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Thanks to social media, you’re able to share a lot in very little time. One feature that helps you share anything you want is Instagram Stories. It’s a feature that’s been available for some time now, but that some may not have tried until recently.What Are Instagram Stories?
If you know what Snapchat Stories are, then you know what Instagram Stories are. You can make up an Instagram Story of either videos or images that can only be seen once. What you share on your Stories won’t show up on your feed or profile grid.
By opening your story and tapping on the three horizontal dots, you can erase any video or picture. You can also mention someone in your Instagram Story, for example, by tapping on the camera icon in the top-left of your display.
You can also swipe right anywhere on the news section, and after taking a picture or shooting a video, tap on the Aa. Type @, followed by the name of the person you want to mention, and select that user.How to Create Instagram Stories
To the left of where you can view your friends’ Stories, you’ll see your profile picture with a plus sign. Tap on your profile picture, and the Story camera should be open. When the Story Camera opens, choose from the options at the bottom if you want to create a boomerang, superzoom, rewind, hands-free, etc.
If you want, you can also add content from your camera roll to your Instagram Stories. You can do this by swiping up when you’re at the stories camera; you should see the latest content you’ve added to your device.
At the top-right you’ll see an option that will allow you to add various images or videos to your Instagram Story. As you select what you want to add, you can see a small preview of the image selected at the bottom-left. Tap on the next button, and you can either share it with a specific friend, or you can add it to your Instagram Story.
By tapping on the happy face at the bottom-right, you can add some great effects to your face that will make an interesting story video. If you want to type out a message, tap on the A, and type out your message. You can change the style of the text to either neon, typewriter, strong, classic, or modern. The font option will be to the left of the Done option.
To add more color to your stories, tap on the pencil icon after taking a picture, and long-press on the white circle. All you have to do is choose the custom color you want to add.Conclusion
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Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement.
Instagram has long offered the ability to save regular posts as drafts, while stories have always had to be created at the time of publishing.
If a user starts crafting an Instagram story, and wants to put more thought into it before publishing, there’s no way to save one’s work to finish at a later time.
There are several use cases where the ability to save story drafts will be a welcome addition to Instagram.
Adam Mosseri, head of Instagram, says this is a highly requested feature:
You asked and we’re delivering… story drafts coming soon 📣
— Adam Mosseri 😷 (@mosseri) March 23, 2023
Instagram’s main Twitter account also confirmed this update is on the way soon:
Something new is coming 📣
Soon you’ll be able to finish what you started with story drafts.
— Instagram (@instagram) March 23, 2023
Few specifics are available at this time, but it’s not too early to think about the ways this feature can be used in a strategic way.How to Use Instagram Story Drafts
According to Instagram’s own data, there are 500 million accounts using stories ever day.
Of the accounts using Instagram stories, one-third of the most watched content comes from businesses.
One in five stories gets a direct message from its viewers, making this feature an effective way for businesses to remain visible and generate engagement.
That’s not lost on most businesses, as Instagram says over 50% of all business accounts on the site create stories in a given month.
Instagram stories are well regarded by influencers as well. A report on influencer marketing from MediaKix find Instagram stories are the second most effective content type – behind regular Instagram posts.
With all of that said, it’s worth looking at story drafts more closely and thinking about ways the feature can be used as a tool rather than an afterthought.
Here are a few uses cases that come to mind.Create in Advance, Publish Later
This could either be done ahead of a big announcement, or simply to save for posting at a time when when a business’s audience is more active.
Businesses can create the content when they have time, save it, and hit the send button when their audience is most likely to see it.Team Collaboration
Saving Instagram story drafts can be a useful addition to the workflow of teams that manage a single account.
Teams can collaborate on content by adding to and editing story drafts before they go live. Similar to how teams would collaborate on a WordPress post or a Google Doc.
If you’re a marketer working for a client that likes to review content before it gets published, drafts will make it easier to get their approval on stories.Give it A Second Thought
Some content is better left in the drafts, but we often do not start second guessing our own content until after it’s been created.
If you’re having second thoughts after crafting a story, soon you can save your work and review it later rather than deleting it.
Look for this small but useful addition to Instagram to be available in the near future.
Sources: Instagram, MediaKix
Facebook stories are short user-generated collections of videos and photos. Every day, many fascinating and informative stories are published on Facebook. However, these stories will be disappeared after 24 hours of the time they were published.
To avoid this problem, you can download Facebook stories for later viewing. There are many methods available for this purpose. This article discusses many techniques to download Facebook stories on your mobile or computer device.Method 1: How to Download Facebook Videos Step by Step Using iTubeGo
iTubeGo is a cross-platform video downloading application that more than 1M+ active user’s trust.
It helps you to save videos in high resolution and even in 4k.
It is a free Facebook video downloader that can also download audio.
Cross-platform usage (works on 1000+ sites) enables you to use the same to save videos from multiple sites.
Here is a step-by-step process on how to quickly download Facebook videos from iTubeGo:
Step 2) Launch the iTubeGo application on your computer.
Step 4) Copy the Facebook video link and paste it into iTubeGo.Method 2: Download Facebook Story on Mobile
Users publish daily updates on their social media accounts through stories. You may use specific techniques to download your friends’ Facebook App Stories without their knowledge and watch the saved videos as often as you like.
Here are steps to download Facebook stories and videos online on a mobile device:
Step 1) Access the play store and download Friendly Social Browser
Step 2) Select Facebook, enter your ID and password, and log in.
Step 3) Open any story you want to save and hit the download button.
Step 4) The story will be saved and downloaded into your mobile phone. The above steps help you download any story from your friend’s timeline.Method 3: Download Facebook Story using Chrome Extension Story Saver
Following are the steps to download any story using a Google chrome extension: –
Step 1) Install the extension Story Saver.
Step 2) The story saver extension will appear in your Chrome browser’s extension section.
Step 3) Open the story that you want to save.Method 4: Download Facebook Stories Anonymously
It isn’t easy to download someone else’s story without them knowing.
Here, are steps to download Facebook stories Anonymously:
Step 1) Start the app. From the timeline, choose the story.
Step 2) Turn off your mobile data.
Step 3) Turn on Airplane mode before viewing and downloading the story using the mentioned methods.
Step 4) Select the anonymous reader option and view stories without being caught using the Friendly for Facebook App.FAQ
The Facebook story typically has a 24-hour lifespan. After 24 hours, users can save their Facebook story, which they may view themselves in the Story Archive. So, it is better to download this story as soon as you view it.
Here, are steps to do this:
Step 1) Copy the link address from the URL bar of your web browser if you are using Facebook.
Step 2) Play the story using the Facebook mobile app, then hit the share button to copy the shareable URL.
It is simple to save and view any Facebook story without getting noticed. However, the Facebook app doesn’t have a built-in download feature. So, download and use any third-party application, for example, “Friendly for Facebook,” which is the most trusted app by users globally, which is a globally trusted app.
Here are the steps for that:
Step 1) Sign in with your Facebook account after installing the application.
Step 2) Now, enable the anonymous option view under the stories setting.
Step 3) You can now view and download Facebook Stories without getting known.
There’s a reason every office building, mall and hotel has a permanent map as soon as you walk in: People want their information relevant, easily digestible and accurate, and there’s no better way to introduce them to your space than by providing exactly what they’re looking for.
And tablet-based kiosks can do much more than any static display ever could. Whether presenting information in multiple languages, using touchscreen menus to quickly navigate a wealth of information, or even hosting a face-to-face call with someone who can provide greater assistance, tablets make it easy and uncomplicated to create an informative, user-friendly experience, which has become increasingly important today.
How do you make all this work? Here are four key steps to creating a tablet-based kiosk.1. Define objectives
It’s OK to start with a vague initial thought: “I want a map,” or “We need a product catalog,” or “Our daily schedule doesn’t meet our needs.” But before you go any further, you need to lay out a clear vision of what the end result is going to look like.
An information kiosk usually presents a seamless interface and runs a single application, so your definition doesn’t need to be complicated — and shouldn’t be, because complicated kiosks are not very successful. It’s easier if you have a single application already selected, but it’s not required. Because modern tablets are based on modern browsers, building a web-based application for a kiosk is not a major undertaking.
In some cases, you may want to set up a multi-app kiosk, which allows managers or users to cycle between two or more specific functions with locked-down settings — for example, your company app plus a web browser that can only access your corporate website. As you expand your kiosk’s apps and settings, keep in mind the more you have, the more complex your configuration will be. Beginning in June 2023, Samsung Knox Configure officially introduced support for multi-app kiosk setups — which can streamline the process of creating and maintaining this type of arrangement for your business.
But whether you have one app or several, it’s important to be specific and clear. Be sure to answer these five questions:
What specific information will the kiosk present, and how will that leverage the kiosk’s interactive power? For example, event information might be the starting point, but a map and directions might be the very next thing guests want to see.
What kinds of users will engage with this kiosk? Also establish a rough idea of the number of users, because kiosks usually only service a single user at a time. This helps in planning the number of stations.
Where will the information be stored and updated? Ideally, a kiosk will be connected to an online system using Wi-Fi (or Ethernet if necessary) that provides constantly updated information. Standalone tablet-based kiosks don’t deliver the kinds of information people are accustomed to getting today, and will take more effort to keep updated.
How much time will they spend at the kiosk? When you define the time window, whether it’s “10 seconds” or “10 minutes,” you set expectations about the experience at your kiosk.
Will you need special hardware features, such as printers or cameras? If you want anything beyond a touchscreen, get that requirement down on paper early.2. What should the kiosk look like?
There’s a big industry of companies making specialized mounting hardware to secure tablets of all sizes, which offers a lot of flexibility and options to the implementing team. Do you want something in a standalone cabinet? Mounted to a wall? That a user can carry around? Having a vision of how it should look will help your team select the right mounting system.
A diagonal screen size of around 10 inches is very common, and tablets of that size can be purchased for $250-$500 — although the cost of the tablet itself is not a major part of the whole project (more on that later). Smaller screen sizes, such as the more compact 8-in. tablet are also available, with prices in the $150-$300 range. Larger screens are available as well, both in tablets and as standalone touchscreens, but they do drive up costs.
Keep in mind any special hardware features you might want to use, such as cameras and external printers, and how they will integrate with the kiosk. For example, a kiosk that looks like a traditional lectern won’t offer a particularly pleasing camera angle — you’ll want something that faces the user head-on.
Avoid keyboards, whether real or virtual, which can be frustrating and time-consuming when used for anything longer than two or three words. Mice and styluses should also be eliminated except in controlled environments. Touchscreens with simple tap gestures should be all that’s needed to navigate. This also simplifies the construction of the kiosk and gets information out front, with minimal distractions.3. What’s the use case?
This step is where the project gets handed from business leader to IT group, because the following steps involve technical implementation. This is also the time to include any special cases or details, such as multiple languages or specific data sources (such as nonkiosk applications) to be used.
It’s important to have the big picture of how the kiosk will fit in with other applications, either in place or in the pipeline. If the kiosk is a natural complement to a mobile application or needs similar branding and user experience, this is the time to get these details on the table. Integration between user mobile devices and the kiosk application can be simple, such as by taking a picture of a QR barcode displayed on the kiosk, if that helps extend or improve the experience.
One great way to hand off the project at this point is to use “persona-based” scenarios. These help explain your vision to the technical team responsible for implementation. Personas are a simple way of presenting different use scenarios, and they help everyone involved in the project get on the same page.Get your ultimate guide to Knox Configure
Learn how to optimize mobile devices for your unique business needs using Samsung Knox Configure. Download Now
For example, if you’re creating a catalog kiosk for use in a retail location, you might define “Preshopper Pete,” someone who already knows exactly what he wants when he comes into the store and just needs to get to the right location as quickly as possible. Then there’s “Economical Ellen,” who is interested in knowing where you’ve placed the discounted and marked-down items today. Finally, “Browsing Billie” wants to find a particular department so they can browse items without anything specific in mind.
If the cute persona names and specific flows are too much or don’t fit, don’t worry — the key here is to describe how a user is going to approach the kiosk and get information that is accurate, useful and received as efficiently as possible. You could, for example, just write “a user will walk up to the kiosk, find their event on a list on a single page, touch it and see what room it is in and when it starts and ends, along with a map of how to get there.”
The more time you spend defining what you want now, the better the chance you’ll get it, so get as many details down as possible.4. Design with a life cycle view
The tendency for IT teams will be to immediately look at hardware and software one-time capital costs: how much the tablets and mounting hardware costs, and the cost to design the application. But these costs are only a small part of the big picture. The real costs are management and maintenance.
From the first moment, converting a standard off-the-shelf Android tablet into a kiosk device, locked and secured, can take hours of effort, and is error-prone even for teams accustomed to dealing with tablets. Thinking about the mundane details of how tablets will be deployed, updated and managed is easily overlooked — and you shouldn’t let that happen.
Fortunately, you’re not the first organization to want to use tablets as an accelerator for a kiosk project. Tablet vendors are building infrastructure beyond just providing tablets — they’re helping with the total life cycle. These cloud-based software tools can grab a device, push a rock-solid configuration to it and define all the critical kiosk features, such as disabling buttons or system management functions, or applying corporate branding.
For example, Samsung’s Knox Configure tool includes “ProKiosk mode,” which provides a list of settings needed to fully turn an Android tablet into a secured and dedicated kiosk device — everything from screen timeouts to audio levels to network definitions to autolaunch of specific applications, and all the settings in between — some of which aren’t even available in the normal operating system GUI. Knox Configure also provides for continuous updating — changing profile settings or updating software as the project moves from development to operations phases.
Using off-the-shelf tablets, mounting hardware and configuration tools such as Knox Configure, you can move quickly and economically from business vision to technical implementation.
Browse Samsung’s range of business tablets to find the perfect size and capabilities for your kiosk. Need help choosing? Take this short, free assessment to find the best tablet for your organization.
To set up your new Instagram account, you will need to download Instagram for Android and open it.
Once you are in the application, you will need to press the Sign Up tab. Here you will need to add an email address, username and a password to continue. Optionally, you can add in your phone number and a profile picture.Adding Friends to Instagram
After entering in that info to create the account, you can search for your friends who already use Instagram. You are given the option of either looking in your phone’s address book or searching your Facebook friends. If you choose the Facebook option, you will need to sign into your Facebook account and authorize Instagram.
If you want to skip the friend search, you can always choose a couple of people to follow from the suggestions Instagram gives you. You can always go back and add more people from the suggested user list if your real life friends are boring.Instagram Main Screen Icons
The icons along the bottom are:
Home – Brings you back to the stream of images from people you are following.
Explore – Shows a bunch of popular (and usually pretty cool) images from random users.
Camera – Press this to initiate taking a picture or use it to select an image from your phone’s photo gallery.
Bubble with a heart– This is your News tab. You can see what images the people you follow like. In the You tab is where information about who wants to follow you and who likes your images will be displayed.Taking a picture with Instagram
Pressing the Camera icon in the bottom row will activate the Android’s camera. You may be asked to choose the camera or photo gallery. If you would like to add filters to an image previously stored on your phone, select photo gallery. Otherwise select camera and capture the image.Using Instagram Filters
The screen directly after you take your picture is where all of the fun takes place. There are a lot of different adjustments and filters to use.
The icons across the top of this screen are:
Top left icon – Removes the border some filters use.
Droplet icon – Adds different blur shapes, either a circle or a line. You can also move the center point with your finger to focus in on a certain part of the image.
Sun icon – Use this to lighten and darken the image.
Tilted square icon – Rotates the image clockwise.
The Filters are along the bottom of the screen are:
Normal – No change to the image. Amaro – Lower quality looking image.
Rise – No boarder with a slightly cloudy look.
Hudson – Lower contrast image with a black boarder.
Sierra – White boarder with a higher contrast exposure.
X-Pro – Thin black boarder. Adds an almost journalistic look to the image.
Lo-Fi – Slightly degrades the image and adds a thin boarder. The image almost looks like it was set on a piece of paper.
Earlybird – White boarder and adds an early morning light feel.
Sutro – Darkens the image and adds a black boarder.
Toaster – Gives the image a white boarder and adds a slight burned look to a portion of the image.
Brannan – Darkens the image and adds a slight amount of contrast, adds a thin black boarder.
Inkwell – Black and white image with a white boarder.
Walden – Adds a foggy effect and a black boarder.
Hefe – Darkens the image and adds a black square boarder
Valencia – Adds a slight brightness to the image.
Nashville – A blue-ish green-ish color and a black square boarder.
1977 – Faded and vintage looking with a square white boarder.
Kelvin– Kind of a sepia golden color with a boarder of warn edges.Upload your image to Instagram
After the effects are added, it’s time to upload the image. You have a few choices here. Adding a caption so people know what the picture is. Also you can add a Geotag to show the location where the picture was taken.Conclusion
Instagram is pretty easy to use and can add a lot of flair to your images. Do some playing around and I’m sure you will find out how fun it can be and why so many people take so many random pictures.
Which is your favorite Instagram filter?
Trevor is a freelance writer covering topics ranging from the Android OS to free web and desktop applications. When he is not writing about mobile productivity, He is coaching and playing the world’s greatest game… Soccer.
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Brands using Instagram stories as part of their social media strategy and what we can learn from them
One of the most important reasons for businesses to use Instagram Stories is relevancy in their followers’ feeds. Having stories that appear at the top of your follower’s feed helps keep your brand at the top of their minds. If you gain enough influence on Instagram, stories can also appear at the top of the explore page, helping gain a wider reach.
Firstly you might need to define which platform is best for your business Instagram stories or Snapchat? As Instagram’s features become very similar to Snapchat, it has become confusing for marketers to determine which platform is best to use for their business. Check out our blog post where we look at their differences and help you choose which platform is best for your business.
Once you know what platform is best, you need to decide what approach to take and how it will fit into your social media strategy. Use these six tactics and examples of brands using stories to help inform your own Instagram marketing strategy.Go behind the scenes
For most brands, this is the most popular use of Instagram stories, allowing you to share more of your brand with followers. Giving users a sneak peek into your day will make them feel special, especially if you don’t share this content anywhere else. One way you can implement this is taking your followers behind the scenes of an event or in the office showing what a normal working day looks like.
Try putting together a real story showing off your brand’s key assets and skills of your employees. This is a quick and easy way of selling your brand. One fitness influencer, AliceLiveing uses Instagram stories to share her gym routine so her followers can join in and copy the routine.
Liz Earl also shares behind the scenes shots of creative processes such as making products, editing her magazine and inspiration around the office. She often features photos or videos of her employees at work, giving followers an idea of the office culture and a glimpse into her everyday life.
Liberty of London often shows the creative process of their window and in store displays, promoting and pushing new products. This is a great way for retailers to show off their new stock and season trends.
Not sure you have anything interesting to feature? Think about your customers interests and what your company does on a day-to-day basis. Think about some of the fun aspects you could show them, such as socials, team meetings, brainstorming sessions or lunches out.Redirect viewers
Many marketers were thrilled when Instagram rolled out adding links to stories for all users, not just brands and top influencers. Why? Because it’s the only place on Instagram you can place a link to any single post on Instagram. This might lead to marketers and users adding one too many links too frequently. Making them less effective and annoying to your viewers. You want to lead them to only your best content and only when it’s necessary, making sure it adds value and context for your viewers.
The Bodycoach, best known for this lean in 15 books and snappy Instagram video tutorials, using stories to push his products and redirect his customers to his website. Once they land on his website this holds all his product information and details of his diet plans.
Vloggers and well-known influencers such as Marcus Butler and Pointless Blog use stories to push their YouTube videos and blog content. Updating their followers when new videos have been uploaded, making it easy for followers to swipe through.
How can you redirect viewers? Your main aim will be to direct your viewers to your website or key content. Firstly identify where you want to take your followers and find a way of pushing that on stories. You can also send them to new product launches, to drive traffic to relevant landing pages.Show your product in action using tutorials
A great way to get users to your site is through sharing tutorials of your product or service. Try including a full description of the product on your website or landing page so you can link to your website at the end of the story.
A number of companies have made excellent use of this tactic, Birchbox, a makeup subscription service are on of many. Featuring their monthly products, giving customers a sneak peek of what to expect. This is an effective sales tool, showing customers how your products perform in real time.
Saucony used stories to launch their new range of running trainers. Each shot promoted its key features, showing the product in action and featured a link at the end of the story directing the viewer to the product and product description.
Etsy often does ‘How to’ stories offering step-by-step instructions on creative projects. This is a great example of adding value for your customers and having fun with your social media. They don’t show the full tutorial, giving the viewer a reason to swipe through to their website for full the instructions.
What can your show your viewers? Do you have products you could demonstrate? or a service to promote? consider using stories to show off the best features of your products and give your followers an exclusive preview that they wouldn’t find anywhere else.Deliver special offers
Offering something your viewers can’t access anywhere else on other social media platforms gives them a reason to watch your stories and adds value for them. Using stories to promote your business’s special offers, you will give your followers and users a reason to watch your story, helping you deliver better results. You can do this through offering a discount code in the story or directing your viewers to a swipe up link. You can also direct them to a link in your bio which will take them to a landing page where they can learn how to redeem your offer. This will give your viewers a sense of urgency to act on the offer and could lead to an increase in sales. These two examples are using discount codes and swipe up commands to get the customers to their website.
If you’re launching a new product or have a notable announcement, using Instagram Stories reinforces the idea that people who watch your content are in-the-know. Try to get followers excited about your products and news. Ben and Jerrys chose Instagram Stories to announce their new dairy-free products.
What announcements do you have to share? Think about any upcoming events you might be attending or new product launches you have planned and consider using Instagram stories as part of your campaign. Can you offer an exclusive discount to your viewers? Why not trial an offer first and see how it performs before integrating it into your campaign.Share user generated content
Showcasing your customers and their images or videos in your Instagram stories is a great tactic to make your customers feel valued and encourage others to share content and engage with your brand. One Instagram account CoffeeCupsoftheWorld use follower photo submissions as part of their Instagram story series. This is an easy way of using stories to generate engagement and encourage your followers to submit photos.
Need Ideas? Consider sharing images of customers tagging your products or doing a Q&A. Your employees and customers can have a lot of interesting things to say, so make use of them. Consider a one-on-one interview or question panel of experts, discussing relevant topics to your business. Q&As are an easy way to provide interesting and valuable content for your followers.Live stream
You may have noticed Live streaming is the next big thing for brands looking to tap into real time connection with their audience. If you’re going live and providing great content, more people are going to tune in. These videos often rotate as more viewers tune in, and live videos end. So by going live often, you’re giving yourself a chance to appear and gain more followers. Instagram Live gives businesses a way to deliver time-sensitive content to your fans and network. Use this feature give your fans a unique insight into who you are.
E! News is a great example of using stories to feature live news. They create short photo summaries of recent news, allowing their followers to consume their content in a more visual manner. As well as live streaming behind the scenes of the show.
How could your business use Instagram Live? Live video is a great way to answer questions from your audience in an engaging way. Why not invite your audience to interact with some of your team and to show the people behind your brand. Take them behind the scenes or use live video to launch a product or big announcement. You can let the world know about your big news and also interact with your audience at the same time.
If you would like to find out more about using Instagram as part of your social strategy check out our Instagram marketing guide. Giving you practical steps and templates to Instagram success.
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