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AllianceBernstein analysts have suggested that the on-demand streaming subscription service YouTube TV is the television service Apple should have built.
They point to how YouTube has persuaded many to become cord-cutters, using the service to replace their cable subscription – and they present an interesting theory about why Apple has made such little progress with its own TV plans …
Business Insider has seen the report.
On Monday, the analysts released a witty and persuasive report applauding YouTube TV, Google’s challenger to cable television, for creating the kind of simplified and inexpensive service that viewers have long sought. One of their main conclusions though is that Apple positioned itself years ago to beat Google to market — Apple’s cofounder Steve Jobs promised not long before his death in 2011 that the company was near to remaking the TV experience. But while Apple sat idle, Google leapt ahead.
They note that Apple was reportedly close to launching its own 25+ channel service back in 2023, but three years later, that service still doesn’t exist, and very little visible progress has been made. So far, Apple has simply toyed with a few TV shows and documentaries as a bonus for Apple Music subscribers.
While Apple reportedly struggled to sign deals with networks, YouTube apparently had no difficulty in doing so.
YouTube TV debuted in February 2023 and over time has acquired all the top TV networks and many of the largest cable news and entertainment channels, including CNBC, CNN, AMC and FX. When it comes to sports, YouTube TV features ESPN, the MLB Network and NBC Sports.
AllianceBernstein analyst Toni Sacconaghi based some of his research on his own cord-cutting habits and YouTube TV subscription. He argues that YouTube TV now offers as many channels as some cable providers. According to him, YouTube TV wins in any kind of bang-for-the-buck contest.
He suggests that Apple may have felt the service wouldn’t be sufficiently profitable, or may have played hardball with networks and failed to do deals, but he thinks part of the issue may be the Cupertino company’s culture. In particular, that its famed perfectionism may be a hindrance in this case.
The suggestion is that kind of perfectionism is good when building consumer hardware, but bad for creating consumer services.
“YouTube TV was not hardware,” Sacconaghi wrote. “It was a service, and that meant it could be remotely updated, iterated upon, and constantly improved. And that’s exactly what Google did… so now they have the lead. The takeaway here? If Apple truly wishes to become a ‘services’ company someday, it might have to think differently about its product design philosophy and culture.”
Several 9to5Mac writers are big fans of YouTube TV, one saying that it’s ‘by far the best’ TV experience.
If AllianceBernstein is right, it would be ironic at a time when many feel that Apple is adopting the ‘start somewhere then iterate’ approach with both hardware like HomePod and services like Siri (the latter perhaps somewhat lacking in the iteration department).
If you’ve tried YouTube TV yourself, let us know what you think – along with your take on AllianceBernstein’s theory.
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While support for the object-based Dolby Atmos surround sound technology is “on the roadmap”, it’s unclear when Google’s YouTube app for tvOS might serve 4K HDR video on Apple’s upcoming 4K-enabled media streamer.YouTube, upscaled!
At present, the official YouTube app available in tvOS’s App Store simply upscales 1080p video to 4K on the new Apple TV. This actually gives early adopters a worse user experience because, in most cases, upscaling 1080p content to 4K looks less than great (unless you hook up your new box to a non-4K TV set, which defeats the purpose of buying into 4K).
The Verge’s Nilay Patel notes in his detailed review of Apple TV 4K that Apple doesn’t support the open-source VP9 video format which YouTube delivers 4K video streams in.Apple TV video formats
At present, Apple TV 4K supports three major hardware-accelerated video codecs:
As a result, YouTube on the new box doesn’t stream 4K HDR video.What this means for you
It’s a problem that affects Safari on macOS and iOS as well and is the reason why you currently cannot watch 4K YouTube clips in Safari for iPhone or Mac.
From the article:
Again, the specifics of the issue are nerdy, but the result is that no one who buys a new Apple TV can watch 4K YouTube videos—and YouTube is the single largest source of 4K video. Until Apple and Google figure it out, MKBHD and #teamcrispy will all be running at 1080p on the Apple TV 4K. Sorry, boys.
Given its steep price tag and insane processing power, it’s something of a disappointment that early adopters won’t be able to enjoy YouTube in 4K on their Apple TV 4K.
This is clearly a matter of politics, not a technical issue.VP9 versus H.265
The VP9 codec was originally developed by Google to compete directly with the HEVC (H.265), which Apple backs and has adopted across iOS 11, macOS High Sierra and tvOS 11. Android has supported VP9 since version 4.4 KitKat and most desktop browsers are able to render VP9-encoded video out of the box.
By contrast, Microsoft’s discontinued Internet Explorer and mobile/desktop Safari are the only two major browsers lacking VP9 support, with Safari in particular remaining the last H.264 holdout among web browsers.
Though open and royalty-free, parts of the VP9 codec are covered by patents held by Google.Gosh, not another format war
The thing is, Google grants free usage of its own related patents as long as a company does not engage in patent litigations.
This may explain why Apple has avoided adopting VP9 thus far.
Either Apple will have to eventually implement support for the VP9 codec across its operating systems or Google will need to update the YouTube backend in order to serve HEVC (H.265)-encoded video streams to Apple users (they actually did this for the original iPhone).
It’s the user experience that suffers in the end.
We certainly don’t need another format war—we’ve had plenty of those. Apple and Google ought to find a workable solution that’s in their customers’ best interest, not their own.
The new Apple TV is slated to arrive tomorrow.
Samsung has launched an $1400 ATIV Book 9 Plus laptop (shown above) equipped with Intel’s latest Haswell chip, but analysts said such sustained high prices for laptops and Ultrabooks could hinder the recovery of the PC market.
PC shipments are already in a steady decline with the growing adoption of tablets, and buyers are not yet willing to pay a premium for machines with Microsoft’s Windows 8, analysts said. Most of the new laptops with Haswell chips, including Toshiba’s latest Satellite laptops, are priced above $800, and buyers at this point are only willing to pay a premium for Apple products.
“The thought that you can sell a $1400 notebook is ridiculous. The mess is partly credited to Windows 8,” said Roger Kay, president and principal analyst at Endpoint Technologies Associates.
Most of the Haswell laptops are still priced at $800 or more, with a few exceptions, like Dell’s Inspiron 15R, which is priced at $599 after a $300 discount. Intel has said it hopes to bring the Ultrabook prices to under $600 by the end of this year, though the processor type in those laptops has not been specified. It is likely that sub-$600 Ultrabooks will have the older Intel Core processors code-named Ivy Bridge, as has happened in the past when other older processors were used in less-expensive Ultrabooks.
Laptop prices have stabilized and may even go up slightly because PC vendors are trying to position laptops as a premium product compared to tablets, said Mikako Kitagawa, a principal research analyst at Gartner.
“In general, many vendors stay away from the low-priced market and secure better margins on the mid- to high-end laptops,” Kitagawa said.Back to school deals?
The back-to-school season usually results in a price drop for laptops, and some reasonable deals are available on laptops from companies like Acer, Asus, and Dell. But those have low-end processors from Intel or Advanced Micro Devices and, while those laptops are good for basic productivity and Internet activities, they are competing with cheaper tablets increasingly capable of handling those tasks, Kay said.
The premium Ultrabooks such as Samsung’s Ativ 9 Book Plus have high-resolution screens, solid-state drives and other high-end features, which are more expensive. Because such components can be expensive, companies try to upsell products for a higher market, Kay said.
But in a slumping PC market, it defies logic that companies are rolling out expensive Windows 8 laptops.
“In their bones they don’t get it,” Kay said. “They refuse to deal with the reality of what’s going on.”
At this point the margin pressure on PC makers is too high, and some of them don’t want to break their necks on pricing, said Charles King, principal analyst at Pund-IT.
Lower volume but higher price is OK with some PC makers, King said.
“Intel has been working both internally and with other component makers to bring unit price—touchscreens and other—to the point where OEMs can build and make a profit on PCs,” King said.
Intel has just started shipping its latest fourth-generation Core processors code-named Haswell. Until the chips start shipping in volume, there may not be a break in laptop pricing, King said.
Apple’s Services growth is likely to slow during the current quarter, say two separate analyst surveys.
Services revenue is going to be increasingly important to Apple at a time of flat iPhone sales. But while the market does expect Services to continue to grow, the rate of growth is expected to be dramatically slower in the March quarter …
A report on PED 3.0 cites its own analyst survey, together with one carried out by Visible Alpha.
Two analyst surveys have Apple’s March quarter Services growth slowing in Q2 2023.
Visible Alpha: $11.22 billion (up 18.1%)
Apple 3.0: $11.28 billion (up 21.3%)
By comparison, that revenue grew 31% in the same quarter last year.
Worse, writes Philip Elmer-DeWitt, the underlying growth will be lower still due to Apple recalculating the basis on which it accounts for Services revenue.
Starting in 2023, in connection with the adoption of the new revenue accounting standard, Apple will classify the amortization of the deferred value of Maps, Siri and free iCloud services, which are bundled in the sales price of iPhone, iPad, Mac and certain other products, in Services net sales. Historically, Apple classified the amortization of these amounts in Product net sales consistent with its management reporting framework. As a result, the 2023 net sales information has been reclassified to conform to the 2023 presentation.
What Apple is doing here is saying that each hardware sale includes access to some Services, and that in future it’s going to take some of the cash it gets from an iPhone, iPad or Mac and call it Services revenue.
There’s no cheating going on here: Apple will deduct that cash from the hardware revenues it reports. But it does mean that hardware will appear to do worse than it has in the past, and Services will appear to do better. So if the analyst estimates are correct, the underlying growth will be smaller than the numbers reported by Apple.
Indeed, the 21.3% growth expected by analysts in the PED 3.0 survey would be the equivalent of 14.6% in like-for-like terms. Or less than half the growth seen in the same quarter last year.
The WSJ reports very similar numbers.
Then there is the company’s vaunted services segment. This has been its best growth business recently, but could face new pressures this year due to a slowdown of mobile-game approvals in China along with pressure on AppleCare, which is typically driven by new device sales. A restatement of past segment revenues earlier this month also makes comparisons more challenging. Analysts now expect Apple’s service revenue to average 15% annual growth over the next four quarters. Under the old revenue numbers, that average would have been 22%.
The big question now is what will Apple offer as guidance for the current quarter? The WSJ believes that it may play safe this time.
Apple also may choose to be extra-cautious with its outlook, if only to reduce the chances of having to make another damaging pre-announcement.
AAPL has lost 30% of its market cap since its last earnings report in November, and was, despite a recent bounce, the worst-performing stock in the S&P 500 over the past three months.
Apple reports its holiday quarter earnings – and gives its March quarter guidance – tomorrow.
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In December 2013, four captive chimpanzees in the state of New York became the first nonhuman primates in history to sue their human captors in an attempt to gain their freedom. The chimps’ lawyers, members of a recently formed organization known as the Nonhuman Rights Project (NhRP), were asking a judge to grant their clients the basic right to not be imprisoned illegally. The NhRP could soon file similar lawsuits on behalf of other great apes (bonobos, orangutans, and gorillas) and elephants—beings that have all been shown to possess highly developed cognitive capabilities.
The NhRP’s campaign is, not surprisingly, controversial. For many, the very idea of nonhuman personhood is an oxymoron. Others argue that human rights come with societal responsibilities, such as paying taxes and obeying laws, that no nonhuman could ever meet. Still others feel that current animal-protection statutes offer sufficient security without all the legal and philosophical headaches inherent in extending human rights to another species. The judges of the New York lawsuits ultimately dismissed them all on the grounds that the plaintiffs aren’t people. The appeals are ongoing.
Still, the simpler and more profound truth about the NhRP’s arguments is that as recently as 10 years ago, they would have been laughed out of any courtroom, derided for being shamelessly anthropomorphic. But now an ever-expanding body of observational, neurological, and genetic evidence about animal intelligence and behavior is forcing us to reconsider the age-old boundary between ourselves and other creatures.
The question of where we stand in relation to animals has preoccupied humans since the dawn of consciousness. The earliest tales told across cultures, among them the creation myths of the Nuer tribesmen of Sudan and the Old Testament’s story of Adam and Eve, all pivot around the sudden severance of a perceived unity between ourselves and other creatures. And the resulting sense of separation has kept us from viewing animals as anything but lesser versions of ourselves.11: The number of brain regions found to correspond between humans and macaques (out of 12 total).
Early Western thinkers such as Aristotle—composer of one of the first guides to the animal kingdom—wrote of a “chain of being” in which animals, because they lacked reason, were naturally ranked below us. In medieval times, animals became largely abstracted into allegory. The great apes were depicted as “wild men of the woods,” chasers and rapists of women, and thus the very embodiment of our baser, primal selves. In the ecclesiastical courts of the Middle Ages, meanwhile, animals such as pigs, which roamed freely in villages where they often maimed or killed unattended children, were given full trials and even assigned their own lawyers. The guilty party would then be dressed in human clothing and publicly tortured and put to death in the town square: a symbolic ritual meant to reestablish humankind’s dominance over animals and restore some semblance of order to an otherwise disorderly world.
A more objective view of animals began to emerge during the Renaissance, but it wasn’t until the late 19th century that the first truly scientific study of animals appeared, authored by none other than Charles Darwin. Although he is known almost exclusively for his theory of evolution, Darwin devoted the better part of his life after the publication of The Origin of Species to researching and writing The Expression of the Emotions in Man and Animals. Published in 1872 (the same year as the first issue of Popular Science), the book paved the way for a series of scientific works on animal sentience and emotion. In the absence of modern research techniques, they were, to say the least, often highly speculative. In one book, the author accords dogs the awareness of “indefinite morality” and asserts that reason begins with crustacea. But these manuscripts also laid the groundwork for the field of comparative psychology, the study of animal behavior. For nearly a century, comparative psychologists developed an intuitive understanding of the shared biological and behavioral bonds between species. Now science is confirming those suspicions in remarkable ways.
Some years ago, I found myself standing inside a large walk-in cooler filled with different animal brains, all of them the property of Patrick Hof, a neuroscientist at the Ichan School of Medicine at Mount Sinai in New York City. There, adrift in glass containers of formaldehyde was a constellation of cerebrums: human, chimpanzee, gorilla, orangutan, spider monkey, bison, and bat. On shelves in the back, Hof kept seaborne brains: dolphin, porpoise, orca, and beluga. Beneath them, a sperm-whale brain rested at the base of a Rubbermaid garbage pail. A gooey white disk, it was roughly the size of a café table.
Can an animal own the rights to a work of art that it creates?
Hof studies all the brains he can get his hands on in order to better understand the organ’s evolution. Along the way he has discovered numerous common features, not just within the human brain and those of our fellow primates, but also in a number of other mammalian species that the NhRP could soon be representing in court.
Not long ago, the different brains in Hof’s cooler were as disparate and inscrutable on a cellular level to scientists as the stars were to early humans. Now there isn’t a brain they can look at without considering the common neuronal matter shared by all mammals. Advanced neuroimaging and tissue analyses of the brains of cetaceans, for example, have revealed a very different cerebral construction than our own (owing to the vastly different environments in which the two brains evolved), and yet they exhibit similarly complex cortices and limbic systems. Those areas in human brains are the very ones involved in emotion processing, thinking and perceiving, and language. Hof has also found in both cetacean and elephant brains the presence of highly specialized neurons known as spindle cells. Once believed to appear only in humans, spindle cells are possibly associated with self-awareness, empathy, and a sense of compassion—the kinds of functions long believed to be exclusively our own.
Within the 106-page memorandum filed by the NhRP on behalf of its first nonhuman plaintiffs, nine leading primatologists filed affidavits testifying to the cognitive capacities of chimps, our nearest biological relative. “These include,” the memo states, “their possession of an autobiographical self, episodic memory, self determination, self-consciousness . . . empathy, a working memory . . . their ability to understand cause and effect and the experiences of others, to imagine, to innovate and to make tools. . . . Like humans, chimpanzees have a concept of their personal past and future . . . they suffer the pain of anticipating never-ending confinement.”
The memo also includes an observational study of a chimpanzee in a Swedish zoo who regularly hides an arsenal of stones within his enclosure—ammunition that he uses to throw at zoo visitors whenever the mood strikes him. Other studies show that chimps consistently outperform humans in computer-symbol recognition tests. Comparative genomic analyses, meanwhile, prove chimps share nearly 99 percent of our DNA. Human and chimp blood is interchangeable, allowing for transfusions in either direction as long as blood types match. And a number of brain studies now indicate, among other common characteristics, an abundance of spindle cells, more than in any other species of great ape besides human.
Shared brain structures and complex behaviors may come as little surprise with regard to other primates. But finding them in creatures so seemingly different from ourselves is revelatory. Elephants and whales, for example, the giants of their respective domains, not only have comparably large and complex brains relative to our own; they also evolved them millions of years before humans came along. Both live in multitiered, largely matriarchal societies in which extended groups of mothers, daughters, aunts, and friendly “allomothers” rear and educate their young. They have their own sophisticated languages and songs and, in the case of certain cetacean species like the sperm whale, separate dialects specific to different clans. Both species use tools and foraging techniques and pass that knowledge to other generations, and both grieve their dead—all characteristics of another phenomenon we have long exclusively reserved for ourselves: culture.
It only follows, then, that these creatures also suffer, as we do, from their culture’s collapse. Elephants that have witnessed the slaughter of their parents by poaching or culling and lost the support of their extended family group exhibit the same erratic and often detached behaviors as African war orphans who’ve suffered the loss of their families and the destruction of their villages. Post-traumatic stress disorder, in other words, cuts across species.Elephants and whales not only have comparably large and complex brains relative to our own; they also evolved them millions of years before humans came along.
The most recent science, however, has freed us from that perspective. It no longer matters whether we can truly know what a chimp’s day is like, or an elephant’s, or a whale’s. All the available evidence proves that they have rich days of their own and minds enough to lose. Especially for those creatures currently on the NhRP’s prospective clients list, it isn’t their likeness to us but their remarkably parallel complexity that must give us pause and command a new regard—certainly a philosophical one and perhaps a legal one as well.
Few cases better reveal the power of science than those put forth by the NhRP on behalf of nonhumans. New instruments and techniques are overturning our understanding of the universe and our place in it. In a sense, we’re discovering that the search for complex beings like ourselves has been forever pointed in the wrong direction. Rather than seeking answers in a distant star system, we can find them in billions of years’ worth of evolutionary biology. As for the intelligent aliens we’ve so longed to meet—they have been right here beside us all along.
This article was originally published in the January 2023 issue of Popular Science, under the title “Animals Like Us”.
Whether one wants to watch a favourite TV series or videos, YouTube offers a variety of entertaining content to his audiences. Viewers can enjoy watching YouTube on devices like computers, tablets, and mobile phones but all these devices have a very limited screen size making this online streaming less interesting.
So, why settle for small-screen devices when we can watch YouTube videos on the big TV screen with the use of technology? With the new inventions that happen day-to-day in technology, users can now enjoy an optimal YouTube viewing experience by casting YouTube to TV. Casting on TV makes it easy to watch YouTube Videos on the large screen of the TV.
Casting allows viewers to easily mirror the phone screen onto their TV without using wires or cables, the only thing needed is an active WIFI connection. Without WIFI also the YouTube App can be mirrored on the TV. Using the mobile, one can also pause, rewind, forward and stop the video. Just make sure that your mobile and TV both are connected to the same Wi-Fi network.
There are three methods to connect Your YouTube App to TV. We will study all three one by one.Method 1 How to Cast YouTube to TV by Casting Button?
YouTube cast allows viewers to enjoy videos in higher resolution by using YouTube streaming on the Smart TV screen. Just by connecting your mobile devices properly, you can control YouTube on your smart TV. Just make sure that your smart TV is set up, and on and also make sure that your phone or tablet is connected to the same Wi-Fi network as your smart TV is.
Follow the steps below to cast YouTube Videos to TV from your mobile phone −
Step 1 − Open YouTube App on the mobile phone.
Step 2 − The YouTube App will open. Select the video on the App you want to play.
Step 3 − Tap Cast on your mobile phone.
Step 6 − The video player will still be open in the app on your phone, showing that you are connected to your TV and the video is playing on it. Once the YouTube Video is playing on the TV screen, you can close your Phone without any worry and the Video will continue to play on the TV screen.
As told above, the mobile phone at any time can be used as a Remote Control to Pause, Rewind, Forward or Stop the YouTube Video from playing on the TV Screen. The steps to change your mobile phone to remote are −
Step 7 − The phone had changed as remote control.Disconnecting from your smart TV
Step 1 − Again, tap on the Cast button while the video is still playing.
After that tap on DISCONNECT and your smart TV will get disconnected from your mobile.Method 2 How to connect to your smart TV using a TV code?
After linking your phone through a TV code, you can watch YouTube on your TV still when you’re not connected to Wi-Fi.
Follow these steps below to link your YouTube app with the smart TV using code −
Step 1 − Open YouTube App on the mobile phone.
Step 2 − The YouTube App will open. Select the video on the App you want to play.
Step 3 − Select the “Link with TV code” option that pops up on your mobile screen
Step 5 − Enter the blue TV code shown on your TV on the mobile and tap LINK.
Step 6 − Once connected, the video which was playing on your mobile phone will start to play on your TV.Method 3 How to connect to your smart TV by Screen mirroring?
Through screen mirroring, the full contents of the smartphone can be displayed on an external screen wirelessly and without WIFI. You will see an exact real-time replica of your smartphone displayed on the Smart TV when mirroring it.
By using screen mirroring technology, one device can display its screen on another. Some people wonder, do we need WIFI for mobile phone screen mirror.
Screen mirroring is only possible with a TV or mobile that supports it. Direct, two-way communication is enabled between the two devices in which one sends and another receives. Therefore, a smart TV can smart mirror your phone screen on its screen without requiring WIFI.
Follow these steps below to link your YouTube App by screen mirroring −
Step 1 − Open YouTube App on the mobile phone. The YouTube App will open. Select the video on the App you want to play.
Step 4 − A message will flash on TV, accept it.
Step 5 − The video will start playing on TV.
Step 6 − The mobile goes into stand-by mode while the video is playing on TV.Disconnecting from your smart TV
Step 7 − A small blue icon is visible on the screen. Tap on it.
Step 8 − Select Disconnect from the list. You can also change the phone aspect ratio from this list. You can also pause sharing.Conclusion
Users can enjoy online YouTube streaming on big TV screens in high resolution with this facility. There are multiple device-specific methods to cast YouTube to TV. Choose your method and go for it.
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