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As someone interested in SEO you’ve almost certainly, at one point or another, become victim to a drug that plagues the addictive nature of us all: Metricaine. A jump in rankings here, a sudden drop there, and a constant battle to grow your PageRank or Domain Authority to that elusive next level. You’re watching the numbers as traffic increases and then suddenly it hits you – the epiphany. You’re addicted to metrics. The numbers have lulled you into a sense of security and you feel like you’re doing your job. But what if you’re not?

Whether working as an in-house SEO, or helping clients grow their business, your focus shouldn’t just be on ramping up the raw figures – you’re looking to increase the quality of those visitors and how they interact with your content. Think about it – there’s no point attracting a few thousand people if they’re going to look at your page for a couple of seconds and then hit the ‘back’ button. It might mean that you can make yourself look good in reports but you’re not adding value, which should be your ultimate goal.

Going Social

Let’s begin by stating the obvious: Engaging content will be shared and, with the right push, you’ll gain traction across your social networks of choice. Although getting to a stage where they’re common place in most niches, infographics are great for this. I know from personal experience that if you get yourself in front of the right audience, you’ll pick up a huge amount of traffic. There’s also still plenty of opportunity to stand out by adding interactivity with HTML5 or, if you’re a real pro, embedding video content inside an infographic. If anyone does this let me know and I’ll definitely give you a link!

It doesn’t need to be rich media though – just look at some of the amazing posts here on Search Engine Journal; most get hundreds of tweets. The traffic generated from this is huge and doesn’t happen by accident. The editorial team here is dedicated to giving you the best possible information and don’t let sub-standard content through the net – that in itself drives engagement. Need proof? Another SEO site famed for its content is SEOMoz – I did a random check on a Whiteboard Friday video and found the following:

Engagement for SEO

Yes, it’s true that bounce rate in its rawest form most likely isn’t a direct ranking factor, but things like dwell time almost certainly are. If users are visiting your page, leaving, and then searching for exactly the same thing straight away then that simply has to be a hint to the search engines that your page probably isn’t as engaging as it should be, doesn’t it?

If you’ve created something that’s engaging then, by its very nature, your content has a good chance of grabbing the interest of another blogger or site owner who may, in turn, feature it on their site. Even the best content doesn’t give you any guarantee of picking up links but you need to give yourself the best possible chance – churning out the same old dross that everyone else is doing makes your link building life much tougher.

5 Simple Steps to Engaging Content

Every industry and niche website has the potential to produce engaging content – it’s just working out what you’re audience needs. In the age of the social web this has become far easier and there are a few simple steps that will help you create something that people will see as being of real value.

1. Research The first thing you’ll want to do is spend some time researching what has worked for other people. Do a search for “your niche” +infographic, check chúng tôi or get yourself a Followerwonk account and see what kind of stuff the most prominent Twitter users in your industry are sharing. See what you can find on Vimeo and YouTube. Speak to people (shock, horror!). Get yourself in a room with a piece of paper and three or four other people to come up with ideas.

2. Test Once you’ve come up with a few ideas, test them out. Get in touch with some of those thought leaders that you found on Followerwonk and ask them what they think of your ideas. If they like any of them you’ve got a perfect opportunity to line them up to promote it once you’ve finished. Also, use services like Amazon Mechanical Turk to ask a couple of hundred people which of your ideas they think is the best. It’ll cost you a few dollars but there’s nothing like a bit of good old-fashioned market research to validate yourself.

3. Create The next step is to actually create something. Use the best people you possibly can within your budget – whether that includes internal resources or services like oDesk, elance and 99designs you need to get this bit right. There’s nothing wrong with going through a few design iterations to make sure you get things just as they need to be; at the end of the day what you’re creating here will be commodity and you can’t afford for it to be sub-standard.

4. Test it Again! At this point it’s very tempting to just release your product and hope that people like it. Don’t. Fire up Mechanical Turk again so that you can ask a few strangers what they think. A simple ‘Is this good enough to share on Facebook?’ would be a good question to ask if it’s a generic piece of content but whatever you do keep the question simple. Speak to friends, colleagues, family and give those industry leaders that we mentioned earlier a preview to get their input. Do any tweaks and changes, and then test again until you feel completely happy with the outcome.

And Finally…

If you find something that works, stick with it… but don’t become blinkered. Being engaging isn’t about coming up with the same rehashed content time and time again; it’s about being different and standing out from the crowd. In doing this your competitors will start to take notice and, at some point, it’s very likely that they’ll copy you. Take it as a compliment and smile to yourself – after all, you’ll already have started on something even newer and more exciting before they’ve had a chance to catch up!

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Success Starts With Keeping Your Head In The Game

Leaders don’t often feel like they can — or should – share their stress and worries with others, especially with a team that’s constantly striving for success. Which is why I was surprised to see this statement in an email sent to founders and CEOs of a leading Silicon Valley VC firm:

“Ever since I started the company, I’ve lost the ability to sleep through the night. I wake up with worries and concerns and anxieties, and toss and turn a lot.”

Most of the founders and executives on that email list run companies that have raised tens to hundreds of millions of venture dollars and employ several hundreds, even thousands, of smart, driven people. But within minutes of that email going out, dozens of responses poured in, all echoing the same sentiment: “Wait, me too.”

Many also expressed their relief to discover they weren’t alone. As a startup founder, it’s so easy to think that you’re the only one confronting these challenges. But in the US, one in five people suffer from emotional and mental health symptoms every year – and only a small subset of people seek and receive care. For entrepreneurs and people going through drastic career changes, these symptoms and numbers are magnified — but it doesn’t have to be this way.

To quote Ben Horowitz, “The most important lesson in entrepreneurship: Embrace the struggle.” Once you understand what you’re going through, you too can build the positive mental habits and skills you need to overcome roadblocks when the going gets tough.

Startup Stress, by the Numbers

Stress impacts employees the team at every level in an early-stage startup — from the CEO to the newest hire. Amongst cofounders using chúng tôi we found that 71 percent identified ‘stress’ as a key challenge for them. Additionally, 57 percent identified ‘anxiety’ as their leading challenge.

Learn how to recover from sleepless nights at chúng tôi dir=”ltr”>Starting a Company Isn’t Easy

If employees working at established corporations — with all of the resources and support that having a team offers — are stressed out, imagine how stressful it is to go solo as a startup founder or cofounder. Creating something that doesn’t exist today is challenging. Innovation is risky. Each step you take — from building a prototype to hiring people — multiplies the risk.

Within a single week, a founding team may experience any number of these scenarios or more: failing product features, customer rejections, team conflicts, making payroll, investors doubting you capabilities, legal or banking issues or spouses or family questioning your journey.

Based on what I’ve learned, here are four ways to keep your head in the game and get through challenging times

Remember What Drives You

Creating something that didn’t exist before, like a new product, service or company is an incredible risk and hard. And dealing with challenges is much easier when you believe the problem is an important one to solve. Every now and again you’ll need to remind yourself what drives you when you hit an obstacle or feel lost.

Don’t Take Feedback Personally

Being a leader means receiving constant feedback, and it’s usually not positive. When you care strongly about your company, it’s hard not to take feedback personally — but if you do that, you’ll miss seeing the bigger picture. Negative feedback, like rejection, isn’t a reflection of you. Instead, it’s crucial information that you need to have about the state of the market, industry and product.

When you receive negative feedback, instead of becoming discouraged, ask more questions and find out the reasons behind their reaction. Perhaps this customer had a negative experiences with similar companies or the investor you’re talking to has more insight into the market.

Build Up Your Thick Skin

With more feedback comes thicker skin and it will help you become more resilient as a leader.

There are also many other behavior changes that you can make to build resilience and lower the stress and anxiety of starting a company and it starts with the basics, like eating well and getting enough sleep, but it’s important to test different strategies to find out what works for you.

Build a Strong Support System

There’s a reason people say that, “It’s lonely at the top.” Many leaders I’ve met over the years take a lot of responsibility and don’t reach out when they need help. But it doesn’t have to be lonely to be a leader. It’s crucial to reach out to a diverse group of people and create a strong support network.

Having a community you trust is especially important because as an early-stage entrepreneur, much of your self-worth is tied to the success of your company. Expectations from within, early employees, VCs and that media article will add up.

By building a strong family and friend network, you can separate your identity from your startup, overcome the fishbowl effect, and it may even help you make better decisions.

Founders and early leaders set the tone for the emotional and wellbeing of the company. And when you offer tools, like chúng tôi to support for your team, you normalize wellbeing and set the right culture for your team.

Read more about stress relieving practices at chúng tôi

8 Ways Pr Can Be Your Startup’s Secret Weapon

As a startup owner, you obviously have a lot of things on your mind. Concentrating on legal procedures, accounting, recruiting, payroll processing, budget restraints, the smooth functioning of daily operations, and other important bits may cause you to forget all about the image your company is projecting to your customers, clients, partners, media outfits, and other people.

While you’re probably doing all you can to spread the word about your company and products, it may not be enough to give your startup the leverage it needs to succeed. Hiring a public relations (PR) team might not be on your startup’s to-do list right now, but good PR is invaluable to any organization and can be a game changer for your startup.

If you’re still not convinced about hiring a good PR team, read on to know how PR can help your startup.

Introduce and Build Your Brand

Word-of-mouth publicity and social media marketing are significant elements of a PR campaign. A good PR team can also increase brand recognition by giving your company media coverage in key news outlets.

Further, PR can help build your brand by creating brand understanding and promoting customer loyalty towards your brand. A good PR team can effectively shape people’s opinion or change their perspective of your company too.

Tell Your Story

Your product or service will primarily tell your story, but that alone won’t make it stick around. And if you don’t reiterate who you are and what your startup stands for, the media will craft a story of its own.

Whether your story is magical or mundane, made-up or real, your PR firm will ensure that it drives your message to the media, so that the media can in turn, represent your startup in the right light.

Make You Searchable

Today, consumers have become smart and are sure to search you and your startup online before they buy your products or use your services. If a potential client or customer tries to look you up online and doesn’t find you there, he is likely to turn away.

That being said, just having a functional website won’t be enough to draw in clients and customers; building on your search ranking through SEO (search engine optimization) is equally necessary. Online news articles with embedded links to your website plus additional media coverage will also boost your website’s SEO rankings.

Lend Credibility

As mentioned, consumers are bound to research your company online before they commit to a purchase. Effective PR can give your products and services the much-needed credibility with news coverage on reputable sites and in widely-read publications. This can be a lifesaver when your company is relatively unknown.

Serve as a Reality Check

Startups, their founders, and their employees can be contagiously enthusiastic, which can lead to them believing that everything they do is big and needs to be all over the media. If this sounds like your startup, you need to understand that too much of excitement can blind you on what is actually worthy enough to catch the attention of the media and your target audience.

A PR firm can serve as a reality check and guide you on what should or shouldn’t be communicated to the media and your target audience. What’s more, a PR firm can also fine-tune messages, assess the right time to share a story, and highlight features that will resonate with the media and your audience.

Enable Two-Way Communication

PR can manage your brand’s reputation by acting as a bridge between you and your consumers. By placing emphasis on two-way communication, your PR team can reach out to the media and your target audience with your message, completing the communication cycle by making sure that your consumers’ feedback reaches you.

By enabling communication with the media and your consumers, your PR team will help your startup enforce a strong, constructive relationship with them, your suppliers, and the public. This will also help you and your startup hold on to brand promises and remain consistent.

Provide Boundless Creativity

The usual marketing gimmicks may or may not work for your business. Moreover, as a startup, you might not have the time to focus on improving your brand image. Instead of struggling all the way to the top, hire a good PR team to help your brand shine across multiple platforms with their ingenuity.

Manage Crisis

As an organization, you will inevitably face problems as you grow and evolve. A good PR team might not only help you prevent blunders, but will ensure that you own up to your errors. During a time of crisis, your PR team will also manage the situation well by moving quickly and saying the right things.

Public relations can benefit your startup by positively impacting investor opportunities and company revenue in addition to brand perception. While a PR team can be most beneficial to your startup prior to the initial launch, it can benefit your company in various ways even in the later stages.

PR isn’t a waste of money as you might assume it to be and with the information provided here,  you now know how useful the process can be to your startup. So don’t wait for a crisis to hit you; take your time (while you still can) to find a PR firm that is as excited about your brand as you are, and you’re sure to succeed!

18 Proven Ways To Increase Content Engagement On Your Blog

Creating a perfectly engaging blog can be a real challenge. You have to contend with billion bytes of information and the short attention spans of readers. Crafting something your audience will enjoy and want more of may seem like trying to be heard in the back row of a rock concert. But there are ways to stand out above the rest.

Use the proven guidelines below to increase content engagement on your blog and build a powerful reader base.

1. Know Who You Are Writing for and How You Can Help Them

Knowing your target audience is critical for engagement. Your blog has to serve a purpose to your readers. So provide information that can help them solve their problems.

The best way to get to know your audience is by creating a marketing persona. This tool allows you to see your readers’:


Who they are

Where they work

Their interests

Other demographic information.

Knowing these facts lets you write in response to their needs.

For example, TechCrunch posts on all things technology to attract the attention of those in the startup technology space.

Here’s how to create a great persona:

Learn from these examples beforehand.

Build several profiles of your average readers. Include what their needs are and how they access information (mobile or not).

2. Create a User Experience Readers Will Want to Come Back to

Your audience will only engage with your content because it is helpful to them. Part of that is because they had a good experience on your blog. In turn UX, or User Experience, is a huge factor in making actionable content.

According to UX consultant Jozef Toth, 88% of online consumers are less likely to return to a site after a bad experience. What makes for a bad experience?

Having to scroll incessantly

Showing content which has little relevance to the reader

But a great user experience means readers will stay on your blog longer and will keep coming back.

Try these tips for enhancing your page’s UX:

Make your blog more aesthetically pleasing (poor visuals can contribute to poor UX).

Make the purpose of your blog clear.

3. Create Content So People Will Want to Share It

Of course, great content is the heart and soul of your blog, but what defines quality content?

Your blog should offer unique insight into the issue it addresses or the problem it solves. Your goal should be to become the authority on your topic.

Here are some key characteristics your writing should have, as explained by Kissmetrics:

Write something unique.

Make your content actionable (i.e. compel them to do something about what they’ve read).

Offer the best answers to questions.

Be accurate in your information and statistics.

Tell a good story and leave readers asking questions.

Be concise.

Always update your content.

4. Craft Magnetic Headlines

It is not possible to understate the importance of headlines — they make or break your blog. Consider headlines that draw readers in to your content. With so much information available, competition for your audience’s attention is fierce. Mashable does a great job of creating great headlines.

Studies show two important headline factors:

80% of readers never make it past the headline to your content

Traffic can fluctuate as much as 500% based on the headlines you use

Make the most of your headlines with a few well-honed techniques. Techniques that allow you to create intrigue and draw in your readers. You also need to ensure your article delivers on what the headlines promise.

Marketing experts Neil Patel and Joseph Putnam have helped simplify the techniques. They have broken the techniques down into a few simple guidelines called the Four U’s:

Make your headline unique.

Make your headline ultra-specific.

Make your headline convey a sense of urgency.

Make your headline useful.

5. Craft Intriguing Introductions

Few people make it past the headline (only 20%). So every word of your introduction must compel your audience to read further. Your introduction should have a great hook which draws in readers. Consider this article from the BBC, for example:

Begin with a fascinating fact that isn’t well-known or often-used in your niche.

Tell the end of the story in a way that compels readers to ask why.

Use a short anecdote. Neidlinger’s example is fantastic — “I once wrote a newspaper story that killed a man.”

Ask a question worth knowing the answer to.

Write a cliffhanger, like one of Robert Bruce’s unusually short stories.

Gently confront.

6. Go Beyond Words

You know your content should inform readers by:

Answering their questions

Solving their problems

But, chances are that they’re most likely paying more attention to the visuals on your page.

This should be no surprise. Consider this:

90% of the information your brain processes is visual.

The fact that 40% of people will respond better to visuals than words.

So you see, the importance of visual media can’t be understated.

The Guardian is an example of a site that makes great use of visual media:

Visual content can take many different forms:

The aesthetic appeal and format of your blog.

An opening image that encapsulates the headline.

Pictures which support content headings.

Statistics supported with bar graphs and charts to help readers understand complicated information.

Videos that add knowledge or humor (and keep viewers on your page 100% longer).

7. Mention Experts and Influencers in Your Content

Gaining credibility with your readers is important. Especially if you are trying to become an expert in your niche. According to one Traackr study, only 3% of people produce 90% of the impact online. Enter influencer marketing.

Influencer marketing taps into the power of that 3%.


By using their prowess and status as experts and contributors. This lends credibility and legitimacy to your marketing efforts. In other words, it will make your content more valuable. It functions like the blurb or foreword from a bestselling author for a fledgling book.

Forbes does a great job of mentioning experts and leveraging influencers. This post is an example.

Mention their Twitter handle. They may retweet you.

Include them in a list of experts. Appeal to their egos.

Ask them to contribute. They may do a guest post.

Quote them. This adds credibility.

Get them to attend an AMA (Ask Me Anything).

Show them a beta of your content and have them share a testimonial.

8. Write About Newsworthy Topics and Emerging Trends

Staying on the cutting edge of emerging trends isn’t always easy. But it’s the best way to ensure your readers will keep coming back for more.

Sites like Upworthy and Gizmodo understand this and utilize this on their sites.

Knowing the best resources for newsworthy topics will be your key to staying on top. Here are a few great ones:

Buzzsumo: This site allows you to analyze what content performs best, for any topic.

Quora: Much like Yahoo Answers, Quora lets you see all trending questions out there in any category.

Google Trends: This Google tool lets you analyze all sorts of popular trends with data to back it up.

9. Publish Content as Often as Your Audience Can Consume It

Lifehacker, for example, publishes a few posts a day while Backlinko publishes a post once a month.

Here are a few tips as suggested by blogger George Stenitzer:

Make and keep appointments with your readers.

Find a good rhythm and sustain it.

Use all the analytics you can.

10. Offer a Lead Magnet or Content Upgrade for Free

It is difficult to get readers to share their email or contact information with you. To do so you need to entice them with an offer they can’t refuse. This offer is known as a lead magnet or free content upgrade.

If you’ve used the internet for longer than two days, then you’ve seen your fair share of lead magnets.

The lead magnet available on this this post on Easil is an example.

Build relationships with your audience

Growing your email list

The larger your email list becomes, the easier it will be for you to promote any new content that you publish.

The following are a few popular examples of lead magnets:

Use a lead capture tool.

Offer a free trial of your service or product.

Create a video series that will have readers coming back for more.

11. Ask

Sonia Simone from Copyblogger does something similar in this post.

Tailor your reader engagement approach to suit your style and personality. But, by no means be afraid of sounding desperate by doing so.

The following are a few ways to ask questions or ask for engagement:

Have you published a recipe or instructions on how to make something? If so, ask your readers to share pictures of their completed meal or project with you.

Have you have published a blog on a controversial matter? If so, ask your readers to weigh in on the subject.

12. Respond to Comments

Readers who see that the writer engages and responds are more likely to engage more. This helps build a loyal readership.


Because it lets your audience know that they are are being heard and valued.

Always maintain a professional and friendly voice.

13. Comment on Other Blogs in Your Industry

It is also important to interact with other blogs in your industry. This way you get to remain relevant and to build up your reputation with those audiences. The only way you or your site will start to get noticed is if you engage with others on the internet like I did on this post:

Commenting on other blogs may help promote those websites. But it will also help you to build meaningful relationships and to network. The writers of the content you engage with may even return the favor.

Comment on blogs that bring you the most value.

14. Build Your Online Presence

Promoting your name and brand is as important as promoting your content. The more weight your name carries, the more weight your content will have as well. Readers like to frequent content that is written by a name they recognize or know well.

Take this post for example. Sue Anne Dunlevi provides a list of bloggers using Twitter to engage their audience.

Every prominent writer has had to start with little or no audience. They built their audience by engaging their initial readers and other relevant communities.

Follow these tips to build your presence:

Join social media platforms relevant to your audience and become active on them.

Engage audiences similar to yours on social media.

Follow and interact with leaders in your industry.

15. Contribute to Other Blogs Which Have a Similar Engaged Audience

A great way to build and promote your website’s readership is by contributing to other blogs. Especially blogs with a similar engaged audience as yours. It can be difficult to build a reputation for yourself when you only write for yourself. You can get around this by guest writing content that is like your own.

You may have noticed that many websites feature a variety of writers. Many of them are featured as guest contributors. These websites stand to gain from talented guest writers. How?

By adding their expertise

Adding depth to their content

Building authority and their audience

Start your way to guest writing by following these tips:

Become an expert in your field.

Build credibility for yourself.

Look for blogs relevant to your expertise.

Search for sites that feature guest writers or bloggers and offer them your talents.

16. Promote Your Content

There is a lot of competition for content views on the internet. One of the best ways to compete with hordes of other content producers is to promote your content. There are various ways to do this, but the approach may vary based on the site and brand.

Great content without good content marketing is pointless. There are a plethora of resources that provide information on how to market your content.

Use the following ways to get started with promoting your content:

Follow industry leaders that are relevant to the content you publish.

Feature credible leaders in your content, and then share it with them.

Use the proven techniques we have covered in this post.

17. Back Up Your Content With Data

There is a lot of information floating around on the internet, and unless it is linked to credible sources or backed up by data, it isn’t worth a dime. Having credible content is essential to building a large following of readers.

Buzzsumo did this in a post where they looked at what content gained traction on Medium.

To build credibility, publish content that is supported by reputable sources or data. Your audience should have confidence in the veracity of your website’s content. They are then likely to share it with others or take the information to heart.

Follow these steps to start building content credibility:

Always cite your sources. Publish content with at least a few hyperlinks that support your claims.

Acknowledge and correct any mistakes or misinformation in your published content.

Don’t write misleading titles. Credible content sums up what a viewer will read in the title.

18. Include Something in Your Content That Others Haven’t

What will set you apart is having original content that readers can’t find elsewhere. This will need some thoughtful, research-intensive work on your part. But the payoff will make it worth your time.

According to Zach Bulygo, Google penalizes websites that offer duplicate content. They also reward high quality, original content.

So in your website’s best interest put in a little extra work to produce content that your audience will value. Content that will not only boost your site’s rankings, but attract more readers as well.

Here are some tips for writing original content:

Don’t outsource your content to be written. Do it yourself.

Don’t write about something that everyone else has unless you have a new angle.

Provide sources for all your content to build credibility and confidence.

The Onion is an example of a blog that always publishes completely original articles.

How About You?

Creating content that will turn your blog into a success is easier said than done. It takes a lot of time and hard work to produce quality content. But this is the main ingredient to a successful website.

There is no one recipe for success. No website that engages their audience uses a one-size-fits-all approach. Instead use the data-driven tips in this post. They’ll get on the right path to creating a successful blog with great content.

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5 Great Ideas To Boost Your List Engagement: Email Marketing

1.      Review your welcome greetings

2.      Deliver a productive confirmation email

Once your buyer makes a purchase from your store, they are expecting that you provide them a confirmation email about their order. Research shows that this kind of email has the highest rate of being opened thus you should ensure that you send not only a plain and simple confirmation email. It should be one with a production value that could also provide you additional sale such as suggesting to your customer some complementary products that may be related to their purchase. This is an opportunity for you to identify the specific products that your customers need and you can align your proposal for similar products that they may like to purchase too. Online marketers often get an additional order when they try to re-sell or cross sell another product when sending a confirmation email to their customers.

3.      Test if your email comes through and evaluate its elements

No matter what kind of effort you give in your email marketing, it would still be useless when your email does not come through to your prospect customers. You might be throwing away the value of your marketing pitch and other schemes for your email marketing campaign when your intended recipient does not receive it at all. It is always best to test your system all the time to ensure that you are making a productive effort in sending people on your listing a good business email that will sit directly on their Inbox to start engaging them in your business. Likewise, evaluate your email elements such as the fonts, font size, color schemes, images, link placement, headings, text message and the like.

4.      Embark in email list segmentation

You are sending an email to various types of people. Segmenting your email list will improve your target customer engagement when you are able to create an email that best suit their circumstances. While creating a custom email to your customers, you can make a more engaging message accordingly based on their industry, behavior, title and position. Using this kind of email marketing approach will deliver you better results in terms of engaging your potential customers or clients to your business by providing them a personalized email to market your business.

5.      Reward your customer loyalty

Your customers will likely become more engaged to your business if you can provide them the feeling of importance and the opportunity to appreciate the value of your business. By offering your customers with a loyalty reward, you are improving your brand value and allows you to build your consumer-brand relationship. By establishing a reward program to your loyal customers, you are encouraging your customers to further patronize your products and services and will make them more engaged in every email that you send them with always something valuable to look forward to. Incentive programs also give a boost on your business reputation and helps in ultimately building an engaging relationship of your customers to your brand.

image credit: Shutterstock

How To Measure Employee Engagement

How to measure employee engagement: this task doesn’t have a simple solution, but it’s worth any company exploring. The long-term benefits speak for themselves.

Creating a culture of employee engagement starts with the proper foundation: one that listens to employees supports their growth and development, and places value on their contributions.

To build such an environment, leaders must create a space for dialogue that encourages honest feedback from everyone in the organisation.

Additionally, it is essential to acknowledge and reward employees for their efforts to boost morale and confidence.

Finally, regular communication between employees and management can help build trust and make staff members feel heard.

By taking these steps, businesses will be better positioned to foster an environment of strong employee engagement.

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Build a better future with the Diploma in Corporate Governance.

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Book a call

The meaning of employee engagement

Asking how to measure employee engagement is the first step on the road to long-term staff success. It helps to create a working environment in which employees are productive, enthusiastic, and invested in the company’s goals and work as a whole.

Employee engagement means employees feel valued and respected, have job satisfaction, express commitment to organisational values, and are motivated to contribute even more.

When appropriately managed, employee engagement can lead to increased loyalty, improved customer service levels, and more creativity within the workplace.

Companies should strive to provide their employees with support by fostering an atmosphere of open communication and collaboration to help their teams reach their full potential.

The benefits of measuring employee engagement

Measuring employee engagement can help companies better understand their needs and motivations.

This data can then be used to improve the workplace environment and create more effective management strategies.

How to develop an employee engagement plan

The first step in creating a successful engagement plan is to define what success looks like for an organisation.

Start by defining goals and objectives, such as increasing employee retention.

Once goals are established, develop a strategy encompassing both qualitative and quantitative engagement measurements.

For qualitative measures, consider conducting regular employee surveys to gauge their satisfaction with the company’s policies and initiatives.

For quantitative measures, track metrics such as absenteeism, turnover rate, and employee satisfaction.

Using employee engagement data

Once data has been collected from an engagement plan, it is essential to understand how the data can be used to make improvements and drive success.

Analysing employee survey results can help an organisation identify areas of improvement.

Measuring employee engagement can also help an organisation identify which initiatives are working and which need improvement. This data can allow the organisation to focus on the areas that will significantly impact overall success.

Implementing changes based on the data collected

Once a director has identified areas of improvement based on the data collected, it’s time to start implementing changes.

Start by setting up a plan that outlines the steps needed to implement these improvements. Be sure to involve stakeholders and set milestones for tracking progress.

It’s also important to communicate changes with employees and ensure they understand why and how they will benefit them.

Finally, ensure employees regularly receive feedback on their performance and recognise them for their efforts. This recognition can go a long way in motivating employees to continue striving for success.

Best practices for employee engagement

With employee engagement tools in place, companies can ensure better performance overall and unlock maximum potential from their staff. Best practices for employee engagement include:

Professional development

Feeling like their career is stagnant can cause employee dissatisfaction. Professional development should provide employees with the opportunity to continually improve their skills, as well as provide additional avenues for career progression.


Offering flexible work schedules and ways to collaborate virtually can create a healthier work-life balance while fostering bonds between remote workers separated by physical distance. Many workplaces hold quick weekly trivia games or similar events to keep remote employees connected.

Regular check-ins

Regular check-ins with each employee while allowing them the freedom and trust to work on challenges autonomously can help keep employees engaged with their job over the long run. Boards and management can check in with employees individually and run employee surveys to gauge opinions on issues.

How to measure employee engagement: the next steps.

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