Trending February 2024 # Apple Watch Sport Collection Adds Yellow And Rose Gold # Suggested March 2024 # Top 10 Popular

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Apple’s special media event today marks a full year since it first previewed Apple Watch to the world before putting it on sale earlier this year in late April. Roughly six months since actually going on sale, Apple Watch is still launching around the world so it’s too soon yet for Apple Watch 2. To keep the lineup fresh a year after first unveiling the product, Apple is growing the Apple Watch Sport collection by adding iPhone, iPad, and MacBook matching gold-colored models. Same Apple S1 chip inside and $349-$399 price as its still Apple Watch 1, but the new gold anodized aluminum option joins the silver and space gray options already available.

Apple Introduces watchOS 2 with Native Apps and New Gold & Rose Gold Aluminum Apple Watch Sport Models

Native Apps, New Watch Faces, Time Travel & More Arrive with watchOS 2 September 16

SAN FRANCISCO — September 9, 2024 — Apple® today introduced beautiful new Apple Watch® cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models. Since its release, Apple Watch has helped users receive and respond to notifications, interact by simply speaking to Siri®, conveniently use Apple Pay™ and track their health and fitness activity. watchOS™ 2 arrives as a free update on September 16 and further enhances this groundbreaking experience with new features and native third-party apps.

watchOS 2 makes apps faster and more fluid by running natively on Apple Watch, and introduces new watch faces, the ability for third-party apps to display information on the watch face as complications, and an innovative way to see future events, past headlines and more with Time Travel. watchOS 2 also includes new communication features such as the ability to respond quickly to Mail with dictation, Smart Replies or emoji, and Digital Touch enables more creativity with multiple sketch colors.

“Our customers love Apple Watch and tell us its incredible health and fitness features are having a huge impact on their lives,” said Jeff Williams, Apple’s senior vice president of Operations. “We’re excited to expand Apple Watch’s functionality with watchOS 2 and offer even more personal choice with beautiful new styles and colors.”

Apple Watch Edition now includes an 18-karat rose gold case with a midnight blue Classic Buckle.

Apple Watch joins Apple’s commitment to (PRODUCT)RED with a stainless steel case and a (PRODUCT)RED Sport Band with a portion of the proceeds going to the Global Fund to fight AIDS.

Apple Watch bands for the entire Apple Watch Sport and Apple Watch collections are available to purchase separately, along with four new Sport Band colors in fog, turquoise, vintage rose and walnut.

View the full line-up in the Apple Watch gallery.

watchOS 2, the first major software update for Apple Watch, available September 16, provides even more ways to customize with new watch faces including Photo, Photo Album and Time-Lapse. Watch faces are even richer with third-party app complications that let users see news headlines, upcoming flight times and more. Time Travel allows users to conveniently explore events in the future by scrolling the Digital Crown™.

Apple Watch is available in two different sizes, 38 mm and 42 mm, in three collections, Apple Watch Sport, starting at $349 (US); Apple Watch, starting at $549 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

Apple Watch requires iPhone® 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus, iPhone 6s and iPhone 6s Plus running iOS 8.2 or later.* watchOS 2 and iOS 9 will be available beginning Wednesday, September 16 as a free software update.

*To use all watchOS 2 features, download iOS 9.

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Deals: Apple’s Official Magsafe Charger Hits $30, Apple Watch Sport Bands From $25, More

It’s iPhone 14 pre-order day, and we’re notably tracking quite a few first-party accessory discounts to kick things off. Leading with the official MagSafe Charger at $30, there’s also Apple’s Leather MagSafe Wallet dropping down to the same $30 price tag. And for those eagerly awaiting Apple Watch Series 8 models to arrive, official Sport Bands start from $25. Hit the jump for all that and more in the latest 9to5Toys Lunch Break.

MagSafe Charger drops to $30 for iPhone 14 pre-order day

It’s iPhone 14 pre-order day, and for those upgrading to Apple’s all-new handsets, Verizon is marking down one of the must-have first-party accessories. Right now you can score the official Apple MagSafe Charger for $30. Also available for the same price at Woot. Down from the usual $39 price tag, today’s offer amounts to $9 in savings, matches our previous mention, and is the best price in months.

Whether you have a shiny new iPhone 14 series handset arriving next Friday or just want to finally try out the tech with an existing 12 or 13 series handset, Apple’s MagSafe Charger is quite the notable buy on sale. It provides 15W charging speeds and will magnetically snap right onto the back of your device.

Outfit your iPhone 14 with Apple’s Leather MagSafe Wallet

Alongside the official MagSafe charger, Woot is now also offering the original Apple Leather MagSafe Wallet for $30. Originally fetching $59, today’s offer amounts to $29 in savings while delivering one of the best prices to date at $10 under our previous July mention.

While not the latest models with Find My integration, this official Apple MagSafe Leather Wallet sports much of the same features otherwise for iPhone 13 and 12 series owners. The specially tanned and finished European leather build pairs with built-in magnets to snap right onto the back of your device, and can hold two different IDs or bank cards in place. Get a closer look in our hands-on review.

Official Apple Watch Sport Bands are Series 8-ready from $25

Amazon is now discounting a selection of Apple Watch Sport Bands in several colorways. Headlining is the Midnight style at $37, which is matched at Best Buy and drops down from its usual $49 going rate. Delivering a new all-time low, this is one of the first discounts we’ve seen on this specific colorway and arrives as that best price status with 25% in savings in tow. There are also other offerings detailed below starting at $25. 

Comprised of a soft, breathable high-performance fluoroelastomer material, the official Apple Watch Sport Bands arrive in a variety of colors to either mix up the daily stylings of your wearable or refresh an aging option. Already ideal for working out and other tasks, the Nike+ editions which are also on sale double down on the fitness-focused design with compression-molded holes for added comfort. Check out all of the options here.

Save $100 on M2 MacBook Air Wemo’s HomeKit Stage Scene Controller with Thread falls to new $40 low

Amazon is now offering the Wemo HomeKit Stage Scene Controller with Thread for $40. Normally fetching $50, this is one of the first overall discounts to date at 20% off. We’ve seen some quite small discounts so far, but this is the first sizable one and a new all-time low at that.

Best trade-in deals

9to5Mac also keeps tabs on all the best trade-in deals on iPhone, iPad, MacBook, Apple Watch, and more every month. Be sure to check out this month’s best trade-in deals when you decide it’s time to upgrade your device. Or simply head over to our trade-in partner directly if you want to recycle, trade, or sell your used devices for cash and support 9to5Mac along the way!

Subscribe to the 9to5Toys YouTube Channel for all of the latest videos, reviews, and more!

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Lg Watch Sport Review: Android Wear At Its Best

Our Verdict

If you are definitely going to be able to charge it every night and you don’t mind paying for the LTE functionality you may not be able to use, then the LG Watch Sport is one of the best Android smartwatches ever made. Android Wear 2.0 is very good and is definitely the best choice over Tizen unless you’re using a Samsung phone. But the Google Assistant is weak for a headline feature and the battery life just isn’t good enough. Smartwatches that limp towards lunch on Day 2 still please, but the fact the Watch Sport sometimes dies before you’re home on Day 1 isn’t good enough. You shouldn’t have to turn off half the functions of the product to make it last the day. It’s is one of the better smartwatches out there, but like most of them, it’s not without its infuriating flaws.

Android Wear has been kicking about for a while, but it has taken some hardware and software mistakes for us to get to the LG Watch Sport. Google handpicked LG to release it, the first smartwatch to ship with Android Wear 2.0 along with the cheaper, less featured LG Watch Style. 

It does so much right. It’s circular, it’s fast, build quality is brilliant, it looks the business (if you’re into grey) and the interface is an uncluttered pleasure to use. It is more intuitive than an Apple Watch.

But it’s large, and the battery lets it down big time. If you’re planning on a day of GPS navigation or hardcore run tracking, the Watch Sport might just let you down. For everyone else, it’s the very best of the frustrating charge-it-every-night smartwatch brigade.

Then again, we charge our phones every night, right?

Where can you buy it in the UK?

Here’s the catch – there is till no UK release date for the Watch Sport despite the fact we’ve got our hands on one. It’s still US only, and retails for $349, though at the time of writing is available from $249.99 from AT&T on contract.

You should be careful if ordering from the US though. Because the watch can take a SIM, you need to get it on contract in the States. It’s a tad confusing and this review goes into more depth on that.

Design and build

There’s no doubt that the LG Watch Sport is a premium thing. The heft is evident as soon as you pick it up, housed as the main unit is in a metal chassis. The attractive circular screen is a 1.38in P-OLED that brings Android Wear 2.0 to colour poppin’ life. More on that in a bit, but it’s good news. It’s also great to see no ugly flat tyre at the bottom of the screen. 

If the Watch Style is breezy-take-it-easy in terms of design, then the Watch Sport is the no-nonsense version. It’s very different and these are two devices for two quite different consumers.

I like the design but it is unquestionably masculine, the whole thing coloured titanium (though there’s also a blue version), paired with the mostly dark OS makes for something you might expect to see on the wrist of someone in a sci-fi epic.

It’s big and fairly heavy too. That’s because it’s got LTE tech, NFC, GPS and a heart rate sensor crammed into its tiny body. You control everything via the touchscreen and the three buttons on the right edge; the middle one is an excellently tactile crown that you can use to scroll through menus.

The strap is rubberised and sits circular, following the natural curve of your wrist. The whole thing might well dwarf that wrist though – I recommend trying one on in store if possible before taking the purchase plunge, but yes, you’ll have to be in the US.

The underside has a bit more chunk than you might expect, and this is to allow for a nano-SIM tray. A proprietary tool in the box allows you to take off the underside of the case to get at it. This cover also protects the heart rate sensor.

On my wrist I found it less intrusive and bulky than the initial impression gives. It catches on stiff cuffed coats a bit, and it won’t add to a dainty look, but I found it more comfortable to wear all day than the Samsung Gear S3 Frontier. 

The buttons are wonderfully tactile, and the crown is just as good (and easier to turn) as the one on the Apple Watch.

Features and specifications

The Sport’s spec sheet makes for good reading. It has everything you could possibly cram into a smartwatch in 2023. Google worked with LG to make sure it was the Watch Sport (and Style) that introduced the world to Android Wear 2.0, so we have a high-end Qualcomm Snapdragon Wear 2100 with 4G LTE powering the 1.38in P-OLED display. It looks great, with a 480×480 resolution and 348ppi.

The unit measures 45.4 x 51.21 x 14.2mm and is watertight to IP68 standards, but apparently only 1.5m for 30 minutes, so you can’t really swim in it. There’s 4GB of on board storage for music on the go without your phone, and a healthy 768MB RAM.

Unfortunately, we’ve been unable to test the LTE aspect of the Watch Sport as its functionality only works in the US. US networks AT&T and Verizon allows the linking of your phone’s SIM to a second SIM in the watch, allowing you to saunter off without your phone but still make and receive all your calls and messages.

UK networks don’t yet have the ability to offer this to consumers over their networks, and even when I put a nano-SIM in the Watch Sport just to test, nothing happened. At the time of writing, a UK price and release date is still unconfirmed, and the fact LG hasn’t produced a non-LTE model is probably why.

If you decide to import one though, I didn’t miss the LTE functionality, and it worked very well for me without it.

LTE for all regions is surely the next logical step in the evolution of smartwatches. Much like Samsung’s Gear S2 and Gear S3 though, any potential UK release is likely to remain Wi-Fi only on these shores.

GPS is also included on the Watch Sport, meaning you can go off on a run without your phone and the Watch Sport will track exactly where you’ve been. Oddly though for a watch called Sport, it doesn’t feel like a runner’s gadget such is its uniform design, but it performs well enough to earn its name.

Also crammed into it is Bluetooth 4.2, Wi-Fi, an accelerometer, barometer, microphone, speaker, NFC for mobile payments and an ambient light sensor that’s joyously hidden in the display, not in a black window at the bottom of the screen like on the Moto 360 2. 

More annoying is the wirelessly charged 430mAh battery. Not that you can fit a larger one in this form factor, but with so much for a small power pack like that to run, I didn’t expect much. I was unfortunately right – the watch barely makes it through a day.

Taken off the bundled wireless charger at 7am, and without a workout that would need GPS, the watch limped towards 20% by about 6pm. 11 hours of continuous use maybe, but it bugged me. Sure, most charge an Apple Watch every day but even the first-gen Apple Watch can do a day comfortably.

It’s a poison chalice with smartwatches – if you want to use all the bells and whistles (and you do, that’s why you bought it) then the tiny cells in these things just aren’t enough for more than a day tops. That’s OK because you’re probably going to go home every night and stick it on the dock, but if you travel then this thing, like most, is going to die on you.

I got round the poor battery life by turning off the always-on display, turning down brightness, turning off NFC, Wi-Fi and GPS. It works, but it stunts the function and experience. It’s something all decent smartwatches suffer from.

We put up with it on our phones, but even though the simple fact that you can’t fit a larger battery in the Watch Sport, it’s still unacceptably bad battery life. I can’t help but feel LG could have worked closer with Google to optimise the noticeably quick drain.

Software and everyday use Android Wear 2.0

Google made Android Wear 2.0 the headline act when the Watch Sport was announced, and rightly so as it’s a brilliant OS. Google Assistant makes its debut here on a wearable, and it works pretty well. It also only knows English and German at the moment though, the lazy rotter. Still, chatting into a watch almost makes more sense that barking commands at a smartphone, but it remains an unnatural thing to do.

Android Wear 2.0 is a visual improvement, with menus clearer and easier to navigate. The Sport’s rotating crown is excellent and makes it simple and intuitive to scroll through menus, though if you’re used to other smartwatch operating systems it might be a bit confusing.

You need to tap the screen to enter apps and swipe right to go back in a menu, but once learned it’s a breeze. I particularly enjoyed the Google Keep integration; it’s easy to assign a complication to your favourite watch face and view or add a note. It’s great for shopping lists for example, as you don’t have to clutch your phone, keeping your hands free.

Google’s apps

In fact much like the Samsung apps on Samsung’s Tizen watch OS, the experience with the Watch Sport is best when you stick to Google’s own apps. The integration is brilliant, evidenced in my use of the Fit and Android Pay apps. Decent third party apps are the usual suspects such as Citymapper with its excellent turn-by-turn alerts.

I ran and cycled at the gym, recording both sessions with the watch (you can pick between outdoor and indoor for both of these). It gives you a live read-out of time, calories and distance but you can swap these for other metrics if you want (hard to do on a treadmill, so do it before you start).

This all works through the Google Fit app on the watch, syncing with the same app on an Android phone, but it also works with iOS. You also obviously need the Android Wear app to keep things ticking over from the start, but it’s an OS that allows you to do most of it on the watch itself, which I like. You have the Play Store is on your wrist, though limited to fewer apps of course.

Google Assistant

The watch also has Google Assistant right there on your wrist. I had trouble pairing it with a BlackBerry KEYone though, so you may have the same trouble. It worked with an LG G6 and Google Pixel (two phones that have the Assistant built in, as opposed to the older Google Now).

On first test with the Pixel, the Watch Sport reacted to ‘set alarm for 7:45am’ very quickly, doing just that. Then it struggled.

It recorded me asking ‘When is the Monaco match?’ but took at least fifteen seconds to give me a Google search result. Worse was when I said ‘email Chris Martin’; rather than open an email to my colleague it sent another Chris in my contacts the word ‘Martin’. Not only is this tech evidently still flawed, I now look like a weirdo.

The limits of the Assistant on a watch are more than on the phone. It has a way to go, and the fact it just doesn’t work sometimes isn’t good enough.

Home screen, Agenda, music controls and Google Assistant on the LG Watch Sport

Does it work with an iPhone?

Use with an iPhone is limited too. You can’t interact with iMessage; you only get incoming notifications. Calendar syncing is also dodgy and you have to pick between Google or Apple. You will probably want both, but you can’t. Also you can only use one Google account at a time, and you need to connect to Wi-Fi to access the Play Store directly from the watch as you don’t have the Play Store on an iPhone.

Supposedly there is some Google Assistant functionality, but when I tried to set it all up on an iPhone 7, it left me with a spinning wheel telling me to ‘check your phone’. Nothing happened. I gave up.

Basically, don’t get the LG Watch Sport if you use an iPhone. There are far too many compromises, the integration is buggy and the experience is terrible. Get an Apple Watch. 

Everything else

On the bright side, when paired with an Android phone I used the Android Pay function with ease and the experience is seamless. It’s so handy once you start using it, and the LG Watch Sport makes it easy, as long as it hasn’t died on you by the time you need a pint after work.

There’s a ton of new things stuffed into the OS, like handwriting recognition for quick replies to messages, a surprisingly not fiddly thing to do well first time. Presentation is everything on wearables because of the limited size of display, and the combination of hardware and software here works well. You can tell LG and Google worked closely to achieve it.

Google has been smart to just clean up Android Wear with vibrant app icons and largely dark backgrounds to save battery life (whites use more power). The update makes the watch feel like a tiny Android phone, notification tray and all, even more so than the original version of the OS.

But as ever, you’re buying into the innate simplicity of a smartwatch. Simple is the most useful; Google’s charmingly uncluttered calendar interface, the ease of notification management, the music control widget. It’s all here, and it flows excellently and intuitively in day-to-day use.

Specs LG Watch Sport: Specs

1.38in (480×480, 299ppi) P-OLED display

Android Wear 2.0

1.1GHz Qualcomm Snapdragon Wear 2100 CPU


4GB storage

IP68 dust and water resistance

802.11 b/g/n Wi-Fi

Bluetooth 4.2 LE

430mAh non-removable battery


An Overview Of Apple Watch Apps And Software

We’re still trying to sift through all of the information Apple dropped on us this morning regarding its new smartwatch, and I have to admit, it’s been tough. There is just so much to this device, and so much it can do, it’s tough to figure out where to begin picking out points of interest to pass along to our readers.

But we knew for sure that we wanted to highlight some of the software features and apps Apple showed off for its Watch today, such as Phone, Messaging, Siri and more. So we put together a brief overview, if you will, highlighting what we thought were some of the Watch applications and features worth noting.


Receiving a message on Apple Watch is as easy as you’d expect. Once you’ve been notified (more on that in a minute), you can choose to read it, delete it or respond to it. Sending messages is also fairly easy, thanks to dictation and smart replies. The Watch can actually suggest responses to you based on the incoming message and the things you write most. Or, you can skip text altogether by sharing an animated emoji, which you can customize yourself.

Email works the same way. You can read the message, flag it, mark it as read or unread, or move it to the Trash. Or you can elect to open the message on your iPhone, where you can type a lengthier response.



Fitness software on the Apple Watch is broken up into 2 apps: Activity and Workout. Activity provides a simple graphical overview of your daily activity, with three rings telling you everything you need to know. The Move ring shows how many calories you’ve burned, the Exercise ring shows how many minutes of brisk activity you’ve done, and the Stand ring shows how often you’ve stood up to take a break from sitting.

The workout app takes things a little bit further, showing real-time stats for cardio workouts such as time, distance, calories, and pace. It allows you to set goals for each workout, and encourages you to meet or beat those goals along the way. Your workout is included in your Activity app measurements for the day, and the data is funneled into the Health app on your iOS 8 device.



Yes, Apple Watch features Siri integration as well. The Watch version of the digital assistant allows you to accomplish many of your favorite voice command tasks without pulling your iPhone out, including dictating a message, asking to view your next event, finding the nearest coffee shop or restaurant, and much more.

Alerts & Notifications

Apple Watch uses new Taptic technology (essentially haptic feedback) to ‘tap’ you for alerts and notifications. There are subtle audio cues too, and each notification has its own unique character.

You can also choose to have notifications show up on your Apple Watch for apps (both stock and third-party), and notifications built with WatchKit will allow you to take action or respond right from your wrist.


WatchKit is Apple’s developer platform for Apple Watch, which will allow devs to create and submit third-party apps for the device. WatchKit apps can incorporate Glances—a gesture that involves swiping up from your watch face to expose at-a-glance information, as well as actionable notifications, and other unique-to-Apple-Watch features.


Over two million combinations of customizable watch faces

Friends – shortcut icons to those you communicate with most

Sketch – draw in real time with friends

Walkie-Talkie – use the built-in speaker and microphone to trade sound bites with friends.

Tap – let friends or loved ones know you’re thinking of them with a silent, gentle tap they’ll feel on the wrist

Heartbeat – when you press two fingers on the screen, the built-in heart rate sensor records and sends your heartbeat

Calendar app – see what’s next in your day or upcoming week. Apple Watch sends you meeting reminders, as well as calendar invitations you can accept or decline directly from your wrist

Maps app – see your current location and get directions, highlighting the best route with turn-by-turn navigation

Music app – control the music on your iPhone without taking it out of your pocket, or listen to music directly on Apple Watch

Remote app – control iTunes and Apple TV using Apple Watch

Remote Camera – Apple Watch doubles as a remote for the iSight camera on your iPhone and doubles as a live display

Stopwatch, Timer, World Clock, Alarms

View Stocks and Weather information

Watered down versions of Photos and Settings apps

Continuity support – start something on Apple Watch—writing a message, reading news headlines—and finish it on iPhone

The Best Free Tally Counters For Iphone And Apple Watch

Put away your pen and paper when you need to take a count and use a handy app for iPhone and Apple Watch. You might be taking a head count for attendance, tracking the number of people in a line, or counting the number of items. Having an app for your iPhone makes it easy, and having one on your wrist is even better.

Whatever it is that you need to count, these are the best free tally counters for iPhone and Apple Watch.

Tally counters with extra features

If you like the idea of a tally counter for iPhone and Apple Watch that offers a few extra features, these are the apps for you.

Tally – A Counter and Dice

As you can see from the name, this first app gives you a tally counter and dice roll wrapped into one. Tally – A Counter and Dice lets you count one at a time as well as in increments of five or 10. This can really come in handy for speeding up the counting process.

To use the counter, just tap the plus or minus signs and to reset the count, double-tap or tap and hold the center number.

Tally – A Counter and Dice notable features:

If you need a roll of the dice, the app lets you do that with two different options for six or 20 on the die.

The app also offers a cool Billboard feature on Apple Watch. Tap and hold to select Billboard. You will then see the app on your iPhone turn into a full-screen number. As you tap on your Watch to increase or decrease the number, it will change accordingly on your iPhone.

Tally – A Counter and Dice is a great counter for your iPhone and Apple Watch with a few little extras.

Availability: iPhone and Apple Watch



Trivit is another good choice for a tally counting app. Tap to add Trivit, which is your count, and give it a name. Then, tap to count up or use the minus sign to subtract from the count.

Trivit notable features:

You can adjust the app settings for color, vibration, and resetting or removing counters.

All Trivits and counts are synced between your iPhone and Apple Watch.

If you want an app that lets you create multiple counters at the same time, Trivit is the one for you.

Availability: iPhone, iPad, and Apple Watch


Countr – Quick Count

If you like the idea of synced counts with your devices, as with Trivit, then check out Countr- Quick Count. It’s a simple app with a single counter on a nice big screen that you can change to dark mode if you prefer. Just tap the plus and minus signs for your count.

Countr – Quick Count notable features

Change settings to up your step count, swipe direction, shake to reset, and enable sound, an icon badge, and dark mode.

When you need to switch between your iPhone and Apple Watch to take a tally count, Countr is an excellent app.

Availability: iPhone and Apple Watch


Basic tally counters

If you don’t care about bonus features and just want a tally counter for iPhone and Apple Watch that is basic and does exactly what you need, then check out these apps.

Hypno Counter

With Hypno Counter, just tap the plus or minus signs to count up or down and hit the Reset button to start over.

Availability: iPhone and Apple Watch

Cost: Earlier, it was free. Now it’s $0.99.


Simply Count

Simply Count gives you three buttons to count up, count down, or clear your tally count.

Availability: iPhone, iPad, and Apple Watch



HeadTally is a basic counter that lets you tap to increase the number or swipe to decrease it. To start over, tap Clear on your iPhone, iPad, and Apple Watch.

Availability: iPhone, iPad, and Apple Watch


Tally counters for iPhone and Apple Watch give you the handiest ways to count people, objects, or even how many laps around you walk the track. Are you going to give one of these apps a try, or do you have a different one for your devices that you’d like to share?

Check out next:

Have 80% Of Apple Watch Owners Used Apple Pay?

Have 80% of Apple Watch owners used Apple Pay?

Today a study has been released in which Apple Pay appears to be being used by 80% of all Apple Watch users. Carried out by Wristly, a private research group, it’s a headline grabbing figure for Apple’s mobile payments service, which gets a dedicated button on the Apple wearable. Nonetheless, as with any such study, there are some lingering questions to take into account.

Wristly reached out to a collection of people they call their “Inner Circle,” people who have signed up with the company as Apple Watch owners. You need to have an Apple Watch for as long as you’re a member of the Inner Circle.

Wristly isn’t a traditional analyst group, per se. Instead, they’re focused on the Apple Watch as a “catalyst” for wearable growth in general. Below you’ll see the company’s “About” page.

The Wristly Inner Circle asks the following of you: “Once a week, [Wristly] will ask you 5 quick questions, and in return you will be first to get the insights.”

The first question asked was “How did you first use Apple Pay?” Here’s where the 80% comes from – every respondent who has used Apple Pay at least once, even if they’ve only used Apple Pay once.

The majority of these respondents suggest that they’ve used the iPhone to pay for something with Apple Pay – 56% of the total used an iPhone in a retail environment with Apple Pay. 19% actually used the Apple Watch to use Apple Pay for the first time.

That works out to approximately 190 Apple Watch users in this study – out of a total of 1013 Apple Watch owners – who say they were introduced to Apple Pay via the wearable.

In the research paper “Wristly Insights”, it’s claimed that “various surveys published in 2024” suggest that “Apple Pay usage level” on the iPhone 6 was at around 15% to 20%.

Later in the study they take a portion of the set of those that’ve used Apple Pay in the past and ask them the following:

The study goes on to say that “All in all, our research suggests Apple Pay on the Watch is a delightful experience…” followed by a survey question which asks which way these Apple Watch users prefer to use Apple Pay.

Finally come “Statements about the Apple Watch and Apple Pay” ranking system. Users were asked to read statements about the Apple Watch and say whether they Agree, Disagree, or Neither Disagree or Agree.

While studies of this sort are interesting, the relatively small subset of respondents does require taking into account before too many conclusions are drawn. Until Apple itself gives us some solid figures, it’s hard to know exactly how widespread Apple Pay is among Apple Watch wearers. That may well happen on September 9, when the Cupertino firm is expected to hold an event to launch the new iPhone 6s, among other things.

[Article updated 8/18 to clarify first-usage statistics]

VIA TechCrunch

SOURCE Wristly

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