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The GST era started in India on 1st July, 2023, and Tally has walked every mile of that journey with you and your business. And this page is here to help you prepare for that journey, by telling you all about the essentials of GST.

For example, if you are wondering how to get started with GST, or if you are not sure how to classify your goods or services and apply the tax rates, then we have got all the answers for you.

Applicability for GST

First things first, you have to figure out if GST is applicable for your business. The GST department (GSTN) has defined certain rules and criteria depending on the nature, the turnover, and the location of the business. If your business meets the criteria for GST, then you can proceed to register your business. To know more about GST  , refer to our blog.

Register for GST

GST registration is a fairly simple process. You have to apply for GST registration by submitting the necessary documents, which will depend on the nature of your business. Then the GSTN will verify the documents and approve the registration, if all your documents are in order. GSTN might reach out to you if any clarification is needed. The registration process is very transparent and you can track the status at any point. Once the registration is complete, GSTN will provide a GST Registration Certificate along with a unique GST identification number (GSTIN) for your business. To know more about GST registration, refer to our blog.

Understand GST Rates

The next order of business is identifying the nature of goods or services that your business deals with. Subsequently, you will be able to identify the GST rates applicable. All goods and services under GST are classified under the HSN and SAC systems, respectively. Depending on the HSN/SAC, GST will be levied on your goods or services at a certain rate. To know more about GST rates, refer to our blog.

As you know the first step to identify yourself as a Regular dealer registered under GST, you need to get a GST registration. This is handled by the department and hence not a procedure in TallyPrime. To know more about obtaining a GST registration, contact your CA.

Once you obtain a GSTIN, you can record it in the TallyPrime Company, whether it is a new Company or an existing one. However, TallyPrime will not stop you from proceeding until you get the number. When you are sure about the type of registration that you are going to get, you can get started – a flexibility that TallyPrime provides! You can record the GSTIN later.

Talking about the GSTIN, from TallyPrime Release 3.0 onwards you can record multiple GSTINs in one TallyPrime Company. This will allow you to record transactions under different registrations, generate returns for each registration, and file returns. However, all MIS reports will be for the Company, and not GSTIN-wise. You can also maintain separate voucher number series for each registration and voucher type.

To know more, refer to the Set Up GST Details of Your Company.

After defining your GST registration type and other details in TallyPrime, you can start recording your transactions. You can also do a one-time setup of masters. To know more, refer to Create/Update Masters for GST.

Setting up tax rates at the right place is an important aspect of recording GST transactions. Whether you have multiple stock items with their corresponding tax rates or a single stock item attracting a single tax rate, TallyPrime bring for you the flexibility to specify the tax rates as per your business practice. This means, you can set the tax rates at the company, ledger, or stock item level. Irrespective of the level where you define, TallyPrime does not stop you from recording a transaction with a different tax rate altogether.

You might have end up defining the tax rates for your goods and services at different levels at different times in your business. If you are worried about how to bring in a consistent approach that you can follow while recording transactions, relax! You do not have to do any manual changes in your masters. Setup the stock item masters to follow a preferred tax rate hierarchy and that is all.       

All you need to do for recording transactions that comply with GST rules are:

Ensure that for parties that are businesses, the Party Ledgers have the right GST details.

Provide the required GST details like HSN/SAC and tax rates for items/services.

Create and use tax ledgers for CGST, SGST and IGST as applicable.

Though you have the flexibility to create/alter party details and create tax ledgers any time, and provide GST details of items/services during voucher creation, it will be tedious for you. Additionally, chances of making mistakes are high. To address these, you can setup ledgers and Stock Items/Service Ledgers at one go. Utilise the different options that TallyPrime provides to specify the GST details of items and services. You need to decide which option to choose based on your business needs.

Purchases & Sales: Once you have the ledgers and stock items in place, you can easily record your purchases and sales under GST in TallyPrime. Here also, TallyPrime helps you handle various business scenarios with ease. While recording GST transactions you can avail the flexibility offered by TallyPrime to create vouchers in different modes. Similarly, you can follow your business practices of using orders,  delivery notes, debit/credit notes, and so on.

RCM transactions and tax liabilities (ITC): The options in TallyPrime are built such that they cater to various of your business practices. If your business receives goods/services that fall under reverse charge mechanism (RCM), then you need to pay GST for such purchases to the department. You can also avail Input Tax Credit (ITC) for the amount from the department. In TallyPrime, you can record purchases under RCM with appropriate GST, raise tax liability, and avail ITC. When you are using TallyPrime, tax liability and ITC are calculated automatically just by recording the required RCM purchase entries. However, you can record journal vouchers for tax liability depending on your business practices.

GST payments to department: You will need to identify the GST payables to the department, considering the ITC claims, and make the necessary tax payments. At times due to unavoidable situations in your business, you might need to pay late fees, penalties or interests as well. If you are wondering how to keep your books updated in such cases, then no worries! Once you make the payments to the department, recording a payment voucher for the period in which the tax is paid helps you to keep your books updated.

One of the critical steps in businesses under the tax regimes is to file their returns successfully. All your transactions will finally need to show up in the returns as per the requirements by GSTN. If you have not provided all the details while recording the transactions, the transactions are moved to the respective buckets in the GSTR-1 and GSTR-3B returns for you to validate and ensure that any missing information is updated. TallyPrime facilitates you with different ways of filing your returns – Generating the JSON file and upload to the portal, or use the GST offline tool, or provide the details directly on the portal.

To know more, refer to:

If you are a registered buyer, then the details of all your purchases will appear in GSTR-2A once your sellers have uploaded their respective GSTR-1 details. Similarly, TallyPrime provides you with GSTR-2B that is automatically generated from a seller’s filed return, after the due date. Once your sellers or suppliers file the relevant return, such as GSTR-1, GSTR-5, or GSTR-6, then the details of all your purchases as well as Input Tax Credit (ITC) will appear in GSTR-2B.

After you have uploaded or filed your returns, it is always recommended that you reconcile the portal data with the data in your company books. 

To know more, refer to:

You only have to import your returns data into TallyPrime, and the relevant details from the portal will appear seamlessly in the reconciliation reports. You can compare the values of the imported data with your books of account, update your records if you find any mismatches and stay up-to-date.

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Digital Customer Journey Example – Journey Mapping

Techniques for mapping your digital customer journeys across different touchpoints with the RACE Framework

Understanding your customer and how they interact with your business, directly and indirectly, is critical in driving improved value, repeat business, and longevity (and value) of your relationship. That’s why you need a digital customer journey example.

Digital customer journey mapping helps you create a communication strategy that builds a conversation with your customers. Following your digital customers’ journies helps you visualize current and planned customer journeys and the key touchpoints across different marketing channels.

So, where do you start when looking at your business and the journey a customer takes in the initial phases of a decision-making process and in follow-up phases as the relationship builds?

Using the RACE Framework to create digital customer journey examples

Our popular RACE Framework gives marketers a solid structure upon which to base their market research, customer experience (CX) analysis, customer journey mapping – and more.

Marketers love RACE because this simple 5-step process allows you to incorporate customer data with your growth strategy to plan, manage, and optimize your key customer touchpoints, which you can see in the below omnichannel customer journey example.

Why is this important? In today’s competitive digital landscape, keeping your customers happy is the pinnacle to success. In fact, 32% of all customers would stop doing business with a brand they loved after one bad experience – losing you business, and decreasing your marketing ROI.

So, now’s the time to invest in getting your customer journey spot on, so you can acquire and retain even more customers, and build a marketing strategy that achieves your business objectives.

Need a plan to create a winning marketing strategy?

Get started today using a tried and tested step-by-step process to optimize your marketing.

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Understanding digital customer journey touchpoints and channels

When beginning to look at a digital customer journey example, a good place to start is the various touchpoints a customer has with your business. Although this is likely to expand with the following steps, it is an area where several stakeholders can be actively involved with different views on how the customer interacts with your business, be that from a customer service viewpoint, e-commerce, fulfillment, etc.

To begin the discussion look at the core purchase channels as this will be well-defined within the business and should cover areas such as those in Fig 1:

You can then expand this to look at other areas such as:

Marketing Channels (Email, Postal, Telephone, Facebook, Blogs, etc);

Order Fulfilment (Delivery, Payment, Returns, etc);

Research Channels (Website, Consumer Forums, Store, Customer Services, etc).

The items covered above look at direct contacts, but not indirect contacts via social sites, word of mouth, customer reviews, etc; which should also be considered to build a complete picture of various touchpoints, as this digital customer journey example demonstrates:

Digital customer journey examples

For each of the touchpoints in Fig 2 the customer will complete several actions and activities, which will be different for each industry and business, but could be summarised into the following classic types:




Use of product of service

Bonding with product

This can be expanded to cover key areas for your business (e.g. For a Hotel chain the use of product/service may want to be expanded to look at key elements such as check-in, use of amenities, check out & departure), but is best kept simple to begin with to allow initial customer journeys to be mapped and additional activities discovered and defined.

Mapping the customer journey

Now you have an idea of the customer touchpoints and activities completed, a simple table can be used to map the customer journey with activities listed across the top and the touchpoints down the left-hand side, for example:

This can then be used to look at typical customer personas to map their journey from initial awareness, through purchase to bonding and sharing their satisfaction.

In the first instance use your own frame of reference to plot your journey when making that initial purchase with your business. For example in Fig 4 I have plotted a recent journey I completed when choosing a new mobile phone:

This provides key points on my journey and identifies influence and decision points, such as:

The decision to stick with existing Mobile Operator (Step 3 – Review of available phones and costs);

Influence on phone selected (Step 4 – Review of phones and opinions & Step 5 – Trial of potential phones at store and recommendation);

Purchase Decision (Step 6 – Purchase at Store).

In this example, I am a returning established customer and a new customer would have a different path, as would other customer personas, for example, Early Adopters (Want the latest technology), Basic Users (Only interested in using their phone in emergencies), Social Connectors (Heavy users of Twitter, Facebook, etc). The key is to understand the path and steps each type of customer takes, using actual customer feedback and research if available.

Using digital customer data

Having built an understanding of your customers’ experiences with your business you are now in a position to improve the customer experience:

Minimizing of negative customer experiences, through identification of key steps and decision points to ensure the correct information is available and accessible to all customer types.

Improved customer retention, through understanding how they transition though each stage in their purchase lifecycle, enabling relevant and connected conversations to the customer to help them move towards a positive decision point.

Identification of communication GAPs, where no or conflicting messages are being received. For example, use of social media to respond to customer feedback whether positive or negative.

Understand core customer journey paths, where additional development will provide the biggest impact.

Understanding of required metrics to identify customer’s progress and fall out points, providing opportunities to bring customers back on board.

Need a plan to create a winning marketing strategy?

Get started today using a tried and tested step-by-step process to optimize your marketing.

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In summary when mapping your customer journey remember the following key points:

Complete the exercise from the customer’s viewpoint, not how you expect them to use your process/system.

Where possible use actual customer feedback to determine the path taken.

Identify key customer persona, you cannot map every customer’s path individually!

Keep it simple, the idea is to provide context and understanding to help identify areas for improvement or influence in the customer’s journey.

The Truth About Reusable Kitchen Essentials

Reusable products, especially kitchen items, are often touted as a way to slash the use of items that are going to wallow for hundreds of years in a landfill after only being used once or twice. The market now sees an abundance of biodegradable or reusable utensils, cloth bags, straws, and more. There are also tons of listicles detailing guilt-free and aesthetically pleasing items readers can purchase in hopes of swapping out single-use plastic in their everyday life. 

But no two reusable items are created the same, and no two reusable kitchen items are maintained the same way. Researchers at the University of Michigan compared the lifetime environmental impacts of widely used kitchenware products. They looked at both single-use plastics and their reusable counterparts—including drinking straws, sandwich bags and wraps, coffee cups, and forks. 

The researchers calculated the payback for each item to understand how many times one product is reused before beating out the environmental impacts per each use of the same single-use product. They found that some of the supposedly eco-friendly products never broke even, oftentimes due to the water and energy needed every time an item is washed. The findings were published in the International Journal of Life Cycle Assessment earlier this month. 

According to the findings, certain classic reusable household items like bamboo drinking straws, beeswax wrap, and silicone bags never reached the break-even point because those items were found to use up significant water and energy, much like their disposable counterparts. For example, the sandwich wraps need to be washed by hand after every use —outweighing its reusability. 

[Related: Can zero-waste stores be affordable for everyone?]

“Don’t always assume that reusable is the best option,” said Shelie Miller, an environmental engineer at U-M’s Center for Sustainable Systems and the study’s senior author, says. “Our study showed that some reusable alternatives never break even because it takes more energy, and generates more greenhouse gas emissions, to wash them than it takes to make the single-use plastic item.”

However, researchers found the other tested items—including coffee mugs and all three reusable fork alternatives including bamboo, reusable plastic, and metal—broke even in terms of energy use, water consumption, and global warming potential. These indicators account for washing items with water after use, which means there is hope for some eco-friendly swaps for straws, forks, and sandwich bags. Still, the researchers want consumers to avoid thinking that every single reusable product is worth the hype. 

To make sure your reusables are truly sustainable, the authors suggest reducing your consumption of them as well. That means if you buy that reusable coffee cup or metal straw, really commit to using just that one. And when it comes to cleaning up, consider a quick rinse instead of a full soapy scrub between uses, Miller adds. 

“Reusable alternatives can payback the environmental impacts of GWP, water consumption, and energy use associated with their more resource intensive materials, but it is dependent on [the] number of uses, consumer behavior, and … carbon intensity of the energy grid,” researchers wrote in the study’s summary. “A key takeaway is that consumer behavior and use patterns influence the ultimate environmental impact of reusable kitchenware products.” 

Download And Install Windows Essentials On Windows 10

How to download and install Windows Essentials on Windows 10




We saw all sorts of great tools from Microsoft over the years, and one of these tools is Windows Essentials.

Windows Essentials worked great on previous versions of Windows, and since this is such widely used set of tools, we decided to make a small guide on how to install Windows Essentials on Windows 10.

Windows Essentials is a collection of Microsoft’s applications and it was first released in 2006.

Over the years Windows Essentials went through various changes with some tools added and others removed from the suite.

Regarding updates, the last update for Windows Essentials was released in 2012, and since Microsoft isn’t actively working on Windows Essentials, many are concerned whether will Windows Essentials run on Windows 10.

We’re pleased to inform you that Windows Essentials can be installed on Windows 10, and that many of its applications work perfectly.

The customer support period ended in January 2023, so it is not available for Windows 10. Currently, Windows Essentials can’t be downloaded from Microsoft Store.

If you need something similar to this product, you may try Microsoft Photos app, where you can create and edit videos with text, music, animations, filters, and 3D effects.

You can also download Windows Essential from third party websites, but on your own risk.

How can I install Windows Essentials on Windows 10?

Installing Windows Essentials on Windows 10 is rather simple, and you can install it by following these steps:

Download Windows Essentials.

Run the setup file.

If you’re not familiar with Windows Essentials, we’ll give you a short guide on what does each application do.

First on our list of tools is OneDrive. As you know, Windows 10 comes with OneDrive preinstalled, therefore you cannot install it using Windows Essentials.

If you want to know what is OneDrive and how it works on Windows 10, we wrote an article about it, so be sure to check it out.

Next on our list is Windows Live Mail. This is a popular email client and direct successor to Outlook Express. If you’re planning to use this client, bear in mind that Windows Live Mail doesn’t work with Outlook anymore.

If you want to download and use Windows Live Mail on Windows 10, check out this guide.

Photo Gallery is an image viewer with a simple to use interface. In addition to viewing images, this tool allows you to edit images, apply different effects to them and share them online.

If you want to download and install Photo Gallery on Windows 10, follow the simple steps from this guide.

Photo Gallery not working on Windows 10? Don’t worry, we’ve got the right solution for you.

Movie Maker is a popular video editing software, and many older users will probably remember that this tool was a part of older versions of Windows.

Microsoft did some changes, and Movie Maker is now a part of Windows Essentials, and it works perfectly on Windows 10.

Movie Maker has stopped working? Check out this guide and solve the problem in no time.

Windows Live Writer is a blogging client and it allows you to access several major blogging services such as WordPress, SharePoint and many others.

By using this tool you can easily write blog posts right from your desktop, without using the blog’s web interface.

We should also mention Windows Live Messenger. As you remember, we choose not to install this tool because Windows Live Messenger service was discontinued in 2013.

Since Messenger service was canceled, all of its users switched to Skype.

As you can see, Windows Essentials worked great on Windows 10, and you could install it and use it without any problems.


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Fix: Malicious Software Error In Microsoft Security Essentials

FIX: Malicious Software error in Microsoft Security Essentials




Those of you still running Windows 7 are probably very familiarized with Microsoft Security Essentials, which is a built-in antivirus program for Windows XP and Windows 7.

Once Windows 7 reached EOL, Microsoft Security Essentials went out with it, but there are a few things you can do to bypass this issue.

Of course, the Microsoft Security Essentials can also be downloaded onto Windows 10, and the process is quite simple.

We’ve written plenty of articles on Microsoft Security Essentials, so don’t hesitate to browse them for more helpful information.



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Without a doubt, Windows 7 is still one of the most used OS in the world. Despite the fact that there are various reasons to upgrade to Windows 10, users worldwide are still not willing to do so.

And we understand their mistrust with the latest Microsoft addition. Namely, even though Windows 7 has fewer features, it also has much fewer system issues that you may encounter in everyday use. Fewer but not none, sadly.

One of those issues is mild but can be annoying, and is related to Microsoft Security Essentials (MSE). It seems that some users were prompted with malicious software notification but, both quick or full scan, have found nothing. Moreover, the history log of quarantined files is not available.

Here’s one of the most frequent MSE error messages encountered by users:

Preliminary scan results show that malicious or potentially unwanted software might exist on your system. You can review detected items when the scan has completed.

If you’ve experienced an identical or similar bug, we prepared a few possible workarounds for you to fix this issue.

How do I fix Microsoft Security Essentials bugs in Windows 7?

Your first step should be to check for the latest security updates. Even though Microsoft stopped with upgrades for Windows 7, the system still receives security updates.

Moreover, without those updates, you can experience various issues. And the malware security threats are not the only ones.

2. Scan PC with alternative 3rd-party antimalware software

Besides Microsoft’s security tools, you can use any 3rd-party antivirus to check for possible malware infections. You can download and install free programs or use online security scans in order to identify the problem. Here are some of the most trusted free security solutions:

You can find the latest version and download it here. Pay attention to your system architecture.

Once you have installed the latest version of MSE, try performing a full scan and look for the iteration of previous errors.

4. Uninstall suspicious programs

Moreover, some of the registry files can be placed in Preliminary Scan Results and checked out as possible malware. You should create an exclusion for those files.

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How To Build Trust At Every Stage Of The Customer Journey

Marketers often see the customer journey as a linear progression of four stages:





But there’s one important thing most of us tend to forget – the customer journey is no longer linear. Gone are the days when you could easily walk alongside your customers, guiding them all the way to the checkout page.

Download our Free Resource – 10 common website customer experience mistakes

This guide reveals examples of poor website design from different sectors which are commonly seen, but best avoided.

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Today, your prospects can unexpectedly jump in or out at any point. Now, this doesn’t mean that the framework of the customer journey is no longer relevant. You should still think about these stages, but the way you approach them needs to change.

Your ultimate goal today should be to provide a cohesive multichannel customer experience that proves your business is professional and trustworthy at every stage of the customer journey. So, to change things up, let’s take a look at the four stages from a different perspective: building customer trust.

Every customer has different expectations and needs, so none of the suggestions below are set in stone. Some customers might find certain things important in the awareness stage, some in consideration stage. This is why you need to consistently test and adjust your efforts keeping your target audience in mind.

Awareness stage The visual appeal of the brand

Which of the two websites below would you trust more if you didn’t know either of the brands?

Penny Juice,

or Jus?

Maybe the Penny Juice is more delicious or healthier than Jus. But since you haven’t tried either and you’ve only seen their homepages, you’d probably find Jus more credible, simply because their website looks more professional.

Studies of user behavior have found that website design and navigation have the biggest influence on a person’s first impressions of the brand. This means you should choose your website’s images, colour schemes, and fonts wisely. You also want your website to load fast and be functional.

But that’s not all. Studies also show that 55% of customers discover new products and brands on social media. So go the extra mile to make your brand’s visual identity aesthetically pleasing and cohesive across all communication channels.

Domain name and social media handles

Most e-commerce platforms come with a default domain name along the lines of chúng tôi While there’s nothing particularly bad about these URLs, you’ll probably agree that they’re rather wordy and impersonal.

Default domain names work just fine for getting your store up and running. However, if you’re serious about your business, you should invest in a custom domain that will make your brand appear more professional and trustworthy.

Ideally, you want your store and domain name to be the same. Your social media handles should match as well. People are much more likely to remember one brand name than several variations of it. Besides, having consistent branding across different channels makes you look more put together.

Business emails

While we’re still on the subject of custom domains, let’s touch on the importance of having professional business emails.

When it comes to communicating with customers, you want to maintain professional and consistent branding. Seriously consider ditching your Google and Yahoo! emails and set up branded emails instead using your unique domain name and reliable business email providers like G Suite or Office 365 for Business.

Interest stage

So you’ve managed to leave a nice first impression and the customer has decided to browse your website, scroll your social media feeds or check out a few YouTube videos. Here’s what you should take care of next:

Product descriptions and photos/videos

An e-commerce user experience study found that 20% of purchases are abandoned as a result of missing or unclear product information. This proves you need to make an effort to provide clear and detailed product descriptions that will convince hesitant buyers.

Good product descriptions include important product details and explain why the product is unique. They should also read well and be attractive to your target audience.

Take a look at this on-point product description by the British clothing brand Whistles.

Photos and videos of your products are equally important. The shopping experience online is quite one-dimensional, so it can get difficult to grasp the feel and fit of a product. It’s good to use photos and videos that show your products from different angles, emphasize various details and have at least a few close-up shots.

Here’s how print-on-demand drop shipper Printful leverages different types of product photography and video to showcase their popular t-shirt:

But you need to think beyond your website. Take diverse product pictures and videos that you can share on your social media channels and emails, too.

Shared values

Studies show that consumers are more likely to trust a brand if they share the same values. For example, if a person is environmentally conscious, they’re more likely to shop at eco-friendly stores.

Take some time to define or review your brand’s core values. What do you believe in as a company? What’s the bigger picture of what you do? Once you have the answers, make an effort to articulate what you stand for as a brand to attract customers who share your beliefs. Start by incorporating it into your:

About Us page

Product descriptions

Learn from natural skincare and makeup brand Glossier, which aims to inspire people to enhance and celebrate their natural beauty rather than conceal it. From product descriptions to emails and social media updates, the brand always sticks to their beliefs.

You too should speak loud and proud about your core brand values and mission at every touchpoint of your customer’s journey.

Grammar and spelling

Everyone makes mistakes and one typo here or there won’t ruin your brand’s image. However, if incorrect spelling or punctuation is a pattern rather than an accident, you might be hurting your chances of making more sales.

Think about it. Why would customers trust you with their time and money if they see you’re not taking your own business seriously?

Following simple grammar rules and knowing when to use the right words can help you avoid looking unprofessional. If you’re not sure what you’re saying is grammatically correct, write it in different words or hire professional help.

Consideration stage

At this point, a customer is interested in your products, but isn’t quite ready to take the plunge and buy. They’re uncertain – evaluating available options, comparing prices and determining whether your product satisfies their needs.

While you can’t be constantly lowering your prices, or adjusting your products to individual needs, there’s something you can do to ease the anxiety of decision-making.

Social proof

As an online business owner, you need to provide social signals to your customers that your store is legitimate and trustworthy. We have plenty of those in real life – an empty restaurant somehow seems to be a potential health hazard, whereas a line in front of a movie theatre looks intriguing.

Depending on your goal and industry specifics, you can build social proof around your brand using:

Case studies

Product reviews


Influencer marketing

Data and numbers

User-generated content

Here’s how Urban Outfitter uses UGC to promote their colourful duvet cover and strengthen social proof:

The more content that is out there about your brand, and especially your products, the easier it is for the potential customer to trust business that’s already trusted by a number of people.

Clear returns policy

Shopping online might seem a little tricky as customers don’t get a chance to see the products in real life before opening their wallets.

A clear and well-structured refund policy gives the customer a sense of security, especially when they’re considering purchasing more expensive products. So go over your returns policy and double-check whether it explains:

The procedure for returns?

What items can be returned (e.g. food products or underwear are often non-refundable)

The number of days the customer has to return the order

Who pays for return shipping

Whether they’ll get a full refund or store credit

Personal data protection and online payment safety

No matter how often people shop online, the question of payment security is never off the table. Nobody wants their personal and financial information exposed, let alone used without permission.

Go through the payment process on your website to identify any possible payment security concerns for your customers. Are you sure your audience is familiar with the payment methods you accept?

For instance, your customers from the US or Europe would much rather pay using PayPal and Google Wallet instead of AliPay or UnionPay, simply because these payment options are known to them.

Another thing you can do to make your customers feel more comfortable with giving away their personal and credit card information is to permanently display SSL certificates and third-party logos in the footer and checkout pages of your website. Believe it or not, these badges can boost conversions!

Purchase (and post-purchase)

Customers that enter the decision stage are ready to take the plunge. At this crucial moment, a seamless shopping experience is key. After all, you don’t want to scare them off.

Smooth checkout

Once your customers reach the checkout page, your goal is to keep them there until they hit that “Confirm” button. This means you need to reduce the number of distractions or any unnecessary information. It’s not the time to surprise them with popups or clever product recommendations.

You also want the checkout process to be as easy and quick as possible. An overly complicated checkout may raise some questions – why does it have to be so difficult to buy a pair of jeans?

Take a good look at your website’s checkout process and see if it can be simplified. Ideally, it should have no more than three steps:

Delivery details

Payment details

Order review and confirmation

Keeping your promises

There’s something most brands tend to forget – the customer journey doesn’t end once the order is placed. In fact, the post-sale customer experience is as important as the shopping experience itself. Until the product is in the hands of your customer and they’re satisfied with it, you’re still fighting for a successful sale.

During this time customers are comparing the promises you made to the service they received. For example, if your website claims to have next-day delivery on all purchases, every order should reach your customer within the next 24 hours.

Remember that every broken promise hurts your reputation. And as we all know, regaining customer trust is far more challenging than building it in the first place. So don’t risk jeopardizing the trust you’ve earned – make promises you can keep.

Can customers trust your business?

Today, customers are more careful than ever before, especially when it comes to trusting an online business. So, building a credible image of your brand is crucial if you want to grow and succeed.

Hopefully, this article has given you an idea of how you can be even more transparent and consistent with your branding throughout every step of a customer’s journey to build this image for your brand.

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