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Want to perform a reverse image search with Google from iPhone using Safari or Chrome? If you’ve ever wanted to get information regarding an image, or verify the authenticity of a picture you found on the internet, we wouldn’t be surprised if you tried reverse image searching it on Google.

This excellent tool has been available to users for years now and is widely used on desktop browsers like Chrome, Safari, and Firefox. By visiting Google Images, anyone could perform a reverse image search from their computer or tablet within a matter of seconds.

However, smartphones like the iPhone don’t really feature desktop-class web browsers, and are instead equipped with a mobile browser that’s optimized for the smaller screens. Hence, reverse image searching on your iPhone might require some additional steps.

So are you wondering how to reverse search an image on your iPhone? If so you’re in the right place, because in this article we’ll be discussing exactly how you could reverse image search on an iPhone using two different methods. Let’s take a look at the process.

How to Reverse Image Search on iPhone Using Safari

We’ll start with Safari first, since it comes pre-installed on iOS and iPadOS and is pretty much the go-to web browser for almost all iPhone and iPad users. Unlike a desktop browser, Safari doesn’t have the option that lets you search for images in the Google search bar, but there’s a quick workaround.

So that explains how to use Google reverse image search on Safari for iPhone.

But what about some of the other common web browsers you might be using on iPhone? Next, we’ll cover using reverse image search on mobile Chrome for iPhone.

How to Reverse Image Search on iPhone Using Chrome

Safari might be the default browser on iOS, but Google Chrome’s popularity on the Apple App Store can’t be overlooked. It’s without doubt the most popular third-party web browser for iPhones. You can request desktop site on Chrome to reverse image search, just like you did in Safari, but additionally, Chrome offers something Safari doesn’t and we’re going to take a look at that.

That’s all there is to it with Chrome on iOS, which makes reverse image searches even easier. It’s basically just as easy as performing reverse image search on Chrome for desktop browsers whether that’s on the Mac, Windows, Linux, or ChromeBook.

Users have been wanting to use reverse image search functionality on the mobile site for chúng tôi for quite some time now, so it’s a little surprising to see the feature is not yet implemented directly for all web browsers. That being said, discussed above are just two out of several ways to reverse image search on your iPhone.

There are actually multiple search engines that are dedicated to reverse searching images like Tineye, Yandex, etc. You could also make use of third-party reverse image searching apps that are available on the App Store like Reversee, Veracity amongst others. We’re obviously covering Google reverse image search here, but that’s simply because that is the search engine which fetches the most results compared to anything else, and it’s used by almost everyone who accesses the internet, therefore many would argue it’s the most relevant and perhaps even the best.

Reverse Image Search has made it easier for people to obtain the source of an image, or get more information regarding an object that they have no clue about. Some people even use it to find a higher resolution result of the same image, or to track down if an image is legitimate or what it says it is, and it’s a commonly used tool to track down and confirm the veracity of memes, viral images, and fake news. Thanks to this functionality, it has also become increasingly difficult for people to pose as someone else online and get away with it, as cautious users tend to verify the authenticity of the pictures using Google’s reverse search.


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How To Use Search On Iphone & Ipad With Spotlight

Do you have many apps, files, emails, messages, contacts, and other data on the iPhone or iPad that you wish you could easily search through? It can be a challenge to scroll through all the home screen pages, contact lists, notes, emails, messages, and other stuff to find what you’re looking for on iOS and iPadOS, but there’s an easier way. This is exactly where Spotlight search comes in handy.

Spotlight is a powerful system-wide search feature that’s available on Apple’s iOS, iPadOS, and macOS devices like the iPhone, iPad, and Mac. It helps users find anything – files, text, contact information, emails, apps, info – that’s stored on their device, and it can even fetch results from the web. Thanks to the seamless Siri integration, Spotlight is capable of displaying suggestions based on your search history and updates results as you type too.

If you’re unfamiliar with Spotlight search on iPhone and iPad, then read on as we explain how you can use the Spotlight search feature on iPhone, iPad, and iPod touch.

How to Use Search on iPhone & iPad with Spotlight

There are two ways to access Spotlight search on the iPhone and iPad, though one way is noticeably faster than the other. Let’s take a look at how you can access and start using Spotlight on your device:

If you’re an Apple Music user, you can quickly search for songs using the search bar and start playing it without even having to open the app. Likewise, you can also search for YouTube videos by adding “youtube” to the search term.

Now you know how how to get started with Spotlight search on your iPhone and iPad to find stuff on your device.

Try it out by searching for apps, emails, messages, notes, contacts, and just about anything else that’s stored on your iPhone or iPad.

From being able to find apps on your device to searching literally anything on the web right from the comfort of your home screen, Spotlight has a lot to offer and is a great way to navigate the depths of an iPhone or iPad. Once you get used to this feature, you may never want to scroll through home screen pages to find apps, a giant address book in Contacts, or even opening your browser to fetch web search results quickly. Spotlight is quite powerful so try it out and use it enough to master it, you’re sure to appreciate the feature.

Apart from all that, there are some fun and useful things that you could do with Spotlight. You could find restaurants with just emojis on your iPhone or iPad. Let’s say you type in the pizza emoji, Spotlight would fetch you results of restaurants that serve Pizza. Kind of neat, isn’t it?

Additionally, if you want to quickly convert currency, you don’t really need to open your web browser. Just type in the currency value as you normally would on Google, and Spotlight would display the most accurate exchange rate.

And as was alluded to earlier, you can also search Wikipedia and the web from Spotlight too, so even if something isn’t on your device you can still look for it or seek it out.

Spotlight has a ton of features, and there’s also a capability called Siri Suggestions that some users may like or dislike, if you’re not a fan of that you can turn off Siri suggestions in search and you’ll stop seeing things that the virtual assistant isn’t being used for Spotlight searches.

As mentioned earlier, Spotlight is also available on macOS and functions in a fairly similar way. So, if you own a MacBook, iMac or Mac Pro, you might be interested in learning how you can get information regarding anything using Spotlight on your Mac.

We’ve covered a ton of Spotlight topics over the years for the Apple ecosystem, browse around those articles and you’re sure to learn something new.


Google: Alt Text Only A Factor For Image Search

Google’s use of alt text as a ranking factor is limited to image search. For web search, alt text is treated as regular on-page text.

This is explained by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on March 18.

Mueller fields several questions related to alt text, resulting in a number of takeaways about the impact it has on SEO.

Adding alt attributes to images is recommended from an accessibility standpoint, as it’s helpful for visitors who rely on screen readers.

From an SEO standpoint, alt text is recommended when your goal is to have an image rank in image search.

As Mueller explains, alt text doesn’t add value to a page when it comes to ranking in web search.

Alt Text Is For Image Search

In the question that relates to the title of this article, Mueller is asked if alt text should be used for decorative images.

That’s a judgement call, Mueller says.

From an SEO point of view, the decision to use alt text depends on whether you care about the images showing up in image search.

Google doesn’t see a page as more valuable to web search because it has images with alt text.

When it comes to using alt text in general, Mueller recommends focusing on the accessibility aspect rather than the SEO aspect.

“I think it’s totally up to you. So I can’t speak for the accessibility point of view, so that’s the one angle that is there. But from an SEO point of view the alt text really helps us to understand the image better for image search. And if you don’t care about this image for image search, then that’s fine do whatever you want with it.

That’s something for decorative images, sometimes you just don’t care. For things like stock photos where you know that the same image is on lots of other sites, you don’t care about image search for that. Do whatever you want to do there. I would focus more on the accessibility aspect there rather than the pure SEO aspect.

It’s not the case that we would say a textual webpage has more value because it has images. It’s really just we see the alt text and we apply that to the image, and if someone searches for the image we can use that to better understand the image. It’s not that the webpage in the text web search would rank better because it has an image.”

Hear Mueller’s full response in the video below. Continue reading the next sections for more insights about alt text.

The SEO Impact Of Alt Text

In another question about alt text, Mueller is asked if it’s still worth using alt text when the image itself has text in it.

Mueller recommends avoiding using text in images altogether, but says yes – alt text could still assist in this case.

“I think, ideally, if you have text and images it probably makes sense to have the text directly on the page itself. Nowadays there are lots of ways to creatively display text across a website so I wouldn’t necessarily try to use text in images and then use the alt text as a way to help with that. I think the alt text is a great way to help with that, but ideally it’s better to avoid having text in images.”

The question goes on to ask if alt text would be useful when there’s text on the page describing what’s in the image.

In this case, from an SEO point of view, the text on the page would be enough for search engines.

However, it would still make sense to use alt text for people who use screen readers.

“From a more general point of view, the alt text is meant as a replacement or description of the image, and that’s something that is particularly useful for people who can’t look at individual images, who use things like screen readers, but it also helps search engines to understand what this image is about.

If you already have the same description for a product around the image, for search engines we kind of have what we need, but for people with screen readers maybe it still makes sense to have some kind of alt text for that specific image.”

Alt Text Should Be Descriptive

Mueller emphasizes the importance of using descriptive alt text.

The text should describe what’s in the image for people who aren’t able to view it.

Avoid using generic text, like repeating product names over and over.

“In a case like this I would avoid the situation where you’re just repeating the same thing over and over. So avoid having like the title of a product be used as an alt text for the image, but rather describe the image in a slightly different way. So that’s kind of the recommendation I would have there.

I wouldn’t just blindly copy and paste the same text that you already have on a page as an alt text for an image because that doesn’t really help search engines and it doesn’t really help people who rely on screen readers.”

Hear Mueller’s full response in the video below:

Featured Image: Screenshot from chúng tôi March 2023. 

How To Optimize Content For Google Voice Search

In a recent Webmaster Central Hangout, Google’s John Mueller answered a question about optimizing content for voice search.

Mueller offered suggestions of which kinds of content works and detailed the kind of content that was not a good fit.

He also cautioned about over-optimizing and offered an example of what might be interpreted as spam.

Google Assistant for speakers and cars will display information on screens.

While currently limited to certain kinds of content like news, recipes and podcasts, it’s not unreasonable to expect Google Assistant to expand to other kinds of content.

Understanding how to optimize your content for Google Assistant thus becomes an important consideration.

Use Structured Data

Making content voice assistant friendly may be one of them.

Mueller suggested that anything you can do to communicate what the page is about will be helpful, specifically mentioning Structured Data.

“I think that’s really complicated because from Google’s side, what we try to do is to understand your page.. and to figure out with which type of voice queries match those pages. So that’s something you can help us with using structured data on the pages so if you tell us a bit more about what this page is about.”

Consider Voice Snippets

Mueller suggested thinking in terms of how your content may fit into the context of a voice snippet.

“Something you can perhaps also tell us if you have… kind of like information that could be combined into a voice snippet- that might be useful for some kinds of content…”

Consider How Your Content Sounds Out Loud

Another helpful tip was to consider how your content is organized.

For example, content that is displayed in a large table might not be suitable for Voice Assistant.

If the content cannot be read aloud and still make sense, then there’s a good chance it may not be suitable for showing up in voice searches.

“…that’s not possible if you have a question and the answer is a big thing or a table or a list of links. That’s not something that really works with voice…”

Make Your Content Easy for Users to Read

Mueller suggests that for some kinds of voice searches, it may be useful to give a direct answer to a question and to make it very obvious that the paragraph is an answer to that question.

“I know for some other kinds of voice assistance they try to match the question more directly… so they’re looking for maybe web pages that say… …what is the tallest mountain as a title and then they read the first paragraph.”

Don’t Over-Optimize for Voice Search

Perhaps anticipating that web publisher might rush out to create single paragraph webpages to target voice search, he then cautions against this approach:

“I think for Google that’s probably overdoing it and quickly ends up in a situation where you basically create a doorway site with like all these question variations and like a short piece of answer and the pages themselves have really low value because… they don’t have a lot of information, they’re just targeted for this one specific query…

…I think that’s very shortsighted if you were to go in that direction.”


Overall, the big takeaways here are:

Use Schema Structured Data

Create content that sounds natural when read aloud, is clear and intelligently structured.

If targeting voice search, then you may also want to rethink how your content is delivered and avoid pages of links or large tables full of data.

Perhaps a workaround for tables may be to discuss the contents of the table in a manner that makes sense for the user and have the table be a visual device for communicating the same information.

Write Natural Content

Mueller then concludes with the encouragement to write naturally.

“Really kind of focus more on trying to make it so that Google and other search engines can understand the context of information a lot better and to make sure that your content is written in a way that can be read aloud. Which I think is a general guidance anyway.

…if you write naturally and you write in a clear kind of language that’s consistent across the type of queries you want to target then that’s the type of information that we could pick up for voice as well.”

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Images by Shutterstock, modified by Author

How Important Are Xml & Image Sitemaps To Google?

As Google’s search results have increasingly become more visual, the importance of image optimization has grown — particularly in ecommerce, travel, and other verticals where users expect multiple views of the product or service they’re considering.

The most recent figures from the Moz SERP Feature History show that over the last 30 days, as of the date of publication, images have appeared in results for 40.7% of Google Search queries.

Today’s Ask An SEO question comes from Argiee in the Philippines. Argiee asks:

“How important is submitting an image sitemap to Google?”

First, let’s consider, “How important are XML sitemaps?”

Do You Need an XML Sitemap?

Search engines first launched the XML sitemap protocol back in 2005, and Image XML sitemaps soon followed.

At the time, XML sitemaps were a great way for brand new sites — or large sites with tons of pages, linking, or crawl issues — to help the engines discover and crawl them more efficiently.

They even gave us all kinds of extra data we could put in there such as last modified date, change frequency, priority, etc.

However, most SEO professionals put the priority of every page to ‘one’ and the change frequency to daily. SEO pros were really bad at modifying the last updated date; so bad, in fact, that Google has since started ignoring most of these fields.

Almost immediately, XML sitemaps shot to the top of every SEO checklist and audit template, and tools were created to assist. I even created one myself and got a link from the official Google sitemap page back then! (The tool no longer exists. I miss my Google link.)

So, despite being an easy thing to include in audits and checklists, how important are XML sitemaps today?

The answer, as with so many other facets of SEO, is: It depends.

Contrary to popular belief, XML sitemaps are not an SEO ranking factor.

In a perfect world, no one would need an XML sitemap for pages or images.

XML sitemaps were created as a sort of band-aid to fix a myriad of other SEO issues common among large sites.

If you’re doing SEO correctly, though:

Your site is easily crawlable and coded in a way that Google can discover all of your internal links.

And you have sufficient external links to your site to cause the crawler to come back often.

In that case, you really don’t need an XML sitemap.

Do We Need to Submit an Image Sitemap to Google?

The same is true with images. If your images are coded in a crawler-friendly way and the pages they’re on are easily discoverable and crawlable, too, you really don’t need an image sitemap.

But, but, but…

We know that’s not the case for most sites.

Many images are lazy-loaded in ways that search engines cannot see. With Cumulative Layout Shift (CLS) and other speed metrics gaining in importance, one of the easiest fixes is to offload the images.

In that instance, image sitemaps can be invaluable for getting your images indexed and included in search results.

Keep in mind that even if your images are hosted through a DAM or CDN, you can still use an image sitemap.

Another example of the importance of sitemaps is hreflang. For various technical reasons, it can be really difficult for some sites to implement hreflang at the code or HTTP header level.

Luckily, search engines give us an option to implement hreflang at the XML sitemap level. This has been a lifesaver for various companies, and it does make XML sitemaps pretty important for them.

Just don’t forget to keep them updated.

XML Sitemap Caveats & Potential Issues

The problem with XML sitemaps is that they’re just another tool. And as with any tool, its utility depends on how we use it.

Take a knife, for example. We can use it to butter bread or cut the crusts off our grilled cheese.

Or, we can stab ourselves with it.

Unfortunately, too many SEO pros end up stabbing themselves with their XML sitemaps.

Most of the client sites I audit have conflicting information in their XML sitemap versus their actual site.

One common example is having different hreflang tags in the code and sitemap. Another occurs when the links in the sitemap are different canonical versions than the links in the main navigation.

This can be confusing to search crawlers.

Sitemaps Are a Pet Peeve

Given all of the above, XML sitemaps are still one of my biggest SEO pet peeves. It seems like every time I see an audit, they always start out with XML sitemaps.

The last one I saw done by a third party for a new client started with “missing XML sitemap” as the first slide. The site consisted of exactly 12 pages, all of them indexed in Google and Bing and ranking well.

If they added a sitemap, would they rank higher? No, because as we know an XML sitemap is not a ranking signal.

Would they gain any more traffic? No, all their pages are already indexed. So why prioritize it in the audit?

There’s literally no benefit to that client for creating an XML sitemap since there were no indexing or other issues to solve with it.

As SEO professionals, sometimes we need to think beyond the checklist and ask ourselves if there’s real benefit in what we’re doing or recommending. XML sitemaps are a great example of that.

For sites that have issues and large sites with crawl concerns, XML sitemaps can be a useful bandaid.

For most sites though, I’d recommend fixing the crawl issues, if possible, and not relying on just an XML sitemap.

Just know that it’s there if you need it.

More Resources:

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts. Bring us your most difficult SEO question and fill out our form. You might see your answer in the next #AskanSEO post!

3 Ways To Use Chatgpt With Google Search Side By Side

The first extension you can use to get ChatGPT responses next to your search result is called ChatGPT for Google, there are currently 2,000,000+ users. Here’s how to use this extension.

2. Once the extension is added to your browser, you will be redirected to this customization page, here you can customize the following and save the changes:

Change the Trigger Mode – Choose between Always, Question Mark, or Manually, as when you want to see the ChatGPT extension results.

Theme – Choose a Light or Dark theme for the extension settings.

Language – Choose the language you want to see the ChatGPT results in, the best is to leave it on Auto.

AI Provider – You can either use ChatGPT’s web app API or for stable results, provide the API from your OpenAI account, which will be counted from your daily quota, if you are a ChatGPT Plus user.

To use the OpenAI API key from your account, go to this link.

Copy the link of your API key.

Now, paste this link into the OpenAI API tab.

5. Once you are logged in to your Open AI account. Based on your trigger preference, you will be greeted with the search results from ChatGPT next to Google search.

3. On the extension’s setting page, you can customize the following things as per your preference:

Trigger Mode – Choose between Always, Question Mark, or Manually, as when you want to see the ChatGPT extension results.

Theme – Choose a Light or Dark theme for the extension settings.

API Option – You can either use ChatGPT’s web app API or for stable results, provide the API from your OpenAI account, which will be counted from your daily quota, if you are a ChatGPT Plus user.

6. Once you are logged in to your Open AI account. Based on your trigger preference, you will see the search results from ChatGPT next to Google search.

Lastly, you can use the Merlin extension to get ChatGPT responses next to your search result. It doe not require an OpenAI account, as all you need to do is log in using Merlin. Even with 5,00,000+ users, I found Merlin to be the fastest when it comes to generating a result for a search query. Here’s how you can use it.

4. Once logged in, you will see the search results from ChatGPT next to Google search.

Though Merlin comes with a quota of 51 requests per day, the queries generated using search do not count under this quota.

Both fetch data from the internet based on your query, while Google gives a brief synopsis of the result, which might not be complete, on the other hand, ChatGPT generates concise results from all the data. You can use ChatGPT with Google search to judge it yourself, follow the above-mentioned methods to use ChatGPT side by side with Google to compare them.

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