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The Washington Post reports that a new search engine called Omnity is on the way, which is targeted at researchers and students. Not only is it being recognized for unique features that Google doesn’t offer, many publications are calling it “smarter than Google.”

Reports indicate that Omnity separates itself from the pack by serving up results which best match the search term entered in. There’s also the added capability of indicating how those results relate to one another.

If you’re researching a subject you know little about, for example, you can type it in as a search term and immediately see which resources are getting cited the most. In addition you can see who has conducted the most influential research on the subject as well as which university is leading when it comes to research on that subject.

Omnity will pull information from a variety of sets of data including: SEC filings, publicly available news, organizational reports, scientific journals, financial reports, and legal histories.

Alternatively, you can input your own data sources. For example, you can upload a piece of your own research, or some research papers found elsewhere, and the search engine will return the links to other resources that are relevant but not directly cited in sources you’ve uploaded. With this feature, you can easily find you can find unique sources of information to add to your research.

The Washington Post argues that Omnity overcomes one of the problems of modern search engines, which is the fact that today search engines are based on keywords. With that being the case, today search engines can only return results if the keywords in the title of the page match what’s being search for. Omnity improves on the current search model by scanning through the entirety of a document.

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Kiddle Is A Google Powered Kids Friendly Search Engine

The Internet undoubtedly is a wonderful resource for kids, whether it is about helping with their homework, making projects, playing games online, watching videos, listening to music, or more. However, we as parents always worry about the online safety of kids and want them to stay away from the objectionable content online. Cyber-criminals, malicious websites, obnoxious content may harm kids mentally. Cyberbullies specifically target kids, and stats say that one in every five kids using the internet are exposed to unwanted sex-oriented pictures or are approached with sexual solicitation.

We as parents can talk to kids about internet perils and explain to them about safe web browsing but using a child-friendly search engine can help more. chúng tôi , a website has recently launched a child-friendly search engine for kids which promises safe search and web browsing for kids.

Kiddle Kids friendly Search Engine

How is Kiddle designed specifically for kids? Check out its features:

Cute Design- Kiddle comes in a lovely child-friendly interface that contains some cute child-like designs. Instead of the plain white background like most of the popular search engines, Kiddle showcases a robot alien and a fun outer space theme.

Safe Search– Kiddle filters the search results and desists the websites with explicit or deceptive content. The Kiddle editors actually handpick and check the search results. A specially designed Google Custom Search bar is embedded within the Kiddle search engine so as to filter out the adult material or obnoxious web content.

Simple Content– Kiddle shows the websites having relevant but simple content written in an easy and understandable way. It shows the kids-oriented results explained in simple words.

Big Thumbnails- Kids love pictures and thus Kiddle gives a big thumbnail with each of its search results so as to make them illustrative. The big thumbnails in search results serve as a visual clue and help kids in finding what they are looking for.

Privacy– Kiddle doesn’t collect or store any of your personal information and details. Powered by Google Custom search this kids-oriented search engine uses Google cookies to serve search results.

Site Blocking– Kiddle comes with a built-in feature of site blocking where you can block any inappropriate websites. To block a website, you need to fill out a form giving the details like sites you want to block and the reason for blocking. Team Kiddle will then review your request and do the needful.

Keyword Blocking– Not just the inappropriate sites but you can also block the objectionable keywords in Kiddle. Just fill out the form with your email id, the keywords you want to block, and the reason for blocking. is often mistaken to be a part of Google. It is powered by Google Safe Search, but not owned by the tech giant.

Is Kiddle safe for kids to use?

Yes, Kiddle is pretty safe for kids to use. It uses various security measures to make it entirely safe for kids. Whether they want to search for text, images, or facts, they will get correct information from this search engine. It is more like a visual search engine so that kids find it interesting.

TIP: You might want to also check out KidRex, a Safe Search Engine for Kids.

What is Kiddle for kids?

Kiddle is a search engine for kids, which excludes all the toxic contents and offers a kid-friendly environment. No matter whether you want to show it to a five or ten years old, you can allow him/her to use this search engine without any problem. It is possible to find images, videos, facts, etc., from this website.

Let us know what you think of it.

These People Search Engines to find anyone easily.

Search Engine Stock Offering Timeline

Bambi Francisco at CBS MarketWatch put together an excellent historical timeline of search engines going for the gold in the search commerce field.

(all IPOs are split-adjusted prices. Source: Dealogic)

Jan. 1996: Google founders collaborate on search engine called BackRub

April 1, 1996: Lycos goes public at $4 a share

April 4, 1996: Excite goes public at $8.50 a share

April 11, 1996: Yahoo prices at $1.83.

1998 and 1999: New batch of search engines go public and Google is born

1998: Google opens its doors (answers 10,000 search queries Oct. 7, 1998)

June 1998: Inktomi goes public at $4.15 (market cap at IPO was $370 million)

December 1998: InfoSpace (INSP) goes public at $15

May 1999: Excite merges with At Home for $6.5 billion

June 1999: chúng tôi goes public at $15. Company changes name eventually to Overture Services.

June 1999: Ask Jeeves (ASKJ) goes public at $14

August 1999: LookSmart (LOOK) goes public at $12

August 1999: CMGI buys 83 percent of Alta Vista for $2.3 billion in stock, plus bonds

2000 and 2001: More consolidation and bankruptcy

Oct. 30, 2000: Terra Networks (TRLY) buys Lycos for $46.40 per share, or $5.1 billion.

Sept. 28, 2001: ExciteAtHome goes bankrupt. See story.

2002: Back to search roots

Nov. 13, 2002: Alta Vista relaunches its search site.

December 2002: Yahoo says it’ll buy Inktomi for $233 million in cash.

2003: Google accelerates position and portal expansion; Microsoft launches Web crawler; Search gets deeper

March 2003: Google surpasses Yahoo in searches with 1.1 million searches. (source: comScore)

March 4, 2003: Ask Jeeves says it’s buying Interactive Search Holdings for $343 million. See full story.

March 11, 2003: Yahoo’s maps meet Yellow Pages See Yahoo local

March 29, 2003: Google’s Froogle launched See Google’s Froogle.

April 7, 2003: Yahoo revamps its search functionalities. See Yahoo returns to search roots.

April 21, 2003: Ask Jeeves unveils its new look. See Ask Jeeves’ search gets smarter.

April 28, 2003: Overture completes purchase of Alta Vista for $106 million stock and cash

June 19, 2003: Microsoft tests its own Web crawler. See full story.

July 1, 2003: MSN to recast search to make algorithmic searches more prominent. See MSN to recast search.

Oct. 7, 2003: Yahoo completes purchase of Overture for $2.2 bln in stock and cash.

2004: Google’s long awaited IPO

April 29, 2004: Google announces it’ll try to raise $2.7 billion through an IPO, offering shares in a Dutch auction. See full story.

About Search Engine Title Tags

All About Title Tags

The title tag is one of the most important factors in achieving high search engine rankings. A title tag is essentially an HTML code snippet that creates the words that appear in the top bar of your Web browser.

The HTML code for a title tag looks like this (“Search Engines and Title Tags

Do Company Names Belong in the Title Tag?

For years I was adamantly against “wasting” precious title tag space on company names. However, now that I work with many well-known brands, I’ve altered my thinking on this. I’ve found that it’s fine to place your company name in the title, and *gasp*, even to place it at the beginning of the tag! In fact, if your company is already a well-known brand, I’d say that it’s essential. Even if you’re not a well-known brand yet, chances are you’d like to eventually be one. The title tag gives you a great opportunity to further this cause.

This doesn’t mean that you should put *just* your company name in the title tag. Even the most well-known brands will benefit from a good descriptive phrase or two added to this tag, as it will serve to enhance your brand as well as your search engine rankings. The people who already know your company and seek it out by name will be able to find you in the engines, and so will those who never heard of you, but who seek the products or services you sell.

For example, if your company is “Johnson and Smith Inc.” and you are a tax accounting firm in Texas, you shouldn’t place only the words “Johnson and Smith Inc.” in your title tag, but instead use something like “Johnson and Smith Inc. Tax Accountants in Texas.”

Title Tags Should Contain Specific Keyword Phrases

As a Texas tax accountant, you would want your company’s site to appear in the search engine results for searches on phrases such as “Texas tax accountants” and “CPAs in Texas.” You would need to be even more specific if you prefer to work for people only in the Dallas area. In that case, use keywords such as “Dallas tax accountants” in your site’s title tags. This is a key point: If you’re only seeking customers or clients in a specific geographical region, your keywords need to reflect that. People looking for a tax accountant in Dallas may begin their search by simply entering “tax accountant” in the search engine. However, once they see that their search is returning accountants from all over the world, they’ll narrow the search by adding “Dallas” to their search terms. When they do, you want your site to be right there on the first page of new results.

In our Dallas accountants example, you might create a title tag as follows:

[TITLE]Johnson and Smith Inc. Tax Accountants in Dallas[/TITLE]

or you might try something like this:

[TITLE]Johnson and Smith Inc. Dallas CPAs[/TITLE]

However, there’s more than enough space in the title tag to include both of these important keyword phrases. (In fact, search engines will display 60 to 115 characters of your title tag.) Here’s an example of an approach I like even better:

[TITLE]Johnson and Smith Inc. – Dallas Tax Accountants – CPAs in Dallas, TX[/TITLE]

Today’s search engines are not case-sensitive; therefore I generally use initial caps in this tag because it looks the cleanest. I used to often use ALL CAPS in parts of my title tag because when the engines were case sensitive, it would give me a different variation of my phrase. However, ALL CAPS looks somewhat spammy in the SERPs, so I generally avoid this practice these days.

Use Your Visible Text Copy as Your Guide

I personally would not be able to create a title tag for any page until the copy on the page has been written and optimized. I need to see how the copywriter integrated the keyword phrases into the visible text copy to know where to begin. If you’ve done a good job with your writing (or better yet, hired a professional SEO copywriter), you should find all the information you need right there on your page. Simply choose the most relevant keyword phrases that the copy was based on, and write a compelling title tag accordingly. If you’re having trouble with this, and can’t seem to get a handle on what the most important phrases are for any given page, you probably need to rewrite the copy.

The optimal approach when writing copy for a Web site is to think of the main phrases that best reflect your business, and then compose the text around them. When you write your title tag, you simply revisit these same phrases, and compose your keyword-rich title accordingly. I recommend that you *don’t* take an exact sentence pulled from your copy and use it as your title tag. It’s my preference to have a unique sentence or compelling string of words in this tag.

So what if a keyword phrase you want to use doesn’t actually appear within your visible copy? Does this mean you shouldn’t use this phrase in the title tag?

Well, yes and no. Since the title tag is given a lot of weight in the engines, even if you’re not willing to change the text on your page, you may be able to rank highly simply by placing your phrase in this tag. Just note that for any phrase that is even slightly competitive, having it in the title tag and not the copy will generally limit its overall effectiveness. You’d want to be sure to gain lots of keyword-rich links to your site in these cases, which can also work in conjunction with your title.

You’d be better off still if you’d rewrite the text on your page so that it utilizes the phrases that are important to you. This doesn’t mean to just stick keywords at the top or bottom of the page. It doesn’t mean to hide them in the background. Nor does it mean to put them in a tiny font so that no one will notice them. If certain keyword phrases are important enough that you want your site to be found under them in the search engines, they are certainly important enough to be elegantly incorporated into the body text of your page.

Once you’ve incorporated your phrases into the text of your site, you’ll find that creating brilliant title tags that help with branding as well as with getting found in the search engines is truly a no-brainer!


Jill Whalen of High Rankings is an internationally recognized search engine optimization consultant and editor of the free weekly High Rankings Advisor search engine marketing newsletter.

She specializes in search engine optimization, SEO consultations and seminars. Jill’s handbook, “The Nitty-gritty of Writing for the Search Engines” teaches business owners how and where to place relevant keyword phrases on their Web sites so that they make sense to users and gain high rankings in the major search engines.

Google Search Ads 360 Updated: Here’s What’s New

Here’s what’s new in what is the most significant update to Search Ads 360 since its inception over 10 years ago.

The Rebuilt Search Ads 360 Platform

The new Search Ads 360 redesign is now built on the same platform as Google Ads.

Google points out numerous benefits for the updated technology, including:

The ability to process and manage more data

Delivering a faster user experience

Scaling enterprise workload

Updated bidding strategies

Quite possibly the biggest update for Search Ads 360 is the immediate support for the new campaign types that were introduced in Google Ads:

Performance Max campaigns

Discovery campaigns

Faster Navigation Features In Search Ads 360

Google Search Ads 360 users are used to working in platforms such as Google Ads and Microsoft Ads. That’s why Google refreshed its interface to closely resemble those tools.

Faster navigation capabilities allow enterprise marketers to streamline their workload, with some estimating a 20% time savings.

Improved Search Engine Support

Google also announced that the new Search Ads 360 offers better support for 3rd party tools.

Dynamic Ads for Search

Sitelink extension scheduling

Common Microsoft Advertising features

Customer Match in Microsoft Ads

Third party tool support aims to allow you complete tasks in one place. The less you have to switch platforms to get work done, the more you can focus on tasks that move the needle.

Advanced Enterprise Innovations

In addition to the Search Ads 360 features that mirror other platforms, Google has added features unique to this platform.

These features give you brand-new ways to streamline and centralize everyday tasks. Changes that may need to be made in multiple platforms can now be done at the same time in Search Ads 360.

Lastly, the budget management feature will be upgraded in Search Ads 360 and turned into the “Performance Center.”

Instead of simple budget management, you’ll be able to forecast spend and trends across multiple search engines. This will be an essential tool in planning marketing budget scenarios to fit the ever-changing economy and demand.

Source: Google Marketing Platform

Featured Image: Primakov/Shutterstock

The Search Engine Journal Redesign – The Developer’s Story

It was an honor being called upon to do the redesign and development of Search Engine Journal.  I have been apart of this network for a short time but I have quickly learned what an amazing community this site has.

Loren Baker approached me about the redesign a few months ago.  I was excited to take on the job and I know what a pleasure it is to work with Loren and the rest of the Search & Social crew.

Blog Design 101

As with any site design or redesign I started by sitting down with the client and discussing their needs.  The most important thing to grasp in this meeting isn’t necessarily a list of items the client wants but rather to get a feel of what they want to accomplish.  Take this opportunity to figure out their goals and more importantly how they will measure the success of those goals.

With blogs the goals are usually one of two things, either increase traffic and subscribers or increase ad revenue.  Search Engine Journal has a strong following and is definitely an authority in the industry. My design would have far less impact on subscribers and traffic at this point because of SEJ’s continued success. My goal at this point was to restructure the site to give the user a better experience while maintaining or increasing ad revenue.

Wire Frames

Especially with blog design I encourage my students and others to start with wire frames.  Wire frames do not have to be the traditional hand drawn lines outlining the layout.  They can be anything you want them to be.  My goal with wire frames is to outline specific site functionality and layout.

At this point it’s good to limit your thoughts on design and focus on how the site will function for a user.  Making sure specific elements live above the fold, that subscribe buttons are clear and easy to find and that any other functionality the client requests has a home and is easy to use is the goal.

Take a look at these wire frames used for SEJ.  As you can see it formulates the basic existing layout you see today.  There of course were some minor changes and tweaks as we went along.  However the basic layout and functionality was carefully planned and agreed upon through these wire frames.

The Design

Once the client signs off on the wire frames you are now able to get to work on the design.  This is the most fun for me.  Here you can really turn your thoughts and ideas in to reality.  I love playing with fonts and colors to try and find the right fit for everything.  To me, it’s very gratifying when you send off the design for approval.

Below you can see the different phases and changes that were made to the site.  You may notice that the design phase did not have a lot of back and forth.  I attribute this to planning and management of expectations. Your first meeting with a client all the way up to the completion of the wire frames you’re building a blueprint of what your client will be expecting at the end.  These steps will make your work flow smoother and help your client to understand why we do things the way we do.

Design Version 1

Tips and Tricks For Development

After the design was finished and we were ready to move on to development I did the following to make my life easier and the development process faster.

With any blog redesign it’s good to install the blogging software (wordpress) onto another server and export the data from the original blog to your new install.  This gives you free reign to test and play without worrying about hurting the live site.

About a year ago I started implementing a css framework or reset to help with the coding my css.  I’ve tried out a few but my favorite so far is Yahoo’s YUI.  The use of a css reset sheet will greatly reduce the complications with cross browser compatibility and help you to remember to write cleaner more efficient code.

Don’t be afraid to share your dev link with the client while you’re working.  If you have a client who helicopters over the development phase you may get a few emails like asking “why isn’t this working” or “you know the logo is supposed to be on the left not the right” but if you can grin and bear it through those you’ll find it’ll help you in the long run.  Your client is going to spend more time on the site (especially during the weeks leading up to its new live date) than you are. They’ll find something wrong before it’s too late too turn back.  Too often we can over look the minor details our clients see as very important and if we wait too long sometimes it’s really difficult to go back and undo the mistake.

Fighting the Norm

Take a look at many of the more popular sites out there these days.  One thing you’ll find in common for most of them is that the site is not wider than about 950px.  This is because a vast majority of people are still using the common 1024×768 screen resolution and we all know that horizontal scrolling can sometimes spell disaster.

However there are a great deal of individuals who are using better screen resolutions.  In fact as many as 60% are using at least 1200×1024 (2009 numbers) seen here. Am I recommending that you increase your design width to these resolutions? Umm… no, not yet anyway.  Two reasons why, 1 you don’t want to be putting too much on the screen, it’ll over stimulate the user and 2 because we don’t want to hide important elements from users that wouldn’t otherwise see it.

The reason we did this was because it’s no loss to the user if they are using 1024×768.  They don’t miss out on important information and they don’t have to scroll for vital elements like subscribing or searching.

I hope you are all enjoying the SEJ redesign.  It was a real joy working with Loren, Dave and Jordan and I am truly honored to have created something so many of you use everyday.

Please let me know what you think of the redesign and share your tips and tricks with everyone below.

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