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If you ask someone to name one of the best ways to rank highly on Google, they are definitely going to mention backlinks. If you are not familiar with what this is in SEO, it is when a hyperlink to your domain is placed in the content on another website. It is a way you can move up the rankings and enjoy having more traffic.
But if you are a small business, do you really need to care about backlinks? Let’s break it down and take a closer look at what you need to know.Do You Really Need Backlinks?
So, let’s quickly answer the question; do you need backlinks? The answer is yes. This still remains an important factor for ranking on Google alongside other strategies such as creating fresh and unique content. If you were looking for a shortcut, unfortunately, you are not going to find it when it comes to link building.How Many Backlinks Does My Business Needs?
Now, we are approaching a more difficult question. A lot of businesses big and small want to know how many backlinks they need to be creating every month to see results. Unfortunately, there is not a straightforward answer to this question. There are so many factors associated with backlinks that are going to dictate how well they perform for your website.
In fact, it is worth pointing out that you could be able to rank very well on Google with just a few backlinks. It all depends on the quality of those backlinks. Indeed, the size of your business is not something to think about. A small business could easily outrank a large company if it has better quality backlinks.
Essentially, it is all down to getting a good website to link with you. We are talking about websites that Google class as popular and authoritative. You are going to know a website is a good choice because it will have high domain authority. This is going to be displayed as a number between 0 and 100. As you would expect, the high the domain authority, the best quality your link is going to be.
Therefore, in theory, you could have 20 backlinks with low domain authority websites and this does not do much for your ranking on Google. But, you could have one or two backlinks with a high domain authority website and boost your rankings significantly. The focus with Google is always on quality.What are the Other Benefits of Backlinks?
Of course, we have discovered that creating backlinks is a good way to move up on Google SERPs. But, are there any other benefits you should be aware of? The answer is yes. With backlinks, this can be a good way to build authority. In other words, you can put your small business on the map and establish your brand on the internet. When you are linking with a well-known website, their reputation is going to help you.
How Long Until You Can Enjoy the Benefits of Backlinks?
When small businesses put a lot of effort into their SEO, they want to see results straight away. But, this is not how it works. It can actually take a number of weeks or even months to see the results of all your hard work. You have to make sure that you are patient and do not give up. Keep being consistent and the results will start to show.
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Effectiveness: Win back storage space & keep PC running smoothly
Price: A one-time payment of $39.95 per PC
Ease of Use: Intuitive, quick and good looking
Support: Email support and an online FAQ available
Over the course of this review, you’ll see that I found the software both easy to use and effective. It cleaned up more than 5GB of unwanted files from my PC and fixed more than 100 registry issues in a matter of minutes. Aimed at users who want an all-in-one solution to keeping their PC fresh, CleanMyPC incorporates many existing Windows tools and builds on them to offer a simple and non-technical option for computer maintenance.
We’ve also tested CleanMyMac, another maintenance tool made for Mac users, also from MacPaw. I called it “perhaps the best Mac cleaning app” out there. Today, I’ll be taking a look at CleanMyPC, the Windows-based alternative, to see whether MacPaw can replicate that success for PC users.
It is a suite of tools designed to help you clean up unwanted files from your PC and ensure it continues running smoothly and quickly.
While the main attraction is its “cleaning” service, a scan of your computer for any unnecessary files that may be taking up space, it offers eight tools in total, including a service for cleaning up your PC’s registry, an uninstaller tool, options for managing auto-run settings, and a browser extension manager.
No, it isn’t. While there is a free trial, and it’s free to download, you will be limited to a one-time 500MB cleanup and up to 50 items fixed in your registry. The free trial should be viewed as more of a demo than a free version, as most users will hit those limits almost immediately.
If you do want to go beyond the free trial, you’ll need to purchase a license. It’s available for $39.95 for a single PC, $59.95 for two, or $89.95 for the “Family Pack” with codes for five computers. See full pricing here.
Yes, it is. I downloaded the program from the developer’s website and have had no issues after installing it on two separate PCs. Nothing has been flagged as malware or a virus, and I’ve had no compatibility issues with any other software.
CleanMyPC should be pretty safe for you to use, too. It won’t delete anything vital from your PC, and it gives you a chance to change your mind before you delete anything at all. I’ve experienced no issues with the program deleting anything that it shouldn’t. However, it’s worth saying here that it always pays to take a little care to make sure you’re not accidentally removing anything important.
I would like to see the inclusion of an alert to backup your registry before running the registry cleaner, however. It’s a feature that has long been part of CCleaner, a rival product to CleanMyPC, and it offers a little more security and peace of mind when dealing with something so delicate and vital to your computer as the registry. Likewise, a little more detail about what exact files are being deleted during a cleanup would be welcome, if only to remove all doubt about what’s being done.
Important Update: CleanMyPC is going to partially sunset. Starting from December 2023, it won’t receive regular updates, only critical ones. Also, there will be no subscription option to purchase, only a one-time license for $39.95. And Windows 11 is the last OS version to be supported by CleanMyPC.
Why Trust Me for This CleanMyPC Review
My name is Alex Sayers. I’ve been using many different PC maintenance tools for at least 12 years now, always looking for ways to improve and streamline my PC use. For several years, I’ve tested and written about software too, trying to give readers an unbiased look at the tools on offer from an amateur’s point of view.
After downloading CleanMyPC from the MacPaw website, I’ve been testing every feature of the software for a few days, comparing it to similar tools that I’ve used in the past across two Windows PCs with different hardware and software onboard.
In writing this review, I’ve tested every feature of CleanMyPC, from the baseline cleanup options to the “shredder” facility, taking the time to get to know the software in detail. Over the course of this article, you should get a good idea of whether this tool is right for you, and get a look at the features and pros and cons of using it.
Detailed Review of CleanMyPC
So we’ve taken a look at what the software offers and how you can get your hands on it, and now I’ll run through each of the eight tools that it provides to see what benefits it can bring to your PC.
We’ll start with the main selling point of this cleaning program, its file cleanup tool.
I was pleasantly surprised to find that, having not done a scan for a few weeks, CleanMyPC found just over 1GB more unneeded files to delete than CCleaner did – around 2.5GB of cache, temp, and memory dump files in total.
CCleaner does give you the option of seeing exactly which files have been found and flagged for deletion, something which the MacPaw program lacks, but there’s no denying that CleanMyPC does a thorough search of your hard drive.
As a nice added touch, you can also set a size limit on your recycle bin through CleanMyPC, flagging it to automatically empty if it gets too full. Also in the options menu is the choice to allow the cleaning of attached USB devices, saving you space on your USB drives and external HDDs.
The cleanup process is as simple as can be, with just a “scan” and a “clean” button being all that stands between users and plenty of reclaimed disk space. The scan and clean were quick too, both on SSDs and older HDDs, and the checkbox list of discovered items gives you some control over what files you delete.
Just as with the cleaning application, CleanMyPC appeared to be much more thorough in its search for registry “issues” to fix than CCleaner was, finding 112 in total while Piriform’s software identified just seven.
Again, the scan was simple to run and quick to complete. The vast majority of issues identified by these two programs–and any others I’ve ever tried, for that matter–are issues which users would never have noticed, however, so it’s difficult to assess the effect that a quick registry cleanup like this might have on your PC. Still, it’s reassuring that MacPaw has made their tool so thorough in performing its duties.
As I mentioned earlier, I do wish that CleanMyPC had a built-in option for backing up your registry before you start “fixing” items in it, if just for a little peace of mind, but it is something that you can do manually outside of the program if you choose.
CleanMyPC’s Uninstaller function comes in two parts. First, it runs the selected program’s own uninstaller, the one that the developer built, and then it runs CleanMyPC’s own service to tidy up the files and extensions typically left behind by the uninstallation process.
It’s unlikely that you’ll regain much disk space from a function like this. In my experience, it’s usually just empty folders left behind or registry associations. It could, though, help to keep everything organized and structured on your disk and avoid any registry issues in the future.
This process was quick and simple, so I see no reason not to use it if you don’t trust a program’s built-in uninstaller to remove every last hint of itself.
Hibernation files are used by Windows as part of an ultra-low power state called, you guessed it, hibernation. Used mostly on laptops, hibernation is a way for your computer to consume practically no power at all while still remembering your files and the PC’s state before you switch it off. It’s similar to sleep mode, but instead of open files being stored in RAM until the computer is woken up again, information is saved to your hard drive to consume less power.
Desktop users will usually never make use of this function, but Windows creates and stores hibernation files all the same, potentially taking up a large chunk of disk space. In my case, Windows was apparently using a little more than 3GB for hibernation, and CleanMyPC offers a quick way to both delete the files and switch off the hibernation function entirely.
The program’s built-in extension manager is a simple tool for removing unwanted browser extensions and Windows gadgets, displaying a list of each extension enabled in all of the browsers installed on your PC.
It could also be handy if your browser or an extension is either corrupted or infected with malware. Often malicious or corrupted extensions and add-ons will prevent the browser from being opened or remove your ability to uninstall the offending item, and CleanMyPC might be a good way to work around that.
Staying on top of run-at-startup programs is a simple way of keeping your PC running quickly, and slow boot-up times are one of the biggest complaints that people often have with older PCs that haven’t been looked after. Quite often multiple programs can be added to the startup list without users realizing it, which adds seconds of boot-up time with no real benefit to the user.
Managing which programs run when you start Windows is a fairly simple process without making use of any additional software. However, MacPaw’s tools do a good job of presenting a simple list to users, complete with an ‘on-off’ switch for each item.
The one thing I would like to see included in future versions is a way to add to your list of startup programs. Again, it is something which can be done manually outside of CleanMyPC, but it would be a nice touch to be able to both add and remove programs in one place.
The privacy tab allows you to manage what information is stored in each of your installed browsers, with the option to individually clear caches, saved history, sessions, and cookie information from each one.
It’s something that could be managed manually with the options built into each browser, but CleanMyPC’s interface offers a quick and simple way to manage them all at once. It’s a worthwhile thing to have if you’re giving your entire PC a refresh.
The final tool in MacPaw’s suite is the “shredder”, a method of securely erasing files and folders from your computer that you want to be unrecoverable. Designed with sensitive information in mind, like financial records or password files, Shredder deletes the files you select and then overwrites them up to three times to ensure that they can’t be brought back.
Reasons Behind My Ratings
CleanMyPC works well. It quickly identified a lot of files taking up space on both of the PCs I tested it on. It found more than 100 registry issues to fix and made quick work of uninstalling programs and managing the extensions and autorun settings that I asked it to.
There are some minor missing features that I’d like to see added — registry backups, the option to add autorun programs, and a more detailed display of the files it intends to delete — but those are small tweaks that possibly wouldn’t be missed by most users.
Even though the program comes with a limited trial, it is clearly intended more as a brief demo than a free stripped-back version of the full program. You’ll hit its limits very soon after installation.
While it’s true that all of the features could be replicated with a suite of free alternatives, CleanMyPC packages them well in an easy-to-use form and takes some of the technical know-how out of your hands. And for some people, $39.95 is a small price to pay for a hassle-free approach to PC maintenance.
Ease of Use: 5/5
I can’t fault how easy it is to use CleanMyPC. Within the few short minutes I had downloaded and installed the program, my PC had been scanned and I was already reclaiming space from unwanted files.
Support from MacPaw is good. There’s an extensive online knowledge base for CleanMyPC, they have an email form through which you can contact their team, and you can download a 21-page manual from their website for the program.
I do think it would be great, however, if they offered phone support or an online chat on their website. Even help via social media would be a welcome addition, especially for families paying almost $90 for a set of licenses.
Alternatives to CleanMyPC
CleanMyPC is good, but it might not be for everyone. While it is easy to use and offers an all-in-one approach to PC maintenance, many people won’t need or use all of the features available, and some might instead look for more in-depth versions of a particular function.
If CleanMyPC doesn’t take your fancy, here are three alternatives that provide similar functionality (you can also see our PC cleaner review for more options):
CCleaner – Developed by Piriform, CCleaner offers a very similar cleanup and registry fixing service. The premium version adds scheduling, support, and real-time monitoring.
System Mechanic – Claiming to provide a 229-point diagnostic check of your PC, this software offers several tools for cleaning your disk, speeding up your computer, and boosting performance.
Glary Utilities Pro – A suite of tools from Glarysoft, Glary Utilities offers many of the same features while also adding disk defragmentation, driver backups, and malware protection.
CleanMyPC vs CCleaner
For several years now, I’ve been a big fan of CCleaner, a disk cleanup tool from Piriform (later acquired by Avast), that I use personally on my PCs and recommend to friends and family.
A little later on in this review I’ll show you a comparison of the disk cleaning tools within CleanMyPC and CCleaner, but those aren’t the only similarities that the tools share. Both programs also include a registry cleaner (again, compared further down the page), a browser plugin manager, autorun program organizer, and an uninstaller tool.
For the most part, the tools on offer from each are very similar – they function in a very similar way and produce comparable results. CCleaner does have some nice added extras that I feel could improve CleanMyPC, such as scheduled cleanups, disk monitoring, and a disk analyzer, but I’d be lying if I told you that I’d used any of those additional tools with any regularity.
If you’re looking for an all-in-one solution for your PC maintenance, you can’t go far wrong with CleanMyPC.
If only for its ease of use, intuitive design, and efficiency when searching out unwanted files to delete, CleanMyPC is a worthwhile addition to any PC user’s maintenance toolbox.
This issue is also highly dependent on the industry. For instance, someone who works in psychology would need a higher degree to counsel, whereas someone in construction would need more hands-on experience.
“People can certainly be successful without a degree,” said Membrillo. “However, they need to choose a path or career where it’s not necessary.”
Even at his marketing agency, there are some positions that Membrillo doesn’t require a degree for, such as marketing content writers. He hires them based on writing samples and tests, and he would consider anyone regardless of whether they graduated from college, going off talent and experience rather than schooling.
Occupations requiring hands-on experience or trade skills are less likely to require a college degree. For example, about 50 percent of glaziers are hired with a high school diploma or equivalent, and about 23 percent are hired with some college experience but no degree, according to the Bureau of Labor Statistics. Other occupations that may not require a degree include plumbers, farmers, parts salesmen, cashiers, barbers, pavers, choreographers, service technicians and DJs.
Additionally, some occupations may not necessarily require a high school degree, either. Animal breeders, agricultural equipment operators, greenhouse or crop laborers, and ranch workers are possible career paths for those with limited educational experience who enjoy hands-on work.Individual
Everyone is different. There is no right or wrong level of education, no matter what society says. People learn in various ways, and it ultimately comes down to what works best for them.
“It is up to the individual to decide how they view and measure success,” said Jacob Dayan, CEO and co-founder of Community Tax. “There are many variables to help measure your own unique success. For example, you can find success without a college degree by taking on a family business at an early age. This is a success story for small business owners. It is up to the individual to find their own unique type of success that both challenges them and gives them purpose in life.”Alternative options for a college education
If you don’t have the resources or don’t want to attend college, there are other paths to take. Here are the most common. [Learn how people got rich without college.]Trade schools
Trade schools are great for those with specific interests who want to receive accelerated training and education for a given trade, from elevator installment to radiation therapy. At the end of their studies at a trade school, students typically receive a diploma and certification in their field. This route requires less money and time.
“By earning an associate’s degree at a community college or trade school, many students can avoid accumulating a mountain of student loan debt,” said Schwartz. The average trade school cost is $33,000, compared to a bachelor’s, which is roughly $127,000, reported Vocational Training HQ. Students who choose the college route, on average, accumulate over $30,000 in student loan debt, according to U.S. News data.
“Standard programs may vary from one to two years, depending on the certification or degree being accredited,” according to Schwartz. “So, in half the time it takes to finish a four-year degree program, those pursuing the skilled trades can already be working in their industry and start becoming financially dependent.”
Following your high school graduation, you may wonder whether it would be more beneficial to get a college degree or pursue a trade. Many college students choose the former in the hopes they will secure a job. However, a trade school can offer just the same or more job security. As of June 2023, about 41 percent of college graduates were underemployed, meaning they either did not have enough work or were engaged in jobs that did not use their skill sets, reported Statista. Further, 4 percent of recent graduates were unemployed.
Many trades offer more job security than those associated with degrees, Schwartz added. Career stability is something all workers want, and a major reason why many attend college and earn degrees in the first place.
“While no job is 100 percent secure, people still need their roofs repaired and their cars worked on,” Schwartz said. “For the foreseeable future, those jobs will be handled by local skilled trade workers.” [Read more about deciding whether to hire experienced workers or recent college graduates.]Apprenticeships
Apprenticeships are similar to trade schools but offer more hands-on opportunities, giving you a feel for labor demands so you know exactly what to expect. While you must pay for a trade school, you will usually be financially compensated for your work in apprenticeships. In essence, you are getting paid to learn skills that will not only benefit you but others as well.
In 2023, the top occupations with apprentices included electricians, carpenters, plumbers, sprinkler fitters and construction craft laborers, according to the U.S. Department of Labor. Becoming an apprentice also grants access to a network of those already in the industry as well as a glimpse into the working environment.
“Having the opportunity to learn through doing also allows one to become skilled in their job more quickly,” Schwartz said. “If you’re looking for a career that will provide you immediate satisfaction and develop you into an expert more quickly, the skilled trades might be for you.”
There were over 593,000 apprentices in the nation working on their skills and establishing financial security throughout 2023, according to the U.S. Department of Labor. The appeal of apprenticeship continues to grow and proves beneficial in the lives of those who choose this path.
“The experience you gain can also be used in your personal life,” Schwartz added. “Imagine you’ve bought your first home and need to make some renovations. If you’re a master carpenter or a skilled electrician, these projects will cost you a fraction of what the unskilled public will pay.”
Did You Know?
If you find you like the day-to-day and can strengthen your skills as an apprentice, you could increase your chances of future employment with the same company or a similar one within the trade.
Workers’ compensation insurance provides benefits and protection for employees who are injured or become ill on the job. The program ensures that employees receive benefits and medical care and, in most cases, protects the employer from legal action in the event of a job-related injury or illness. Workers’ comp is similar to other types of insurance in that a company will pay into a workers’ compensation fund, from which benefits are paid to employees.
“When employees are injured on the job, workers’ compensation provides financial coverage for their medical bills, lost wages and other expenses,” said Jeff Somers, president of Insureon. “In addition to protecting employees, workers’ compensation limits employers’ exposure to lawsuits after work-related injuries.”
Editor’s note: Looking for workers’ compensation insurance? Fill out the below questionnaire to have our vendor partners contact you with free information.
Did You Know?
The NCCI does not govern all states. Some states have their own bureaus that serve the same functions as the NCCI.
Your payroll, classification rate and claims history (EMR) all play a role in the cost of your workers’ compensation insurance.How to save on workers’ compensation insurance costs
It’s understandable if you find these workers’ comp premium criteria worrisome – after all, you can’t quite control the risk level of the type of work your company performs. You might also feel that being penalized for previous claims adds insult to injury, though this model is the foundation of all types of insurance. All this said, there are some ways to lower your workers’ comp premium costs.1. Train your employees in workplace safety.
Whether your company comprises mostly desk workers or manual laborers, workplace safety training always decreases the chance of employee injuries, which in turn decreases the chance of lawsuits and negative impacts to your workforce. As your number of workplace injuries and illnesses decreases, your EMR appears as less of a red flag to insurers, resulting in lower premiums.2. Match safety training with safety equipment.
If your team works around hazardous materials, make sure your employees have gloves, hazmat suits and other equipment that prevents hazardous exposure. A well-protected team is less likely to need to file workers’ comp claims.3. Find hazards and address them now.
Don’t wait for a potential hazard to become an actual one – that’s how you wind up with excessive workers’ comp claims that drive up your premiums. Instead, pinpoint your current workplace hazards and resolve them now, before they lead to harm. This could be as time-consuming as upgrading essential equipment that’s in decline, or as simple as moving extension cords out of the way to reduce the potential for tripping.
Whether it is for insurance or general safety reasons, conducting regular workplace safety audits is a valuable exercise for any business.4. Pay premiums annually instead of monthly.
Maybe you’ve seen a company, whether an insurer or a software provider, offer pricing with phrasing like “$10 a month if billed monthly or $8 a month if billed annually.” The question then becomes whether committing to 12 months of service is too much of a gamble. Since you do need workers’ comp, though, you’re better off paying for the full year and getting the discount. The cost savings may be worth any dissatisfaction you might feel with your insurer.Best workers’ compensation insurance practices
You should make all your employees well aware of what is covered under workers’ comp, what they are entitled to in the event of a work-related illness or injury, and how the business can support them.
Lovejoy recommends creating a program specifically for employees returning to work after an illness or injury.
“Companies should have a formal ‘return to light duty’ program,” he said. “If employees are not fit to return to their normal job duties, they can still return to work and perform modified duties and, as such, reduce the overall claim amount.”
Kiely Kuligowski contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.
How much do you know about malware distribution methods on the Internet? People are beginning to wisen up regarding old tricks such as the “Nigerian Prince” email and as such aren’t falling for them as much as they used to. That doesn’t mean the malware developers have given up, however; it just means they’ve become more covert.
One way a malicious user can get access to your data is by playing off your day-to-day life routines. An action that you consider harmless and inconspicuous could actually be used by an attacker to put malicious software on your system. Here are a few examples of how malware distributors can hijack your daily routine and really ruin your day.1. Cut and Paste Exploit
When you’re looking up how to enter a specific command into your Windows Command Prompt, a website displays the command, so you copy and paste it directly into the terminal. Only after you execute it do you realise you’ve pasted a totally different command into your terminal, and it’s probably doing something you’d rather it not.
So how do you combat this? When you’re going to copy-paste a command into an important terminal, paste it in something like Notepad first and make sure it’s going to do what you think it will. If you see that your command has somehow “morphed” between the copy and paste, don’t run the new result!2. False “Download Now” Buttons 3. Messages and Posts from Friends Conclusion
Image Credit: How to Get Hacked on Facebook
Simon Batt is a Computer Science graduate with a passion for cybersecurity.
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iPad Pro 10.5 Reviews: What you really need to know
Apple’s new 10.5-inch iPad Pro was officially revealed just last week, but already some reviews are beginning to hit the internet. We’ll have our review of the device coming up shortly, but in the meantime, we thought we’d take a look at the early consensus surrounding Apple’s latest tablet. Is it a good replacement for the old 9.7-inch iPad Pro, or is not worth your time?According to Wired’s David Pierce, the answer to that question is a simple one. Pierce writes that he was surprised by the amount of things Apple was able to update with this latest release, despite his thinking that Apple “would eventually run out of ways to improve the iPad.”
“I absolutely loved last year’s iPad Pro, and considered it the best tablet ever. This one? Even better,” Pierce writes. “Granted, tablets have reached the point where you don’t need to replace them every few years, because the improvements aren’t revolutionary. But when you do need one, it looks like Apple plans to always offer you something meaningfully better.”
Business Insider’s Steve Kovach had a similarly positive view of the iPad Pro, with his only real complaint concerning the revamped Smart Keyboard, an optional accessory for the tablet that costs a whopping $159. While a keyboard is an essential accessory if you plan to use the iPad Pro as a replacement for a laptop or even a desktop, Kovach wasn’t a fan of Apple’s own solution.
“The Smart Keyboard is missing a lot of what you’d expect from an accessory focused on making you more productive,” Kovach wrote in his review. Kovach laments missing features like function keys, volume controls, and a dedicated home button. The most damning criticism he offers, however, is that it really isn’t all that comfortable to use, which is a pretty big negative when you consider how much you may be typing on it. In the end, Kovach says the keyboard is the “biggest thing holding the iPad Pro back.”
READ MORE: iPad Pro 10.5-inch hands-onStill, it’s hard to find many complaints about the device itself, with The Verge’s Dieter Bohn specifically picking out the iPad Pro’s new 10.5-inch display for praise. Bohn briefly touches many of the display’s new features, such as a slight bump up in resolution and an increase in max brightness, but spends a considerable amount of time discussing the benefits of Apple making the jump to a 120Hz display.
In the end, he says that these display improvements further cement the iPad Pro’s status as a premium device, even if a lot of users won’t outright notice what’s better. “Using the iPad Pro 10.5 just feels subtly, almost invisibly better,” Bohn writes. “Is it really necessary? Probably not, but Apple decided it could make the screen incredible and so it did. The iPad Pro is very much a spare-no-expense device.”
While many reviewers have a lot of nice things to say about Apple’s newest iPad Pro, there’s one thing that comes up in all of these reviews: the fact that 10.5-inch iPad Pro has not yet reached its full potential. That won’t happen until iOS 11 arrives later this year, with a bevy of new features for the iPad in tow. It’s then that we’ll find out if this new iPad Pro is truly worth the money, though considering these early reactions, you probably can’t go wrong picking one even before iOS 11 drops.
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