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As Google’s search results have increasingly become more visual, the importance of image optimization has grown — particularly in ecommerce, travel, and other verticals where users expect multiple views of the product or service they’re considering.
The most recent figures from the Moz SERP Feature History show that over the last 30 days, as of the date of publication, images have appeared in results for 40.7% of Google Search queries.
Today’s Ask An SEO question comes from Argiee in the Philippines. Argiee asks:
“How important is submitting an image sitemap to Google?”
First, let’s consider, “How important are XML sitemaps?”
Do You Need an XML Sitemap?Search engines first launched the XML sitemap protocol back in 2005, and Image XML sitemaps soon followed.
At the time, XML sitemaps were a great way for brand new sites — or large sites with tons of pages, linking, or crawl issues — to help the engines discover and crawl them more efficiently.
They even gave us all kinds of extra data we could put in there such as last modified date, change frequency, priority, etc.
However, most SEO professionals put the priority of every page to ‘one’ and the change frequency to daily. SEO pros were really bad at modifying the last updated date; so bad, in fact, that Google has since started ignoring most of these fields.
Almost immediately, XML sitemaps shot to the top of every SEO checklist and audit template, and tools were created to assist. I even created one myself and got a link from the official Google sitemap page back then! (The tool no longer exists. I miss my Google link.)
So, despite being an easy thing to include in audits and checklists, how important are XML sitemaps today?
The answer, as with so many other facets of SEO, is: It depends.
Contrary to popular belief, XML sitemaps are not an SEO ranking factor.
In a perfect world, no one would need an XML sitemap for pages or images.
XML sitemaps were created as a sort of band-aid to fix a myriad of other SEO issues common among large sites.
If you’re doing SEO correctly, though:
Your site is easily crawlable and coded in a way that Google can discover all of your internal links.
And you have sufficient external links to your site to cause the crawler to come back often.
In that case, you really don’t need an XML sitemap.
Do We Need to Submit an Image Sitemap to Google?The same is true with images. If your images are coded in a crawler-friendly way and the pages they’re on are easily discoverable and crawlable, too, you really don’t need an image sitemap.
But, but, but…
We know that’s not the case for most sites.
Many images are lazy-loaded in ways that search engines cannot see. With Cumulative Layout Shift (CLS) and other speed metrics gaining in importance, one of the easiest fixes is to offload the images.
In that instance, image sitemaps can be invaluable for getting your images indexed and included in search results.
Keep in mind that even if your images are hosted through a DAM or CDN, you can still use an image sitemap.
Another example of the importance of sitemaps is hreflang. For various technical reasons, it can be really difficult for some sites to implement hreflang at the code or HTTP header level.
Luckily, search engines give us an option to implement hreflang at the XML sitemap level. This has been a lifesaver for various companies, and it does make XML sitemaps pretty important for them.
Just don’t forget to keep them updated.
XML Sitemap Caveats & Potential IssuesThe problem with XML sitemaps is that they’re just another tool. And as with any tool, its utility depends on how we use it.
Take a knife, for example. We can use it to butter bread or cut the crusts off our grilled cheese.
Or, we can stab ourselves with it.
Unfortunately, too many SEO pros end up stabbing themselves with their XML sitemaps.
Most of the client sites I audit have conflicting information in their XML sitemap versus their actual site.
One common example is having different hreflang tags in the code and sitemap. Another occurs when the links in the sitemap are different canonical versions than the links in the main navigation.
This can be confusing to search crawlers.
Sitemaps Are a Pet PeeveGiven all of the above, XML sitemaps are still one of my biggest SEO pet peeves. It seems like every time I see an audit, they always start out with XML sitemaps.
The last one I saw done by a third party for a new client started with “missing XML sitemap” as the first slide. The site consisted of exactly 12 pages, all of them indexed in Google and Bing and ranking well.
If they added a sitemap, would they rank higher? No, because as we know an XML sitemap is not a ranking signal.
Would they gain any more traffic? No, all their pages are already indexed. So why prioritize it in the audit?
There’s literally no benefit to that client for creating an XML sitemap since there were no indexing or other issues to solve with it.
As SEO professionals, sometimes we need to think beyond the checklist and ask ourselves if there’s real benefit in what we’re doing or recommending. XML sitemaps are a great example of that.
For sites that have issues and large sites with crawl concerns, XML sitemaps can be a useful bandaid.
For most sites though, I’d recommend fixing the crawl issues, if possible, and not relying on just an XML sitemap.
Just know that it’s there if you need it.
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Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts. Bring us your most difficult SEO question and fill out our form. You might see your answer in the next #AskanSEO post!
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Why Are Web Analytics And Digital Marketing Analytics Important?
Have you ever walked into a store, and your greeting is personalized? The clerk remembers your name and your last purchase! This customized experience is what you should always aim to create for your clients and customers. Giving your customers a level of intimacy when they do business with you is the aim of analytics – both web and digital marketing. Web analytics helps you to collect, process, and analyze data on your website. Digital marketing analytics are any online tools that collect and interpret the data you get from online marketing activity. In the definition earlier, you notice that one- web analytics- focuses on collecting, processing, and analyzing data on your website. The other- digital marketing analytics- are the tools used to carry out the former. Thus, both web and digital marketing analyses work together to achieve a common goal.
Why is Web Analytics Important?Web analytics zeros in on the effectiveness of the marketing campaign. Unlike businesses with a traditional marketing campaign, measuring your online efforts helps to ascertain the efficacy. In addition, web analytics flags any issues with services offered online in an attempt to improve them. Web analytics study your customer’s shopping behavior so that you can boost sales. If you can remember all the intimate details about your clientele, it builds trust with them and encourages loyalty. Therefore, having the “superpower” of reading people’s minds is excellent for business, which is what web analytics offer. Here are four benefits of utilizing web analytics. First, web analytics answers the following hard questions:
How many visitors or users do you have on your website?
At what time are your users likely to log on?
Where did your user come from before choosing your page?
What is the purpose of the visit to your site?
How long do visitors stay on your page?
What web analytics does is dissect the data and give you helpful information. Companies like
You can follow up on your bounce rateThe bounce rate refers to the frequency in which users log on to your website and perform no action, then leave. If you notice a high “skip-over” rate on your website, be alert! Logging on the site and doing nothing can indicate a poor user experience. At the same time, the non-interaction may be that the content is not what they seek.
You can dissect your marketing campaignsUnique links for your marketing efforts are traceable. This traceability means you can get details on which campaigns successfully captured your target audience and which ones did not. In tracking your marketing efforts, you are more knowledgeable about which ones to invest more time into and which ones to remove.
You can improve your conversion optimizationThe CRO (Conversion Rate Optimization) is only acquired when you use web analytics. For example, have you ever been on Instagram, and there is a post asking you to rate a photo or a scenario? This rating is part of the process of calculating the conversion rate. You divide the number of persons who graded the picture by the number of persons who use the site.
Why is Digital Marketing Analytics Important?In the 1900s, the world experienced the first bout of e-commerce. As the years progressed, the world gradually adapted to this new way of doing business. Recently, Forbes magazine reported that global e-commerce sales might reach 4.2 trillion dollars by the end of this year. Digital marketing analytics is important because there are customers out there who demand a viable website. These consumers want a website that is trustworthy and capable of handling their online shopping experience. Digital marketing analytics make up the core of the business and promote the brand’s presence online. Once you do business online, you should expect that everything you do is traceable. The online experience is a series of interconnected networking. This interconnectedness allows you to get a visual of all your marketing tactics- the ones that work and those that don’t. You can assess your strategies using digital marketing analytics. The tools allow you to determine if you are reaching your target audience and, if not, how you can make changes to capture them. In addition, you have the blueprint for determining how many of your customers become paying customers versus how many you lose along the way. Your digital marketing analytics give you the option to organize your data to meet your reporting needs specifically. For example, you can pull data from sites such as Facebook, Instagram, and Twitter so that you can convert that data into usable information. Again, the aim is to understand your customer to improve their experience with your business.
Have you ever walked into a store, and your greeting is personalized? The clerk remembers your name and your last purchase! This customized experience is what you should always aim to create for your clients and customers. Giving your customers a level of intimacy when they do business with you is the aim of analytics – both web and digital marketing. Web analytics helps you to collect, process, and analyze data on your website. Digital marketing analytics are any online tools that collect and interpret the data you get from online marketing activity. In the definition earlier, you notice that one- web analytics- focuses on collecting, processing, and analyzing data on your website. The other- digital marketing analytics- are the tools used to carry out the former. Thus, both web and digital marketing analyses work together to achieve a common chúng tôi analytics zeros in on the effectiveness of the marketing campaign. Unlike businesses with a traditional marketing campaign, measuring your online efforts helps to ascertain the efficacy. In addition, web analytics flags any issues with services offered online in an attempt to improve them. Web analytics study your customer’s shopping behavior so that you can boost sales. If you can remember all the intimate details about your clientele, it builds trust with them and encourages loyalty. Therefore, having the “superpower” of reading people’s minds is excellent for business, which is what web analytics offer. Here are four benefits of utilizing web chúng tôi web analytics does is dissect the data and give you helpful information. Companies like Local Digital can make this interpretation on your behalf. In the end, you only need to determine which activity corresponds best with your goal of chúng tôi bounce rate refers to the frequency in which users log on to your website and perform no action, then leave. If you notice a high “skip-over” rate on your website, be alert! Logging on the site and doing nothing can indicate a poor user experience. At the same time, the non-interaction may be that the content is not what they seek.Unique links for your marketing efforts are traceable. This traceability means you can get details on which campaigns successfully captured your target audience and which ones did not. In tracking your marketing efforts, you are more knowledgeable about which ones to invest more time into and which ones to chúng tôi CRO (Conversion Rate Optimization) is only acquired when you use web analytics. For example, have you ever been on Instagram, and there is a post asking you to rate a photo or a scenario? This rating is part of the process of calculating the conversion rate. You divide the number of persons who graded the picture by the number of persons who use the chúng tôi the 1900s, the world experienced the first bout of e-commerce. As the years progressed, the world gradually adapted to this new way of doing business. Recently, Forbes magazine reported that global e-commerce sales might reach 4.2 trillion dollars by the end of this year. Digital marketing analytics is important because there are customers out there who demand a viable website. These consumers want a website that is trustworthy and capable of handling their online shopping experience. Digital marketing analytics make up the core of the business and promote the brand’s presence online. Once you do business online, you should expect that everything you do is traceable. The online experience is a series of interconnected networking. This interconnectedness allows you to get a visual of all your marketing tactics- the ones that work and those that don’t. You can assess your strategies using digital marketing analytics. The tools allow you to determine if you are reaching your target audience and, if not, how you can make changes to capture them. In addition, you have the blueprint for determining how many of your customers become paying customers versus how many you lose along the way. Your digital marketing analytics give you the option to organize your data to meet your reporting needs specifically. For example, you can pull data from sites such as Facebook, Instagram, and Twitter so that you can convert that data into usable information. Again, the aim is to understand your customer to improve their experience with your business. Customer relationship management is vital in today’s consumer market. Modern customers demand a one-on-one, unique experience when they do business. If you cannot provide this, they may exercise their right to find a better encounter with your competition.
How To Pretty Print Xml From Command Line
XML is a commonly used format for exchanging data between systems. It is used extensively in web applications and other areas where data needs to be exchanged between different systems. However, XML can be difficult to read and understand when it is in its raw format. Pretty-printing XML is process of formatting XML in a more readable and understandable way. This article will discuss how to pretty-print XML from command line.
What is Pretty-Printing?Pretty-printing is process of formatting data in a more human-readable and understandable way. In case of XML, pretty-printing involves adding whitespace and line breaks to XML to make it more readable. This makes it easier for humans to read and understand XML code.
Why Pretty-Print XML?There are several reasons why you might want to pretty-print XML. First, pretty-printing makes XML easier to read and understand. When XML is in its raw format, it can be difficult to understand structure of data. Pretty-printing adds whitespace and line breaks to XML, making it easier to read and understand.
Second, pretty-printing can help with debugging. If you are working with XML and encounter an error, pretty-printing can make it easier to identify source of error. When XML is pretty-printed, errors in structure of XML are often easier to identify.
Third, pretty-printing can help with version control. When XML is pretty-printed, it is easier to see differences between different versions of XML. This can be helpful when tracking changes to XML over time.
How to Pretty-Print XML from Command LineThere are several tools available for pretty-printing XML from command line. In this article, we will discuss three popular tools: xmllint, xmlstarlet, and tidy.
xmllintxmllint is a command-line tool that is part of libxml2 library. It is available on most Linux and Unix systems, and can be installed on Windows using Cygwin. xmllint can be used to validate XML documents as well as pretty-print them.
To pretty-print an XML file using xmllint, use following command −
xmllint --format input.xmlThis will pretty-print XML file and output result to console. If you want to save result to a file, you can use following command −
This will save pretty-printed XML to a file named output.xml.
xmlstarletxmlstarlet is a command-line tool for processing XML data. It can be used to pretty-print XML as well as perform other tasks such as selecting nodes, updating values, and transforming XML data. xmlstarlet is available on most Linux and Unix systems, and can be installed on Windows using Cygwin.
To pretty-print an XML file using xmlstarlet, use following command −
xmlstarlet fo input.xmlThis will pretty-print XML file and output result to console. If you want to save result to a file, you can use following command −
This will save pretty-printed XML to a file named output.xml.
tidytidy is a command-line tool for cleaning up HTML and XML documents. It can be used to pretty-print XML as well as perform other tasks such as fixing errors and cleaning up formatting. tidy is available on most Linux and Unix systems, and can be installed on Windows using Cygwin.
To pretty-print an XML file using tidy, use following command −
tidy -xml -i input.xml ``This will pretty-print XML file and output result to console. If you want to save result to a file, you can use following command −
This will save pretty-printed XML to a file named output.xml.
Comparison of Pretty-Printing ToolsEach of pretty-printing tools discussed above has its own strengths and weaknesses. xmllint is a simple and reliable tool that is available on most systems, but it can be slow for large XML files. xmlstarlet is a powerful tool that can perform many different tasks, but it can be more difficult to use than xmllint. tidy is a tool for cleaning up HTML and XML, and while it can be used for pretty-printing, it may not be best choice for large or complex XML files.
Here is a comparison of three tools −
Tool
Pros
Cons
xmllint
Simple and reliable, available on most systems
Can be slow for large XML files
xmlstarlet
Powerful and versatile, can perform many different tasks
More difficult to use than xmllint
tidy
Can be used for pretty-printing as well as cleaning up HTML/XML
May not be best choice for large or complex XML files
Additional Techniques for Pretty-Printing XMLIn addition to command-line tools discussed above, there are other techniques that can be used to pretty-print XML. Here are a few additional techniques −
Online ToolsThere are several online tools available for pretty-printing XML. These tools allow you to upload an XML file and then download a pretty-printed version of file. Some popular online tools include XML Formatter, XML Beautifier, and Online XML Pretty Print.
While online tools can be convenient, they may not be suitable for sensitive data or files with large sizes, as upload/download process can take a lot of time.
Integrated Development Environments (IDEs)Many integrated development environments (IDEs) have built-in support for pretty-printing XML. For example, in Eclipse, you can pretty-print XML by selecting XML file and choosing “Format” from context menu. Other IDEs, such as Visual Studio Code and IntelliJ IDEA, also have built-in support for pretty-printing XML.
Using an IDE for pretty-printing XML can be convenient if you are already working in an IDE, but may not be practical if you are working on a remote server or using a different text editor.
Text EditorsSome text editors, such as Sublime Text and Atom, have plugins or packages available for pretty-printing XML. These plugins allow you to pretty-print XML directly within text editor, without needing to switch to a command-line tool or online tool.
Using a text editor for pretty-printing XML can be convenient if you are already using text editor for other tasks, but may not be as feature-rich as some of command-line tools or IDEs.
Tips for Pretty-Printing XMLHere are a few tips for pretty-printing XML −
Use Consistent IndentationWhen pretty-printing XML, it is important to use consistent indentation. This makes it easier to read and understand structure of XML. Most pretty-printing tools will automatically add indentation, but you may need to adjust settings to ensure that indentation is consistent.
Remove Unnecessary WhitespaceWhile it is important to add whitespace to make XML more readable, it is also important to remove unnecessary whitespace. This can help to reduce size of XML file and make it easier to work with. Most pretty-printing tools will remove unnecessary whitespace by default, but you may need to adjust settings to ensure that this is happening.
Use Line Breaks to Separate ElementsIn addition to indentation, it can be helpful to use line breaks to separate elements in XML. This can make it easier to see where one element ends and another begins. Most pretty-printing tools will add line breaks automatically, but you may need to adjust settings to ensure that line breaks are consistent.
ConclusionPretty-printing XML is an important task for making XML data more readable and understandable. There are several tools available for pretty-printing XML from command line, including xmllint, xmlstarlet, and tidy. Each tool has its own strengths and weaknesses, so it is important to choose tool that is best suited to your needs. With help of these tools, you can easily pretty-print XML and make it more readable and understandable for humans.
How Important Is An H1 Tag For Seo?
Simply stated, H1 header tags are important.
But it isn’t just making sure we use H1s on webpages or even how we use them.
It’s actually understanding what an H1 is (in modern definition) and how it fits into a page’s organization.
More importantly, it’s knowing how an H1 – and other header tags (H2, H3, H4, etc.) – fit into the overall user experience of that page and the website as a whole.
Technically, that main header tag doesn’t even have to be an H1.
But, whether it is an H1 or another header tag, that main header is incredibly significant.
Let me explain.
H1s Aren’t What They Used to BeH1s used to be systematic and standardized; but no longer, as search is smarter than ever before and getting smarter every day.
The idea of using an H1 as a main category – a headline, if you will – has not changed.
But the role of that header is built more around the overall user experience of the page – and how it helps to improve that experience – than the keyword variations included in it and the order in which an H1 shows up in the header hierarchy.
So, that main headline doesn’t have to be an H1, but the fundamentals behind it acting as an H1 remain.
The main header of a website, which could easily be an H1, should be an overarching, short summary of the content on the page.
And the rest of the page’s content should comfortably exist below it on the page, likely in the form of subheaders.
To further understand the importance of an H1 – and how to craft perfect ones for your content – it helps to understand where H1s came from and how they evolved.
Because now, their purpose is important, but their formality is unrestricted with rules or prerequisites.
What H1s Used to BeThere used to be some pretty straightforward requirements for H1s in regard to SEO.
Include the most important keyword(s).
Don’t use more (or less) than one H1 per page.
Make sure the H1 is the first and largest text on a page.
But Google has made it clear these are no longer the rules of the land.
Websites have evolved, as has the way they are presented, the way they are crawled (by search engines), and the way they are consumed (by humans).
What H1s Are NowHaving multiple H1s isn’t an issue.
It’s actually a fairly common trend on the web, especially with HTML5, according to Google’s John Mueller in the video linked above.
And how many H1s there are or where they line up on the page shouldn’t be overthought if the heading structure of a certain page is the best, most organized way to present the content on that page.
“Your site is going to rank perfectly with no H1 tags or with five H1 tags,” Mueller said in late 2023.
We should always favor the user experience over keyword density or even the hierarchy of headers.
(Since some CMSs use styling that may make other headers more prominent than the H1 for whatever design reason.)
And, since having multiple H1s doesn’t negatively affect a page’s organic visibility, nor does an H1’s lack of high-value keywords (if it makes the most sense and still summarizes the content on the page), crafting headers on a page should be done without too much focus on those elements being an H1 over an H2 or vice versa.
It’s just about making sure the content is organized in a practical and sensible manner.
Mueller cited three ways Google’s system works to understand page headers and how they support a page.
They include a page with:
One H1 heading.
Multiple H1 headings.
Styled pieces of text (without semantic HTML).
This obviously illustrates a lot of freedom when it comes to page style and organization, as well as header tags in general.
And plenty of sites are being rewarded that use all three of the above-mentioned layouts.
Header tags, including H1s, are also useful for accessibility.
Especially for visually impaired site visitors that don’t have the ability to actually look at the website and its design.
Software that aids users with disabilities to consume websites will read headers in the order it sees them.
Thus, H1s are a large part of a website communicating with those users, but multiple H1s won’t affect that page’s effectiveness, even for the visually impaired.
Remember, it’s about the user experience.
10 times out of 10, having that semantic structure that indicates a clear organization of the content on the page is going to work in that webpage’s favor in terms of crawlability, digestibility, and ultimately, visibility.
Getting the Most from H1s & Header TagsWhile it’s been said that H1s don’t directly affect organic rankings (i.e., keyword inclusion, multiple tags, etc.), it’d be impossible not to consider them to be a significant part of each webpage’s overall optimization and, therefore, presentation.
If headers can help people understand the content on the page in an easier way, it’s likely they can help search engines in a similar manner.
And they do.
Consider your main header, which may very well be an H1, to be an accurate summary of the page and its content.
All other topics and categories on that page would likely line up below that main header as a subhead, typically going more in-depth about a topic within that main header.
Think of the semantic structure of a page in a simple way:
Main header (could be an H1).
Subhead 1 (could be an H2).
Subhead 2 (could be another H2).
Secondary subhead 1 (could be an H3).
Secondary subhead 2 (could be an H3).
Subhead 3 (could be another H2).
Secondary subhead 1 (could be an H3).
Secondary subhead 2 (could be an H3).
Secondary subhead 3 (could be an H3).
Subhead 4 (could be another H2).
Subhead 5 (could be another H2).
Some will have multiple.
Again, it’s about the content and the best way to present it to the audience.
Headers Are More Important Than H1sHeaders can be H1s, but they don’t have to be.
The main heading of a page can be an H1, but it doesn’t have to be.
The main heading of a page should be an overarching topic/summary of the page, and thus likely will also include target keywords.
But it’s not for a page’s SEO; it’s for the website visitor and the experience they have on the website.
Remember: it’s not about SEO.
It’s about users.
Make the message clear and each page layout simple.
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How Does Nft Marketing Work And Why Is It Important?
blog / Digital Marketing How to Create an Appropriate NFT Marketing Strategy for a Business [Checklist Included]
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In the digital age, the task of selling virtual and intangible products and services are keeping marketers on their toes, bringing NFT marketing to forefront. An NFT, or non-fungible token, is a digitized form of actual objects such as art, music, in-game items and videos. These are transacted online, typically with cryptocurrency. Many global brands have tokenized their products and services as virtual assets.
NFT marketing focuses on promoting the NFTs in certain markets, blockchain groups, and social media platforms to attract potential purchasers interested in the crypto art. As NFT collectibles are unique digital assets, a unique marketing approach is critical to attracting buyers. One reason why marketers need to sharpen their skills in this area is that the market for NFTs is predicted to reach $60 billion by 2031, with a CAGR of more than 19%. Hence, understanding the aspects linked to such marketing is essential for aspiring marketers.
This blog will discuss the concept of NFT marketing, highlight its importance and explore how to create an effective strategy.
What is NFT Marketing?This marketing entails developing a strong brand identity for the NFTs, reaching out to potential purchasers via social media platforms, and engaging with influencers and artists to generate discussion.
A popular example of NFT marketing is that of Taco Bell which offered five NFTs showcasing digital artwork of its tacos on the NFT marketplace in March 2023. These were sold out in less than 30 minutes, with one selling for more than $200,000. The NFT sale helped in increasing brand recognition and engagement for Taco Bell.
Why are NFTs Important in Marketing?NFTs are important from a marketing perspective for several reasons and the most significant ones are mentioned below.
1. Unique and ScarceAs NFTs are unique digital assets, these cannot be copied or duplicated. This makes them a valuable commodity that proves to be appealing to collectors and investors, opening up a new avenue for marketers to explore.
2. Creative Expression 3. Blockchain TechnologyCollectors and investors show interest in investing in NFTs because NFTs are kept on a blockchain, which maintains a secure and transparent record of ownership and provenance. The open and secure nature of NFTs attracts many individuals in the market.
4. Ownership of Digital AssetsNFTs enable people to own and collect digital assets in the same way that they do physical goods. This makes NFTs an appealing option to a new generation of digital natives.
5. Secondary Market PotentialNFTs can be purchased and sold on secondary markets, allowing investors and collectors to gain profit from the value appreciation of unique digital commodities. This opens up a new cash stream for creators and marketers to investigate.
How are Brands Using NFTs For Marketing?To gain the interest of prospective customers, brands are using NFTs for marketing in several ways. These include:
1. Limited-Edition NFTsMany brands are introducing limited-edition NFTs, particularly with the intent to honor their most loyal customers. Frequently, companies associate these NFTs with special events or promotions, and they use them to grant access to unique discounts or experiences.
2. CollectiblesCompanies are developing collectibles that are linked to their products or services. They can trade these collectibles on secondary markets, which provides the company with a new revenue source.
3. Social Media CampaignsCompanies are also incorporating them into social media campaigns to increase the buzz and engagement. For instance, a brand can hold a contest in which customers can win an NFT by posting their favorite product on social media.
4. Charity AuctionsCompanies are using NFTs to collect funds for charities. They make limited-edition NFTs and auction them to the highest bidder, with the money benefiting a charity of their choice.
ALSO READ: Is Inbound Marketing the Strategy You Need to Boost Sales?
How Can Businesses Start With NFT Marketing?For those who want to foray into NFT marketing, here are some tips you can follow:
1. Learn About NFTsAs a beginner, a person needs to gain a basic understanding of NFTs, how they work, and their possible applications in marketing.
2. Define Your GoalsWhether a business wants to raise brand awareness or engage customers or earn revenue with NFT sales, define the goals related to NFT marketing as this will assist you in developing a focused and effective plan.
3. Determine Your Target AudienceIdentify the target audience and their interests. This proves helpful in developing NFTs that are relevant and appealing to them.
4. Create a Strategy for Your NFTsCreate a plan for generating your NFTs. Ensure that they are original, compelling, and in line with the brand values. Consider collaborating with a blockchain developer or platform to assure the security and transparency of the NFTs.
5. Market Your NFTs 6. Monitor and OptimizeKeep an eye on the results of the NFT marketing campaign and make adjustments to the plan accordingly. To optimize NFT marketing activities, analyze statistics such as engagement rates, sales, and consumer feedback.
A Quick NFT Marketing ChecklistFollowing are some of the essentials to keep in mind while marketing an NFT:
Define the audience first, then learn about their demographics, hobbies, behaviors, and purchasing habits
Create a unique and intriguing story to go with your NFT by concentrating on the features, benefits, and value it offers to your target audience
Choose the best NFT marketplace or platform for your NFT and audience
Make an optimal NFT listing with high-quality photographs, a thorough description, and precise metadata
Using analytic tools, monitor the success of the NFT marketing activities and discover areas for improvement
Is NFT Marketing Investment Worth it?The answer to this question depends on a number of factors such as individual business objectives, target demographic, budget, and so on. Following are some factors to think about when deciding whether NFT marketing is worthwhile or not:
NFTs have the ability to produce revenue via sales, auctions, and secondary markets. If a business believes there is a high demand for its NFTs among the target audience, then NFT marketing can be a good investment
This approach effectively promotes brand awareness and engagement to the target audience that is interested in collectibles or digital art
If a business wants to promote a brand and engage with customers in new and exciting ways, NFT marketing is an option
NFT marketing can be costly, particularly if a business develops high-quality digital products or collaborates with influencers or blockchain engineers. It is critical to examine whether the potential ROI or brand benefits outweigh the investment costs
Understand the World of Marketing with EmeritusBy Mikhil Pathak
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How Are Banks Implementing Blockchain?
Blockchain is a perfect fit for the banking industry. Banks currently face several pain points: they rely on highly-specific banking experts and bankers, constantly battling cybersecurity risks and breaches, and their operations are overly complex. However, with blockchain, banks can operate more efficiently by connecting to smart contracts instead of relying on people. Blockchain also solves the issue of cybersecurity by making it impossible to hack. Finally, individual components can be isolated from one another so that if one fails, everything remains operational.
Complexity is the enemy of efficiency, and complexity costs money. Although blockchain technology is complex, it removes large chunks of complexity from the modern financial system. In doing so, blockchain reduces the number of people needed to monitor various operations and the cost of those people. According to Blythe Masters, CEO of Digital Asset Holdings, “Blockchain technology can dramatically simplify and reduce the cost of our back- and middle-office functions.”
The blockchain also reduces inefficiencies associated with cybersecurity risks and breaches. The world has no choice but to take blockchain seriously because of its potential to solve central banking problems and bring efficiency to the financial sector.
Blockchain technology also reduces the cost of compliance for banks through automation. Because blockchain is a transparent ledger, it allows regulators to see their progress in real-time. There are significant opportunities for banks to use blockchain technology to disrupt other institutions.
The blockchain can also disrupt the $155 trillion derivatives market. Derivatives are investments whose value depends on an underlying asset. According to Bloomberg, “Derivatives hold a huge sway over the world economy, and their prices are determined by complicated algorithms based on multiple factors, including interest rates and exchange rates.”
It is estimated that blockchain technology may save banks up to $20 billion per year in settlement times and reduce risk exposure by making it easier to complete transactions. The technology needed for derivatives is similar to a stock exchange, which allows banks to build blockchain solutions for products.
Marketplaces are the third central area where banks may be able to disrupt other industries using blockchain technology. One example is OpenBazaar, an open-source marketplace that uses bitcoin as a currency. The new platform allows buyers and sellers to trade without an intermediary. Nonetheless, this system may be better suited to some industries than others.
Banks may find themselves in competition with bitcoin. As of November 2023, bitcoin had a market capitalization of $12 billion and is proliferating. Ripple has a market capitalization of just $22 million and is mainly used by banks as an internal payment system.
Another way that blockchain technology could disrupt the traditional role of banks in society can be seen through its potential use in the financial sector. Blockchain technology allows banks to compete for the attention of young consumers by creating new forms of digital money that do not exist on paper. Cryptocurrencies like Bitcoin now hold a market share comparable to that of Visa or MasterCard combined.
The blockchain allows banks to provide services such as cross-border transactions and the sending of remittances have the potential to become significantly faster with blockchain technology. It is estimated that 40% of remittances in the world move through Western Union and Moneygram – two companies that can be potentially disrupted by blockchain technology.
Blockchain’s Impact on IndiaThere are many banks that have been established in the world. However, there is one technology that has affected them all and it’s called blockchain. The ability to share data across a network of computers is known as a blockchain. It can be replicated and used for the verification of transactions. The “distributed ledger” ensures records cannot be changed without the agreement of everyone on that network.
Blockchain technology can also record each transaction or transfer of the cryptocurrency at any given time, thereby ensuring an accurate public record of economic activity within the system with minimal use of resources while making it more difficult to falsify said records in any way possible.
This new technology or method can be used to store valuable data which needs to be secured, such as intellectual property, bank balances, and voting rights with there being no central location or data storage system that can be hacked into. There are some banks that have decided to use this technology and its potential in the banking industry. One of them is Barclays Bank. This bank was the first to use blockchain for international transactions involving multiple currencies in a single transaction. The World Bank’s head department is currently testing out several projects which make use of blockchain technology.
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