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Difference between Coupon Rate vs Interest RateStart Your Free Investment Banking Course
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Head to Head Comparison between Coupon Rate vs Interest Rate(Infographics)Below is the top 6 difference between Coupon Rate vs Interest Rate
Key differences between Coupon Rate vs Interest Rate
The key difference between coupon rate vs interest rate is that interest rate is generally and in most of the cases are related to plain vanilla debt like term loans and other kinds of debt which are availed by companies and individuals for various business requirements. On the other hand, the Coupon rate is generally associated with debt instruments like non-convertible debentures and any kind of new debt instrument which are in today’s world prevailing in the market that is now being sold
Under interest rate can be fixed, floating, or pegged to a benchmark lending rate like LIBOR, MIBOR, or Marginal Lending Rate on which the financial institution and banks these days lend to the general public. The nature of the interest rate is commonly decided at the initiation of the term sheet and remains fixed in most of the debt instruments or can be changed during the tenure of the loan. On the other hand, coupon rates which are fixed in the case of Bonds and Debentures and in the case of NCD’s which are now commonly lent by various fund houses and institutions are often related to the leverage ratio i.e. Gross Debt/EBITDA.
The interest rate in most of the cases are consistent and are due on a monthly or a quarterly basis on a term loan or any other loan availed from the financial institutions and the banks. They are consistent on the payment terms and generally do not change throughout the tenure of the loan which makes it less complex when compared with coupon rates debt instruments. On the other hand, the Coupon rate is very flexible in nature and generally, most of the lenders and fund houses provide an option of bullet payment or balloon payment towards the end of the loan which is inclusive of the coupon rate and the principal involved in the loan tenure
Interest rates vary from various product to product and also the credit profile of the company and various other aspects such as how the company is generating cash flow and also future projections. On the other hand, a Coupon rate is introduced where the risk profile of the borrower is high and the borrower needs re-finance or needs to go off from immediate cash outflow of its debt obligations which makes the company let go of the heavy principal payment which is due in the coming quarter or year
Coupon Rate vs Interest Rate Comparison TableLet’s look at the topmost Comparison between Coupon Rate vs Interest Rate
Coupon Rate
Interest Rate
The coupon Rate pertains to many risky instruments Interest Rate pertains to instruments having a lower risk
Non- Convertible Debentures
Bonds
Convertible Debentures
The interest rate is most related to debt instruments like:-
Plain Vanilla Debt
Term Loans
Housing Loan
Car Loans etc.
Coupon Rate was introduced in the market after the concept of Interest Rates Interest Rates was introduced in the market before the concept of Interest Rates
Coupon Rates are much more flexible Interest Rates remains more or less static during the tenure of the loan
The coupon Rate is not generally linked to any other debt instrument Interest Rate is generally linked to a benchmark lending rate
Coupon Rates are high in percentage in comparison to interest rate Interest Rates are lower in comparison to Coupon Rates
ConclusionThe concept of lending revolves around the principle of interest and is frequently used all over the world although from different nomenclature but the basis and the concept of most of the debt instruments remains the same. The interest rate which is earned by the lender is also known as the Return on Investment for the bank or the financial institution. An individual today has a variety of choices among different debt instruments.
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Screen Refresh Rate Vs Touch Sampling Rate: What’s Different
Higher Screen Refresh Rate is one of the most sought-after features on smartphones these days. And that’s why we curated a list of 90Hz and 120Hz smartphones that are available right now. However, there is another metric called the Touch Sampling Rate which is somehow overshadowed by the higher Screen Refresh Rate trend. I believe that Touch Sampling Rate is equally important and users should understand its significance if they want the best smartphone experience. So if you are confused about the difference between Screen Refresh Rate and Touch Sampling Rate then follow our explainer below.
Difference Between Screen Refresh Rate and Touch Sampling Rate
Screen Refresh Rate
Unlike the touch sampling rate, screen refresh rate is very easy to understand so let me begin with its very definition in layman terms. Every screen – be it on mobile, TV or monitor – refreshes every second to update the current image and create a sense of motion. Standard TVs, monitors, and smartphones refresh the screen 60 times in one second. So you can say that the screen refresh rate is the number at which the display can render maximum frames in one second. Therefore, if the screen refresh rate is higher, more frames will appear in one second which will result in a smooth motion.
So if you translate this basic theory on smartphones, it means that if your smartphone has a higher screen refresh rate, it will have better motion output while scrolling, animations, transition from one app to another and other UI tasks. Eventually, the smartphone will feel fluid and fast without skipping any frames.
Touch Sampling Rate
Now we come to Touch Sampling Rate which is entirely different from Screen Refresh Rate. Let me start with a basic definition first. Touch Sampling Rate is the number of times a screen can sense a user touch input in a second. To explain it a bit more, it’s how many times your screen can refresh itself to register a user touch input in a second. It’s intrinsically linked to screen latency and let me explain how.
However, if you increase the touch sampling rate to 120Hz then it will reduce the cycle to 8.33ms. It eventually means that now the screen will refresh every 8.33ms (in comparison to 16.6ms on a 60Hz touch sampling rate display) to look for touch input from the user. So with the increase of touch sampling rate, you have a far better chance of registering your touch input. Similarly, if you increase the touch sampling rate to 240Hz (like on Asus ROG II) then the cycle will further be reduced to 4.16ms which is amazing. Basically, every 4.16ms, the screen will refresh to look for a touch input and your screen taps will instantly be registered and processed without any delay.
And that’s why we say, if your smartphone has a higher sampling rate then it will respond to user input quickly and without any delay. In contrast, the screen refresh rate brings smoothness in the overall experience during UI navigation; on the other hand, the Touch sampling rate brings a quicker response to your touch input. So to conclude, screen refresh rate and touch sampling rate are two different metrics and have different objectives, but both are equally significant.
The Smoothness War: Android vs iOSWhile that was all about the technicality between Screen Refresh Rate and Touch Response Rate, let’s go through some practical examples to understand why iOS generally feels smoother than Android. Here, I am going to talk about the software side of things and how both giants handle touch input.
On Android, when a user touches a UI element like a button or a checkbox, the OS treats this user input as a main process and adds it along with other main Android processes. The touch input by the user is given the same priority as other main processes in the pipeline. So unless the other main processes are not performed, the user input will not be executed which delays the response from the OS side.
Having said that, with the rise of higher screen refresh rate and more so, higher touch sampling rate, Android devices are now giving tough competition to iPhones. The trend first started in gaming phones like Asus ROG II (240Hz) and Black Shark 3 (270Hz) to reduce latency while gaming. However, higher touch sampling rate has made its way to more general consumer devices like Galaxy S20 (240Hz), Mi 10 Pro (180Hz), Realme X50 Pro (180Hz), Realme 6 Pro (120Hz) and more. In the coming days, you would see even more Android devices sporting a higher touch sampling rate.
Pick a Smartphone with Higher Screen Refresh Rate and Touch Sampling Rate
What Is Monitor’s Refresh Rate? How To Check It
The refresh rate is the rate at which a monitor refreshes an image per second. For instance, if your monitor has a refresh rate of 60 Hz, it can draw 60 images in each second. Similarly, if a monitor’s refresh rate is 120 Hz, it can change/draw twice as many frames.
But, if you are on a tight budget, you could select low to mid res monitor. This is because to run your 120 HZ to the fullest, you need an equally powerful PC.
How to Check Monitor Refresh RateMonitor refresh rate is simply the time taken by your screen to display the image of a window. Thus, the more the refresh rate, the better your GPU will perform.
Ideally, most modern displays use a 60 Hz refresh rate. However, some expensive and powerful gaming monitors shall have a powerful 144 Hz to 240 Hz.
Well, it’s possible to increase your monitor refresh rate by overclocking it. However, we recommend not to do it unless it’s very important.
For now, let’s just focus on the various methods of checking the monitor refresh rate:
From Windows SettingsIf you have an Intel or any other graphics card, checking the refresh rate is possible within the Windows settings. Basically, you can inspect the maximum Hz supported by your monitor using two methods.
Well, the first technique is from the in-built Windows settings:
Launch Settings from the Start Menu.
Another technique is to view the refresh rate from the Display adapter properties. Here’s how you can do just that:
After the Intel UHD Graphics Properties opens, select the Monitor tab.
If you want to set your monitor to 144 Hz, read our other article. However, you must ensure your display supports this refresh rate first.
From NVIDIA Control PanelNVIDIA is probably one of the best and most popular dedicated GPUs. So, checking your monitor refresh rate is possible if you have an NVIDIA graphics card installed.
Well, most PCs are provided with a control panel if you have an NVIDIA GPU. But, if you can’t find it, here are a few fixes to help you locate the control panel.
Now, without further delay, let’s look into the simple steps that help you check your monitor refresh rate using the NVIDIA Control Panel:
Then, select the NVIDIA Control Panel. Alternatively, you can launch the control panel from the Start Menu.
Once the window opens, check the left panel and expand the Display drop-down.
Now, move to the right panel and find the Refresh Rate drop-down. Here, your refresh rate is clearly shown. If you wish to change it, simply expand and select a desirable Hz.
From AMD Catalyst Control CenterLike NVIDIA, AMD is another popular graphics card distributor. However, it is an integrated GPU attached to the main processor. Well, we have a different article that teaches you the difference between an integrated and dedicated GPU.
Moving on, AMD graphics cards also have a control panel of their own. But, this depends upon the AMD model you’re using.
In this section, we will focus entirely on AMD Catalyst Control Center. Well, you do not need to worry about having different AMD settings on your PC. Whether you use AMD Radeon Software or AMD Radeon Settings, the functionalities are somewhat similar.
Now, let’s dive into how you can check your monitor refresh rate on AMD Catalyst Control Center:
As in NVIDIA, you can see two planes. At first, expand the Desktop Management drop-down.
From On-Screen Display SettingsFrom the on-screen display settings, you can check your monitor refresh rate on a few monitors, like MSI. However, this totally depends on the model you’re using. Here’s a general guideline on how you can do just that:
If your refresh rate is not visible, you may have to turn on its location. The following steps will help you with this:
Launch the on-screen display settings.
Next, choose the Gaming tab.
From Third-Party SoftwareIf you do not want to navigate to the display settings or a graphics card control panel, you can directly check your monitor’s refresh rate using third-party software.
Well, there are tons of utilities that help you check the refresh rate. Among them, the most popular is probably Test UFO. Interestingly, this online tool provides the live refresh rate of your monitor.
To check refresh rate using third-party software, simply visit their website. Then, wait a few seconds for the utility to monitor the total Hz of your monitor. Some tools like Test UFO even display your frame rate along with the refresh rate.
What Affects Your Monitor Refresh Rates?There are plenty of things that might affect your monitor refresh rates. In this section, we will discuss a few of them.
Monitor’s ResolutionA higher resolution monitor provides better pixel information, producing a high-quality display. So, it’s pretty sure that having a higher resolution can affect your monitor refresh rate.
For example, if you replace your 1080p 60Hz monitor with a 1044p 120Hz display, you will notice drastic changes in your display. Similarly, if you use a 1044p 60Hz monitor instead of a 1080p 60Hz display, you will experience better quality and higher smoothness.
CPUWell, it’s important to get a compatible monitor and CPU if you want to experience a higher refresh rate.
Indeed, you need a processing unit that can handle rendering data well. Most importantly, the CPU must be able to provide necessary gaming instructions with the capability of handling game logic, along with AI.
Graphics CardBesides the CPU, having a good graphics card can also enhance the monitor refresh rate. Well, you could use an integrated graphics card if you’re not gaming often. But for gaming purposes, you can use a dedicated graphics card instead of an integrated one.
No matter the type of GPU you possess, it must execute instructions fast enough to illustrate graphics on your screen if you want a higher refresh rate.
RAM SpeedBesides a good CPU and GPU, your RAM speed can also affect the monitor refresh rate. The more the speed of your RAM, the higher the refresh rate you’re going to experience.
Moreover, RAM speed can also affect your FPS. For a smoother gaming experience, you need a RAM speed of higher MHz. If you want to change your RAM speed, here’s how you can do it through BIOS settings.
When Should I Check My Monitor Refresh Rate?Checking your monitor refresh rate gives you an idea of your CPU’s performance. So, it’s recommended to check it once in a while. Here are the following scenarios when it’s best to examine the monitor refresh rate:
When your game is freezing or not working as desired, it’s probably because of a low refresh rate. In such cases, you can check your monitor’s Hz and try to increase it, if possible.
Often, we experience input lag. To resolve such an issue, we can check our monitor refresh rate to ensure if this is the prime cause behind it.
Lastly, you can check the monitor refresh rate when keeping a record of how your apps perform on a certain Hertz.
Is Overclocking a Monitor Possible?Overclocking a monitor is possible. In fact, it is the easiest way to make a monitor accept a higher refresh rate than intended.
Well, there are both pros and cons to overclocking a monitor refresh rate. To learn more, here’s an article that guides you on how to overclock your monitor safely.
Can You Have Two Monitors With Different Refresh Rates?It’s possible to have two or more monitors with different refresh rates. This way, we can provide one task to the primary display and the other to the secondary display. Here, it’s preferred to make the monitor with a higher refresh rate the primary one.
Basically, screen tearing can happen when your monitor’s refresh rate and the FPS provided by the graphics card aren’t synchronized. When the refresh rate is significantly less than the GPU’s ability to provide more FPS, the monitor isn’t ready to deal with the frame it’s receiving. Thus, screen tearing can occur.
Refresh Rate vs FPS – What is the Difference?Refresh rate and FPS both make a great impact on your display quality. Although both seem to be similar, they are totally different concepts.
The refresh rate is measured in Hertz (Hz). It simply means the number of times your screen can reprint an image. This means the more the refresh rate, the smoother the experience.
On the other hand, FPS is the number of frames your monitor can display in a second. Thus, we measure FPS in milliseconds (ms). Unlike refresh rates, FPS depends on your CPU and GPU.
Thus, if your monitor supports a higher refresh rate, but your GPU isn’t allowing you a higher FPS, it will affect your monitor’s quality. Hence, it’s important to consider both refresh rate and FPS for a smoother monitor experience.
Engagement Rate De Tiktok: Cómo Se Calcula Y Trucos Para Mejorarlo
Utiliza nuestra calculadora de engagement de TikTok y descubre la manera de aumentar tu rendimiento en la aplicación más popular del mundo.
En este artículo te enseñaremos a calcular el engagement rate de TikTok y te daremos consejos sencillos para aumentar esta tasa en la plataforma.
TikTok se ha convertido en una de las plataformas de redes sociales más atractivas del mundo y hoy cuenta con más de 1.000 millones de usuarios activos mensuales y 3.000 millones de instalaciones globales. La plataforma no solo atrae a grandes multitudes, sino que también es la que consigue las mayores tasas de engagement de las redes sociales.
A través de TikTok, los profesionales del marketing pueden acceder a un mundo en el que los consumidores que no solo están muy comprometidos, sino que también son constantemente activos. ¿Significa esto que basta con aparecer y publicar contenido para empezar a ver resultados? Lamentablemente, no.
Para tener éxito en TikTok se necesitan likes orgánicos, shares, comentarios, colaboraciones y mucho más. En realidad, este tipo de engagement o interacciones no es exclusivo de la plataforma, pero para estar asegurarlo habrá que aplicar enfoques diferentes al de Instagram o Facebook.
En este artículo te enseñaremos a calcular el engagement rate de TikTok y te daremos consejos sencillos para aumentar esta tasa en la plataforma. Solo vamos a centrarnos en el engagement real, así que no encontrarás información sobre cómo comprar likes o unirte a los engagement pods (aunque en este artículo te contamos cómo nos funcionó en Instagram).
Lo que sí haremos es enseñarte a medir tu éxito en TikTok (con una calculadora de engagement de TikTok muy fácil de usar) y cómo darte un empujón si tus tasas de engagement se quedan cortas. Si tienes ganas de dar los siguientes pasos, sigue leyendo
Bonus: aquí tienes nuestra calculadora de engagement rate de TikTok para conocer tu tasa de interacción 4 veces más rápid. Calcúlala en base a cada post o para toda una campaña, y para cualquier red social.
¿Qué significa el engagement en TikTok?
Antes de sumergirnos en nuestra calculadora de engagement rate de TikTok, definamos qué entendemos por “engagement”.
Engagement es una palabra inglesa que en español se usa para determinar el compromiso que se establece entre una marca y su audiencia en las distintas comunicaciones que producen entre sí. En general, cualquier cosa que llame la atención de alguien puede considerarse engagement. Esto incluye los “me gusta”, los comentarios, las comparticiones o shares y las visualizaciones.
El engagement de los usuarios es el factor más importante para personalizar la página de TikTok Para ti. Esto significa que a cuantos más usuarios les guste, compartan, comenten e interactúen con tu contenido, más probable será que te encuentren de manera orgánica.
Los especialistas en marketing que buscan mejorar el éxito de sus campañas de TikTok querrán centrarse en el análisis de estas métricas y optimizarlas. Veamos a continuación un rápido resumen de lo que estos índices de participación pueden indicar:
Comentarios: ¿Qué dice la gente sobre tu vídeo? ¿Proporcionan su opinión o simplemente dejan un mensaje? Los comentarios pueden ser una buena forma de medir la reacción de la audiencia a tu contenido.
Shares: ¿Cuántas veces se ha compartido tu vídeo? Esto te indica la influencia que puede tener tu vídeo.
Likes: ¿A cuántas personas les ha gustado tu vídeo? Es un buen indicador de la popularidad de tu contenido y de su alcance.
Visionados: ¿Cuántas personas han visto tu vídeo? Utiliza este dato para determinar si tu contenido está apareciendo en los feeds de los usuarios y está llamando su atención.
Tiempo total de reproducción: ¿Los usuarios ven tu vídeo hasta el final? Esto puede ser una señal de que estás manteniendo su interés. Es una métrica muy útil al comparar tu contenido con el de la competencia.
Te dejamos aquí una lista completa de análisis y métricas de TikTok.
Cómo es el engagement de TikTok
TikTok es conocido por su alta participación orgánica. De hecho, los estudios han demostrado que el engagement en TikTok es un 15% más fuerte que en otras plataformas.
¿Qué hace que TikTok sea una red social tan atractiva y consiga un elevado engagement rate?
Bueno, la aplicación dice estar orgullosa de promover la autenticidad, la alegría y las experiencias únicas entre sus usuarios. Lo cierto es que podría sonar a palabrería, pero un estudio de Nielsen de 2023 reveló que el 53% de los usuarios de TikTok sienten que pueden ser ellos mismos en la plataforma. Otro 31% siente que la plataforma “les levanta el ánimo”. A nivel mundial, una media del 79% de los usuarios considera que el contenido de TikTok es “único” y “diferente”, incluso cuando se trata de publicidad.
Así que, está claro que si una aplicación puede hacer que te sientas bien contigo mismo, emocionado por encontrar nuevos contenidos y te da espacio para ser auténticamente creativo, vas a querer volver a por más.
Mejora tu cuenta de TikTok con Hootsuite.
Accede a cursos semanales exclusivos con expertos de TikTok para recibir consejos sobre cómo:
Aumentar tu número de seguidores
Conseguir más interacciones
Aparecer en la página Para ti
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Cómo calcular el engagement rate de TikTok
Las tasas de participación de TikTok son una medida del éxito de tu contenido en cuanto a la participación de los usuarios de la aplicación. Hay muchas maneras de calcular las tasas de participación, pero aquí están las dos fórmulas que más nos gustan:
(Número de likes + Número de comentarios) / Número de seguidores) * 100
o
(Número de me gusta + Número de comentarios + Número de acciones) / Número de seguidores) * 100
Si quieres calcular tus tasas de engagement en TikTok usando esta fórmula, puedes encontrar métricas de likes, comentarios, seguimientos y shares dentro de la plataforma de TikTok Analytics.
¿Cuál es una buena tasa de engagement en TikTok?La tasa media de participación en la mayoría de los canales de redes sociales se sitúa en torno al 1-2%. Pero eso no quiere decir que ese sea tu techo de cristal. En Hootsuite, hemos visto tasas de participación tan altas como el 4,59% en plataformas como Instagram.
Una buena tasa de compromiso para TikTok variará según sea la marcas y el sector. De acuerdo con nuestra investigación, una buena tasa de compromiso en TikTok puede ser de entre el 4,5% y el 18%.
Es importante tener en cuenta que las tasas de participación suelen ser más altas para las marcas y los creadores con mayor número de seguidores. Por ejemplo, Justin Bieber ha visto tasas de participación en TikTok de hasta el 49%.
Hay muchos factores que pueden afectar a tus tasas de interacción en TikTok, por lo que es importante experimentar con diferentes contenidos y ver qué es lo que mejor te funciona. Si crees que no consigues conectar con tu auduencia ¡no te preocupes! Tenemos algunos consejos para ayudarte a aumentar tu engagement a continuación.
Calculadora de engagement de TikTok
Ahora que ya sabes en qué debes fijarte, utiliza esta sencilla calculadora de engagement de TikTok para medir tu rendimiento (accede haciendo clic en el recuadro azul de abajo).
Bonus: aquí tienes nuestra calculadora de engagement rate de TikTok para conocer tu tasa de interacción 4 veces más rápid. Calcúlala en base a cada post o para toda una campaña, y para cualquier red social.
Para utilizar esta calculadora, abre una hoja de Google. Haz clic en la pestaña “Archivo” y selecciona “Hacer una copia”. A partir de ahí, puedes empezar a rellenar los campos.
Si quieres calcular las tasas de participación o engagement rate en una sola publicación, simplemente añade “1” a la sección “Número de publicaciones”.
Si quieres calcular las tasas de participación en varias publicaciones, añade el número total de publicaciones en la sección “Número de publicaciones”.
Engagement rate de TikTok 5 trucos para mejorarlo
Aumentar las visualizaciones y las interacciones en cualquier canal de redes sociales puede ser muy complicado. Por suerte, TikTok crece día a día gracias a sus usuarios activos, consumidores comprometidos y el contenido creativo que publican.
Toma nota de estos cinco consejos para aumentar tu engagement en TikTok.
1. Uso de Preguntas y RespuestasEn marzo de 2023, TikTok lanzó una nueva función que permite a los creadores de contenido añadir una sección de preguntas y respuestas en sus perfiles. Esta función está disponible para todos los usuarios y aparece debajo de su biografía.
Las preguntas se mandan a través de un cuadro de envío, que luego se puede publicar. Los usuarios también pueden darle like a los comentarios dentro de esta ventana.
Una vez publicadas las preguntas, el creador puede responderlas con un vídeo. Esta es una gran manera de crear contenido altamente relevante para tus seguidores y aumentar la participación.
Consejo: ¡asegúrate de responder a tantas preguntas como te sea posible! Cuanto más interactúes con tu audiencia, más se comprometerán con tu contenido
Te enseñamos, paso a paso, cómo utilizar la sección de preguntas y respuestas de TikTok:
Ve a tu perfil de TikTok y haz clic en las tres líneas de la esquina superior derecha
Haz clic en Herramientas de creador
Añade tus propias preguntas o responde a las de otros
2. Responde a los comentarios con vídeosInteractuar con la audiencia a través de comentarios y mensajes es una parte importante para impulsar el engagement; pero mientras que muchas plataformas solo permiten hacerlo con texto, TikTok ha introducido la posibilidad de utilizar el vídeo.
Responder a los comentarios con un vídeo es una manera divertida de sorprender a tu público y hacerle sentir reconocido. Tus seguidores apreciarán que les respondas personalmente e interactúes con ellos a través de la plataforma.
Además, ¡se abren muchas oportunidades para el humor!
Para responder a un comentario con un vídeo, sigue estos pasos:
Ve a la sección de comentarios de uno de tus vídeos y haz clic en un comentario al que quieras responder
Haz clic en el icono rojo de la cámara de vídeo que aparece a la izquierda
Elige Grabar o Subir y añade tu vídeo al comentario
@tiktok
♬ original sound – TikTok
3. Usa las estadíticas para acertar con el contenidoLas estadísticas de TikTok ofrecen una gran cantidad de información sobre quién está viendo tu contenido y cómo se relaciona con él. Esta información puede ayudarte a crear material nuevo y único que sabes que gustará a tu audiencia.
Empieza por conocer los datos demográficos de tus espectadores: su edad, sexo y ubicación. Esto te ayudará a compartir cosas relevantes para ellos.
También puedes utilizar las analíticas para ver qué vídeos son los más populares y qué está resonando entre tu audiencia. Esta información puede ayudarte a crear más de lo mismo, o a experimentar con nuevos géneros y estilos.
Una vez que conozcas bien a tu audiencia, es hora de empezar a relacionarte con ella. Haz clic en “Me gusta” y comenta sus publicaciones, responde a los comentarios y a los mensajes y sigue las cuentas que te gustan y con las que te identificas. Esto ayudará a exponer tu cuenta a un público más amplio y será más probable que otros interactúen también con tu contenido.
4. Aprovecha las funciones de stitch y duetoLos stitch y los duetos son dos características únicas de TikTok, que pueden ayudarte mucho a aumentar tu engagement rate y además son fáciles de usar.
La función stitch te permite añadir parte del vídeo de otra persona al tuyo. Los vídeos pueden ser recortados a la longitud deseada y luego grabados con el contenido que desees aportar.
La mejor manera de utilizar esta función es hacer una pregunta en tu vídeo que anime a la gente a hacer stitch contigo. Esto ayudará a aumentar las interacciones y a iniciar conversaciones con otros usuarios.
Este es un ejemplo de un Stitch:
La función Dueto te permite añadir tu contenido al vídeo de otro usuario. Los dúos suelen incluir vídeos en los que se canta y se baila. Ambos vídeos se reproducen a la vez, uno al lado del otro, de modo que se ven al mismo tiempo. Este formato es ideal para grabar reacciones, imitaciones y parodias.
Las cadenas de dúos también han ido ganando popularidad. Una cadena de dúos consiste en que varios usuarios crean un dúo juntos, se unen y hacen una cadena. Puedes ver ejemplos de estas cadenas buscando #DuetChain (Cadena de dúos) en TikTok.
5. Interactúa con otros usuariosSegún TikTok, el 21% de los usuarios se siente más conectado con las marcas que comentan las publicaciones de otras personas. Y al 61% le gusta que participen en las tendencias de moda.
El mensaje es claro: si quieres aumentar tus índices de participación en TikTok, empieza por relacionarte con los demás usuarios. Comenta sus vídeos, dale a “Me gusta” en sus publicaciones y responde a sus comentarios.
Esto te ayudará a establecer relaciones con la comunidad y a crear una conexión más personal con tus seguidores, que mejorará tu engagement rate.
Bonus: aquí tienes nuestra calculadora de engagement rate de TikTok para conocer tu tasa de interacción 4 veces más rápid. Calcúlala en base a cada post o para toda una campaña, y para cualquier red social.
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How To Calculate, Audit & Improve Bounce Rate For Seo Success
It’s impossible to identify how effectively a website or landing page addresses a searcher’s intent without a means to measure the user’s attention – or engagement.
I regularly see bounce rate used as a key performance indicator (KPI) for the purpose of measuring user engagement.
But is the traditional understanding of bounce rate accurate and valid considering how users use the web today?
This Search Engine Journal author found that bounce rate is not used as a Google ranking factor
In this article, you will learn what bounce rate means, how bounce rate is calculated, what a good bounce rate is and how to audit it correctly.
It’s a great opportunity to become comfortable using Google Analytics to ask better questions, as well.
What Is Bounce Rate?In Google Analytics, bounce rate represents the number of sessions that triggered a single request to the Analytics server divided by the total number of sessions.
This metric can be applied to a website as a whole or a specific page.
There are two pieces of terminology we need to define in order to understand what bounce rate is.
First, what is a session?
Sessions are a collection of user interactions (hits) that took place within a chosen time frame.
Think of sessions as visits. You may have had this customer in your store before but this is how many times they came in during a chosen time frame.
It’s important to note that a session resets after 30 minutes of inactivity.
And, secondly what sends a request to the Analytics server?
A request to the Google Analytics server (hits) could be viewing a second page (page_view) or triggering an event.
More on events in a minute – keep reading.
How Is Bounce Rate Calculated?Bounce rate is calculated by single-page sessions (no subsequent hits) divided by total sessions.
For example, if 8,000 SEJ readers land on this webpage (total sessions) and 5300 of them leave without triggering a secondary hit to Google Analytics, the bounce rate for this page would be 66.25%.
Practical Bounce Rate ExamplesNow that we understand the terminology involved and how bounce rate is calculated, let’s circle back to how users surf the web today.
For example, I am working from home. Often, I will open a web page with every intention of reading the content.
But then the mailman knocks so the dogs start barking and I let them outside.
Then I remember to change the laundry.
Now our girls see I’m outside the office and want me to read them a story…
A half-hour later, I’m pulling the webpage up again. I am an engaged user but my bounce rate is 50%.
Or, on the other hand, I open an article link from Twitter, spend 5 minutes reading the content, watch a 2-minute video, and leave because that’s all I needed. I am an engaged user with a 100% bounce rate.
One more example and then we will move on.
Say I land on a page with Google Analytics tracking code and that page redirects to another page but I leave immediately. I am not an engaged user but my bounce rate is 0%.
At this point, the wheels should be turning; bounce rate may not mean what you originally thought it meant.
It is not a good measurement of engaged users unless you set up events in GA to measure meaningful user behavior.
How Google Analytics Events Affect Bounce RateReady for more terminology? This section is going to tackle what an event is and how it affects bounce rate.
It is important to keep in mind the impact events have on bounce rate.
Google Analytics included a whole section to implementation considerations on their Events help page.
“If you implement Event measurement for your site, you might notice a change in bounce rate metrics for those pages where Event measurement is present.
This is because Event measurement, like page measurement, is classified as an interaction request.”
Let’s put this into context. You have an embedded video on your page and add event tracking to see how many times site visitors play the video and what percent of it each one watches.
Once you begin recording the actions visitors take on your site (video plays) with event tracking, your bounce rate will decrease on that page.
Now, you have a better measurement of the quality of visits to that page.
How To Audit Bounce RateMarketers often make the mistake of wanting a low bounce rate site-wide. The main issue with this goal is it completely disregards the necessary detail.
Good user engagement will depend on Google Analytics implementation, website structure, and even device type and content type.
Bounce rate can still be really interesting and informational when observed the right way. The following steps will help you audit bounce rate:
1. GA ImplementationCheck that the Google Analytics tag is installed once on your site. If your tracking code is entered twice, two page views may be passed and you are likely to have a bounce rate issue.
To check your implementation use Google’s Tag Assistant Chrome extension. Tag assistant is a legacy product, but it is still available for download.
Here’s how to test your setup with the extension:
Install Tag Assistant.
Open your website.
A correctly installed Google Analytics tag will have only one happy and green GA or GTM tag on all pages you want to track.
2. Events Reflect Business ObjectivesAlign event tracking with your business objectives.
Consider the obvious macro-conversions and the smaller micro-conversions to capture an accurate representation of the user journey on your website.
Once you are sure that the Google Analytics tag is installed properly and event tags reflect business objectives, you can move on to the third step.
Event tags are most commonly set up using Google Tag Manager. Check that all events are accounted for in the Google Analytics Behavior report.
Here’s how to check whether events reflect business objectives:
Open Google Analytics.
Confirm that all website actions important to your business are recorded in GA.
3. View Bounce Rate By Marketing ChannelTime to use Google Analytics to learn what factors may be influencing bounce rate.
From this report, you are able to view site bounce rates by marketing channel and be able to tell if this is a genuine issue or natural growth.
For example, social-media traffic includes a broad range of users who may only care about the content on a specific landing page. There is no need for the user to explore the website deeper.
4. Explore High Bounce RateThe final step in doing a bounce rate audit is to uncover the page(s) responsible for the abnormally high bounce rate.
Select the primary dimension as “Landing Page.”
From this report, you are able to view organic sessions bounce rates by landing page.
Look for patterns in the type of content.
Are the pages with a high bounce rate a blog? This may still not be an issue for alarm. A good landing page that fully covers a targeted topic will give visitors every detail they were looking for.
Bounce rates for a blog can be 70 to 90%, on average.
However, if the page is for lead generation or e-commerce, you want to aim for a bounce rate between 30 and 40%.
How To Fix A High Bounce RateIn the event you do detect a genuinely high bounce rate, this becomes a user experience issue. In that case, you may want to rewrite the introductory paragraph, improve internal linking, or increase page speed.
Rewriting the introductory paragraph may hook more readers from the get-go by really driving home the reason they need to read your article instead of competitors’.
Improving internal linking can encourage site visitors to explore related topics in greater depth, keeping them engaged with your site content longer and racking up higher page views.
Increasing page speed will ensure you don’t lose potential clients to the loading wheel of doom.
Bounce Rate In GA4If you added Google Analytics to your website after October 2023, you are likely searching within GA4 and wondering where the bounce rate went?
You won’t find bounce rate in Google Analytics 4 reports. Instead, you will be working with “engaged sessions.”
GA4 engaged sessions can be applied in situations where the traditional bounce rate could not to help marketers better understand if users are engaging with a site.
I encourage you to become more familiar with GA4 and “engaged sessions.” The new metrics solve a lot of problems.
By nature, we are resistant to change. There will inevitably be an adaptation period while you get used to the new GA4 interface and metrics.
Final ThoughtsIt’s important that you remember that the bounce rate you see in reports can be affected by tag implementation, event tracking, marketing channel, and content type.
To gather better insights into user engagement, set up Google Analytics in a way that reflects your business objectives.
More resources:
Java Program To Calculate Interest For Fds And Rds Using Inheritance
Inheritance is a concept that allows us to access the properties and behaviors of one class to another class. The class whose methods and member variables are inherited is known as super class or parent class and the class that inherits these methods and member variables is known as child class or sub class. In java, we use ‘extends’ keyword to inherit a class.
In this article, we will discuss a java program to calculate interest for FDs and RDs using Inheritance. First, create these four java files in your local machine ide −
Acnt.java − This file will contain an abstract class ‘Acnt’ to store account details like interest rate and amount. It will also have an abstract method ‘calcIntrst’ with a parameter ‘amnt’ to calculate the interest rate.
FDacnt.java − It will calculate the interest rate for Fixed deposits(FDs). In it, ‘FDacnt’ class will inherit the ‘Acnt’ class and override the ‘calcIntrst’ method.
RDacnt.java − It will calculate the interest rate for Recurring deposits(FDs). In it, ‘RDacnt’ class will inherit the ‘Acnt’ class and override the ‘calcIntrst’ method.
Intrst.java − This file will contain the main method.
Example Acnt.java public abstract class Acnt{ double intrstRate; double amnt; abstract double calcIntrst(double amnt); } FDacnt.java import java.util.*; public class FDacnt extends Acnt { double FDintrstRate; double FDAmnt; int period; int age; double Gen, SenCitizen; Scanner input = new Scanner(System.in); @Override double calcIntrst(double amnt){ this.FDAmnt = amnt; System.out.println("Enter your FD days"); period = input.nextInt(); System.out.println("Enter the age of account holder "); age = input.nextInt(); if (amnt < 10000000) { Gen = 0.0450; SenCitizen = 0.0500; Gen = 0.0470; SenCitizen = 0.0525; Gen = 0.0550; SenCitizen = 0.0600; Gen = 0.0700; SenCitizen = 0.0750; Gen = 0.0750; SenCitizen = 0.0800; Gen = 0.0800; SenCitizen = 0.0850; } FDintrstRate = (age < 50) ? Gen : SenCitizen; } else { intrstRate = 0.065; intrstRate = 0.0675; intrstRate = 0.00675; intrstRate = 0.080; intrstRate = 0.0850; intrstRate = 0.10; } } return FDAmnt * FDintrstRate; } } RDacnt.java import java.util.*; public class RDacnt extends Acnt{ double RDIntrstRate; double RDamnt; int periods; double monthlyAmnt; double Gen, SenCitizen; Scanner input = new Scanner(System.in); @Override double calcIntrst(double amnt){ this.RDamnt = amnt; System.out.println("Enter your RD months"); periods =input.nextInt(); System.out.println("Enter the age of account holder"); int age =input.nextInt(); Gen = .0750; SenCitizen = 0.080; Gen = .0775; SenCitizen = 0.0825; Gen = .0800; SenCitizen = 0.0850; Gen = .0825; SenCitizen = 0.0875; Gen = .0850; SenCitizen = 0.0900; Gen = .0875; SenCitizen = 0.0925; } RDIntrstRate = (age < 50) ? Gen : SenCitizen; return RDamnt * RDIntrstRate; } } Intrst.java import java.util.*; public class Intrst{ public static void main(String[] args){ Scanner sc = new Scanner(System.in); System.out.println("Choose from the Options: " + "n1." + " FD Interest" + " n2." + " RD Interest" + "n3." + " Exit"); int choice = sc.nextInt(); switch (choice){ case 1: FDacnt fds = new FDacnt(); System.out.println("Enter your FD Amount"); double fAmnt = sc.nextDouble(); System.out.println("Interest gained on your FD Amount is: $ " + fds.calcIntrst(fAmnt)); break; case 2: RDacnt rds = new RDacnt(); System.out.println("Enter your RD amount"); double RAmnt = sc.nextDouble(); System.out.println("Interest gained on your RD Amount is: $ " + rds.calcIntrst(RAmnt)); break; default: System.out.println("Choose correct choice"); } } }To compile this code type the command: javac Intrst.java Now to run: java Intrst
Output Choose from the Options: 1. FD Interest 2. RD Interest 3. Exit 1 Enter your FD Amount 56000 Enter your FD days 325 Enter the age of account holder 32 Interest gained on your FD Amount is: $ 4480.0The above program is a menu driven program. When we execute this program, three options will be visible on screen. Choose 1 for calculating interest rate for FDs and 2 for RDs.
ConclusionWe have used the concept of Hierarchical Inheritance to calculate interest for FDs and RDs. The class ‘Acnt’ is inherited by its two sub classes ‘FDacnt’ and ‘RDacnt’.
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