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Google’s John Mueller recently explained how query relevancy is determined for pages blocked by robots.txt.

It has been stated that Google will still index pages that are blocked by chúng tôi But how does Google know what types of queries to rank these pages for?

That’s the question that came up in yesterday’s Google Webmaster Central hangout:

“Nowadays everyone talks about user intent. If a page is blocked by chúng tôi and is ranking, how does Google determine the query relevancy with page content as it’s blocked?”

In response, Mueller says Google obviously cannot look at the content if it’s blocked.

So what Google does is find other ways to compare the URL with other URLs, which is admittedly much harder when blocked by robots.txt.

In most cases, Google will prioritize the indexing of other pages of a site that are more accessible and not blocked from crawling.

Sometimes pages blocked by chúng tôi will rank in search results if Google considers them worthwhile. That’s determined by the links pointing to the page.

So how does Google figure out how to rank blocked pages? The answer comes down to links.

Ultimately, it wouldn’t we wise to block content with chúng tôi and hope Google knows what to do with it.

But if you happen to have content that is blocked by chúng tôi Google will do its best to figure out how to rank it.

You can hear the full answer below, starting at the 21:49 mark:

“If it’s blocked by chúng tôi then obviously we can’t look at the content. So we do have to kind of improvise and find ways to compare that URL with other URLs that are kind of trying to rank for these queries, and that is a lot harder.

Because it’s a lot harder it’s also something where, if you have really good content that is available for crawling and indexing, then usually that’s something we would try to kind of use instead of a random robotted page.

So, from that point of view, it’s not that trivial. We do sometimes show robotted pages in the search results just because we’ve seen that they work really well. When people link to them, for example, we can estimate that this is probably something worthwhile, all of these things.

So it’s something where, as a site owner, I wouldn’t recommend using chúng tôi to block your content and hope that it works out well. But if your content does happen to be blocked by chúng tôi we will still try to show it somehow in the search results.”

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Google’s John Mueller Answers Whether Author Bio Is Necessary

On a Google Webmaster Hangout, Google’s John Mueller was asked if the author bio page was necessary in order to meet Google’s E-A-T guidelines. Mueller’s response downplayed the necessity of author bio pages as a technical issue and suggested it was a user experience issue.

Authorship Signals

The SEO industry believes that Google’s Quality Raters Guidelines describe how to rank better in Google. It is from those guidelines that the belief that naming who the author is and listing their biography and credentials are a technical requirement to check off  the SEO ranking signal list.

But Google has never said that authorship biographies were a ranking signal. And the Quality Raters Guidelines were never represented by Google as listing ranking related signals.

John Mueller’s answer does not recommend authorship as a ranking signal. Instead, he frames it as user experience issue.

Expertise, authority and trustworthiness are important. But they are not the entire algorithm.

The Necessity of Author Biography Pages

The webmaster was concerned that their author biography pages were not being seen by Googlebot because they were noindexed. Noindex is an HTML element that tells search engines to exclude a web page from the search engine index.

The concern was that because Google could not see the author biography pages that this would have a negative effect on rankings. But according to Google’s John Mueller, that’s not the case at all.

Here is the question:

“Can you speak to the necessity of E-A-T and author biography pages linked from an article?

….So, kind of the necessity of the author biography pages. Should we have the author’s credentials on the article itself or is linking to their biography by their byline good enough?

We have an issue where the author bio pages are meta noindex. Does it stop GoogleBot or Google Quality Raters from accessing the pages?”

John Mueller began by trying to define what the acronym E-A-T meant.

He raised his  head and stared upward for a few seconds trying to recall what it meant.

John Mueller then went on to incorrectly recall what the acronym E-A-T stood for. He repeatedly referred to the “A” as Authority. Google’s Quality Raters Guidelines consistently referred to the E-A-T as Expertise, Authoritativeness and Trustworthiness. It’s authoritativeness, not authority.

Here is John Mueller’s response:

So E-A-T is expertise, authority, trustworthiness, I think…

And it comes from our quality raters guidelines, which are basically the guidelines that we give the folks who help us to improve our algorithms overall.

So… first of all it’s worth keeping in mind that our quality raters help us to improve our algorithms overall. They do not review individual websites.

So it’s not something where you need to optimize your websites for access by quality raters.

John Mueller Downplays Author Bio Pages

Mueller does not at any point indicate that the author biography page is an important SEO factor. There is no indication from him that it is important to show the author bio. Instead, he focuses on how it impacts site visitors.

Here is what Mueller said:

With regards to author pages and expertise, authority and trustworthiness, that’s something where I’d recommend checking that out with your users and doing maybe a short user study, specifically for your set up, for the different set ups that you have, trying to figure out how you can best show that the people who are creating content for your website, they’re really great people, they’re people who know what they’re talking about, they have credentials or whatever is relevant within your field.

Author Pages May Not be Required

Mueller then went on to state that author biographies are not a technical issue that needs to be addressed.

This contradicts a pervasive SEO belief.  Many SEOs insist that failure to include an author biography could result in a loss of rankings.

Google’s Quality Raters Guidelines were not produced to give insights into Google’s algorithm. Yet members of Google’s own Webmaster Help forums treat the information as if it holds insights into why a site may have lost rankings.

So that’s less something I would focus on this as a technical thing like you need to do this, this and this or this type of markup for these pages but rather more as a quality thing, as a user experience thing where you can actually do user tests with your users directly.

Author Biographies are Not a Ranking Signal?

There is no evidence that an author biography is a ranking signal. That’s something that’s so easy to fake, that it makes sense to not make it a ranking signal. So maybe it’s time to move beyond the endemic reductionist thinking that seeks to miniaturize Google’s algorithm to simple technical factors.

There is no evidence that author biographies are the critical ranking factor that many in the SEO claim it to be.

Watch the Webmaster Hangout here.

Google’s John Mueller & Martin Splitt Answer Questions About Site Speed

Google’s John Mueller and Martin Splitt teamed up for a special edition of the ‘Ask Google Webmasters’ video series to answer questions about site speed.

Together, they each took turns answering a series of rather technical questions from SEOs – even some that appeared to go over Mueller’s head.

Here’s a quick recap of each question and answer.

Question 1: Ideal Page Speed

“What is the ideal page speed of any content for better ranking on SERP?”

When Google measures page speed for the purpose of ranking content it generally separates pages into two categories: really good or pretty bad. Splitt says there is not much of a threshold between those two extremes as far as Google’s algorithm is concerned.

Presumably that means there is no “ideal” speed. Just make sure pages are fast enough to fit into the “really good” category. Again, no specific measurements were given, but it helps to look at it from a visitor’s perspective and think about whether they would find your site fast or slow.

Question 2: Importance of Google PageSpeed Insights

“I wonder, if a website’s mobile speed using the Test My Site tool is good and GTmetrix report scores are high, how important are high Google PageSpeed Insights score for SEO?”

Mueller recommends using each of these different tools and looking at the data to discover low hanging fruit on your web pages. That refers to anything that could be easily improved to give pages a boost in speed. So look for the quick wins, in other words.

Splitt answers the question from the perspective of someone giving the report to a third-party – such as an SEO giving the report to a developer to make improvements.

Each of the tools in question measure slightly different things and present the results in different ways. So Splitt suggests being mindful of that and using the tool that’s best for your audience.

Question 3: Chrome DevTools

“I am testing an almost empty page on #devtools Audits (v5.1.0) it usually gives minimum results which 0.8ms for everything and 20ms for FID (First Input Delay) but sometimes it gives worse results in TTI (Time to Interactive), FCI (First CPU Idle) and FID. Same page, same code. Why?”

Splitt says these measurements aren’t always exact and there will always be some fluctuation between them. Even a fluctuation between 0.8ms and 20ms is not considered unusual, and Splitt notes that it takes roughly 20ms for a single frame to draw.

With that in mind, try not to get too hung up on numbers unless you see something wildly out of the ordinary. If you start seeing measurements ranging from 20 seconds to 1 minute, for example, then it’s time to be concerned.

Question 4: Best Metrics to Analyze

“What is the best metric(s) to look at when deciding if page speed is “good” or not? Why / why not should we focus on metrics like FCP (First Contentful Paint) / FMP (First Meaningful Paint) instead of scores given by tools like PageSpeed Insight?”

Short answer – “it depends.”

The importance of these metrics vary according to what users are doing on your site. If users are just going to your site to read content, and not really interacting with anything, then FMP & FCP would be the more important metrics to look at.

On the other hand, if it’s an interactive web application where people are landing on the page and immediately interacting with things, then metrics like TTI & FCI would be the best ones to look at.

Splitt and Mueller both agree that page speed is more complicated than what can be conveyed by any single metric. They recommend looking at multiple sets of data and finding areas of improvement according to what’s most important for your audience.

See the full video below:

Unblocking Blocked Websites In Windows 10

While the danger of not using a VPN has more to do with your browsing data being collected by various governments, corporations, as well as individuals with bad intentions, that is not what annoys most users.

There are few things worse than finding out that some content is banned in your region due to licensing, copyright, or your country believing that a functioning adult shouldn’t be allowed to see something online.

Without going into reasons why something is not available from your ISP, we should know how to use VPNs to unblock this content and enjoy our surfing and browsing free from borders, as the internet was intended to be.

However, there are ways restricted websites can be unblocked on your Windows PC. Although bans are imposed by concerned authorities with public safety in mind, these censorship powers can also be misused.

Various ways of getting on to these banned sites on Windows are discussed below:

1. Using a Different VPN

VPN is the abbreviation of Virtual Proxy Network. This helps get an online device connected to a secondary network. You will be able to obtain access to any blocked site on your Windows PC’s.

An individual can download different applications and access websites that are streamed in a different country using VPNs. VPN’s can also be used to unblock any currently banned websites.

There are many VPN services available. Some of them are free while others charge a nominal amount for their services.

2. Use Proxy Websites

Many employers do not allow access to sites such as Twitter or YouTube at work. They feel it distracts employees from what they should be doing.

To overcome this challenge, you need to access a proxy website to get the restricted websites unblocked. Proxy websites are a good way to do this. However, it is important to keep in mind that using a VPN is more secure compared to an unblocked proxy.

3. Stop using URLs

As most of us know, each website we visit has an IP address. In many cases, the authorities that have put restrictions on a site may not have stored the IP and performed a restricted action on the URL. This makes the task of unblocking a site easier and quicker.

Websites can be easily accessed through the IP address.

4. Network Proxy Should be Changed

Sometimes the authorities might have multiple proxies. In such cases, the websites that are restricted on one proxy may be accessed through another. This means you may find access to a site by proxy surfing.

5. Google Translator

The governmental and institutional authorities do not often ban Google Translator. The reason for not banning it may be that it is an educational tool and is not seen as a threat when it comes to unblocking restricted sites.

However, it is an easy way of unblocking a site you are trying to reach. You can simply translate the blocked site into another language that you are familiar with. Microsoft’s Bing translation service can also be of assistance in this area.

6. Extensions can be used to Bypass Censorship

If the authorities have banned sites like Facebook or YouTube, then the extensions are a must try.

7. Use HTML

Soda PDF allows the downloading any web page whose access has been denied by the authorities. You just need to enter the URL on the link and the task is done.

Pros & Cons of Using a VPN

While a need for a VPN, especially when it comes to cybersecurity, increases daily, the software itself is not without any drawbacks. There are several features online that you will not be able to access by using a VPN.

Additionally, while premium VPN providers will ensure both security and internet speed, using a free VPN might be even less safe than not using a VPN at all.

You can buy a NordVPN subscription from Amazon and connect to their VPN server right away.

How To Open Pages File On Windows Pc With Icloud

Need to open a Pages file but you’re on a Windows PC? You can open Pages files from Windows or any PC by using iCloud. Pages files are generated from from the Pages app on Mac, iPhone, iPad, and iCloud, but there’s no native Pages app for Windows. Not to worry, as you’ll soon see you can easily open and access Pages documents right from Windows, and all you need is a web browser.

In this article, we’ll be discussing exactly how you can open a Pages file on Windows PC using iCloud.

How to Open Pages File on Windows PC with iCloud

The simplest and most straightforward way to open iWork documents on your Windows PC would be by using Apple’s iCloud web client, as it doesn’t require the installation of any software. You don’t even have to install the iCloud desktop app for Windows, as we’ll be making use of your web browser instead. Let’s take a look at the procedure.

And there you have it, those are the necessary steps for opening Pages files on your Windows laptops and desktops. This iCloud cloud-based solution for word processing works in a similar fashion to Google Docs.

From now on, you don’t have to worry about iWork compatibility issues when you’re switching between multiple devices, as chúng tôi is not only capable of opening the files, but is also capable of converting documents to widely supported formats.

Additionally, iCloud can also be used to view and edit Microsoft Word documents, if you find Pages’ layout more appealing. It’s not clear why Microsoft hasn’t added native support for Pages files to Microsoft Word yet, especially considering how word documents can be opened on Pages just like any other file, but perhaps that feature will come down the road.

Next time, before you transfer iWork files to your Windows machine, make sure you have a copy of the document in a Windows supported file format to avoid a similar situation. For example, you can export your Pages document as a Microsoft .docx file right on your MacBook, iPhone, or iPad, before you even save the document.

Pages is Apple’s response to Microsoft Word that’s used to create and manage word documents across the globe today. It’s a part of the iWork productivity suite and since this software suite isn’t available for Windows, which can lead to some file compatibility issues as you switch between operating systems.

Using iCloud for opening Pages and iWork documents should be useful for anyone working across platforms or with multiple devices that you often find yourself switching between. You may own a MacBook that you use while you’re on the move but also have a Windows desktop at your home. If you’ve used Pages for your word processing needs on your macOS device, you might run into compatibility issues if you try to open its file on a Windows PC, and that is primarily due to the fact that Microsoft Word is not capable of opening .pages files. But as you now know, you can simply use chúng tôi to open those Pages documents instead, which is pretty easy.


Fix: Xbox Console Companion Server Connectivity Blocked

Fix: Xbox Console Companion Server Connectivity Blocked Expert solutions to get rid of the problem in no time!




The Xbox Console Companion server connectivity blocked error in Xbox app prevents the user from joining online games.

The issue arises due to misconfigured firewall settings, problem with the status, or conflicting devices/drivers.

To fix things, check the time and region settings, restore firewall defaults, or uninstall recent Windows updates, amongst other solutions.



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readers this month.

When trying to join games using the Xbox Console Companion app, the Server Connectivity may read Blocked, which affects the ability to play multiplayer games.

When this happens, you cannot experience the online Xbox world, join parties, or even interact with others via voice chats. All these functionalities are lost if you have Xbox Server Connectivity blocked. So, let’s find out how to fix the problem.

Why is the Xbox Server connectivity to Windows blocked?

Here are a few reasons you come across the error:

Third-party conflicts: A third-party antivirus, security software, or firewall can conflict with the network properties and trigger the error.

Issues with the Internet connection: Random loss in connection or a slow Internet can cause trouble with Xbox’s server connectivity.

Critical services not running: Every program or operation on the PC, including Xbox, requires a few critical services to be running, and when these are not, you may find NAT type Open, Server connectivity blocked.

Incorrect time and region settings: Choosing the incorrect region or time can lead to errors with a wide range of apps and vital Windows features as well.

What can I do if the Xbox Console Companion server connectivity is blocked?

Before we head to the slightly complex solutions, try these quick ones first:

Make sure you are connected to the Internet and have a fast Internet speed.

Check the Xbox Status and make sure all the services are up and running. If any are facing a major outage, we recommend you try again in a while. It can take up to 24 hours or even more.

If there are any pending Windows updates, download and install them.

Make sure the region, date, and time are set correctly on the PC and check whether the Xbox Console Companion server connectivity blocked issue is resolved.

Disable any antivirus, firewall, overclocking, or performance optimization tool running on the computer, basically any software that could modify the network properties or prevent the connection.

If none work, move to the fixes listed next.

1. Change network type to Private 2. Disable the other network adapters

Expert tip:

3. Reconfigure Teredo adapter settings 4. Disable Intel Management Engine

Another viable solution to fix things when Xbox Console Companion Server Connectivity is blocked is to disable Intel Management Engine. If you can’t find it in the Device Manager, head to the next method.

5. Make sure the essential services are running 6. Reset the firewall settings

In some cases, the misconfigured firewall settings led to Xbox Console Companion server connectivity being blocked, and restoring the defaults fixed things in no time.

For some users, the Xbox Console Companion server connectivity being blocked issues appeared after installing the latest OS version, and uninstalling the Windows update fixed things in no time.

Once the problem is resolved, check our curated list of the most played Triple-A games on Xbox.

Still experiencing issues?

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