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Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it?

This is because no other metric is truly able to assess whether the time and money invested in your marketing efforts have been worth the impact it’s had on your business. Essentially, we need to ensure nothing is going to waste.

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If ROI is positive, we know the campaign has been a success and thus can inform strategic decisions for future campaigns. If it’s negative, the campaign hasn’t been successful and obviously needs to be looked at before rolling out again.

There are several ways you can measure the ROI of an SEO campaign, but here’s the method we recommend using to yield the most accurate results.

Always track your conversions

Before you start to measure anything, you need to ensure you are properly set up to monitor your activities. In order to do this, you’ll need to action the following:

1. Set up conversion tracking

By setting up conversion tracking in Google Analytics, you are able to track the conversions that occur on your site at any given time. The type of conversion tracking you use will depend on the nature of your site, and whether or not it sells directly through E-commerce.

If you operate on E-commerce, tracking conversions this way will give you direct access to sales figures generated through online transactions; allowing you to calculate your total online revenue.

To set this up, simply follow the Google Analytics E-commerce tracking tutorial. When it’s fully set up, it’ll start pulling through data that will look something like this:

To set this up, go into your Google Analytics account, select ‘Admin’, then ‘Goals’, then ‘New goal’. When set up correctly, it should look like this:

In order to calculate the ROI, in this sense, you’ll need to:

2. Filter your SEO conversions

After you’ve been tracking your conversions for the first month, you should be left with enough data to start calculating the ROI generated from your SEO campaign.

From here, you’ll be able to filter out the channels you don’t need (paid search, direct, email, referral, display), and identify the conversion stats that were generated solely through organic search. These will, of course, will be your SEO-driven conversions. It’ll look something like this:

By focussing on the organic search channel, you’ll be able to analyze your SEO performance and, in doing so, gain valuable insight into a critical part of your SEO and overall digital marketing strategy.

How to calculate your ROI

Now you’ve got your revenue figures for a selected time period (usually a specific month or quarter), you’re able to calculate your ROI based on how much you have invested into your SEO campaign during that time period.

There are various ways to successfully calculate your SEO ROI, but we recommend the following formula, as suggested by Investopedia:

(Current Value of Investment – Cost of Investment) / Cost of Investment = ROI

In this sense, the current value of investment would refer to the “proceeds obtained from the sale of the investment of interest” – in other words, the total organic search sales value.

(16,676.82 – 2,000) / 1,000 = 7.34

Consider alternative metrics

Due to the nature of SEO, it’s not always easy pinpointing things such as sales revenue and growth. Fortunately for us marketers, there are things you can monitor to assess the performance of your SEO activity.

Consider looking at metrics such as:

Organic traffic

A good indicator that your SEO is working is the amount of organic traffic your website receives over time. In particular, traffic that is generated through non-branded keywords is the most telling in terms of SEO performance.

It’s also a good idea to track the number of new users visiting your site that are generated through organic traffic. An increase in new users shows that the visibility of your website has improved and it is no longer just attracting existing customers.

Search rankings

Increases in search engine rankings themselves are another good indicator that your SEO campaign is successful. Say, for example, you’re a London based web design agency and you’re aiming to boost your rankings for target keywords such as ‘website design London’ or ‘web design agency London’.

Before the campaign, you might only rank on the fourth or fifth page of Google, but if after three months, you’ve climbed up the rankings to page one, now that’s a sure sign that your activities are providing decent value for your business. You can monitor your search engine rankings through software such as SEMrush and Ahrefs.


Backlinks are the cornerstone of good SEO and are absolutely vital to securing top ranking positions. By earning backlinks (or inbound links) from credible and authoritative websites, Google will reward you with higher rankings, enabling you to gain greater search engine visibility.

In short, the more quality links you have, the more traffic you are likely to generate. Earning backlinks suggests your SEO is working, and monitoring them can really help to paint an overall picture of your campaign success.

Final thoughts

Whether you are paying an agency for SEO services or doing things all in-house, appraising the value of your SEO activity is an absolute must.

It’s important to firstly, understand what you need to measure and secondly, identify which metrics are the true indicators of success and failure. By setting your website up with the necessary tracking, you’ll be able to analyze your conversions and work out just how much value your SEO efforts are providing and most importantly, if it outweighs your investment.

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How To Measure Employee Engagement

How to measure employee engagement: this task doesn’t have a simple solution, but it’s worth any company exploring. The long-term benefits speak for themselves.

Creating a culture of employee engagement starts with the proper foundation: one that listens to employees supports their growth and development, and places value on their contributions.

To build such an environment, leaders must create a space for dialogue that encourages honest feedback from everyone in the organisation.

Additionally, it is essential to acknowledge and reward employees for their efforts to boost morale and confidence.

Finally, regular communication between employees and management can help build trust and make staff members feel heard.

By taking these steps, businesses will be better positioned to foster an environment of strong employee engagement.

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Stay compliant, stay competitive

Build a better future with the Diploma in Corporate Governance.

Download brochure

Book a call

The meaning of employee engagement

Asking how to measure employee engagement is the first step on the road to long-term staff success. It helps to create a working environment in which employees are productive, enthusiastic, and invested in the company’s goals and work as a whole.

Employee engagement means employees feel valued and respected, have job satisfaction, express commitment to organisational values, and are motivated to contribute even more.

When appropriately managed, employee engagement can lead to increased loyalty, improved customer service levels, and more creativity within the workplace.

Companies should strive to provide their employees with support by fostering an atmosphere of open communication and collaboration to help their teams reach their full potential.

The benefits of measuring employee engagement

Measuring employee engagement can help companies better understand their needs and motivations.

This data can then be used to improve the workplace environment and create more effective management strategies.

How to develop an employee engagement plan

The first step in creating a successful engagement plan is to define what success looks like for an organisation.

Start by defining goals and objectives, such as increasing employee retention.

Once goals are established, develop a strategy encompassing both qualitative and quantitative engagement measurements.

For qualitative measures, consider conducting regular employee surveys to gauge their satisfaction with the company’s policies and initiatives.

For quantitative measures, track metrics such as absenteeism, turnover rate, and employee satisfaction.

Using employee engagement data

Once data has been collected from an engagement plan, it is essential to understand how the data can be used to make improvements and drive success.

Analysing employee survey results can help an organisation identify areas of improvement.

Measuring employee engagement can also help an organisation identify which initiatives are working and which need improvement. This data can allow the organisation to focus on the areas that will significantly impact overall success.

Implementing changes based on the data collected

Once a director has identified areas of improvement based on the data collected, it’s time to start implementing changes.

Start by setting up a plan that outlines the steps needed to implement these improvements. Be sure to involve stakeholders and set milestones for tracking progress.

It’s also important to communicate changes with employees and ensure they understand why and how they will benefit them.

Finally, ensure employees regularly receive feedback on their performance and recognise them for their efforts. This recognition can go a long way in motivating employees to continue striving for success.

Best practices for employee engagement

With employee engagement tools in place, companies can ensure better performance overall and unlock maximum potential from their staff. Best practices for employee engagement include:

Professional development

Feeling like their career is stagnant can cause employee dissatisfaction. Professional development should provide employees with the opportunity to continually improve their skills, as well as provide additional avenues for career progression.


Offering flexible work schedules and ways to collaborate virtually can create a healthier work-life balance while fostering bonds between remote workers separated by physical distance. Many workplaces hold quick weekly trivia games or similar events to keep remote employees connected.

Regular check-ins

Regular check-ins with each employee while allowing them the freedom and trust to work on challenges autonomously can help keep employees engaged with their job over the long run. Boards and management can check in with employees individually and run employee surveys to gauge opinions on issues.

How to measure employee engagement: the next steps.

To become an effective people manager, studying for the Diploma in Corporate Governance is a great way to develop your leadership skills. This comprehensive course will give you the knowledge and skills to maximise organisational performance and stay current on changing business needs.

Furthermore, by increasing your understanding of corporate governance, you’ll be able to lead with focus and an understanding of critical issues for success.

Learn more about the Diploma in Corporate Governance by downloading the course brochure below.

Measuring Your Content Marketing Roi

Measuring the effectiveness of your Content Marketing Strategy

Our recent research with HubSpot on Competing on Content Marketing in 2023 identified that measurement of content marketing ROI was one of the main challenges of managing Content Marketing today - rated as a challenge by 51% of respondents.

More generally Daniel sees the key challenges of content marketing are around resourcing, but also sees a lack of strategic planning. Even though, this also means some of the challenges around resourcing can be addressed by making sure the resource we do have is used effectively and efficiently by doing more of what works.

Lee Odden CEO of  Topline Online Marketing says that without confidence in the discipline, established best practices and a clear strategy to measurement, investing in content marketing would seem less favorable.  Lee explains that ‘most marketers want a sure thing or at least credible evidence of a successful return on investment.’

He explains that ‘when clear goals, defined target audiences, efficient processes and measurable results can be demonstrated, then there’s no reason not to invest in content marketing.’

According to European marketers are struggling to measure the ROI of their content marketing. 45% of European marketers’ top challenges with content marketing are around measuring ROI and producing enough quality content.

Geraint Holliman, Director of Planning and Head of Content Marketing at the Direction Group says that most brands are applying the same measurement approaches to content marketing as they do to their other marketing activities. Since content marketing works in entirely different ways to traditional outbound marketing, many marketers need to wake up to the fact that using the same old measurement techniques is giving them very little chance of effectively measuring and justifying content marketing investment.

‘Virtually nobody has considered what their content objectives should be, what their customers’ unanswered questions are or what content would help customers make better decisions. The fact that 58% respondents recognise the value of a content marketing strategy (question 6) yet 56% don’t have a defined content marketing strategy confirms that most brands are still treating content marketing as a tactic and not an overall approach to engaging customers”.

How do you measure your content effectiveness?

We all know there are many metrics to measure this. Annmarie Hanlon, Digital Marketing Strategist, Author and Trainer, recommends using Google Analytics or your analytics tool to show the volume of traffic completing an action, driven from your content sources. Gather an evidence base to convince the senior team.

She explains further that ‘a lot of the problems marketers have are not just around getting the initial investment to make their content marketing dreams come true, but sustaining that initial support when results take time. It’s important to set the right expectations when pitching for your initial investment. Senior management teams are probably used to the timeframes of success they get from paid campaigns – or even the quick wins they had from SEO before the various Google updates of the past year.’

‘The results from content take a little longer, plus everything you do with content won’t necessarily be successful. Keeping that support as marketers figure out how to make content work for their company is the difference between staying at that inconsistent level and moving towards having a more optimised strategy.’

How To Pick The Best Seo Software

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own.

In the last few years, the number of SEO tools and platforms has grown to the extent that SEO professionals, as well as business owners, find it really hard to pick the best SEO software for their needs.

There are plenty of questions that need to be answered in order to make the best purchasing decision possible.

What features to look for?

Is there a certain set of tools that has to be present in the package?

How am I paying for the extra options?

How customizable are the reports?

And so forth…

Let’s take a look at some major criteria and features you need to pay attention to while shopping for the SEO software.

Check the Accuracy of the SEO Platform’s Data

Having a precise or close to precise rankings data is crucial for SEO.

Before evaluating an SEO platform any further, check what people are saying about the accuracy of the data they collect and report.

Start at the keyword ranking tracker – the core and soul of SEO. Also, check whether they provide rankings for mobile and desktop results and in different search engines.

For example, SE Ranking is famous for their 100% Accurate Keyword Tracker that helps you track search positions for multiple devices, including Google Maps and YouTube. It also provides additional info on search visibility and traffic to make website changes on time.

The integration with Google Analytics and Google Search Console gives you more options to analyze your traffic and search engines that generate this traffic to your website.

Once you track website rankings, you can automatically or manually select and monitor the website rankings of your top 10 competitors as well.

Moreover, you can get a full list of possible rivals in your industry. This feature also shows you additional information on your keywords:

Search volume

KEI parameter


AdWords suggestion bid

Google results

Review How Deep & Comprehensive Their Website Audit Is

Checking your SEO progress regularly, and finding possible SEO and technical issues, are what website audits are about. Each SEO tool should have it in its arsenal.

Evaluate how many parameters are included in the audit and what kind of reporting you will get at the end.

For instance, the Website Audit by SE Ranking digs deeply into your website and checks every single page, discovering all errors and issues you should fix on the go.

With this comprehensive analysis, your website will be checked for more than 70 parameters.

The SEO audit comes with actionable recommendations on how to improve and optimize your website.

After the full analysis, the tool will provide you with a detailed report which you can send via email in PDF format. All reports look presentable and professional with valuable info for your team or your clients.

See How Good the Competitor Research Tool Is

The competitor analysis tool by SE Ranking helps you conduct a 360-degree overview of any website parameters (Alexa, DA, Search visibility, backlinks).

SE Ranking offers all these options. You can get more details on that by reaching out directly to their support via live chat or email.

Reporting Is Very Important Sign up for Free Trials and See What the Reports Look Like

Each SEO tool must include this feature. The way the data is presented for you and your clients is something you will be relying on while working with the platform on the daily basis. Check the automation, the level of customization, and the details in the reports.

For instance, the reporting tool by SE Ranking allows you customize reports with your logo and contact info adding a touch of elegance and professionalism in the eyes of your executive teams and clients.

Other Things to Look for & Evaluate

The user interface and the system itself should be simple and easy to use both for beginners and experienced professionals. Processes should not be too confusing and complicated.

The software should be designed to help the user with intuitive popup tips and in-system guidance.

Also, check how many tools and for what purposes the platform offers.

Ideally you need to pick the system that offers everything you need and nothing you don’t. This way, you’ll be completing all of your projects within the same interface without needing to switch between platforms and paying extra.

SE Ranking is easy and convenient in this regard. All the tools you need are right there in one platform within the same interface.

SE Ranking has a flexible pricing policy. The cheapest plan starts from $4.20 per month. The tool offers a free 14-day trial to test out the features mentioned above.

Check out their Black Friday deal that will run until the end of November. Cheers!

Boost Your Ecommerce Marketing Roi Through Competitive Intelligence

Learn How to Boost Your Marketing Return on Investment Performance by Tracking Competitor Prices and Assortments

Ecommerce businesses face very strong competition due to the fact that SMEs have entered into the online world almost as quickly as the biggest companies, such as Amazon or Alibaba, resulting in the existence of millions of e-commerce companies.

This great competition is not just focused on who sells something, but also on the earliest stages of the buying process, like getting customer attention when they are just looking for information prior to buying. Ecommerce competition is one of the best examples of Porter’s framework, since online buying decisions depend on many factors that are hard to control. 

In this article, we will explain how pricing affects ecommerce competition and show how to become more competitive by getting smarter about it, in order to boost the ROI your marketing efforts, so you can attract and keep your customers.

Offering Attractive Prices Is Mandatory for Businesses of All Sizes

Any good marketer knows that the key to success is to be able to put himself in the shoes of the public. This is why marketing is so closely related to data analysis. Ideally, a good marketer will merge the information from data with his own experience to understand what the customers are thinking when they are about to buy. And there is one thing in which almost all marketers and customers agree: price matters! And here are the facts to prove it:

Approximately 25% of e-commerce website traffic comes from comparison shopping tools,

90% of online shoppers compare deals on the Internet,

6 out of 10 people state that pricing is the top factor in purchasing decisions.

Competitive prices will result in more traffic to your website. If people are researching deals and best prices, and you are offering the best ones, your business will appear at the top of the searches that customers are doing during their research.

While being the most competitive one, you don’t have to force your profit margins. There are smart and applicable ways of both being competitive and increasing your margins.

Does it sound like magic?

Now, let’s go through a real case.

Below, you see two online sellers selling the same juicer. The first retailer, which is offering the best deal, offering the juicer at £400,00. Its closest competitor in the juicer market selling the same product at £509,00. In that scenario, the first online shopper can raise the price just below its competitor by setting it at around £475,00. This decision will bring fattened margins (£75 more out of every juicer sold) that raise up the balance sheet and still let the product be the most competitive in the market. And the best part is coming… As you hold the competitiveness in the market, your conversion rates won’t decrease.

Set Your Prices Dynamically in a Smart Way

At its core, dynamic pricing is a flexible pricing strategy for e-commerce retailers who are competing in a fierce competition in terms of price. With the ability of dynamic pricing, online businesses are able to continuously adjust product prices, sometimes in a matter of minutes, in response to price fluctuations in the competitors and the market.

For example, Amazon is surely the first e-commerce retailer that comes into our mind when we think of price dynamism worldwide. The e-commerce giant changes %16 of product prices in full assortment on a daily basis. Besides of that, we can clearly say that other big players are also adapting dynamic pricing to their strategy as their daily price changes of some of them reach at 24% – 30%. You can see the price dynamism analysis of Amazon vs. European Marketplaces from the image at below.

A proper and sustainable way to boost the performance of your dynamic pricing is setting the optimal prices based on specific pricing rules set by the retailer. Price intelligence tools can generate smart prices according to your costs, margins and your competitors’ prices. After gathering your smart price for every single of product or category, you are able to take the initial steps to adapt your pricing strategy to dynamic pricing and reprice your prices continuously. As a result, you can better compete with e-commerce giants like Amazon. Also in that way, you set your prices in a smart way instead of just guessing.

To effectively work with the turnover of products, retailers need to use different scenarios (algorithms, rules) for repricing. This is the main focus of this idea.

So let’s go through a real example. Think about a scenario that, you aim the most competitive in the market but not go below of your costs.

You can multiply these types of scenarios and set appropriate rules according to your strategies.

Make Your Marketing Strategies Cohesive With Your Pricing Competitiveness

Check which products of yours already have a good competitive pricing in the market.

Do 1 and 2 have the same answer? They should.

Therefore, by just focusing your promotions on your most competitive products, you will improve your ROI without compromising on any margin cuts.

Product Assortment Is Also Important

Information is the key in e-commerce for both sellers and buyers, but not all buyers look for the same thing. While some buyers have a clear product in mind, others compare different brands before buying.

This is why assortment planning is also very important for e-commerce success. Ideally, you would know what the most popular products are and offer them at great prices to attract visitors. But it is not just to offer them a proper price, but also the availability. It is important that they never find your business without stock. You may have the best price in the market, but if you don’t have stock you will lose the sale.

On the other hand, it would be great if you could be aware of the times when your competitors are out of stock, because this would be an opportunity to raise your conversion rates, margins or both.

In this situation, another option you may consider is to raise your prices so as to get higher margins for each conversion, since the users will not find the products in the other companies and yours will be the chosen one.

Also, by monitoring competitors’ assortments, you can learn about the new products, brands or categories becoming popular and then start to add those into your e-commerce supply.

By comparing your assortment with competitors’ e-commerce businesses, you will learn a lot about the market that will allow you to be in stock with the highest demand products and position your business as a shop that never disappoints its users.

Businesses of All Sizes Can Use Automated Price Tracking Intelligence And Assortment Monitoring

The Internet has created the most competitive market in the history of commerce, with businesses all around the world offering their products, and customers easily getting all the information they need from search engines. Keep in mind that information is not the enemy, but the solution. Technology has also developed tools for people trying to sell.

Traditionally, companies gathered data with human workers and a great amount of paper. But now we are talking about global data, meaning e-commerce businesses need to track information worldwide. Luckily, information is publicly available online, and the only problem is the time it would take a human to collect it. Imagine how many workers you would need working full-time to be aware of your competitors’ pricing and product assortment for each reference in your business. Even if you limit your tracking to your 200 best-selling products, and your competitors to 15 businesses, you would need to check the price in 3000 pages, and then you would need to find out if they have stock!

But this can be done automatically. Prisync has solid expertise in delivering competitive pricing and assortment intelligence and offers a service for the full automation of this data gathering process for e-commerce companies of all sizes with different pricing plans for every need, so all sizes of companies can afford this intelligence and boost their marketing investment ROI as explained in this article.

How To Find The Model Of Your Computer In Windows

Your computer’s model name or number provides information about its software and hardware configurations. Knowing your PC model information makes it easy to find compatible software (e.g., drivers) and accessories (e.g., chargers).

You may also need to provide your computer model number when seeking technical support or troubleshooting issues. We’ll show you how to find your computer model in Windows and using third-party tools.

Table of Contents

From the Settings Menu Check the Product Label or Packaging

You’ll find your computer’s model on its packaging. For laptops, lookout for a product label on the base or bottom cover of the device. Close the lid, turn your laptop upside down, and check if you find a label.

Check the side, back, or top of the tower case on desktops and all-in-one computers for product labels.

Can’t find your PC’s packaging or product label? Check the user manual instead. Some computer retailers print product information on the bill of sale documents or receipt. So, make sure you check that, too.

Visit the Manufacturer’s Website

Many PC manufacturers have online tools that automatically detect your computer’s model, serial number, and other information. All you need is an internet connection and a web browser.

Lenovo has a web-based tool that scans laptops and desktops to find their name and serial number. The tool works perfectly on computers running Windows 7, 8, 10, and 11. Visit Lenovo’s Support website and select Detect Product or Help me find my product/serial number.

Wait for a few seconds, and you should see your PC’s model name, serial number, warranty status, etc.

HP has a similar Web Product Detection tool that identifies your computer’s model via a web browser.

Use the System Information Tool

The Microsoft System Information is a system tool that displays a comprehensive report of your computer’s hardware and software specs. Follow the steps below to check your desktop or laptop model using System Information.

Press the Windows key + R, type or paste msinfo32 in the Run box, and press OK.

Alternatively, type system information in Windows Search and select Open to launch the tool.

Select System Summary on the sidebar and check the “System Manufacturer” and “System Model” rows for your PC’s model information.

Use the DirectX Diagnostic Tool

The DirectX Diagnostic Tool displays information about your PC’s graphics card and other hardware components. Here’s how to use the tool to check your computer’s model in Windows:

Press Windows key + R, type dxdiag in the Run box, and select OK.

Head to the “System” tab and check the System Manufacturer and System Model for your computer’s model information.

Select Exit to close the DirectX Diagnostic Tool.

Find Computer Model Using Command Prompt

There are about four different commands you can run in the Command Prompt to check the model of your computer. Open the Windows Command Prompt and run the command in the sections below.

Press Windows key + R, type cmd in the Windows Run box, and press Enter. That will launch the Command Prompt with administrative privileges.

Method 1

Type or paste wmic csproduct get name in the Command Prompt terminal and press Enter.

Command Prompt should display your PC’s model number in the following line.

Method 2

Wait for Command Prompt to load your computer’s information and check the “System Manufacturer” and “System Model” rows for your PC’s model name or number.

The “System Type” row tells if you’re using a 32-Bit or 64-Bit computer

Find Computer Model Using Powershell

Powershell is another built-in Windows tool you can use to find the model of your computer.

Open the Windows Start Menu, type powershell in the search bar, and select Run as administrator.

Type or paste Get-CimInstance -ClassName Win32_ComputerSystem in the Powershell console and press Enter.

Check the “Manufacturer” and “Model” columns for your PC’s manufacturer name and model number.

Find Computer Model in BIOS Settings

The Basic Input/Output System (BIOS) menu has everything you need to know about your Windows computer.

If your PC runs Windows 10, refer to our tutorial on entering BIOS in Windows 10 and older versions. After booting into BIOS, check the “Information” or “System Information” tab for your computer’s model.

For devices running Windows 11, here’s how to find your computer’s model in the BIOS menu:

Wait for your device to boot into recovery and proceed to the next step.

Select Troubleshoot.

Select Advanced options.

Select UEFI Firmware Settings.

Select the Restart button to boot into the BIOS settings.

Head to the “Information” tab and check the Product Name row for your computer’s model name or number.

Use Your Computer’s Device Management App

PC manufacturers like Lenovo and Dell pre-install device management software on desktop and laptop computers. These tools can help you manage your device settings, fix performance issues, update drivers, etc. Additionally, they tell you everything you need to know about your computer.

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