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Ah, Black Friday.
It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2023. But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses.
Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. That’s why the small businesses that stand out during the holiday season are the ones that connect with the unique wants and needs of their customers, get bold with their marketing strategies, and create thumb-stopping content that’s sure to get people talking.
Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. We interviewed Pantee’s founders, sisters Amanda and Katie McCourt, to learn how they did it, what the results were, and what they’ve learned for future campaigns.What is Pantee?
For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. The idea came to life in a thrift store in 2023, when Amanda was browsing second-hand clothing stores in London and was blown away by the number of brand-new t-shirts lining the shelves, tags still on them.
The short answer to Amanda’s question on how much waste we can’t see: a lot. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.Flipping the script with a ‘Blackout Friday’ campaign
Leading up to the Black Friday pandemonium in 2023, Amanda and Katie had one thing on their minds: overconsumption. Already an issue in the fashion industry during the regular season, Black Friday was sure to encourage consumers to make unnecessary purchases—many of which would go unused and end up back on shelves or, worse, in landfills.
So, while many small businesses grappled with whether or not to run sales and promotions, Pantee asked a different question: how could they create a successful campaign while staying true to their mission?
The solution: Reclaim Black Friday by rebranding it “Blackout Friday,” an initiative encouraging consumers to rethink their purchases and avoid impulse buying.
The message: Stop and think before you buy. Is it something you love? Is it something you need? If so, go ahead— buy and enjoy your new purchase. But if you weren’t already going to make that purchase, consider going without.
“Black Friday is the biggest impulse buying day of the year, and people get easily sucked into sales,” says Katie. “But the mentality should be: Is it really a bargain if you weren’t going to spend the money originally? Our campaign stance was not to encourage impulse buying, and we saw a lot of engagement because of the shared values and common ground it established with our audience.”
“There is so much overconsumption on Black Friday,” adds Amanda. “Our stance wasn’t necessarily don’t make a purchase, but if you’re going to, buy something you’ve wanted for a really long time.”
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Pantee didn’t stop there. To bring the campaign to life and put their words into action, the retailer turned off their website to all but their engaged customers, who were only able to access the website through a code they sent to their existing mailing list.
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The campaign was an overwhelming success, leading to a significant increase in sales, social engagement and reach, brand awareness and new customer acquisition.
Engagement on social media doubled throughout the campaign (from 4 to 8%), and organic social impressions reached over 4x the total followers at the time.
The campaign organically increased web traffic by 122% month-over-month in November 2023 without any supported paid spend.
Pantee’s mailing list grew by 33% in the week leading up to Black Friday.
The success of the social campaign extended far beyond Pantee’s Instagram, with the initiative featured in top-tier press including The Observer, Drapers, Reuters, The Daily Mail, and more.
“Brands often think that you can have values, but they won’t convert to sales,” adds Amanda. “But we think that’s changing—and this campaign is a great example of that.”
Pantee is now launching the campaign for the second year and looking forward to even more impressive results.4 lessons learned from one unconventional campaign
Whether you’re brainstorming future creative campaigns, building out next quarter’s social marketing strategy or already getting started on planning for next year’s holiday season, Pantee’s Blackout Friday campaign holds great lessons that every marketer should keep top of mind. We asked Amanda and Katie for their top four recommendations—here’s what they said.1. Hone in on your purpose
“We talk a lot about our values as a brand,” says Katie. “And time and time again, we’ve seen that if we talk about an issue, our values, or something with substance behind it, our engagement is so much higher. That’s what people want to see: something that gets them thinking.”
Amanda adds: “I think at one point, we lost our way a bit and became more product and sales heavy on our social channels, and we noticed that we weren’t getting the same reach. Pushing product works through email marketing and other areas of the business, but with social, we’ve seen a bigger opportunity to educate our audience and share useful information that they can walk away with.”2. An engaged community is everything 3. Don’t be afraid to be bold
“We learned quite early on with our social that the highest peaks of engagement happened when we took a stand for something,” says Katie. “We’ve always been quite mission driven, but we like to have fun with it and not be too preachy. When we’ve launched campaigns with our sustainability mission at the forefront, the engagement has been through the roof.”4. Remember that there’s more to social than what you’re posting
“Social media isn’t just about what you post, it’s about how you engage with other accounts and make people feel,” explains Amanda. “Spending time on your social platforms connecting with others, building relationships and establishing an engaged community is invaluable. We use our social channels for two-way conversations with both customers and our community – there is so much you can learn when you talk with them instead of at them.”
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Register and trademark your brand name to protect your brand’s growth and your business’s intellectual property.2. Why do you exist?
As a business, you want to make a profit. However, why you exist must go beyond money. Customers want to know what you believe and if it’s something they also believe.
Why your business exists is as important to your messaging as who you are. Review your company’s mission statement and ensure your branding is consistent with its message. If you don’t yet have one, define your business’s tangible values and establish a company mission. A mission statement defines your cause and purpose; it should suffuse your brand and every communication.
A few years ago, the author Simon Sinek gave a TED Talk in which he explained that people don’t buy what you do; they buy why you do it. For example, megabrands like Apple don’t sell anything other companies couldn’t provide. Instead, they sell a belief. Apple’s message, Sinek said, is “We believe in thinking differently.” This resonates on a deeper level than “We sell great computers that are easy to use.”
What does your company believe? Your brand should convey that to a target audience that believes the same.3. Who is your target market?
Everyone can’t be your target customer. When identifying your target market, be specific. Take the following steps:
Determine your target market’s demographics. Look at your target market’s demographics. Who do you see buying your product? Go beyond age to consider who will pay for your product or service.
Look at your competitors’ customers. Research brands similar to yours to see who they’re selling to. Do you want to go after a share of that target market or a different business niche?
Brainstorm descriptors for your target market. Descriptive words can help you understand your target audience, even if you don’t use them in branding materials. For example, do you see your target market as athletic? Are they readers? Do they pay attention to sourcing and want natural products? Are they nonprofit organizations, retailers, or consumers? What kind? Don’t be afraid to use your imagination.
Look for your natural customers. Be realistic about who you’re looking to attract. Most of all, consider who your most natural customers might be. Who are the people already seeking the solutions you’re selling?Essential elements of creating your brand
When you know who you are, why your product exists, and who your target market is, it’s time to create your brand. Every choice you make when presenting your brand to the world — photos, images, sounds and words — should reflect the same essence and identity.
Consider the following essential elements:
Choose your brand name. First up is finding the perfect business name. If you don’t already have one, give your company a name that reflects who your business is and why it exists.
Develop a brand logo. Your brand name will inform how you create the corporate logo — the visual image that instantly identifies your company or product in the marketplace. Your logo goes on every communication your company sends out, so shop it around to people who will tell you the truth. How does it make them feel? What does it tell them about your brand? What tweaks could better convey your identity? Your logo is your brand’s icon, and it’s costly and difficult to change after it hits the market.
Develop a marketing aesthetic. Your marketing aesthetic includes your logo and all marketing materials, including your website design and social media presence. Consider an aesthetic that best depicts your company, including a color palette. Use research that explains how color and hue affect consumers as a guide. Colors, logos and other design elements all say something about your company. Ensure you’re sending the right message.
Choose platforms that suit your brand. How you market your business, including its social media platforms, will convey information about your brand. Using TikTok for business can be a boon if your target audience is active on TikTok. Opt for Instagram for business if your customers primarily use Instagram. Your customers may span multiple social media platforms, and if so, you can tailor your messages for each platform. Your brand won’t change, but you can subtly alter your messages, language, images and sounds to be appropriate for each platform.
Sound branding can also boost brand recognition and sales. For example, consider a sonic logo like Netflix, soundscapes in a retail or restaurant location, and music in any business environment.What if you need a rebrand?
For a company to remain agile, it must evolve and adapt to new realities, including new offerings, methods and audiences. Sometimes, evolving means rethinking your brand identity.
You may need to rebrand your business for the following reasons:
The marketplace has changed.
Your product line has evolved.
You want to introduce a new offering.
A leadership change has shifted the company’s philosophy.
Your product appeals to a different audience than you first thought.
Your brand is outdated.
When rebranding is your best option, go back to the original questions that shaped your brand and answer them again to identify what has changed:
Who are you now?
Why do you exist now?
Who is your target audience now?
Here are some tips for rebranding:
Salvage what worked for your brand in its original incarnation. Dig into your company’s past experience. Look at sales reports and successful marketing campaigns. Can you integrate successful practices into your rebrand?
Examine your competitors. Do another deep dive into your competition. Are they staying relevant? Have they changed their messaging or image? Do their positive customer reviews give you insight into what your market wants? Do their negative customer reviews offer insights for your improvement?
Stay honest with your company and customers. Be honest with yourself, your team and your customers while rebranding. Ensure everyone understands why you’re refreshing your image. Never make new promises with your rebrand that you can’t keep.Risks of rebranding
Rebranding can come with the following risks:
Rebranding is expensive. You must remake every element of your brand, including your business cards, ad copy, website, business blog, social media accounts, newsletters and any other materials your brand uses. You’ll have to rethink your content strategy and pay graphic designers, content developers, web designers and other professionals to recreate materials.
Rebranding can confuse customers. A rebrand can cause confusion and uncertainty among existing customers. It’s imperative to communicate with them and let them know what they can still expect from your brand and what will change. Tell them why you’re making the change, and be positive. For example, “We feel that a fresh look is compatible with our evolving business” inspires more confidence than “Our sales are flagging, so we’re giving this a try.”
Customer loyalty is a crucial asset. Don’t lose loyal customers by springing a new brand on them without communicating.Why the right branding is worth the trouble
Branding can require significant effort and expense. But when you understand how to create a brand identity and invest in determining the right strategy, you’ll save yourself time, work and money in the long run. You’ll have already made fundamental choices about how to present your company.
Your brand reflects your company’s mission and purpose. That goes a long way toward helping you communicate with your customers concisely and consistently so they’ll be able to recognize your brand instantly.
Have you ever wanted to create an image with a transparent background? Whatever your reason, creating an image with a transparent background can be tricky and time-consuming if you don’t have the right tools or skills. Midjourney AI is the best tool to create an image with a transparent background in minutes using just your browser.
In this article, we will show you how to create Midjourney transparent background images and other features that will make it create beautiful images.Does Midjourney Transparent Background Support?
No. Images that are produced when you enter a prompt to generate them on Midjourney are saved in JPG format. JPG files do not allow transparency since they use the RGB colour space. Even if you specifically ask Midjourney to provide images with Transparent backgrounds, the AI won’t be able to handle your request, therefore nothing will change.How to Create Midjourney Transparent Background Image
Creating an image with Midjourney transparent background is easy and fun. Here are the steps you need to follow:
Step 1: Download and install Midjourney AI on your PC
Step 2: Launch Midjourney AI and enter a natural language prompt
The next step is to launch Midjourney AI and enter a natural language prompt that describes the image you want to create. You can also use some special keywords to modify your prompt, such as:
Additionally, by including any one or more of the following information, you can add negative prompts to input:
“-no realistic photo details”
Step 3: Generate an image using the prompt
After entering your prompt, you will see a preview of your image on the right side of the screen. You can also adjust the settings and parameters for your image on the left side of the screen. Some of the settings and parameters you can change are style, mode, color, filter, size.
Step 4: Remove the background for your image
once you’ve created an artwork with a plain or solid background, the next step is to remove this background altogether to create a transparent image where only the main subject in your AI art remains visible.
once you upload the image to chúng tôi , the tool will automatically edit it to remove its background. When the processing is complete, you should see the edited image without the background on the screen. You can also check out their article, Best AI Remove Background Images for Free for more details to create transparent images.
Step 5: Save your image as a PNG file with transparent background
You can also check out their blog, MidJourney v5.2 vs Stable Diffusion XL 0.9: Features, and Pricing for more details about Midjourney AI.Benefits of using Midjourney AI
Saves you time and effort: You don’t need to spend hours searching for images, editing them, or hiring a professional designer. You can simply type in what you want and get an image in seconds.
Flexibility and control: You can customize your image to suit your needs and preferences. You can also modify and refine your image until you are satisfied with the result.
Produces high-quality and unique images: The images generated by Midjourney AI are stunning and realistic. They are also original and not copied from any existing source.Frequently Asked Questions What are the system requirements for Midjourney AI?
Midjourney AI requires a Windows PC with at least 8 GB of RAM, 2 GB of disk space, and a GPU with at least 4 GB of VRAM.How much does Midjourney AI cost?
Midjourney AI is free to download and use for personal and non-commercial purposes. However, if you want to use it for commercial purposes, you will need to purchase a license from their website.What are some common file formats for transparent images?
Some common file formats for transparent images are PNG, GIF, and SVG. These formats support alpha channels, which allow different levels of transparency for each pixel in the image. JPEG does not support transparency, so it will always have a white background.Can I create Midjourney transparent background images for free?
Yes, you can use Midjourney AI to create transparent images for free. However, there are some limitations on the number of images you can create per day, the size and resolution of the images, and the features and tools you can access.Can I use Midjourney AI to create other types of images besides transparent ones?
Yes, you can use Midjourney AI to create other types of images besides transparent ones. Midjourney AI is a powerful and versatile image creation platform that can help you with various tasks, such as cropping, resizing, rotating, flipping, adding text, filters, stickers, shapes, logos, watermarks.Conclusion
In this article, we have shown you how to create an image with transparent background using Midjourney AI. We have also shared some other benefits on how to create amazing images with Midjourney AI.
A wired internet connection can do wonders for any gaming console, as it will greatly increase your connection speed. However, if you want to do this with a Nintendo Switch device, you’ll find that you’ll need to take some extra steps.
The Nintendo Switch dock doesn’t actually include an ethernet port. This doesn’t mean that you can’t connect one. You’ll just need to buy one of Nintendo’s LAN adapters in order to get the job done. Then, you can follow the steps in this article to get a wired connection to the internet with your Nintendo Switch.
Table of ContentsGetting and Using a LAN Adapter
Instead of having an ethernet port, what the Switch does have is a USB port. This is what you’ll use to hook up an ethernet cable. First, buy a USB to LAN adapter. There are many of these available online, and Nintendo actually produces their own version specifically for use with the Switch. There was also one made for the Wii and Wii U which you can also use if you have it.
Once you have your USB to LAN adapter, follow these steps to use it with your Switch:
Open the Nintendo Switch dock backing where the USB port is. It should be between the AC adapter port and HDMI port.
Insert the USB end of the LAN adapter into the Switch dock.
Connect your ethernet cable to the other end of the LAN adapter.
Connect your ethernet cable to your router, making sure it’s secure.
Place your Nintendo Switch in the dock.
Now, you’ll want to make sure your Switch connects to the internet. You should also know that you can only use a wired internet connection in TV mode, since the cable connects only to the dock.Setting Up Your Wired Connection
Turn on your Switch console, then follow these directions to set up a wired internet connection on the device:
Select System Settings on the home menu, which looks like a gear icon at the bottom of the screen.
When the option appears, select Wired Connection.
Select Connect to the Internet via Wired Connection.
Wait until the Switch has connected to your internet and has completed the connection test. Then, you’re all set to use your wired internet connection.
The Switch may also automatically identify the wired connection, in which case you can use the internet immediately.Nintendo Switch Dock with Ethernet Port
When the Nintendo Switch OLED version was announced, Nintendo revealed that the new dock would have ethernet cable support. This removes the need for any LAN adapters, making it easy to have a wired connection on your Switch.
The good news about this new dock is that it will be available as a separate product from the Switch OLED model. So, you don’t need to buy the new version of the console if you just want to have the updated dock.Connecting an Ethernet Cable to Your Switch
Thankfully, even if you don’t plan on getting the new version of the dock, getting a LAN adapter is pretty inexpensive, usually going for around $30-$40. This way, you can reap all the benefits of having a wired connection, such as a more stable and secure internet, as well as a faster connection speed.
This can help with games where you may be playing against others online, such as Super Smash Bros. Ultimate or Mario Kart 8 Deluxe, where you’d want especially high speeds. What are your favorite Switch games to play in online mode? Let us know below.
What Is Period Underwear?
Period underwear is a type of underwear designed to be worn during menstruation. It is made of technical fabric designed to absorb menstrual blood and prevent leaks. Period underwear comes in various styles, including briefs, boyshorts, and high-waisted options, and some types also feature additional absorbent layers or leak-proof barriers.
Many brands now specialize in period underwear, offering a wide range of sizes, styles, and absorbency levels to meet the needs of different menstruators.How to Use Period Underwear?
Using period underwear is very similar to using regular underwear, but there are a few things to keep in mind to ensure that you are using it effectively −
Please choose the right absorbency level − Period underwear comes in different absorbency levels, so it is important to choose the right level based on your flow. If you have a heavy flow, choose a pair with a higher absorbency level, while those with a lighter flow can choose a lower absorbency level.
Wear as you would normal underwear − Period underwear can be worn just like regular underwear, but it is important to ensure it fits well and feels comfortable. You can wear period underwear alone or in combination with other menstrual products, depending on your preference.
Change as needed − Depending on your flow and the absorbency level of your period underwear, you may need to change it more or less frequently than you would with other menstrual products. Pay attention to your body and change your period underwear to avoid leaks or discomfort.
Rinse before washing − To prevent stains and odors, it is recommended to rinse your period underwear in cold water before washing. This can be done in a sink or bathtub or by running them under cold water in the shower.
Wash according to instructions − Most period underwear can be washed in a washing machine, but it is important to follow the care instructions provided by the manufacturer to ensure that they are cleaned properly and last as long as possible. Avoid using fabric softeners or bleach, as these can damage the absorbent properties of the fabric.
Following these steps, you can effectively use period underwear as a sustainable and comfortable option for managing your menstrual cycle.Who Should Use Period Underwear?
Period underwear can be used by anyone who menstruates and is looking for a more sustainable and comfortable option for managing their period. It is particularly useful for those who −
Want to reduce waste − Period underwear is a more eco-friendly than disposable menstrual products, as they are reusable and do not contribute to landfill waste.
Experience heavy flow − Those with a heavy flow may find period underwear a more reliable option for preventing leaks and avoiding frequent changes.
Lead an active lifestyle − Period underwear is designed to be comfortable and flexible, making it a good option for those who engage in physical activity or sports.
Travel frequently − Period underwear is a convenient option for travel, as it takes up less space in luggage and can be worn for longer periods without needing to be changed.
It is important to choose a reputable brand and ensure that the absorbency level is appropriate for your flow. Additionally, those with medical conditions such as heavy bleeding or endometriosis should consult their healthcare provider before using period underwear.Is Period Underwear Sanitary?
Yes, period underwear is sanitary when used and washed properly. Most period underwear is designed with multiple layers of absorbent fabric that can effectively trap menstrual blood and prevent leaks. The material is also often treated with antimicrobial and odor-reducing properties to maintain freshness.
It is important to note that, like any other menstrual product, period underwear should be changed and washed regularly to prevent bacteria and odor buildup. Most period underwear can be washed in a washing machine with regular detergent. Still, it is important to follow the care instructions provided by the manufacturer to ensure that they are cleaned properly and last as long as possible.
Additionally, it is recommended to rinse period underwear in cold water before washing to help remove any residual blood and prevent stains. It is also important to avoid using fabric softeners or bleach, as these can damage the absorbent properties of the fabric.Benefits of Period Underwear
There are several benefits to using period underwear, including −
Sustainability − Period underwear is more sustainable than disposable menstrual products, as they are reusable and do not contribute to landfill waste. This makes them an eco-friendly choice for those concerned about the environment.
Comfort − Period underwear is designed to be comfortable and flexible, making it a good option for those who lead an active lifestyle or experience discomfort or irritation from traditional menstrual products.
Cost-effective − While period underwear may have a higher upfront cost than disposable menstrual products, they can save money in the long run as they can be used for several years with proper care.
Convenience − Period underwear is a convenient option for travel, as it takes up less space in luggage and can be worn for longer periods without needing to be changed.
Variety of styles and absorbency levels − Many brands of period underwear offer a variety of styles, sizes, and absorbency levels to meet the needs of different menstruators.
Reducing period stigma − Period underwear can help to normalize periods and reduce the stigma surrounding menstruation by providing a discreet and comfortable option for managing menstruation.Health Risks of Using Period Underwear
When used properly, period underwear does not pose any significant health risks −
Proper hygiene − Changing your period underwear regularly and washing them properly is important to prevent bacteria and odor buildup. It is also recommended to rinse them in cold water before flying.
Proper fit − Choosing period underwear that fits well and feels comfortable is important. Wearing too tight or loose underwear can lead to discomfort, irritation, or leaks.
Appropriate absorbency level − Choosing the proper absorbency level based on your flow is important. Wearing underwear with a lower absorbency level than needed can lead to leaks, while wearing underwear with a higher absorbency level may cause discomfort or dryness.
Quality of materials − Choosing a reputable brand of period underwear made with high-quality materials is important to ensure they are effective and safe.
It is important to note that those with medical conditions such as heavy bleeding or endometriosis should consult with their healthcare provider before using period underwear to ensure it is a safe and appropriate option.Conclusion
Period underwear is a sustainable, comfortable, and convenient option for managing menstruation. While no significant health risks are associated with using period underwear, it is important to use them properly and with attention to hygiene, fit, and absorbency level. Period underwear is a great option for those who want to reduce waste, have sensitive skin, experience heavy flow, lead an active lifestyle, or travel frequently. By providing a discreet and comfortable alternative to traditional menstrual products, period underwear can help to normalize periods and reduce the stigma surrounding menstruation.
In case you missed the news, Myspace is making a comeback. Don’t make an appointment to get your eyes checked. You read that correctly. Myspace, the once dominant social media platform, has been gaining users. Within the last four months, 24 million people have signed up. This brings Myspace’s total users around 36 million. While that’s an encouraging sign, it may be too little too late. For the time being, however, there’s some buzz circulating around MySpace. This begs the question, should you jump on board?
Before we get too far ahead of ourselves, let’s briefly describe the ‘new’ Myspace. The site has had a major overhaul, in case you didn’t catch the launch earlier this year. It has a beautiful horizon layout that has a Pinterest-meets-Tumblr vibe with extra-large images, full screen video and being able to drag-and-drop content. Users can also create multimedia playlists and share them with friends on Facebook and Twitter Of course, because the site now has a focus around music, there’s music galore.
Signing up is a painless process and once you’re in, you have options to create a sharp looking Myspace page that contains a bio, images and link to your website. Done effectively, you can select images and multimedia that represents your brand. A nice and engaging way to contact with consumers.
The problem, thus far, is that brands really haven’t embraced Myspace, which is understandable since the company is attempting a comeback. Since the is site geared towards music, you would think that almost anyone in the industry would latch on. For example, publications like Rolling Stone and Billboard aren’t on Myspace, which is a shame. Obviously both magazines are involved with music, but the layout, large images and multimedia content could expand their market by connecting with fans through a new medium.
In short, there’s some potential with the new Myspace. While it will never top Facebook, Twitter, Instagram, etc., it doesn’t have to. Myspace is just another social media outlet that allows people to express themselves in a different way. As of now, it’s perfect for people in the arts, since the images and music are appealing. However, it may have some uphill struggles before major brands jump on board. But, if done properly, Myspace could really help your brands cross into new territories, especially a younger crowd since 70% of its community is now 35 or younger.
If you’ve joined the new Myspace, how do you like it? And, would recommend brands to sign up?
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