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The more complex your Instagram marketing efforts are, the more helpful a scheduling tool becomes. This is true whether you own a small business or manage a global team. Consistent, high-quality content is easier to plan, craft and share when you automate some of the grunt work.

In this article, we’ll go through how to schedule posts on Instagram, including the best Instagram scheduling tools for Business, Creator and personal accounts.

How to schedule Instagram Posts (for Business accounts)

Can you schedule posts on Instagram Business? You sure can!

Visual learners: Watch this video for demos of how to schedule Instagram posts and Stories with Creator Studio and Hootsuite. Everyone else: keep reading.

Brands with business profiles can use third-party apps like Hootsuite to schedule posts across multiple social media platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Before you start, make sure to switch to an Instagram Business or Creator account — it’s free, and it only takes a minute. If you’d rather stick to a personal account, we have a section for you coming up.

1. Add your Instagram Business account to your social media management platform

If you’re using Hootsuite, it’s easy to link your Instagram account. From the Hootsuite dashboard:

Select + Private Network in the bottom-left corner

Input your account credentials

For more details on this process, check out our very thorough help article.

2. Compose your Instagram post

In the Post To field, choose your preferred Instagram account from the list.

Now go ahead and upload your visuals (or select them from your content library). You’ll also want to write an engagement-driving caption, add your hashtags, tag relevant accounts, and add your location.

Your draft will show up as a preview on the right.

Start your free 30-day trial

To use Canva in Hootsuite:

Log in to your Hootsuite account and head to



Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design. 

When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering — yes, this feature does work with free Canva accounts!)

Design your image in the Canva editor. 

Start your free 30-day trial

3. Find the best time to post

Posting at the right time can help you reach your audience when they’re online. Plus, early engagement tells the Instagram algorithm that people like your content (a.k.a. gives it a nudge to surface it in more users’ feeds).

Hootsuite’s Best Time to Publish feature shows you your best time to post on Instagram based on your posts from the past 30 days. It groups posts by weekday and hour to identify when your posts had the highest impact, based on average impressions or engagement rate.

To find your best times to post, save your post draft and follow the instructions below:

In the dropdown menu at the top of your screen, select the Instagram account you’re posting to.

You will see a heatmap highlighting your best times to post (based on your account’s historical performance). You can switch between two tabs: “Build awareness” and “Boost engagement” to find the time that will work best for your specific goals.

Start your free 30-day trial

4. Schedule your post

If you skipped the step above and didn’t go to analytics to look up your best times to publish, you will see a couple of recommended posting times once you select a date. You can pick one or manually set a time.

That’s it! You can review your scheduled posts in the Hootsuite Planner, and edit them there before they go live, as well.

Start your free 30-day trial

How to schedule Instagram posts (for personal accounts)

Finally, let’s take a look at how to schedule an IG post for those of us using personal profiles.

If your Instagram profile is neither a creator nor a business account, don’t worry. You can still schedule your posts; there are just some extra steps involved. In short: Hootsuite sends you a mobile push notification at the scheduled time, which reminds you to log in and tap publish.

1. Add your Instagram profile to your social media management platform

For self-evident reasons, we’ll pretend that your preferred management platform is Hootsuite. From the Hootsuite dashboard:

Select + Private Network in the bottom-left corner

Input your account credentials to integrate the accounts.

You’re also going to want to set up the ability to use mobile push notifications. Follow these steps on your phone:

Download the latest version of the Hootsuite mobile app onto your phone

Open the Hootsuite app, tap your profile icon in the upper left corner, go to Settings, then Notifications

Find your Instagram profile in the list and ensure Send me a Push Notification is on

2. Compose your post

You know the drill: write a good caption, use the right hashtags, tag relevant accounts, and add your location.

If you want to level up your posts, check out our list of Instagram marketing tips. Or else read up on the latest Instagram trends in 2023.

3. Schedule your post

The key difference between business and personal accounts? Posts scheduled for a personal account don’t publish automatically. Instead, you’ll get a mobile notification.

You’ll still want to check your Instagram analytics and make sure you select the best time to post.

4. Publish your post

When the time comes, you’ll receive a push notification on your phone to remind you to post to Instagram. Note that this is essentially the same process for scheduling your Instagram Stories (no matter what kind of account you have).

The process for posting looks something like this. The Hootsuite app will take care of most of the work, but you need to open Instagram, paste your caption in, select your photo, et cetera. Not tough brain work, but give yourself five minutes to triple-check that everything’s right.

And voila! You’ve done it!

How to schedule Instagram posts with Creator Studio

Can you plan your Instagram feed on Facebook? You sure can — if you have a Business or Creator profile on Instagram. Facebook’s native Creator Studio allows you to craft and schedule Instagram posts from your computer.

Note that while Creator Studio is a handy Facebook scheduler for Instagram, it’s currently not possible to post or schedule an Instagram Story from Creator Studio. To do that, you’ll want to check out our post on how to schedule Instagram Stories.

In general, Creator Studio is a good tool if you only want to schedule Instagram and Facebook posts (and don’t mind not being able to schedule Stories). But most social media pros can save a lot of time and energy using a social media management tool and handling all social channels from a single dashboard.

A tool like Hootsuite will help you schedule content to Instagram and Facebook pages, as well as TikTok, Twitter, LinkedIn, YouTube and Pinterest, all in one place. Here is how Creator Studio compares to Hootsuite:

To schedule Instagram posts from your computer using Creator Studio, follow these steps:

Link your Instagram account to Creator Studio.

Upload your visuals (photos or videos — you can upload multiple files to create a carousel post).

Craft your post (write your caption, add emojis, mentions and hashtags).

That’s it! Now you can lean back and check your DMs.

What about cross-posting?

If you’d like to streamline your process even further, you can also consider cross-posting.

Cross-posting is the process of sharing similar content across multiple social media channels. It’s a handy choice for businesses with smaller budgets and less time to personalize content.

You can use cross-posting (via Hootsuite or Facebook Creator Studio) to set Facebook to post to Instagram. It’s not always the best choice for truly engaging content, though.

We’ve got more details in our in-depth guide to cross-posting. If you’re serious about scaling your Instagram marketing efforts, you’ve got better options.

Best practices for scheduling Instagram posts

If you’re ready to take the plunge and get real efficient with your posting habits, these tips will help keep you ahead of the game.

1. Post at the best time

In general, posting when your followers are online is key. That’s because the Instagram algorithm prioritizes recency. This means that, generally, a newer post will show up higher on your followers’ newsfeed than an older one.

That’s one reason why simple cross-posting may not work. Your audience on Facebook may be active from 6-10PM on weeknights, but browsing Instagram from 1-4PM.

The right Instagram analytics tool will tell you when your audience is most likely to be online and/or engage with your post.

For the Hootsuite social media team, that time is 8AM-12PM PST, or 4-5PM PST on weekdays. For you, it might be different.

Luckily, Hootsuite’s Best Time to Publish feature can show you your best time to post on Instagram based on your posts from the past 30 days. It groups posts by weekday and hour to identify when your posts had the highest impact, based on average impressions or engagement rate. Then it suggests the best times for you to post moving forward.

It will also suggest time slots that you haven’t used in the last 30 days so that you can shake up your posting habits and test new tactics.

If we learned anything in 2023, it’s that the world is changing faster and faster. That’s why automating Instagram posts is a little more nuanced than “set it and forget it.”

3. Be ready to press pause

Just make sure you’re using an Instagram scheduler that allows you to press pause on all upcoming content if a crisis or emergency suddenly occurs.

Source: Hootsuite

4. Don’t get spammy

Yes, the miracle of Instagram scheduling means you can now increase your quantity of posts without sacrificing quality. But should you?

The short answer is “maybe.” The long answer is “maybe, if you can maintain consistent quality at that pace over the long term.”

Consistency matters more than frequency when it comes to engagement. Remember that the algorithm prioritizes good relationships: if your followers are engaging with your Instagram content, the algorithm will show more of it to them.

5. Optimize and edit

No matter how busy you are, make sure you take a fresh look at that copy before it goes live.

And for big teams with a lot of moving parts, an internal multi-stage approval system is ideal for preventing a gaffe.

But though words are important to any social media post, visuals are key on Instagram. Get yourself an Instagram scheduler that allows you to edit your photos in the same dashboard you publish from. It’ll save you much more time and ensure that your images are fully optimized before posting.

Shout out to Hootsuite’s image editor, which can crop your image to the correct size for any social network. It also has an extensive filter library (useful for those of us who would rather leave photo editing up to the professionals). Watch the video below for a preview of the tool.

6. Analyze and adjust

Now that you know how to schedule posts on IG, you’ve got time to take a look at the big picture.

Are you creating content that works for your audience? What’s earning likes? What’s falling flat? Choose your preferred Instagram analytics tool and start exploring.

Get Started

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Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

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How To Turn Off Suggested Posts On Instagram

Your Instagram feed used to be all about displaying recent content from the accounts you followed so that you could stay up to date with your interests and friends’ activities, but that changed with a recent update. Now your Instagram feed consists of numerous suggested posts, while content from your followers seems to be frustratingly sparse. Luckily, Instagram still offers a level of control regarding what shows up in your feed. This tutorial shows how to turn off suggested posts on Instagram.

How Instagram Decides What to Display on Your Feed

Instagram is taking a whole new approach to your feed. Instead of showing you content that you’ve already shown interest in (by following the account), it shifted the focus to discovering. With that in mind, Instagram is now flooding your feed with countless suggested posts, which can be images or Reels.

You may be wondering what they are based on. As the company itself explains, there are various criteria for suggested posts showing up in your feed, including:

How to Turn Off Suggested Posts on Instagram

Unfortunately, Instagram doesn’t have a disable button for “suggested posts” that would allow you can turn them off and on at will. However, you do have control over what can appear on your feed. We discuss the alternatives below.

Quickly Get Rid of a Suggested Post

The easiest way to get rid of a suggested post is quickly delete it from view. By doing this, you’ll be removing the post from your feed, but content from the same account may show up later on anyway, although Instagram says it will take into account your preference.

The post will immediately be removed from your feed. It’s a solution to quickly clean up your feed without going in too deep.

Snooze Suggested Posts (for up to 30 days)

If, on the other hand, you want to make sure you’re not going to see more suggested posts from an account or anything similar. You can tell Instagram that you’re not interested in this type of content. There’s also a hidden option to snooze all suggested posts in your feed for 30 days, which may be of greater interest to you.

Go to a suggested post on the Instagram mobile app.

Instead of pressing “X,” tap on the three dots underneath the “X.”

Select “Not interested” from the options that show at the bottom.

Instagram will let you know that the post has been hidden.

You also get three more options. The first is “Don’t suggest posts from [X account].” Instagram will hopefully take note of your preference going forward and spare you from seeing similar content, but this is not a 100 percent guarantee you won’t see such posts. You may still notice content from that account popping up from time to time.

The second option is the most interesting, as it allows you to “Snooze all suggested posts in feed for 30 days.” It’s as good as having a disable button for suggested content. Once 30 days have elapsed, you can repeatedly snooze posts for another 30 days to make sure you eliminate suggested posts for good.

The third option is “This post made me uncomfortable” and is akin to a report option.

Choose a Different Feed View

Another alternative to stop seeing suggested posts is to switch from the default feed view to a custom one. This feature may fly under the radar for many users, as it isn’t really highlighted. Make it happen by following the below step.

Open the Instagram app and tap on the large Instagram logo in the upper-left corner of the display.

Two options will appear: “Following” and “Favorites.”

If you select the first one, you’ll be taken to a curated feed alternative with posts from the people you follow.

Similarly, “Favorites” is a feed thcontainingnly posts from people you “favorited.” (Find out how to add an account to your Favorites below.)

Note: you’ll need to switch to a custom feed view every time you open the app, as the option won’t stay selected.

How to Add Accounts to “Favorites” on Instagram

The following shows how to add an account to your Favorites list.

Go to the desired account’s profile.

Underneath the account’s description, tap on the “Following” button.

Select the “Add to favorites” button.

Whenever you come across content from this account on your feed, it will be flagged by a red star.

Alternatively, you can go back to your “Favorites” feed as shown above.

Tap on the hamburger menu in the upper-right corner.

Add more accounts to your “Favorites” list by searching for the username or scrolling up and down the list.

Block Accounts With Undesirable Content

If you want to make sure certain content doesn’t show up on your feed, you can block the accounts altogether.

Go to the account page of the suggested post.

Tap on the three dots in the upper-right corner.

Select “Block.”

Alternatively, you can take the more drastic route and “Report” the post.

You can also “Report” a post without visiting the account’s profile. On the suggested post, tap on the three dots in the upper-right corner.

Select “Report.”

Browse Instagram on the Web

Another trick to no longer see suggested posts on your Instagram feed is to switch to the Web version of Instagram. Oddly, Instagram has yet to implement this feature on the Web, so you won’t stumble upon annoying suggested posts there – only pictures from your friends and other accounts you follow.

Frequently Asked Questions After closing and reopening the Instagram app, I still get the “Favorites” feed and can’t seem to exit this view. What can I do?

It’s probably a glitch, so you may want to wait before you try accessing the app again. If you’re on Android, try closing the app again and “kill” it by pressing the “Recents” on-screen button on your phone, then swiping your finger upward to properly close the app. Reopen Instagram and you should be able to see the default feed. Creating a habit of “killing” apps after you’ve used them will also help you conserve your phone’s battery life.

Why do I keep seeing posts from people I follow in my “Favorites” feed?

This is either a glitch, or you have not added enough “Favorite” accounts. Try adding more to see if these additional posts keep showing up.

Image credit: Freepik. All screenshots by Alexandra Arici.

Alexandra Arici

Alexandra is passionate about mobile tech and can be often found fiddling with a smartphone from some obscure company. She kick-started her career in tech journalism in 2013, after working a few years as a middle-school teacher. Constantly driven by curiosity, Alexandra likes to know how things work and to share that knowledge with everyone.

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3 Ways To Schedule Instagram Reels For Free

Instagram allows you to schedule reels from the app on Android and iOS. Scheduling a reel does limit some features like topics, and the ability to share on Facebook. Follow these steps to schedule your reels.

2. Now, follow the usual process to upload your reel, till you reach this page.

3. Scroll down and tap on Advanced Settings, to access more options.

4. Next, enable the toggle for Schedule this reel, and set the date and time you want the reel to be published at.

5. Finally tap on Done, then tap the back arrow, and choose to Continue Scheduling.

6. Lastly, tap type the caption, add tags, or collaborator, and other settings, and press the Schedule button.

Currently, the schedule feature is not available on all accounts, as the feature is rolling out gradually. If you haven’t received the update yet, move to the other alternatives linked below.

There is a really simple yet effective way to schedule your Instagram reels, using your phone. Here’s how it can be done.

1. Upload your reels to your Instagram account, but don’t post them right away. Instead, save them as a draft, and keep them ready.

2. Now, set a reminder on your phone using your phone’s assistant i.e. Google Assistant, Apple’s Siri, or Amazon’s Alexa.

3. Ask the assistant to remind you to post a reel during a specific time of the day, every day, or whatever time interval you prefer.

There are chances that the draft, saved on Instagram may get deleted due to some reasons, even though I have experienced it oftentimes. So you can use some third-party tools to plan your reels, here are some services you can use:

Metricool – This tool allows you to schedule your reels, you can type and save your caption, look for trending hashtags, and upload your video. On the scheduled date and time, the video along with your saved caption and hashtag will be mailed to you. All you need to do is, copy and paste it on Instagram right on time.

Plann – Plann also works like Metricool, it also comes with an Android App. Just tap the Instagram icon to ‘copy and post’ from the notification, and you’ll find your Reel is now saved to the top of your camera roll. The caption will be available on your phone’s clipboard.

Preview – Preview allows you to Plan your feed by dragging and dropping your reels on the calendar, preparing your captions, previewing your reels before you post, change the cover images. It also comes with an App.

Yes, Instagram does allow you to schedule reels, you can access the schedule feature under Advanced Settings, before publishing it.

Q. Why can’t I schedule my reels?

Yes, there are some third-party social media tools and services to schedule reels. You can use the native tool to schedule your reels.

The best way to schedule reels is the native methods built into Instagram. Follow the steps above to learn the process.

You can also follow us for instant tech news at Google News or for tips and tricks, smartphones & gadgets reviews, join GadgetsToUse Telegram Group or for the latest review videos subscribe GadgetsToUse Youtube Channel.

How To Schedule Slack Messages

How to Schedule Slack Messages on Android

To schedule messages in the Slack Android app, it is recommended that you update to the latest version to avoid any issues.

1. Open the Slack Android app and the workspace where you wish to send a scheduled message.

2. Type in the message as you normally would.

3. Instead of hitting the “Send button,” long-press on it. This will pop up a “Schedule message” menu where you can select from the already given quick time or hit the “Custom time” button to set a custom date or to your needs.

4. Once everything is done, press the “Schedule Message” button.

That’s it. You have now scheduled a message on the Slack Android app.

The scheduled Slack messages will be delivered to the recipient on the exact date and time you have selected.

The process of scheduling Slack messages online is a bit different compared to the Android app. Let us check how you can do that on the Slack online platform.

How to Schedule Slack Messages Online

Here are the steps to follow to schedule messages on the Slack online platform.

1. Open the Slack workspace website and select the workspace where you wish to send scheduled messages.

2. Type in the message in the text box as you would normally do.

3. Instead of hitting the “Send” button, press the “Arrow” (“Schedule for Later”) button next to the “Send” button.

4. Set the time you want the message to be sent.

6. You will see a note on top in the conversation history showing when your message will be sent.

View All Scheduled Messages in Slack Online

There can be situations where you need to check or change the messages you have scheduled. Here’s how you can view all scheduled messages in Slack online.

1. Open the workspace where you have scheduled messages for later.

2. Just over the conversations box, you will find a “See all scheduled messages” link button.

4. From here, you can edit, reschedule or send a message immediately via the “pencil” icon, “clock” icon, and “arrow/paper airplane” icon.

View All Scheduled Messages in Slack Android App

Accessing scheduled messages in the Slack Android app is similar to the online platform process.

1. Open the workspace where you have scheduled a message in the Slack Android app.

3. It will list all the messages you have scheduled.

4. Long-press on the scheduled message to reveal four options: Edit message, Reschedule message, Cancel schedule and save to drafts, and Delete message.

5. Choose your desired action for the scheduled message.

Wrapping Up

The good thing about scheduling messages on Slack is that it is easy to do, and you can also edit them just before they are sent. You can also check out how to fix issues with Slack notifications not working and a complete cheat sheet of Slack keyboard shortcuts.

Sagar Naresh

My work has been published on Android Authority, Android Police, Android Central, BGR, Gadgets360, GSMArena, and more. A Six Sigma and Google Certified Digital Marketer who is covering tech-related content for the past 2 years.

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How To Stop A Hacker On Instagram: A Definitive Guide

How do you stop a hacker on Instagram?

Hackers are getting smarter and smarter each day.

This means you need to be smarter about detecting and preventing them as well.

This posts guides you on how to detect, stop and prevent a hacker from accessing your Instagram account.

By the end of the article, you should be able to stop a hacker on Instagram easily.

Table of Contents

Types of scams

In order for you to stop a hacker, you’ll need to be aware of the different types of scams.

Here is a short list of common Instagram scams that you have to be wary of.

Fake websites

The first type of scam are fake websites.

These hackers/scammers create fake websites that look exactly like the Instagram website.

Their goal is to make you key in your login details on their website which will then be sent over to them.

This means that once you keyed in your login details (username, password), the website owner now has your login info.

This is also known as phishing.

If you fall victim to these scams, there isn’t much you can do because the hacker now has your username and password.

However, if you’re still able to log in to your Instagram account, make sure to change your password immediately.

This is the first type of scam you’ll want to avoid.

Fake software and services

Next, you’ll want to avoid software and services that help you to grow your Instagram followers that require your Instagram username and password.

Most of these software and services are not legitimate, provide fake followers and they might steal your login information.

There are hundreds of growth services out there on the internet like Fiverr.

Services on Fiverr usually require you to provide your Instagram username and password which is not safe.

Some of these services might automate your account and inject fake followers which will negatively affect your engagement rate.

Others might steal your login info and change your password.

At the end of the day, you shouldn’t share your Instagram password to anyone you do not trust.

However, if you ever decide to use these growth services, make sure to check their background and reviews first.

Additionally, make sure to change your Instagram password after the service has been completed.

Mobile number and OTP scam

If you have received a direct message from someone claiming that they have lost your hand-phone number and one-time password (OTP), do not give it to them.

These scammers create fake accounts of your friends on Instagram and pretend as though they have lost your number and then request for an OTP.

These OTP can be used for illicit purchases that will be charged to your mobile phone’s bills.

As a rule, you should never reveal your OTP to someone you do not trust.

There are three ways you can check whether the person is actually your friend.

The first way is to ask your friend whether the account belongs to them through a text message.

Secondly, you can send a direct message to your friend’s main account on Instagram to double-check the identity of the other account.

Lastly, you can ask the other account to send you a direct message using their main Instagram account to prove their identity.

Method of contact

Basically, these hackers/scammers will contact you through your email (if you added it on your profile) or by direct messaging.

Then, they’ll send you something along the lines of, “Hi, we detected some suspicious activity that suggests your Instagram account may be compromised. Don’t worry, we’ve taken measures to secure your account. As such, we need you to log in and confirm your account: (fake link)”.

Another common way of contact is that you’ll get a fake email from someone pretending to be part of the Instagram team.

The email will claim that you have been offered the verification badge and the final step you’ll have to do is to complete a form.

Instagram will never send out these emails if did not request for verification.

An easy way to determine whether it is a scam or not is to check the email address of the sender.

How to detect a fake website

To detect whether a website is fake, simply check for an SSL certificate.

An SSL certificate is basically a ‘lock’ symbol beside a website’s address.

It enables security over sensitive data.

If the website does not have an SSL certificate, avoid giving any sensitive information such as your credit card or login details.

How to stop a hacker on Instagram

It’s also important to prevent unwanted tagging, enable two-factor authentication, keep your information private, and get recovery codes.

Because if you do get hacked, Instagram support is not going to help you.

They’ll either send you an automated response or not get back to you at all.

This is because they get flooded with too much mail and messages daily.

So, their customer support is basically redundant.

Pick a strong password

A strong password prevents a brute-force attack.

Simply, a brute-force attack is the act of guessing your password as many times as possible.

Most people might think that a brute-force attack rarely ever works.

However, brute-force attacks are accountable for over 100 million data breaches per year.

Check whether your password is in the list of the most common passwords.

If you have a password like ‘123456’ or ‘qwerty’ it’s time to change your password because hackers can easily guess it.

A strong password is one that comprises a mix of letters, numbers, puncutation, uppercase and lower-case characters.

Additionally, try changing your password every 90 days and don’t use the same password for every account.

Revoke access to third-party apps/services

Do this if you’ve signed up for a growth service in the past.

This is to ensure that third-party apps/services do not have your login info.

Is the person’s email address/account legitimate?

You must be extra wary of links that are sent from people that you do not know.

Additionally, some people might pretend to be someone you know.

Prevent unwanted tagging

Getting tagged on Instagram might be an instance of spam so you might want to stop people from doing so.

For that to happen, you’ll need to manually approve tags.

Navigate to your profile, tap on the hamburger menu on the top-right hand corner of your screen, tap on settings, then privacy and under the interactions section, tap on tags, then flip the “Manually approve tags” switch to on.

Now, you can manually approve tags whenever someone tags you on their posts.

Additionally, you can also completely disable others from tagging you by setting “Allow tags from” to “No One”.

This will prevent unwanted spam.

Enable two-factor authentication on Instagram

Enabling two-factor authentication on Instagram is highly recommended because whenever you try to login to your Instagram account on a new device, they will request a code from you.

This makes it harder for someone to log in to your account using a different device.

For example, if one of your friends know your password and decided to log in to your account on their device, they wouldn’t be able to.

This is because they need a second authentication, which is the code that will be sent to you via text, email or a two-factor authentication app.

If you have two-factor authentication enabled, it’s near impossible for someone to access your account from a different device.

Here’s how you can enable two-factor authentication on Instagram.

Navigate to the hamburger menu on the top-right hand corner of your profile, go to settings, navigate to security and under ‘Login security’, there’s a ‘Two-factor authentication” tab.

Keep your information private

To make sure that your account stays safe, do not share confidential information in your photos, or captions.

Be very careful about the information you share on Instagram.

You don’t want a stalker to know your exact location.

Don’t share other people’s information as well.

Whenever you log in to your Instagram account using a public device (local and overseas), be sure to log out of the account after you’ve finished using it.

Otherwise, people will be able to access your account without your consent.

Recovery codes

Finally, you can get recovery codes.

These are one-time codes you can use to get back in your Instagram account in case you lose your current device.

You can get these codes under the “Two-factor authentication” tab as well.

You only get 5 of these codes so make sure you keep these codes somewhere safe.


In conclusion, how does one stop a hacker on Instagram?

To stop a hacker on Instagram, you’ll need to be vigilant.

Never share your Instagram password with others.

Whenever you receive an email or a direct message that has a link, make sure to double-check the source of the email or user.

Trust your gut if you think that an email or message you received is a scam because most of the time, you’ll be right.

Prevention is also super important.

You don’t want to wait until your Instagram account gets hacked to find a solution. If you’re at this stage, it’s too late.

Make sure you have a strong password to prevent hackers from guessing it.

Grow your Instagram audience!

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How To Make Money On Instagram In 2023 (14 Proven Strategies)

Whether you’re a brand or a content creator, there’s big bucks to be made on social media. Learn how to make money on Instagram in 2023.

If working hard and making money is the American dream, not working hard and making money is the Instagram dream. But making serious income using social media requires some serious strategy. Whether you’re a creator or a business, you’ll find the most success in making money on Instagram if you do your research.

Keep reading to get inspired by thirteen examples from creators and brands, and find tips for making money on Instagram that apply to everyone.

Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers. Easily customize them in Canva, and start getting more engagement today.

Can you make money on Instagram?

Hell yeah. In fact, helping creators make a living on the platform is a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube. (If you want to learn more about how to make money on social media, check out our guide.)

“Our goal is to be the best platform for creators like you to make a living,” said Meta CEO Mark Zuckerberg at the company’s first-ever Creator Week in June 2023.

In 2023, Instagram was the second-most downloaded app in the world. It’s the 7th most-visited website globally, the 4th most-used social media platform, and has 1.22 billion users every month. All of which is to say: that’s a massive potential audience. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money.

Want more proof? Grab the popcorn and watch this video from Hootsuite Labs.

(If you’re looking for more Instagram stats—you know, to rattle off at parties and impress your friends—you can find 35 of them here).

How much money can you make on Instagram?

It sounds bizarre, but that’s the way most successful creators’ journeys go. How much money you can make on Instagram depends on your credentials, audience size, engagement, strategy, hustle, and a dash of dumb luck.

Here’s how much some creators and celebs have reportedly cashed in:

$901: The average amount of money an Instagram influencer with 1,000 to 10,000 followers can make per post, according to Business Insider

$983,100: The amount Kylie Jenner reportedly makes per ad or sponsored content post

$1,604,000: The amount Cristiano Ronaldo reportedly makes per post

In 2023, Hype Auditor surveyed almost 2 thousand influencers (most based in the U.S.) about how much money they make. Here’s what they found:

The average influencer makes $2,970 per month. “Average” numbers aren’t the best to go by, since there’s so much differentiation between the highs and lows—as is referenced in the next stat!

Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.

Source: Hypeauditor

Top 5 Instagram Earners in 2023

Obviously, celebrities have a leg up in notoriety, and when they sign up for Instagram they automatically get thousands of followers. Although that is not the same for all of us, it’s inspiring to see just how much someone can make through being an influencer on a social media platform. Here are the top 5 earners on Instagram today:

How to make money on Instagram as a business

Being present, active, and engaging on Instagram (and keeping up with trends) is one of the best ways to find business success on the platform in 2023. Here’s how to do it.

1. Promote special offers

The online audience is a sucker for a good deal (and Instagram users love to buy stuff: 44% of Instagrammers say they use the app to shop weekly).

2. Set up countdowns to new launches

You can use Instagram to give your followers a sneak peek of new releases, launches, or product lines—and using the “Countdown” or “Reminder” functions, you can provide potential customers with a simple way to flag when those new products will be available for sale. This creates some hype around your offer, and once the release happens, users get a notification reminding them to check out the goods (and, hopefully, check out the goods).

3. Set up an Instagram Shop

Instagram Shops are a direct method of making money off of the app. Users can buy products using the platform’s native e-commerce tools, and it’s easy to set up a shop.

Instagram shops are an impulse buyer’s best friend (or worst nightmare, depending on how you look at it). Your shoppable products or services will show up in your followers’ news feeds, along with regular posts.

When you post something with a buyable item, the little shop icon will appear on the post, letting viewers know that it’s available for purchase.

Home goods store uses shoppable tags in many of their posts.

4. Schedule shoppable Instagram posts with Hootsuite

You can create and schedule or auto-publish shoppable Instagram photos, videos, and carousel posts alongside all your other social media content using Hootsuite.

To tag a product in an Instagram post in Hootsuite, follow these steps:

1. Open your Hootsuite dashboard and go to Composer.

2. Under Publish to, select an Instagram Business profile.

3. Upload your media (up to 10 images or videos) and type out your caption.

4. In the preview on the right, select Tag products. The tagging process is slightly different for videos and images:

Images: Select a spot in the image, and then search for and select an item in your product catalog. Repeat for up to 5 tags in the same image. Select Done when you’re finished tagging.

Videos: A catalog search appears right away. Search for and select all the products you want to tag in the video.

5. Select Post now or Schedule for later. If you decide to schedule your post, you will see suggestions for the best times to publish your content for maximum engagement.

And that’s it! Your shoppable post will show up in the Hootsuite Planner, alongside all of your other scheduled content.

You can also boost your existing shoppable posts directly from Hootsuite to help more people discover your products.

Try Hootsuite free for 30 days

5. Set up a chatbot

An easy way to provide excellent customer service and make sales through direct messages is to set up an Instagram chatbot. A chatbot is integrated directly into your Instagram account and website and can answer any frequently asked questions from your followers. If the question is too complicated for the conversational AI chatbot, then it will automatically pass the inquiry to a real live member of your team.

And how can a chatbot help you earn on Instagram? Simple!

An Instagram chatbot can recommend products in your shop, directly to your customers within the chat, leading to faster and more streamlined sales.

If a customer inquires about what color foundation you have in stock, the chatbot can serve up three different options that the user can quickly add to their cart without ever leaving the platform.

Get a free Heyday demo

6. Partner with creators

Influencer marketing allows you to share your company with the creator’s audience (and the creator also gets a spotlight for your audience—it’s a win-win).

When you’re researching folks to collaborate with, make sure you pay attention to their content and values: you want to pick someone who has goals that align with your own, so the partnership makes sense to customers and doesn’t seem like some oddball marketing scheme.

For example, it makes sense for a plant-based bakery to partner with a vegan influencer (more sense than Bill Nye partnering with Coca-Cola, that’s for sure).

Try to collaborate with creators who would be likely to try and/or like your products, anyway—for example, dancer @maddieziegler has long had a partnership with activewear brand @fabletics. You can offer the creator money, goods, or an affiliate deal (more info on that in the “Join an affiliate program” section of this post, just above!) in exchange for posting about your company.

7. Partner with other businesses

Like partnering with creators, partnerships with other businesses give folks on both sides of the deal an opportunity to interact with a wider consumer base. Try contacting other businesses like yours and hosting a contest or giveaway—it’s an excellent way to gain followers and tap into a new audience.

Hey, the basics still work. Advertising on Instagram is one of the ways you can make money on the platform and actually track your progress. You can turn any post into an ad by boosting it, and your Instagram analytics will tell you how much of a difference the boost made.

How to make money on Instagram as a creator

Even if you don’t have a “business” in the conventional sense, there are lots of ways you can use Instagram to make money as an individual. With a solid following and clear niche, you have influence—and can be an influencer.

1. Partner with brands

Partnering with brands is likely the most well-known way that creators can make money on Instagram. Find a small or big brand that aligns with your values (that part is important—partnering with a brand that has nothing to do with your regular content, or even directly contradicts your regular content, will make you seem inauthentic).

Partnerships with brands can take many forms: you might be paid to make an Instagram post that features a specific product or be offered free products in exchange for content. To get started, try making a few posts that feature some of your favorite things—restaurants, skincare, whatever feels true to you—for free. You can then point to those posts as examples when you’re reaching out to brands.

Lots of makeup and beauty influencers participate in these kinds of brand deals. Here’s an example of a paid partnership post from creator @mexicanbutjapanese for Nordstrom.

View this post on Instagram

A post shared by Mexicanbutjapanese (@mexicanbutjapanese)

Hint: when you’re participating in a paid partnership or sponsored post, be transparent. Use hashtags, mark the post as sponsored, and be clear about the partnership in your captions. Not following Instagram’s branded content guidelines can result in posts being removed—plus, it’s sketchy.

2. Join an affiliate program

This is related to brand partnerships, as joining an affiliate program still requires you to connect yourself to a business that sells specific products or experiences. Affiliate programs essentially pay you to market other people’s products (so again, you want to make sure that the products you’re highlighting align with your values). If your followers buy something from the brand through you—usually using a specific link or discount code—you get paid.

This nail artist is an affiliate marketer for a nail polish brand—when followers use her discount code to buy the nail polish, the creator makes money.

3. Enable Live Badges

For creators in the U.S., Instagram’s Live Badges is a method of making money directly through the app. During a live video, viewers can purchase the badges (which cost between $0.99 and $4.99) to show their support.

To turn on Live Badges, go to your Profile and tap Professional Dashboard. Then, enable Instagram monetization. Once you’ve been approved, you’ll see a button called Set Up Badges. Tap that, and you’re good to go!

Source: Instagram

If you’ve enabled Live Badges, make sure to mention it when you go live (remind your followers that if they’d like to show their support with money, it’s easy to do so!) and express gratitude when someone purchases a badge. Saying thank you goes a long way, and will likely encourage other people to pitch in.

4. Sell your merch 5. Link to your blog or vlog

Here are some quick examples:

Foodies who post pictures of food they’ve made and also have a blog where they post full recipes

YouTubers who post highlights of their vlog on Reels, then provide a link to their Youtube channel for the full video

Fashion influencers who post their outfits on Instagram and link to their website, where they share where the clothes came from

Food blogger @tiffy.cooks posts videos of her making food on her blog, and links to in-depth recipes in her bio. The recipes live on her blog, which also hosts posts that contain affiliate links.

6. Offer paid tutorials or masterclasses

If you have a particular area of expertise, you could offer an online masterclass that requires a paid ticket. This method of moneymaking is common for fitness influencers, who may post short workouts for free and then link to a full training routine that you need to pay to access.

Film colorist @theqazman offers quick tips on Instagram, but also hosts ticketed masterclasses. This way, his content still appeals to a wide (non-paying) audience, but folks who are serious about learning the ropes will pay him for a full lesson.

You can also offer tutorials or masterclasses for free and simply ask followers to tip you if they have the means—that’s the method athlete @iamlshauntay uses. Her link in bio directs followers to ways they can pay her for her work if they’re able to. This is a good technique to use if you’re looking for maximum accessibility: there’s no financial barrier to your content, but there’s still a clear way for your audience to pay you if they want to.

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