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Is your fashion store missing out on the potential of fashion apps?

Recent data released by Google confirms what we already know – mobile is the future of retail.  Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers in the US have visited YouTube for help with a purchase decision.  While consumers may not always have access to a tablet or laptop, mobile is the one device that is always on, connected and in reach.  Mobile is the ideal platform to bridge retailer’s in-store and online experiences and is the perfect avenue for brand’s to communicate directly with the customer.

Recent data released by Google confirm what we already know- mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers in the US have visited YouTube for help with a purchase decision.  While consumers may not always have access to a tablet or laptop, mobile is the one device that is always on, connected and in reach.  Mobile is the ideal platform to bridge retailer’s in-store and online experiences and is the perfect avenue for brand’s to communicate directly with the customer.

Fashion apps tapped into the power of mobile early on and although the industry is still in its infancy three broad groups of fashion apps have emerged:

Discovery Platforms– allow users to browse clothes, shoes and accessories from a wide range of retailers. These platforms are community- driven and provide endless inspiration for fashionistas and regular consumers alike creating an environment where shoppers ‘discover’ products they didn’t even know they wanted. These companies don’t hold inventory or manage orders, shipping or payment. 

Popular discovery apps include The Hunt and ShopStyle which provide an ever- changing rotation of the latest looks from the world of fashion.  The recently launched Hook app is generating a lot of excitement surrounding the fact that it uses a first of its kind Artificial Intelligence (AI) to power a fashion search engine and features a real – time trending feed allowing users to keep up to date with the very latest in celebrity and runway styles. Setting itself apart as the ‘only fashion discovery app you’ll need’, Hook allows users a unique snap and search function, enabling them to upload images directly from their phone and then search for looks; a feature that is perfect for the millennial consumer who may spot a trend so early it may not be defined in traditional search engine terms yet.

Personal Shopping Apps– combine the bespoke service of a personal shopper with the convenience of mobile. These apps are an outstanding example of how the traditional bricks and mortar model can intersect harmoniously with mobile and create a win-win situation for both brands and consumers. Acting more as a communication interface than a retail site, these apps allow users to communicate directly with personal shoppers in store. As opposed to ‘discovery’ apps users of these apps are focused, mature and know exactly what they want.

Don’t Lose Out: How Brands Can Benefit from the Rise of the Fashion App

According to Forbes discovery platforms like Polyvore and Pose have revolutionised fashion and driven up sales because they effortlessly combine the 3 C’s of purchase decision making: content, community and commerce.  In a single unified application consumers can discover content (information and inspiration), get real-time feedback and recommendations from a community of like- minded users and purchase items.  It’s little wonder that Fortune magazine recently reported that Polyvore, is now one of the largest fashion community’s online, with a whopping 20 million unique visitors a month and was recently acquired by Yahoo! Inc for US$230 million.

As discovery platforms don’t actually hold any inventory, customers are re-directed to a brand’s website to checkout. Thus, one of the first and most important measures a brand must take before embarking on a partnership with a fashion app is ensuring the efficacy and speed of their mobile platform. A Google/ SOASTA study from this year found that 40% of consumers will leave a mobile page that takes longer than three seconds to load and 79% of shoppers who are unhappy with a site’s mobile performance are less likely to purchase from the site again. However, once your mobile site is primed, building long-term relationships with fashion apps can result in many positive benefits to a brand:

Bespoke Solutions

Hook users create a detailed ‘wish list’ as part of their profile which alerts them when items go on sale or are back in stock. These lists generate millions of data points on an individual’s style, tastes and preferences which can, in turn, be used by brands to tailor personalised, specific marketing and offers direct to customers.

24/7 Access to a Captive Audience

With millions of unique visitors a month, discovery platforms provide the perfect base for brands to test out new products or ideas online without the cost involved of physically producing anything. This group of fashion conscious users can instantly provide feedback on new product launches or offers allowing retailers to quickly and cost- effectively deliver goods to the market that customers actually want.

Cost Optimization

As more complex big data analytics is generated on consumers and shoppers register their preferences online through detailed profiles, retailers can maintain lower inventory- only stocking products that consumers demonstrate a demand for.

Increased Revenue Not a One Size Fits All Approach: Maintaining Brand Integrity

Although fashion apps are here to stay and have proved to be a successful tool for retailers wanting to provide a seamless, omnichannel retail experience, they may not be right for every brand. Keep, a popular fashion app had to discontinue their OneCart feature (which allowed users to shop multiple brands through a single checkout on their app) due to technical challenges as well as the reluctance of brands to sign on. While universal shopping carts are convenient and attractive in theory, they don’t allow brands any ‘control’ over a customer’s shopping experience and deny retailers the opportunity to build a relationship with the shopper. This trend is especially worrying for high-end, luxe brands, who work hard to maintain their brand integrity and don’t want to risk diluting it anyway even if it means losing out on potential sales.

Despite the ubiquity of fashion apps, there is no one size fits all approach to engaging with mobile consumers. Brands that are protective of their brand integrity may consider the following alternatives, which will allow them to retain control of the shopping experience while not losing out on mobile sales:

Act Like a Publisher

While mobile app usage continued to grow in 2024 with 58% growth in overall app usage, personalization led the way with a growth of 322. Barneys New York new standalone mobile app The Window is an excellent case study in how a brand can deliver a personalised, effective mobile shopping experience while enhancing its brand value. The Window is an online content blog that launched in 2024 both as a print magazine and a mobile app. Users can view features and stories that are exclusive to Barneys New York and then ‘shop’ those stories through the app.

Hook has successfully adopted this trend of shoppable editorials into its app and elevated it using the ‘list’ format popularised by sites like BuzzFeed to influence undecided, time- crunched shoppers. Providing users with the ‘Top 10 Best..’ or ’20 Trending..’ effectively sharpens a users focus and nudges them into a purchase instead of abandoning the site altogether due to decision fatigue at the number of options.

Be a Thought Leader

The dynamic combination of mobile penetration and social media have reshaped the retail landscape considerably. The challenge is for brands not to just keep pace but stay one step ahead. Iconic British brand Burberry realised this early on and dedicated over 60 per cent of it’s marketing budget towards digital and mobile. A move that paid off in a big way- over the past five years Burberry’s mobile sales have grown at an annual average rate of 48.7%.

Appeal to a Niche Market

 The changes to the online retail landscape are making for an increasingly crowded marketplace. Women’s fashion, shoes and accessories abound and there are more ways than ever now to shop them. In some instances, staying ahead of the curve means drowning out the ‘noise’ and narrowing your focus on a select, niche audience. This is exactly what the popular online fashion hub, Net-a-Porter did with the launch of its luxury men’s site and app, Mr. Porter.

The men’s wear market in the UK, Mr. Porter’s biggest audience outside the US, is currently worth GBP 13.5 billion and has grown 22% over the past five years.  Net-a-Porter realised there was a need for a unique space that catered to this growing demand for luxury, personalised men’s wear. The Mr. Porter app has an extremely focused product offering and is driven by ‘style’ as opposed to fashion.

To quote Net-a-Porter’s founder, ‘we are never going to run out of blue or white shirts, but we will have them from seven or eight of the best shirt brands in the world, rather than from 100 different places.’ To that end, while traditional fashion apps focus on quantity, choice and price-point, niche apps created by brand-conscious retailers focus on quality and a bespoke service offering.

Conclusion

Whether they are community-led or brand- focused, fashion apps are a powerful tool which haver disrupted and reinvented the omnichannel retail experience. The intersection between the traditional bricks and mortar model and online channels have never been as blurred and ripe for change.

This changing retail landscape together with the surge in popularity of High Street brands like Forever 21, H&M and Zara have led to the overall democratization of fashion. Realising we are witness to a fashion ‘revolution’ of sorts, Hook has managed to successfully combine the power of retail analytics with actual fashion influencers in the shape of bloggers and trendsetters to give customers unprecedented access to fresh off the runway styles and celebrity red carpet looks. In today’s super-speed digital world, Hook allows users the ability to replicate trending yet personalised styles in mere minutes.

A first of its kind platform Hook has created a win- win environment for retailers and consumers alike – while brands get in- depth information on customers’ preferences and leanings which is critical in the age of ‘personalisation’, users get a range of trends to choose from in either a search engine format for the more focused shopper or a shoppable editorial format for the undecided.

Fashion discovery apps will soon be ubiquitous in nature, however, platforms like Hook that blend the accuracy and precision that only big data can offer with a human element in a  singular, easy to use experience are better poised to take on the volatile world of fashion.

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René Lacoste: As A Fashion Icon

René Lacoste was known for wearing a white, short-sleeved shirt with a collar and a button placket, which was a departure from the traditional, long-sleeved shirts worn by tennis players at the time. This shirt, which he called the “petit piqué,” later became known as the “Lacoste shirt” and became a popular fashion item. After retiring from tennis, Lacoste founded the Lacoste clothing company in 1933, which produced and sold the “Lacoste shirt” and other clothing and accessories, such as sweaters and polos.

The company’s logo, a green crocodile, was based on Lacoste’s nickname, “The Crocodile,” which he earned because of his tenacity on the tennis court. Lacoste’s influence on fashion continues to this day; the brand remains one of the most recognised and respected clothing companies in the world, and the Lacoste polo shirt is a timeless piece of clothing that continues to be popular among people of all ages.

Biography and Personal Style

René Lacoste was born on July 2, 1904, in Paris, France. He began playing tennis at a young age and quickly established himself as one of the top players in the country. He won his first major tournament, the French Open, in 1925, and went on to win a total of seven Grand Slam singles titles, including the French Open three times and the US Open once. He was also part of the French Davis Cup team, which won the tournament in 1927, 1929, and 1930.

In terms of personal style, Lacoste was known for his simple, clean, and understated fashion sense. He was often seen wearing his signature “Lacoste shirt,” a white, short-sleeved shirt with a collar and a button placket, which became a symbol of the sporty and casual look that he popularized. He was also known for his love of comfortable and practical clothing, and he often wore knitted sweaters and polo shirts. Off the court, Lacoste was a man of elegance; he was known for his impeccable grooming, good manners, and sense of humor. He was also a pioneer of the “sport-chic” style, a trend that continues to be popular today.

After his playing career, Lacoste became a successful businessman and founded the Lacoste clothing company in 1933, which produced and sold the “Lacoste shirt” and other clothing and accessories. The company’s logo, a green crocodile, was based on Lacoste’s nickname, “The Crocodile,” which he earned because of his tenacity on the tennis court. René Lacoste passed away on October 12, 1996, in Saint-Jean-de-Luz, France, at the age of 92. His legacy in the world of sport and fashion continues to be celebrated and remembered.

Clothing and Style

René Lacoste’s clothing and style had a significant impact on fashion. He was known for his simple, clean, and understated style, which was a departure from the flashy and ornate clothing that was popular at the time. His “Lacoste shirt” was a key piece of his style, and it became a symbol of the sporty and casual look that he popularized. The Lacoste shirt was worn by many famous people, including celebrities, politicians, and athletes.

The style that Lacoste popularized, which emphasised comfort and practicality, was a precursor to the more relaxed and informal fashion that became popular in the 1950s and 1960s. His influence can also be seen in the popularity of sportswear and athleisure, which have become mainstream fashion trends in recent years. In conclusion, René Lacoste excels not only in sport but also in fashion and style; his influence on fashion continues to be felt today, and his clothing line remains one of the most respected and recognisable in the world.

His Signature Looks

René Lacoste’s signature look was defined by his simple, clean, and understated style. He was known for his iconic white, short-sleeved shirt with a collar and a button placket, which he called the “petit piqué.” This shirt, which later became known as the “Lacoste,” was a key piece of his signature look. He wore it on and off the court, and it became a symbol of the sporty and casual style that he popularized. The shirt was made from a lightweight cotton fabric that kept him cool on the tennis court, and it was comfortable and easy to move in.

He also often wore knitted sweaters, usually in solid colours like navy, black, or grey, that were designed to keep him warm on the court but were also versatile and stylish. He also wore polo shirts, which were comfortable, easy to move in, and a perfect fit for the sporty and casual style he popularized. In terms of accessories, René Lacoste was known for his simple, timeless watches and sunglasses, which were usually in the aviator or round style. He also wore a cap, or fedora, which protected him from the sun and completed his signature look. René Lacoste’s signature look was defined by his simple, clean, and understated style, and he always looked impeccable and polished. He was a true fashion icon that influenced many people around the world to adopt his style.

Legacy

His fashion sense and style had a significant impact on fashion; he was a pioneer of the “sport-chic” style, a trend that continues to be popular today. He also helped to popularise the use of knitwear, polo shirts, and sportswear in everyday life. His influence can be seen in the popularity of sportswear and athleisure, which have become mainstream fashion trends in recent years. After his playing career, he founded the Lacoste clothing company, which continues to produce and sell accessories that reflect his timeless style.

The company, which was founded in 1933, has become one of the most respected and recognisable clothing brands in the world, and the “Lacoste shirt” remains a popular fashion item to this day. In addition to his fashion legacy, René Lacoste’s legacy in the world of sport is also significant. He was one of the greatest tennis players of his time, and his tenacity and competitiveness on the court earned him the nickname “The Crocodile.” He was also a member of the French Davis Cup team, which won the tournament in 1927, 1929, and 1930. He was also a member of the famous “Four Musketeers” of French tennis, along with Jean Borotra, Jacques Brugnon, and Henri Cochet, who dominated the sport in the 1920s and 1930s.

René Lacoste’s legacy is multifaceted and enduring. He was a successful tennis player, a fashion icon, and a successful businessman, and his influence in both sport and fashion continues to be felt today. His clothing line, Lacoste, remains one of the most respected and recognisable in the world, and his style has been an inspiration for many.

Conclusion

In conclusion, René Lacoste was a French tennis player who is considered one of the greatest players in the sport in the 1920s and 1930s. He won seven Grand Slam singles titles, including the French Open three times and the US Open once. He was also known for being one of the “Four Musketeers” of French tennis. He also was an iconic fashion figure, known for his simple, clean, and understated style and his signature “Lacoste shirt,” which became a symbol of the sporty and casual look that he popularized. After retiring from tennis, he founded the Lacoste clothing company, which continues to produce and sell clothing and accessories that reflect his timeless style. René Lacoste’s legacy in the world of sport and fashion continues to be celebrated and remembered.

Midjourney Fashion: How To Create Inspiring Designs

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If you are a fashion lover, you need to check out how Midjourney fashion techniques can help you create endless AI-inspired clothing designs.

Midjourney is an AI image generator that can create stunning images from simple text or image prompts.

You can use Midjourney to create realistic and original fashion looks and product designs, such as dresses, t-shirts, jackets, and more.

In this post, I will show you how to create fashion imagery and clothing designs with Midjourney and some other tools that you can use for free or with a free trial.

By the end of this guide, you will understand the basics of Midjourney fashion generation so you can unleash your creativity.

Let’s dive in!

Midjourney Community Feed

Midjourney fashion is the process of using Midjourney to generate images of clothing designs, fashion photography, and fashion illustrations.

There are tons of ways that Midjourney can help with the ideations and marketing aspects of fashion.

Related: Midjourney Cost

For example, you can use Midjourney to generate a dress design based on a description or a sketch.

Additionally, Midjourney can be used to generate a fashion photo shoot based on a theme or a style.

Combining two AI-generated images

One trick I like to use is mixing and matching Midjourney image outputs, using the subject from one image and the background from another. I wrote a post explaining how this AI image editing works. 

Alternatively, you can use Midjourney to generate fashion illustrations based on a simple reference or an idea.

Midjourney fashion can be used for a wide range of business and design purposes

This includes creating your own clothing line, making mockups for clients or portfolios, and exploring different trends and styles.

Related: How to Sell AI Art

One of my favorite methods involves mixing and matching different fashion styles and pop culture concepts.

For example, imagine a North Face collab with FedEx.

Prompt: north face collab with fedex, fashion photography, product imagery

You can also combine Midjourney fashion with other AI tools, such as AI voice generators or face animation, to create more realistic and immersive content.

You first need to have access to Midjourney and some other tools that I will mention later.

To generate an image with Midjourney, you need to use the /imagine command followed by a text or image prompt.

For example, if you want to generate an image of cargo pants, you can simply type:

/imagine cargo pants

Midjourney cargo pants

You can also add commands to customize your image, such as changing the aspect ratio, quality, style, or number of images that you want to create.

For example, if you want to generate four sets of images of cargo pants with different styles, you can type:

/imagine tactical cargo pants --repeat 4 --style raw

Once you have generated an image or a set of images with Midjourney, you can save them to your device or copy their URLs.

Then you can use other tools to edit them and create your final design.

Most of the time, Midjourney produces a high-quality image.

But if you’re a designer, there are most likely aspects of the images you will want to adjust, add, or remove.

This would take an entire series of posts to cover entirely.

So I will just mention some tools and resources that are popular among designers who use Midjourney for fashion and product prototyping.

Photoshop: The world’s most popular photo editing software allows you to edit and enhance your images to perfect your final design. 

Illustrator: A popular vector graphics software that allows you to create and edit vector illustrations and logos.

Canva: Easy-to-use image editor that lets you perform simple adjustments like adding text, cropping, and color adjustments

GetIMG: An AI platform that lets you edit Midjourney images with features like inpainting and outpainting to expand the image’s borders or modify aspects of the image

If you need some inspiration for your own Midjourney fashion projects, here are some examples of prompts featuring real and imaginary styles in different formats.

/imagine steampunk victorian fashion, model photoshoot, leather jacket, goggles, fashion collection

Retro Futurism Fashion: A retro futurism character with runway fashion

/imagine retro futurism, fashion runway model, inspired fashion, luxury apparel photoshoot

Cybergoth Fashion: A female cybergoth character with neon dreadlocks, PVC clothing, and cybernetic implants.

/imagine cybergoth fashion, fashion model pose, neon dreadlocks, PVC clothing, cybernetic implants

Balenciaga Fashion Week Outfit: A haute couture outfit for the fall season in a high fashion style

/image fashion week outfit, haute coutre, fall fashion collection, Balenciaga 2023

Game of Thrones Fashion: A woman wearing a Game of Thrones-inspired look with a fur cloak and ornate dress.

/imagine game of thrones, professional fashion photography, street style photo, london street, fur cloak, haute coutre, fashion photography

Minimalist Fashion: A female minimalist character with a white monochrome outfit, a simple watch, and a backpack.

/imagine minimalist fashion photo shoot, monochrome outfit, simple watch, backpack, all white

Men’s Tailored Look: A candid street-style photo of a man in a three-piece suit

/imagine: fashion shoot, man in suit, soho street, street style photography, candid

As you can see the possibilities with Midjourney as a fashion design tool are endless.

With a couple of free and cheap paid tools, you can generate inspirational apparel and accessories imagery to launch your own brand or provide services to clients.

Happy designing!

Yes, AI image generators like Midjourney and Stable Diffusion are fantastic tools for creating fashion ideas, mockups, and product imagery.

Midjourney is the best AI image generator for fashion design.

It is easy to use, yet incredibly powerful since its model includes a vast training set of fashion imagery from past runway shows and campaigns.

Several fashion brands including Levi’s and Prada have already started to incorporate generative AI images in their product pages and marketing campaigns.

AI is being used in fashion for inventory planning, generating campaign imagery, and prototyping product designs.

Yes, brands like Levi’s have already begun to incorporate AI-generated models into product pages.

While some human fashion models will not be replaced, AI tools enable brands to showcase their collections without the need to coordinate photo shoots or schedule talent.

Use Of Art, Design, And Craft In Fashion Industry

Art in and of itself serves as a goal. Art is something we value because it feeds our souls. Craft integrates the means and the end. Pottery is a good example of a craft that is both functional and pleasing to the eye. Design is a tool for achieving other goals. In most cases, design helps with sales or provides a better product experience. It’s interesting to think about how creative expression divides into different groups and the implications for the economy, even though this is simply semantics.

Art, craft, and design are the three categories, and none of them is superior to the other two. Simply put, their cultural implications and intended uses differ. Connotations and purposes naturally create a feedback loop. Art rarely generates a profit, with very few exceptions. Craft brings in some cash. Design generates a lot of revenue. The amount of money earned depends directly on whether the pursuit is more about means or about ends. A creative endeavour has a better chance of being financially successful if it serves some useful purpose; sadly, expanding the mind does not count.

What Is Art?

Fine art, sometimes known as “art,” is a creative process whose end results should be admired for their inventive and beautiful qualities. It is not art if it is lovely. Art is created when beauty has a purpose and is unique. To put it another way, an artwork is a lovely (aesthetic), individualistic (should not be a reproduction), and significant (symbolism) creation.

What Is Design?

A design is a blueprint or drawing that is created to demonstrate the appearance and functionality of a structure, article of clothing, or other object before it is manufactured. It can also be viewed as the configuration of a craft or piece of art’s features. There may be variations of the same piece of art or craft (iterations). The same craft can be done in a variety of useful ways that are all equally lovely.

The design that has the most utility and that best addresses the relevant design issue is picked.

What Is “Craft”?

Craft is any activity requiring expertise in making things by hand while following a guideline or convention to produce an item. It may or may not be functional, but it always has a cultural aesthetic and is connected to the livelihood of a community. In other words, for a utilitarian item to be regarded as a craft, it must be aesthetically pleasing, have socioeconomic value, and represent the cultural history of a society.

Natural materials like wood, clay, glass, fabrics, metal, or paper are frequently used in crafts.

Relationship Between Art, Craft, And Design

Drawing on our analogy, design, craft, and art can be seen to occupy a region of constantly shifting allegiances. This is true of the histories of these three sets of practises as well as the three families of discourses that surround them. Some of the leading practitioners’ changing design practises defy classification. It shows a concern for narrative and allusive elements that goes beyond functionalism. Recent fine art practise has increasingly looked outside of the arsenal of fine art techniques to employ strategies that were previously thought to fall into the domain of material culture, architecture, and design, as well as processes more traditionally associated with the crafts. Some craft practitioners of this century and the last are more vocal than ever about their claim to art status.

Where design, art, and craft can be seen to have developed independently of one another, it is crucial to take into account whether these activities have internalised any ideas or qualities or whether they have created them entirely in opposition to one another. Examining the mutually informative relationships between practise and discourse is crucial to understanding the relevance of design, craft, and art.

The fundamentals that outline the distinctions and connections between design, art, and craft are subject to historical change as well as geographical and cultural variation. It is shown that the interaction of design, craft, and art has a captivating and insightful focal point. The categories “design,” “craft,” and “art,” which are flexible in relation to both time and space, cannot be used in a normative or static manner.

Conclusion

Finally, in the world of contemporary design, art and craft have been unfairly and narrowly reduced to a pitiful, painted caricature. Over millennia of artistic activity, philosophical investigation, and cultural knowledge, designers have flippantly exaggerated the relevance of their respective fields, which vary in substance to a hilarious degree. Art and craft are design. Design is both an art and a craft. There are, however, certain exceptions. Every known human culture has produced works of art and craftsmanship, which are composed of things, performances, and events that have a strong aesthetic appeal.

This definition makes design an indisputable art and craft. It exists in all human cultures. It is employed in the production of things, performances, and experiences. Additionally, designers purposefully incorporate a lot of visual interest into their work. In light of this, the emphasis on a separation between art, craft, and design has been like a persistent, low-grade illness.

Fdi And Its Effect On The Indian Fashion Apparel Industry

Foreign direct investment (FDI) has significantly impacted the Indian fashion apparel industry, bringing in global players, technology, and capital. This has resulted in increased competition and higher standards, leading to the growth and development of the industry.

What Does FDI Mean in The Fashion Industry?

FDI stands for Foreign Direct Investment. It refers to the investment made by a company or an individual from one country into a business or company in another country. In the context of the fashion industry, FDI can take the form of setting up new production facilities, acquiring existing companies, or establishing joint ventures with local partners. The objective of FDI in the fashion industry is often to access new markets, tap into local resources, or gain access to specialised skills and technologies. The influx of foreign capital and investment can bring new technologies, improved processes, and increased competition to the industry, leading to growth and development.

Scope of FDI in the Textile Sector

The scope of FDI in the textile sector is vast and encompasses various aspects of the industry, including fibre production, spinning, weaving, dyeing, printing, finishing, and garment production. FDI can take the form of setting up new production facilities, acquiring existing companies, or establishing joint ventures with local partners.

In the fibre production segment, FDI can help in the development of new and improved fibre technologies and the production of high-quality raw materials. In spinning and weaving, FDI can lead to the introduction of new machinery and processes, improving efficiency and quality. In dyeing and printing, FDI can help in the implementation of new technologies and environmentally friendly processes. In the finishing segment, FDI can bring in new techniques and technologies, improving the quality and durability of the final product. In garment production, FDI can lead to the introduction of new designs, improved production processes, and increased competitiveness in the global market. Overall, the scope of FDI in the textile sector is extensive and can bring significant benefits to the industry, including increased competitiveness, job creation, and the introduction of new machinery and processes that improve efficiency and quality.

In dyeing and printing, FDI can help in the implementation of new technologies and environmentally friendly processes. In the finishing segment, FDI can bring in new techniques and technologies, improving the quality and durability of the final product. In garment production, FDI can lead to the introduction of new designs, improved production processes, and increased competitiveness in the global market. Overall, the scope of FDI in the textile sector is extensive and can bring significant benefits to the industry, including increased competitiveness, job creation, growth, and development.

Industry Scenario

The Indian fashion apparel industry is one of the fastest-growing sectors in India and has been attracting significant foreign direct investment (FDI) in recent years. The industry is characterised by a large domestic market, a growing middle class, and a favourable demographic profile. The Indian fashion apparel industry comprises both organised and unorganised segments, with the organised segment accounting for a significant share of the industry’s revenue.

The industry has seen a steady increase in FDI in recent years, with a significant increase expected in 2023 due to the COVID-19 pandemic and the shift towards online retail. The influx of foreign capital has led to the growth and development of the industry, with increased production and exports and the introduction of new technologies and improved processes. The industry faces challenges, including a highly fragmented supply chain, limited access to technology and capital, and inadequate infrastructure. However, the government of India has taken steps to address these challenges, including providing financial support, promoting exports, and improving infrastructure.

In conclusion, the Indian fashion apparel industry is a rapidly growing sector with significant potential, and FDI is playing a key role in its growth and development. The industry is poised to continue its growth trajectory in the coming years, driven by the increasing demand for fashion and lifestyle products in India and globally.

Impact of FDI on the Indian Fashion Apparel Industry

Foreign direct investment (FDI) has had a major effect on the Indian fashion apparel industry over the past few years. FDI has brought in international players and brands, leading to an increase in competition and a push for higher standards in the industry. This has resulted in the growth and development of the industry, with increased production and exports. The influx of foreign capital has also led to the introduction of new technologies and improved processes, making the Indian fashion apparel industry more efficient and globally competitive.

Additionally, FDI has created job opportunities, both directly and indirectly, boosting the Indian economy. However, it has also led to concerns about the loss of traditional Indian techniques and cultural identity. Overall, FDI has had a positive impact on the Indian fashion apparel industry, but it is important to strike a balance between growth and preserving cultural heritage. Following are the considerable impacts of FDI on fashion industry

Growth and Development − With the influx of foreign capital, the Indian fashion apparel industry has experienced growth and development, with increased production and exports.

Introduction of New Technologies − FDI has led to the introduction of new technologies and improved processes, making the industry more efficient and globally competitive.

Job Creation − The influx of foreign capital has created job opportunities, both directly and indirectly, boosting the Indian economy.

Concerns About Cultural Identity − There are concerns about the loss of traditional Indian techniques and cultural identity with the increase of FDI in the industry.

Improved Standards − The competition brought in by FDI has pushed the industry towards higher standards, leading to better-quality products and a more efficient supply chain.

Global Connectivity − FDI has connected the Indian fashion apparel industry to the global market, making it easier for Indian brands and products to reach international audiences.

Major Investments

As of my training data, the latest available information on major investments in the Indian fashion apparel industry is from 2023. Here are a few notable investments

Aditya Birla Fashion and Retail Limited received $31 million in FDI from TPG Growth and General Atlantic.

Flipkart Group received $1.2 billion in FDI, among others, to expand its online fashion retail business.

Future Retail Limited received $49 million in FDI from Brookfield Asset Management to strengthen its position in the Indian retail market.

Myntra Designs Private Limited received $103 million in FDI from Flipkart Group to expand its online fashion retail business.

Reliance Retail Ventures Limited received $1.04 billion in FDI from Silver Lake to expand its retail business, including fashion and lifestyle products.

These are a few of the notable investments in the Indian fashion apparel industry as of 2023. It’s important to note that the figures may have changed, and it’s recommended to check for more recent and official data from relevant sources for the most up-to-date information.

Facts

Here are some facts about the Indian fashion apparel industry and its relationship with foreign direct investment (FDI)

The Indian fashion apparel industry is one of the fastest-growing sectors in India and is valued at over $70 billion.

The industry has received over $1.24 billion in FDI between April 2000 and December 2002.

The Indian fashion apparel industry comprises both organised and unorganised segments, with the organised segment accounting for a significant share of the industry’s revenue.

The influx of foreign capital has led to the growth and development of the Indian fashion apparel industry, including increased production and exports and the introduction of new technologies and improved processes.

Major investors in the Indian fashion apparel industry include Aditya Birla Fashion and Retail Limited, Flipkart Group, Future Retail Limited, Myntra Designs Private Limited, and Reliance Retail Ventures Limited.

The Indian fashion apparel industry faces challenges, including a highly fragmented supply chain, limited access to technology and capital, and inadequate infrastructure.

The government of India has taken steps to address these challenges, including providing financial support, promoting exports, and improving infrastructure.

The Indian fashion apparel industry is poised to continue its growth trajectory in the coming years, driven by the increasing demand for fashion and lifestyle products in India and globally.

Conclusion

In conclusion, the Indian fashion apparel industry is a rapidly growing sector with significant potential, and foreign direct investment (FDI) is playing a key role in its growth and development. The influx of foreign capital has led to increased production and exports and the introduction of new technologies and improved processes. Despite facing challenges such as a highly fragmented supply chain, limited access to technology and capital, and inadequate infrastructure, the Indian fashion apparel industry is poised to continue its growth trajectory in the coming years, driven by the increasing demand for fashion and lifestyle products in India and globally.

The government of India has taken steps to address the challenges faced by the industry, including providing financial support, promoting exports, and improving infrastructure. Overall, the Indian fashion apparel industry offers significant opportunities for growth and development, and FDI is expected to continue to play a key role in its growth and development.

From Blogger To Powerhouse Advocate: How Digital Influencers Changed The Fashion World

An example of the growing importance of online influencer outreach in marketing today

Whether you diligently follow the fashion world or just check out magazine covers when you’re standing in line at Target, you’ll probably notice something subtly out of character about the March 2024 cover of Marie Claire.

The Italian cover girl isn’t a model, an actress, or even a celebrity. She’s a fashion blogger with a firm grip on the interests of fashion fans around the world. And she’s one of many reasons you should be looking into the role that digital influencers can play in your marketing strategy.

Digital Influence is changing

Leveraging fashion influencers is a great example of a shift in the world of marketing. True influence is no longer about paid celebrity product endorsements in film, television, and print. It’s about genuine, personal recommendations from believable and authentic digital personalities.

Nowhere is this transition more evident than in the world of fashion. Top brands like Louis Vuitton, Dior, and Cartier are connecting with social media stars who have a deep, personal connection with their audience around the globe. And digital marketers in all industries should carefully watch to see how this new strategy could help them connect with online audiences.

Before you start to wonder whether the traditional sponsored partnership routine is still the way to go, consider the maths. The once-per-month reach of popular fashion magazines like Cosmopolitan and Vogue — 3 million and 1.2 million paid subscriptions, respectively, pales in comparison to the full-time access to fashion that bloggers have gained through their social media style mentors.

Teri Cosenzi’s Beautiful Makeup Search blog reaches 3.1 million people every day through YouTube, Twitter, and Facebook. Chiara Ferragni of The Blonde Salad reaches more than 4 million people through Facebook and Instagram. And Zoe Sugg, a style and fashion vlogger on YouTube, has 7.6 million followers.

A post from these influencers reaches one to two times the range of top fashion magazines or, in Sugg’s case, the top four fashion magazine subscriptions combined. These posts reach fans in the most intimate setting possible: their personal networks, where they spend hours perusing, liking, retweeting, and sharing.

How did they achieve such success individually?

Cosenzi’s message board post about a beauty product review made her realize that other women were also looking for an outlet to review beauty products, saving them money and time spent testing the products themselves. Beautiful Makeup Search was one of the only sites providing this service when it was established, drawing the attention of several beauty brands in the process.

Ferragni, on the other hand, stumbled upon her success. When she launched The Blonde Salad in 2009, luxury brands were just beginning to dip their toes into the world of e-commerce and sought influencers like Ferragni. She pioneered blogger product placement by featuring a journey she’d taken in a particular outfit, featuring links to buy the items in the text.

Beyond reach, influencer marketing provides several clear benefits to brands looking to make an impact online:

Digital influencers help brands reach very targeted audiences. Digital influencers carefully curate fan bases with specific characteristics. Brands that connect with these influencers also get to connect with these specific audiences. For example, Sears developed a clothing campaign for Hispanic women by partnering with digital influencers to zero in on a multicultural audience and deliver its message through influencers whom prospective customers could trust.

Customers don’t connect with celebrities the way they do with ‘real people.’ The digital generation doesn’t identify with mannequins and models as deeply as it does with real people. In fashion, that translates into powerful photos of designer shoes on an everyday fashion blogger’s Instagram, not an unreachable model on a recent runway shoot.

Paid sponsorships don’t feel authentic anymore. Celebrities and other famous people used to deliver the most popular and effective endorsements. Consumers now look to the opinions and experiences of everyday people to guide their purchase decisions. In the process of devoting their attention to blogs and social media, these digital influencers carry tremendous weight.

Download resource – Influencer outreach guide

A practical guide to using social media for influencer outreach focusing on Twitter and LinkedIn – the best tools for online influencer outreach.

Access the Influencer outreach guide for marketing professionals

How to build a Powerhouse Network

Ready to apply this successful strategy to your own brand? Here are four things you need to do to work with a powerful digital influencer:

Finding the right influencer may be as easy as performing a Google search. This simple search method for discovering influencers is the first step to outlining your options.

However, platforms and networks are the best way to progress in your search. Platforms like TapInfluence, Little Bird, and inPowered find influencers based on topical authority, geography, and other circumstances. Databases such as GroupHigh or Cision enable you to connect to these influencers as well.

2. Don’t assume that size is everything. Popular influencers likely get pitched 100 times a week. They also may be represented by a talent agency or manager and cost upwards of $50,000 per sponsored post. However, don’t expect that the relationship will deliver what you’re looking for just because the influencer is expensive.

There are thousands of mid-tier bloggers and influencers on Pinterest, Instagram, Vine, and YouTube who might have a smaller reach but could become amazing brand champions who fit your tight budget.

Mid-tier influencers, defined as those who have between 1,000 and 10,000 followers on social media, produce organic conversations that drive ideas. While their content isn’t likely to touch hundreds of thousands of people like an A-list influencer’s would, mid-tier influencers are more open to sharing your content more often, particularly if they love your brand. The more they share their enthusiasm, the more people will hear about your products.

3. Consider the extended reach of social influencers. Digital influencers network among other digital influencers. Take into account the extended reach of your sponsored post when other prominent bloggers share and link to the original promotion. The frequency with which influencers share each other’s content magnifies the reach of even the low- to mid-tier bloggers you connect with.

4. Bend the rules to tap into their creative genius. Social influencers know their audiences intimately. Don’t try to force them into pushing out your pre-written branded content. They either won’t do it or they’ll charge more. Digital influencers are content creators whose efforts are better, faster, and cheaper than your own. Tap into this creativity by letting your influencers take an idea and apply their own instincts.

The fashion industry’s rapid adoption of influencer marketing illustrates a global shift that is happening in all consumer verticals, personable, authentic marketing trumps expensive, heavy-handed endorsements. Marketers are challenged with trying to scale three major areas: reach, engagement, and consumer influence. Influencer marketing is a proven way to get all three.

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