Trending February 2024 # How To Use Instagram To Grow Your Business # Suggested March 2024 # Top 9 Popular

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Instagram has gone from a novelty to social media giant in just a few short years. Currently, the photo-sharing app boasts over 600 million monthly users all over the world. Like Facebook before it, businesses and marketers have been quick to adopt the social media platform to increase brand awareness and drive sales.

Instagram allows you to say goodbye to the “hard sell” and introduces you to a new way to interact with consumers. By posting the right images and using the right hashtags, Instagram users interact with your business in an organic way that doesn’t seem pushy.

Everyone from the local boutique that sells vintage dresses to big box retailers use Instagram to promote their business. But where one business succeeds, another may flounder. Consumers are relying on social media more than ever to help them make purchasing decisions, but simply creating an account for your business won’t guarantee success.

Instead of jumping in blindly and hoping to hit it big, there are strategies that will help you gain more exposure which will (hopefully) turn into sales. Human beings are visual creatures, so it only makes sense that Instagram is considered one of the best ways to develop your brand and promote your product. So how can you turn likes into sales?

Setting Up Your Profile

Instagram is a photo-sharing app. Whether you want to promote your business, blog, charity or event, you should never use your existing personal Instagram account. Potential consumers do not want to be inundated with pictures of your lunch or your pet Corgi (no matter how cute). Your followers shouldn’t have to wade through personal posts before they see something relevant to your business.

Instead of using your existing account, you’ll want to create a brand new one for your business. With your new account you’ll want to use your business’ logo as your profile picture. If you don’t have one yet, consider enlisting the services of one of the many graphic designers on Fiverr.

In the Bio section of your account feel free to rattle on about your business, but don’t forget to add a link! The bio section is the only place within your Instagram account where you can place a live link. Use it to direct users to your business website, blog, store, etc.

Plan Your Shots

Given the popularity of Instagram, there have been numerous studies conducted resulting in lots of analytical data that can help businesses. Services like WEBSTAand Iconosquare provide in-depth analysis on your account and the general Instagram community. These services aren’t usually free, but they do give you valuable insight into the behavioral patterns of Instagram users. Consider the following stats:

Although there are more than forty filters to choose from, Mayfair seems to be the most popular. It attracts the most interactions (likes, reposts) per 1,000 followers.

Images composed with good lighting (i.e. bright and easy-to-see detail) tend to generate 24% more likes than darker compositions.

Posts with blue as the dominate color see 24% more likes than red- or orange-tinted ones.

Images that have a theme of a single, predominate color (i.e. grouping products of the same color in a post) see approximately 17% more likes.

Hashtags & Captions

Instagram allows you to pair your image with a caption. The absolute worst thing you can do here is attempt to take a “hard sell” strategy. Consumers (especially tech-savvy ones) can see through a pushy sales technique almost immediately. When they do they will unfollow you and ultimately forget you. Instagram isn’t a platform for you to sell; instead it is a way to increase awareness of your business. Using Instagram won’t turn into direct sales but rather direct consumers to your brand over other competitors.

Within captions, you will see hashtags (#). For the uninitiated, hashtags allow Instagram users to easily discover posts related to the things that interest them. For businesses, hashtags are a crucial tool that will expose users to your brand or product by enabling users to find your posts.

So what hashtags should you use? First, brainstorm keywords and phrases relevant to your brand our business. Second, you’ll want to get a better idea of which hashtags are trending and popular. To do this, consult services like the ones mentioned above.

Hashtags require some thought. Be wary of using hashtags that are too vague. A general hashtag (e.g. football) might be really popular, but it will drown in a sea of other posts. Get more specific to help potential customers find you (e.g. dallascowboys).

Post Frequently

Instagram is a crowded place. If you fail to post on a regular basis, your posts will be buried by new ones, making it difficult for potential customers to find you. While the Internet has increased potential sales, it also means that staying relevant and memorable is difficult.

Studies show that Instagram accounts with the most user interaction post six images per week on average. Analysts suggest that Instagram follows the “Burrito principle.” That is people can easily check their Instagram feed at any time (even when eating a burrito). Ultimately, posting consistently is probably more important than a specific time of day. Although you might want to consult the analytic services above to get a better idea of when your core demographic uses Instagram.

Since you probably can’t hire a social media manager to handle all of this for you, consider scheduling your posts. Apps like Later and Sked Social allow you to compose your posts and schedule publishing at a later time.

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9 Reasons To Use Instagram For Business

Others, however, remain on the sidelines, and one of the chief reasons is that they (incorrectly) believe they have nothing to post.

This couldn’t be further from the truth.

Whether you’re a trendy B2C company or a traditional B2B company, there’s a place for you on the ‘gram.

Don’t fall into the trap of thinking your business doesn’t have anything visually interesting to post.

With a little creativity and strategic planning, you’ll find there’s plenty you can post on Instagram.

Here are nine reasons you should use Instagram as a business, no matter what your industry is.

1. Customers Expect It

Customers will search for you on Instagram.

They might search for you specifically by name, or by hashtags relating to your business or location.

Either way, not finding you is a bad experience.

Even if you don’t plan to be incredibly active on Instagram, the best practice is to create an account that, at the very least, has your business name, contact information, and a few posts to showcase your brand.

In any case, you don’t want that search to come up empty – or, even worse, lead them to a competitor.

2. It’s a Trust Signal

Having an Instagram account – especially a verified Instagram account – is one more signal that your business is reputable, real, and transparent.

If you’re doing online business exclusively, having yet another social account where your customers can get to know your business is highly valuable.

3. Your Customers & Users Can Tag You

Let’s say you offer a client exceptional service, or a customer is over-the-moon about a product they just bought from you.

It’s highly possible they’ll take to Instagram to share the story, and their glowing review is gold.

That’s the kind of thing you definitely want to be tagged in so that it can show up on your Instagram account.

But here’s the thing – if you don’t have an Instagram account to begin with, the customer will never be able to tag you and it’s a huge missed opportunity.

4. You Can Tag and Sell Your Products

If you sell products, the ability to share Instagram photos and  videos that link directly to those products is a major win.

5. Point Back to Your Site

It isn’t just products you can showcase from your Instagram account – it’s also your white papers, infographics, blog posts, and any other content you post on your website.

Instagram is one more social channel where you can drive traffic back to your site.

6. Online Reputation Management

When it comes to online reputation management and search engine optimization for your brand name, having an Instagram account is a must-do.

Your online reputation is critical to your business, and for that reason, you have to be vigilant about what comes up when customers search for your business or brand’s name.

In addition to your website, your social channels usually show up on the first page of the search engine results, as well.

For that reason, it’s a best practice to create business accounts on all social networks (including Instagram) with your brand name, even if you don’t plan on using them frequently.

The idea here is to control the search engine results page as much as you can by creating profiles and content that points back to your brand.

That way, in the event you do get bad publicity online, your website and social accounts have a fighting chance to rank above any negative content.

7. Your Competitors Are on Instagram

If you don’t have an Instagram account and your competitors do, you’re giving them a competitive edge, plain and simple.

If you’re stumped on what kind of content to post to Instagram, look at what your competitors are doing.

It’ll give you plenty of inspiration for what you can do, too!

8. Networking

Instagram is also a useful networking tool.

That way, if you ever want to reach out to them in the real world or run into them at an event, you’ll have already laid a foundation on Instagram.

9. You Can Attract Talent

Whenever people are considering working with or for a new company, they want to know what it’s really like.

Giving them a transparent glimpse of behind-the-scenes moments on Instagram (and social media in general) is a great way to show off your company culture.

Featured Image Credit: Paulo Bobita

How To Use Instagram On Your Android

Setting up an Instagram account

To set up your new Instagram account, you will need to download Instagram for Android and open it.

Once you are in the application, you will need to press the Sign Up tab. Here you will need to add an email address, username and a password to continue. Optionally, you can add in your phone number and a profile picture.

Adding Friends to Instagram

After entering in that info to create the account, you can search for your friends who already use Instagram. You are given the option of either looking in your phone’s address book or searching your Facebook friends. If you choose the Facebook option, you will need to sign into your Facebook account and authorize Instagram.

If you want to skip the friend search, you can always choose a couple of people to follow from the suggestions Instagram gives you. You can always go back and add more people from the suggested user list if your real life friends are boring.

Instagram Main Screen Icons

The icons along the bottom are:

Home – Brings you back to the stream of images from people you are following.

Explore – Shows a bunch of popular (and usually pretty cool) images from random users.

Camera – Press this to initiate taking a picture or use it to select an image from your phone’s photo gallery.

Bubble with a heart– This is your News tab. You can see what images the people you follow like. In the You tab is where information about who wants to follow you and who likes your images will be displayed.

Taking a picture with Instagram

Pressing the Camera icon in the bottom row will activate the Android’s camera. You may be asked to choose the camera or photo gallery. If you would like to add filters to an image previously stored on your phone, select photo gallery. Otherwise select camera and capture the image.

Using Instagram Filters

The screen directly after you take your picture is where all of the fun takes place. There are a lot of different adjustments and filters to use.

The icons across the top of this screen are:

Top left icon – Removes the border some filters use.

Droplet icon – Adds different blur shapes, either a circle or a line. You can also move the center point with your finger to focus in on a certain part of the image.

Sun icon – Use this to lighten and darken the image.

Tilted square icon – Rotates the image clockwise.

The Filters are along the bottom of the screen are:

Normal – No change to the image. Amaro – Lower quality looking image.

Rise – No boarder with a slightly cloudy look.

Hudson – Lower contrast image with a black boarder.

Sierra – White boarder with a higher contrast exposure.

X-Pro – Thin black boarder. Adds an almost journalistic look to the image.

Lo-Fi – Slightly degrades the image and adds a thin boarder. The image almost looks like it was set on a piece of paper.

Earlybird – White boarder and adds an early morning light feel.

Sutro – Darkens the image and adds a black boarder.

Toaster – Gives the image a white boarder and adds a slight burned look to a portion of the image.

Brannan – Darkens the image and adds a slight amount of contrast, adds a thin black boarder.

Inkwell – Black and white image with a white boarder.

Walden – Adds a foggy effect and a black boarder.

Hefe – Darkens the image and adds a black square boarder

Valencia – Adds a slight brightness to the image.

Nashville – A blue-ish green-ish color and a black square boarder.

1977 – Faded and vintage looking with a square white boarder.

Kelvin– Kind of a sepia golden color with a boarder of warn edges.

Upload your image to Instagram

After the effects are added, it’s time to upload the image. You have a few choices here. Adding a caption so people know what the picture is. Also you can add a Geotag to show the location where the picture was taken.

Conclusion

Instagram is pretty easy to use and can add a lot of flair to your images. Do some playing around and I’m sure you will find out how fun it can be and why so many people take so many random pictures.

Which is your favorite Instagram filter?

Trevor Dobrygoski

Trevor is a freelance writer covering topics ranging from the Android OS to free web and desktop applications. When he is not writing about mobile productivity, He is coaching and playing the world’s greatest game… Soccer.

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How To Use Slack For Your Business?

Brief Introduction of  

Slack?

Slack is an tool for team cooperation that’s particularly well-suited to teams or groups which operate in various locations. In its heart, it is an instant messaging app or system(program) based on stations that could be coordinated by project, customer, staff, or another manner your company might discover useful. Slack Technologies Inc., located in San Francisco, says over 12 million individuals and 65 of the Fortune 100 companies use its own software, which comes at no cost and priced models.

Related: – Test Case Management and Its Tools: Brief Overview

How to Use Slack for Your Business

There are a number of ways you may utilize Slack into your business or company. The simplest is because an instant messenger, for both one-on-one communicating and group conversation. This enables teams to go over a job in real time, share documents, and at the paid versions, invite outside guests to take part in particular chats.

Among the very useful attributes of Slack is its own search feature. Slack maintains a record of all communications, therefore any shared articles –files or messages –could be recovered at any moment.

Beyond messaging, Slack may be used for telephone and face-to-face phoning in addition to screen sharing. Plus it integrates with over 1,500 external apps or programs: everything out of Gmail and DropBox to Simple Poll, GoToMeeting, ZenDesk and JIRA.

Search this listing to determine whether the apps you use will work with Slack.

What Kind of Business Is Slack Best For?

Slack is particularly helpful when you can not walk over to somebody to ask a query, whether it’s because you work at home or at an office on a different continent. Apart from co-workers, it is possible to bring customers, builders, or visitors to particular conversations. This could help keep important players that aren’t a part of your heart team current on a job.

It could also be good for fast-growing businesses because new workers get access to some preceding conversations as soon as they’re added to a station. Firms which have many time-sensitive elements and a broad assortment of constituencies (vendors, customers, regulators) can also benefit, provided how fast and adaptable it gets the communication.

Related: – Want to Know About best Video Editing Software for Freelancers? Read Here

Is Slack Free?

Paid apps eliminate these and other limitations and extend more safety and document storage. Slack markets to medium and small teams or businesses, charging $6.67 to $15 per active user every month, based upon the plan amount and charging frequency. Another product named Slack Enterprise Grid is for big businesses.

Pros of Slack

Instant communication:

Slack works in real time and may be used on almost any mobile connected apparatus.

Searchable history:

This log of interactions could be invaluable. From the paid versions it is possible to search each file and dialogue in Slack.

Integration with other tools and services:

The list of software you can use with Slack is remarkable. And they’re adding new services all of the time.

Public and personal stations: This gatekeeping characteristic of Slack is quite helpful. You are able to restrict group or channels chats to only the people involved in a job or open it up to the whole firm.

Shared documents:

Push alarms:

Should you flip on push notifications (and most individuals do), Slack will alert you if there’s a new message on your own group.

Cons of Slack

Messages can get disorganized fast:

whenever you have many folks working on a job in a conversation format, the info that you want –with the research function–may get buried immediately.

Addictive in nature:

With drive notifications and emojis, Slack has a lot of their addictive quality of social networking. This may mean that your staff spends too much time assessing Slack and less time doing their job.

Can be shallow:

It is difficult to have meaningful discussions over instant messages and much more challenging over bunch instant messages.

Chaotic speed:

Top 8 Ways To Use Content Marketing To Grow Your Future

Content marketing takes businesses where they wish to be. But using it properly can be a daunting challenge to some.

Content marketing is wonderful for businesses. There is no doubt about that. However, there is one important thing to understand.

As many benefits as it has, it also has challenges. While to some, these challenges are a mere push to the next level. Others struggle with it. But, like any other problem, this one might have a fix too, right?

How can a problem exist without a solution? For beginners in content marketing, the problem is landing on the right foot. While you might have it all right in theory, a practical implementation might puzzle you.

Yet, that is not the time to panic as content marketing can push even the best to their limits. But the question remains. What can you do? How can you make sure your content marketing goes smoothly?

Then yields the results that you need so badly. Here are eight ways that can help you use content marketing to its full-grown

Top 8 Ways To Use Content Marketing to Grow Your future 1. Make A Definitive Objective

Your marketing tactic needs to be objective. If you are not focusing on making an objective, then you are missing the point.

How can you avoid this? By simply focusing on the things most important to you. What do you wish to achieve out of your marketing venture? Are you a new business setting up shop? Or you just need to reach your audience on a vast spectrum? Those are two surface-level objectives that businesses might have when they get started. However, yours can be a bit more complex than that. The point is to circle your strategy around your objective.

2. Set Realistic Goals

Now, what is the difference between a goal and an objective? They are the same, right? Wrong. An objective is a temporary feat that you wish to achieve. A goal is something that you wish for in the long term. For example, your objective is to garner more audience.

Also read: 11 best ways to Improve Personal Development and Self-Growth and its Benefit on our Life

3. Understand Your Audience: Create Customer Personas

Before you dive into the “what”, you need to understand the “who.” Who is your target audience? Do they fall into particular demographics? Learn demographics and psychographics to have a better grip on this matter. It will help you solve one of the major problems for many marketers.

Understanding their target audience. If you do not know who your audience is. Whom you are writing content for, then you are missing the point completely.

How can you avoid that? By simply marking your preferred demographics. In other words, customer personas. Focus on making these and you will notice the difference.

4. Create A Content Calendar

You need a schedule for all the content creation. Without it, your strategy will be all over the place. And you do not want that.

How can you make one? By simply making quarterly goals, if your expenditures are based annually. However, you can devise this calendar or schedule as you please. You can make weekly, monthly, quarterly, or yearly goals.

5. Employ Various Content Types

One of the great things about content marketing is the variety it has. The diverse type of content makes it easier for one to get lost in the debate of which one is best. The simple answer is, all of them are great.

It depends on what works best for you. For example, if you want to argue that video animations are better than text content on a blog, then that’s all good. Because that might work well for you. As mentioned earlier, you need to find what works best for you.

Also read: Top 10 Successful SaaS Companies Of All Times

6. Revitalize Your Strategy After A While

There is one of the major problems for businesses. Once their content marketing strategy starts yielding results, they stop doing anything about it. As a result, their content becomes boring and stale. They stop seeing the results they first saw. Why is that? Because their strategy gradually becomes obsolete.

How can you avoid such a thing happening to you? By simply making sure your content creation allows you to evolve. You need to change your objectives. Tweak your customer personas. Add more to your content calendar etc.

7. Figure Best Platforms For You

Another major problem for new content marketers is that they get tied up in the debate for which platform is best. The answer once again is that all of them are. You need to find out which one has the most potential for you. Like many other brands, blogs might be your primary focus.

Then that is good because it has immense potential. However, if your focus is on one platform initially and then shifts to others gradually, then that means progress. The bottom line is, figure what is best for you. Then move forward to using the others.

8. Expand On KPIs

Last but not the least, this is one mistake that can be a major drawback. You might notice that one of your KPIs, aka key performance indicator, is higher than the others.

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Conclusion

They are a way to take your work beyond the level of beginner and intermediate marketing strategy experts, and to achieve better brand awareness, search engine optimization, social media recognition, and more potential customers for your small business.

Content marketing strategies can be used to create great content, get more traffic and lead generation, and make more sales.

But these marketing efforts and tactics are only useful if you know when and where they should be used.

7 Ways Cryptocurrency Can Help Grow Your Business

Many business owners are still reluctant to accept cryptocurrency partly because they are not quite sure if it holds more value, or if it’s more convenient to store and liquefy than fiat money (normal money).

Cryptocurrency offers a lot of benefits for businesses and service providers such as lower transaction fees, secure payments, and other financial opportunities.

Let’s go over some of the top reasons to get cryptocurrency flowing through your business.

Top 7 Benefits of Accepting Cryptocurrencies for Your Business 1. Reach New Customers

A study completed by Bankrate shows that younger generations are more likely to choose crypto for long-term investments and many of them believe that crypto will overtake fiat in a few years.

Eventually, this generation will make up the majority of the workforce and that means it’s only a matter of time before there’s an increased demand for business to allow payments made in crypto.

That’s why it would be a good idea to start accepting cryptocurrencies for your business as early as now.

Also read: Top 3 Lessons I Learned from Growing a $100K+ Business

2. Extra Privacy Options for your Customers

Whether you are busy selling ‘adult toys’ or something a bit less racy, you will often come across a customer who for whatever reason would like their purchase to stay ‘off the books’.

Cryptocurrency payments don’t need to store the same level of information that Visa or Mastercard will do. A transaction on the blockchain typically just shows funds moving from one anonymous wallet address to another, no names!

If privacy is a very good selling point for your business, look into making sure you can accept payments using ‘privacy coins’. These are cryptocurrencies specifically designed for anonymous payments.

3. Crypto’s Value can Rise

To put it into perspective, the price of one Bitcoin in 2010 was less than 1 US dollar. Today, it’s worth a thousand dollars per coin.

That could mean that the Bitcoin or cryptocurrency you receive from your customers can be worth even more money as time goes on!

Obviously, you need to consider the risks to your business before storing payments as crypto. If prices crash, will you still have enough capital to maintain cashflow?

4. Helps to Prevent Chargeback Fraud

At some point, if you are running a business-to-consumer offering (especially for online services), it’s inevitable that some customers will falsely report your business to their credit card company so that they can ‘enjoy your products and services for free’. This is called chargeback fraud and it’s commonly associated with fiat credit cards.

Sadly, businesses will often take a loss for these situations since it can be more expensive to settle a legal dispute with a customer or it’s just too much of a hassle. Although with some preparation and a strict and transparent checkout process, they can actually be fought fairly easily.

Transactions made with cryptocurrencies, on the other hand, cannot be repudiated (disputed) and transactions are verified as final on the blockchain.

5. Lower Transaction Costs

International money transfers often have a hefty fee and depending on the foreign exchange rate it can get even worse.

Payments made with crypto, on the other hand, do not have any of these nasty foreign exchange fees or other sneaky bank charges.

Not only that, but many payment gateway providers (Stripe, Paypal, etc) will charge a service fee for every transaction. But with crypto payments, transactions can be much cheaper or even free.

Also read: Top 9 WordPress Lead Generation Plugins in 2023

6. Fast International Payments

International payments using fiat can take a few days to a few weeks to complete. This is because many transactions need to be processed by local and international banks.

With cryptocurrency, payments can be done very quickly. Simply give the customer your business’ wallet address and you’ll receive the money in a few minutes.

Great for you and great for the customer who is eager to move ahead!

7. Cryptocurrency Cards Give Customers an Incentive to Spend

Today, thousands of people own crypto. Some of them even have access to cryptocurrency cards which makes it easier to purchase goods and services.

Many of these cards incentivise customers by giving them cash back rewards for every transaction (some as high as 3% or more). So, it’s no surprise that many of them would rather pay using their crypto card than a regular card.

However, these potential customers still have trouble finding establishments that will accept crypto.

Conclusion

Businesses have a lot to gain by embracing cryptocurrency. Quick and easy transactions, better security, and lower costs are just some of the benefits it offers.

Not to mention that more and more people are getting interested in crypto every day. In the future, it’s quite possible that in time, cryptocurrency will be the preferred payment option.

Start adapting to this trend early so that you will have an edge over your competitors.

Matthew Tansley

Matthew is the Founder of ProfitFarmers and Propillo. Finance, Trading and Cryptocurrency are his languages of choice but what drives him to keep ‘talking’ is his passion for helping others.

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