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Repairability of Apple laptops is something that has evolved in recent years. Whenever a new product is released, there are a few websites that will do a teardown and discuss how it’s made. iFixit, a popular website for repair guides and parts, even publishes a repairability guide for laptops and smartphones. Is this something business/education customers still care about? How repairable are Apple’s laptops? That is what I want to look at this week.
When I first got into managing Apple products, I took the Apple Certified Macintosh Technician class. After passing the exam, I was granted access to Apple’s Global Service Exchange (GSX). This website keeps track of repairs of devices. If you’ve taken your laptop in for a screen replacement to an Apple Store or an authorized Apple repair center, it would be documented in this database. During that period, we were using the 13″ white MacBook . This model was released in 2006 with the transition to Intel, and it remained on the market until 2012. I purchased quite a few of them in 2009. We used them until 2012. During that time, I replaced a lot of hard drives. The hard drives in this computer were the old style (pre-SSD or flash storage). They were just bound to failure due to the way spinning drives worked. If you’ve never seen the inside of a hard drive while it’s running, watch this video:
After I saw this video for the first time, I was surprised hard drives even worked on laptops to begin with.
Outside of replacing at least 25% of the hard drives in our deployment, I didn’t have much else fail. The hard drive was an easy swap as well. I could buy a $40 replacement from Amazon, clone the failing drive to it, and swap it out in about ten minutes. Here’s a short video showing how it worked in the 2009 MacBook Pro. It was a similar process in the MacBook.
During that period, Apple laptops were much more modular regarding part repair. A lot of various parts were separated from the main logic board. From a repair standpoint, this meant that more things could be swapped out without replacing a $400-$500 part on a $999 laptop.
As we moved to deploying MacBook Airs in 2012 (and to this day), Apple laptops became much more integrated. There are now fewer things that can be repaired apart from replacing the logic board. Is this a negative thing? I know some would argue yes, but my counterpoint would be it’s been a good thing overall. I ordered 100 MacBook Airs in 2012. I deployed another 75 in 2023. In my entire time managing MacBook Airs, I’ve had to replace one flash memory module. I’ve had one display go bad. I would argue that as repairability has gotten more difficult, dependability (sans the keyboard of the current MacBook Pros), has gone way up.
One thing that has changed is how I manage repairs. Like I mentioned earlier, I have the ACMT certification where I can order parts directly from Apple. With the current laptops, I’ve found that I can send products off to Apple’s depot repair center and have any repairs (even accidental damage) done for less than I can order the parts myself. The downside to doing this is that I have to wait a few days to get the machines back, but I just keep a few spare laptops on the shelf to give to the users while their laptop is being repaired.
In summary, Apple’s laptop line has become a lot harder and more costly to repair in recent years. On the flip side, I’ve seen my need to repair machines go way down. In my experience, Apple’s laptop hardware (sans the current MacBook Pro keyboards) have become as reliable as iPad hardware. Unless you cause accidental damage, you are likely going to have a functioning laptop for many years.
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A checklist and examples of good practice for 9 new features
It’s now around a month since Facebook business timelines were introduced. We explained the main marketing features here.
In this post I hope to give some guidance to help you review your site and to combine looking at some examples to learn from, plus showing what some are missing. So from top to bottom, I’ll mark what are potentially the most important.1. Use the cover photo for promotions or to encourage opt-in? (Could be important)
Well, most new pages have a cover photo, mostly a visual that fits the brand, so a tick for this one. There are some interesting promotional ideas. Here’s one example where Firebox are using the photo more tactically for a promotion encouraging liking through an app.
The arrow pointing to the app to sign-up is reminiscent of the old gated Like pages. It may be pushing the terms-of-service, but who’s going to check… This is what Facebook say your cover photo can’t contain:
Price or purchase information, such as “40% off” or “Download it at our website”
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
References to user interface elements, such as Like or Share, or any other Facebook site features
Calls to action, such as “Get it now” or “Tell your friends”
So perhaps a safer option is the people picture since that’s what Facebook is all about:2. Integrate your Website through a Link in About (some value)
Browsing different Facebook pages, this is surprisingly rare. To me it’s worthwhile as a call-to-action, above the fold, to browse a store or find out more, so I don’t see it does any harm?3. Pin to the top left (Important)
Most, but not all are doing this – either for current promotions, or to encourage opt-in – through a gated Facebook App in the panel.
Here’s a nice example a Smart Insights expert member was telling me about. It’s marked by the flag, top left:5. Create a magazine (Nice if you have the right assets)
One of the nice things about the timeline is that Facebook is that it’s like a magazine and despite Google’s recent efforts, far better than Google+ since it’s two column and supports spanning across them, these are our next two tips. As a print magazine publisher, chúng tôi are great at this.6. Use full-width features 7. Use photo albums
We know from Pinterest and infographics how people love visuals. ASOS do a great job of keeping columns consistent and using photo albums.8. Don’t forget events and questions
These are hidden away top left and I’ve seen few recently, perhaps because of the design, perhaps because you need a largish audience to make them work. We had a post from Marie Page on the value of online Facebook events if you’d like to know more.9. Create milestones (minor)
This is a corporate comms type of thing, but can be fun too. Milestones can start from 1000AD if you can think of a company connection then! Some companies have also used them more recently to engage or show recent announcements.
A lot of companies start when they started using Facebook it seems, so it’s worth digging into those archived photos if you have an interesting story to tell.
I hope you find these ideas useful, here are the official Facebook Timeline Help notes.
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Written By Brandon Russell
Published Apr 15, 2023 6:00 AMHow we picked the best laptops for photo editing
I have over five years of experience editing photos, and more than 10 years of experience reviewing consumer electronics for websites like Popular Science, TechnoBuffalo, XDA Developers, and more. I’ve owned a ridiculous number of cameras over the years and I don’t go anywhere without one around my neck (preferably a Fujifilm X100v).
For this roundup, I pulled from my own experience editing photos and also consulted photographers who write for our sister site Pop Photo. I also looked at editorial reviews, user impressions, and forums from around the industry to gain more perspective on the features photographers value most in a laptop.Things to consider before buying a laptop for photo editing
To find the best laptops for photo editing, we prioritized a number of criteria, some of which are broadly important, while others cater specifically to photographers and other creatives. At the top of our list are performance, screen resolution, and battery life. These features allow photographers to perform their best work without the hardware and software getting in the way. We also considered weight and design, connectivity, and price. Your top pick will depend on your own workflow, but these are the main features to look out for when shopping for a laptop for photo editing.Performance
Editing photos requires ample processing power, especially if you’re editing multiple RAW files, which many photographers prefer over JPEGs for their abundance of image data and editability. We looked at laptops with higher CPU performance, which can be measured in clock speed (GHz), and the number of cores it contains. Most modern laptops marketed to creators come with 10th Generation Intel Core i5 and i7 processors, which can offer 6 or 8 processor cores.
We also looked at Apple’s lineup of laptops that contain its M-series chip, which can offer up to 10 processor cores. The higher the clock speed and the more processor cores you have at your disposal, the better your laptop will be at performing intensive tasks. The amount of RAM also makes a difference, because it provides applications with a place to store and access data on a short-term basis and can directly impact how fast a computer feels. Finally, a good GPU, like an Nvidia GTX or RTX card, will help the CPU during graphics processing.Display
A high-resolution display with good color accuracy is critical for photographers who want their photos to look as close to real-life as possible. You’re going to be staring at your screen for extended periods of time, so you want that high-resolution display to give enough room for an editing software’s interface along with a big version of the image itself. We recommend laptops with a resolution of 3840 x 2160, or 4K, and a screen that’s 13 inches and above. Screens smaller than that can feel very cramped.
As for color accuracy, you want a screen that covers 99% to 100% of the sRGB color gamut. Some laptops take a step beyond this with support for DCI-P3, which offers 26% more color space than sRGB. This means DCI-P3 offers a greater range of colors for a more saturated and vibrant image.Weight and design
Looks aren’t everything, but a laptop with a design that’s thin and light will be easier to carry with you in the field. We looked for laptops that offer great performance but are under 5 pounds and around half an inch thick, give or take. We also took screen size into consideration. Anything under 13 inches is too small for longer editing sessions, while screens that are 17 inches feel a bit too large to constantly haul around. Of course, your preferences might differ from ours but, in general, we feel like a good middle ground for a laptop is roughly 3 to 5 pounds with a screen size between 13 and 16 inches.Connectivity
Photographers carry around a lot of accessories, from external hard drives to CF cards. Laptops that offer a variety of connectivity options allow photographers to connect peripherals, back up their images, and more—ideally without annoying dongles. That means having high bandwidth ports like Thunderbolt/USB-C for quickly importing and exporting files, and an HDMI port to connect your laptop to an external display (and don’t forget the HDMI cables). It’s also nice when laptops have a CF card reader built in—something that disappeared briefly in some circles in the tech industry.Battery life
While laptops are getting thinner and more powerful, one of the first things to take a hit is battery life. That means you’ll have to monitor your usage when you’re not near a power outlet. The laptops on our list should generally last you a full workday, but if you’re out in the field processing hundreds of RAW files, your battery could drain very quickly. If battery life is your biggest concern, larger laptops typically come equipped with larger batteries, but the tradeoff is typically a heavier machine.Price
Laptops designed for creatives are generally more expensive than something you’d use to write term papers and browse the web. If that’s more your speed, you should check out an ultrabook, which is thinner, lighter, and less powerful than laptops designed for creative work. You get what you pay for, as they say, and a pro laptop has increased performance, screen resolution, and port selection. Most high-end laptops start around $1,500 and can be more than $3,000. Prices can quickly climb if you upgrade things like RAM and internal storage. Some companies also give you the option to upgrade a laptop’s screen resolution and technology.
As you’re doing your research, you should ask yourself how serious you are as a photographer. Do you consider yourself a hobbyist who will occasionally edit photos? If so, you might not need 32GB of RAM and 1TB of storage—a base pro model will likely suffice. If you plan to edit thousands of RAW images, spending the extra cash on upgrades will be worthwhile thanks to the time it will save you.
A laptop in the $1,500 to $1,800 should provide plenty of power for hobbyist photographers who do light editing. If price is a real concern, I would recommend upgrading RAM but going with a lower storage option. Your computer will last longer and keep up with the demands of modern applications. You can always purchase an external hard drive, which tends to be less expensive than upgrading a laptop’s internal storage.The best laptops for photo editing: Reviews & Recommendations
RAW images can be as big as 200MB—and even larger if you own a medium-format camera—which can quickly push a high-end laptop to its limits. That’s why your next laptop needs a powerful processor, plenty of RAM, and the right ports. It’s also nice to have a high-resolution display, so you can see every detail in the images you’re editing. Depending on your needs, you may not want to upgrade to the highest possible RAM your machine supports, but with photo editing software requiring more powerful minimum specs, paying a little extra could be worth it in the long run.
Why it made the cut: Apple’s newest MacBook Pro offers excellent performance, battery life, and a variety of ports.
Processor: Apple M1 Pro or M1 Max
GPU: Apple M1 Pro or M1 Max
RAM: Up to 64GB
Storage: Up to 8TB
Screen size: 16 inches
Screen resolution: 3456 x 2234
Long-lasting battery life
Apple’s 14-inch and 16-inch MacBook Pro models come equipped with the latest Apple M1 silicon, which integrates the system memory with other components, including the CPU, GPU, and neural engine. This results in an efficient, seamless experience between Apple’s hardware and software, and provides users with desktop-like performance and fantastic battery life.
Apple’s newest MacBook Pro models also bring back the ports that creators actually use, like the SD card reader and HDMI port. The high-resolution screen features Mini-Led backlighting, can achieve a peak brightness of 1600 nits, and supports the P3 color gamut, so you can get your images looking exactly right in post-production. We recommend the 16-inch model with M1 Pro for editing photos because it offers the best balance of performance, features, and price; the M1 Max is a nice bump in power, but better suited for people who do a lot of video editing.Best portable: MacBook Air with M1
Why it made the cut: The MacBook Air with M1 chip is the perfect blend of performance and portability.
Processor: Apple M1
GPU: Apple M1
RAM: Up to 16GB
Storage: Up to 2TB
Screen size: 13.3 inches
Screen resolution: 1680 x 11050
Fantastic battery life
Lacks SD card reader and HDMI port
The MacBook Air may not have “pro” in its name, but it still offers plenty of power thanks to Apple’s M1 chip (you can check out our Air vs. Pro comparison for more head-to-head details). Even the base model is good enough for light photo editing, and its thinner design makes it easy to haul around. The battery also lasts long enough that you won’t need to worry about a charger when you’re on location.
While there’s a lot to like about the MacBook Air, there are a few downsides. It doesn’t include an SD card reader or HDMI port—features that are only found in the Pro model. Luckily, there are plenty of USB-C hubs and adapters available, so connecting your accessories shouldn’t be a huge problem. If you need a little more oomph, the 13-inch MacBook Pro offers basically the same hardware with the addition of a fan-based cooling system, which helps boost performance during long editing sessions. It doesn’t add much bulk or cost.Best Windows laptop: Dell XPS 15
Why it made the cut: The Dell XPS 15 offers great all-around performance that continues to be one of the best Windows laptops money can buy.
Processor: Intel Core
GPU: Nvidia RTX
RAM: Up to 64GB
Storage: Up to 2TB
Screen size: 15.6 inches
Screen resolution: 3456 x 2160
Gorgeous OLED display
Ample upgrade options
No HDMI port
The Dell XPS 15 sports a gorgeous 15-inch 3.5K OLED display with a resolution of 3456 x 2160 and a 16:10 aspect ratio (check out our TV screen tech primer for more on why OLED impresses). The taller screen gives users a bit more space to get work done, and the minimal bezel eliminates distractions. The cherry on top: The XPS 15’s display is 100% AdobeRGB, so colors look rich, saturated, and accurate.
There are a few different versions to configure with 12- or 14-core Intel processors, and you can upgrade the RAM all the way up to 64GB, which is more than enough for editing a large batch of images. The laptop also includes an SD card reader and three Thunderbolt 3 and USB-C ports. This has been one of the top models for several generational refreshes now. Dell has figured out what works and stuck with it, which we’re glad about.Best rugged: Lenovo ThinkPad X1 Extreme
Processor: Intel Core
GPU: Nvidia RTX
RAM: Up to 64 GB
Storage: Up to 2 TB
Screen size: 15.6 inches
Screen resolution: 3840 x 2400
Beautiful 4K display
Thicker designBest 2-in-1: HP Spectre x360 15
Why it made the cut: The HP Spectre x360 15 takes hybrid work to a whole new level.
Processor: Intel Core
GPU: Intel Iris Xe
RAM: Up to 16 GB
Storage: Up to 1 TB
Screen size: 15.6 inches
Screen resolution: 3840 x 2140
Limited to 16GB of RAM
Featuring an Intel Core i7 processor, 16GB of RAM, and a 15.6-inch 4K display, the HP Spectre x360 would be great even if it was a typical clamshell laptop. But HP went the extra step by turning the Spectre X360 into a laptop/tablet hybrid that comes with a stylus. The stylus features 1024 levels of pressure and supports the Microsoft Pen Protocol (MPP), so you can use it with other Windows devices that also support MPP. The 2-in-1 design makes it easy to get precise with your edits when tweaking colors and boosting shadows; there’s something about editing photos with touch that makes it feel more immediate.FAQs Q: Should I buy a Mac or Windows laptop?
If you’re already tied to a particular platform, you should stick with the one you already use. Neither Mac or Windows is necessarily better for editing photos and both have access to the most popular apps and services. For example, Lightroom, one of the most widely used services for editing photos, is available on Mac and Windows. In the rare situation when there is an app exclusively on one platform, you can likely find an alternative for the other platform that’s just as good. Personally, I would recommend an Apple laptop. Not only has the company worked to optimize the hardware and software of its newest machines, but if there’s an Apple Store nearby, you can make an appointment to get it fixed—something that’s harder to do if you own a Windows laptop.Q: Is 32GB of RAM overkill for photo editing?
Popular photo editing software continually adds features, which can increase the power it requires to run smoothly. As a result, faster processors and more RAM are necessary to run big programs. Lightroom requires a minimum of 8GB of RAM to run but recommends 16GB of RAM for the best performance. These requirements will likely increase at some point, and while you may not need 32GB of RAM right now to edit photos, you may need it in the future. If you plan to edit a large volume of RAW files, having more RAM will make a big difference to how quickly you can process, edit, and export photos. For people who make a living shooting weddings, upgrading to more RAM will make a big difference.Q: What processor is best for photo editing?
There’s no “best” processor when editing photos, but the most popular photo editing programs do have minimum and recommended requirements. At the very least, you need a processor that includes 64-bit support and a clock speed of 2GHz. Like we mentioned earlier, you should look out for a laptop with six or eight processor cores. These will ensure you get the performance you need without generating too much heat and eating up too much battery. Intel, AMD, and Apple make powerful CPUs that can deliver the performance needed to edit photos.A final word about the best laptops for photo editing
The best laptops for photo editing should offer a blend of performance, screen resolution, and battery life. The choices on our list offer plenty of power and color-accurate screens—features that will help photographers get the most out of their images. At the end of the day, no specific laptop will make you a better editor or photographer—that comes with practice. But the one you choose will keep up with your workflow and the demands of modern software.
I decided to go completely case-less. Most of you guys probably think I already do that, since I never have a case on my devices when I’m filming a new video.
But that, as it turns out, hasn’t been so. I used to only keep my iPhone nude for aesthetic purposes on film. As soon as I hit the shutter release on my camera to stop filming, back in the case she went.
Then I read something that changed my perspective on things. After seeing this post by John Gruber, I started thinking. Why are we so obsessed with encapsulating our devices in protective covering? Aren’t we ridding ourselves of the pleasure of using it as it was intended and designed to be used?
I decided to embark on an experiment. One that could prove costly, but at the same time provide me with a since of liberation. I was going to go case-less…
That was two months ago, and I’ve never looked back. It’s hard for me to imagine ever going back to using a case after using my iPhone 5 without one for the last two months.
I will admit that I have yet to throw caution completely to the wind, not yet at least. I purchased AppleCare+ just in case my phone is cosmetically damaged to the point where it bothers me. I’ve also placed a thin square patch of film on the back on my slate iPhone 5, because the anodized aluminum is so prone to scratches. That being said, it’s barely even there, and it’s certainly not providing me with any real protection in the event of a catastrophic drop.
I’ve received some pretty funny responses from friends, family, and even random strangers upon them seeing my case-less iPhone 5.
“You must be pretty brave to do that,” noted one stranger in a local Starbucks.
“That’s insane!” proclaimed an OtterBox obsessed friend.
Just a few months ago, I would have at least sympathized with them, but now I think they’re downright ridiculous for covering up such a fine piece of hardware. They pay all of this money for a device, and they don’t even get to touch it, can’t even feel it, and can barely see it. It all seems silly to me now.
Of course, going case-less has its downsides. For one, it’s inevitable that you phone will suffer from a few scratches here and there. These scratches are largely unnoticeable without a thorough examination of the device, or without the sun hitting it at just the right angle, but they’re there.
The slate iPhone 5, as you know, is prone to scuffs due to the anodized aluminum coating. I’m a victim of “scuffgate“, and I do notice more than a few areas on my iPhone where the bare metal is showing beneath the coating. Again, it’s not something that’s immediately discernible, but a close up view will reveal the imperfections.
I have to admit, at first, I was kind of annoyed with the hairline scratches on the screen, or the scuffs on the aluminum housing. I began to second guess the rightness of my decision to go without a case. But then I got to thinking, I really use my iPhone. I mean I really use it. As someone who blogs about iOS devices for a living, I put my iPhone through more stress than the average iPhone owner. It truly is a testament to the design of the device, that I only have the few scratches and scuffs that I do.
I’ve dropped my iPhone on a hardwood floor multiple times. I lay it face down or face up on virtually any surface. I’m always placing it in my pocket with keys and other potentially dangerous objects, and yet, it still looks virtually brand new.
All things considered, I do not regret my decision to go case-less one bit; not one iota. It’s such a liberating feeling to be able to directly interface with your device without any barriers. You don’t have to worry about cases interfering with the camera, or being too bulky. You get to truly enjoy an item, which by its very nature, is truly meant to uninhibitedly touched.
Have you picked up your laptop lately? If it’s getting long in the tooth, it’s probably as heavy as it is slow. Fortunately there’s no better time to look for a more portable and modern machine than during the holidays. Even if you can’t find a year-end deal on the particular model that interests you, you’ll be able to impress family and friends when you whip out your new laptop at holiday gatherings.
Thanks to the performance and efficiency of Intel’s Core-branded processor platform, Ultrabooks are gradually gaining in popularity. These machines provide great performance and long battery life, despite weighing less than 4 pounds. They’re also a traveler’s best friend—slim and light, with quick boot times owing to built-in solid-state memory drives.
That said, if you need more raw power and are willing to compromise on portability, you can find plenty of great traditional laptops. These machines may weigh more, but they also carry larger screens, which are helpful in countless multitasking scenarios.
To help you with your purchasing decision, we’ve compiled a list of the best Ultrabooks and laptops available right now. PCWorld staffers test as many models as possible—and then we pass our experiences on to you.
Without further ado, let’s start with a look at our four favorite Ultrabooks, and then follow up with four great traditional laptops.Vizio CT15-A2 Vizio CT15-A2
The CT15-A2 is the 15.6-inch version of the 14-inch CT14-A2, which impressed us last August with its sleek, minimalist design. Though the 14-inch model is no longer available, you can pick up the 15.6-inch model for the same low price—despite its extra screen real estate.
The keys are shallow, but large and easy to locate even for the clumsiest fingers; and the accompanying touchpad supports multitouch gestures. Best of all, the CT15-A2 delivers strong performance at an affordable price. In our WorldBench 7 benchmarking gauntlet, it earned a mark of 81 for overall performance, keeping pace with some of the highest-rated Ultrabooks, at for a much lower cost. Read our full review of the 14-inch model here.
[$1199 for a 15.6-inch Ultrabook with a 1600-by-900-pixel display, a Core-i7 processor, and Windows 7]Asus Zenbook Prime UX31A
Asus Zenbook Prime UX31A
The UX31A upgrades last year’s UX31E with a new touchpad and an Intel Ivy Bridge CPU. It rivals other top-rated Ultrabooks in overall performance, and sports a beautiful full HD IPS display with an excellent antiglare filter to reduce annoying reflections.
The UX31A demolished our demanding WorldBench 7 benchmark suite with a score of 150, meaning that it was 50 percent faster than our baseline desktop system. When you factor in thoughtful extras such as an SD Card reader that supports the latest SDXC high-capacity cards, and a USB-to-ethernet adapter, the newest Zenbook prime is a home run. Read our full review here.
[$1449 for a 13.3-inch Ultrabook with a 1600-by-900-pixel display, Core i7-3517u processor, and Windows 7]Acer Aspire S7-391
Acer Aspire S7-391
The Aspire S7-391 offers solid performance, despite weighing a mere 2.8 pounds. Couple its light weight with a svelte chassis that is just 11.9mm wide and yet is demonstrably rigid, and you have an Ultrabook that could double as a ninja star.
This Windows 8 machine features a 13.3-inch touchscreen covered in Gorilla Glass 2, a pair of 128GB SSDs in RAID 0, and a Core i7-3517U processor. The S7 achieved a score of 72 on our brand-new WorldBench 8 benchmark suite (which is expressly designed for Windows 8). Read our full review here.
[$1649 for a 13.3-inch Ultrabook with a 1920-by-1080-pixel display, a Core i7-3517U processor, and Windows 8]Lenovo IdeaPad Yoga 13
Lenovo IdeaPad Yoga 13
The aptly named Yoga 13 is the most flexible machine we’ve seen. It bends, swivels, and downward-dogs to perform dual duty as both a Windows 8 tablet and Ultrabook.
The keyboard, trackpad and bezel-less 13-inch multitouch screen are all top-notch and comfortable to use, making Microsoft’s new OS easy to navigate by touch, keyboard, or mouse. Lenovo managed to squeeze an Intel Core i5-3317U CPU, 4GB of RAM, and a 128GB SSD into the Yoga, which achieved an overall mark of 60 on our new WorldBench 8 benchmark suite. Whether you need a laptop or a tablet—or maybe just something to prop up and watch a movie on—the economically priced Yoga 13 won’t disappoint you. Read our full review here.
[$1099 for a 13-inch Ultrabook with a 1600-by-900-pixel display, a Core i5-3317U processor, and Windows 8]
That’s the Ultrabook story. If you’re looking for stronger performance, though, and are willing to surrender some portability, consider a traditional laptop. We name our favorites after the jump!
Acer has given a fresh look to detachable hybrids with its magnetic Aspire Switch 10 tablet, which it showed off at an event Tuesday, where it also demonstrated what it says is the fastest Chromebook yet.
Company executives at a press event in New York also showed off the first Chromebook with Intel’s Core i3 processor—Chromebooks are Acer’s most popular PCs. Most Chromebooks come with Intel’s slower Celeron 2955U processor.
The Switch 10 and Chromebook were announced along with four laptops, two low-cost Android tablets and multiple all-in-one PCs. The products will be on sale for the back-to-school season in the U.S. and Canada, said Jason Chen, CEO of Acer, during the event.
The magnetic snap-on of Switch 10 is more flexible than other detachable hybrids, which mainly latch on to a base. Acer’s technology draws from the magnetic snap-on soft keyboard that is optional with Microsoft’s Surface tablet, which needs an attached kickstand to be truly secured. Lenovo sells “multi-mode” Flex and Yoga hybrids, but the display is hardwired to the keyboard base in those models.
The Switch 10 will be available in the U.S. and Canada starting at $379.99. The tablet runs on an Intel Atom Z3745 processor, code-named Bay Trail. The tablet runs Windows 8.1, and an optional keyboard with more storage will be sold by Acer.
Acer has struggled in the PC market and is trying to revitalize its business under Chen, who became CEO in December following the abrupt resignation of Jim Wong, the former president who was to be the next CEO. Acer’s worldwide PC shipments dropped to 5 million units during the first quarter this year, down 20.2 percent from the same quarter a year ago, according to IDC.
Acer’s Aspire E11.
Acer’s new Aspire E 11 non-touch and V 11 touchscreen laptops also have Bay Trail chips. The E 11 starts at $299.99 and the V 11 at $369.99. Both have 11.6-inch screens.
The faster Aspire E 14 (14-inch screen) and E 15 (15-inch screen) laptops, also announced Tuesday, are available in touch or non-touch versions, with 720p or full 1080p screens. The laptops provide seven hours of battery life and are for productivity, entertainment, gaming and Internet use.
Acer’s Aspire E15.
The E 14 starts at $499.99, and the E 15 starts at $399.99. The laptops will be available in the U.S.
A pair of low-cost 7-inch Android tablets, the Iconia One 7 and Iconia Tab 7, were also announced.
The Iconia One 7.
The Iconia One 7, which starts at $129.99, is for Web browsing and other basic computing activities. It weighs 331 grams, is 8.8 millimeters thick and offers seven hours of battery life.
The Iconia Tab 7 is almost similar to the Iconia One 7, but it has 3G connectivity and a quad-core MediaTek processor. It has Android 4.4, and will be available in Latin America, Europe and Asia, but not in the U.S. and Canada.
Acer also announced the U5-620 and Z3-615 all-in-one PCs with 23-inch full HD screens.
Acer’s Aspire Z3.
The $999 U5-620 has a flexible hinge that allows it to be placed in different angles. The Z3-615 isn’t as flexible, and is targeted at budget buyers. The Z3-615 is priced at $599 without a touchscreen and will ship only in the U.S., and start at $799 with a touchscreen, which will ship in the U.S. and Canada.
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