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Expansion enables the sales enablement solution provider to meet increasing demand and focus on global customer growthPitcher, creator of the Super App for sales enablement and customer engagement, today announces the expansion of its sales team in the UK, Germany and Spain to meet growing global customer demand. This expansion in sales presence follows a year of rapid growth and momentum for Pitcher, which has nearly tripled its staff size over the past 18 months and added a number of Fortune 500 companies to its customer roster.
Pitcher’s Super App unifies marketing, sales, services, and field operations into a single tablet-based application for simplified and effective sales enablement, retail execution and closed-loop marketing. Fortune 500 companies deploy the Super App in over 140 countries in the life sciences, consumer goods, manufacturing, and financial services industries. Pitcher’s UK and Spain team will be led by Global Head of Service Delivery, Michael Wells. Michael is a senior executive with over two decades of experience in leading global cross-functional teams, developing and implementing strategic business plans, expanding business opportunities, and delivering substantial revenue growth. Michael joins from Fuze, where he was the senior director of worldwide service delivery. At Pitcher, Michael will be responsible for creating and driving the overall service delivery strategy for Pitcher’s global business and building a team to deliver a premium customer experience. Pitcher’s German team will be led by Sales Director for the DACH region, David von Rothenburg. David brings over 20 years of experience in developing successful sales strategies and team management, and a passion for delivering extraordinary value to customers. Prior to joining Pitcher, David served as Sales Director (DACH) at Showpad, where he managed all critical objectives for team management, consistently exceeded quotas and ensured alignment between sales leadership and strategic support. Robert Majkowski (UK) and Peter Mielke (Germany) will also join Pitcher’s EMEA sales team. Robert brings vast experience growing revenue across the UK region and building and growing overall sales performance in the pharmaceutical, financial services, consumer goods, and manufacturing sectors. He was most recently at Widen Enterprises and was a Sales Professional of the Year finalist for the British Excellence in Sales & Marketing Awards (BESMA), from the Institute of Sales & Marketing Management (ISMM). Peter joins Pitcher from CELUM, where he led sales, account management, and business operations. Peter is a seasoned enterprise sales executive, with particular expertise in managing complex sales cycles and growing a continuous sales pipeline in the DACH market. “Our EMEA sales expansion marks a pivotal growth milestone as we strive to meet growing customer demand for the Super App,” said Mert Yentur, CEO, Pitcher. “We’re thrilled with these world-class additions to the Pitcher team, each of whom demonstrate not just sales expertise, but also innovative thinking, deep commitment to customer success, and passion for growing empowered teams internally.” To learn more about the Super App, visit
About Pitcher:Pitcher’s Super App unifies marketing, sales, services, and field operations into a single tablet-based application for simplified and effective sales enablement, retail execution and closed-loop marketing. Fortune 500 companies deploy the Super App in over 140 countries in the life sciences, consumer goods, manufacturing, and financial services industries. Pitcher’s UK and Spain team will be led by Global Head of Service Delivery,. Michael is a senior executive with over two decades of experience in leading global cross-functional teams, developing and implementing strategic business plans, expanding business opportunities, and delivering substantial revenue growth. Michael joins from Fuze, where he was the senior director of worldwide service delivery. At Pitcher, Michael will be responsible for creating and driving the overall service delivery strategy for Pitcher’s global business and building a team to deliver a premium customer experience. Pitcher’s German team will be led by Sales Director for the DACH region,. David brings over 20 years of experience in developing successful sales strategies and team management, and a passion for delivering extraordinary value to customers. Prior to joining Pitcher, David served as Sales Director (DACH) at Showpad, where he managed all critical objectives for team management, consistently exceeded quotas and ensured alignment between sales leadership and strategic support. Robert Majkowski (UK) and Peter Mielke (Germany) will also join Pitcher’s EMEA sales team. Robert brings vast experience growing revenue across the UK region and building and growing overall sales performance in the pharmaceutical, financial services, consumer goods, and manufacturing sectors. He was most recently at Widen Enterprises and was a Sales Professional of the Year finalist for the British Excellence in Sales & Marketing Awards (BESMA), from the Institute of Sales & Marketing Management (ISMM). Peter joins Pitcher from CELUM, where he led sales, account management, and business operations. Peter is a seasoned enterprise sales executive, with particular expertise in managing complex sales cycles and growing a continuous sales pipeline in the DACH market. “Our EMEA sales expansion marks a pivotal growth milestone as we strive to meet growing customer demand for the Super App,” said Mert Yentur, CEO, Pitcher. “We’re thrilled with these world-class additions to the Pitcher team, each of whom demonstrate not just sales expertise, but also innovative thinking, deep commitment to customer success, and passion for growing empowered teams internally.” To learn more about the Super App, visit chúng tôi Pitcher is the leading global sales enablement provider of effective customer engagement and sales efficiency through dynamic digital tools, personalized content, and simplified user experience. Pitcher’s Super App revolutionizes the sales process by reducing complexity and increasing ROI while empowering sales and marketing teams with the industry’s most robust suite of fully integrated features and functionality. With deep domain experience, Pitcher serves as a vital partner for sales, field sales, and marketers around the world. Launched in 2011, the Pitcher Super App for sales enablement is deployed in 140 countries, and Fortune 500 companies across the life sciences, consumer goods, manufacturing, and financial services industries use Pitcher to drive customer engagement and commercial excellence. Headquartered in Zürich, Switzerland, Pitcher also has offices in the U.S., Mexico, Turkey, Spain, Hungary, Singapore, Germany, the U.K., and China.
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10 Growth Hacking Concepts And Best Practices
Nowadays, the key difference between a good startup and a great startup is whether or not the business has mastered a set of tactics called “growth hacking” — namely, strategies such as search engine optimization, social media integration, and more.
A relatively new term, “growth hacking” refers primarily to innovation in online businesses. Because of its low cost, growth hacking is especially useful for startups with a low budget. The term was coined in 2010 by entrepreneur Sean Ellis, who recognized a void in the startup industry.
Traditional marketing skills are successful at pushing products and services in established businesses, but the skill set may or may not be technologically oriented enough to develop growth without external resources. In contrast, growth hackers will identify a niche in the industry and develop a way for a product to sell itself. In other words, growth hackers and marketers can be the same, but the words are not synonymous.
Let’s look at 10 growth hacking concepts and best practices you can use to see a difference in your startup or established company:
1. Be AccessibleAccessibility to a wide user group enables businesses to successfully develop their products. With the adoption of mobile devices and abundant competition in almost every industry a company that can offer several touch points in trending platforms to enhance connectivity will see an increase in user adoption.
Case in Point: Spotify is now worth more than $10 billion, and the company has only been around since 2008. It successfully used a multi-pronged approach to encourage users to listen to its free platform. Now it has 12.5 million paying customers who are brand loyal to Spotify’s pricing model, features, and availability of music.
Spotify is one of only a few products that features both free music and a premium service to let listeners choose what they want to listen to when they want to listen to it. The company partnered with Facebook as its exclusive music service in 2011 to further expand Spotify’s accessibility. As an established company, it is now leveraging its model to enjoy further mobile growth and international brand recognition along with exploration into cutting edge platforms and partnerships that spring forward every day.
2. Listen to UsersCase in Point: TractionVC helps entrepreneurs attempting to grow a business. The company regularly emails messages that best benefit the average business model. Business owner or leaders can take the information and use it how they see fit.
3. Find Your NicheEven if you think your company is more mainstream than “niche” oriented, take another look. There is most likely some aspect of your business that feeds into a specific field. Leveraging that industry in a different online forum will translate into expansion for your main product. It doesn’t have to be a complex strategy: choose a relevant topic of interest and become an expert in it. Create a blog, write guests posts, or otherwise gain traction as a thought leader. Create a login for your primary website that will allow the user to participate in special insider forums or receive added benefits just by virtue of signing up.
Niches don’t have to be limiting or exclusive, and finding your own niche can benefit your business greatly when used appropriately. Combine technology with effective marketing tactics to find an audience ready and willing to help improve your business.
4. Prospect Nurturing With a TwistThis concept is all about serving potential clients at the appropriate time with the right content. Prospect nurturing does require intimate knowledge about what your target market is looking for, so do some research beforehand! Promotion, re-engagement content, educational and training tips, and targeting prospects who engaged with your brand are all traditional forms of prospect nurturing.
Case in Point: The Naked Wines CEO created a promotional nurturing campaign that benefits wine customers who receive orders via mail as well as independent winemakers starving for capital. With careful research and consideration, Naked Wines has established a win-win promotion that nurtures both target groups.
As part of its promo, the company includes $100 gift cards with purchases from various virtual vendors. Many who use the gift cards become “Angels” whose $40/month fee goes straight to winemakers. In return, customers receive orders at a savings rate of 40-60%.
5. Use Scalable TacticsStart small with any tactic you choose to implement. The ones that catch on in a scalable way gather momentum on their own and lead you to higher conversion rates. The trick is to make sure you have the infrastructure in place to accommodate growth so back-end difficulties don’t slow you down.
Case in Point: Social media companies are great examples of scalable efforts that have the potential to skyrocket to success. Facebook started out small, but used sharing techniques and other tactics, along with a model for hiring new engineers to maintain the platform, to develop a viable, scalable plan that supports its growth.
6. Rethink Your Content And How It Is PresentedModern companies cannot disregard the information they present online. Relevance and precision are vital in content. The more quickly you can get a message across to the user, the more likely he or she is to react. Visual stimulation, such as infographics and video, has gained traction in driving conversion rates. Headlines tend to carry more weight than content, so craft yours carefully.
Case in Point: Upworthy uses powerful visuals and intriguing headlines on its main site to capture attention. Twenty-five headlines or more are produced for every post to ensure the topic is considered from all angles. The result? The site is categorized as viral news and has thousands of followers.
The concept of viral marketing takes this concept to the next level by focusing on grassroots efforts to get an ad or video seen. With social media, every “Like “ or “Share” means more visibility, so all measures must be taken to maximize publicity. An important aspect to remember is the nature of social media is on your side – it’s completely free to post something on digital platforms such as Facebook or Twitter! Because it is a low-cost and low-risk endeavor, make sure you have engaging, creative and interesting content.
7. Leverage Alternative PlatformsToday the integration is no longer available, but Airbnb had enough time to leverage Craigslist’s community to see significant growth. Many tactics of this nature can only be used for a finite period of time, since a host company generally will not approve of your business piggybacking and will find a way to shut it down. To avoid this, always proceed with caution and ask yourself questions such as, “If I were the host, would I approve?” Be diplomatic and avoid completely relying on the host company for your success — create a backup plan in the event your chosen platform is taken away.
8. Embrace ChangeYour job as a growth hacker or vendor is never done. The marketplace is evolving at an increasingly rapid rate, and a company that expects to remain viable for years to come must change with the tide. Use analytics, your current user base, and competitive intelligence to stay informed about the next big thing. Companies unwilling to adapt to the future will die or someone with vision will acquire them.
Case in Point: Twitter suffered from a lag in use shortly after it launched. People tried the product for a few days, but didn’t return. Many were leaving the network without interacting with anyone. So, Twitter analyzed its data and found out that users who followed 5-10 others within the first 24 hours after opening an account were more likely to become long-term tweeters. Twitter reformatted the platform to encourage this kind of behavior and augment growth. Now it is bigger than ever, but if it had not evolved after that initial obstacle, Twitter might not be a household name.
9. Integrate Into Other PlatformsThis form of relationship is more symbiotic than the parasitic technique in #7. Many platforms welcome cross recommendations. Two or more sites will benefit from the increased traffic of using one central touch point to get started. Put a button, badge, widget, or other link to increase traction.
Case in Point: Google is almost like a governing body. Its analytics, webpage rankings, and search capabilities are a hub for company integration. Now you can put all your enterprise information, including social media page buttons, in the knowledge box on the right hand side of search results page. The pins are relatively new, but provide easy access to a website or relevant online page.
10. Make Smart SuggestionsCase in Point: YouTube grows through pooled videos, so it encourages users to share every time they visit. By suggesting other videos a person may want to endorse, YouTube created a “viral loop” in which viewers burrow through content and are more likely to recommend what they find as it becomes more relevant. The site also makes it easy to insert content and share it across multiple platforms. Providing easy-to-use tips for embedding and navigating other actions is how YouTube encourages higher growth levels.
In a NutshellAlthough growth hacking suggestions may also focus on generating business through innovative programming, there are several other ways to creatively promote meaningful growth. Basically, you don’t need to be a programmer to be successful in growth hacking.
Try some of these tactics in your marketing and startup strategies this year, and analyze the results compared to your past numbers to determine what is effective in your market. Every company is different, and it may take a few unique strategies to land on one that works for you. Don’t discount the power of technology – it is absolutely essential for any smart business owner wanting to remain competitive. Like mastering any craft, all you need is some perseverance and dedication.
Featured Image: amenic181 via Shutterstock
Datacenter Expansion Is On For 2010
Datacenter builds and expansion will grow at a respectable rate in 2010 and into 2011, with around one-third of large firms surveyed planning to make expansions this year and 83 percent planning to expand their datacenter facilities in the next 12 to 24 months.
Digital Reality Trust, which builds and leases datacenters, conducted the survey in partnership with Campos Research & Analysis, surveying 300 IT decision makers at large corporations in North America with annual revenues of at least $1 billion and/or at least 5,000 employees.
In the survey, they found 83 percent of respondents are planning datacenter expansions in the next 12 to 24 months, 36 percent have definite plans to make those expansions this year, and 73 percent of respondents plan to add two or more facilities as part of their data center expansions.
IT managers may have big plans but don’t all have the budgets to match, according to the survey. Datacenter and IT budgets are both projected to increase by 8 percent in 2010, a modest amount, considering what they said their expansion plans are. Seventy percent of those surveyed are planning projects of at least 15,000 square feet in size or 2 megawatts or greater of power, which would mean a very large and very expensive datacenter.
However, the expansion isn’t just for computing power, they also need to get more power into these centers. The electric bill has been a rising concernfor some time, and it showed up in this survey, the second done by Digital Reality, in a big way. In last year’s survey, power came in fifth in the order of management priorities. This year, it was tops.
The survey found 76 percent of respondents now meter their power use and the number of companies that monitor power down to the PDU level increased by 29 percent over last year. Three-quarter of companies surveyed are confident they can comply with future carbon emissions-related and energy-related regulations and one in six respondents report PUE ratings of less than 2.0 for their facilities, well below the national average of 3.0.
“There has been significant progress over the past two to three years in the area of datacenter energy efficiency. Over that period, the industry has gone from power metering being the exception to power metering being utilized by more than three quarters of respondents. Awareness of PUE is also nearly universal now, with 96 percent of companies familiar with the emerging standard for measuring energy efficiency,” Chris Crosby, senior vice president of corporate development for Digital Realty Trust, said in a statement.
The findings are the results of a survey conducted by Digital Realty Trust, a company that builds and leases datacenters. While a convenient finding for the firm, others are backing it up.
Michelle Bailey, research vice president for IDC said in a statement, “Last year, many enterprise customers put their plans for new datacenter construction on hold as the capital markets dried up. As a result, we have seen IT organizations increasingly look to third party suppliers with flexible financing strategies as a means to supplement their own aging datacenters.”
A similar sentiment was expressed at the Datacenter Dynamics conference in New York earlier this week. Data Center Knowledge, a blog focused on datacenter issues, quoted Jim Kerrigan, director of the datacenter practiceat the real estate firm Grubb & Ellis as stating “All those deals that got shelved in 2009 because the CFO said no .. they’re going to happen.”
Dave Cappuccio, vice president and chief of research for infrastructures at Gartner, wasn’t too surprised at the DRT findings either. “I’d be shocked if their research showed a decrease in demand,” he said in an e-mail response.
New datacenters versus retrofits“That said, I would say that we are seeing an increase in demand, but not necessarily for new space as much as retrofits — the down economy has curtailed a lot of capital budgets and the retrofit market is benefiting. If you’ll notice in the survey the respondents said that they were planning ‘expansions’ in the coming year — which may not necessarily mean new builds,” he added.
The one area he disagreed with DRT’s findings was the size of the datacenters, 15,000 feet or larger.
Andy Patrizio is a senior editor at chúng tôi the news service of chúng tôi the network for technology professionals.
Integrate And Test Your Tech Stack To Drive Business Growth
Building a tech stack involves more than selecting the latest technologies and integrating them for business growth
Building an integrated technology stack or “tech stack” plays a vital role in enabling business growth. Too often business leaders are investing in applications, connecting them to existing systems, and hoping for the best. They soon find out that is not an effective way to achieve their business goals. A better approach starts with setting clear objectives, collaborating company-wide, and picking the right tools for an organization’s specific needs. For long-term business growth, business leaders must also prioritize continuous integration testing of their tech stack to ensure usability and functionality in the long run.
What is a tech stack?A tech stack is the collection of digital products and technologies an organization uses to accomplish tasks. It encompasses the software, web applications, databases, and other systems that are core parts of how an organization operates. This includes tools used across different organizational departments – from marketing and sales to HR and finance. The right tech stack includes applications that easily integrate with each other to further streamline business practices and support growth. Delivering value and increasing growth is high on the list of objectives for every enterprise organization. Achieving this is made easier by curating a tech stack with the right set of tools.
Building The Right Tech StackBuilding a tech stack involves more than selecting the latest technologies, integrating them, and expecting your organization, department, or team to improve the way they operate. Before investing in new software or application, business leaders should consider the following:
1. Evaluate outcomes before toolsImplementing a set of tools before knowing what needs improving is a sure-fire way of creating a tech stack that will hinder rather than aid. First, organizations need to ask themselves, “What are we trying to achieve? What is the desired outcome? What is preventing these outcomes from being achieved?” For instance, if the customer experience is delivering below expectations, implementing a brand-new CRM system is not a comprehensive solution. First, leaders must look into why customer experience is not performing well. Delays in order fulfillment, ineffective customer communication, or slow system notifications can all cause an unpleasant customer experience. Customer order details might be entered incorrectly or could fail to reach the logistics center altogether. Perhaps the software delivering team is spending too much time checking code defects manually, leaving no time to work on new features. Understanding the root cause of performance issues is critical to solving them. Tools should merely be a facilitator. The immediate and primary purpose of building a tech stack is to align processes with business objectives to deliver as much value as possible.
2. Collaboration is keyOrganizational silos must be broken down to improve decision-making when creating a fully functioning tech stack. Using a consultative approach across departments is necessary, regardless of the type of tech stack being built. For instance, if a CRM platform is implemented in isolation to solve customer experience issues, but a distribution center is unaware, an order fulfillment workflow might completely break down. Having a discussion early with relevant stakeholders can flag any bottlenecks and determine if additional technologies are required to plug any gaps. With representatives from relevant teams and departments, identifying problems and setting clear objectives are easier. Once established, creating the appropriate workflows that streamline and automate processes is simple.
3. Consult the expertsAny application or system can work straight out of the box on its own, but few organizations require this level of simplicity. To cater to unique business needs and ensure any tech stack delivers value, varying degrees of customization are necessary. One main area is implementing business logic to create custom workflows. Custom workflows throughout any tech stack will typically follow a step-by-step process and include intricate rules. Features, such as mandatory fields, business rules, and “if/then” statements, will be implemented to ensure each application and workflow functions correctly. Although many application UIs are fluid, the number of potential actions, paths, and routes a user can take are many – there’s no guarantee they will follow point A, to B, to C, and then to D in that order. It is critical to consult with software teams to ensure the business rules are correctly implemented and the various user paths adequately tested. Consulting the software development team is necessary because end-to-end testing will have to continuously take place. In addition to different codebases, updates, new features, and maintenance work will regularly occur, requiring rigorous testing to maintain functionality across every platform.
Testing Your Tech Stack Is Imperative Test and monitor the user experienceAn unused tech stack defeats its entire purpose. To ensure usability, it is best to test from the user’s perspective. However, not all test automation tools have that capability. Most testing tools simply look at the code and verify the user experience from the backend, but for most modern applications, that’s not enough. Today’s applications have complex UIs that use features such as iFrames, drop-downs, and pop-up windows, to offer a better experience. These can be great for a user but can be hard to test with tools that only verify the code.
Figure 1. Creating a digital twin of the application allows you to test from the user’s perspective. (Image of Keysight’s Eggplant DAI)
Test user journeys with AIEssential to any tech stack are customizations, in particular, workflows. Business logic drives these custom workflows, increasing the number of user journeys that need testing. Users don’t necessarily move down a linear path in sequence. One step in the process might be accessible from different routes. Users may forget to enter necessary data, meaning they have to go back a step or refresh the page. Expecting a manual tester to predict every possible user journey and action is not viable. Use a test automation solution that conducts intelligent exploratory testing by utilizing artificial intelligence (AI) to increase coverage by auto-generating test cases for all possible user journeys.
Figure 2. Example of a possible user journey determined by full exploratory testing using AI. (Image of Keysight’s Eggplant DAI)
Test any technologyDue to the complex systems, devices, and codebases involved with every tech stack, organizations require a solution that can automate true end-to-end testing via only one test, regardless of the technology. The alternative option is to utilize multiple manuals or automated testing tools and create test cases for every technology, system, and application that makes up the tech stack. Considering that most tech stacks are cloud-based, users will be accessing platforms on different web browsers, on multiple devices, and built on various programming languages. In some cases, merely logging into an application requires two-factor authentication, which involves testing user journeys across a range of computers and mobile devices. Manually testing these scenarios or using multiple tools takes time — time your competitors are using to release new features and digital products to the market faster than you can.
Figure 3. Digital twin model of testing 2-factor authentication across multiple devices. (Image of Keysight’s Eggplant DAI).
SummaryWith the right tech stack, business leaders can connect digital workflows across teams and departments, improve collaboration, and achieve common business goals. To ensure long-term business success, continuous testing of the tech stack must be a priority. To learn more about AI-driven test automation, visit
Author:Anna McCowan, Software Solutions Manager at Keysight Technologies
Techtarget Accelerates Marketing Roi With Automated Target Profile Delivery
Today at the SiriusDecisions Summit, purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) announced the latest release of IT Deal Alert Priority EngineTM, its SaaS-based purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching enterprise technology purchases in specific markets. The new release includes the launch of Automated Target Profile Delivery, which allows marketing teams to set up multiple ideal customer profiles (ICPs) within Priority Engine and automatically deliver in-depth purchase intent intelligence and new prospects weekly directly into their CRM and Marketing Automation platforms.
Already the leading provider of real purchase intent insight for technology marketing and sales teams, TechTarget is now making it easier than ever for marketing and sales teams to integrate this data directly into their workflows at scale to realize more ROI faster.
These new enhancements allow marketing teams to drive superior marketing and sales activation and ROI by:
Fueling the martech stack with active prospects and accounts aligned directly to Target Profiles
Easily managing multiple profiles and personae for more effective segmentation and nurturing
Supporting multi-tiered Account-Based Marketing (ABM) initiatives
Enabling streamlined prospect distribution to different stakeholders within the sales organization or channel partners customized by each sales rep’s territory of prioritized active accounts
“In just 5 months of using Priority Engine, we’ve seen these contacts and accounts generate about $1M in net new pipeline which represents 20X ROI on our investment,” said James Lomonaco, senior director, demand generation and marketing operations, Pyramid Analytics. “This 20x pipeline ROI is remarkable by any measure, and when you factor in the very low effort and couple that with an efficient cost per active contact sourced from Priority Engine, the value delivered thus far makes this a powerful marketing tool.”
Unlike similar offerings, Priority Engine provides far more in-depth views of the purchase intent and topical interests of accounts and individuals. These views are made possible by the depth of content it provides across its extensive network of more than 140 technology-specific websites and over 10,000 topic categories. This content is specifically designed to aid enterprise technology buyers in making real purchase decisions. TechTarget helps marketing and sales teams understand behavior and audience activity in ways that are not available from other methods and broadens total addressable market to include more real accounts and prospects who are actively researching solutions. Automated Target Profile Delivery allows marketers to more efficiently leverage this insight for very real gains.
TechTarget will be featuring its industry-leading portfolio of purchase intent-driven solutions at SiriusDecisions Summit (Booth 435) in Las Vegas May 16-18, 2023.
About TechTargetTechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit chúng tôi and follow us on Twitter @TechTarget.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and IT Deal Alert and Priority Engine are trademarks of TechTarget. All other trademarks are the property of their respective owners.
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Market Cap Vs Enterprise Value
Introduction
Market Cap vs Enterprise Value are thrown around in finance circles without truly understanding what they mean? Don’t worry; you’re not alone. These two phrases may seem interchangeable at first, but they are entirely different evaluation metrics .
Meaning of Market CapMarket cap is short for market capitalization, which measures a company’s value in the stock market. Market cap is an important metric for investors because it indicates a company’s size and potential for growth and volatility. The resulting figure represents the total dollar value of all the company’s outstanding shares.
Market Cap ExplainedMarket Cap is an important metric for investors because it provides a quick and easy way to assess a company’s overall size and worth. Companies with a higher market cap are generally viewed as larger and more established, while those with a lower market cap are often smaller and less established.
The formula for market cap is simple −
$$mathrm{Market: Cap = :Current :Stock :Price 😡 :Total :Number :of :Outstanding :Shares}$$
For example, if a company has 10 million outstanding shares and its current stock price is $50, its Market Cap would be $500 million (10 million x $50).
Enterprise Value ExplainedEnterprise Value is a measure of a company’s total value, considering not just its equity value but also its debt, cash, and other assets.
The formula for calculating Enterprise Value is as follows −
$$mathrm{Enterprise :Value = :Market:: Cap + :Total :Debt :- Cash: and :Cash: Equivalents}$$
This formula considers a company’s Market Cap, which is the value of its outstanding shares and its total debt and cash and cash equivalents. Enterprise Value provides a complete picture of a company’s worth by including these additional factors.
For example, a company has a Market Cap of $500 million, total debt of $100 million, and $50 million in cash and cash equivalents. Using the formula above, the company’s Enterprise Value would be $550 million ($500 million + $100 million – $50 million).
Comparison Between Market Cap and Enterprise ValueMarket Cap and Enterprise Value are two popular metrics investors use when evaluating a company’s worth. While they are both useful in their way, there are some important differences between them.
Enterprise Value takes both equity and debt
One key difference between Market Cap vs Enterprise Value is that Market Cap only considers a company’s equity value, while Enterprise Value factors in equity and debt. It means that a company with a high Market Cap may not necessarily have a high Enterprise Value if it also carries a significant amount of debt.
Enterprise Value can fluctuate depending on its debt levels and cash holdings, while its Market Cap is largely determined by the stock market.
Differences Between Market Cap and Enterprise Value KeyHere are some of the key differences in determining Market Cap vs Enterprise Value −
Parameter of Difference Market Cap Enterprise Value
Definition It is the total value of a company’s outstanding shares. It is the total value of a company, including its debt and cash.
Calculation Market Cap = Stock Price x Outstanding Shares Enterprise Value = Market Cap + Debt − Cash
Equity vs. Total Value It considers only equity value. It takes into account equity, debt, cash, and other assets.
Usefulness It is useful for comparing companies of different sizes and industries. It is useful for comparing companies with similar debt levels.
Volatility It can fluctuate based on stock price changes. It can fluctuate based on debt levels and cash holdings.
Acquisition Valuation It is not appropriate for determining acquisition valuation. It is more suitable for determining acquisition valuation.
Stock Performance It is used to measure shareholder value. It is not as relevant in measuring shareholder value.
Examples of Market Cap and Enterprise ValueHere are two examples of Market Cap vs Enterprise Value −
Example 1: Apple IncThe Market Cap of Apple Inc. as of March 2023 is approximately $2.619 trillion. This implies that buying all of Apple’s outstanding shares at their current market price would cost you around $2.619 trillion.
The Enterprise Value of Apple Inc. as of March 2023 is approximately $2.6 trillion. It includes the market value of Apple’s equity (i.e., its Market Cap) plus its debt minus its cash and cash equivalents. In other words, it represents Apple’s business’s total value, including equity and debt.
Example 2: Tesla IncThe Market Cap of Tesla Inc. as of March 2023 is approximately $633.20 billion. It means that if you were to buy all of Tesla’s outstanding shares at their current market price, it would cost you around $633.20 billion.
The Enterprise Value of Tesla Inc. as of December 2023 was approximately $604.7 billion. It includes the market value of Tesla’s equity (i.e., its Market Cap) plus its debt minus its cash and cash equivalents. In other words, it represents the total value of Tesla’s business, including equity and debt.
These examples illustrate how Market Cap vs. Enterprise Value can differ for the same company and how Enterprise Value can provide a more comprehensive picture of its overall value by considering its debt and cash holdings.
ConclusionUnderstanding the differences between Market Cap vs Enterprise Value is crucial for investors when analyzing a company’s financial health and overall value. Evaluating both metrics aids you to know the company’s true worth better. These financial metrics can be used to make informed investment decisions that align with your goals and objectives.
FAQsQ1. Which better indicates a company’s overall value, between Market Cap and Enterprise Value?
Ans. Neither metric is a better indicator on its own, as they both provide different perspectives on a company’s financial health. Investors should consider both when analyzing a company.
Q2. How can investors use Market Cap and enterprise value to make investment decisions?
Ans. Investors can use both metrics to better understand a company’s financial health and potential for growth. Investors can make informed investment decisions by analyzing Market Cap vs Enterprise Value alongside other financial indicators.
Q3. How can enterprise value be used to compare companies?
Ans. Enterprise value can be used to compare companies of different sizes and with varying capital structures, as it accounts for debt and other liabilities.
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