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Brief Introduction ofSlack?
Slack is an tool for team cooperation that’s particularly well-suited to teams or groups which operate in various locations. In its heart, it is an instant messaging app or system(program) based on stations that could be coordinated by project, customer, staff, or another manner your company might discover useful. Slack Technologies Inc., located in San Francisco, says over 12 million individuals and 65 of the Fortune 100 companies use its own software, which comes at no cost and priced models.
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How to Use Slack for Your Business
There are a number of ways you may utilize Slack into your business or company. The simplest is because an instant messenger, for both one-on-one communicating and group conversation. This enables teams to go over a job in real time, share documents, and at the paid versions, invite outside guests to take part in particular chats.
Among the very useful attributes of Slack is its own search feature. Slack maintains a record of all communications, therefore any shared articles –files or messages –could be recovered at any moment.
Beyond messaging, Slack may be used for telephone and face-to-face phoning in addition to screen sharing. Plus it integrates with over 1,500 external apps or programs: everything out of Gmail and DropBox to Simple Poll, GoToMeeting, ZenDesk and JIRA.
Search this listing to determine whether the apps you use will work with Slack.
What Kind of Business Is Slack Best For?Slack is particularly helpful when you can not walk over to somebody to ask a query, whether it’s because you work at home or at an office on a different continent. Apart from co-workers, it is possible to bring customers, builders, or visitors to particular conversations. This could help keep important players that aren’t a part of your heart team current on a job.
It could also be good for fast-growing businesses because new workers get access to some preceding conversations as soon as they’re added to a station. Firms which have many time-sensitive elements and a broad assortment of constituencies (vendors, customers, regulators) can also benefit, provided how fast and adaptable it gets the communication.
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Is Slack Free?Paid apps eliminate these and other limitations and extend more safety and document storage. Slack markets to medium and small teams or businesses, charging $6.67 to $15 per active user every month, based upon the plan amount and charging frequency. Another product named Slack Enterprise Grid is for big businesses.
Pros of SlackInstant communication:
Slack works in real time and may be used on almost any mobile connected apparatus.
Searchable history:
This log of interactions could be invaluable. From the paid versions it is possible to search each file and dialogue in Slack.
Integration with other tools and services:
The list of software you can use with Slack is remarkable. And they’re adding new services all of the time.
Public and personal stations: This gatekeeping characteristic of Slack is quite helpful. You are able to restrict group or channels chats to only the people involved in a job or open it up to the whole firm.
Shared documents:
Push alarms:
Should you flip on push notifications (and most individuals do), Slack will alert you if there’s a new message on your own group.
Cons of SlackMessages can get disorganized fast:
whenever you have many folks working on a job in a conversation format, the info that you want –with the research function–may get buried immediately.
Addictive in nature:
With drive notifications and emojis, Slack has a lot of their addictive quality of social networking. This may mean that your staff spends too much time assessing Slack and less time doing their job.
Can be shallow:
It is difficult to have meaningful discussions over instant messages and much more challenging over bunch instant messages.
Chaotic speed:
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How To Use Instagram To Grow Your Business
Instagram has gone from a novelty to social media giant in just a few short years. Currently, the photo-sharing app boasts over 600 million monthly users all over the world. Like Facebook before it, businesses and marketers have been quick to adopt the social media platform to increase brand awareness and drive sales.
Instagram allows you to say goodbye to the “hard sell” and introduces you to a new way to interact with consumers. By posting the right images and using the right hashtags, Instagram users interact with your business in an organic way that doesn’t seem pushy.
Everyone from the local boutique that sells vintage dresses to big box retailers use Instagram to promote their business. But where one business succeeds, another may flounder. Consumers are relying on social media more than ever to help them make purchasing decisions, but simply creating an account for your business won’t guarantee success.
Instead of jumping in blindly and hoping to hit it big, there are strategies that will help you gain more exposure which will (hopefully) turn into sales. Human beings are visual creatures, so it only makes sense that Instagram is considered one of the best ways to develop your brand and promote your product. So how can you turn likes into sales?
Setting Up Your ProfileInstagram is a photo-sharing app. Whether you want to promote your business, blog, charity or event, you should never use your existing personal Instagram account. Potential consumers do not want to be inundated with pictures of your lunch or your pet Corgi (no matter how cute). Your followers shouldn’t have to wade through personal posts before they see something relevant to your business.
Instead of using your existing account, you’ll want to create a brand new one for your business. With your new account you’ll want to use your business’ logo as your profile picture. If you don’t have one yet, consider enlisting the services of one of the many graphic designers on Fiverr.
In the Bio section of your account feel free to rattle on about your business, but don’t forget to add a link! The bio section is the only place within your Instagram account where you can place a live link. Use it to direct users to your business website, blog, store, etc.
Plan Your ShotsGiven the popularity of Instagram, there have been numerous studies conducted resulting in lots of analytical data that can help businesses. Services like WEBSTAand Iconosquare provide in-depth analysis on your account and the general Instagram community. These services aren’t usually free, but they do give you valuable insight into the behavioral patterns of Instagram users. Consider the following stats:
Although there are more than forty filters to choose from, Mayfair seems to be the most popular. It attracts the most interactions (likes, reposts) per 1,000 followers.
Images composed with good lighting (i.e. bright and easy-to-see detail) tend to generate 24% more likes than darker compositions.
Posts with blue as the dominate color see 24% more likes than red- or orange-tinted ones.
Images that have a theme of a single, predominate color (i.e. grouping products of the same color in a post) see approximately 17% more likes.
Hashtags & CaptionsInstagram allows you to pair your image with a caption. The absolute worst thing you can do here is attempt to take a “hard sell” strategy. Consumers (especially tech-savvy ones) can see through a pushy sales technique almost immediately. When they do they will unfollow you and ultimately forget you. Instagram isn’t a platform for you to sell; instead it is a way to increase awareness of your business. Using Instagram won’t turn into direct sales but rather direct consumers to your brand over other competitors.
Within captions, you will see hashtags (#). For the uninitiated, hashtags allow Instagram users to easily discover posts related to the things that interest them. For businesses, hashtags are a crucial tool that will expose users to your brand or product by enabling users to find your posts.
So what hashtags should you use? First, brainstorm keywords and phrases relevant to your brand our business. Second, you’ll want to get a better idea of which hashtags are trending and popular. To do this, consult services like the ones mentioned above.
Hashtags require some thought. Be wary of using hashtags that are too vague. A general hashtag (e.g. football) might be really popular, but it will drown in a sea of other posts. Get more specific to help potential customers find you (e.g. dallascowboys).
Post FrequentlyInstagram is a crowded place. If you fail to post on a regular basis, your posts will be buried by new ones, making it difficult for potential customers to find you. While the Internet has increased potential sales, it also means that staying relevant and memorable is difficult.
Studies show that Instagram accounts with the most user interaction post six images per week on average. Analysts suggest that Instagram follows the “Burrito principle.” That is people can easily check their Instagram feed at any time (even when eating a burrito). Ultimately, posting consistently is probably more important than a specific time of day. Although you might want to consult the analytic services above to get a better idea of when your core demographic uses Instagram.
Since you probably can’t hire a social media manager to handle all of this for you, consider scheduling your posts. Apps like Later and Sked Social allow you to compose your posts and schedule publishing at a later time.
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9 Reasons To Use Instagram For Business
Others, however, remain on the sidelines, and one of the chief reasons is that they (incorrectly) believe they have nothing to post.
This couldn’t be further from the truth.
Whether you’re a trendy B2C company or a traditional B2B company, there’s a place for you on the ‘gram.
Don’t fall into the trap of thinking your business doesn’t have anything visually interesting to post.
With a little creativity and strategic planning, you’ll find there’s plenty you can post on Instagram.
Here are nine reasons you should use Instagram as a business, no matter what your industry is.
1. Customers Expect ItCustomers will search for you on Instagram.
They might search for you specifically by name, or by hashtags relating to your business or location.
Either way, not finding you is a bad experience.
Even if you don’t plan to be incredibly active on Instagram, the best practice is to create an account that, at the very least, has your business name, contact information, and a few posts to showcase your brand.
In any case, you don’t want that search to come up empty – or, even worse, lead them to a competitor.
2. It’s a Trust SignalHaving an Instagram account – especially a verified Instagram account – is one more signal that your business is reputable, real, and transparent.
If you’re doing online business exclusively, having yet another social account where your customers can get to know your business is highly valuable.
3. Your Customers & Users Can Tag YouLet’s say you offer a client exceptional service, or a customer is over-the-moon about a product they just bought from you.
It’s highly possible they’ll take to Instagram to share the story, and their glowing review is gold.
That’s the kind of thing you definitely want to be tagged in so that it can show up on your Instagram account.
But here’s the thing – if you don’t have an Instagram account to begin with, the customer will never be able to tag you and it’s a huge missed opportunity.
4. You Can Tag and Sell Your ProductsIf you sell products, the ability to share Instagram photos and videos that link directly to those products is a major win.
5. Point Back to Your SiteIt isn’t just products you can showcase from your Instagram account – it’s also your white papers, infographics, blog posts, and any other content you post on your website.
Instagram is one more social channel where you can drive traffic back to your site.
6. Online Reputation ManagementWhen it comes to online reputation management and search engine optimization for your brand name, having an Instagram account is a must-do.
Your online reputation is critical to your business, and for that reason, you have to be vigilant about what comes up when customers search for your business or brand’s name.
In addition to your website, your social channels usually show up on the first page of the search engine results, as well.
For that reason, it’s a best practice to create business accounts on all social networks (including Instagram) with your brand name, even if you don’t plan on using them frequently.
The idea here is to control the search engine results page as much as you can by creating profiles and content that points back to your brand.
That way, in the event you do get bad publicity online, your website and social accounts have a fighting chance to rank above any negative content.
7. Your Competitors Are on InstagramIf you don’t have an Instagram account and your competitors do, you’re giving them a competitive edge, plain and simple.
If you’re stumped on what kind of content to post to Instagram, look at what your competitors are doing.
It’ll give you plenty of inspiration for what you can do, too!
8. NetworkingInstagram is also a useful networking tool.
That way, if you ever want to reach out to them in the real world or run into them at an event, you’ll have already laid a foundation on Instagram.
9. You Can Attract TalentWhenever people are considering working with or for a new company, they want to know what it’s really like.
Giving them a transparent glimpse of behind-the-scenes moments on Instagram (and social media in general) is a great way to show off your company culture.
Featured Image Credit: Paulo Bobita
How To Schedule Slack Messages
How to Schedule Slack Messages on AndroidTo schedule messages in the Slack Android app, it is recommended that you update to the latest version to avoid any issues.
1. Open the Slack Android app and the workspace where you wish to send a scheduled message.
2. Type in the message as you normally would.
3. Instead of hitting the “Send button,” long-press on it. This will pop up a “Schedule message” menu where you can select from the already given quick time or hit the “Custom time” button to set a custom date or to your needs.
4. Once everything is done, press the “Schedule Message” button.
That’s it. You have now scheduled a message on the Slack Android app.
The scheduled Slack messages will be delivered to the recipient on the exact date and time you have selected.
The process of scheduling Slack messages online is a bit different compared to the Android app. Let us check how you can do that on the Slack online platform.
How to Schedule Slack Messages OnlineHere are the steps to follow to schedule messages on the Slack online platform.
1. Open the Slack workspace website and select the workspace where you wish to send scheduled messages.
2. Type in the message in the text box as you would normally do.
3. Instead of hitting the “Send” button, press the “Arrow” (“Schedule for Later”) button next to the “Send” button.
4. Set the time you want the message to be sent.
6. You will see a note on top in the conversation history showing when your message will be sent.
View All Scheduled Messages in Slack OnlineThere can be situations where you need to check or change the messages you have scheduled. Here’s how you can view all scheduled messages in Slack online.
1. Open the workspace where you have scheduled messages for later.
2. Just over the conversations box, you will find a “See all scheduled messages” link button.
4. From here, you can edit, reschedule or send a message immediately via the “pencil” icon, “clock” icon, and “arrow/paper airplane” icon.
View All Scheduled Messages in Slack Android AppAccessing scheduled messages in the Slack Android app is similar to the online platform process.
1. Open the workspace where you have scheduled a message in the Slack Android app.
3. It will list all the messages you have scheduled.
4. Long-press on the scheduled message to reveal four options: Edit message, Reschedule message, Cancel schedule and save to drafts, and Delete message.
5. Choose your desired action for the scheduled message.
Wrapping UpThe good thing about scheduling messages on Slack is that it is easy to do, and you can also edit them just before they are sent. You can also check out how to fix issues with Slack notifications not working and a complete cheat sheet of Slack keyboard shortcuts.
Sagar Naresh
My work has been published on Android Authority, Android Police, Android Central, BGR, Gadgets360, GSMArena, and more. A Six Sigma and Google Certified Digital Marketer who is covering tech-related content for the past 2 years.
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How To Rebrand Your Business
Business branding communicates a clear, consistent identity to consumers, employees, stakeholders and others. However, a company may decide its current brand identity no longer fits, prompting the decision to rebrand.
Rebranding is a strategy for creating a new identity. It may include overhauling a company name, logo, symbols, associated images and product packaging to reposition the organization in the marketplace and the public’s eyes.
We’ll explore five primary reasons businesses rebrand and share how to start the process of creating a new brand identity.
Did You Know?
Some companies rebrand after tracking industry trends and identifying a new position in the marketplace, allowing them to expand their target audience and stand out from the crowd.
When is it time for a business to rebrand?The choice to rebrand is different for every company. A business might have an expanded product line, a leadership change or a need to protect its brand reputation. Here are five typical reasons businesses decide to rebrand.
1. Loss of relevancy can spark a rebrand.Consumer behavior constantly evolves, and businesses that fail to adapt may discover their brand relevance has slipped away. As a result, a company may find itself no longer the topic of conversation it once was or struggle to retain its prominent brand position over its competitors.
If your brand isn’t sparking interest with consumers the way it used to, and you feel you may be losing your position in the marketplace, it may perhaps be time to consider a change. A rebrand can boost online awareness of your brand and garner renewed interest.
2. Leadership changes may lead to a rebrand.With a change in company leadership often comes a shift in philosophy and approach. This shift may warrant the need for an image overhaul that best aligns with those new values.
A thorough rebrand – from corporate name and logo changes to employee training and focus adjustments – is often an integral part of a leadership shift. If your business has recently changed hands, rebranding is likely to follow.
3. A rebrand can follow business expansion or growth.A rebranding strategy may be part of your business growth plan. A company that initially planned to do “A” but is now doing “A and B” is probably due for a rebrand.
Business growth and expansion often result from – or create the need to – focus on something other than the original concept, necessitating a change in outreach that best reflects the business’s evolution. If you find your company performing a bit beyond your original intent or scope, a rebranding strategy may be in order.
4. New market outreach can necessitate a rebrand.If you’ve decided to test your product in a new market, such as a new client base or even a new country, you’ll probably find the need to reshape your image to something that can best connect with that new audience. Each new consumer base has a unique set of desires, needs, and behaviors, and a rebrand can help ignite the appeal your company needs to extend its reach.
5. Rebranding can be part of reputation management.Rebranding is used in online reputation management as a last measure to repair a business or brand’s online reputation. It may seem like a drastic measure to change the brand name and company look, but it’s an effective strategy for online reputation damage control.
Tip
If your business’s online reputation is at risk, consider hiring one of the best online reputation management (ORM) services. Your ORM partner can perform a reputation analysis and guide content creation, SEO and more.
Notable company rebrandsCompanies large and small use rebranding as a strategy to overhaul their images. A study by Landor & Fitch found that over 70% of S&P 500 companies completed a rebrand within the first seven years of business.
Apple, for instance, has undergone three significant branding changes during its existence, while Starbucks has gone through four rebranding efforts. Pepsi has reinvented its brand an incredible 11 times. Other notable image tweaks over the past half-century include Harley-Davidson, Target, McDonald’s, Walmart, Pabst Blue Ribbon and Old Spice.
How do you begin the rebranding process?Successful rebranding involves more than designing a new logo. You’ll need to overhaul visuals and copy while raising the bar in your niche and improving the customer experience. Deciding to rebrand your business is a serious decision that should be heavily weighed, studied and vetted beforehand.
Here’s how to get started with the rebranding process:
Map out your new image. Start by identifying your company values. Consult with employees on ways to best deliver on your new brand’s values and expectations. Finally, build a set of promises you can stick to consistently.
Research your customers. Use customer interaction records to determine customer expectations and feelings toward your brand, products and industry. Detailed data will inform decisions about the rebrand and identify challenges the new brand may create.
Identify what’s broken. Rebranding requires a hard look at how and why your original brand failed or isn’t impactful. You can’t fix your brand and create a new brand image without identifying what went wrong – and correcting those mistakes.
Build your rebrand’s narrative. Develop a compelling, memorable brand story to support your organization’s rebrand. Create a story your customers and employees can believe in and get behind.
Maintain consistency and tenacity. Be confident in what you’ve chosen as the new face of your brand. Once you’re sure your new image is what you need and something you can be proud of, keep your message consistent in all outreach efforts. Be tenacious with your idea, and resist the urge to revert to the old.
Did You Know?
Need professional guidance with your rebranding? The best brand-building marketing agencies can guide your rebranding decisions and ensure consistency across all marketing channels and materials.
6. Inconsistencies can stall your rebrand.A brand with inconsistent logos, colors, fonts or messaging confuses consumers. In addition, discord within your brand sends a message of distrust.
Style guides can offer design, content, sales and marketing rules for interacting with your brand. Details such as logo colors, fonts and illustration style are vital in print and digital media.
7. Dishonesty can cause a rebrand to fail.Breaking a brand promise can set your company back days, weeks, months or even years once you lose your brand reputation. It’s tough to recover, especially with the fury of social media.
Use personalized content, including email personalization, to effectively state your brand’s mission or message. For example, if you’re rebranding your company as a sustainable fashion brand, be prepared to prove you are purchasing fair-trade materials and complying with eco-friendly business practices.
8. Not improving the customer experience is a missed opportunity.While hiring a professional logo designer and a rebranding consultant is straightforward, don’t forget about your customers. Customers may appreciate a new color scheme and an updated website, but not improving the customer experience during the process can make the rebrand seem shallow.
Keep your customers updated about the rebranding process through email newsletters, your website and social media. In addition, consider sending out polls, gathering survey data or conducting interviews about the rebranding process with your target audience.
Continue to provide timely customer service during the rebranding process. Just because you added rebranding to your plate doesn’t mean your customer should have to wait more than 24 hours for a product or service issue.
FYI
Customer service is part of your marketing strategy, so don’t ignore it during rebranding. A study by Emplifi found that it takes only two poor customer experiences for 86% of consumers to leave a brand.
How To Start A Business: 10 Steps To Start Your Business
Entrepreneurship is an idea that appeals to many, but figuring out how to start a business can sometimes be so overwhelming it scares people away. What should you sell? Who should you sell to? How will you get customers?
If you’re serious about starting a business, stop overthinking and start putting in the work to make it happen.
In this article, we’ll take you through how to start a business in 2023, step-by-step
How to Start a BusinessStarting a business involves planning, making financial decisions, doing market research, and acquiring knowledge in areas you never thought you would learn about before. We created this 10 step guide to starting a business to help you put your best foot forward today.
It is important to note that there is no one size fits all model to starting a new business, but these steps will help you organize your thoughts, and iron out important details so when you launch your business you have answered all the important startup questions.
10 steps to start your Business 1. Conduct market researchMarket research will tell you if there’s an opportunity to turn your idea into a successful business.
Also read: Top 10 IoT Mobile App Development Trends to Expect in 2023
2. Write your business planYour business plan is the base of your enterprise. It is a roadmap for how to construction run, and grow your new business. You will use it to convince individuals who working together with you — or even buying your business — is a wise option.
3. Fund your businessYour business plan can allow you to work out how much you’ll want to begin your company. If you do not have that amount on hand, then you are going to have to either increase or borrow the funds. Luckily, there are more ways than ever to obtain the funds you want.
4. Pick your business locationAlso read: Top 10 IT Skills in Demand for 2023
5. Choose a business structureThe legal structure you choose for your business will impact your business registration requirements, how much you pay in taxes, and your personal liability.
6. Choose your business nameIt is difficult to choose the best name. You will need one that reflects your brand and catches your soul. You will also need to ensure that your company name is not already being used by somebody else.
7. Register your businessWhen you’ve chosen the perfect business title, it is time to make it lawful and safeguard your brand. If you are doing business under a name different than your own, then you will want to register with the national authorities, and possibly your state authorities, also.
8. Get federal and state tax IDsYou will use your employer identification number (EIN) for significant actions to start and develop your enterprise, like opening up a bank account and paying taxes. It is just like a social security number for your industry. Some — but not all — countries ask that you acquire a tax ID too.
9. Apply for licenses and permitsAlso read: The Top 10 Digital Process Automation (DPA) Tools
10. Open a business bank accountA small business checking account can help you handle legal, tax, and day-to-day issues. The good news is it’s easy to set one up if you have the right registrations and paperwork ready
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