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Maintaining Temperature is the key to productivity for every tool mankind uses. Because every piece of equipment tends to get hot when you use them. Your CPU isn’t beyond that.

But does this high temperature really impact your CPU’s performance and shelf-life? Well, yes.

In this article, we’ll explore why high CPU temperatures can be problematic and what you should do to prevent or mitigate their effects.

So without further due, let’s jump in.

Is High Temperature Bad for Your CPU?

Yes, high CPU temperatures are very bad for any computer. Intense heat causes issues like thermal throttling, low clock speed, sudden shutdown, etc. It can also permanently damage your CPU if left unaddressed. To avoid high temp, ensure your CPU has proper cooling systems.

But You have to know how hot is too hot for your CPU because every CPU has different TDPs.

Now you may be wondering, what Does CPU TDP Mean?

TDP means Thermal Design Power consumption. Mainly, how much heat your CPU will generate depends on your processor’s TDP.  Higher TDP means high power, and this excess power generates excess heat. That is why you need high-quality coolers for high TDP CPUs.

Processors with different TDPs show different temperatures in the same environment under full load. However, your CPU temperature should not go beyond the Ambient Room temperature (71-75 °F).

Can Your PC Break from Overheating?

Yes, overheating can shut your PC up. Because your CPU is equipped with thermal throttling technology. This dynamic frequency scaling technology reduces your PC’s clock speed when it gets too hot. And if your PC reaches extreme temperature, thermal throttling forces it off your system.

But it’s a good thing. Because replacing a faulty fan is less expensive than buying a new CPU or motherboard.

Previously, AMD processors didn’t have this safety feature. So processor series like AMD Athlon did fry several times.

Then what’s your CPU’s Temperature should be under full throttle? Read the following section to know for sure.

What’s the Average CPU Temp Under Full Load?

Usually, most CPUs run 45 to 50 °C when ideal and 80-90 °C under full load. Because today’s processor uses high-quality architectures like raptor lake or Zen4. These designs help your processor to incur less heat. Also, thermal throttling technology stops CPUs from overheating.

But if the heat goes beyond that temperature, you need to connect extra fans to your motherboard. It will insert more air into your rig and make it cooler.

In this section, I will show you what should be your normal CPU temp under full load for various processor models. It will help you determine whether your PC has heating issues or not.

Here is the safe temperature for some CPU models:

Processor ModelNormal CPU Temp Under Full LoadProcessor ModelNormal CPU Temp Under Full LoadIntel Core i3-7350K45 °C to 60 °CAMD Ryzen 5 7600×80 °C – 92 °CIntel Core i5-12600k75 °C to 85 °CAMD Ryzen 5 3600×60 °C to 80 °CIntel Core i5-7600K45 °C to 65 °CAMD Ryzen 7 3600×66 °C to 71 °CIntel Core i5-6600K42 °C to 53 °CAMD Ryzen 7 7700X80 °C to 92 °CIntel Core i5-4670K47 °C to 60 °CAMD Ryzen 5 160050 °C to 64 °CIntel Core i7-12700k65 °C to 70 °CRyzen 7 170050 °C to 65 °CIntel Core i7-7700K50 °C to 70 °CRyzen 5 5600×65 °C to 85 °CIntel Core i7-6700K52 °C to 70 °CRyzen 5 360055 °C to 70 °CIntel Core i9-12700k65 °C to 70 °CAMD Simpson85 °C to 95 °CIntel Pentium Pro75 °CAMD K7 Thunderbird70 °C to 95 °C

As you can see, high-performance CPUs like AMD Ryzen 7 7700X have higher CPU temperatures than mid-range processors.

So you should check your CPU’s normal temp under full load before making any assumptions.

Why Is a High CPU Temperature Bad?

High CPU temperature causes various computer malfunctions like low FPS or lag in response. Sometimes, it can even shut down your PC. Also, if you disable the CPU throttling features, this excessive heat can fry your computer parts. Which can cost you a lot of money for repairs.

In this section, I will show you what high temperatures can do to your CPU. It will help you to understand the bad effects of heat on your processor.

These are some effects of high CPU temperature on your PC:

When your CPU gets a high temperature, it loses its clock speed.

Apps and programs behave strangely and get stuck for excessive CPU heat.

If your CPU temperature exceeds Tj Maxx, it shuts down automatically.

Running your high-temperature processor for a long time will worn-out your CPU cooler.

Heat reduces your CPU shelf life.

Your CPU silicon will degrade over time if you run it at a high temperature for a long period.

So you should always maintain your ideal CPU Temperature.

How Hot Should Your CPU Be During Gaming/Editing?

People consider gaming and editing work highly intensive for all kinds of PC. Because these programs squeeze up every last bit of performance from every core available. That’s why these programs generate more heat than others. But the temperature shouldn’t go above 90 °C.

The CPU heat depends on many variables, such as where the PC is located, your PC case, the CPU model, the cooler TDP, how many fans the PC has, etc.

But in a general sense, a standard gaming PC should have temperatures between 158 °F (70 °C) to 176 °F (80 °C) under heavy CPU load.

You need to continuously monitor your CPU temperature and try to lower them if possible. Follow our guide on CPU temperature to know the safest temp for your processor.

Can a CPU Get Hotter than the Sun?

Well no. Reaching the Sun’s temperature isn’t possible in real life. According to NASA, the Sun has a surface temperature of 5500 °C (10,000 °F). And according to well-known scientists, the temperature of the Sun’s Core is 27 million degrees Fahrenheit (15 million degrees Celsius).

And not only the processor but everything in this world will instantly melt after reaching the temperature. Also, modern CPUs have throttling technology, which prevents them from exceeding the safe temperature.

But don’t worry. This CPU temperature is wrong, which happens for a software error. Because if it was real, then the world itself would melt down, and you won’t be reading this article.

How Will I Know If My CPU Is Running Too Hot?

Heat damages your computer, but it’s technically impossible to run your PC without generating heat. But you should be able to tell how hot your CPU is.

Otherwise, your PC can break permanently. In this section, I will show you some signs your Pc will show when overheating. It will help you determine your PC’s current status. Also, you should know what’s the maximum temperature your CPU can reach to get a better understanding of this situation.

Here are some signs your computer will show if it’s running too hot:

All of your PC fans will continuously run at high speed. You will hear a loud noise from the PC case.

Software on your PC will respond slowly, and sometimes it will exit for no reason.

Windows will freeze, or you will get a blue screen of death.

You will see purple lines acting on your monitor. In extreme cases, your monitor will become fully purple.

Your system will shut down without any reason.

These are some indications of CPU overheating. If you are facing any issues like the above, then your PC needs additional cooling systems. Read the following section to cool your computer effectively.

How to Cool Your CPU

When your CPU is getting too hot continuously, you should take some steps to make it cool. Because running your computer in a hot environment degenerates hardware lifespan. Also, if you aren’t careful, sometimes your CPU can melt like ice cream.

Here, I will discuss some quick ways that you can adapt to improve your CPU temperatures. Let’s see. 

Follow the steps to improve your PC temperatures:

If you follow the above tips and tricks, the heating CPU issue wing bothers you again. But sometimes, the CPU temperature tends to jump around a lot. You should follow our guide to fix it.

FAQs

What CPU temp is too high?

Usually, the answer depends on your processor’s TDP. But when the CPU temperature gets above 90 °C, you should worry. Because most CPUs shut down at 100 °C.

Is 95 too hot for a CPU?

Yes. For low and mid-range CPUs, 95 °C is a very high temperature. You should immediately close your PC and upgrade your PC’s cooling system. But for high-range OC CPUs, reaching 95 is pretty normal.

What temperature can damage a computer?

In most cases, any temperature between 90-100 °C slowly damages your CPU. Continuously running your CPU at that temperature will reduce your processor’s self-life.

Ending Remarks

Long story short, High CPU temperature is a major issue for your PC. Overheating not only impacts your system’s stability but reduces your hardware’s overall health. Your PC can face basic thermal throttling to long-term performance loss for this excessive heat.

But if you follow this article word by word, then the heat won’t bother you again. Comment if you have any other queries about PC hardware.

And for everything else, stick with 10 Scopes.

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Fix Adobe Cef Helper High Memory Or Cpu Usage

Adobe CEF chúng tôi a process that renders various components of the Creative Cloud applications, can cause high CPU or Memory usage issues on your Windows 11/10 computer, when not installed properly. Once you start the software, it will run in the background doing routine checks to verify if all your programs are up-to-date. This application is known to consume a high amount of CPU resources even when it is idle.

What is Adobe CEF Helper.exe?

Adobe CEF Helper (Adobe Chromium Embedded Framework Helper) is a processing service that is used to render various components by several Adobe creative cloud applications. When you use Creative Cloud applications, you will see separate and multiple processes with similar and same names are running in the background. The processes depend on the Adobe CEF Helper required during runtime and the complete rendering process.

The Creative Cloud desktop app has several individual components inside its user interface, such as the Apps tab, the Files tab, and the Discover tab. Adobe CEF Helper is a process that renders these components of the Creative Cloud desktop app. CEF helper is important to run the Creative Cloud desktop app.

The legit file is generally found here:

C:Program FilesAdobe SystemsAdobe Creative Cloud

C:Program Files (x86)Common FilesAdobe

Users have always claimed that the Adobe CEF helper application uses a high amount of CPU resources, resulting in device issues like screen freezes, lags, and glitches when the software is active on the computer. Hence, many times they believe it is a virus but that is not the case. Adobe CEF Helper is used by an application to render any project before its export, resulting in high consumption of the CPU and GPU of the device.

Fix Adobe CEF Helper High Memory or CPU usage

You can follow the next list of solutions to resolve this issue.

Restart your computer and see

Run SFC scan

Temporarily disable your antivirus program

Update Windows OS

Uninstall & reinstall Adobe CEF Helper

Let us look at these solutions in more detail.

1] Restart your computer and see

Restart your computer and see – maybe it will resolve the issue.

2] Run SFC scan

Type the following command and press Enter:

sfc/scannow

Once the process is complete, restart your PC and check if the changes are applied. SFC automatically detects and repairs corrupted files and directories on your PC.

3] Temporarily disable your antivirus program

In case you have installed any other antivirus program, you can disable it using the above-mentioned steps or similar steps.

4] Update Windows OS

An older version of Windows can also be an issue and, it can be easily fixed by updating the operating system. The error will mostly be fixed in future iterations.

5] Uninstall & reinstall Adobe CEF Helper

If you are sure you do not need it you can uninstall the program via Settings or Control Panel. Look for Adobe Creative Cloud Desktop and uninstall it.

Restart your computer.

Next, we recommend that you visit the chúng tôi page and download the latest version of V and install it on your computer again.

We hope the above-mentioned instructions are useful in fixing the high CPU usage issues due to Adobe CEF Helper. Do let us know in case of any queries.

How to stop Adobe CEF Helper from running in the background?

Do the following to disable  from running at startup automatically:

Open Adobe Creative Cloud Desktop

Under General, toggle the switch against Launch Creative Cloud at login to the Off position

How to remove Creative Cloud from Windows?

You can uninstall Adobe Creative Cloud using the Windows 11/10 Settings panel:

Open Settings

Select Adobe Creative Cloud

Hope this helps.

What Is& How To Fix Its High Cpu Usage?

What is chúng tôi & How to Fix Its High CPU Usage? Try to update drivers for a quick fix

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We suggest Fortect to handle a variety of CPU-related issues:

This software will optimize your PC for maximum speed, fix common computer errors, and safeguard you against data loss, CPU issues, and hardware failure. This is how you can solve PC issues and remove corrupt files in 3 easy steps:

Download and install Fortect.

Launch the app to start the scan process.

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Some of our readers have recently reported that they encounter some problems with a process in the Task Manager known as chúng tôi in Windows which results in high CPU usage.

In case you’re also experiencing the chúng tôi high CPU usage issue, don’t worry as we have compiled some steps to fix it in this article.

What is Lsalso.exe?

Lsalso.exe is a Microsoft-developed executable file related to Credential Guard and KeyGuard, which runs in Virtual Secure Mode (VSM) as an Isolated User Mode (IUM) process.

LSAISO.exe runs in Virtual Trust Level (VTL) 1, while other processes run in VTL0, ensuring the protection of sensitive data such as hashed passwords and Kerberos keys.

The Local Security Authority Subsystem Service (LSASS) process is responsible for managing security policy, user authentication, and auditing, and was modified in Windows 10 and Windows Server 2023.

Although generally considered safe, LSASS can cause high CPU usage issues when certain drivers and applications attempt to load DLL files into the IUM process, destabilizing the system.

What causes chúng tôi high CPU usage?

There can be several reasons why you are experiencing the chúng tôi high CPU usage error on your Windows PC. Below are some of the possible reasons:

Malware infection – Lsalso.exe is a commonly targeted process by malware that may cause high CPU usage. Malware can disguise itself as chúng tôi and run malicious code, resulting in increased CPU usage. Constantly run the Windows Defender or use any of the best antivirus software to fix the issue.

Damaged or corrupted system files – Corrupted system files may also cause the chúng tôi process to malfunction and consume high CPU usage. This may occur due to a hardware failure or a software bug. Try using some of the dedicated tools to fix the issue.

Outdated drivers – Outdated drivers can cause various system processes to malfunction, including chúng tôi This can lead to high CPU usage as the process tries to perform its tasks with limited resources. Try to update your drivers to eliminate the possibility.

Multiple concurrent processes – Running multiple processes at the same time can also cause chúng tôi to consume high CPU usage. This may happen due to an overloaded system or conflicting software applications. Try to head to your Task Manager to end some processes.

Expert tip:

How can I fix the chúng tôi high CPU usage?

Remove some unnecessary processes from the Task Manager.

Contact Microsoft Support

Restore Windows to its default state.

 Having confirmed the above checks and if you still require further assistance, work your way through any of the steps provided below to fix the issue.

1. Use the Process of Elimination

Eliminating the processes of these problematic applications and drivers should help fix the issue since certain applications and drivers can load DLL into the IUM process, resulting in a spike in CPU usage associated with lsalso.exe.

2. Check for APCs in the Queue

If the first step mentioned above did not work for you, then you can take the help of these free tools to check for problematic drivers.

This is a quick alternative to update all the outdated drivers on your device that may prompt this error.

And that’s it on how to fix the chúng tôi high CPU usage issue.

Still experiencing issues?

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Shiba Inu Vs Evergrow – Are Whales Bad For Shib?

Shiba Inu is dominated by whales far more than any other top cryptocurrency

Here’s a quick comparison:

69.20% of Shiba Inu is held by whales

48.93% of Dogecoin is held by whales

21.97% of Ethereum is held by whales

1.19% of Bitcoin is held by whales

(According to IntoTheBlock, whales refer to wallets holding more than 1% of the total circulating supply.) That’s a lot of Shiba Inu held in a few hands – in fact, it’s just 15 wallets controlling 69.2% of the total SHIB supply. You might object that the largest whale is actually the Shiba Inu burn wallet. But since Shiba Inu was not designed with coin burns in mind, it’s worth remembering the burn wallet is just Vitalik Buterin’s address. And even with the burn wallet taken away (and all exchange wallets removed from others) fewer than 11 Shiba Inu whales control 28% of the SHIB supply, compared with 108 Dogecoin whales controlling 26% of the DOGE supply. Below, we’ll look at the games these whales have played in the past 12 months and look at other cryptocurrencies which actively combat whale manipulation (

Shiba Inu whales caused the all-time high – not Elon Musk

Shiba Inu surged to an all-time high of $0.00008 in October last year. The price pump put Shiba Inu in the history books as SHIB registered a price increase of 46,000,000% within 10 months – and the legendary wallet which purchased $8,000 Shiba Inu in August 2023 hit a valuation of $5.7 billion. Ask most crypto investors, and they’ll tell you the surge was caused by Elon Musk tweeting a photograph of a SHIB coin going to the moon on October 18th. But this is not the whole truth. Instead,

Most Shiba Inu holders are currently in the red Can I not just copy whale games in my own Shiba Inu investment?

You could follow Shiba Inu whale transactions to get an idea when large transactions are pushing prices up or down. This would greatly help you to stay cool during bull and bear markets. But there’s always a risk with an asset whose fate lies in so few hands. While you might be able to make returns during a whale pump, it begs the question: what happens when the whales move on? Shiba Inu is dominated by Ethereum whales. These wallets can be seen on

EverGrow – an anti-whale cryptocurrency

With the example of Bitcoin, mass adoption is a clear antidote to whale games. If more retail investors bought up Shiba Inu then the centralised power of the whales would naturally be broken up. But what if a token started out with mechanisms to avoid whale games? Enter EverGrow. The

There must be whales owning EverGrow though?

Here’s a quick comparison:(According to IntoTheBlock, whales refer to wallets holding more than 1% of the total circulating supply.) That’s a lot of Shiba Inu held in a few hands – in fact, it’s just 15 wallets controlling 69.2% of the total SHIB supply. You might object that the largest whale is actually the Shiba Inu burn wallet. But since Shiba Inu was not designed with coin burns in mind, it’s worth remembering the burn wallet is just Vitalik Buterin’s address. And even with the burn wallet taken away (and all exchange wallets removed from others) fewer than 11 Shiba Inu whales control 28% of the SHIB supply, compared with 108 Dogecoin whales controlling 26% of the DOGE supply. Below, we’ll look at the games these whales have played in the past 12 months and look at other cryptocurrencies which actively combat whale manipulation ( EverGrow ).Shiba Inu surged to an all-time high of $0.00008 in October last year. The price pump put Shiba Inu in the history books as SHIB registered a price increase of 46,000,000% within 10 months – and the legendary wallet which purchased $8,000 Shiba Inu in August 2023 hit a valuation of $5.7 billion. Ask most crypto investors, and they’ll tell you the surge was caused by Elon Musk tweeting a photograph of a SHIB coin going to the moon on October 18th. But this is not the whole truth. Instead, Santiment revealed how just eight whales caused the price pump by making a series of large purchases over $100k. A graph they published shows the exact correlation between these $100k+ purchases and price spikes in Shiba Inu. By the last week of October, these eight whales took profits after making 800% returns on their investment. Unsurprisingly, within a week the Shiba Inu price had fallen from $0.00008 to $0.00004. Anyone who had bought SHIB at the height of the whale games would have seen their portfolio rekt. Anyone who bought Shiba Inu since would likely see their portfolio firmly in the red. IntoTheBlock data shows that 60.43% of all Shiba Inu addresses are currently out of the money – some 701,670 wallets. Around 110,000 of these wallets bought into Shiba Inu when it was worth over $0.00006. It means that around 10% of all Shiba Inu investors bought SHIB during a seven-day period when whale purchases pumped the price to an all-time high and then made an 800% return as prices tanked once more. In other words, the coordinated actions of just eight whales encouraged over 100,000 people to make a loss on their investment. We can talk all day about Shiba Inu success stories – but the majority made a loss. Whale games came back in the spotlight in June this 2023 as just one Shiba Inu whale sold 9.47 trillion SHIB (worth $100 million) between June 9th-10th. If you look at price charts this correlates with a period in which the Shiba Inu price fell from $0.000011 to $0.0000077. Of course, market conditions are a major factor in crypto markets. But Shiba Inu whales also play a huge role in manipulating prices most commonly so they can buy back tokens at a cheaper price just days later, and pocket a huge chúng tôi could follow Shiba Inu whale transactions to get an idea when large transactions are pushing prices up or down. This would greatly help you to stay cool during bull and bear markets. But there’s always a risk with an asset whose fate lies in so few hands. While you might be able to make returns during a whale pump, it begs the question: what happens when the whales move on? Shiba Inu is dominated by Ethereum whales. These wallets can be seen on chúng tôi and they typically hold a wide range of tokens. There’s often not a lot tying them to Shiba Inu besides the chance to make a lot of money. Furthermore, when crypto investments are determined by copying the actions of whales it defeats the point of decentralisation. Crypto aims to create a financial system that is not controlled by just a few hands. Clearly, there must be a better solution to the chúng tôi the example of Bitcoin, mass adoption is a clear antidote to whale games. If more retail investors bought up Shiba Inu then the centralised power of the whales would naturally be broken up. But what if a token started out with mechanisms to avoid whale games? Enter EverGrow. The EverGrow white paper explains how an ‘anti-whale system’ limits any sells to no more than 0.125% of the circulating supply. This would instantly block large sells like Shiba Inu has seen. But EverGrow has more than this. It’s a reflection token which charges you 14% to buy, sell or trade EverGrow. Sounds steep? That’s the point. A large holder would not feel encouraged to pump a coin, sell within a few days, and then buy it back up again if each of these transactions lost them 14%. But that’s the whole idea. An 8% cut of the 14% tax is distributed to all holders as BUSD rewards. Essentially it’s a mechanism that earns you passive income while also combating whale games. If a whale wanted to sell $1 million worth of EverGrow they would need to give $140,000 to the community – and $80,000 to their crypto wallets.There are – you can see them on chúng tôi (the largest wallet is the burn wallet). But the difference is that these whales cannot be seen to pump and dump the token. Instead, they use their BUSD rewards to re-invest in other tokens or buy up even more EverGrow. Take the EverGrow chairman Sam Kelly. Back in June, Kelly revealed on Twitter how he had joined EverGrow as an investor like anyone else. In 8.5 months he made $92,000 and quickly joined the project as chairman out of his enthusiasm for passive earning potential in crypto. This is what he said: “Many know that EverGrow pioneered core team/founders being paid via rewards only, & we published our wallet addresses. I have earned a total of $92k in 8.5 months, reinvested some in EverGrow, left rest in wallet 0x027012b6f08aa3cbe9b85cdd6395ae9e9bfbc94f.” Looking at chúng tôi we can see that an investment worth $700k has earned $92k in passive income in less than 9 months. These are returns that don’t require any buying or selling. There’s little incentive for EverGrow whales to pump a coin, sell it, and buy back at a profit because they’d probably be losing more money than they could make by just hodling along. That’s why EverGrow is such an interesting project that’s booming this August 2023 – with price pumps up 26% and even higher than Shiba Inu. What EverGrow makes clear is that whales are neither good nor bad. Whales are a fact of crypto investing. The difference is, which kind of whale would you like to have controlling the fate of your hard-earned investment? The Shiba Inu kind? Or the EverGrow kind?

Fix: Cpu Doesn’t Reach Turbo Speed

Fix: CPU doesn’t reach Turbo Speed

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Try Outbyte Driver Updater to resolve driver issues entirely:

This software will simplify the process by both searching and updating your drivers to prevent various malfunctions and enhance your PC stability. Check all your drivers now in 3 easy steps:

Download Outbyte Driver Updater.

Launch it on your PC to find all the problematic drivers.

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One good way to see if your PC is up to speed is by performing a stress test. This will basically overload your system components so that you can monitor and see what are the limits, while still being in a safe zone.

This is somewhat similar to overclocking, only that you never actually go beyond the component’s maximum designed capabilities.

As far as processors go, they usually have a normal running speed and a Turbo Speed that is usually a bit higher but still low enough to be used longer periods of time without any danger.

However, some users reported that their PCs are incapable of reaching Turbo Speed, or at least that is what their monitoring software is telling them:

Hi guys, just installed my new i5 7400. I just did a stress test, temperatures never goes past 61, everything else looks ok. In the bios it says turbo targeted speed is 3500, but my cpu never goes past 3.3?Do you guys have any idea why this is happening?

The explanation is pretty simple, and since it is something many of you will run into anyway, we’ve created this guide to show you exactly what needs to be done.

How do I make my CPU reach Turbo Speed?

One of the reasons you do a stress test is to see what your PC is capable of. If you see that your CPU is not reaching the Turbo Speed that it boasts having, try performing a stress test on each individual core at a time.

Note: the Turbo Speed values are usually for each individual core, and not the collective power of the CPU. In fact, stress testing will often result in lower values than the Turbo Speed or even the normal speed.

Need a good stress-test program? Check out this article for our top picks.

That being the case, simply use whatever stress test or overclocking software you have and set it to test each individual core at a time.

The reasoning behind this is because individual cores are actually the ones that need to be faster, because of the single-threaded devices that use them.

Multi-threaded devices can run using multiple slower cores without much difference. However, single-threaded devices need powerful singular cores to be fast and responsive.

Conclusion

Whenever you buy a computer, no matter how cheap it may be, it is still a serious investment. That being the case, if you do go for a mid-range or high-end PC, you should at least know you are getting your money’s worth.

So, if you see that the stress test reveals sub-par results, simply go for a single-core stress test and you will most likely see the expected results.

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Good Companies, Bad Products, Part Ii

Good Companies, Bad Products, Part II

In my last column, I talked about some of the reasons good companies make bad products – and how sometimes, the products are fine, we’re just biased. Or that the product was made by engineers for engineers. Or that the CEO personally pushed for it and no one was willing to contradict him.Sadly, there are several other reasons why good companies make bad products.Our Customers Love It, So We’re Giving Them More of the Same

If you haven’t read Clayton Christensen’s The Innovator’s Dilemma (Harper Collins, 2003), your business education is missing a core component. The book lays out a premise for what seems to be a good idea: successful companies listening to their customers and serving them more of what they want. Sounds great, right? But if the market is evolving away from that type of product, listening to your existing customers can be fatal.

For example, take Symbian. For years, Nokia sold tens of millions of Symbian phones, and as recently as nine months ago, the company pointed to research showing that its customers loved their phones. And they did. So while Nokia did see fit to adapt Symbian to the new touchscreen paradigm, it saw no reason to radically change its platform strategy and upset their huge Symbian customer base.

The problem was that when these same happy customers went to buy new phones, they discovered that iOS and Android phones were better in new metrics of apps, media and user experience; Symbian may have been familiar, but it didn’t measure up. Sales and profits dropped, and Nokia had to radically change course.

The Distribution Channel Wanted It (Actual Customers? Not So Much)

[aquote]Just looking at the product and trying to describe it to a regular consumer should’ve been enough to kill it[/aquote]

Another instance of when listening a bit too closely to your customers can be a problem is when that customer is a middleman, not the actual consumer. There are plenty of examples, but one that jumps out at me is LG’s Style-i pen-like Bluetooth message alert dialer thingie from back in 2006. There was almost no practical use for this gizmo, and as soon as this was announced I demanded one for my collection to use as a prop during presentations of what not to do.

When I asked LG why they built it, they said that Verizon Wireless was looking for a unique Bluetooth accessory and they developed it at the carrier’s request. Just looking at the product and trying to describe it to a regular consumer should have been enough to kill the product, but, at the time, Verizon Wireless was LG’s largest customer in the U.S. – and LG didn’t want to say no. (Ironically, while this may have been a terrible product, making it and staying in the carrier’s good graces for its main product line was probably the right business decision overall.)

A Product Of One

Sometimes the product itself is great, but it is competing in a category where the product itself is simply not enough – it really needs to fit into a larger ecosystem. If you cannot get content owners to sign on to your new optical disc format, you can have the world’s best player and it won’t sell. If your product requires integration, you’d better ensure there are integrators with both the capabilities and incentives to do that work, or the best product will be left hanging.

For a contemporary example, take Apple’s iPad: Apple has an army of software developers supporting it, scores of accessories manufacturers developing complementary products for it, and a fully stocked store selling digital media content. Building a nice piece of hardware that does basically the same web browsing / email trick as the iPad without the rest of the ecosystem is not going to be competitive.

It May Eventually Be a Great Product (We Just Shipped it Before It Was Finished)

This is so common that in many cases, the company knows the product needs more work – and ships it anyway. Sometimes the company even announces that the rest of the features (or bug fixes) are coming down the road. So why would a company ship before the product is fully baked? It turns out that there are at least four distinct reasons why a company might ship a product when it clearly needs more work, and one of them is a direct result of Steve Jobs’ success.

1. To please Wall Street. Public companies have to report earnings quarterly, and the pressure to hit those numbers – especially once guidance has been given – can be intense. Shipping a product early often creates problems down the road, but you can always deal with problems down the road… down the road. Or so it seems at the time.

[aquote]Ship buggy product, get promoted, blame failure of buggy product on unlucky sap who got your old job[/aquote]

2. To make internal numbers. Sometimes Wall Street isn’t the driving factor, but internal projections and politics. Getting a product out the door and getting revenue in for your division can be the difference between being fired and being promoted. Perversely, in large companies where the success or failure of individual products does not impact the bottom line directly, this tactic can actually work. It goes something like this: ship buggy product, get promoted, blame failure of buggy product on unlucky sap who got your old job; if the buggy product is ever fixed, take credit for launching that product.3. To hit a sales window. The most obvious of these is the end of year holiday sales season – if you don’t have your product on the shelves by Black Friday, you will miss a rush of sales that will not materialize again for another year. Similarly, if you’re selling a product to college students, missing the back to school sales season means missing out on sales you’ll never get back. A sales window is not necessarily a fixed date on a calendar, it can also be driven by competitors’ release schedules. If you want to make a big sales splash before a competitor launches their much anticipated device or service, but your product is not actually ready yet, there is pressure to release it now anyway.4. Thinking You Are Steve Jobs Syndrome. There are times when an iterative product development process – getting something out the door and getting customer feedback before making further changes – is the best approach. This works especially well with software and online services. But even with consumer electronics, there are fears that if you spend too long working on a product, you get diminishing returns from those added features or polish. In other words, “the perfect is the enemy of the good.” You also don’t want to be in development forever, after all, Steve Jobs is known for saying, “real artists ship.”

But that’s where Steve Jobs really trips people up – by setting an unusually high bar for launching products with just the minimum features needed to create or reinvent a category. Jobs gets credit for being a perfectionist, for setting trends, and for taking technology and creating stylish, friendly, and profitable packages. But Jobs’ true genius is his gift for understanding what can be left out of these products. Unfortunately, many products do not go through product development with Steve Jobs, and instead of being “good enough” they are actually “missing critical features.”

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