Trending February 2024 # How To Immunize A New Website Against Negative Seo # Suggested March 2024 # Top 5 Popular

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Negative SEO is something of a boogeyman. Some will say it doesn’t exist. Some say it exists, but it’s largely ineffective. Some are in awe of its power, claiming it’s capable of taking down even top ranked sites. Still others claimed to have personal experience with it, either as a victim or as part of a history with black hat SEO. On black hat forums, it’s regarded with reverence, just another tool in the toolbox.

The way negative SEO works is by simulating unnatural link building activity against other sites. By showing Google that thousands of junk links are being built in an attempt to manipulate your website’s rankings, it’s possible that Google can penalize and/or deindex your site completely – when you have done nothing wrong.

Whether or not it’s a threat, and whether or not it’s effective at trashing a young site, it’s worth taking steps to immunize your site against it.

Why?

Simple: the techniques used to protect yourself against negative SEO are, for the most part, the same techniques you use to build positive SEO. Think of it like a number line, with a brand new site starting at zero. If you build up to 15, the -10 hurts, but doesn’t leave you in the hole while a hit of -10 from a position of 1,000 may not even be felt. By building an authority site, Google will know it’s less likely that you’re manipulating rankings with junk links, and your rankings will be less likely to plummet from these attacks.

So, to protect yourself from negative SEO, take up the following tips and put them into use. Many of these tips work equally well on a new or an established site, though some are basic steps for building a new site.

Establish Website Security

The most dangerous, and most insidious, negative SEO attacks are those performed through hacking your site.

Any breach of your security is bad, but it’s made even worse when the hacker does nothing overt. It’s one thing when they take down your pages, trash your databases and vandalize your account. It’s quite another when all they do is insert a few hidden spam links on your pages, install themselves as an admin user and leave. If they worked quickly and quietly, you might not even notice until you start receiving penalties for bad links or hidden text.

To prevent this kind of attack, make sure your passwords are strong and unique. Make sure your host has up to date web security, and that any infrastructure you have installed is up to date. This means, in particular, keeping WordPress and any commerce platform you use updated. Use security plugins as well, whenever possible. The additional security won’t hurt.

If your blog is going to have multiple authors, or you have other people working on your site but who don’t need admin access, limit the permissions on their accounts. Only those who absolutely need admin access should have it.

Create and Use Social Profiles

To combat negative SEO, you need to build traffic, links and an audience. One of the primary ways to do this is through social media. Social media marketing is far too complex a subject to cover in a subsection of a single article, but suffice it to say creating your profiles and keeping them active is a good start.

For a brand new site, you probably don’t need more than just the basic Facebook-Google+-Twitter combo.

The goal is to establish yourself a presence and reputation independent of your own site. No negative SEO attack, no matter how powerful, is going to cause Twitter to drop from the rankings.

An active set of social profiles also helps keep you in contact with your users, if your site is attacked and brought down or force off the first page.

Implement Authorship

Even though Google cut out the primary incentive many webmasters had for establishing Authorship – that is, the profile pictures in search results – they didn’t cut all value from the service. Authorship is designed to give you as an author a reputation separate from that of your site.

Ideally, with Authorship, you will be able to establish more of a reputation as a legitimate blogger and webmaster. If your site is a victim of negative SEO, you can maintain Authorship as a sign of legitimacy. In a sense, you’re telling Google that, hey, this isn’t your fault, you’re trying to fix the problem. It might not do much, but every bit helps.

Create Content in Volume

Every piece of content is important to your site. Content pulls in links. Content attracts users. Content provides value that keeps users coming back. Content also provides landing pages for the negative SEO links that bombard your site in a linkspam attack.

It’s important to have a high volume of content, even right out of the gate. Sites with few pages are easier to hit with negative SEO, for a couple of reasons. First, fewer pages means that one page going down is a higher percentage of the site going down. Second, fewer pages means fewer legitimate incoming links to balance out the negative links. Lastly, “thin” sites are typically lower quality and spammier, which could give Google the wrong impression when your site starts receiving a ton of junk links.

If possible, start your blog at five posts per week, one each weekday. This gives you weekends to prepare and deal with other tasks, while still maintaining a high volume of content. Of course, all of your content needs to meet the standards of the web. Make sure it’s high quality, sufficiently long, and deep enough to provide unique value and insight.

Build Organic Links

Organic links come in all shapes and sizes, with a range of varied anchor text, from both high and lower quality sites and in both followed and nofollowed forms. A varied and robust link profile is necessary to combat a linkspam attack, which tends to focus on a single set of anchor keywords and a few bad domains. Their weapon is volume; yours is quality and variety.

Be Proactive with Disavowing Links

Google’s Disavow Links tool is about the only actual Google-provided resource you have to combat negative SEO.

Be proactive in using it. Make sure you have Google Analytics attached and verified, and keep an eye on your incoming links. If you begin to notice hundreds or thousands of unexpected incoming links from bad domains, make note of those domains.

Rather than disavowing individual links, make use of Google’s function for disavowing entire domains.

This can save an incredible amount of time, and catches any future links from that domain.

Improve Any Targeted Pages

When you’ve reached a certain critical mass on your site in terms of content, you’ll notice any negative SEO attack tends to target weak points. They’re trying to point out flaws in your site and make it harder to distinguish between where the negative SEO attack ends and the natural flaws in your site begin. Scrutinize which pages they’re targeting and take steps to improve them.

Build an Online Reputation

Take the time to network with other bloggers in your industry, particularly those with established sites and positive reputations. You don’t want to accidentally reach out to the shady competitor buying the negative SEO attack. You also don’t want to cloister yourself off and avoid outside contact altogether.

In the end, the only way to truly prevent a negative SEO attack is to be too strong to bring down. Unfortunately, the only way to reach that level is with a significant amount of time and investment. Your goal is to make it through the vulnerable early stages of website growth as quickly and as legitimately as possible.

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Web Application Testing: How To Test A Website?

What is Web Testing?

Web Testing, or website testing is checking your web application or website for potential bugs before its made live and is accessible to general public. Web Testing checks for functionality, usability, security, compatibility, performance of the web application or website.

Before we pen down more details on the type of web testing, let’s quickly define Web Testing.

During this stage issues such as that of web application security, the functioning of the site, its access to handicapped as well as regular users and its ability to handle traffic is checked.

How to Test Web Application or Website

In Software Engineering, the following testing types/technique may be performed depending on your web testing requirements.

1. Functionality Testing of a Website

Functionality Testing of a Website is a process that includes several testing parameters like user interface, APIs, database testing, security testing, client and server testing and basic website functionalities. Functional testing is very convenient and it allows users to perform both manual and automated testing. It is performed to test the functionalities of each feature on the website.

Web based Testing Activities includes:

Outgoing links

Internal links

Anchor Links

MailTo Links

Test Forms are working as expected. This will include-

Scripting checks on the form are working as expected. For example- if a user does not fill a mandatory field in a form an error message is shown.

Check default values are being populated

Once submitted, the data in the forms is submitted to a live database or is linked to a working email address

Forms are optimally formatted for better readability

Test Cookies are working as expected. Cookies are small files used by websites to primarily remember active user sessions so you do not need to log in every time you visit a website. Cookie Testing will include

Testing cookies (sessions) are deleted either when cache is cleared or when they reach their expiry.

Delete cookies (sessions) and test that login credentials are asked for when you next visit the site.

Test HTML and CSS to ensure that search engines can crawl your site easily. This will include

Checking for Syntax Errors

Readable Color Schemas

Standard Compliance. Ensure standards such W3C, OASIS, IETF, ISO, ECMA, or WS-I are followed.

Test business workflow– This will include

Testing your end – to – end workflow/ business scenarios which takes the user through a series of webpages to complete.

Test negative scenarios as well, such that when a user executes an unexpected step, appropriate error message or help is shown in your web application.

Tools that can be used: QTP , IBM Rational , Selenium

2. Usability testing:

Usability Testing has now become a vital part of any web based project. It can be carried out by testers like you or a small focus group similar to the target audience of the web application.

Test the site Navigation:

Menus, buttons or Links to different pages on your site should be easily visible and consistent on all webpages

Test the Content:

Content should be legible with no spelling or grammatical errors.

Images if present should contain an “alt” text

Tools that can be used: Chalkmark, Contentsquare, and Clixpy

3.Interface Testing:

Three areas to be tested here are – Application, Web and Database Server

Application: Test requests are sent correctly to the Database and output at the client side is displayed correctly. Errors if any must be caught by the application and must be only shown to the administrator and not the end user.

Web Server: Test Web server is handling all application requests without any service denial.

Database Server: Make sure queries sent to the database give expected results.

Test system response when connection between the three layers (Application, Web and Database) cannot be established and appropriate message is shown to the end user.

Tools that can be used: Ranorex

4. Database Testing:

Database is one critical component of your web application and stress must be laid to test it thoroughly. Testing activities will include-

Test if any errors are shown while executing queries

Data Integrity is maintained while creating, updating or deleting data in database.

Check response time of queries and fine tune them if necessary.

Test data retrieved from your database is shown accurately in your web application

Tools that can be used: QTP, Selenium

5. Compatibility testing.

Compatibility tests ensures that your web application displays correctly across different devices. This would include-

Browser Compatibility Test: Same website in different browsers will display differently. You need to test if your web application is being displayed correctly across browsers, JavaScript, AJAX and authentication is working fine. You may also check for Mobile Browser Compatibility.

The rendering of web elements like buttons, text fields etc. changes with change in Operating System. Make sure your website works fine for various combination of Operating systems such as Windows, Linux, Mac and Browsers such as Firefox, Internet Explorer, Safari etc.

Tools that can be used: Dynatrace

6. Performance Testing:

Website application response times at different connection speeds

Test if a crash occurs due to peak load, how does the site recover from such an event

Make sure optimization techniques like gzip compression, browser and server side cache enabled to reduce load times

Tools that can be used: Loadrunner, JMeter

7. Security testing:

Security Testing is vital for e-commerce website that store sensitive customer information like credit cards. Testing Activities will include-

Test unauthorized access to secure pages should not be permitted

Restricted files should not be downloadable without appropriate access

Check sessions are automatically killed after prolonged user inactivity

On use of SSL certificates, website should re-direct to encrypted SSL pages.

Intruder is a powerful vulnerability scanner that will help you uncover the many weaknesses lurking in your web applications and underlying infrastructure. Offering industry-leading security checks, continuous monitoring and an easy-to-use platform, Intruder keeps businesses of all sizes safe from hackers.

Features

Best-in-class threat coverage with over 10,000 security checks

Checks for configuration weaknesses, missing patches, application weaknesses (such as SQL injection & cross-site scripting) and more

Automatic analysis and prioritisation of scan results

Intuitive interface, quick to set-up and run your first scans

Proactive security monitoring for the latest vulnerabilities

AWS, Azure, and Google Cloud connectors

API integration with your CI/CD pipeline

8. Crowd Testing:

You will select a large number of people (crowd) to execute tests which otherwise would have been executed a select group of people in the company. Crowdsourced testing is an interesting and upcoming concept and helps unravel many a unnoticed defects.

Tools that can be used: Crowd Testing Platform

This concludes the tutorial. It includes almost all testing types applicable to your web application.

As a Web-tester its important to note that web testing is quite an arduous process and you are bound to come across many obstacles. One of the major problems you will face is of course deadline pressure. Everything is always needed yesterday! The number of times the code will need changing is also taxing. Make sure you plan your work and know clearly what is expected of you. Its best define all the tasks involved in your web testing and then create a work chart for accurate estimates and planning.

How To Protect Against Vendor Lock

It appears that Oracle CEO Larry Ellison is aggressively either buying or putting out of business potential chúng tôi and HP look to be his latest targets on the latter path and his goal appears to be total account control, that is, a situation in which one vendor single-handedly has an enterprise’s entire account.

Ellison says he is building a company like IBM in the 1960s, which wouldn’t be a bad thing. But I’m pretty convinced he is building a company more like IBM in the 1980s and that IBM and EMC both are closer to the way IBM was in the 1960s than Oracle ever will be.

However, Oracle isn’t the only company going after this total account control concept. And given total account control often has historically led to account abuse, I thought it would be timely to revisit the defenses you have when a vendor gets this bug and then decides to abuse chúng tôi let’s talk about all of that this week.

Looking back, the IBM of the 1960s was in line with many companies of that time. Employment was for life, there were pensions, even a company song and that was when the phrase “no one ever lost their job buying from IBM” was chúng tôi was trusted and didn’t abuse that trust and had unbreakable rules with regard to disparaging competitors. The idea of chasing a competing CEO across the country with process servers would have been below the chúng tôi defined ethics, honor, and good behavior in business.

Not many companies like this exist anymore, but if you were to make a list, firms like IBM and EMC would head it.

Avoiding the Downside of Account Control

First and foremost is, you should do everything you can to avoid letting any vendor get the kind of control that would allow them to dictate pricing. But even if they get that kind of control you have options.

One option is to freeze new purchases and expand on other chúng tôi reduces the account control over time and you can increasingly use the very real threat to negotiate more favorable terms when you renew your licensing agreements.

Your second option is to negotiate some flexibility for things like virtualization during initial contract negotiations or during chúng tôi do have to look at credible competitive alternatives, but in this market you should be able to find strong migration offerings from competing vendors and seriously bring them into the process to give you negotiating leverage.

You may have to do one or two competitive migrations before any dominant vendor gets the hint. But this will pay dividends long term and balance out the negotiating process.

You can also form buying blocks or use centralized buying services. The US Government has the General Accounting Office, which often sets contract terms for most agencies and state governments, often for buying blocks to get more favorable terms. Similarly, companies can often use large services organizations like HP’s, Dell’s or IBM’s to get more favorable terms. I expect HP’s services organization would be especially aggressive at the moment.

Notify the damaged vendor. If one of your other vendors is damaged by the practices of the dominant vendor, that firm may be able to argue anti-competitive practices. They’ll likely be able of offer ways other customers have used to get around the chúng tôi gives you access to more information on how to respond and may put additional pressure on the dominant vendor to discontinue this practice.

Finally, think about outsourcing the solution. Often large service providers have much more power in a negotiation than you do because they aggregate customers and can use their massive size to gain more favorable terms.

Wrapping Up: Avoid Account Control like the Plague

New Smaller Seo Conferences & Workshops

Search Engine Strategies, in all of its success and growth, is an amazing conference circuit attracting many from the worlds of SEO, search marketing, media buying, public relations and all types of businesses to its seminars.

But at times, the amount of people, information and networking can be overwhleming and if you’ve attended enough SES’s and keep up on industry news, the information in some of the sessions can be a bit lacking and redundant.

SES also comes around once a year to the major US business centers of New York, Chicago, San Jose and Miami; and if you or your colleagues are the types who crave real person interaction with others in the search marketing community, a year may be a bit too long to wait.

Enter a new conference business model which is taking off and adding an alternative to Search Engine Strategies, the smaller SEO or SEM conference.

Serveral groups have recently launched smaller workshops, seminars and conferences which fill the intimacy void that is not part of the SES lineup. These conferences, which cost a bit more to attend than SES, lead to more of a one on one experience with search industry experts that is well worth the price of participation.

* Elite Retreat : With limited availability, the Elite Retreat lives up to its name giving attendees the opportunity to discuss their business model and current or planned marketing structure with SEM and online marketing industry experts Jeremy Schoemaker, Lee Dodd, Aaron Wall, Darren Rowse, Kris Jones and Neil Patel.

* SEO Days : SEO focused conference is having its first 2 day event in London, hosted by David Naylor, Greg Boser and Jennifer Slegg .

* SEO Class : SEO and SEM conference will begin on March 23rd in NewYork with a free session for Non-Profit Organizations. SEO Class is hosted by industry experts Jeremy Schoemaker, Rae Hoffman, Todd Malicoat, Greg Niland and Michael Gray.

* High Rankings : Another limited edition 2 day conference on SEO, High Rankings Seminars have been teaching SEO on a personal leel for years. Speakers and diners (yes, you actually dine with the speakers) include Jill Whalen, Christine Churchhill, Karon Thackston, Scottie Claiborne, Matt Bailey and Lee Odden. The next High Rankings SEM Seminar will be help in Minneapolis, MN on March 15th & 16th.

For more information on these and other search engine conferences, I highly recommend Aaron Wall’s SEO Conference Calendar and reading Lee Odden’s post; SEO Training: Small is the New Big.

What are you waiting for? Attend the next search conference near you!

How To Do A Content Gap Analysis For Seo

One of the most common questions I get regarding content marketing is “How do I know what to write about?”

Looking to SEO keyword research is one way to determine which topics to tackle on your website.

But how do you know if you are missing out on other, more lucrative opportunities?

Conducting a content gap analysis is a smart way to find the “gaps” in your content.

This will help you come up with strategic content ideas that will pull in more traffic, convert more customers, and provide even more value to your target audience.

Here’s how to do an effective content gap analysis to audit your content strategy and improve your website’s SEO.

What Is a Content Gap Analysis?

A content gap analysis is the process of finding holes in your existing content.

It involves identifying missing content pieces that could and should align with the various stages of your target audience’s buyer’s journey.

Analyzing your existing content offerings allows you to see where you might be missing valuable assets that could guide readers to the point of purchase.

A content gap analysis often includes an audit of your:

Webpages.

Blog articles.

Social media content.

Landing pages.

Ebooks and downloadables.

And other content assets.

Running a content gap analysis is crucial to finding holes in your content so you can fill them and make it easier for users to find your website and buy from you.

Mapping Your Content to the Buyer’s Journey

Not every visitor who comes to your website will be ready to buy.

Oftentimes, they will simply be on the hunt for information, wanting to compare their options, or price-shopping for the best solution.

Your goal is to create content for every stage of the buyer’s journey – whether they are “problem-aware,” “solution-aware,” or at the final decision stage of your purchasing journey.

Many brands focus on creating informative content in the form of blog posts to draw in a wider audience, and “money” pages to convert those users into buyers.

But this creates gaps where people who are still considering various options may fall through the cracks.

In conducting your content gap analysis, you’ll want to identify whether you have content for the Awareness, Consideration, Decision, and Success stages of the funnel.

Awareness pages target keywords related to a problem your audience is facing. This content serves to address this problem and offer valuable information but not immediately convert the reader into a customer.

At the Consideration stage, people are comparing various solutions to their problem. They might be reading comparison guides, reviews, or “best of” posts.

You can create content that compares your service/product to your competitors or simply pose your brand as one of many solutions in a round-up post.

The Decision stage is where you will find most “money” pages. These are your sales pages, service pages, etc. that serve as the final checkpoint before a user buys from you or contacts you.

These pages will be more branded than your Awareness and Consideration content.

Finally, Success content serves to reassure customers that they will achieve their desired outcome.

This can be as simple as a Thank You page or as complex as a follow-up email sequence that connects them with ongoing support or asks them for a review.

You don’t want to give users an opportunity to fall through the gaps.

4 Steps to Conducting a Content Gap Analysis

Content gap analysis is more than simply combing through your blog posts to see if you are missing out on any juicy content ideas.

There is a simple, step-by-step process to find the clear gaps in your content and fill the holes in your content strategy.

Here’s how to do it:

1. Map Out Your Buyer’s Journey

What steps does your target audience need to go through to get from A to B to C?

Take some time literally drawing or writing out the primary questions your audience has, the various options they might consider, what they are looking for before they buy, and what calls-to-action are likely to compel them to contact you.

For example:

A small business owner may be struggling to get their finances together.

With this problem in mind, they search for “how to manage my small business finances.”

This article provides 10 helpful tips, one of which is to use online accounting and bookkeeping software.

The business owner goes back to Google and searches for “best online bookkeeping software.”

They are taken to a roundup post of the top five bookkeeping software providers.

The business owner does a search for two of these companies, comparing the pros and cons of each.

Once they are sure which company sounds like the best fit for them, they end up on the company’s Sign Up page and sign up for a free trial.

After a week or so, the company follows up with an email sequence promoting it’s paid bookkeeping software.

Because the business owner loved this brand, they decided to sign up for a paid subscription.

In the above example, you can see where there are several opportunities to create content at each stage of this buyer’s journey.

Your goal is to map this out for your own business, based on the various services and/products you have to offer.

2. Conduct Market Research

One of the best ways to come up with content ideas that align with what your audience wants is to simply ask them what they want.

Conducting a market research survey will help you uncover your audience’s most burning questions, concerns, pain points, needs, and goals.

This feedback then informs your website content strategy.

Use Google Forms to create a simple, anonymous survey to send to your target audience.

Some questions to have in your survey include:

What questions do you have about [topic]?

What do you struggle with the most when it comes to [topic]?

What solutions have you tried in the past?

Why didn’t these solutions work for you?

What are the top three things you are looking for in a [service/product]?

Where do you go to find/search for solutions like [service/product]?

What’s the deciding factor between you choosing [Solution A] or [Solution B]?

The responses you get to your market research survey will provide you with a treasure trove of content ideas, all of which align with the real needs and concerns of your potential customers.

3. Analyze the Content on Your Website

While your brand likely publishes or shares content across a variety of platforms, you’ll want to be sure that the content on your website, at the very least, aligns with the buyer’s journey and doesn’t leave gaps for your potential customers to fall through.

Crawl your website for all URLs and determine how (or if) they align with each stage.

Then, you can determine whether you are missing content that bridges the gap between one stage and another.

For example, if you are a law firm and have an article titled “How to File for Divorce” and your immediate call-to-action is to “Hire a lawyer” and direct them to your Contact page, you may be deterring people who aren’t sure they need a lawyer yet.

Instead, you may want to link to an article like “12 Things to Know Before Hiring a Divorce Attorney” or “4 Steps to Finding the Best Divorce Lawyer in Your Area” so you can nurture them before you hit them with a pitch to hire you.

Another way to find gaps on your site is to use SEO tools to see what keywords your site is already ranking for.

Then, in searching for these keywords, you can find related keywords you may not be targeting with existing content.

4. Analyze Your Competitors’ Content

Determining what’s missing from your site often involves a bit of “process by elimination,” but looking at what your competitors are doing – and comparing how your site measures up – is a good way to find some additional gaps.

If your competitor’s funnel is more or less the same as yours, see what content they’ve created to lead users from one stage to another.

Do their articles direct readers immediately to a contact page?

Or is there other content that nurtures the user before they buy (like comparison guides, FAQ pages, case studies, etc.)?

Now, what works for one site doesn’t always work for another.

You don’t want to copy your competitor’s strategy. Rather, you want to see where you might have cracks in your own strategy so you can come up with something better than what your competitors are doing.

You can also use SEO tools like SEMrush to see what keywords your competitors are ranking for and align these with some new content ideas.

Mind the Gap

Many marketers and business owners make the mistake of focusing on “money” pages in order to push the sale, or informative blog articles to draw in readers.

You need both, but you also need content that bridges the gap between each step of the buyer’s journey: from when they are first “problem aware” to when they are at the point of making a purchase decision.

Conducting a content gap analysis is key to finding holes in your existing content strategy so you can be sure to create new content assets that generate traffic and funnel users to the point of purchase.

It also gives you a chance to identify new keyword opportunities based on what your competitors are (or are not) targeting.

A content gap analysis involves auditing what you currently have and then laying out a content strategy that meets users at multiple touchpoints.

That way, you have valuable content that nurtures even the coldest audience into a purchase-ready customer.

More Resources:

How To Block Spam Traffic From A Referral Website Using Cloudflare? – Webnots

This is a competitive world and you will have a heavy competition regardless of whether you are doing an online or offline business. Online businesses have additional problem that your competitors can easily analyze and find your strategic position in market using traffic analytics tools like Semrush. The first thing people do to destroy your online business is to spam your site links all over the internet especially on pornography and malicious sites. This will directly impact your backlink profile and you will start losing ranking in Google and other search engines. If you notice thousands of referral traffic come from a single spam site, then you should act and block the traffic to safeguard your server and ranking. In this article, we will explain how to block traffic from a referral website using Cloudflare WAF rules.

Blocking Traffic from a Website

It is super easy to block a country level traffic or a specific IP address. Especially, you have lot of plugins to do this when using content management platforms like WordPress. However, there are not many tools available to block a specific website from which you get targeted attacks. Here are things you need to block spam traffic from a referral website.

1. Finding Referral Traffic from a Site

First thing you need is to find the website from which you are getting spam or automated traffic. This needs a bit of understanding of how referral traffic is identified by analytics tools. There are four ways to get traffic to your website.

Organic from search engines.

Social traffic from Facebook, Twitter, etc.

Referral traffic from other websites having links pointing to your site.

Login to your Google Analytics account. We show here with Universal Analytics setup and you can use GA4 also for this purpose.

Here you can find the list of domains with the number of times referred. By default, the report shows for a week duration which you can change to a month or longer. This will give you the correct analysis of which domain is referring your site more for a longer time duration.

Find Referrer Sites in Google Analytics

You can analyze the site and the linked pages to find whether it is natural or your competitors using this purposely.

2. Disavow Referring Domain

Once you are suspicious about a domain, next steps is to disavow the domain using Google disavow links tool. This will inform Google to demote the domain. Google will NOT consider the links coming from that domain to your site when calculating the search result ranking positions. You can learn more on how to use Google disavow link tool for domains, subdomains and individual URLs.

3. Setup Free Cloudflare Account

Go to chúng tôi and create a free account. You need to add your site in the account and change the DNS nameservers to Cloudflare to use the free CDN and firewall. You can learn more about setting up Cloudflare account with WordPress site and the process is same for any other platform.

4. Blocking Referral Website in Cloudflare

Cloudflare offers various security features to block automated bots, protect hotlinking images, block IP address, block a country, etc. Follow the below steps to block the spam referral site you found from Google Analytics account.

Open your Cloudflare account and select the site from the list.

Navigate to “Firewall rules” section where you can create up to 5 rules for a free account.

Create Firewall Rule for Blocking Referral Site in Cloudflare

On the next screen, provide the name for your firewall rule. You can provide any name like “Block Competitor Spam Referral”.

Block Referring Domain in Cloudflare

Make sure not to select “equals” for operator as you may make mistake in entering the domain name in the “Value” field. For example, if the referring domain name is chúng tôi using equals with chúng tôi will not block that domain. So, safely use “contains” and the domain name like chúng tôi to perfectly apply the blocking rule.

5. Testing Firewall Rule

After applying the firewall rule, you should not see the referral traffic from the domain in Google Analytics account. Since you use Cloudflare’s nameservers, the request will be blocked by Cloudflare before it reaches your server. This will not only help to block the referral domain but also save lot of server bandwidth.

6. Finding Blocked Statistics Details

Cloudflare will record complete statistics of each URL blocked from the referral as part of the firewall rule.

Find Rule Details and Blocked Items

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