generation:

Latent Adversarial Diffusion Network (LADN)

Latent Attribute Model (LAM)

These models have been used to generate a wide range of images and have demonstrated promising results in a number of experimental studies

The Future is Here: How Latent Diffusion is Transforming Industries?

Despite these challenges and limitations, latent diffusion models have the potential to revolutionize the way we create and share visual content. These models could significantly accelerate and enhance the creative process by enabling us to generate detailed and realistic images simply by describing them in words.

Latent diffusion models have a lot of potential applications beyond the image generation examples mentioned above. Some other potential applications that may be better than the existing applications include:

Video Generation: Latent diffusion models could be used to generate videos from text descriptions, allowing for the creation of realistic and highly detailed videos.

3D Model Generation: Latent diffusion models could be used to generate 3D models from text descriptions, allowing for the creation of highly detailed and realistic 3D models for use in video games, animation, and other applications.

Speech Generation: Latent diffusion models could be used to generate speech from text descriptions, creating realistic and natural-sounding speech.

Music Generation: Latent diffusion models could be used to generate music from text descriptions, allowing for the creation of highly detailed and realistic music.

Text-to-image Translation: Latent diffusion Models could be used to generate images from text descriptions with more control of the attributes of the image, resulting in more realistic and diverse outputs.

Multi-modal Generation: Latent diffusion models could be used to generate multi-modal outputs such as text-to-image-to-video, allowing for more diverse and realistic outputs.

Overall, these potential applications of latent diffusion models may be better than existing applications because they allow for more control and diversity in the generated outputs and may also be more useful in practical applications.

Wrapping Up

Overall, the use of latent diffusion models for creative image generation has the potential to greatly enhance and accelerate the creative process and is an exciting area of research and development in the field of artificial intelligence.

Latent diffusion models offer a promising approach to generating detailed and realistic images from text descriptions.

These models work by learning to map the latent space of an image generator network to the space of text descriptions, allowing them to generate images that are highly representative of the data.

However, this approach has challenges and limitations, including the need for large amounts of high-quality training data and the difficulty of generating fully realistic images.

I hope, you find this short article useful. Thank you for reading!

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Related

Fix 0Xc1800103 – 0X90002 Media Creation Tool Error

Media Creation Tool is a Microsoft program that is used for the installation of Windows 11/10 into a DVD or USB in order to create a backup and easy access for later reinstallations. People use this Windows backup in case they have an issue with their current Windows and need to reinstall it to fix the issue or just install Windows in other computers. However, like in any program, some Windows users experience the 0xC1800103 – 0x90002 Media Creation Tool Error while using the Media Creation Tool to install Windows 11/10 on a USB or DVD.

There was a problem running this tool, Erroe Code 0xC1800103 – 0x90002

How to Fix Media Creation Tool Error 0xC1800103 – 0x90002

Whenever you get the 0xC1800103 – 0x90002 Media Creation Tool error on a Windows computer, you should first restart the computer and then restart the installation process. If the error persists, use the following solutions:

Turn off VPN on your computer

Repair System Files

Clear SoftwareDistribution folder

Set correct date, time and language settings

Delete $Windows.~BT and $Windows.~WS folders.

1] Turn off the VPN on your computer

If the error comes up again, then you should try the next solution.

2] Repair System Files

For any program, process, and even Windows OS, properly, the system files must be in good condition. This error is one of the issues you encounter in Windows PC as a result of corrupt or missing System files. To resolve the error, you must repair the system files and then start the installation again. This can be performed using the built-in Windows troubleshooting method, and we’ve covered how to do it in the linked article.

3] Clear SoftwareDistribution folder

Open the Windows Search Bar and type Command Prompt. On the resulting menu, select Run as Administrator.

Type each of these commands and press Enter to stop some Windows services temporarily. Make sure you type these commands and hit Enter one by one.

net stop wuauserv

net stop cryptSvc

net stop bits

net stop msiserver

In the run command box, type %SystemRoot%SoftwareDistributionDownload and press Enter.

Now delete all the files in the resulting folder.

After doing that, you have to restart the Windows services we stopped earlier. So, reopen the command prompt and run this command one after the other.

net start wuauserv net start cryptSvc net start bits net start msiserver

Now, you should restart your PC, and Windows will be forced to replace it and thereby fix this error

Related: Windows Media Creation Tool error – Problem running this tool or starting setup

4] Set the correct date, time, and language settings 5] Delete $Windows.~BT and $Windows.~WS folders

Another method to fix this issue is to delete $Windows.~BT and $Windows.~WS directories, as the folder may be why you are getting the 0xC1800103 – 0x90002 Media Creation Tool error.

You can then rerun the Media Creation Tool and see if the error has gone.

Read: How to download Windows 11/10 ISO without using Media Creation Tool

Does Windows Media Creation Tool still work?

Yes, Windows Media Creation Tools smoothly on Windows 11 as well as Windows 10 without any error. It allows users to download Windows 11/10 install files on a DVD or USB for later installation. That said, if you want to download Windows ISO or create a bootable flash drive, you can certainly make use of the Media Creation Tool.

Read: Fix Error Code 0x80042405-0xA001A on Media Creation Tool

Why am I getting the 0xC1800103 – 0x90002 Media Creation Tool Error?

Most of the time, corrupt files or other problems with your computer’s files cause the 0xC1800103 – 0x90002 Media Creation Tool Error. We’ve also learned that the problem may also be brought on by a VPN that is actively running on your computer. Therefore, you should be aware of those factors to prevent the issue and use the solutions above to fix it if you are already encountering it.

Your 2023 Guide To Social Media Content Creation

Find out how to build an effective social media content creation process and learn about the tools that will make creating content easier.

Social media content creation is the basis of every social media strategy. Without content, there is nothing to post, like, share, or analyze — and it’s impossible to promote products or services online.

Creating content for social media can be anything from writing a catchy caption all the way through to designing a major integrated social campaign with a large team and multiple influencers.

For either of these options, or anything in between, you need a content marketing strategy to develop great content effectively, and content creation tools to do so efficiently. We’ll guide you through all of that in this post.

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What is content creation?

Content creation is the process of creating content. But what does this mean, exactly?

Just about anything can be content, from blog posts to TikToks to whitepapers and even books. Basically, content is anything that provides information or entertainment. For marketers and brands, content creation is an important way to build and maintain relationships with potential customers.

Let’s look at all the potential elements that can be involved in turning your ideas into content for social media specifically.

What is social media content creation?

Social media content creation isis the process of creating written content, photography, graphics, and videos for different social media platforms.

Social media content has to fit within prescribed limits for character counts, image sizes, and video lengths. You have to cram a lot of value into a very small space.

It’s also important to note that social media content creation is much more interactive than other forms of content creation. You don’t create content in a bubble. Whether you’re highlighting user-generated content, creating a TikTik Stitch, or using trending audio to guide your content ideas, you’re part of a larger ecosystem.

Here are some of the elements involved in social media content creation. (We’ll dive deeper into how all of these roles work together to form your social media content strategy in the next section.)

Research: Checking on the latest social media trends and using social listening and social media analytics to get a sense of what kind of content your social audience craves.

Writing: Putting words on the screen — from headlines and video overlay text through to copy for longer posts on Facebook or LinkedIn.

Photography/videography: Capturing photos and/or video footage, like product shots or behind-the-scenes tours. This could involve professional equipment, but depending on your needs, it can also be done with a smartphone.

Video editing: Compiling clips into a finished product.

Graphic design: Combining words and graphics into a meme, infographic, highlight cover, or any other visual that you use on social media.

Let’s put those ideas into action!

1. Do your research

Any good process starts with research. Sure, everything is content, but that doesn’t mean you can just post whatever you want on your social channels and call it a day.

Before you start creating content, you need to know what kind of content resonates with your audience, or your potential target audience.

If you already have a solid following on your social channels, you can start with your social media analytics. These will help you understand what’s already working for you, so that you can model this success.

But social changes fast, so you can’t limit your research to your owned accounts. Social listening is a good way to get a sense of what’s happening in your industry, and what people are talking about when they talk about your business on social media.

Finally, keep an eye on trending hashtags, topics, and audio. You won’t necessarily want to jump on every trend that comes along, but you’ll spot some good digital content creation ideas that may help your content achieve greater engagement and wider reach.

2. Set goals

Now that you have a sense of what’s happening in your industry, you can start to set some goals for your social media content. Are you trying to drive people to your blog? Grow your following? Make sales through social commerce? Maybe all of the above?

The kind of content you create will vary based on what you want it to achieve. For instance, your call to action will be quite different for a sales post versus a post designed to build brand awareness and engagement.

It’s a good idea to get specific with your goals using the SMART goal-setting framework. This forces you to think in detail about what you can achieve with your social content, and how you might get to where you want to be.

3. Have a creative brainstorm

Whether you’re a one-person shop or you have a large social team, take some time to get some ideas up on the whiteboard. (It doesn’t matter whether the actual whiteboard is literal or metaphorical, just that you gather all of your ideas in one place).

This is “no bad ideas” time. Everyone on your team has unique experiences with social, both personally and professionally, that will inform their content ideas and expectations. Allowing everyone to share freely brings all of that knowledge into your shared braintrust, where it can morph into high-quality social content campaigns.

4. Assign roles

Remember all those components of social media content creation we mentioned above? If you haven’t already got team members assigned to each of those tasks, the time to do so is now.

It’s also time to set up a solid social media approval process, so everyone understands where their work fits into the overall picture, and how their deadlines impact the rest of the team.

If you are a small business owner, you may not have anyone to assign roles to. Don’t panic! Remember, everything is content. You can definitely start out by creating all of your content on your own. It doesn’t have to be complicated or take up a lot of your time.

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A post shared by Gracey’s Cakes🌸 (@graceys.cakes)

Even large teams don’t have to do everything themselves. This is a good time to think about whether you want to outsource some digital content creation tasks to freelance writers or designers. You should also think about how to source and incorporate user-generated content, and how to include curated content in your social media marketing strategy.

Finally, consider whether you want to work with outside content creators — aka influencers. This could be for a specific campaign, or an ongoing relationship.

5. Build a content calendar

A social media content calendar allows you to plan your content mix across social channels, so you get the most value from your digital content creation efforts.

We’ve created a content calendar template to help you plan how to use content resources across your social accounts. For example, say you want to drive social traffic to a new blog post. You can use your content calendar to plan out when to post the relevant Facebook post, TikTok, and Instagram Reel.

Your content calendar should also include your ongoing content needs. For example, every week Hootsuite shares a roundup of the week’s blog posts on Instagram Stories.

Here’s how to set up your content calendar using our free template.

6. Schedule your content

Once you’ve filled in your content calendar, it’s time to set your content up for publishing. Sure, you could post each post manually at the assigned time, but that’s a huge time-waster that also sets you up to make simple mistakes like typos and broken links.

7. Build your content library

There’s no need to create every piece of social content from scratch. On your busiest days, you’ll thank yourself for having the foresight to create a content library.

Any successful social post can be made into a template for future posts. You can also add approved images to your content library, whether those are created in-house or acquired from a royalty-free resource.

As your content library grows, you’ll have more options for creating new social content without recreating the wheel.

8. Analyze your results

The content creation process ends back where it started. Analyze your results to see what worked and what didn’t, and use your findings to guide your research and planning into what to do next.

Set some new goals and do it all again.

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8 time-saving content creation tools for social media managers

Hootsuite can level up your social media content creation in several ways.

First, the Hootsuite Composer allows you to create content for multiple social networks all in one location. You can even customize and tweak a single piece of content to publish effectively on different accounts.

Composer also includes an extensive royalty-free media library and powerful image editing tools, so you can start creating content without any in-house photography or design skills.

To use Canva in Hootsuite:

Log in to your Hootsuite account and head to

Composer

.

Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design. 

When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering — yes, this feature does work with free Canva accounts!)

Design your image in the Canva editor. 

Start your free 30-day trial. You can cancel anytime.

Once your content is ready to go, Hootsuite Publisher allows you to schedule posts to align with your content calendar. It even provides custom recommendations about the best time to post based on your own social analytics.

Hootsuite’s Content Library, collaborative drafts, social listening features, and content curation tools also ease the effort of social media content creation.

Try Hootsuite for free for 30 days

Ok, but what if you find yourself staring at Hootsuite Composer without ideas for engaging posts? We’ve got you covered. You can use one of the 70+ easily customizable social post templates to fill the gaps in your content calendar.

The template library is available to all Hootsuite users and features specific post ideas, from audience Q&As and product reviews, all the way to Y2K throwbacks, contests, and secret hack reveals.

Each template includes:

A sample post (complete with a royalty-free image and a suggested caption) that you can open in Composer to customize and schedule

A bit of context on when you should use the template and what social goals it can help you reach

A list of best practices for customizing the template to make it your own

To use the templates, sign in to your Hootsuite account and follow these steps:

Head to the Inspirations section in the menu on the left side of the screen.

Customize your caption and add relevant hashtags.

Add your own images. You can use the generic picture included in the template, but your audience might find a custom image more engaging.

Publish the post or schedule it for later.

Learn more about using social media post templates in Composer.

Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work?

You can use OwlyWriter to:

Write a new social media caption in a specific tone, based on a prompt

Write a post based on a link (e.g. a blog post or a product page)

Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)

Identify and repurpose your top-performing posts

Create relevant captions for upcoming holidays

To get started with OwlyWriter, sign in to your Hootsuite account and head to the Inspiration section of the dashboard. Then, pick the type of AI magic you want to see in action.

Start your free 30-day trial

OwlyWriter will generate a list of post ideas related to the topic: 

And that’s it! OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full — and sit back to watch your engagement grow.

Start your free 30-day trial

Visme is a design tool used to build infographics, animations, videos, charts, social graphics, and other visual content to post on social media.

Visme’s extensive font library and custom color options make it easy to match your brand identity and create a series of cohesive images that embody your brand style.

Source: Visme

This is a great social media content creation tool for anyone who podcasts or creates other audio content. You just upload or import audio, and Audiogram creates a social video with automatically generated captions and an animated waveform.

Source: Hootsuite app library

It’s a simple way to make visual posts from audio content.

RiteBoost helps with content creation for social media by auto-generating static images or GIFs from your post text. It also automates some of the more mundane aspects of content creation, like adding hashtags, emojis, and author attribution.

Pictographr is a drag-and-drop design tool with a built-in image library and impressive font collection. It’s useful for graphs and charts, memes, or simply adding visual appeal to any social content.

Source: Hootsuite app library

Grammarly is an AI-powered writing assistant that helps users write clear, mistake-free copy.

Did you know that you can use Grammarly right in your Hootsuite dashboard, even if you don’t have a Grammarly account? 

With Grammarly’s real-time suggestions for correctness, clarity, and tone, you can write better social posts faster — and never worry about publishing a typo again. (We’ve all been there.) 

To start using Grammarly in your Hootsuite dashboard:

Log in to your Hootsuite account. 

Head to the Composer. 

Start typing.

That’s it! 

Try for free now

Learn more about using Grammarly in Hootsuite.

Social content needs to be crisp, clear, and easy to understand at a glance. The Hemingway App helps with all of the above by analyzing the readability of your content and providing recommendations to make your writing less complex and more concise.

Source: Hemingway App

Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.

Get Started

Better content in half the time

Boost engagement and save time with a hashtag generator, post templates, Canva, and Grammarly Pro in Hootsuite.

Push Notifications For User Re

Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand

Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in attracting a new customer who’d visit your store once and then never return.

Alternately, increasing the customer retention rate by as little as 5% can increase your profits by between 25% and 95%, according to research by Bain & Company.

It’s no wonder brands focus their efforts and funds on nurturing the relationships with existing customers who’re already buying their goods and services frequently. This in no way means that you shouldn’t market your brand to new customers, which is, of course, vital, but you should also seek to re-engage them.

Download our Free Resource – E-commerce personalization buyer’s guide

This guide will help you learn everything you need to about e-commerce personalization before taking the steps needed to start implementing it in your own company.

Access the

When you know the importance of repeat customers, how will you persuade them to frequently purchase from your store? How will you create a brand recall for these users?

A good way to do this is by using web push notifications.

What is a web push notification?

Web push notifications are small pop-up messages you receive on your desktop or mobile browser. These notifications let a brand engage with a customer even when they’re not using the website. You receive the push notifications from your subscribed website that will appear on:

The top right side of your browser on a Linux OS.

The bottom right side of the browser on a Windows OS.

The notification tray on an Android OS.

Supported on Chrome, Firefox and Safari browsers, you will receive them on your browser only after you subscribe to them.

A few reasons that web push notifications are one of the best ways to re-engage existing users are:

They’re delivered in real-time to the user even when they’re not on the website.

They drive a higher conversion rate.

Now let’s understand the dos and don’ts of using web push notifications for user reengagement.

Dos of web push notifications for user reengagement 1. Using push single step opt-in

Here’s what an effective opt-in looks like:

The first step to implementing a push notification is to ask permission of the user to send the push notification from the browser. The opt-in dialogue box asks the users for permission. Remember, not to get too pushy.

You can either take the hard opt-in approach such as:

Or a softer multi-step opt-in approach such as:

The soft opt-in creates the right context and lets the user know how the notifications will help them. You could even convey the type of messages they would receive.

Just remember that asking consumers to opt in too early is the biggest mistake by marketers.

An additional trick is to show the opt-in banner as a response to the user’s action. In other words, find the right time to display the pop-up. For example, if you have an e-commerce store, use push notifications to inform the user about the order status.

2. Craft a compelling message

Important pointers to follow while writing the web push notification copy are:

Write a catchy title with a succinct copy. Your subscribers do not have more than a few seconds to glance at the notification.

Maintain a conversational tone.

Use striking one-liners and an actionable CTA.

Write in simple language that directly conveys the purpose of the notification.

Personalize the message based on the interests of the users as it makes them three times more likely to convert.

The description should be in sync with the title.

The edges should not get truncated.

Pro-tip: Carry out A/B testing to figure out what kind of copy resonates the best with your audience.

3. GDPR compliance

With the execution of strict privacy laws like GDPR, it becomes imperative to ask for permission before sending any push notification.

4. Multichannel strategy

Marketers are taking a multi-channel approach for re-engaging with users. While push notifications offer a three-times higher reach for cart abandonment compared to emails, 70% of consumers research three or more channels before making a purchase.

After sending a real-time discount on their browser with a push notification, you could send them an email a few hours later.

Shopping websites follow this approach and send out the transactional information as push notification as well as email. In case the user misses out on the push notifications, the email does the job, increasing the chances of conversion.

Don’ts of web push notifications 5. Miss the CTA

CTA is the most indispensable part of your push notification. Make sure every push notification has a CTA that prompts the next action. The call-to-action should be clearly visible and intrigue the user to complete the action intended by the notification.

Some examples of clear CTA’s are:

For free trials: If you’re offering a free trial, these phrases have a higher conversion rate:

Try for free

Start my free trial

Send me a free gift

For benefit: Your CTA can show the benefit. Some ideas to get started are:

Book a consultation

Download the e-book

Send the discount voucher

Show the code

6. Create a broad campaign

Segment your subscriber list before sending out the push notifications. Creating a “batch and blast” campaign won’t work as your customers are looking forward to a personalized experience according to their preferences. Behavioral push notifications create maximum relevance for the recipient.

You can segment the subscribers on the basis of:

Time-zones they reside in

Geo-location

Purchase history

Browsing behavior – whether they are cart abandoners or purchase

Type of the browser – Chrome, Safari or Firefox

Traffic source – direct or referral

Type of visitor – frequent or occasional

Based on these segments, you can send push notifications about flash sales, live-scores, price drop, a new blog post uploaded, change in the flight status and weather forecast among some.

7. Deliver messages at the wrong time

As a business owner, you would want to engage with your users at the right time. As the push notifications are sent real-time and not stored anywhere, sending them at the wrong time can lead to:

Low open and view rates

Your users may find you intrusive

The user may unsubscribe from your notifications

While numerous studies mention different times to be ideal, there is no best-fixed time to send push notifications. The ideal time varies depending on multiple factors such as the time-zone, geography, buying habits, website browsing and purchase history.

The best practices to consider while deciding the timings of your push notifications are:

Follow the time-zone of the geography your subscriber resides in, to ensure that the notification is not intrusive.

Get a fair idea about your users routine. For example, notifying your customers about a happy hour at 4-5pm is much more effective than sending them a push notification about this offer at 8am.

8. Send too many notifications

Just because sending a push notification is easier and simpler than sending an email doesn’t mean you should use them aggressively. Imagine the impact a push notification would have when you run a flash sale on your website and send the price drop alert. On the other side, if you send a price drop notification about every product, the user will be annoyed. It may end up in them unsubscribing from your notifications.

Send a message only when it needs immediate attention of the user. Do not send messages when you have nothing significant to reveal.

The frequency and number of your notifications also depend on:

What purpose does your notification serve? Is it for creating awareness about your product or are you retargeting users who have not made a purchase for a while?

Which industry are you targeting? The frequency varies for e-commerce vs games vs travel vs fitness and news.

Determining these details will help you personalize the frequency of the push notifications.

Over to you

Push notifications impart instant information even when the user is not on your website. The effectiveness is further reiterated by the fact that with the right offers they help re-engage with existing customers.

All these benefits mentioned above compel brands to use web push notifications as a part of their user-engagement strategy.

Heropark Announces Partnership With Coolwallet Enabling Users To Store Their Tokens

HeroPark, a Gamefi project striving to combine the best of traditional gaming and DeFi, has entered into a strategic partnership with CoolBitX, a blockchain security company that created CoolWallet, to offer secure, portable, and user-friendly crypto storage for holders.

The CoolWallet is a wafer-thin, credit card-sized cold wallet that is highly secure, durable, and convenient to use and serves as an alternative to traditional USB-based hardware wallets. 

With this partnership, HeroPark users will now get access to a hardware wallet integrated cold storage solution.

HeroPark users will have a cryptocurrency hardware wallet, which gets a simple, secure, and convenient way to access, exchange, and manage $HP Token and other underlying assets offered within the HeroPark ecosystem.

“We are delighted to cooperate with CoolBitX, a regional player in security solution providing,” said Dominic, CEO of HeroPark.

“In recent months, digital assets are exposed to more threats than they have ever been into, and considering that, a lot of users and financial institutions are interested in securing their digital assets in cold wallets, which not everyone had access to.

The collaboration with CoolBitX supports our vision for the creation of a secure GameFi based ecosystem, helping accelerate digital currency adoption by creating a convenient and secure platform for new users and seasoned crypto communities.” He continued. 

The team of HeroPark said, “The entire team at HeroPark is very excited to announce our partnership with CoolBitX. This strategic partnership is in line with our vision of creating a dynamic environment of convenience, investment agility, and security.”

Hero Park is deployed on the Binance Smart Chain, where it is one of the most viable usages and cheaper in terms of gas to utilize.

It converts and creates story-driven blockchain games with liquidity proof via the relationship of the platform native token and each in-game reward token built on BEP-20. Besides, all HeroPark Gaming are integrated with related NFT series in the format of BEP-721 to preserve the rarity and uniqueness of some of these in-game items.

About HeroPark

HeroPark combines DeFi and gaming infrastructure, which brings out the fun of DeFi gaming World, giving NFT and collectibles a new perspective by connecting them with gaming. It strives to create the same standard of demand and utilization of the particular NFT that everyone owns to ensure it reaches the same value for every adoption in the gaming economy.

HeroPark is currently offering a pre-sale that enables its users to purchase $HP Token, a utility token based on the Binance Smart Chain (BSC).

This will serve as the native token of the HeroPark ecosystem and enable holders access to multiple gaming products and services. 

$HP holders will be able to stake and earn the $HBT token, which they can use to play and purchase in-game items. The token also would be listed on exchanges and would serve as a tradeable utility token.  

The $HP Token is offered at a discounted price of $0.02 per token, which in the next stage would be raised to $0.025. The highly anticipated Pre-Sale will offer a minimum purchase amount set as 50,000 $HP while the maximum purchase limit is 1,000,000 $HP.

Moreover, the event is set to last for 30 days. However, with the pace, the pre-sale has gone so far, and given the unprecedented response the project has received from the community, it is likely to be sold out very early. 

Important Links

Whitepaper: heropark light paper

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