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Google updated its structured data development page to add two new properties to the Occupation structured data and the OccupationAggregationByEmployer structured data. The two properties are “JobBenefits” and “industry.”
According to Google’s developer page:
“Occupation structured data allows salary estimate providers to define salary ranges and region-based salary averages for job types, details about the occupation such as typical benefits, qualifications, and educational requirements.
OccupationAggregationByEmployer structured data allows salary estimate provides to aggregate occupations by factors such as experience levels or hiring organization.”
Estimated salaries can appear in the job experience on Google Search and as a salary estimate rich result for a given occupation.
Google added documentation for the optional jobBenefits and industry properties. While those properties are optional, they will nevertheless generate rich results.
The new structured data properties may also help Google to better understand the web page and rank it appropriately.
The update is documented on Google’s Estimated Salary structured data development support page.
The two properties added to Google’s documentation are optional. That means Google won’t see it as an error if it’s missing.
The new structured data properties are easy to understand the meaning.
The first one, JobBenefits, is for describing any benefits that are given to a person in the job position being described.
Related: Extra Structured Data Could Be Useful for SEO
Google’s developer page describes it like this:
“The description of benefits that are associated with the job.”
The second one, industry, communicates to Google what industry the web page is making reference to.
The Google developer page describes the “industry” property like this:
“The industry that’s associated with the job position.”
Google’s developer page for this structured data published the following example of the new structured data properties in use:
In the above example, the industry is technology. The benefit given to employees is six weeks of paid vacation.
When adding these new structured data, it is important to remember that the data in the structured data must be an exact match to the content that a site visitor will see.
Google’s policy on structured data states that everything in the structured data must be reflected in the visible content that a site visitor will see.
That means that a publisher wishing to use the new properties in their structured data must also remember to publish the same information in the content that a site visitor will see.
Google’s new “jobBenefits” and “industry” properties should be useful to publishers who post this kind of information on the web.Citation
Read Google’s developer page for Estimated Salary.
You're reading Google Adds New Structured Data Properties To Estimated Salary Dev Page
Google updated the Education structured data documentation with new content guidelines and a manual action warning for sites that don’t conform with the new requirements.Education Q&A Carousel in Search Results
Google added documentation for new structured data that helped relevant pages become eligible to be shown in the Education Q&A carousel.
The Education Q&A carousel is an enhanced search listing available in the following search types:
Google Search results
Two very different kinds of pages are eligible for this enhanced search feature.
Single Q&A pages
Google described the two kinds of pages that are eligible for the Education Carousel display in search:
“Flashcard page: A page that contains flashcards that typically have a question on one side and an answer on the other side. To mark up flashcard pages, continue reading this guide to learn how to add Education Q&A schema.
Single Q&A page: A page that only contains one question and is followed by user-submitted answers. To mark up single Q&A pages, add QAPage markup instead.”
Flashcard pages use the Quiz markup. Q&A pages use the QAPage structured data.Content Guidelines
The new section of the documentation warns:
“We created these Education Q&A content guidelines to ensure that our users are connected with learning resources that are relevant.
If we find content that violates these guidelines, we’ll respond appropriately, which may include taking manual action and not displaying your content in the education Q&A rich result on Google.”
There are three points to keep in mind:
Those guidelines state that the QAPage structured data markup can only be used on pages where users can answer questions. The valid use case example given is a web forum.
2. The page must feature education-related content in the form of questions and answers, and the answer does answer the question.
3. Answers must be accurate and correct. The guidelines state that if an (unspecified) amount of the content is found to be inaccurate, then Google would make all the content ineligible to be seen in the Education Q&A carousel.Focus on Accuracy
Education is a sensitive topic, so it makes sense for Google to add an extra layer of strictness concerning the quality of information shown in their Education Q&A carousel.
Google is increasingly emphasizing correct and helpful information, which could be part of the ongoing process to improve search results.Citation
Read the new Q&A Structured Data Guidelines
Featured image by Shutterstock/Elnur
Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings.
While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search.The Controversy
This week, a food blogger tweeted that she received a notice from Google which stated structured data for calorie counts had to be added to recipes. The blogger was under the impression that failure to include calorie count structured data would result in her content not appearing in search results.
Me: *Trying to create a food blog that doesn’t participate in diet culture.*
— Rebecca Eisenberg (@ryeisenberg) January 15, 2023
It’s stated in Google’s notice that adding calorie counts was merely a suggestion, not a requirement. However, the blogger’s tweet blew up and the misinformation spread leading others to believe what she stated was true.
Related: What Is Schema Markup & Why It’s Important for SEOGoogle’s Response
The controversy caused by the blogger’s tweet caught Google’s attention, as Sullivan replied in an effort to clear up the misunderstanding. Later, Sullivan published a tweet thread via the official Google Search Liaison account to address the situation in more detail.
“Yesterday, a concern was raised that calorie information was required for recipes to be included in or to rank well for Google Search. This is not the case. Moreover, structured data like this has no impact on ranking in web search. This thread has more we hope eases concerns…
Content owners can provide structured data as an optional way to enhance their web page listings. It has no impact on ranking. Using it may simply help pages that already rank well appear more attractive to potential visitors.”
Related: Just How Important Is Structured Data in SEO?
Sullivan concedes the wording of the notice that was sent to the blogger could have been clearer. Google will be reviewing the wording of Search Console notices in order to prevent these types of concerns in the future.
Can’t wait for your new content to get indexed?
Learn why it’s so hard to estimate how long indexing may take and what you can do to speed things up.
Indexing is the process of downloading information from your website, categorizing it, and storing it in a database. This database – the Google index – is the source of all information you can find via Google Search.
Pages that aren’t included in the index cannot appear in search results, no matter how well they match a given query.
Let’s assume you’ve recently added a new page to your blog. In your new post, you discuss a trending topic, hoping it will provide you with a lot of new traffic.
But before you can see how the page is doing on Google Search, you have to wait for it to be indexed.
So, how long exactly does this process take? And when should you start worrying that the lack of indexing may signal technical problems on your site?
Let’s investigate!How Long Does Indexing Take? Experts’ Best Guesses
The Google index contains hundreds of billions of web pages and takes up over 100 million gigabytes of memory.
Additionally, Google doesn’t limit how many pages on a website can be indexed. While some pages may have priority in the indexing queue, pages generally don’t have to compete for indexing.
Google admits that not every page processed by its crawlers will be indexed.
In January 2023, Google Search Advocate, John Mueller, elaborated on the topic, disclosing that it’s pretty normal that Google does not index all the pages of a large website.
He explained that the challenge for Google is trying to balance wanting to index as much content as possible with estimating if it will be useful for search engine users.
Therefore, in many cases, not indexing a given piece of content is Google’s strategic choice.
Google doesn’t want its index to include pages of low quality, duplicate content, or pages unlikely to be looked for by users. The best way to keep spam out of search results is not to index it.
But as long as you keep your blog posts valuable and useful, they’re still getting indexed, right?
The answer is complicated.
Tomek Rudzki, an indexing expert at Onely – a company I work for – calculated that, on average, 16% of valuable and indexable pages on popular websites never get indexed.Is There A Guarantee That Your Page Will Be Indexed?
As you may have already guessed from the title of this article, there is no definitive answer to this indexing question.
You won’t be able to set yourself a calendar reminder on the day your blog post is due to be indexed.
But many people have asked the same question before, urging Googlers and experienced SEO pros to provide some hints.
John Mueller says it can take anywhere from several hours to several weeks for a page to be indexed. He suspects that most good content is picked up and indexed within about a week.
Research conducted by Rudzki showed that, on average, 83% of pages are indexed within the first week of publication.
Some pages have to wait up to eight weeks to get indexed. Of course, this only applies to pages that do get indexed eventually.Crawl Demand And Crawl Budget
For a new page on your blog to be discovered and indexed, Googlebot has to recrawl the blog.
How often Googlebot recrawls your website certainly impacts how quickly your new page will get indexed, and that depends on the nature of the content and the frequency with which it gets updated.
News websites that publish new content extremely often need to be recrawled frequently. We can say they’re sites with high crawl demand.
An example of a low crawl demand site would be a site about the history of blacksmithing, as its content is unlikely to be updated very frequently.
Google automatically determines whether the site has a low or high crawl demand. During initial crawling, it checks what the website is about and when it was last updated.
The decision to crawl the site more or less often has nothing to do with the quality of the content – the decisive factor is the estimated frequency of updates.
The second important factor is the crawl rate. It’s the number of requests Googlebot can make without overwhelming your server.
If you host your blog on a low-bandwidth server and Googlebot notices that the server is slowing down, it’ll adjust and reduce the crawl rate.
On the other hand, if the site responds quickly, the limit goes up, and Googlebot can crawl more URLs.What Needs To Happen Before Your Page Is Indexed?
Since indexing takes time, one can also wonder – how exactly is that time spent?
How is the information from your website categorized and included in the Google index?
Let’s discuss the events that must happen before the indexing.Content Discovery
It can happen by:
Following internal links you provided on other pages of your blog.
Following external links created by people who found your new content useful.
Going through an XML sitemap that you uploaded to Google Search Console.
The fact that the page has been discovered means that Google knows about its existence and URL.Crawling
Crawling is the process of visiting the URL and fetching the page’s contents.
While crawling, Googlebot collects information about a given page’s main topic, what files this page contains, what keywords appear on it, etc.
After finding links on a page, the crawler follows them to the next page, and the cycle continues.
It’s important to remember that Googlebot follows the rules set up by chúng tôi so that it won’t crawl pages blocked by the directives you provide in that file.Rendering
These types of files always were a bigger struggle for Google than HTML.
In this metaphor, the initial HTML file of a website with links to other contents is a recipe. You can press F12 on your keyboard to view it in your browser.
When the website achieves this state, you’re dealing with the rendered HTML, more often called Document Object Model.
The SEO industry referred to that phenomenon as “the two waves of indexing.”
However, now it seems that the two waves are no longer necessary.
Mueller and Splitt admitted that, nowadays, nearly every new website goes through the rendering stage by default.
One of Google’s goals is getting crawling, rendering, and indexing to happen closer together.Can You Get Your Page Indexed Faster?
You can’t force Google to index your new page.
How quickly this happens is also beyond your control. However, you can optimize your pages so that discovering and crawling run as smoothly as possible.
Here’s what you need to do:Make Sure Your Page Is Indexable
There are two important rules to follow to keep your pages indexable:
You should avoid blocking them by chúng tôi or the noindex directive.
You should mark the canonical version of a given content piece with a canonical tag.
Robots.txt is a file containing instructions for robots visiting your site.
You can use it to specify which crawlers are not allowed to visit certain pages or folders. All you have to do is use the disallow directive.
For example, if you don’t want robots to visit pages and files in the folder titled “example,” your chúng tôi file should contain the following directives:User-agent: * Disallow: /example/
Sometimes, it’s possible to block Googlebot from indexing valuable pages by mistake.
If you are concerned that your page is not indexed due to technical problems, you should definitely take a look at your robots.txt.
Googlebot is polite and won’t pass any page it was told not to to the indexing pipeline. A way to express such a command is to put a noindex directive in:
X-Robots-tag in the HTTP header response of your page’s URL.
Make sure that this directive doesn’t appear on pages that should be indexed.
As we discussed, Google wants to avoid indexing duplicate content. If it finds two pages that look like copies of each other, it will likely only index one of them.
The canonical tag was created to avoid misunderstandings and immediately direct Googlebot to the URL that the website owner considers the original version of the page.
Remember that the source code of a page you want to be present in the Google index shouldn’t point to another page as canonical.Submit A Sitemap
A sitemap lists your website’s every URL that you would like to get indexed (up to 50,000).
You can submit it to Google Search Console to help Google discover the sitemap more quickly.
With a sitemap, you make it easier for Googlebot to discover your pages and increase the chance it’ll crawl those it didn’t find while following internal links.
It’s a good practice to reference the sitemap in your chúng tôi file.Ask Google To Recrawl Your Pages
You can request a crawl of individual URLs using the URL Inspection tool available in Google Search Console.
It still won’t guarantee indexing, and you’ll need some patience, but it’s another way to make sure Google knows your page exists.If Relevant, Use Google’s Indexing API
Indexing API is a tool allowing you to notify Google about freshly added pages.
Thanks to this tool, Google can schedule the indexing of time-sensitive content more efficiently.
Unfortunately, you can’t use it for your blog posts because, currently, this tool is intended only for pages with job offers and live videos.
While some SEO pros use the Indexing API for other types of pages – and it might work short-term – it’s doubtful to remain a viable solution in the long run.Prevent The Server Overload On Your Site
Finally, remember to ensure good bandwidth of your server so that Googlebot doesn’t reduce the crawl rate for your website.
Avoid using shared hosting providers, and remember to regularly stress-test your server to make sure it can handle the job.Summary
It’s impossible to precisely predict how long it will take for your page to be indexed (or whether it will ever happen) because Google doesn’t index all the content it processes.
Typically indexing occurs hours to weeks after publication.
The biggest bottleneck for getting indexed is getting promptly crawled.
If your content meets the quality thresholds and there are no technical obstacles for indexing, you should primarily look at how Googlebot crawls your site to get fresh content indexed quickly.
Websites that change more often and, therefore, have a higher crawl demand are recrawled more often.
When Googlebot visits your website, it will match the crawl rate based on the number of queries it can send to your server without overloading it.
Therefore, it’s worth taking care of good server bandwidth.
Don’t block Googlebot in chúng tôi because then it won’t crawl your pages.
Remember that Google also respects the noindex robots meta tag and generally indexes only the canonical version of the URL.
Featured Image: Kristo-Gothard Hunor/Shutterstock
LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors.
We’re in the most competitive hiring market on record.
What others are calling The Great Resignation, LinkedIn prefers to The Great Reshuffle because of the opportunities to make positive career changes.
As workers seek new and better jobs, businesses have to communicate to prospective employees that they’re the right company to work for.
Moreover, businesses should be striving to create stronger connections with employees to keep them around long-term.
Here’s how LinkedIn’s new features for company pages will help businesses achieve those goals.New Features For LinkedIn Pages Updates To ‘My Company’ Tab
LinkedIn is updating the My Company tab with new ways to keep employees engaged and informed with what’s going on internally.
Updates rolling out in the coming weeks will allow businesses to:
Notify employees as soon as new content is curated and encourage them to re-share it.
Show employees how their re-share matters, with a dynamic visualization of the content that others at the organization are sharing.
LinkedIn has previously noted how employees are more likely to engage with content and share it when it’s from their own company:
“Internal LinkedIn research shows that employees are 60% more likely to engage with posts from coworkers vs. non-coworkers, and 14x more likely to share their organization’s Page content vs. other brands’ content.”
The “My Company” tab is available to pages with more than 201 employees, which is determined by the “company size” attribute.
In addition to the new features being added, the My Company tab includes:
Highlights of employee milestones (promotions, anniversaries, new hires, etc.)
Trending content from coworkers.
Recommendations to connect with people you may know at your company.
An analytics section to help measure the impact on content engagement and reach.Openly Share Your Workplace Policies
Job seekers in today’s market aren’t choosing their next position based on salary and benefits alone. They also care about workplace policies.
For example, employees who are satisfied with their organization’s flexibility on work schedules or location are:
3.4x more likely to balance work and personal obligations
2.6x more likely to be happy working for their employer
2.1x more likely to recommend working for their employer
Being transparent about these employees from day one can help attract top talent.
A new feature for LinkedIn Pages allows businesses to communicate their policies on remote working, vaccines, pay adjustments, and more.
Policies are displayed right in the LinkedIn Page header, making it one of the first things people will see when looking up your company.See How Your Page Compares To Competitors
LinkedIn has added customizable competitor analytics to the Analytics tab, which allows you to add up to nine competitors to benchmark their LinkedIn Page performance.
With this feature you can track how many followers your competitors have and how the performance of their content compares with yours.
Soon LinkedIn will add even more metrics, such as engagement rate.
Source: LinkedIn Marketing Blog
Whenever the page unresponsive error appears, users can either wait for the page to become responsive or just quit. Users commonly face these errors with low-end computers, but there’s no compulsion.Force Quit Chrome on Windows Force Quit Chrome on Mac
Alternatively, you can simultaneously press Option + Command + Esc to open the Force Quit menu.
Step 3: Select the Google Chrome browser in the list.
Step 5: In the confirmation prompt, select Force Quit.
If the Page Unresponsive message still appears after restarting Chrome, I suggest restarting your computer. This could fix any underlying temporary issues or glitches on your machine as restarting clears all programs from the RAM.
The page unresponsive error can also be caused due to unreliable internet connection. In such cases, the browser fails to load the website’s contents properly and shows this error.
Make sure you have a stable internet connection by checking your modem or router. Pause or stop any ongoing background download process. Disable any proxy or VPN you are currently using.
Step 2: Go to Help and then select About Google Chrome.
After the relaunch, your browser will be updated to the latest stable version. Go ahead and visit that page again to see if the issue is fixed.
There can be several reasons within your browser causing the site to be unresponsive, but you can try opening the same website or page in Incognito mode. This is because extensions do not work in Incognito mode, and it does not carry over the same cookies and cache data from the standard mode.
Step 2: Select New Incognito Window.
This will open a new incognito window in Chrome.
If the page opens normally in incognito mode, you can be sure that the issue is caused either by an extension or corrupted browsing data. You can use the methods mentioned below to delete them from your browser.
Another solution for the page unresponsive issue is to clear your browsing data. Over time, your browser may get cluttered with enormous amounts of browsing data, cache, and cookies that might conflict with the website or become corrupted. So clearing the browser data can help solve the problem.
Step 3: Go to Privacy and security.
Step 4: Select the Clear browsing data option.
Step 5: Here, select Browsing history, Cached images, and files as well as Cookies and other site data.
Note that deleting cookies will sign you out of websites where you are logged in.
Once you have cleared the data, quit the Chrome browser and reopen it. Deleting cache and site data should make your browser snappy and should fix the unresponsive page problem.
Extensions on Chrome can help enhance the user experience. Still, with the increasing number of malicious extensions, sometimes an extension can block a webpage from loading or cause an unintended effect causing the page to be unresponsive. So if you’re facing unresponsive issues, it is better to disable suspected extensions.
Step 2: Go to More tools and select Extensions.
Step 3: Turn off the toggle for the suspected extension to disable it.
An easy way to check whether an extension is causing the issue or not is to open the site in Incognito mode. Disable all the extensions and try enabling them one by one to find the culprit.
Step 5: In the confirmation prompt, Select Remove.
Websites store third-party cookies in your browser to store preference-related information about you. If there is a delay in loading these third-party cookies, the site may fail to load altogether. So the solution is to block all third-party cookies, so websites only store required cookies for login information instead of unnecessary third-party cookies.
Step 2: Open Settings.
Step 3: Go to Privacy and security.
Step 5: Select Block third-party cookies.
Once done, the next time you visit a website, the site will not load the cookies, which means a faster load time.
Step 2: Visit Settings.
Step 3: Select System from the left sidebar.
After the relaunch, check whether you still face the issue.
Chrome will now run a check on your computer to find malicious software. If it finds one, it will ask your permission to remove it. Permit it, and Chrome will remove the malware. The problem will likely get resolved if the issue was caused due to malware.
Step 3: Select Reset Settings from the left sidebar.
Step 5: In the confirmation prompt, select Reset settings.
After resetting Chrome, all the settings will be restored to what they were during the first installation. It will help in fixing many problems.
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