Trending December 2023 # Google Starts Android Q Using Two Brand New Pixel Phones, 21 In Smartphone # Suggested January 2024 # Top 20 Popular

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Google Starts Android Q

Android Q is the most popular version of Android. Google asserts that Android is powering over 2.5 billion devices that are active.

Android Q is custom made to accommodate to the requirements of watertight and 5G mobiles. The newest operating system is optimized to provide better multi-tasking encounter and will adapt to various display dimensions easily. This usually means the transition between the smaller and bigger displays in a foldable telephone is expected to be eloquent. So far as 5G is worried, Android is your first smartphone operating system to encourage the next-generation low-latency connectivity.

Key features of Android Q

“For 466 million deaf and hard of hearing individuals around the planet, captions are greater than a benefit –they create material more accessible,” said the search giant in a blog article. Bearing this in mind, Google worked closely together with the hearing impaired community to come up with a quality that would enhance access to electronic media.

With one tap, Live Caption will mechanically caption media that is playing music in your mobile phone. Live Caption functions with podcasts, videos and sound messages, even across any program — even things you record . The moment speech is discovered, captions will look, without needing Wi-Fi or phone data.

Additionally, Google announced the machine learning which powers Smart Reply has become built into the notification system in Android, enabling any messaging program to indicate responses in notifications. Smart Reply will also intelligently predict your next actions –for instance, if a person sends you a speech, you can simply tap to start that speech in Maps.

On the safety front, Google promised to scan 50 billion programs daily using Google Play Protect. “For instance, we made a committed Privacy department under Preferences, where you will discover significant controls in 1 spot. Under Preferences, you will also discover a new Location segment that provides you more transparency and granular control over the place data you discuss with programs,”said the business in the blog article.

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Google Unveils Pixel 3 Phones, Pixel Slate Tablet, Google Home Hub

At the Made by Google event in New York City, the company unveiled its new lineup of devices for 2023, including its new flagship Pixel 3 phones, Pixel Slate hybrid tablet, and the Google Home Hub.

Here are the biggest announcements from Google:

The biggest announcement at the Google event was, without a doubt, the unveiling of the new Pixel 3 and Pixel 3 XL phones.

If you’ve been following the leaks online, you already know pretty much everything that you’re getting with these new phones, including wireless charging Qi and a wide-angle front-facing camera.

These mobile devices have the same internals, such as a Qualcomm Snapdragon 845 processor and 4GB of memory.

The only real difference is the screen and battery size. The Pixel 3 features a 5.5-inch (2160 x 1080) display and a 2915 mAh battery, while the Pixel 3 XL sports a 6.3-inch (2960 x 1440) display with a gigantic notch and a 3430 mAh battery.

The smaller Pixel 3 and the bigger Pixel 3 XL will come with 64GB or 128GB of storage, and they’re expected to be available on October 18. Preorders are available immediately through the Google Store. Pricing starts at $799 for the smaller screen, while the bigger one will cost $899. They’ll be first available on Verizon network, but the company will be selling the phones unlocked as well.

Google Home Hub

Google also introduced a new version of its Home speakers, which now includes a touch-enabled display. It’s like a tablet docked to some big speakers. The device has been designed to be the hub to control your smart devices around the house (for example, cameras, thermostats, and lights), and of course, to access all the services that the search engine offers.

The Google Home Hub will be available in four colors — Chalk, Charcoal, Aqua and Sand –, and you can preorder it now, and it’ll cost $149.

Pixel Slate

Google is betting again on tablets with its new Pixel Slate 2-in-1 tablet, which also runs Chrome OS. Similar to Windows 10 running on a Microsoft Surface device, the operating system switches seamlessly between desktop and table modes, and you can run Android apps available from the Play Store.

The tablet also has a keyboard, which is a detachable folio with rounded keys and a trackpad. Again, similar to the Surface Type Cover, but with magnets that allow you to adjust the viewing angles, but it doesn’t offer lapability as the Microsoft devices offer.

The Pixel Slate comes in various hardware configurations from a Celeron processor to an Intel 8th generation Core i7 on the most expensive model. The pricing starts at $599, while the keyboard will be sold separately for $199, and the pen will cost you another $99.

Google Pixel Slate is expected to ship this year, and preorders are not yet available.

Alongside these new products, Google also introduces the Pixel Stand, which is just a wireless charger for its new phones and some extra features. In addition, the company announced a new improved Chromecast device with a performance boost of 15 percent bringing support for 1080p videos at 60fps.

Google Pixel 2 Review: Android Camera Magic

I confess, I worried when I saw that Google had stuck with a single main camera sensor. At a time when most of the Pixel 2’s rivals are embracing twin lenses, it felt like that was a decision that could instantly date a brand new phone. Turns out, though, there’s plenty you can do with some very clever algorithms.

Both the Pixel 2 and Pixel 2 XL share the same 12.2-megapixel main camera. It now has an f/1.8 aperture, rather than the f/2.0 of the original Pixel, and both optical and electronic image stabilization. The laser autofocus of before has been joined by dual-pixel phase detection. It’ll shoot up to 4K at 30 fps video, or 1080p at up to 120 fps.

On the front, there’s an 8-megapixel fixed focus camera, with f/2.4 aperture. It tops out at 1080p at 30 fps. However, because Google is doing its photographical magic tricks with software rather than dual camera hardware, the selfie-cam doesn’t miss out.

The main camera is fast. Very fast. Quick to load – double-tapping the power button launches it even before the lock screen – and quick to take shots. Moving subjects that left a blur on rival smartphone cameras were crisp and clean in the Pixel 2’s shots.

Its images are bright, colorful, and show great contrast. The steadying hand of Google’s algorithms are never far away, no matter how you’re shooting. Stills are automatically captured as Motion Photos, the Pixel 2’s take on Live Photos from the iPhone, where a few seconds of video brackets each picture. They’re automatically trimmed to what the software thinks is the cleanest loop, too, and you can export them as short movies or GIFs through Google Photos.

HDR is also on by default, the Pixel 2 firing off numerous frames to combine their data. Interestingly, it does that in preference to relying on the optical image stabilization and longer shutter speeds. Again, the results can be astonishing: plentiful detail and minimal grain. Google has actually developed its own system-on-chip, the Pixel Visual Core, which not only does the HDR processing but at a fraction of the energy the Snapdragon 835 would demand. Right now, oddly, nothing actually accesses it: even the Pixel 2’s own camera app isn’t touching it. That should change eventually, though, and in time Google plans to also open Pixel Visual Core access to third-party apps using the Android Camera API.

It’s the Pixel 2’s Portrait mode where the power of Google’s software really shows its hand. Early, software-driven attempts to add background bokeh, or blur, to single-camera devices had generally lackluster results. Better were the dual-camera approaches, like the iPhone 8 Plus’ Portrait mode, which can build a depth map of the scene by using both slightly-offset cameras simultaneously. Even so, they can still struggle with fine detail like hair, and get things wrong around the edges of subjects.

Google took a data-first approach, training the algorithm responsible for Portrait mode with millions of sample faces, and then combining that with the dual-pixel data from the new sensor. On paper, with an offset so small as to be invisible to the human eye, it shouldn’t work. In practice, it’s producing some of the best Portrait mode images I’ve seen.

I take a lot of iPhone Portrait mode photos of our cat, but often her whiskers either suddenly fade out or just cut off into blur prematurely. The Pixel 2, however, keeps those tiny hairs crisp, even as the background is blurred. If you’re not in the habit of running a feline photo studio, you should see the same benefit around human hair: no more weirdly fuzzy beard halos, for example. The fact that the Pixel 2 uses its f/1.8 aperture for bokeh shots, too, whereas the iPhone 8 Plus is relying on its f/2.8 telephoto camera, makes a big difference too.

Since it’s software that’s at the heart of the system, not hardware, it means Google can extend Portrait mode to its front facing camera too. The selfie cam obviously doesn’t have the dual-pixel sensor, and the resulting photos aren’t quite as refined around the edges as when you use the back camera, but it’s still very impressive. It also means that both sizes of Pixel 2 get the functionality, as opposed to Apple only offering it on its larger iPhone.

The other place that the software and hardware partnership shows its worth is in video stabilization. There’s none of the jelly-like wobbles or judders some phones suffer, just the OIS and EIS working in tandem.

Some of the more playful features I couldn’t test yet. Google’s AR stickers, interactive characters and emojis that you can drop into photos and video captured on the Pixel 2, will be arriving in the coming months. Face-retouching, which does at least smooth your skin out without making you look entirely rubbery, isn’t available in Portrait mode yet; it’ll arrive in mid-October.

How To Use Crash Detection On Pixel And Other Android Phones

After a crash occurs, the Pixel phone will vibrate and play an alarm sound to see if you’re alright. You can tap I’m OK or Emergency (or say “Emergency”). If you fail to respond in 60 seconds, it will automatically contact emergency services, like 911 in the US, to inform them about the crash along with your location.

It is a Pixel-exclusive feature on Android and can be toggled via the Personal Safety app on supported models. The Safety app equips other helpful features like Safety Check, emergency location sharing, SOS, and alerts about nearby crises.

You can also store your medical information inside the app. Other people can view this information without unlocking your device in an emergency.

The Crash Detection feature is available on Pixel 3, 4, and later models, listed below:

Pixel 3, 3 XL

Pixel 4, 4 XL

Pixel 4a

Pixel 4a with 5G

Pixel 5

Pixel 5a with 5G

Pixel 6, 6 Pro

Pixel 6a

If the phone detects you’re involved in a car crash, your approximate location and car crash data may be transmitted to emergency services by Android’s Emergency Location Service.

Unfortunately, it may not be able to detect all car crashes. And you may also witness false triggers caused due to hard falls or impact activities. Lastly, your phone might not be able to call emergency services in situations when you have a weak mobile network or are on an ongoing call.

For starters, Crash Detection is available in English, French, French (Canada), Italian, Japanese, Mandarin Chinese, and Spanish in Australia, Canada, France, Ireland, Italy, Japan, Singapore, Spain, Taiwan, the UK, and the US. It is currently not available in several regions including India:

1. Open the Safety app on your Pixel phone (from the app drawer or search).

3. Scroll down and select Car crash detection under Detection & Alerts.

4. Enable the toggle.

When asked for location permission, tap Allow while app in use. Similarly, tap Allow for microphone and physical activity prompts.

The new iPhone 14 series, Apple Watch Series 8, Watch Ultra, and Watch SE  2- all of the devices get the new Car Crash Detection feature. And unsurprisingly, Apple’s Crash Detection is very similar to the one on Google Pixel.

Google has had the feature since 2023 on its Pixel smartphones. But it’s only now that Apple not only managed to improvise the feature but also marketed it well with the recent launch.

— Mishaal Rahman (@MishaalRahman) June 28, 2023

According to recent reports, a new string of codes found in Google’s Personal Safety app suggests that Car Crash Detection may soon arrive on other Android phones. Alongside it, the non-pixel phones are also expected to get the Crisis Alert and Safety Check features.

The Personal Safety features will likely be released to non-Pixel phones via Google Play Services. However, it is unclear which devices will get it first. As of yet, it’s available on Pixel 3 and later and in limited countries.

In our search for a third-party app that offers crash detection, we stumbled upon Real Rider Crash Detection. The app claims to automatically alert the emergency responders with your location and other information upon a crash.

It’s a paid application and comes with a free 30-day trial, post which you need to pay around $4 or Rs. 330/month. We activated the app and tried mimicking accident scenarios by simulating impact on the phone. However, it didn’t seem to work for us.

He not only got unconscious but also stuck inside the machine with exits blocked. Luckily, his Pixel 4 XL, which was thrown out of reach during the incident, triggered crash detection. By the time he woke, the phone had automatically contacted 911 with rescue services en route to his location.

Car Crash Detection helped him get assistance in time. He got recovered after a few weeks from the broken bones.

Similarly, Google shared an incident that involved Car Crash Detection coming to the rescue.

Chris was riding in a car with his family to grab a late lunch on a beautiful day in Gatlinburg, TN. Unfamiliar with the area, they came upon a fork in the road and suddenly were involved in a car accident. Luckily nobody was injured, and thanks to car crash detection* on Chris’s Google Pixel, his phone prompted him to call emergency services.

Related:

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How To Block Calls In Android Phones? – Webnots

Earlier days spam emails were the biggest problem wasting plenty of productive time. Thanks to artificial intelligence, spam emails have been almost eradicated on major email servers. Most services like Gmail will automatically send emails to spam/junk folder. Unfortunately, it is not the case for unsolicited calls. Nowadays, unsolicited calls are one of the major problems for all smartphone owners. The latest Android version provides highly effective tools to stop unsolicited calls on your Android phone. In this article, we will explain how to block calls in Android to avoid attending or even receiving unnecessary calls.

Call Blocking in Android

Depending upon the situation, you can block, unblock and temporarily reject the calls for certain duration. You can also record calls in Android, especially video calls so that you can view it later.

1. Add Numbers to Block List

If you have iPhone, you will know Apple offers a nice blocking feature within Phone app. Similarly, Android Contact app has a blocked list feature where you can add a phone number. Once you add, you will never receive a call or message from that number. It is also possible to completely block all calls from unidentified callers. Follow the below instructions to add a number to the block list.

Open Contacts app on your Android phone and you will see two buttons named – “Contacts” and “Fix & manage” at the bottom of the screen.

Touch “Fix & manage” option to open its settings, where you will see a “Blocked numbers” list at the very end.

You can add a number to the list by tapping on “Add a number” link.

There is also a radio button next to “Unknown” at the top, which will block calls from unidentified callers if enabled. Unidentified callers are those whose numbers are not saved in your phone contact list. Remember to continuously update your contact list so that you won’t miss calls from family and friends. Otherwise, do not enable this option.

2. Block or Report Spam Calls

There is an efficient way of adding a number to the blocked list of your Android phone. When you receive a call and find it is spam, immediately end the call. Now access the recent call record and long-press the number you received the call from. Select “Block/report spam” from the pop-up menu to automatically add the number to blocked list. You can also report the call as spam or choose to block it only.

If you want to remove a number from the blocked list, access the blocked list and find the number you wish to unblock. There is a cross sign at the end of each blocked number. Press that cross mark to delete the number from the blocked list. Afterwards, you will be able to receive the calls and messages from that number.

Block List in Android

Note that most of the social and instant messaging apps allow you to block and unblock contacts within the app. For example, you can block a contact in WhatsApp app to send/receive messages. However, this will not affect the blocked person to call you or send a message directly to your phone number.

3. Third-Party Apps to Block Calls in Android

Call Control is one of the world’s best caller ID and spam blocking apps. It maintains a comprehensive spam list updated regularly to protect you from spam calls. However, upon installation the app will ask you to make it your default phone dialer. You can also enable the caller ID service of the Call Control, which will show you the name of the incoming call so that you know who is calling you. Unlike other call blockers, Call Control does not require users to register mobile phone numbers before using the app. Instead, you can register with Facebook, Google, or other email address.

There are numerous other third-party apps to block calls on Android phones. Although 3rd party apps effectively block spam callers and robocalls, there are sometimes compatibility issues between the apps and Android. The following is a list of some other popular call blockers for Android.

Truecaller: Caller ID & Block

Call Blocker – Stop spam calls

Calls Blacklist – Call Blocker

Call Blocker – Block Callers

Call Blocker – Blacklist

4. Using Do Not Disturb to Reject Calls

As mentioned, you may not always want to block the calls but want to reject calls for certain time. “Do Not Disturb” function or sometimes referred to as DND, has been around since the time of modern telephones. Your phone will reject all the calls when you enable “Do Not Disturb” function. You can also set up a voicemail and forward the calls to your voice mail. Similarly, you can allow calls from only selected persons during the do not mode duration. The latest Android version provides the “Do Not Disturb” function with many options to customize.

Swipe down from the top of your Android phone screen to open quick-access settings. You will “Do Not Disturb” icon and tap on it to toggle between on or off.

However, before doing that, it is essential to make sure all the configurations are set up so that you won’t miss any important notifications. Long pressing the “Do Not Disturb” button will take you to its configuration screen.

Tap on the “People” icon and select the callers from whom you want to receive calls/messages when “Do Not Disturb” function is enabled. You can choose among starred contacts, all contacts, anyone, or none.

You can even define schedules for sleeping, driving, gaming, or other events, and the Do Not Disturb function will activate automatically during these activities.

Do Not Disturb Menu in Android

5. Block Spam Calls Using Network Operator Service

Almost all mobile network operators offer spam call protection. Get in touch with your operator and check how you can subscribe to spam calls protection service. There may be a monthly fee for that service. This is a good option if you are ready to pay, since mobile phone operators provide better and more secure spam protection.

Final Words

You can simply use default Android block list feature for managing spam and known callers. Or use DND mode for temporarily rejecting calls while you are in-between urgent task. Third-party apps can also help, however, you need an account or share data with them.

Success Factors For Building Your Brand In 2023 Using Seo

Examples of developing your brand in 2023 by building your Digital Knowledge Centre

SEO technology provider, Searchmetrics, recently released a white paper: SEO Rank Correlations and Ranking Factors 2014 – Google U.S., evaluating factors impacting organic search results and an analysis of search engine algorithms. This post highlights some of the findings for organisations SEO brand strategy. I have condensed the 83 page document into some of the key factors brands need to be aware of.

The searchmetrics report provides some good news for brands. Whether an established player or an emerging start-up, brands need to wake up to the opportunities the ever changing search landscape offers.

There has been a fundamental shift in the types of brands monopolising the search landscape along with the rapid growth in content marketing, the brands winning this game are the brands that have re-defined their online value proposition by turning themselves into knowledge centres.

What is a knowledge centre?

Knowledge centres began to take centre stage as a digital strategy during 2014 in part due to the growth in anyone and everyone launching their own content marketing strategies, cue an explosion of content in all shapes and sizes engulfed us all by littering our social media channels, search results, inboxes and video streams. It was assumed the more content being created, more the opportunity to drive traffic. WRONG

As highlighted in the whitepaper, searchmetrics emphasise the importance of ‘high quality and relevant content is increasingly the focus of search’ and this provides a sound justification as to why brand marketers should develop their proposition by becoming a knowledge centre. In other words, to differentiate your digital content proposition by focusing on crafting remarkable, trusted content that your users and prospects will take the time to read, share, favourite, recommend and return to you as a trusted source for reliable content.

To transform your brand proposition into a digital knowledge centre, brands should define their search strategy to consider three key pillars:

1. Authority – Is your search strategy delivering your brands voice of authority? Are you informing and delighting your audience by telling a great brand narrative through the content you’re delivering and that is found through search?

2. OVP – Do you have an online value proposition at the heart of your digital strategy? Take the time to analyse your competitors as well as benchmark your search proposition against other brands operating in different sectors to understand how they have differentiated themselves from their competitors

3. Are you building a narrative – Fine tune your digital narrative that can be communicated through your online content. Engage in conversations through social media channels with your audience and reach out and build direct relationships with your customers and audience giving your brand a personality and a human element to your proposition and online reputation.

Key findings of the SEO Ranking Factors and Rank Correlations 2014 report

Let’s visit some of the key findings of the searchmetrics report and what brands should leverage to help support their strategy in becoming a knowledge centre. I have broken the findings down into key sections and which pages to refer to for further reading within the searchmetrics report.

What this means for Brands ? Ensure your brand in included within the keywords of your on-page copy as well as headings and within page titles and meta descriptions. Utilising your brand helps to drive the CTR in driving search traffic to visit your site.

2. Content: (searchmetrics report: page 22)

Historically, having the right technical SEO (on page, site architecture) was the first stage but using similar SEO strategies to better optimise the content being created on page is becoming just as important especially in light of Google algorithm changes such as Panda, Penguin and more recently Hummingbird.

More importantly it’s about creating content that will delight your audience and provide real value (over the competition) rather than driving content purely based on keyword research A recent infographic by Quicksprout highlights the changes in content creation and how it’s associated with old SEO strategies to how you should be re-inventing your content creation.

What this means for Brands? Ensure you’re developing and building your library of content working across office by running a content audit. Look to optimise the content e.g. on page how is it graded, current link profile of your content pages and how the content is performing through social platforms? Look to monitor and measure current performance and begin to identify benchmarks as well as gaps and opportunities to build on your content strategy.

3. Content Hubs (searchmetrics report: page 30)

Below is a searchmetrics graph listing the content features which have increased in importance and the enhancements made by Google to better understand the meaning behind keywords has accelerated how the search engine is beginning to move towards better understanding “content hubs” e.g. topic areas as summarised by searchmetrics

‘The more topics a text reflects, the more holistic it is – and, at the same time, the more relevant it is for users with different search intentions. Consequently, the copy also ranks better for related, additional keywords as well as the primary keyword’.

What this means for brands? Look to create content hubs, analyse the long tail search opportunities for content subjects and look to map out content hubs that provide a rich verticle knowledge hub that caters for the head terms and long tail search terms. Archive these content hubs into a content library which can then be used to support your search activity and social outreach.

4. Internal linking (searchmetrics report: page 37)

Structuring your internal link structure is seen as a vital component for your domain performance. The graphic below, taken from chúng tôi shows how a site architecture should be set and provides the greatest positive impact for the flow of internal linking.

From an SEO perspective, attracting external links to your website has always been seen as the priority to assist in search engine ranking performance but it’s clear more emphasis needs to be put on the user experience and providing relevant internal links on pages to provide the perfect UX and retain relevancy of articles to the user.

What this means for brands? Scope out your current site architecture and structure of your site and identify the most important pages of your site based on external links (followed), social shares and internal linking. The audit will then provide you the opportunity to clearly map out how content and associated content begin to interlink to different sections of the site as well as provide potential gaps and opportunities to exploit.

5. Backlinks (searchmetrics report: page 43)

Searchmetrics identified larger brands attract a higher majority of new links, more referring domains as well as generating more deeper linking to relevant content areas, the below infographic taken from the whitepaper provides some more insights in the opportunity of a backlink strategy and how it can benefit your performance.

What this means for brands? Monitor, manage and measure your analytics reports. Audit who is linking to your site but more importantly are they linking to the correct content pages? If not, this provides an opportunity to reach out to the partner site and encourage them to link to deeper pages of your site that is more relevant from a content point of view.

For pages that do drive a high volume of links from external websites, monitor the performance of the page – is it retaining the referral traffic? Have you optimised the page to why the external website is linking to you? Are you looking to provide internal linking to other pages on your site to retain the user?

Work with your press office and communications teams for any content or press releases that could be used to drive new back links from websites that mention your brand and content stories. Fresh Web Explorer is a great tool to use to identify new website that are not linking to you

 6. Social Signals (searchmetrics report: page 60)

From the Searchmetrics study, ‘sites that have risen in the SERP’s have strong, positive correlations to social signals’. From a brand point of view, it’s clear to see that social networks play a key role as a key traffic referrer

What this means for brands? Your social media activity should be integrated with your content strategy and used as a tactic to help drive your content to different audiences and demographics. Better understand and take the time to listen to different audiences that choose to follow your brands social channels e.g demographics, types of content being consumed and tailor your content to their needs and requirements.

Social Media also provides your brand a vehicle to real-time listening – to ensure your brand strategy encompasses the need to deliver real-time content within your content sector to service the needs of your social audience. Make sure you are providing the necessary opportunities for your website/mobile content to be shared through social by your users by ensuring your pages are providing a call to action to offer social sharing

7. Mobile (searchmetrics report: page 77)

A recent article by comScore highlighted key insights on the emergence of mobile which is now the leading digital platform accounting for 60% of digital media time spent in the US.

What this means for brands?  It will be ever more essential for brands digital proposition can be translated to a mobile or tablet device from desktop whilst retaining points of difference. Google recently rolled out ‘mobile friendly’ labels emphasising the importance the search engine has for brands who think about their digital proposition across different platforms.

Analyse your desktop site on performance and relate the relevant content to a mobile experience – this may mean optimising long form content into mobile bit size chunks. What’s your mobile USP and think about how your competitors differentiate their mobile proposition over their desktop environment and the content made available?

Key Takeaways for brands from searchmetric’s whitepaper

1. Content – There is an urgency for brands to deliver more content to remain competitive within the search sectors. However it’s important to note that more content does not necessarily mean better content – the emphasis should be on delivering industry leading, authoritative content that is relevant to their audience

2. Technical – increasing in importance, internal linking (p.37), Html of pages p.34) – Ensure you getting back to basics of SEO by making sure that basic on page optimisation and technical considerations have been taken into account e.g. site architecture and page load speeds

4. Backlinks – Backlinks are considered an important indicator however the emphasis is on the quality of backlinks rather than quantity. Through social listening and content generation there is an opportunity for brands to hijack real-time demand for trusted news content and with it the opportunity to drive backlinks off the back of a real-time content strategy.

5. Social Media – integrated within your content strategy and to be used as a tactic to drive content to different audiences and demographics.

Brands need to wake up before it is too late to capitalise on the changes in the search landscape that are crying out for brands that are trusted, authoritative and willing to put at their heart of their digital strategy, content. The brands winning this game are the brands that have re-defined their online value proposition by turning themselves into knowledge centres. In summary,

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