Trending November 2023 # Linkedin Announces Shift In Global Strategy, Resulting In Job Cuts # Suggested December 2023 # Top 15 Popular

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In a recent internal email from LinkedIn CEO Ryan Roslansky, sweeping changes were announced, eliminating hundreds of roles.

The adjustments, set to impact the company’s Global Business Organization and China strategy, are summarized below:

A total of 716 roles will be affected by the restructuring efforts.

LinkedIn is refocusing its Global Business Organization (GBO) to enhance growth and agility.

The company plans to realign how work gets done, integrating teams more closely to support customers better.

Increased use of vendors will be implemented to serve emerging and growth markets more effectively.

To streamline decision-making, layers of management will be reduced, and responsibilities will be broadened.

Over 250 new roles are expected to open in specific segments of operations, new business, and account management teams starting on May 15.

LinkedIn will shift its focus in China to assist companies operating in China to hire, market, and train abroad.

LinkedIn’s local jobs app in China, InCareer, will be phased out by August 9, 2023.

These changes come as part of the company’s effort to adapt to shifts in customer behavior and slower revenue growth, setting a new direction for the platform’s growth and development in FY24 and beyond.

The Reasons Behind The Changes

Roslansky announced these changes as part of an effort to steer LinkedIn through a rapidly changing landscape.

The decision to restructure comes in response to shifts in customer behavior and slower revenue growth.

Roslansky stated that the company must adapt its strategy to remain competitive and effective in a changing market.

A Change In Focus

The next phase of growth in LinkedIn’s Global Business Organization focuses on three themes:

Reorganizing how work gets done

Becoming more agile

Aligning teams for growth

LinkedIn plans to integrate teams more closely to support customers better, expand the use of vendors to serve emerging and growth markets, and reduce management roles to make decisions more quickly.

In addition to these changes, more than 250 new roles will be opened in specific segments of operations, new business, and account management teams starting in May.

Changes To LinkedIn’s China Strategy

Roslansky revealed a shift in LinkedIn’s China strategy. The focus will now be on assisting companies operating in China to hire, market, and train abroad.

This will involve maintaining the Talent, Marketing, and Learning businesses while phasing out InCareer, LinkedIn’s local jobs app in China, by August 9, 2023.

Support For Impacted Employees

LinkedIn has committed to providing full support to those impacted by these changes.

U.S. benefit-eligible employees will receive severance pay, continuing health coverage, and career transition services. Benefits for employees outside the U.S. will align with employment laws and local practices in each country.

There will also be an internal mobility process to help find new roles for impacted team members if there’s a skill fit.

LinkedIn’s Future Vision

As LinkedIn enters its third decade in business, it’s preparing for what could be the most consequential period in its history.

As AI accelerates changes in the global economy and labor market, LinkedIn’s role in helping members and customers navigate these changes to access economic opportunities becomes more crucial.

The company expects the macro environment to remain challenging but is prepared to adapt, managing its expenses as it invests in strategic growth areas.

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Different Job Roles In Iot

In the modern era, the Internet of Things (IoT) is one of the fastest and most rapidly growing technology disciplines. It has provided a wide range of career opportunities for individuals with varied skill sets.

The Internet of Things (IoT) is an ever-expanding field that connects devices, sensors, and machines to the Internet, allowing for the collection and exchange of data. With the increasing adoption of IoT technology in various industries, there is a growing demand for skilled professionals to fill different job roles. In this article, we will discuss some of the job roles in IoT and their responsibilities.

What are Various Job Roles in IoT?

A billion job opportunities await talented and competent people in the age of IoT. The IoT industry offers a variety of job roles; let’s take an overview of where you could see yourself in one of them.

Technical Job Roles

IoT Architect − An IoT architect is in the role of creating and deploying IoT solutions. They collaborate extensively with stakeholders to comprehend their business needs and develop a solution to meet those requirements.

IoT Developer − An IoT developer is capable of building code that allows devices to connect as well as with the cloud. They focus on the front-end and back-end development of IoT apps, as well as APIs and system integrations.

IoT Data Analyst − An IoT data analyst collects, analyzes, and interprets data supplied by IoT devices. They employ data analytics tools and methodologies to discover patterns, trends, and insights that can be used to improve IoT systems and business processes.

IoT Security Specialist − An IoT security specialist is in charge of making sure that IoT systems are secure. They evaluate potential hazards and weaknesses in IoT systems and put security controls in place to prevent unwanted access and data losses.

IoT Test Engineer − An IoT test engineer is in charge of testing IoT systems to guarantee that they fulfill functional and performance specifications. They build and execute test plans, document test results, and collaborate with developers to discover and fix problems.

Non-Technical Job Roles

IoT Sales Engineer − IoT sales engineers are in charge of selling IoT solutions to customers. They collaborate with sales teams to understand client needs and create solutions to those demands.

IoT Business Development Manager − An IoT business development manager is in charge of identifying and developing new business prospects for IoT products and services. To establish and implement business strategies, they collaborate closely with cross-functional teams such as sales, marketing, and product development.

IoT Project Manager − An IoT project manager is in charge of overseeing IoT project planning, execution, and closure. They collaborate closely with project teams to ensure that projects are completed on schedule, within budget, and to stakeholders’ satisfaction.

How will the Internet of Things (IoT) Evolve in the Future?

One of the reasons for the rising need for IoT workers is the technology’s complexity. IoT solutions necessitate the integration of various hardware and software components, and the successful deployment of IoT solutions necessitates the use of people with multiple skill sets. IoT solutions, for example, necessitate the services of hardware engineers, software developers, data analysts, security specialists, and project managers, among others.

Furthermore, IoT technology can alter a wide range of industries and open up new economic opportunities. IoT can be used to enhance manufacturing processes, improve supply chain management, monitor and manage healthcare outcomes, and minimize energy use in buildings, to name a few applications. As more businesses realize the potential benefits of IoT technology, the demand for IoT professionals is expected to rise.


Last but not least, the IoT industry offers a number of job responsibilities that demand a variety of talents and knowledge. The demand for experienced experts in these employment areas is likely to rise as IoT technology becomes more widely adopted across businesses. A job position can be chosen by aspiring professionals based on their interests, talents, and career ambitions.

Most Influential Ai Voices On Linkedin In 2023

Most influential AI voices on LinkedIn are present to guide you through the latest innovations in AI

Millions of dollars are being invested in Artificial Intelligence technologies which are increasing the rate of competition in the business world. A diverse range of news is being produced from the vast field of AI across the world in a short span of time on a daily basis. There is a huge gap between the large-scale audience interested in AI and the hi-tech companies who continuously change the world with creative innovations. Who will be the bridge between the gaps? The AI influencers who have millions of followers on the professional networking site, LinkedIn! Let’s go through their profiles who reveal more opportunities and recent possibilities in the field of AI.  

Keep up with Artificial Intelligence with the most influential voices on LinkedIn Bernard Marr— 1,465,526 followers

LinkedIn has already awarded Bernard Marr as one of the world’s top 5 influencers in the AI world. He is the founder of the world-leading company, Bernard Marr & Co., which provides core services in the areas of Strategy & Business Performance, Big Data Analytics, AI & ML, Performance Management and many more. His professional statements on AI and its innovations are being mentioned on popular TV, newspapers and radio channels like BBC, Sky, The Times, The Financial Times, The Wall Street Journal and so on. He is considered the most highly respected expert in the world’s best-known firms such as Accenture, Barclays, HSBC, IBM, Ministry of Defence, Microsoft, the United Nations, Walmart, Vodafone and the list goes on. He is the author of eighteen books as well as hundreds of articles and reports out of which many are his international bestsellers with translation into over twenty languages. At present, Bernard Marr is a teacher at the Irish Management Institute, Oxford University, BPP, Warwick Business School and ICAEW.  

Allie K. Miller— 1,091,820 followers

Allie K. Miller is known as the AI Business Leader and International Speaker in San Francisco. She is influencing the audience with what it means to build and scale a business in the Artificial Intelligence world. Miller is the founder of the AI Pipeline and co-founder of Girls of the Future. She holds a renaissance approach to apply creativity as well as humanisation to the technical problems in the business. She has worked on conversational AI, computer vision and data. Allie Miller is the most popular name in top VC firms, European Commission and several tech seminars and conferences and is awarded several times. At present, she is the Global Head of ML Business Development, Startups and Venture Capital at AWS and a Brand Ambassador for AWIP (Advancing Women In Product).  

DJ Patil— 742,347 followers

DJ Patil is currently a board member of Devoted Health at the Harvard Kennedy School. He has established new healthcare programmes such as the Precision Medicine Initiative and the Cancer Moonshot which covers over 94 million Americans. He has worked as a data scientist in various popular firms like Harvard’s Belfare Centre, Biden-Harris Transition Team, The White House, Relate IQ, Greylock, LinkedIn, e-Bay, PayPal, Skype and many more. He has won several awards including selection by the World Economic Forum as a Young Global Leader.  

Dennis R. Mortensen— 514,464 followers

Dennis R. Mortensen is a professional expert who has been successful in leveraging data with business insights. He is the founder and CEO of chúng tôi in 2014 along with co-founders Matt Casey and Marcos J. Belenguer to solve critical problems through upgraded AI algorithms efficiently and effectively. He is also a popular business leader, author as well as a university instructor in Digital Data and Analytics at the University of British Columbia. Dennis is the pioneer in the analytics, optimisation and big data space with a good number of followers in his social media platforms.  

Andrew NG— 472,669 followers

Andrew NG is the founder of chúng tôi co-founder of Coursera, general partner of AI Fund and Adjunct Professor at Stanford University. He is an expert in ML, robot learning and online education where he has over 100 research papers available for interested audience. He is focused on entrepreneurial ventures to accelerate the possible AI practices in the world-scale economy. Andrew has over 3.2 million students in his ‘Machine Learning’ course and over 400,000 students in the ‘AI For Everyone’ course.    

Cassie Kozyrkov— 342,442 followers

Cassie Kozyrkov is currently a Chief Decision Scientist at Google whose main aim is to democratise Decision Intelligence and safe reliable AI. She assists Google in making effective and efficient use of AI-based machines and technologies. She has successfully worked with over 200 groups and inspired over 400 projects with the training of over 5,000 analysts and decision-makers in the AI and ML field, all with her knowledge and insights to transform workflow. She has a diverse knowledge of data science, decision science, ML, AI, experimental game theory, behavioural economics and many more.

How To Fix Windows + Shift + S Not Working In Windows 11

Snipping Tool is one of the most useful Windows utilities that lets us capture snapshots of any window or portion. We mainly use the Windows + Shift + S shortcut key to open the Snipping Tool in a few steps. However, in recent times, many Windows 11 users have started facing issues with accessing the Snipping Tool using the Windows + Shift + S key combination.

This is causing trouble for many Windows 11 users, and they are continuously looking for ways to fix the issue. Fortunately, this issue can be fixed with some troubleshooting methods. Here in this guide, we have mentioned some tried and tested solutions to help you overcome the Windows + Shift + S not working issue on your Windows 11 PC.

What Causes Windows + Shift + S Not Working in Windows 11

One of the most common reasons for this issue could be the defective keyboard keys. Besides, there could be more reasons behind the Windows + Shift + S not working issue.

Outdated Keyboard Drivers

Improper Functioning of File Explorer

Issues With Registry Editor

Faulty USB Ports

Issues With Keyboard or its Keys

Misconfigured Settings

Restricted App Permission

Disabled Snip & Sketch

Conflict Between the Snipping Tool and the Onenote Shortcut

Fix Snipping Tool Not Working in Windows 11

We have mentioned more than twelve tried and tested solutions in this section to help you resolve the issue.

1. Restart the PC

One of the most common solutions to mend this issue is to reboot the system. In most situations, rebooting the system resolves the issue immediately. You can try rebooting your Windows 11 PC to see if the issues have been resolved. 

2. Clean the Keyboard Keys

We suggest cleaning the keyboard to ensure all the keys are pressing and functioning correctly. Sometimes dust particles occupy the space beneath the keyboard keys and stop them from pressing properly. Hence, wiping the keyboard can resolve the issue. 

3. Check USB Ports

Possibly, some of your PC’s USB ports are malfunctioning and causing this issue. You need to ensure that all your USB ports are functioning correctly. To check this, you can try connecting your USB keyboard with another device and see if it’s working properly. If the keyboard works perfectly with other devices, there are surely some issues with your system’s USB ports. You can get them repaired to overcome this issue.

1. Press Windows + I to open the Settings app.

4. Toggle off the Select time automatically and set time zone automatically option.

6. On the next screen, select the random date and time and save the changes.

7. Try using the Windows + Shift + S key combination to check if the issue is fixed.

Outdated keyboard drivers could also be one of the culprits of this issue. Thus, you need to ensure that all your keyboard drivers are up-to-date, not leading to this issue. You can follow the mentioned steps to update your keyboard drivers from the Device Manager.

1. Press Windows + R to open the Run program.

2. Type devmgmt.msc in the Search Box and hit Enter. 

3. Search Keyboards in the Device Manager. 

6. Select Search automatically for drivers on How do you want to search for Windows screen. 

7. You need to wait until the system updates the driver and displays the final message. 

8. Follow the same with the rest of the keyboard drivers. 

9. Once everything is done, try using the Windows + Shift + S shortcut to see if the issue is resolved.

6. Turn on Notifications For Snipping Tool

When we press the Windows + Shift + S on our keyboard, a rectangle notification appears on the screen with some options to capture the snapshot. If you aren’t getting the notification, it is possible that you might have disabled the notification for the Snipping Tool. It’s pretty easy to enable the Snipping Tool’s notification, and the below-mentioned steps demonstrate the same. 

1. Open the Settings app on your system. 

2. Head to the Notifications tab. 

3. Search for the Snipping Tool in the Notifications from apps and other senders section. 

4. Ensure that the Snipping Tool toggle is turned on. 

6. Select Top in the Priority of notifications in notification center section. 

7. Press Windows + Shift + S shortcut key to check whether you are able to take screenshots or not. 

7. Restart Windows Explorer

Some Windows features function with the help of Windows Explorer. Snipping Tool is one of the tools that use Windows Explorer to act properly. Many Windows 11 users reported that incorrect functioning of the Windows Explorer app could also be responsible for this issue. They also added that restarting Windows Explorer can resolve this issue. You can follow the below-mentioned steps to do the same. 

1. Open the Task Manager by pressing the Ctrl + Shift + Esc key combination. 

2. Search for Windows Explorer in the list of Processes. 

4. Once done, Reboot the PC. 

5. Try using Windows + Shift + S to launch the Snipping Tool. 

8. Repair & Reset the Snipping Tool

Windows also allows you to repair and reset the system programs, like Snipping Tool. If restarting the Windows Explorer program doesn’t resolve the issue, you can then try repairing and resetting the Snipping Tool. Follow the below-mentioned steps to repair and reset the Snipping Tool.

Repair the Snipping Tool

1. Open Settings by pressing Windows + I. 

2. Head to the Apps section to view all installed applications. 

3. Search Snipping Tool in the Search Bar. 

6. System will now start repairing the Snipping Tool. You can see the program bar to know the progress of the scan. 

Reset the Snipping Tool

1. Search for the Snipping Tool in the Apps section. 

2. Look for the Reset option in the Reset section. 

4. Press Windows + Shift + S to see if the Snipping Tool is now working properly or not. 

9. Enable Clipboard History

One of the causes of this issue could be the disabled Clipboard history feature. If the Clipboard history option is turned off on your system, you won’t be able to save copied images and texts in the clipboard. You can’t paste screenshots that you have copied with the help of the Snipping Tool. You need to enable the Clipboard History option following the below-mentioned steps. 

2. Type Clipboard settings in the Search Bar. 

5. Again, press the Windows + Shift + S again to see whether the shortcut key is working.

10. Use Alternate Shortcut Keys to Take a Screenshot

Windows + Shift + S is the most used key combination to launch the Snipping Tool. Besides this, you can also use the Fn + PrtSc shortcut to open the Snipping Tool to capture snapshots.

11. Disable Global Shortcut Key

One of the solutions to eliminate this issue is to disable the Windows + Shift + S shortcut completely. Many Windows 11 users said this solution helped them solve the issue. You can try the same by following the below-mentioned steps. 

1. Open the Registry Editor app. 

2. Head to the mentioned location to disable the global screenshot shortcut: 


4. Select String Value from the menu. 

5. Name the new string: DisabledHotkeys

8. You need to now Restart the system to save all the changes permanently. 

12. Change the OneNote Hotkey with Regedit

Many users reported disabling the global shortcut key methods worked for them. In case it doesn’t work for you, you can try changing the OneNote Hotkey from the Registry Editor. Follow the below-mentioned steps to modify the OneNote Hotkey.

1. Press the Windows key and type Registry Editor in the Search Bar. 

2. Open the Registry Editor and head to the mentioned location:


4. Select DWORD (32 bits) Value from the given options.

5. Type ScreenClippingShortcutkey in the Value name field and press Enter. 

7. Add 5A in the Value data field. 

9. You have now changed the OneNote Hotkey. You need to now use the Windows + Shift + Z shortcut key whenever you want to capture screenshots. 

13. Reset the PC

The last solution that can indeed solve the Windows + Shift + S not working issue is resetting the PC. You can try resetting your Windows 11 PC to eliminate this problem from the roots. Resetting the PC is pretty easy, and the below-mentioned steps explain the same. 

1. Press Windows + I to open the Settings app. 

2. Head to the Recovery tab. 

4. Select Keep my files on the popup and let the system reset all the settings. 

5. Let the entire system restore, excluding documents stored on your system. 

Frequently Asked Questions

Why Isn’t Windows Shift S Not Working?

One of the most causes of this problem is the fault in the keyboard. As a result, you are unable to capture screenshots on your Windows 11 PC. 

How Do I Use Shift S in Windows 11?

You can use the Windows + Shift + S shortcut key to launch the Snipping Tool and capture a snapshot of your preferred portion or window. 

How Do I Get Windows Shift S To Work?

You can try cleaning your keyboard keys ensuring there are no dust particles beneath the keys preventing them from pressing completely. We also suggest enabling the Clipboard History option on your system.

How Do I Enable Clipboard History?

Open the Settings app on your system. Type Clipboard Settings in the Search Bar and open it. Enable the Clipboard History option in the Clipboard Settings, and you’re done. 

Did Windows 11 Get Rid of Snipping Tool?

Windows 11 comes with the Snipping Tool to capture snapshots with ease. You can simply open the Snipping Tool by pressing Windows + Shift + S or Fn + PrtScr to take screenshots.

Final Words

Using the Windows + Shift + S shortcut key to open the Snipping Tool saves a lot of time and effort. However, its sudden breakdown sometimes ruins the entire user experience. Fortunately, you can simply resolve the Windows + Shift + S not working issue by implementing the above-mentioned solutions.

Try all of them patiently and carefully one by one and escape this deteriorating situation. Also, let us know which method resolved the problem for you. 

47 Linkedin Statistics You Need To Know In 2023

There’s no better place to connect with business professionals than on LinkedIn. Here are the most up-to-date LinkedIn statistics for 2023.

If you want to market to business professionals, there’s no better place than LinkedIn. The platform users to connect with like-minded business folk, apply and recruit for jobs, and follow the latest news from organizations and influential people from across the globe.

Understanding how LinkedIn members and brands use the channel gives you valuable insights into how to LinkedIn into your social media strategy. Here are the most up-to-date LinkedIn statistics to be aware of in 2023 to help you craft exciting campaigns.

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

General LinkedIn statistics

Ready to dive into the world of LinkedIn marketing? Here are the top general LinkedIn statistics you need to know.

1. LinkedIn turns 20 years old in 2023

LinkedIn officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. The platform was originally founded by Reid Hoffman, who built the initial version in his living room.

2. LinkedIn has 36 offices and 21,000 employees

Those offices are located in more than 30 cities worldwide, including 10 in the United States. Of the company’s 21,000 employees, more than 19,000 are full-time.

3. LinkedIn is available in 26 languages

This allows many global users to access the network in their native language.

Source: LinkedIn

4. The number of Black and Latino leaders grew by 35% and 20.3% last year

LinkedIn has made a concerted effort to improve its diversity and inclusion, with the number of Black and Latino leaders, managers, and senior ICs growing by 35% and 20.3%, respectively, in 2023.

5. Women represent nearly 42% of LinkedIn’s leadership

LinkedIn has also been actively addressing gender inequality, with women representing nearly 42% of the company’s leadership. This is a huge improvement from previous years, and LinkedIn has shown its commitment to creating an inclusive environment for all of its users.

6. Revenue increased 21% year-over-year (in constant currency) in Q1 of 2023

Revenue growth has been a major priority for LinkedIn and its user base. In Q1 of 2023, the company reported revenue growth of 21% year-over-year (in constant currency), significantly higher than the 17% year-over-year increase from the previous quarter.

LinkedIn user stats

Looking to tap into LinkedIn’s vast professional audience? Check out these LinkedIn user stats to guide your strategy.

7. LinkedIn has 875 million members

To put that number in context, Instagram currently has over 1.4 billion users, and Facebook has almost 3 billion. So LinkedIn may not be the largest of the social networks, but with a specific business focus, it’s an audience worth paying attention to.

Source: Hootsuite 2023 Digital Trend Report

8. 57.2% of LinkedIn users identify as men, with 42.8% identifying as women

Men significantly outnumber women on LinkedIn overall, but you’ll need to do some research to understand the makeup of your specific LinkedIn audience. Note that LinkedIn does not report any genders other than male or female.

9. Over 77% of LinkedIn users are from outside the US

While the US is LinkedIn’s biggest market with over 194 million users, the network has gained traction around the world. Coming in second place is India with 96 million users, followed by Brazil with 60 million users, Mainland China with 57 million users, and Indonesia with 21 million users.

Source: LinkedIn

10. LinkedIn has members in 200 countries and regions worldwide

LinkedIn’s users live in more than 200 hundred countries and regions around the world. This includes over 227 million in Europe, 49 in the Middle East and Africa, 244 million in the Asia Pacific, and 136 million in Latin America.

11. Almost 60% of LinkedIn’s users are between 25 and 34 years old

It’s not a surprise that more than half of LinkedIn users are in the age group that is starting and growing their careers. It’s a professional network, after all.

Following this cohort, though so too closely, is the 18-24 age range.

Source: Hootsuite 2023 Digital Trend Report

12. With 23.38 million followers, Google is the most followed organization on LinkedIn

Beating out Amazon, TED Conferences, and LinkedIn themselves, tech giant Google ranks as the most followed company account on the platform.

Source: Hootsuite 2023 Digital Trend Report

13. Followed by over 35 million users, Bill Gates is the most followed person on LinkedIn

The Microsoft founder is out on his own as the most followed personal account on the platform, with almost double the amount of followers as Richard Branson behind him in second place. Funny that Microsoft owns LinkedIn, but we’re just speculating here!

Source: Hootsuite 2023 Digital Trend Report

14. #India is the most followed hashtag on LinkedIn, with 67.6 million followers

The other most popular hashtags include #Innovation (38.8 million), #Management (36 million), and #HumanResources (33.2 million).

The dominance of the #India hashtag suggests to marketers that the nation is not to be overlooked as part of your global campaign strategy.

Source: Hootsuite 2023 Digital Trend Report

15. LinkedIn’s international user base grew at 2X the pace of its US user base in Q1 of 2023

LinkedIn has been making great strides internationally, with its international user base growing at 2X the pace of its US user base in Q1 of 2023. This growth shows no signs of slowing down, and LinkedIn is doing a great job of expanding its reach in different markets.

16. 295,000 schools are listed on LinkedIn

Similarly, LinkedIn users can also find educational opportunities by searching through the platform’s directory of more than 295,000 schools. Users can also use LinkedIn to find mentors, build professional relationships, and network with potential employers.

LinkedIn usage stats

The latest LinkedIn usage stats are in, and they might even change how you see this platform.

17. 52 million people use LinkedIn to search for jobs each week

If your company is hiring, your LinkedIn business page can be a key source of potential new employees.

When hiring managers can’t screen potential new hires in person, tools like LinkedIn are even more important. And 81% of talent professionals say virtual recruiting will continue long after the pandemic.

18. 8 people are hired through LinkedIn every minute

If that last LinkedIn stat didn’t convince you it’s worth having a solid presence on this network, this one should. Any company planning to hire new employees in 2023 needs a polished LinkedIn Page to help attract top-tier talent and leverage the channel to recruit candidates.

19. There are 101 job applications submitted every second on LinkedIn

To put this already remarkable figure in perspective, that’s 6,060 applications sent every minute, 363,600 sent every hour, and an incredible 8.72 million job applications sent every day.

20. 16.2% of US LinkedIn users log in every day

Of their 875 million members, LinkedIn’s daily active users (DAU) account for 16.2% of them, reaching around 141 million users that log in to the platform daily.

21. 48.5% of users in the US use LinkedIn at least once a month

At roughly 424 million monthly active users (MAU), this represents an opportunity for marketers to access an extensive pool of decision-makers across the country.

22. LinkedIn saw 15.4 billion sessions in Q2 FY22

LinkedIn has transitioned from being “just” a recruitment platform to a professional network where people educate themselves and learn about other companies and opportunities in their industry.

23. There are more than 36,000 newsletters on LinkedIn

These include newsletters from Melinda Gates, Richard Branson, Ariana Huffington, and various publishers like The Economist. Of those 36k newsletters, 29 million unique people are subscribers.

24. 40% of LinkedIn visitors organically engage with a page every week

Organic engagement is hard to come by these days. But, on LinkedIn, 40% of visitors engage with a page organically each week. That’s an impressive statistic demonstrating the platform’s staying power and relevance in the market.

25. Pages that post weekly have 5.6x more followers than those posting monthly

Knowing how often to post on social media can be tricky. According to LinkedIn stats, pages that post weekly have 5.6x more followers than those posting monthly. So if you’re looking to grow your business’s social media following, aim for weekly posts at the very least.

26. An ad on LinkedIn can reach 14.6% of the world’s population

Source: Hootsuite 2023 Digital Trend Report

27. LinkedIn Marketing Solutions surpassed $5 billion in July 2023 28. LinkedIn’s ad reach grew by 22 million people in Q41 2023

That’s a 2.8% increase from Q3.

Source: Hootsuite 2023 Digital Trend Report

30. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn

Marketers can benefit from LinkedIn’s ability to connect with members early in the marketing funnel through users engaging with brand posts and sharing them on their feeds.

31. Marketers see up to 2x higher conversion rates on LinkedIn

LinkedIn’s range of tools for audience targeting means website visits originating from the platform are more likely to increase conversions on B2B sites.

32. LinkedIn Marketing also brings 2x higher engagement rates 33. Ads using LinkedIn’s conversion tracking tool see 13.5% lower cost per acquisition

LinkedIn stats show that when you use their conversion tracking tool, the cost per acquisition (CPA) is 13.5% lower than when not using it. This tool helps businesses track conversions from LinkedIn Ads and gives them more insight into which campaigns are working best for them.

34. Members on LinkedIn have 2x the buying power of the average online audience

LinkedIn users have higher-than-average buying power compared to other online audiences. This makes it a great platform for businesses looking to target customers who are more likely to make purchases.

LinkedIn business statistics

Next up in our LinkedIn statistics round-up, let’s explore the LinkedIn business statistics driving the professional world this year.

35. 4 out of 5 people on LinkedIn “drive business decisions”

The platform’s chief selling point for marketers is its ability to target an audience by their job, not just their demographics.

This allows B2B marketers, in particular, to reach the people who make the buying decisions.

36. More than 58 million companies are listed on LinkedIn

LinkedIn has become an invaluable resource for job seekers, recruiters, and employers alike. As of Q1 2023, more than 58 million companies are listed on LinkedIn, giving users a wealth of options for finding job opportunities.

37. 2.7 million companies post on LinkedIn every day

The sheer size of LinkedIn’s user base makes it an invaluable resource for job seekers and businesses alike. Not only can users make connections with potential employers, but they can also learn about the latest industry trends and stay informed on changes in the job market.

38. There are 39,000 skills listed on LinkedIn

With over 39,000 skills listed on LinkedIn, it is an excellent resource for employers to find the right candidate. Over the last 12 months, 365M skills members added to their profiles and made it easier for recruiters and hiring managers to pinpoint their most desired skill sets.

39. 44% of hiring managers used LinkedIn skills data to fill roles

Skills data is one of the most important features for recruiters to find the right candidate. According to LinkedIn, 44% of hiring managers used skills data from LinkedIn profiles to fill roles.

If your company is looking to fill a position, you should consider checking out the skills section of LinkedIn profiles.

40. LinkedIn saw 150 million newsletter subscriptions in Q1 of 2023 41. 96% of B2B marketers use LinkedIn for organic social marketing

These LinkedIn stats make LinkedIn the top network for B2B content marketers, followed by Facebook and Twitter (80% and 71%, respectively). This isn’t surprising, given that LinkedIn offers a context in which people expect and seek out business-related content.

LinkedIn users can use professional demographic data to target the right people based on their job title, company, industry, and seniority.

43. 77% of content marketers say LinkedIn produces the best organic results

As well as boasting the most used platform for organic marketers, LinkedIn ranks as the best network for producing organic results.

Some way behind LinkedIn, Facebook comes in at second with 37%, followed by Instagram with 27% and YouTube with 21%.

It’s not a shock that the top organic social network for B2B marketers is also the top paid social network. Facebook comes in next at 69%, followed by Twitter at 30%.

46. Companies with a complete, active LinkedIn Page see 5x more page views

If you need help ensuring your brand is making the most out of its LinkedIn presence, take a look at our guide to optimizing your LinkedIn company page.

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Rerouting Billions In Agriculture Subsidies Could Boost Global Food Security

Agriculture is an extremely polluting and extractive industry, using up significant amounts of groundwater water in the United States and emitting greenhouse gases by picking, packaging, and then shipping food around the world. 

How agriculture is funded is part of the problem. The United Nations described how the current subsidies system contributes to pollution in a recent report. It was published by the UN Food and Agriculture Organization (FAO), the UN Development Programme (UNDP) and the UN Environment Programme (UNEP), in the days leading up to the UN food systems summit. What they found was that agricultural subsidies are hurting the planet—but that cold hard cash can be repurposed into more sustainable crops and other ways to make the industry more sustainable. 

Almost 90 percent of the $540 billion of annual global government support to agricultural producers includes measures that distort prices and hurt human health and the environment, the report found. So many polluting aspects of agriculture like milk and beef tend to receive the most subsidies unlike vegetables. 

“Unhealthy products, like sugar and emission-intensive commodities (e.g. beef, milk and rice) receive the most support worldwide, despite the potentially negative impacts on health as well as on climate change adaptation and mitigation,” the report’s authors wrote. “In least developed countries, where the production of staple foods (i.e. cereals) receives the highest rates of support, farmers have fewer incentives to diversify production towards more nutritious foods.”

[Related: A huge chunk of the EU’s food imports will be at risk of drought by 2050.]

The authors suggest repurposing billions of dollars in subsidies so that the agricultural industry could become sustainable. By changing the subsidy structure, the money could support smaller farmers and the production of healthier plant-based foods, the report’s authors explained. Changing policies around could level the playing field for 500 million smallholder farms, UNDP head Achim Steiner told the Guardian. 

“Current support to farms needs transforming for today’s realities. For instance, the US is now aligning to the Paris climate agreement, which is very welcome, but there is no way they can achieve those climate goals if they don’t tackle the food industries,” report author and FAO deputy director Marco Sánchez also told the Guardian. 

Curt Covington, the senior director of institutional credit at agricultural lender AgAmerica, says that the US’s traditional subsidies tend to support “commodity crops” like wheat, corn, and soybeans. Over time larger and better-funded farmers have benefited disproportionately from the country’s current subsidy system, he adds.

“Small sustainable specialty fruit, vegetable, and nut crop farmers across the US do not have access to subsidy programs when in fact they suffer as much price volatility, perhaps more, than commodity crop farmers,” he explains. “Repurposing the subsidy programs such that the true small family farm who tend to live and support rural communities should benefit the most.”

Environmental sustainability isn’t the only concern for farmers these days, says Adam Kantrovich, an associate professor of agribusiness at Clemson University. He points out that for farms to become sustainable, they also need to be financially sustainable. Providing subsidies and support would be the best route to transition into an agricultural system that supports the needs of the planet and that of farms. 

[Related: Plant pandemics are on the rise, and we need a plan to stop them.]

“[A farm] must be able to earn enough revenue to cover all annual cash expenses, pay any debt and provide enough profit and cash flow so the farmer can raise their family,” Kantovich says.” Without this, there would be no farm regardless of the environmental sustainability of the farm. Within the U.S. as well as many other parts of the world farms must be of a specific size to build in financial and production efficiencies which in turn allows for environmental sustainability.”

As much good as repurposing subsidies can do for the planet, oversight is needed in the high and middle-income countries which are more likely to pay farmers to produce certain products, says Ariel Ortiz-Bobea, an associate professor of applied economics at Cornell University. 

With better oversight, the changing subsidies can incentivize sustainable activities across different areas of agriculture, but without a system to measure effects, like reduction of water pollution or sequestration of carbon, the effort and money could be a waste, Ortiz-Bobea argues. Having measurements of success and outlining why some subsidies are beneficial to sustainability and why some aren’t. Having a system to measure could also be an opportunity for different countries to learn from each other and support different agricultural systems. 

“Every country will be different because they’re probably already building on things that were already in place,” he says. “So the solution would be very different depending on where you are.”

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