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TCP is the de-facto transport protocol on the Internet. It makes sure to send, and receive information across the internet for every type of content. It’s everywhere. When you load a website or send an email or watch a movie on YouTube.  Today, it is one of the core protocols of the Internet Protocol (IP). It is also responsible to make sure to manage data sent in a way, that there is no congestion anywhere. That said, TCP/IP can be optimized even further. In this post, we are sharing how to analyze and optimize TCP/IP with TCP Optimizer. It’s a software that can optimize TCP/IP.

Analyze & Optimize TCP/IP with TCP Optimizer

There are two parts. The first is Analysis, and the second is Optimization. You can analyze by visiting this link on their website. The analysis displays a bunch of messages which you might not totally understand except for bits, and pieces. The basic idea one can easily understand is there are a few settings for TCP which can be changed so more data can be sent across. The default settings restrict the amount of data.  You will get details about MTU, MSS, RWIN, and so on. What you should look is if there is anything which suggests you change values, and optimizes TCP.

I got the following messages:

MTU is optimized for PPPoE DSL broadband. If not, consider raising MTU to 1500 for optimal throughput.

MSS is optimized for PPPoE DSL broadband. If not, consider raising your MTU value.

RWIN is not fully optimized. The unscaled RWIN value is lower than it should be. You might want to use one of the recommended RWIN values below.

Keep this page open, as you will need it for optimizing the TCP on your PC using their software.

How to optimize TCP/IP

TCP Optimizer is a portable software which changes few things on the network level, and few on registry settings. The best part is that its a portable application of a very small size. Suggest you keep a copy in your Inbox. Once you download it from here, launch it with admin privileges.

Once launched, it will run a bunch of commands which helps it to get the settings on your PC.

The first thing you should do is select the right internet speed using the slider on the software.

Next, look at the analysis you got above, and see what values you can change. If you are not comfortable, you can skip it.

There are four options: 

Default — Anytime you want to fall back to original settings, choose this.

Current — Current settings

Optimal — Safest method which lets the software choose the best for you.

Custom — Use this if you know this clearly.  In my case, I changed the MTU value to 1500 and also optimized RWN value.

Features of TCP Optimizer:

If your PC has multiple network adapters, you can optimize each of them.

Restore / Backup settings.

Direct option to reset TCP/IP and WINSOCK.

Under the custom option, you can choose different types of optimization including disabled, highly restricted, normal, restricted and experimental.

You can always switch back to the default Windows settings.

Check MTU/Latency.

After it applies new settings, it will ask you to reboot the PC for the best results. I will always suggest keeping an eye on your internet browsing performance and making sure it has either remained the same or has improved. In case there is a problem, choose to roll back to default Windows Settings.

Fun Fact – Windows comes with an Window Auto-Tuning feature which was first released with Windows Vista. It is available in Windows 11/10, and many disable it because of some issues. The primary reason to disable it is when you use an old router and auto-tuning doesn’t go well with it.

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25 Ways To Optimize Your Windows 10 Pc For Gaming

Windows 10 is the platform of choice for PC gamers for a reason. Not only is Windows 10 compatible with almost all major PC games from the last couple of decades, but you can also tweak a number of built-in settings and third-party software to get the best possible performance for playing your favorite MMORPG or battle royale games. So today, we will discuss the best ways to optimize the performance of your Windows 10 computer for gaming.

Optimize Your Windows 10 PC for Gaming (Updated 2023)

In this article, we will discuss different software solutions to optimize the gaming performance of your Windows 10 PC, along with a few hardware upgrades that will offer the best results. So read on to know more about how you can extract the best out of your computer while playing games like Fortnite, Assassin’s Creed Valhalla, GTA V (with mods), Ark: Survival Evolved, Red Dead Redemption 2, Call of Duty, Destiny 2, Apex Legends, Rainbow Six Quarantine, and more.

Software Solutions to Improve Gaming Performance in Windows 10

To improve gaming performance on your Windows 10 machine, you can carry out several tweaks and changes. Most of them are software-based, which means you don’t even need to spend any extra money to get them done. Here are our recommendations:

1. Enable Game Mode in Windows 10

Perhaps the easiest and most obvious way to tweak performance on your PC is to enable the ‘Game Mode‘ in Windows 10. The feature stops background activities like Windows updates and app notifications to help boost FPS in your games.

2. Lower Your Game’s Resolution and Graphics Settings

If your PC is a super-high-end beast, you probably don’t need much tweaking anyways. But if you are like the rest of us and have to make do with something less than top-tier, you may need to make some sacrifices in the graphics department for smoother gameplay. Lowering your game’s graphics settings can improve FPS by easing the load on the GPU. It won’t have to support as many pixels with each frame.

Most dedicated gaming PCs of relatively recent vintage can handle 1080p@60FPS in most games. However, some might struggle to support 4K or even 2K resolutions, while your typical office laptop might even struggle with 1080p gaming. So make sure you try out a few options to find the optimal balance between graphics quality and higher FPS.

Some games will have simple settings like ultra, high, medium, and low, while others have sliders, numerical settings, etc. Here’s a quick look at some of the options in PUBG.

3. Update Graphics Drivers to Optimize Windows 10 PC for Gaming

4. Disable SuperFetch (SysMain)

SysMain (formerly SuperFetch) is a built-in Windows feature that improves startup times for apps and Windows itself. However, games do not generally benefit from it. Indeed, background activity often increases when it is enabled, but turning it off can improve gaming performance on your Windows 10 PC. Check out our detailed guide on reducing CPU and memory usage to learn how you can turn off SysMain (SuperFetch) on your computer.

Note: Disabling SysMain (Superfetch) is redundant if you’re using an SSD, but some HDD users might benefit from it.

5. Disable Prefetch

6. Enable Focus Assist

7. Switch Off Background Services

You can also prevent apps, including some Windows 10 services, from running in the background to optimize your PC for gaming. Services running in the background often take up additional system resources, thereby hampering foreground activities, including gaming.

8. Uninstall Redundant Programs and Bloatware

Windows tends to get slower with each installed program. One way to speed up your Windows 10 computer and reduce lag is to uninstall programs you no longer use. It improves your PC’s speed as well as power efficiency.

9. Optimize Power Settings

Some power settings can throttle the CPU irrespective of whether you are using a laptop or a desktop. So selecting a performance-oriented power plan can optimize your Windows 10 PC for gaming.

10. Disable Mouse Acceleration

11. Tweak Your Nvidia Control Panel or Radeon Control Center

Graphics drivers from Nvidia and AMD come with their own control panels that let you tweak the graphics settings. For demo purposes, we are using the Nvidia Control Panel, but you can also tweak the corresponding options in the AMD software for similar results.

Maximum Pre-Rendered Frames: This setting controls the number of frames that the processor prepares before transferring them to the graphics card. Increasing this value generally results in smoother gameplay. However, you may notice some lag if you use your mouse and keyboard for gaming. To eliminate lag, set this to “1“.

Threaded Optimization: This option enables multi-threaded optimization for modern multi-core processors, and hence, should always be ‘On‘.

Vertical Sync: We have already discussed VSync and its importance in gaming in great detail, so check that out if you want to know more. For now, it would suffice to say that keeping it ‘On’ is generally a good idea to prevent screen-tearing and other annoying graphics glitches. However, disabling it allows games to run more smoothly in some cases. Disable VSync only if your monitor has a higher frame rate than your gameplay.

12. Disable Steam Auto-updates 13. Tweak Visual Effects Settings in Windows 10

GUI animations can be a hindrance to the performance of your PC, thereby preventing you from getting the highest FPS in demanding games. By default, Windows 10 appearance settings are tuned towards aesthetics, but turning them off will help improve performance.

14. Disable Nagle’s Algorithm

Nagle’s algorithm improves internet connection by reducing the number of packets that need to be sent over the network. It is helpful for slower connections but can contribute to latency issues when playing online games.

15. Defrag Your Hard Drive (HDD-only)

Another easy way to improve access time for Windows apps is to defrag your hard drive. Windows 10 offers a built-in defragment option, and you can access it by searching for ‘Defrag’ in the Windows Search Box. You can also download and install Piriform’s Defraggler (Free) for more power-user options. Do remember that de-fragmentation is only suitable for mechanical HDDs. You should never defrag SSDs because that reduces their lifespan.

16. Install/ Update DirectX 12

DirectX is a key element of the gaming experience on Windows 10. DirectX 12 is the latest version of the API tool, and it offers support for multiple GPU and CPU cores, better frame rates, lower power consumption, and enhanced graphical effects.

Windows updates generally keep the DirectX version updated, but make sure you check it manually by hopping over to the DirectX diagnostic tool. To do that, open the Run dialog box (Windows key + R), type in ‘dxdiag’ (without quotes), and hit Enter. You can now check your DirectX version.

17. Turn Off Accessibility Key Combinations

Nothing is more annoying than accidentally opening up warning windows while playing your favorite game. ‘Sticky keys’ can be a helpful accessibility feature, but it can also be a huge pain while gaming. That’s why we recommend turning off accessibility key combinations when gaming.

Show a warning message when turning on Sticky Keys, Toggle Keys, or Filter Keys from the keyboard

Make a sound when turning Sticky Keys, Toggle Keys, or Filter Keys on or off from the keyboard

18. Select the Correct GPU as Default for Gaming

In multi-GPU computers running Windows 10, you can manually specify which graphics card a Windows app/ game should use as default to enhance performance. So setting the high-end dedicated graphics card as the default for your games will optimize gaming performance on your Windows 10 PC. We have already discussed the subject in great detail, so check out our dedicated article on how to set default GPU for games and apps in Windows 10.

19. Overclock Your GPU Using MSI Afterburner

MSI Afterburner (Free) is one of the most popular free software to tune GPU settings. It is reliable, works on graphics cards from all brands (including non-MSI), and lets you monitor your hardware in real-time.

It not only lets you overclock your graphics card by increasing its clock frequency and voltage but also offers a fan speed control for the right balance between performance and temperature. MSI Afterburner’s OS Scanner feature helps automatically find the highest stable overclock settings for your card, giving you a smooth experience with higher FPS in even the most demanding games. For more details, check out our detailed guide on how to overclock your GPU using MSI Afterburner.

20. Keep Your PC Cool to Prevent Thermal Throttling

One of the biggest reasons for frame drops and laggy-ness in games is overheating. And one of the biggest causes of excess heating in PCs is a build-up of dust and cobwebs on the fans and other components inside your case. It can inhibit airflow, which is essential for the efficient cooling of any semiconductor chip, including the CPU, GPU, and RAM in your PC.

Hardware Upgrades to Improve Gaming Performance in Windows 10

Alongside the software tweaks and fixes mentioned above, you can also make a few changes to your PC components and network equipment. Here are some of the key changes we recommend:

21. Ensure Optimum Broadband Speed and Latency

A slow internet connection with high latency can cause lag and slower response times in games. While a fast, low-latency broadband connection won’t increase your FPS, it will help reduce lag, thereby improving response times and increasing gaming performance.

So check the quality of your broadband connection, and if it isn’t fast enough or has high ping times to the server of your favorite game, dump it for something better. You can test your internet speed on Ookla, chúng tôi Google, and many other sites and apps. You can also employ a Wi-Fi mesh network or upgrade to Wi-Fi 6/6E routers to ensure optimum speeds.

22. Upgrade Your Graphics Card

One of the best ways to upgrade your gaming experience is to upgrade your graphics card. While they can be expensive, having faster GPUs can improve your FPS count significantly, resulting in much smoother gameplay. If your power supply (PSU) permits, you can also add a second unit of your existing GPU (in SLI or Crossfire) to create a multi-GPU setup for enhanced gaming performance.

23. Upgrade to an SSD

With SSD prices hitting all-time lows, there’s no good reason not to ditch mechanical hard drives for good. That’s especially true if you are a gamer, given the massive performance gains offered by solid-state drives in terms of read/ write speeds. They not only deliver faster Windows 10 boot times and lightning-fast access to programs, but they also improve your overall gaming performance significantly. Check out the best budget gaming SSDs you can buy in 2023.

24. Add More RAM

As of March 2023, you can easily get a 16GB 3200MHz DDR4 RAM kit without any fancy lighting for under $100. However, fancy modules with RGB and tighter timings can cost significantly more. Check out the best RAM for gaming at all price points.

25. Reinstall Windows or Get a New PC!

This is the nuclear option, the last resort. If nothing else works, chances are, your PC is too old to run modern games with high hardware requirements. So a complete overhaul may be to get the best gaming performance out of your Windows 10 computer. It may cost you a pretty penny but will offer you the best experience.

If you’re unsure about dropping a large chunk of change on shiny new hardware, reinstall Windows 10 to see if that helps optimize your PC for gaming. Sometimes, years of abuse and neglect can mess up Windows installations beyond repair, and a reinstallation may fix that. This way, you can get better performance without spending a penny.

Get the Best Out of Your Windows 10 Gaming Rig with These Simple Fixes

Despite increased support for macOS and Linux from game developers, Windows 10 is the go-to choice for most PC gamers worldwide. However, the OS still has a few issues that you need to iron out before it offers you optimal gaming performance. So use this in-depth guide to optimize your Windows 10 computer for the best gaming performance. Once you have done that, check out the best tips and tricks to speed up Windows 10, the best ways to improve battery life of your Windows 10 laptop, and the best mechanical keyboards for gaming.

Zonealarm Free Firewall For Windows Pc

Security has gone more secure! An update to the leading free firewall software, ZoneAlarm has been released adding more features and tweaks to the software. ZoneAlarm Free Firewall his available for public download. The latest update is said to have some UI tweaks and a new Privacy Toolbar which is an indication of Windows 11/10/8.1 support.

ZoneAlarm Free Firewall for Windows PC Product highlights:

Get protected against inbound and outbound cyber attacks

Block unwanted traffic and control program access to the internet

Become invisible to hackers and guard your personal data

Secure your browsing experience with Web Secure Free

The free version offers:

Anti-Phishing: Protects your private information from phishing attacks while you browse online. Scans URLs to prevent you from entering your personal information on websites that are known to carry security threats – Included in Web Secure Chrome Extension.

Early Boot Protection: With Early Boot Protection, your PC can detect whether it’s running a trusted operating system or a dangerous rootkit, hence protecting your computer.

Identity Protection: Helps prevent identity theft by guarding your personal data; alerts you daily of any changes to your credit report, which often indicate identity theft.

WiFi PC Protection: Monitors programs for suspicious behavior and shields you from hackers, identity thieves, and other online threats when you connect to an unsecured network.

Traffic Monitoring: Two-way firewall monitors the traffic entering and exiting your computer network, making your PC invisible to hackers and stopping spyware from exposing your data to the internet.

Safe Search: Search the web securely and get alerted of dangerous sites before accessing them. Our Safe Search engine lets you know which sites are safe to enter and which to avoid.

This update is marked as an important update as it adds more security features to your existing firewall. The Privacy Toolbar is compatible with Google Chrome, Microsoft Edge, Mozilla Firefox and Internet Explorer so you can run it on Windows 10 as well. The security toolbar adds some essential features to the ZoneAlarm Free Firewall. It will defend your online identity and prevents any website from tracking your personal data and keep your private data secured and maintain privacy.

The first button on the toolbar is the ZoneAlarm logo, which links to the ZoneAlarm website. Next is a Text box that lets you make a search query using the ZoneAlarm search engine. After the search text box, there is a small Facebook button that links to the ‘Facebook Privacy Test’ app by ZoneAlarm.

To use this Facebook Privacy Test app you need to log in to your Facebook account and let the app access your posts, friend list and etc. This app is really helpful as it scans your Facebook account and fetches the privacy score of your profile. It provides you with statistics and your final grade. With the help of information provided by the privacy test results, you can change your account’s settings accordingly and push your security grade a little up.

These were some of the new features of the security toolbar introduced in this update. In addition to this toolbar, some minor UI adjustments had been made to make it easier to use and operate. These adjustments in the UI play an important role in maintaining the security of a device. Even after this update, the ZoneAlarm firewall remains free and among the best firewall.

Google Optimize Tutorial For Beginners

Welcome to our Google Optimize tutorial!

Today, we’ll be discussing how to A/B test a website with the free experimentation tool from Google. 

This is a practical read but not a short one. If you prefer to jump into action then I strongly recommend at least learning what we detailed in when you should optimize.

What we’ll cover in more detail:

Let’s get rolling.

What Is Google Optimize?

Google Optimize is a free tool from Google that allows you to improve the experiences of users on your website. The platform allows you to present to your audience different versions of specific pages of your website and test the most effective one.

Google Optimize uses three different types of tests: A/B Testing, Multivariate Testing and Redirect tests. 

For enterprise-level needs, there is a premium version called Google Optimize 360.

What Is A/B Testing in Google Optimize?

A/B testing is when visitors are shown two (or more) versions of a page to identify which one brings in more of the results you are looking for. 

The main page is called the original (or control) and the modified version of that page is the variant. When you A/B test, you show both pages to different groups of people (randomly chosen) to see which one performs better.

The purpose of this test is to solve a user pain point or a problem such as a decrease in traffic or revenue. In general, these changes are not very big. They typically are limited to testing elements. This can be as simple as changing a button color or a headline, etc.

Why Should I Use Google Optimize?

We’ll cover the three most common reasons to use Google Optimize – integration, cost, and ease of usage.

First, Optimize is well-integrated. That’s because it’s one of the solutions of the Google Marketing Platform, which provides a suite of tools like Google Analytics for businesses all in one spot. 

This means that Google Optimize can be linked to Google Analytics, Google Tag Manager, and Google Ads. It removes the need to switch between scattered platforms to get the marketing job done. 

Follow these links to link your Google Analytics and Google Ads accounts to Google Optimize:

Second, it is free to use. Although the upgraded version (Google Optimize 360) provides additional capabilities, the free version is more than sufficient for most companies. 

When GA4 replaced Universal Analytics, the change came with integrations, customizations, and additional features which used to be only available to Optimize 360 users. 

Although Optimize 360 and other platforms may be more suitable for large corporations, the free version still competes well above average compared to many other paid testing solutions.

Third, it is easy to use. You don’t need to know how to code and therefore don’t need to rely on a developer for your tweaks. 

When Should I Use Google Optimize?

There are plenty of helpful tutorials online to get you up and running, as you don’t need much to create your first experience. 

What this leaves out, though, are other prerequisites that go beyond installing the right Optimize snippet to your website. You’ll quickly realize that not everyone is ready for split testing.

The main concern relates to low-traffic websites, which refer to any site with less than 4,000 visitors per month.

However, we’ll show you a workaround if your traffic is low.

Marketing Forecasts

What are your funnels and how close are you to your numbers? Can you confidently tell the conversion rates for each of your funnel steps for the next 1-3 months?

These questions are relevant because measuring behaviors indicates quantitatively where problems and opportunities lie. Not only that, but they also allow you to guide or come up with a hypothesis for your experiments. 

Speaking of funnels, they don’t have to be complicated. 

A simple 3 step funnel including micro goals and macro goals can go a long way for businesses. Such a funnel can be easily set up via Google Analytics goals or by enabling conversions in GA4.

A concrete example could be turning these steps into GA goals:

After weeks of knowing what conversions you hit on average, you’ll be able to quickly identify bottlenecks and optimization opportunities. 

You should master predicting your conversion rates before jumping into split testing. You can optimize your websites for years this way without A/B testing.

Why am I mentioning forecasting? 

💡 Top Tip: Low-traffic websites can still leverage A/B testing by testing macro conversions. Figure out the funnel steps that you will enable as goals or conversions in Google Analytics.

Number of Traffic and Conversions

 Many people often ask how much traffic is needed to run A/B testing. 

Marketers do not have a conclusive answer. However, there are ranges and other factors to be taken into account for your test to be reliable or statistically significant. 

You will need approximately more than 10,000 monthly visits to your site minimum. Additionally, you’ll need a minimum of 100 to 500 conversions per month.

Still, there’s more to consider. That’s why calculators like this one solve these issues.

But again, the pro tip we shared with you about tracking your funnel steps in the previous section can help you obtain results if your site has low traffic.

We’ll also provide you with detailed solutions in the analysis section at the end of this post.

How to install Google Optimize?

To start, we’ll create a Google Optimize account and container that will be linked to Google Analytics. Afterward, we will install the Optimize code snippet either manually or through Google Tag Manager. 

We’ll show you both and explain which method to use for your situation.

Choose your account settings and remember to always get permission from your client or company before checking mark Benchmarking.

You will then select your preferences for emails sent to you related to Google Optimize. 

Your account and container are now created. You’ll land on a page inviting you to create your first experience.

A slide-in popup will appear with your container settings details. Here you can find four items: 

Your Google Optimize container name and ID 

The linking feature to your Google Analytics property

The Optimize code snippet to install on your website

The Chrome extension tool required to use visual editor (more on this later)

First, name your container. 

Simply select the edit button and give it a meaningful name.

Containers work the same as those in Google Tag Manager. Therefore, if you have multiple websites, you can create a new container for each.

A popup will slide on your screen. There you can choose a property to link to Optimize. 

Google Optimize provides different options and limits for each version. You can take a look at it here.

Great! You’ve connected your Google Analytics property. We’ll now automatically be brought back to our Containers settings in the first popup to continue our setup.

Now it’s time to install Optimize to your website. We’re now in the Setup instructions section where you’ll find your Google Optimize snippet. 

There are two ways to install Optimize:

hardcode one of the Optimize snippets in your website 

use Google Tag Manager. 

Note that the first method is considered best practice. However, there may be times when this method isn’t possible. This infographic explains which method you should use in each situation.

You may wonder what to pick between the synchronous and asynchronous snippets. To simplify things, 90% of the time you’ll use the synchronous snippet (optimize.js). 

In addition, this snippet is recommended for most users in the Optimize Resource Hub. This is the same snippet that you’ll find by default in your Container settings under Setup instructions.

If you work with a client, you must read the documentation to see if the other snippet (asynchronous) may be a better option. 

Regardless of which code snippet you choose, the location where you’ll hardcode it in the source code of your website matters. 

Some website builders like Squarespace allow you to place the code directly in the head via a code injection feature.

In the Container settings, the last piece of the Setup instructions is the Install the Chrome extension. You need this extension to create experiments and to use the Chrome browser.

Snippet Placement Exceptions

🚨 Note: There are exceptions when it comes to the snippet placement. For example, if you have a Data Layer script on your site, then the Optimize snippet must come after the Data Layer script.

Any of the following must be positioned before the Optimize snippet:

The Data Layer

Any scripts that declare JavaScript variables, functions, or set cookies

Not only this is bad when it comes to user experience, but it can also cost you money since users may sometimes have to wait for the page to load or be presented with a page where conversions may not be successful.

If you decide to use this snippet, copy the code here. Don’t forget to replace the container ID with yours. This applies also if you deploy it with Google Tag Manager.

Let’s visually see the best order for scripts/snippets placement. 

How to Install Google Optimize With Google Tag Manager

Let’s go over the steps to install Optimize with Google Tag Manager.

Back in our Container settings, copy the Optimize ID. 

In Google Tag Manager, go to Add a new tag.

Now follow these steps: Tag Configuration → Choose tag type → Google Optimize

Paste your Optimize container ID in the space under Optimize Container ID, and in the next section below in Triggering, choose the All Pages trigger.

Save your tag and let’s test it using the Preview Mode. If you’re not familiar with setting up tags and triggers, then take the time to read our Google Tag Manager tutorial for beginners.

We can see that our Google Optimize tag has fired.

Creating an Experiment in Google Optimize

Now, let’s create our first experiment. We’ll create an A/B test. 

Close the Container settings page. 

You will be prompted to name your experience. We recommend that you use a name related to what you intend to test. 

For example, if you’re going to change the header of an XYZ page, your experience’s name could be “header-xyz”. 

Add in the page you are going to use for your experiment. Simply paste the page URL in the space under What is the URL of the page you’d like to use?

At this point, you’ll be directed to the page of your experiment. There, you’ll find all the details and additional settings specific to your test. 

This variant is the new version of the original page we’ve entered before, except that it’ll have the modifications we want to test. This is the ‘B’ of the A/B test.

In our case, we want to replace the text of the search button with an offer. The search button has a text saying “Search”, and we’ll replace it with “Get a 20% discount.”

This is just for demonstration purposes. If you’ve followed our instructions on forecasting micro and macro conversions, then you’ll have a better idea of what to tweak. 

Let’s go back to our experiments page to look at the other settings. 

Targeting and Variants

We’ll focus on two features in targeting and variants: weight and edit.

You probably noticed the default weight proportions of 50% distributed to each variant. But what does it mean? Weight is the amount of traffic that you decide will go to each variant. 

The default of 50% means that there’s an equal amount of chance for visitors to see one page or the other.

🚨 Note: Weight proportions can impact your sales and other marketing efforts. Consider the impact of one variant receiving more traffic over some time. 

Weight can affect your sales and can impact your affiliates since traffic can be sent on a page with modifications that may turn away visitors. 

If you’re not sure how to distribute your weight, you can use this rule of thumb: 75% for the original and 25% for the variant. 

We can have some fun now as we edit the visual of the page of our variant. 

Here is where the Chrome extensions come in handy. 

You will land on your original page, but you’ll notice a bunch of HTML references and an Edit palette. 

It’s here that we’ll modify our variant. Remember, we want to modify the search button by replacing its text with a discount offer. 

A dropdown list of options will show up. Because we’re only interested in changing the button’s text, we will select Edit text.

You can select the options that suit your needs and skill level. 

You can modify whatever you want. For example, you could change the color and size of the button as well, by scrolling down the Edit element palette in the RGB field.

Now that we’ve changed the text, this is what our button looks like now: 

Back to our experiment’s page. Let’s continue our settings walkthrough. 

Our button needs to be available on our Demoshop website. So, wherever visitors navigate, this button must appear. 

We can use the following configuration to make sure our changes remain available on all pages. Let’s use the match type: URL and Contains.

🚨 Note: If your changes must remain only on individual pages, then don’t change the settings.

In Targeting and Variants, the last setting is Audience targeting. We will not use it for this tutorial, but you should definitely have a look. 

Audience targeting allows you to show your variants to different groups of users. These can be users coming from different campaigns (i.e., UTM parameters), devices, geography, etc.

Measurement and Objectives

Lastly, we’re going to optimize for our objectives.

Objectives are metrics you want to improve. They are essential to assess the performance of your variants and determine which one is the winner. They equate to goals/conversions in     Google Analytics. 

Objectives for a lead generation site can be form submissions or revenue for eCommerce sites. 

This is the reasoning behind having goals or conversions enabled in Google Analytics. Don’t worry if you don’t have any in GA, since Optimize makes it possible to configure them within its platform. 

There are 3 types of objectives proposed by Optimize. These are system objectives, Analytics goals, and custom objectives.

System objectives are common goals found across industries such as PageViews, revenue, AdSense revenue, and more. 

Google Analytics goals are those you configure in Google Analytics. You will find them in the list of goals in Optimize.

Custom objectives are those you can configure within Google Optimize. They are useful if you don’t have them set up in GA.

In our case, we’ll select Choose from list. The following area is where you can select your objective. Here you find Optimize system objectives and your Google Analytics goals, as well. Here, we chose Pageviews.

Description and Checking of Your Installation

We strongly recommend that you add a description of what your test is about. This is best practice, especially if you run multiple experiments or work for different clients. 

Starting Your Test

Lastly, you can’t launch your test without verifying your installation. On the same page, go to Settings.

Congratulations! Your test is now finally running.

How Do I Analyze Google Optimize Results?

Three main factors support the analysis of your results: time, conversions, and the p-value.

First, let’s locate all three of them before we look at how they work together.

These can be found in the Reporting section of your page at the top left corner.

Time-related results are given in the form of a message at the top left corner right under Reporting. Here the message says ‘Optimize experiments need to run for at least two weeks to find a leader’. Google Optimize recommends two weeks.

Your conversions are displayed under the second Experiment column. Since we selected Pageviews in our objectives, we’ll look at the conversion results under ‘Experiments Pageviews’. 

🚨 Note: The numbers 1046 and 1640 are not the number of PageViews for each variant. They are the number of conversions. 

Lastly, to make sure your results didn’t occur by chance, you need the p-value. You can find it under the Probability to be Best.

We know where our analysis factors are and at this time, we can learn how they come together to identify a winner. 


💡 Top Tip: Allow your experiments to run for 7 days. 

Experiments have time considerations. A test that runs for too long will cost resources and take up time that the company could use to optimize areas for more immediate results.

On the other hand, if the test is too short, your results won’t be reliable.

A good rule is for your tests to stretch past a period of 7 days, not less. Google Optimize recommends a minimum of 2 weeks, it’s not the most optimal but proceed carefully. More than 3 is definitively reliable.

The point is to avoid relying on results that are less than 1 week, no matter how good the conversions or p-values are.

Time also includes audience behaviors. 

If, for example, your test was running during a holiday then you should run the test for one additional week.


The p-value tells you if the results of the test happened by chance or from your modifications. 

Aim for a 95% (meaning there’s only a 5% probability that the variant won by chance). Lower p-values such as 90% or a bit lower can work. But this depends on the level of risks you’re willing to take. 

Also, if your p-values are close to each other, Google Optimize is informing you that there isn’t much difference between your original and variant. Therefore, that promising headline or that new button color isn’t going to have much impact. It’s really up to what you prefer.

There is a visual representation of the p-values on the right side under Modelled Pageviews per Session. If the boxplots overlap or are far apart, they will reflect that distance.

How Do They All Come Together?

You can safely proceed with your changes when the success requirements we discussed above are met for each factor. 

To illustrate, a test is considered reliable after running for a little more than 2 weeks, with more than 100 conversions and a p-value of 95%. 

However, if one of the factors is below the success requirements, the test would be deemed unreliable.

Using the previous example, the experiment would not be reliable if any of these conditions occurred individually:

less than 100 conversions

less than 1-week test

p-value inferior to 85%

If any of one of these occur, you need to wait a little longer before making any decisions.

How to Use Google Analytics and Optimize

Google Optimize declares which variant is the winner. Whereas Google Analytics provides insights about that winner.

Remember that optimization is an ongoing process. Today’s winning variant can also negatively impact the subsequent steps of your funnel over time. 

This impact can be monitored by looking at your goal/conversion funnels in Google Analytics.

Here’s how this works. The winning variant of a lead magnet landing page helped increase conversions for subscriptions. 

Later on, if the subscription goal conversion rate declines, you’ll have to rework that lead magnet landing page.

FAQ Why should I use Google Optimize?

There are three main reasons to use Google Optimize:

When should I use Google Optimize?

Google Optimize is suitable for websites with a minimum of 4,000 monthly visitors. It is recommended to have a good understanding of your website’s conversion rates and forecasting capabilities before implementing A/B testing. Low-traffic websites can still benefit from A/B testing by focusing on testing macro conversions and using forecasting to predict results.

How do I analyze Google Optimize results?

To analyze the results of a Google Optimize experiment, you can use the reporting and analysis features within Google Optimize itself. It provides data on metrics such as conversion rates, engagement, and goal completions for each variant. You can also integrate Google Optimize with Google Analytics to gain further insights and analyze the impact of experiments on user behavior.


By now, navigating through Google Optimize should not be a mystery to you. 

We’ve covered everything you need to know about A/B testing. We’ve also equipped you with the tools, frameworks, and strategies to set up your tests and analyze results like a pro.

Learn how to monetize your analytics skills with our handy guide on how to make money selling analytics services.

Best Free Wifi Hotspot Software For Windows Pc

We have seen how to create Mobile Hotspot, change Hotspot Name & Password, and how you can turn Windows PC into a WiFi Hotspot using Internet Connection Sharing. Now let us take a look at some of the best free WiFi Hotspot creator software for Windows 11/10/8/7 laptops or PC.

Free WiFi Hotspot software

Windows 11/10 users may not find much use for these apps as the operating system lets you natively create a WiFi Hotspot; but Windows 8.1 and Windows 7 users are sure to find them useful, as they make things easier.

1] Baidu Wi-Fi Hotspot app

Baidu Wi-Fi Hotspot is a basic yet one of the most popular Wi-Fi hotspot apps currently. It comes with many different features and performs the same as the built-in Wi-Fi hotspot in your Smartphone. Once downloaded and installed, Baidu detects the Wi-Fi adapter and creates the virtual network automatically, and connects your available devices. You do not need to set up a password upon installation as it is already set. However, you can change your password and SSID whenever you want. Baidu is a reliable app and shares a secure internet connection.

2] Connectify

Connectify is a fully-featured router that converts your PC into a real-time Wi-Fi hotspot letting you share the connection with your other devices like tablets, Smartphones, and other computer systems. It is one of the most popular portable hotspot software. Once downloaded and installed, this software automatically detects your PC’s network and creates a virtual network. It configures the hotspot automatically and generates the login details for you. You can manage the connected devices and can also track their peers. It is now no longer free. Take a look at these free Connectify alternative software instead.

3] Virtual Router Manager

4] My Public Wi-Fi

As the name signifies MyPublicWiFi is a software that lets you create your public Wi-Fi. It supports Windows 10/8/7 and can be downloaded in both 34-bit as well as 64-bit Windows PC. Like the other such software mentioned above in this, My Public Wi-Fi is also a simple software with a user-friendly layout. You don’t need geeky knowledge to install this program and to start the hotspot. All you need to do is to install the program on your, add your network key, and Start. The program lets you allow or block file sharing and also enables or disables the URL log. If enabled MyPublicWiFi allows you to record and track all visited URL pages using that particular connection.

5] Bzeek

Bzeek is yet another free servers& network program which transforms your Windows PC into a WiFi router and connects your other devices. There is a built-in Firewall in Bzeek to protect your network connection. Bzeek has a built-in Firewall that protects your computer and network. The Bzeek software once installed on your PC shows the wireless network named BzeekSpot. The control panel offers you full control over your BzeekSpot where you can easily manage your connections and devices. It is proved to be safe and secure WiFi Hotspot software for Windows 10/8/7.

6] WiFi Hotspot Creator

WiFi Hotspot Creator is a simple application with an easy-to-use interface. With simple or no major configuration, this software lets you turn your Windows PC into a wireless card or a hotspot. It prompts you to change your browser homepage during installation, but sadly it does not give you the option to opt-out of the crapware linked with the download. It works on the same technology used by mobile broadband cards, DSL, and others, and thus gives you the same kind of shared connection. It is a very handy and useful tool that allows you to share your internet connection with all your internet-enabled devices while you are on the go.

7] mSpot

mSpot is a simple free software that converts your Windows PC or laptop into a virtual Wi-Fi hotspot without even installing it. It can be used by anyone without having any technical knowledge about hotspots. It includes no complicated settings and is best suitable for beginners. It comes as a 400KB file and takes no time to download on your PC. mSpot allows up to 10 devices in a single shared connection and also secures your wireless hotspot with WPA2 PSK password security.

8] Omnify Hotspot Free

Omnify Hotspot Free allows you to create a wireless access point and share your internet. It’s easy to use and quick to start, as you only need to give it a name and password and you can connect your smartphone, tablet, media player, e-reader, printer, laptop, and other wireless devices. Download it here.

Any favorites?

Best Mac Optimizer Apps 2023

Apple’s MacBook lineup is known for its reliability and smooth performance. However, it’s a known fact that every great device slows down a tad when it’s on its last legs.

Over time, you may notice your Mac slowing down due to unnecessary cache files, unused apps, malware, etc. You could always take care of that on a daily basis… but we have better solutions for you. We’ve compiled a list of macOS apps to optimize your Mac. 

The list below isn’t limited to Mac cleaner apps. Instead, we discuss apps that tune your mac storage, menu bar, battery health, display, and even protect you from ransomware attacks. Sounds interesting? Let’s get started. 

 1. CleanMyMac X – Clean & protect Mac

This app claims to replace several optimization tools for Mac. Among them, Application manager is my favorite add-on. From a single interface, you can remove unwanted apps and update those with updates waiting. CleanMyMac X is a boon for those living with a built-in 128GB or 256GB of storage. 

CleanMyMac X’s free trial is limited to removing junk files up to 500MB. After that, you’ll need to pay for a yearly subscription or buy the software as a one-time purchase. There are multiple plans available. Be sure to check them out from the link below.


2. MacBooster 8 – Best for Mac maintenance

Not sure about CleanMyMac X? Well, we have another contender for you that goes a step ahead to maintain your Mac. The software isn’t limited to removing junk files from your Mac. It’s also your perfect companion to fix common Mac-related issues.

The software helps you optimize your Mac hard disk, fix disk permission issues, and clean your Mac memory to boost performance. Other head-turning features include protection from, viruses, online threats, adware, and more.

The software also helps you trace your lost Mac. If your Mac is slowing down then power-up MacBooster’s Memory Clean function that frees up inactive memory for other tasks. This is particularly helpful for those living with solidated 8GB of RAM.

As for pricing, the Lite version is limited to a couple of functions and it costs $39.95. The Standard pack is a better buy at $59.95 because it comes with a rich list of features and Mac support.


3. AdLock – Native Ad Blocker

No, it’s not another ad-blocker for Safari or Chrome. AdLock is a native Mac app that protects your Mac at the system level. Meaning, it will work outside your browser and among other installed apps as well. 

AdLock also applies breaks to your data usage without compromising overall performance. The software helps you save mobile data by fine-tuning your preferred rules of internet usage. You’ll have peace of mind with default DNS and HTTPS filtering, autorun, and live monitoring.

Go ahead, give it a try from the link below. AdLock costs $3.5 per month or $19.74 per year for 5 devices.


4. Bartender 4 – Mac menu bar organizer

The only issue? Before you know it, the bar is cluttered. A third-party app called Bartender is here to rescue us, though! The service allows you to group menu bar items, hide them, or place them in a small search box.

Bartender 4 also supports keyboard shortcuts. You can call-out apps directly using keys. Bartender 4 comes with macOS Big Sur support, the ability to change the menu bar layout, auto-triggers, quick search, and more.

Bartender 3 is no longer on sale. You can purchase Bartender 4 at a one-time fee of $15.


5. Alfred 4 – Best Spotlight Search alternative

Alfred 4 is basically Spotlight Search on steroids. While the Spotlight Search is good enough for the majority out there, Alfred takes the experience to the next level with deep third-party integration and smart add-on. 

Allow me to explain. 

Powerpacks is another interesting add-on. Users can trim down repetitive manual tasks by creating automated workflows to open apps, search the web, run terminal commands, and more. Pretty cool, isn’t it? 

I like the theme options as well; I bet you’ll stumble upon something in the Themes menu that catches your eye. 

Alfred is free to download and use. But believe me, you want to get the hang of Powerpacks which costs 29GBP for a single license or 49GBP for a lifetime license. 


6. Magnet – Best window manager

This is one of the best work from home tools to improve your workflow and optimize your Mac’s display to its highest potential. 

Not everyone has multiple monitor setups to view data side by side or watch Netflix while browsing iGeeksBlog on another screen. With Magnet, you can turn your current setup into a multitasking workstation. 

Magnet allows you to drag and align opened apps into a single screen. Meaning you can start watching YouTube videos and draft your blog post on another screen. Here’s how I use it: 

While learning a new skill in Udemy, I open the course on one screen and start messing with said software in another tab side by side. No need to continuously switch between them. 

Magnet works like a charm on ultrawide displays. This app to optimize your Mac supports keyboard shortcuts for every command it offers. The software costs $10 as a one-time payment from the Mac App Store.


7. coconutBattery 3 – Best battery health tracker for Mac

Keeping track of your Mac’s battery health is a great idea to monitor the status of your device and prolong its longevity. 

While macOS’s default System information menu does a decent job of showcasing battery information, CoconutBattery 3 is leagues ahead with various battery-related information, and it comes in a compact menu. 

coconutBattery 3 is free to download and use. You can download the Plus version from the official website to unlock premium features such as Wi-Fi support, iOS Battery Analyzer, Mac Advanced Viewer, Custom printing templates, notifications, and more. 


Other tips and tricks to spruce up your Mac 1. Keep your desktop clean 2. Empty the trash

Similar to the Recycle Bin on Windows 10, macOS offers Trash to whisk away files you no longer need. If you have a bunch of junk stored in Trash, empty it to see a possible boost in performance.

3. Disable Safari add-ons

Many users stick with the default Safari browser on Mac, and Safari does come with a dedicated add-on store. However, you shouldn’t go overboard with extensions for the Safari browser. Install the ones that you wish to use and remove any unnecessary ones. 

FAQs related to Mac optimization

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Parth previously worked at chúng tôi covering tech news. He is currently freelancing at iGeeksBlog, Guiding Tech, iPhonehacks, and TechWiser writing about apps comparisons, tutorials, software tips and tricks, and diving deep into iOS, Android, macOS, and Windows platforms.

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