Trending February 2024 # Reach Vs. Impressions: What’s More Important To Track In 2023? # Suggested March 2024 # Top 7 Popular

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What is the difference between reach vs. impressions? Which one should you be paying more attention to? And how do you track them on different platforms? We have the answers.

All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions.

Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.

Today, we’re giving you answers about what reach and impressions are, why they matter, and how they’re different.

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What’s the difference between reach and impressions on social media?

Reach and impressions both reveal how much your social media content is being seen. The difference between them is subtle, but important — and not every platform defines them in exactly the same way.

Reach measures how many users saw your content

Impressions measure how many times your content was viewed

Confused? That’s okay. Let’s get some clarity.

What is reach?

On social media, reach refers to the number of users that saw your content, i.e. how many different people it reached.

Many platforms allow you to track both the overall reach of all your content, and how many people saw your individual posts, like a Reel or Story.

For example, maybe 3,250 different accounts saw your last Instagram Story, or 12,861 total users saw your TikToks this month.

What is an impression?

On social media, impressions are the number of times your content was seen, including multiple views from individual users.

Impressions are calculated by tracking the total number of times your content was displayed across a platform, like in the user’s feed or search results. Just like reach, you can calculate overall impressions for all your content, or see how many you got on a single post.

If you’re getting way more impressions than reach, it likely means people are looking at your post over and over. That’s a good thing! It shows that your target audience finds your content memorable.

Reach vs. impressions on different social networks

Not every platform defines them in exactly the same way. Let’s break down what reach and impressions mean on different social networks.

Facebook

On Facebook, Reach defines how many people saw content from your Facebook Page, or about your Facebook Page (for example, a post you were tagged in).

Impressions refer to the number of times content from or about your Page entered someone’s screen. That could be in their news feed, through search, or because they intentionally navigated to your Page.

Instagram

Instagram defines Accounts Reached as the number of unique accounts who have seen your content on-screen at least once.

Instagram impressions are pretty standard — it’s the number of times your content was seen, including multiple views from the same user.

Within the Instagram app, you can view reach and impressions over the last 7 days, the last 30 days, the previous month, or the last 90 days. You can also break it down by audience demographics like gender, location, and age.

TikTok

On TikTok, Reached audience tells you the number of unique users who watched your videos.

TikTok’s term for Impressions is “Total video views.” This tells you how many times each of your TikToks was seen.

Twitter

On each Tweet, Twitter shows you its total impressions, meaning how many times it appears on a user’s feed or in search results.

If you turn on Twitter’s native analytics, you can see your total impressions over the last 7 days, 28 days, or in a specific month.

Unfortunately, Twitter doesn’t calculate reach.

LinkedIn

On LinkedIn, you can view how many impressions you got on each post. While the platform doesn’t have a dedicated Reach metric, you can see how many people have viewed your profile in the last 28 days.

LinkedIn also gives you some limited insights into who saw your posts, by metrics like company, location, and job title.

YouTube

YouTube Analytics doesn’t offer a Reach metric.

You can also track how many total views your content received.

Pinterest

On Pinterest, Impressions describe how many times your Pin was displayed in a user’s homepage, on one of their boards, or in search.

“Total audience” is the Pinterest equivalent of reach. You can view the Total Audience for each Pin, or for all your content together, by monthly or all-time.

Snapchat

In Snapchat’s native insights, Reach shows how many followers saw your Snapchat content over the last week.

The strategic meaning of reach and impressions

In general, reach and impressions are top-of-funnel metrics.

When focusing on these metrics, you’re trying to get as many eyes on your content as possible rather than persuading viewers to take an action (like making a purchase). This means that reach and impressions are both closely related to goals like brand awareness and audience-building.

If your goal is to build strong customer relationships, you might want to emphasize impressions over reach. When users are viewing your content multiple times, it shows that you made a lasting impression (pun intended).

On the flip side, reach might be more important if ongoing relationships and repeat purchases aren’t as integral to your business model as casting a wide net and scaling your following.

How to track reach and impressions

All social media platforms offer basic in-app analytics tools for performance tracking. You’ll usually be able to view both overall reach and impressions for all your content, and for each specific post.

Find out more about platform-specific analytics tools in our dedicated blog posts:

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Tracking reach and impressions in Hootsuite

For some users, native analytics capabilities will be enough. For example, an individual creator only using Instagram might be fine with the in-app Instagram Insights.

But if you’re part of a bigger team posting to multiple accounts across networks, you’ll save a lot of time and fuss using a centralized analytics dashboard like Hootsuite.

Here’s how Hootsuite Analytics can help you track reach, impressions, and much more — across all of your social media channels.

Cross-platform analytics

Hootsuite Analytics collects data from Facebook, Instagram, Twitter, LinkedIn, and TikTok and displays it as easy to read graphs in customizable dashboards. You can mix and match stats to build reports that truly meet your — and your boss’s — needs.

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Hootsuite also distills these metrics into more detailed, actionable insights. For example, the Best Time to Publish feature analyzes your past performance to recommend when you should post to support certain goals, including extending reach.

Start free 30-day trial

Industry benchmarking

Tracking reach and impressions is great, but it can be challenging for marketers to put raw numbers into perspective.

Is reaching 200 people with a story good or average for a skincare brand? If an auto body shop is getting 450 views a Tweet, is that cause for celebration?

Hootsuite offers social benchmarks that show you how others in your industry are performing including, by reach and impressions. You’ll be able to select an industry that best matches your business, then look up average reach, impressions, and other metrics within chosen timeframes.

Whether you’re just starting on social media or you’re already an industry leader, these benchmarks will help you understand what good looks like and how you stack up.

Reach vs. impressions: fast FAQs

Having a TL;DR moment? Here’s some fast answers to your burning questions about impressions and reach.

How are reach and impressions different?

In general, reach measures the total number of people who saw your content. Impressions measure how many times they viewed it. But these definitions can vary by platform.

Which is better, reach or impressions?

If you care about growing as large an audience as possible, reach might be better. But if you want your content to be memorable, you might want higher impressions. It all depends on your goals!

What does it mean when impressions are higher than reach?

This typically means users are viewing your content multiple times. That’s a good thing — it means your post stuck with them!

Whether you’re focused on reach, impressions, or conversions, Hootsuite Analytics will help you crush your social media goals. Easily track the performance of all your social media channels all in one place. Double down on what works, get better results, and create custom reports to share your hard work with your team!

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All your social media analytics in one place. Use Hootsuite to see what’s working and where to improve performance.

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Huawei P40 Vs Pro Vs Pro+: What’s The Difference?

P40 series of smartphones, but with three different models to choose from at different prices, specs and features it’s probably hard to know which is the best one for you.

Well don’t worry because here we’re going to compare the three P40 phones across key areas highlighting the differences so you can buy the right one. We won’t be going into every tiny bit of detail to avoid this turning into a lengthy essay, but rather looking at what will be most important when deciding on a P40.

We’ve been briefed ahead of the launch but Huawei likes to keep things like the prices until the presentation so we’ll add this when we can. For now let’s look at how the P40, P40 Pro and P40+ compare when it comes to things like cameras, screens and more. 

See what we think in our Huawei P40 review and how the

P40 Cameras

Let’s kick off with the most important comparison, since the camera tech you get is different across all three phones.

There’s one camera that all three P40 phones get which is 50Mp ‘Ultra Vision Wide Lens’. The P40 then comes with a 16Mp ultra wide angle camera and an 8Mp telephoto camera with 3x optical zoom.

The Pro Pro swaps those two additional cameras for a 40Mp ultra wide angle ‘cine lens’ and a 12Mp 5x Optical Periscope Telephoto lens. Then there’s a time of flight (ToF) sensor, too.

The Huawei P40 Pro+ camera module

Finally, the P40 Pro+ has the same 50- and 40Mp cameras, joined by an 8Mp 3x Optical Telephoto, 8Mp 10x Optical Super Periscope Telephoto and the ToF sensor.

Here’s a more detailed look at each phone’s rear camera array

P40

50Mp Ultra Vision Wide Lens, 23mm, f/1.9, OIS

16Mp Ultra Wide Angle Lens, 17mm, f/2.2

8Mp 3x Optical Telephoto Lens, 80mm, f/2.4, OIS

P40 Pro

50Mp Ultra Vision Wide Lens, 23mm, f/1.9, OIS

40Mp Ultra Wide Angle CineLens, 18mm, f/1.8

12Mp 5x Optical Periscope Telephoto Lens, 125mm, f/3.4, OIS

Huawei Time of Flight

P40 Pro+

50Mp Ultra Vision Wide Lens, 23mm, f/1.9, OIS

40Mp Ultra Wide Angle CineLens, 18mm, f/1.8

8Mp 3x Optical Telephoto Lens, 240mm, f/2.4, OIS

8Mp 10x Optical SuperPeriscope Telephoto Lens, 125mm, f/4.4, OIS

Huawei Time of Flight

When it comes to the front facing camera, all the P40 models have a 32Mp sensor but the Pro models have autofocus and Depth IR, in part for improved facial recognition.

We think photographers should buy the P40 Pro+. Here are some more photography details for the P40 phones:

Audio Zoom (Pro and Pro+)

Steady Telephoto

ISO 51200

Ultra Slow Motion 7680fps

HDR

4K @60fps

4K Time Lapse

Pro Mode

4K Selfie Video

P40 Screens

As is typical, the regular P40 has a smaller screen at 6.1in. It also has a slightly shorter aspect ratio and resolution at 19.5:9 2340×1080.

Getting a Pro or Pro+ gets you a larger 6.58in display and a taller 19.8:9 aspect ratio. The resolution is then higher at 2640×1200.

The regular Huawei P40 screen

All three phones have OLED technology with a punch-hole camera arrangement at the top-left but the ‘overflow display’ – where it curves over the edges – is limited to the Pro models.

Then there’s also the fact that Pro/+ gets you a 90Hz refresh rate where the regular P40 is lower at 60Hz. The Pros certainly have the better display then if you are ok with the larger size.

 P40P40 ProP40 Pro+Size6.1in6.58in6.58inResolution

2340×1080

2640×1200

2640×1200

Aspect ratio

19.5:9

19.8:9

19.8:9

Refresh rate60Hz90Hz90Hz

P40 Battery life & Charging

This is another area where the regular P40 lags behind the Pro models as it has a smaller 3800mAh battery and both wired charging is limited to 22.5W. The phone doesn’t have wireless charging.

Meanwhile, getting either the Pro or the Pro+ bumps you to 4200mAh and both wired and wireless charging is able to supply up to 40W and the adapter is supplied in the box. Note that the Pro is limited to 27W on wireless.

P40

P40 Pro

P40 Pro+

Battery capacity3800mAh4200mAh4200MahWired charging22.5W40W40WWireless charging–27W40W

P40 Colours & Waterproofing

This might not be as important as the things above but will still be critical to some people’s buying decision.

The P40 comes in a range of colours, depending on where you live, including Ice White, Black, DeepSea Blue, Silver Frost and Blush Gold.

Although most flagship phones come with top waterproofing, the P40 is a little lower at IP53 (dust protected but not tight, and able to cope with spraying water). Meanwhile the Pro models are fully dust and waterproof at IP68.

P40 Common Specs

To finish things off, here’s a list of specs that all the P40 models share:

Kirin 990 processor

Wi-Fi 6

NFC

5G

Bluetooth

GPS

In-screen fingerprint scanner

USB-C

P40 Price & Availability

The P40 and P40 Pro will be available from 7 April, while the Pro+ will be released later in June. Here are the details for the prices along with the memory and storage you get.

P40

£699 or 799 Euro

8+128GB

View it at Huawei

P40 Pro

£899 or 999 Euro

8+256GB

View it at Huawei

P40 Pro+

1399 Euro

8+512GB

Which P40 should I buy?

Taking an objective look at the phones, the regular P40 isn’t overly attractive due to all the specs and features that it doesn’t get.

Namely a fancier screen, additional photography skills, wireless charging and faster wired charging. However, those wanting a smaller size and wanting to spend less will need to opt for it.

Chossing between the Pro models is harder since they are pretty similar across the board. We’d say the P40 Pro is the sweet spot unless you really want the ceramic finish of the Pro+, extra storage and will make use of its superior cameras.

Related stories for further reading

Seo Is More Important And More Needed Than Ever Before

The moment there is an update in the search engine algorithms, the pessimists in the SEO industry (and the ones who do not understand the true meaning of SEO) do not miss an opportunity to declare SEO as dead. The last few algorithmic updates have raised the same kind of false alarm by some from the SEO industry.

Before I start to write why SEO is more important and more needed than ever before – Let me assertively affirm that SEO is very much alive and in fact gained more life energies and SEO will remain alive as long as people use search engines to search for quality information for the quest of knowledge.

Google lately has been penalizing sites which have low-quality content, spammy and bought links or have used other methods which go against their norms and hamper the display of quality search results. This has affected the rankings of many sites and the blogosphere is full of posts on how they have been affected especially by the Google Panda Update.

This has been taken negatively by some and people have come to the conclusion that SEO is no longer going to work. But I am of the opinion that if the shift in the rankings is causing such a stir in everyone’s mind, then it only proves that organic search has got a very important place in the whole online marketing scenario. In order to rank in the organic search your site needs to be optimized. Hence SEO is very much needed.

The following study conducted in Jan. 2011 proves that yet people give more importance to organic search:

Google has raised the quality standards for SERPs – hence only sites which did not meet their quality ranking factors were affected; the rest remain unaffected or were marginally affected for some keywords.

When Google started integrating social results with search, as people are sharing an interaction platform via micro blogging on Twitter and Facebook , again the death of SEO was predicted and announced by some who also predicted that social media is replacing search but again to just go in vain.

The search is getting supplemented by social and not getting replaced by search. As social media and all the user generated content is adding the opinions and voice to the topics which are being searched.

Hence it can be said that your optimized site says what you want to say about yourself and company but social media is what the people say about you. When both the versions are in sync, the credibility is established.

The search engines continuously work on the quality of search results – hence the weight given to ranking factors keeps changing.

SEO means adapting your site to the norms and ranking factors of the search engines in order to be found in the search engines. Hence SEO is all the more in demand.

SEO is not dead but yes, it is getting more challenging and has started to gain its true place on the online marketing scenario. SEO is not dead but it has matured, evolved and now demands a quality web presence along with a quality content-rich website.

Halo: Reach Pc Impressions: The Prodigal Son Returns To The Pc, With Some Quirks

The original plan, if I recall correctly, was to have the entire Halo: The Master Chief Collection on PC by the end of 2023. Alas, that’s not going to happen. But 343 Industries did manage to get Halo: Reach out before the end of the year, the first Halo game to hit PC since Microsoft’s ill-fated attempt to use Halo 2 to sell copies of Windows Vista back in 2007.

If you want to know what works and what doesn’t though, read on.

Illusion of choice

First, let me say: I understand Halo: Reach is a remaster of a decade-old game. It’s been given a new coat of paint, but not a very extensive one, and thus is bound to run on basically any machine at maximum settings.

That said, when I got some hands-on time with Reach at E3 I wrote that “I didn’t see anything in the way of graphics settings, but I assume those will be in there at release.” Come release day…nope. Still no graphics settings—or at least, not to the extent you’d expect. You have your choice of three locked-down presets: “Performance,” “Original,” and “Enhanced.” I imagine these are the same options as the Xbox One X, though I haven’t checked.

IDG / Hayden Dingman

IDG / Hayden Dingman

Reach on “Original” settings clears up some of the blockiness except at extreme distances.

IDG / Hayden Dingman

…And on Enhanced settings, well-defined foliage. Less of a difference between Enhanced and Original.

I did toggle between the three in numerous environments, and mostly noticed differences in draw distance—and even then, mostly between the “Performance” and “Original” modes. With “Performance” enabled, objects in the middle-distance (particularly trees) devolve into abstract polygonal blobs. Moving to “Original” greatly increases the distance at which this happens, enough so that I really had to hunt for examples to show a difference between it and the “Enhanced” mode.

IDG / Hayden Dingman

Another example of “Performance” mode. Notice the flat lighting on the concrete buildings.

IDG / Hayden Dingman

On “Original” and “Enhanced” settings, the shadows are more clearly defined and the game draws the green and orange lights from the power-ups inside the left bunker. (Enhanced shown.)

As I said, most modern PCs will run Halo: Reach maxed-out, even at higher resolutions. It’s aged well, but it’s definitely aged, and some slight improvements to textures and terrain aren’t enough to mask that fact. Logically there’s no real reason to include graphics options when most people will just set everything as high as it will go. And yet I find it somehow strange Reach doesn’t even pretend—especially since I’d read that the Reach beta tests did have more granular settings earlier this year. Where’d they disappear?

“[Field of view] is one of the more complicated hurdles 343i’s been struggling with for Halo’s PC version. The console versions of Halo were all designed to run at a specific FOV, and animations were rendered with that in mind. Changes can theoretically lead to some bizarre behavior, like Master Chief’s arm detaching from his shoulder as he throws a grenade.”

The E3 demo was capped at an FOV of 90. The release version goes up to 120 degrees (I’ve been sticking to 105) which is a relief because Halo: Reach’s guns take up an absurd amount of screen real estate.

IDG / Hayden Dingman

Reach on PC defaults to a centered crosshair, which causes the guns (and your arms) to take up a ton of space at the standard 70-degree FOV. Ramp it up to 90 or more though and it starts to feel more normal.

Keyboard kludge

If you’re buying Halo: Reach on PC, I assume it’s because you want to play Halo with a mouse and keyboard. Good news is, you can. The bad news is it’s going to take some adjustment.

I’m surprised at some of the choices here, some of which I mentioned at E3. Case in point: You switch weapons by tapping the “1” key. Just the “1” key. Tap it once, you switch to your secondary weapon. Tap it again, you switch back to your main. Scrolling the mouse wheel back and forth does nothing at all, and tapping “2” to access your secondary weapon like you would in any other PC shooter ever instead changes your grenade type.

IDG / Hayden Dingman

You can try and remap it, and you should. I’ve settled on “Mouse Wheel Up” to cycle weapons. Scrolling down still does nothing, but at least it’s almost normal.

That’s a generous read, but it’s the one I’m operating under until I hear otherwise.

IDG / Hayden Dingman

Feedback is an issue in general, actually. Like Gears of War 4, Reach’s weapons lose a bit of their oomph in the transition to PC. I never really knew how much controller rumble contributed to the feel of Halo until I lost it. And that goes for hit indicators as well. I’ve died more than a few times because I didn’t even realize I was being shot until it was too late.

It really makes you appreciate how much work Bungie must’ve put into bringing Destiny 2 to PC, given it was built with the same console-first mindset but plays as good or better on a mouse and keyboard.

Xbox Live

Should it bother me that I need to sign in to my Microsoft account to play Reach on PC? Maybe…but it doesn’t. Microsoft’s come a long way since Games for Windows Live, and quite frankly Halo: Reach is one of the least offensive by modern standards. If you buy the game through Steam, it doesn’t first pop the Windows 10 Store open before you can play. There’s an in-game login screen, and that’s it.

Given how deeply Microsoft accounts are tied into Windows 10, chances are you already have one. If not, it’s easy to get one. Hell, I’m pretty sure mine’s tied to a Gmail account, not even a Microsoft service.

Against all odds

Concerns aside, I’m excited to have an excuse to dip into The Master Chief Collection again. Halo: Reach isn’t the game I’d choose to start with, as by the time it released I’d almost completely transitioned to first Call of Duty and then Battlefield. I have way more nostalgia for Halo and Halo 2, and a fondness for ODST’s genre-bending weirdness.

But Reach has its charms. The war movie cinematography, the doomed-from-the-start setup, the colorful comrades-in-arms, it’s all very different at least.

IDG / Hayden Dingman

Ambitious too, and it’s easy to draw a line between the more sprawling environments of Reach and what Bungie did next with Destiny. Reach is more primitive of course, and suffers from some strange pacing and repetitive objectives as a result, but it’s still a pretty neat capstone to the Halo-that-Bungie-built.

Get me Thomas the Tank Engine

I’m also excited to see what happens with the mod community. Aside from mouse-and-keyboard controls, that’s the best reason to play on PC.

343’s facilitated mod support by providing two different launch options for The Master Chief Collection. The default includes anti-cheat measures to try and ensure the integrity of the multiplayer experience. You can also launch the game with anti-cheat disabled though, which disables achievements but allows you to do pretty much whatever you’d like outside of matchmaking.

It’s not quite seamless, as you’ll need to restore the unmodded file directory to access matchmaking again if you changed anything. 343’s said it’s working on a more elegant solution for the future, and official mod tools as well. Still, this is a good start.

Bottom line

Just keep it in mind, that’s all. There are a lot of caveats at the moment. But hey, it’s Halo on PC right? The original Halo is reputedly due in early 2023, with the rest of The Master Chief Collection to follow throughout the year. See you in Zanzibar.

Router Mode Vs Bridge Mode – What’s The Difference

You’ve probably seen the setting that lets you choose whether to run the device as a bridge or a router while navigating through the network configurations. The purpose for both of these modes is the same, i.e, to offer network connectivity over a larger coverage area. 

However, some minor technical intricacies make these two modes totally different in how they operate. In this context, we’ll compare these two networking modes today and recommend the best option to get the most out of your internet experience.

In router mode, IPs of devices connected are stored in tables and most viable route is selected to transfer data. The IPs can be given dynamically by the device or defined by user.

A router is involved in receiving the packets with the destination address attached to them and, forwards the packets to the receiver in the most convenient route. This process of forwarding the data is called dynamic routing.

It connects the LAN with the WAN. The router Converts an IP from one class to another using a process called Network Address Translation (NAT). 

Router Mode is just to make the networking device function as a Router. Generally, the Modem/Router combo offered by the ISPs is, by default, set to the Router mode. However, if you use multiple routers for Wi-Fi range expansion, a private set of IPs created by the router generates conflict and can cause issues on the network. This is what is known as the Double NAT.

Router Mode

The router mode also supports multiple authentication methods, making it a more flexible option while setting up a connection. 

Pros:

Ideal for connecting  Remote Networks

Brings the benefits of NAT

Enables more security Layers

Supports Multiple connection types (Dynamic IP/Static IP/PPPoE)

Cons:

Dynamic Routing can consume Bandwidth

Double NAT becomes imminent when multiple devices are connected in router mode

Bridges use source and destination MAC before forwarding packets, contributing to less network congestion. Bridging essentially is the process of connecting two networks and making them function as one.

Now, getting into Bridge mode, is a setting that can be configured to make networking devices work simultaneously and extend the port access to a wider area. This configuration will disable the Network Access Translation (NAT) on one of the routers and turn it into a layer 2 device (On OSI) and extends the LAN. 

Bridge Mode

With the IP assigning or NAT turned off, the router will not work as a DHCP server, which reduces the IP address conversion time. This can also be said as the latency of transferring the data between two points is relatively faster because of reduced data hops. 

Traceroute Command

Enabling the bridge mode on a primary networking device will take away the routing capability from the device, if present. Configuring a device to work on the bridge mode renders the WAN port useless since the device is typically non-existent apart from extending the primary connection.

Pros:

Extends network coverage over a larger area

Negates the possibility of Double NAT

Can work Between Firewalls

Offers high network reliability

Cons:

Service providers might not support the device

Cannot Configure Source or Destination NAT 

Limited IP pools and devices

From an OSI model perspective, the router is a Level three device that performs the routing of traffic in an extended network. Routers are referred to as the network’s gateway as they forward the packets from one network to another. This is the normal modus operandi when a networking device is set to run on a Router mode. 

Router With OSI Layer

A bridge is a network framework segregating the LAN into segments and dividing the traffic into those segments. On an OSI Model, it works on the Data Link layer. Bridges are used to overcome the limitations of the bus topology by reducing network traffic and limiting bandwidth usage. Thus, enabling the Bridge mode does this function by converting the networking device into a bridge. 

Bridge with OSI Layer

Getting into other differences between these two modes, we can find some major divergences in their performance, security, usage, and specialization. 

When it comes to the packet transfer process, a router mode works efficiently by directing them to just the necessary destination. This helps in reducing traffic and boosts the overall performance of the network. However, Bridge mode provides flexibility to connect many devices, extend the range of the Network and improve the network speed. 

When two routers are connected to each other, there is the possibility of Double NAT in the routing mode. The issue can become prominent while using VoIP service or port forwarding rules. 

The main purpose of the bridge mode is not to function as a security layer  but to reduce traffic using segmentation. To make things simple, if you are planning to use bridge mode for a home network, it provides equal amount of security as a router.

On the other hand, since routers are primarily used to connect two remote devices or networks, routers can help to create a secure network. Under router mode, different security protocols are adopted, including encryption, to secure the data. This makes the router safer than using it as a bridge.

If a networking device is operating on a bridge mode, it will not have the routing capabilities and can be used to extend the range of  LANs. And hence, the bridge mode is seen as easier to operate for LANs. 

Router mode is required when you need to move back and forth between multiple networks. For instance, between your ISP and your home network. Also, a router mode enabled in a networking device can distribute a single wired Internet connection to multiple clients. These are the reasons for the router mode being suitable for both LAN and WAN environments. 

Enabling bridge mode can be useful in those places where the number of devices trying to connect to the network is large and network coverage needs expansion. 

The Routers support a limited number of devices connected at a time and also do not cater to the requirement of wider network coverage. Thus, router mode is suitable for home use. 

Except for the fact that both are router/modem configurations, there are only a few similarities between Bridge mode and Router mode. However, when viewed closely, both of these modes of networking can be used to extend network connectivity. 

Users can extend the existing network without using the NAT feature while using Bridge mode. Network range extensions are possible while in router mode, but IP address conflicts also can arise with it.

Bridge Mode helps you to utilize the networking devices you have to extend the network coverage across a larger area. If you are setting a Mesh system, you must operate your primary networking device on bridge mode.

As already discussed, having the bridge mode on eliminates the possibility of Double NAT. If any network-based activity you are performing is getting affected by Double NAT, you can try using this mode on your router. Operating on Bridge mode also can be a good option if the device provided by your ISP lacks wireless strength. 

For an average home user, running on the Router mode is relatively easy and caters all the home requirements. If you have multiple networks, you can use the router mode to separate them by creating multiple SSIDs. On a home network, you can also operate the primary networking device on a Router mode and connect a spare router as an extender. 

After all of the discussion, here is a quick summary of the major differences between Router Mode and Bridge Mode. 

Netflix Usa Vs Netflix India – What’s The Difference?

When this content streaming giant started out in the 90s, it has a simple and effective selling point to deliver premium entertainment directly to home users. Thanks to the infinitely rapid spread of the internet in the past decade, Netflix was able to take its model not just online across the United States, but open its wings and go international. Spanning across the entire world except for Syria, North Korea, and Crimea due to US sanctions, Netflix has become synonymous with premium online entertainment.

Despite the service being a worldwide phenomenon, the amount of content available across the service is region-specific. You’ve already seen true Netflix fans discuss the possibility of unlocking Netflix USA in India, and there’s a good reason to do so. Let’s find out what makes Netflix USA and Netflix India so different in the first place.

Related: Netflix vs Hotstar vs Amazon Prime

While it is almost impossible to put the content of Netflix under a microscope with thousands of movies and TV shows, there is some number-crunching we can do. To start off with movie titles, the Netflix movies library in the United States consists of 4500+ movies at an average, with the number growing and even declining sometimes.

The catalog of Netflix movies for the Indian region is restricted to just 500+ movies in comparison to the massive catalog of Netflix USA. There are multiple reasons for this, which includes copyright and language restrictions, content exclusivity and others. But you have to take into account what Netflix India offers that Netflix USA simply doesn’t.

Best streaming services in India

Thanks to its in-house production of Netflix Original content, the entertainment streaming service rules the chart with 1150+ TV shows on the Netflix USA roster at the moment. In comparison, you would expect an equal amount of TV shows to be available on Netflix India, since there aren’t too many regional TV shows available, with the exception of some Pakistani soap dramas of course.

However, there is also a stark difference in the number of Netflix USA TV shows that are available for viewing in India, with the figure being just around 530+ at the moment. This means that as a Netflix India user, you miss out on some of the best TV shows of all time like F.R.I.E.N.D.S, Modern Family, The Flash and many others.

Price: Netflix USA = Netflix India

Considering the massive currency divide between the two nations, you’d expect the streaming service subscription to be cheaper in India, especially when you look at the difference in the content library. With the Netflix USA Standard subscription costing $7.99 and the same on the Indian Netflix platform costing 500 INR (approximately $7.70), there isn’t much of a price gap between the two.

Winner: Netflix USA

As a Netflix user in India, users hoped to enjoy the best of western entertainment with top Netflix Original movies and TV shows at a fairly premium price. While it is quite pleasant that Netflix is keen on offering regional-specific content to woo the local viewership, it comes as a sacrifice of thousands of movies and TV shows that are offered on Netflix USA. Though, there is a trick to let you watch Neflix USA content from India.

On average, Netflix India has less than 12% of the streaming content available on Netflix USA, despite costing almost the same. Since this ratio isn’t going to change anytime soon, it might be time to take things into your hands and fire up a VPN to unblock Netflix USA through your Netflix India subscription.

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