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Apple’s implementation of iOS 14.5 caused, at best, a shift in our ability to track and attribute campaigns that rely on pixel data.

But pixel-based conversions aren’t the only way to drive results within Facebook. In fact, Facebook lead forms and Messenger are a relatively untapped and efficient way to drive lead flow immune to the tracking woes caused by iOS 14.5.

In this column, you’ll learn the step-by-step process to put them to work for you. But first…

How Did We Get Here?

To understand the value of on-Facebook lead generation tactics, we need to understand why they’re so important now.

To make a long story short, iOS 14.5 flipped the script on pixel-tracking for iOS devices this year.

When the iOS 14.5 was pushed to Apple devices, IDFA was no longer an automatic opt-in. Instead, users were defaulted to opt-out and were prompted with a question of whether they would like to opt-in to tracking.

Suffice to say, generalized privacy concerns and a lack of trust among consumers in how companies like Google and Facebook use their data have resulted in low opt-in rates.

According to Flurry, a mobile analytics company that has been tracking opt-in rates since the launch of iOS 14.5, the current U.S. average opt-in rate is 15%.

That means roughly 15% of Apple devices running iOS 14.5 are allowing the use of IDFA. Or, more importantly, 85% are not comfortable sharing their data.

Consequently, Facebook had to get creative when it came to tracking the conversions of iOS device users by implementing modeled conversions. The end result has been delayed and not-always-that-accurate data for pixel-based conversions.

Delayed data can make campaign optimization more difficult and less effective as you might not see the whole picture.

Lead Generation Forms are Immune to iOS 14 Tracking Issues

Luckily, pixel-based conversions aren’t the only conversion options available. Facebook lead generation forms have long been an alternative to landing page lead forms, allowing users to submit their information directly within the ad unit.

This medium not only bypasses landing pages entirely — leading to a more seamless user experience and likely higher conversion rate — but there is no pixel involved.

While imperfect, Facebook lead generation forms have consistently outperformed landing pages from a CPL standpoint, in my experience.

If you’re running lead generation campaigns on Facebook and are relying exclusively on landing page web forms, I strongly encourage you to test out this alternative.

But the goal of these types of campaigns is to create conversations between brands and potential customers.

They were not designed for easy or automated lead generation, and usually require manual labor to chat with the potential customer. They’re not ideal for large-scale lead gen campaigns.

How to Create An Effective Lead Generation Chat Campaign Step 1: Create a new campaign within Facebook, selecting “Lead generation” as your objective.

Step 2: Under the ad set settings, you’ll see an option at the top for “Lead method.” Select “Automated Chat.”

Step 3: Under the ad settings section, towards the bottom, you’ll see a section labeled “Message Template.”

Step 4: Create your chat experience

Create your welcome message. This will be the first automated message sent on behalf of your page.

This can be coded to dynamically insert the name of the person who has started the chat.

Create questions for each piece of lead data you would like to collect.

Facebook has several pre-populated options for various contact fields, which will automatically suggest the answer based on the user’s profile information.

Step 5: Create your completion message.

The completion message is the final message that the user will receive, following the successful completion of all of the lead generation questions.

At this point, the data has been sent to Facebook and is available for download. You can also integrate directly with your existing CRM system thanks to a number of partner integrations with top platforms.

So if you’re using an ebook, whitepaper or other content in exchange for lead information, you can include the link to download that asset here.

Step 6: Preview the user experience and make adjustments.

As you’re creating questions and adjusting the chat flow, you’ll see a chat preview on the right side of the window.

In addition, you can send this draft chat directly to your Facebook Messenger, allowing you to go through the experience step by step.

Please note that this will generate an actual chat with the page, so plan accordingly if you have other team members monitoring your page’s messages.

With the chat experience created and tested, you can now finalize the remainder of your campaign details.

Why Use Lead Generation Chats?

If you’re on the fence about testing out chat as a lead generation method, consider the following results.

CPMs were considerably lower (almost ½) for the lead generation chats campaign, allowing more impressions to be served for less spend

While the CTRs for the chat was lower, conversion rates for the chats were similar enough to forms to allow a significant decrease in overall CPL

This netted out to around a 30% decrease in the average CPL for using chats

In addition to the potential efficiency gains, the chat functionality also allows your page to continue chatting with the user.

This is excellent for additional opportunities to engage potential customers after the lead is submitted — something that’s not as easy to do with forms.

These campaigns can also be programmed to run only when times where additional sales and support representatives are available to answer any additional questions that come up.

And for companies that use third-party chat software on their websites, such as Intercom or Drift, Facebook can seamlessly integrate with several providers.

Test It Out

If your lead generation strategy on social is completely dependent upon driving traffic externally, you will likely find your job increasingly difficult as more privacy-centric changes are made by companies that provide our existing marketing infrastructure.

It’s often a better experience for users. The results can out-perform existing tactics.

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Facebook Messenger “Error Loading Media” (Solved)

If you’re experiencing the “Error Loading Media” error on Facebook Messenger, it means that the app is unable to load photos or videos from your device’s gallery. This can make it impossible to send photos or videos through the app. In this article, we’ll discuss a few workarounds that can help you fix this issue.

Possible causes and devices affected

Some users have reported that this issue occurs primarily on Android OS smartphones, specifically on the Samsung Galaxy S7 and other similar series, especially after a firmware update. The Facebook Messenger Error Loading Media issue causes the app to fail to load your pictures (such as GIF), photos, and videos when you select them from the gallery.

How to fix “Error Loading Media” issue on Facebook Messenger Clearing Data and Cache for Media Storage

In most cases, clearing the data and cache for the Media Storage system app should solve the issue. Here’s how to do it:

On your Android phone, open the Settings app.

Go to Apps or Default Apps.

Tap on the triple-dotted icon on the upper right corner of the Apps menu.

Select “Show system apps”. Note that this may vary from device to device. The purpose here is to allow the apps list to show system apps.

From the list of apps, look for Media Storage and tap on it.

Tap on the “Clear Data” button and then the “Clear Cache” button.

Reboot your device. Once your device fully loaded, reboot again.

Open Facebook Messenger and retry sending photos or videos again.

When you press on “Clear Data”, it will usually prompt you with a warning message that the application data will be deleted. Please note that this will not delete your photos and videos. It is only deleting how the app remembers your media and where to find them to list them on the gallery for you. Your photos and videos still physically exist in your memory card. A simple restart will allow your phone to re-sync the media to your gallery again.

If you find that your gallery becomes empty after clearing the data of Media Storage, do not panic. Just reboot your device again and your photos and videos should be loaded back to the gallery app again. If it doesn’t, let your phone idle for a few minutes (for the system to re-sync your media files) and check again later. Your photos and videos should appear in the gallery app right after.

After clearing the data and cache for the Media Storage system app, verify if the Facebook Messenger Error Loading Media issue is resolved.

Other solutions for “Error Loading Media” problem

If the above method doesn’t work to fix the issue, try clearing the data and cache for the Facebook Messenger app. Follow the outlined instruction above until you see the list of apps. Look for the Facebook Messenger app. Tap on it and then tap “Clear Data” and “Clear Cache” buttons.

Alternatively, you can also try reinstalling the Facebook Messenger app, preferably also reinstall the Facebook app since they are interrelated. Reboot your device after re-installation and see if it solves the Facebook Messenger Error Loading Media error.

If nothing works, it may be a compatibility bug between your device, the Android firmware, and the Facebook Messenger app. The only choice left is to wait for the next Facebook Messenger app update or an Android firmware update that hopefully will have the bug fix for the Facebook Messenger Error Loading Media issue.

3 Steps To Appear Offline On Facebook Messenger

On Facebook Messenger, you’ll be able to see whether someone is offline or online.

However, the person’s activity status needs to be enabled.

Similar to WhatsApp, you’re given the ability to disable your activity status on Facebook Messenger.

If the person’s activity status is disabled, they will always remain offline.

In other words, you won’t be able to tell whether they are active or not.

If you want to appear offline on Facebook Messenger, read on to find out how.

How to appear offline on Facebook Messenger

To appear offline on Facebook Messenger, first tap on your profile picture.

Then, navigate to “Active Status” and turn off the “Show when you’re active” option.

After you’ve turned off the “Show when you’re active” option, your active status will no longer be shown.

Before turning off the “Show when you’re active” option, your Facebook friends will be able to see a green dot on your profile picture.

If you turned it off, the green dot will no longer be visible on your profile.

However, keep in mind that you won’t be able to see your friends’ activity status as well.

If you want to see your friends’ activity status, you have to enable the “Show when you’re active” option.

That being said, below is a step-by-step guide on how you can appear offline on Facebook messenger by turning off your active status.

Step 1: Tap on your profile picture

Open Facebook Messenger and tap on your profile picture on the top navigation bar.

The first step is to tap on your profile picture on the Messenger app.

To begin with, open the Messenger app on your mobile device.

You can also use Messenger on a desktop, but the user interface will be a little different.

The screenshots in this guide are taken on the mobile version of Messenger, and not the desktop version.

Hence, it’s better to use the Messenger app rather than the desktop version of it when following this guide.

Once you’ve opened Messenger, you’ll land on your chats.

Next, tap on your profile picture on the top navigation bar.

If you’re using Messenger on a desktop, tap on the three dots next to your profile picture instead.

This will open a navigation menu with several options.

Proceed to the next step to learn how to navigate to the active status setting.

Step 2: Tap on “Active Status”

Tap on the “Active Status” option.

On the navigation menu, you’ll see multiple options including “Dark mode”, “Switch account”, “Active Status”, and more.

“Dark mode” allows you to switch the appearance of the app to a dark theme.

“Switch account” allows you to switch between Facebook accounts.

Lastly, you can turn on or turn off your activity status via the “Active Status” option.

Tap on the “Active Status” option to go to the active status setting.

This option will allow you to appear offline on Facebook if you disable it.

If you’re using Messenger on a desktop, tapping on the three dots will open a different navigation menu.

Then, tap on “Turn Off Active Status” to go to the active status setting.

Proceed to the last step to learn how to turn off your active status to appear offline on Messenger.

Step 3: Turn off the “Show when you’re active” option

After you’ve tapped on the “Active Status” option, you’ll land on the “Active Status” setting.

On the setting, you’ll see a “Show when you’re active” option.

The “Show when you’re active” option is enabled by default.

If the option is enabled, your friends and contacts will be able to see when you’re active.

On the other hand, if the option is disabled, your friends and contacts will not be able to see when you’re active.

Turn off the “Show when you’re active” option by tapping on the switch.

After you’ve tapped on the switch, there’ll be a pop-up message confirming whether you want to turn off your Active Status.

Tap on “Turn off” to turn off your Active Status.

Once your Active Status is turned off, you will appear offline to your friends and contacts on Facebook Messenger.

However, you won’t be able to see your friends’ or contacts’ Active Status.

This setting is similar to hiding your “Last Seen” status on WhatsApp.

You’ve successfully learned how to appear offline on Facebook Messenger!

Can you appear offline on Messenger but still see messages?

Yes, you can appear offline on Messenger but still see messages.

Appearing offline on Messenger will hide your Active Status from your friends and contacts on Facebook.

In other words, they won’t be able to see that you’re online.

However, you will still be able to see messages that people send you.

In addition, you will still be able to see your existing chats.

How do I hide myself on Facebook Messenger?

To hide yourself on Facebook messenger, you need to turn off your Active Status.

After you’ve turned off your Active Status, your contacts and friends will not be able to see that you’re online.

However, you won’t be able to see whether they are online as well.

Typically, whenever you’re online on Facebook, a green dot will appear on your profile picture.

Now that you’ve turned off your Active Status, the green dot will not be shown on your profile picture even if you’re online on Facebook Messenger.


Appearing offline on Facebook Messenger is a great way to mitigate stalkers.

It also prevents someone from thinking that you’re deliberately ignoring their messages.

If you typically take a long time to reply to someone’s messages, appearing offline is ideal.

The only setback is that you won’t be able to see your contacts’ and friends’ Active Status.

Further Reading

How to Send Files on Messenger

How to Change Your Profile Picture on Messenger

What Does “Other Viewers” Mean on Facebook Story?

Lim How Wei is the founder of Followchain. Feel free to follow him on Instagram.

How To Hide The Favorites And Active Now Sections In Facebook Messenger App

I have a big gripe with the Facebook Messenger app ever since Facebook decided to launch a major UI change without letting me know in the change log first. And now, I’m stuck with an annoyance right smack in the middle of my conversation list when I open the app.

Fortunately, there is a way to hide these annoying ‘Favorites’ and ‘Active Now’ sections, even if temporarily, and we’ll show you how in this tutorial.

An annoyance that seems forced…

Ever since a couple of updates ago, the Facebook Messenger app has been showing sections for your Favorite contacts and those that are Active Now right in the middle of the conversation list. It makes it annoying and more cumbersome to use the Messenger app as a whole, because you have to scroll down to see the rest of your conversation history.

And of course, do you think Facebook mentioned this in one of their change logs? No! Of course not! Facebook loves shoving unwanted updates and features down your throat, and that’s probably precisely the reason they never mention these changes in the change log despite promising to “highlight new features as they become available.”

So, how do you hide those annoying sections? Well, I can tell you it won’t be permanent. It’ll last a few days, maybe up to a week, before you have to do it again, but it certainly is possible to hide them.

Hiding the Favorites section

To hide the Favorites section from the Facebook Messenger app’s conversation list view, follow these steps:

1) Launch the Facebook Messenger app on your iPhone, and make sure you’re in the Home tab.

2) Tap and hold on any person’s profile image inside of the section, then release, and you’ll see an Action Menu appear. Tap on the Hide All button.

3) In the next pop-up you see, Facebook even warns you that the change will only be temporary, so just tap on the Hide button.

Now the Favorites section will be hidden from the Facebook Messenger app, but it will return in a few days. You might just have to keep going this over and over. I know… it’s stupid.

Hiding the Active Now section

Hiding the Active Now section is a little different in execution, but still possible. Here are the steps:

1) Launch the Facebook Messenger app on your iOS device and make sure you’re in the Home tab.

2) Swipe to the left on any person in the Active Now section until a gray Hide All button appears.

3) Tap on the Hide button that appears in the pop-up prompt that tells you the change will be temporary.

And now you’re good… at least for a few days until it returns. Just like the Favorites section, you can count on having to do this again in the future. Nevertheless, at least you can see your whole conversation list without interruptions now.

Wrapping up

I don’t know if it’s just me or what, but I really hate this new feature Facebook implemented in a recent Messenger update, and I wish there was a permanent way to disable these sections from appearing in the Facebook Messenger app.

If you had the same gripe, I hope you found this short guide helpful. Pay no attention to all the blurs I had to make in the screenshots, I just like to respect the privacy of my Facebook friends.

Also read:

Poll: How Much Should Apple Watch Edition Cost?

Aside from the starting price of $349 for the Sport model, the Cupertino firm has yet to reveal pricing of its higher-end Watch and Edition models.

There are two schools of thought here. One says that Apple Watch Edition should sell for $10,000 a pop or more, not just due to its casing being made form 18-karat gold but because Apple will pitch it as a piece of fashionable jewelry rather than a technology product.

The opposite argument says the Edition model should sell for far less as it’s not an actual mechanical precision watch from Swiss watchmakers, so it would be crazy to price it as one.

Before we get to the voting, let me point out that Luma Labs co-founder Greg Koenig determined that the 42mm Apple Watch Edition could cost the company, based on the price of the gold alone, about $850 for an 18 karat process.

And TechCrunch, after consulting with “jewelers familiar with the material” Apple uses for the Edition version, said last September the Apple Watch Edition could be priced at around $1,200.

On the other hand, Apple pundit John Gruber who wrote about Edition pricing on his Daring Fireball blog, doesn’t even rule out the $20,000 price point given the high prices of traditional gold watches.

Be that as it may, clearly the Apple Watch Edition won’t come cheap, especially not in a sense “cheap” is defined in the technology industry.

But just how pricey (or not) it’s going to be is anyone’s guess. Now that you have a better understanding of the cost structure, we’re intrigued as to what you think Apple should set as the fair asking price for the gold Watch edition, band included?

Please cast your vote below.

How much should Apple Watch Edition cost

But why on Earth would anyone drop thousands of dollars on a gold watch?

Before I even remind you that there are people who see burning $5,000 on a watch as no big deal on their bank account, let me point out that gold watches are first and foremost about prestige.

Pictured bellow: the Bulova Accu-Swiss First Edition of the Joseph Bulova Collection Percheron 24k Gold watch, introduced in 2014 and priced at $42,000.

An expensive watch screams success and that’s why top businessmen, watch snobs and rich folks generally wear gold watches — they want others to see them wearing gold on their wrist.

A gold watch has always been an investment, too.

An expensive, precision-mechanic 18-karat gold Rolex that costs tens of thousands of dollars doesn’t lose much of its value after a decade, unlike a $20 Timex. In fact, the value of limited-edition gold watches tends to go up over time.

Last but not least, pricey watches are high quality and will run for years to come — that’s why they’re often passed down as a family heirloom from generation to generation.

I’m sorry but I just cannot imagine a $5,000 or a $10,000 Apple Watch Edition maintaining its value ten years from now. Compare the Apple Watch to top precision mechanical timepiece that showcase Swiss watchmaking engineering and you’ll know what I mean.

A good example is the rather complicated Bovet Dimier Recital 12, seen above, which is priced at $78,200, without diamonds.

In my mind, there’s just nothing sexy or exciting about the Watch’s Apple-designed S1 chip that’ll get outdated by the time a second-generation model hits the market.

So, what are your thoughts on the Apple Watch Edition pricing, repairability and other issues? Will its price be more aligned with Tag Heuer than with Rolex, do you think?

And do you think Apple could maybe take everyone by surprise by pricing the Edition version really, really aggressively, as in $999?

After all, the original iPad had long been rumored to start at $1,200, or more, until Apple shocked pundits by announcing its affordable, compelling sweet price point of $499.

How To Win At Facebook (According To Facebook) In 2023

In an attempt to boost engagement on Facebook, Meta has shared some details about how the platform’s algorithm works to help creators grow.

In an attempt to boost engagement on Facebook, Meta has shared some details about how the platform’s algorithm works — and how creators can play by its rules to grow their Facebook accounts.

So, what’s new? In a nutshell: Distribution.

Facebook has added an extra filter to the algorithm when it comes to how it decides who sees what content:

“ At Facebook, we do this by asking four questions:

How likely are people to engage with the post? We try to predict how likely a given person is to engage with your post and find it meaningful. We make a variety of these predictions for each piece of content.

How interested will the audience be in this post? Based on all of the data we have gathered on the post, which pieces of content should get priority?”

Question 4 (focused on audience interest) is the newest addition. But what’s the difference between engagement (addressed in question 3) and audience interest?

Facebook has previously been criticized for over-prioritizing engagement in its algorithms. In the last few years, content that was likely to get a reaction from people (positive or negative) became more visible in feeds, often in the form of polarizing news articles. 

With the new emphasis on audience interest, people will see more of what they like on Facebook — and, potentially, less engagement bait. 

In the announcement, Meta highlighted one more change to how they serve up content on the platform:

“There are two ways your content can be seen on Facebook:

Connected Distribution

: Your posts are seen by those who follow you on Facebook. This is your core audience on the platform.

Unconnected Distribution

: Your posts are seen by those who don’t follow you, but may be interested in your content. This type of distribution can come through other users sharing and resharing your posts or from our recommendations in our ‘Suggested for You’ sections.

Facebook initially started as a way to connect exclusively with your friends and family – connected distribution. Now, we enable you to reach a much wider audience to help you grow beyond the sphere of those you know directly – unconnected distribution.”

The shift to unconnected content distribution echoes what Meta has been testing across all their platforms. The company is trying to make the shift from social networking to entertainment. In simple terms, Meta wants to be more like TikTok.

Make Original Content

: Creators receive the greatest distribution when they primarily post content that is filmed or created by them.

Original content

contains your unique voice and demonstrates the unique perspective you bring to Facebook. Original content is distinctive, engaging, and is what our users prefer.

Optimize for shares

: Make content that other users want to share. This kind of content can spark meaningful dialogue, respectful discussion and attracts more likes and reactions.

Get Recommended

: Make sure your content complies with our

integrity rules and guidelines for recommended content

. These guidelines outline what we will and won’t recommend.

Original, engaging content is the key to success. But hasn’t it always been? The big difference now is in who Meta is showing that content to.

This is only the first part in a 3-part series from Meta. We will continue to analyze this Meta for Creators series for new insights, tactics, and strategies for all of Meta’s platforms. 

Learn more about how to get the most from your Facebook content below:

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