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The increase in cyber-attacks has threatened the security of the organizations globally. Regularly six out of ten organizations are encountered with an unprecedented situation of cyberattacks. Despite the robust security measures adopted by organizations, cyberattacks have increasingly permeated across the industry. A report by Accenture titled, “Innovate for Cyber Resilience” states that most organizations spend 10.9% of their IT budgets on cybersecurity programs. Despite this on an average, organizations are faced by 27% of security breaches every year, with 11% involving direct attacks. As per a report by IBM the average total cost of a data breach accounts to US$ 3.86 million. The United States of America is listed amongst the country bearing the maximum cost of US$8.64 million with such data breach and cyberattacks, whereas healthcare is counted as the most expensive industry with an average loss of US$ 7.13 million every year. The average time required for identifying and containing a data breach is 280 days. This implies that most organizations do not have sufficient amount of inputs for preliminary detection of cyberattacks. Since the year 2023 has been the most straining across organizations, the incidents of cyberattacks, security breach and data breach has also manifolded. Owing to the COVID 19, as organizations shifted to remote working, they are rendered to face an increase in cyberattacks and data breaches. Reports suggest that the cyberattacks, including ransomware and malware, have expedited by more than 200 billion this year. A Verizon report points out that 71% of security breaches are financially motivated, whereas 25% takes place with a motivation of espionage. The 52% breaches feature hacking, 28% involves malware, whereas 32-33% are performed through phishing and social engineering. In 2023, the global average cost of the data breach was recorded to be US$3.92 million. Cyberattacks, not only impacts the financial module, but the reputation of organizations also gets threatened. With no possible relief from COVID 19, the remote working norm amongst organizations will continue. Hence, it is imperative to observe the trends that will shape the cybersecurity framework in the coming year so that organizations get readily prepared for it.Rise of Cyber Terrorism
Cyber terrorism is usually aimed to either carry out extortion or targeting the government or government institutes for the personal agenda. Over the past years, cyber terrorism has been promptly rising, thus threatening the democracy of many countries. The incident of Marsek is a well-regaled example of cyber-terrorism. With an increase in the civil war amongst many nations, cyber terrorism will be the most challenging issue that the governments will be required to tackle.No Relief from Data Breach and Exploitation
Data is the most important asset to understand the peculiar details about organizations. Over the past year, data breaches were amongst the top listed challenges faced by the organizations. Due to COVID-19, most organizations plan to embrace the new normal permanently. This implies that most networks will remain either less secure or insecure, thus posing no remedy from data breach and cyberattacks. It is estimated that the incidents of cyberattacks and data breach will be significantly exploiting the global market.Increase in the Number of Cybersecurity Investments More Demand for National Security
With the changing geopolitical diaspora, the nations will be scaling up the cybersecurity measures to thwart cyberattacks. A report by Microsoft indicates that almost 89% of the cyberattacks gets carried out to harm the sovereignty of a nation. With changing dynamics, countries will be proactively engaging into national security agenda.Educational Institutes will be the Next Target
There is no certainty about how the year 2023 will unfold for the educational institutes. The probability that schools, universities and colleges will go back to the normal functioning is unprecedented. As online teaching is the only option to continue providing education during the COVID-19 outbreak, and with no possible security measure deployed, the educational institutes will get targeted by hackers.Security: The Healthcare Institute’s Priority
Undoubtedly, the COVID 19 outbreak has pushed healthcare institutes to take extra measures to secure their network. As reports suggest healthcare to be the most targeted sector by the hackers, many institutes will proactively deploy measures across the system that can protect the patient’s data and scale-up overall security.Advancements in Cyberattack Methods
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The more we depend on technology to do business, the more critical cybersecurity becomes. In this age of remote work, companies are relying on more third-party tools and employee devices.
Each of those devices and applications represents a potential access point for cybercriminals. Here are five technologies shaping the future of cybersecurity.The good news is, technology can also be used to combat cyber threats.
Not only can the right software stop breaches now, but these sophisticated tools can be continuously tweaked as new threats continue to evolve.Here are five technologies shaping the future of cybersecurity: 1. Security Orchestration, Automation, and Response (SOAR)
SOAR safety is a package of technologies that enable companies to automate some safety procedures. Typically utilized together with SIEM systems, SOAR closes the difference between episode response and identification.
SIEM systems are excellent at telling companies what the matter is. The problem with them is twofold: IT employees sometimes lack the experience to prevent risks; even should they have that experience, a lot of the harm is completed in milliseconds.
To understand how SOAR systems work, let’s break down the acronym:
Security technology will need to work in concert together. Orchestration is the procedure for stringing them together so actions could be taken quickly from one dash.
No technology can completely eliminate the demand for safety specialists. However, by automating certain measures of this procedure, SOAR reduces reaction time and the probability of human error.
Also read: Top 10 Best Artificial Intelligence Software2. Cloud Access Security Broker (CASB)
Nowadays, cloud computing and computing is your norm. Most business applications are hosted remotely, which frequently enables apps to be obtained from anywhere and on multiple devices.
Obviously, simple accessibility attracts poor actors. Whenever information is moved, it has got the capacity to be intercepted. Assessing your apparatus during transport is where Cloud Access Safety Agents (CASBs) come in to play.
CASBs sit involving a cloud program and the cloud consumers, carefully tracking action. Occasionally CASBs are in-house applications, but they could also be cloud-based apps themselves.
CASBs have a few use cases. A few of those access security agents only inform administrators about possible events. Other people operate to reduce malware or man-in-the-middle strikes.3. User and Entity Behavior Analytics
User and Entity Behavior Analytics (UEBA) systems discover insider threats by tracking entities and users, including items like routers. They utilize a combination of machine learning and individual decision-making.
If proper access restrictions have yet to be put in place it is simple for insiders to get sensitive documents. UEBA tools examine users’ behaviour patterns and search for anomalies that may indicate malicious activity.
Also read: How To Stream 👀 On Twitch? 5 Min. Getting Started Guide For Streamers, Gamers, and Fans!4. Hardware Authentication
It is no secret that many login credentials could be deciphered by hackers that are committed. If all it takes is 1 password and username to access your sensitive information — from almost any device, anywhere in the world — you are apparatus can be in trouble.
Hardware authentication demands not merely a password and username but also a hardware-based acceptance from another device. There are multiple methods hardware authentication could be performed:
USB security keys
These tiny devices (sometimes called”tokens”) plug into a USB port to authenticate the consumer. Employing a token will include a layer of security since the key has to be possessed, which is hard to perform from a distant site.
Your smartphone may allow you to login by pressing your finger into a small detector. Finger swipes work exactly the exact same manner, by utilizing your fingerprints to authenticate you.5. Data Loss Prevention (DLP)
Many times, cybercriminals either market sensitive information or place it online. After your sensitive information is out online — getting down it is a nightmare.
To recover from these types of attacks, companies frequently have to send awkward mails to clients and reset tens of thousands of passwords and accounts.
DLP is a selection of applications and strategies designed to prevent sensitive information from leaving the company’s personal system. DLP systems unite a great deal of best practices, such as:
Identifying what data is sensitive
Monitoring and controlling endpoint activities, or how users access information
Checking data that is uploaded and downloaded from the cloud for malicious software
Producing reports to stay compliant with governing agencies
Encrypting data in transit
Cybersecurity technologies aren’t just cool, complex things to talk about. They’re essential tools that protect your business from fraud, data leaks, malware, and more.
Knowing what tools are available to you is, at best, half the battle. Don’t wait until a breach happens to put these “data-best-practices” into your data-protection arsenal.
These Are the Top Cybersecurity Threats to Watch BU cybersecurity expert talks about what the US should do to protect our data privacy
Photo courtesy of iStock/LuckyStep48
Last year kicked off with Cambridge Analytica being exposed for acquiring access to private data on at least 87 million Facebook users and wrapped up with Marriott announcing that 500 million of its accounts had been hacked. Quora, MyFitnessPal, Google+, MyHeritage, and Lord & Taylor also recently experienced cybersecurity breaches—each exposing the sensitive data of millions of users. As 2023 gets underway, cybersecurity threats continue to loom. So how can we protect our data? BU Research asked Ari Trachtenberg, Boston University professor of electrical and computer engineering, cybersecurity expert, and member of the Boston University Cyber Alliance, for his take on the most widespread cybersecurity threats to anticipate in coming months—and the policies, regulations, and business practices that can help mitigate cyber risk and increase privacy protection.BU Research: What is the most widespread cybersecurity threat we should be aware of?
Businesses can get ahead of this by suggesting transparent and independently verifiable protections for consumers. However, it is also becoming increasingly clear that there is very little that consumers can do to mitigate their loss of privacy from third parties (with whom, very often, they do not even have a relationship). Perhaps the most effective recourse (in democracies) is political.What are the biggest policy gaps from a privacy perspective that need to be addressed?
With respect to data privacy, I think that the most important task that can be accomplished by government (not just the White House, but also Congress and the judiciary) is to define a clear liability for loss of privacy. Today, companies can lose personal and sensitive information on millions of customers with little more than a social stigma (which companies have lots of experience battling through their public relations departments). Our courts do not know how to put a dollar amount on a person’s loss of privacy. As a result, there is no clear and strong financial incentive for companies to tighten their privacy protections. It feels like we live in a privacy Wild West, where each week an even bigger privacy breach is reported—and that’s only among those that are actually publicly reported.
Liability has proven an excellent way of addressing such issues in the product landscape, where, for example, manufacturers now carefully test their electrical equipment and get Underwriter Laboratories (UL) certification or risk significant lawsuits if people get injured. To see similar success in the cyber world, we need a well-defined and enforceable definition of privacy liability.Do you think there will be a push for more regulations on how big technology companies, such as Facebook and Google, use and monetize consumer data?
I think that there will be a push for either breaking up big technology companies or regulating them much more heavily. The big tech companies each maintain control over historically unprecedented amounts of data that, with the help of modern computing, are highly individualized. On the one hand, they appear to have the power to swing elections and social policies, steer financial and stock markets, and read trends at a scale never before possible. On the other hand, their newfound wealth allows them to propel grand challenges and technical vision that cannot be enacted on a smaller scale (i.e., autonomous vehicles, searchable global encyclopedias, worldwide buying markets, etc.).
My preference would be for breaking up the larger companies rather than regulating them, as loophole-free regulations are notoriously hard to write properly without stifling innovation and transparency.Data privacy and data security have long been considered two separate missions with two separate objectives. Do you think this is changing?
With respect to data privacy versus security, I would say that the two are technically (but not socially) inextricable. Security breaches are responsible for huge losses of privacy, and privacy breaches can often be leveraged for security vulnerabilities. However, as I mentioned earlier, unlike the broad cybersecurity area, there is very little financial interest in protecting privacy in today’s industrial (or, frankly, governmental) landscape.Consumers are paying more attention to maintaining and controlling their personal privacy and data from corporations. Aside from potential policy regulations, do you think new technology solutions will emerge to help consumers maintain better control of their data?
The technological threat landscape is huge, and we really do not have a handle on how to technically protect it. My personal thought is that the task is impossible—much like making a pick-proof lock or an unsinkable ship. Instead, we need to focus our attention on joint technical and legal solutions.What should modern-day cybersecurity officers be doing to mitigate the growing data privacy risk?
There is always more to be done in the cybersecurity domain, but there are some basic “best practices” that every chief information security officer (CISO) should know and train employees to maintain.
One way to mitigate privacy risk is, quite simply, not to store or process private or sensitive information. Companies should think very carefully about every bit of information that they get from customers, weighing the benefit of having this information against the risk of losing it. The problem is that very often, companies do not realize just how damaging the information loss can be. For example, the LinkedIn 2012 breach of (poorly) hashed passwords would later be used in extortion emails, which used the cracked passwords to convince unfortunate recipients that the extortionists had compromising information.Where do you think the most funding is needed in cybersecurity research? Are there areas that you feel should be prioritized?
I think that the US needs, quite desperately, more funding for basic research of all types, not just cybersecurity research. True innovation does not often come from administrative guidance, but rather through inspiration and chasing down unforeseen ideas.What impact would you specifically like to achieve in the cybersecurity/privacy space?
I have been analyzing the emerging field of side channels, where information is leaked (typically unintentionally) from the regular use of technical devices and software. My goal would be to develop some broad, overarching properties of these channels, where they form, and how we can mitigate them. The impact of such work would be a safer, more open technical world—but very few people would actually realize it.
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Awareness of cyber security’s importance is a must for any business owner. It’s also important to understand the various aspects of digital marketing and how they can help strengthen your company. At FreelancersHub, we aim to provide you with the best possible digital marketing services while ensuring that your business is protected from any potential cyber-attack.
Due to the rise of digital technology, businesses are becoming more aware of the importance of having a good understanding of cybersecurity and digital marketing. Unfortunately, these two sectors often have opposing goals. On the one hand, you have companies focused on increasing their customer base and brand awareness; on the other hand, you have establishments concerned with protecting their customers’ data.What is CyberSecurity?
The concept of cybersecurity refers to the efforts to prevent unauthorized access to and use of electronic systems. It involves implementing suitable physical, administrative, and technical controls to safeguard information.
Having the proper cybersecurity measures is very important for digital marketing. Hackers can easily access your website’s data and email system if they’re able to infiltrate it. This could include the financial information and customer data of your company.
You should take the necessary steps to protect your website from various threats. Some of these include installing a firewall, enabling password protection, and encrypting your data. Digital marketing agencies such as Incrementors can help you identify and address these threats. Having the latest security measures can help you achieve success and prevent potential issues from happening.What is Digital Marketing? The future of digital marketing and Cyber Security
One of the most critical factors that businesses consider when it comes to digital marketing is the security of their entire campaign. Without proper measures, your customer’s privacy could be at risk. When it comes to digital marketing, cybersecurity is an important aspect. It helps protect your company’s information and customers from unauthorized access.
Due to the rapid evolution of digital marketing, businesses must keep up with the changes in order to remain competitive. One of the most critical factors that businesses should consider is cybersecurity. This will help them protect themselves from various threats and keep them ahead of the curve. Let’s discuss more about the future of both industries −Data Privacy Regulations
The General Data Protection Regulation (GDPR) was established to protect the privacy of individuals within the European Union. It applies to all businesses that process or collect personal data about individuals. It has a significant impact on cybersecurity and digital marketing. Before implementing the regulations, businesses should be more transparent about their practices and ensure that they have the necessary security measures to protect the data they collect. Finally, they should provide individuals with a means to opt out of receiving information.A data-driven approach to Cyber Security and Digital Marketing
Businesses need to collect and analyze customer data in order to be successful. Unfortunately, this process can also expose them to security risks. For instance, if a company collects data without the consent of its customers, it might be used for illegal purposes. This is why it’s important that businesses are transparent about how they collect and use this information.Uncertain future of Digital marketing and Cybersecurity
The future of cybersecurity and digital marketing is uncertain due to the constantly changing nature of the landscape. New regulations and technologies are being introduced, and threats are emerging. Businesses must be aware of these changes and stay up-to-date with the latest developments in order to remain competitive.Agile and Adaptable
The rapid emergence and evolution of digital marketing have created a need for businesses to continuously change their strategies. This can be very challenging to manage, as it can often conflict with cybersecurity. For instance, when it comes to social media, businesses must be ready to jump on board if a new platform is launched. However, if they are not able to secure the platform, their customers’ data could be at risk. One of the most effective ways to keep up with the changes is by having a dedicated team.How does cyber security work together with Digital Marketing?
There’s a correlation between cybersecurity and digital marketing. Having the proper measures in place can help protect your business from various threats. Some of these include malware, attacks on websites, and denial-of-service attacks.
Everybody is responsible for their cybersecurity. If your company’s servers or data were hacked, you should claim ignorance will not fix it. Cybersecurity is an essential part of digital marketing, and businesses must be aware of the various risks that can affect their operations.
One of the most important factors that businesses consider when it comes to cybersecurity and digital marketing is collaboration. This is because, without cooperation, no company can effectively address the various threats affecting its operations. For instance, by sharing information about vulnerabilities and threats, businesses can develop a stronger defense against them.Conclusion
The rapid emergence and evolution of digital marketing have created a need for businesses to continuously change their strategies in an effort to remain competitive. This can be very challenging to manage due to the lack of familiarity with cybersecurity. For instance, while a new social media network may be attractive, it could expose the data of customers to risk if it is not secure. To ensure that their online platforms are secure, many businesses will need to establish a dedicated team.
2023 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down.
This year alone, Google dropped eight confirmed and unconfirmed updates – leaving many businesses scrambling to keep up.
With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant?
How will this year’s algorithm changes affect your 2023 SEO strategy?
How can you prepare for Google’s next move and get ahead of the curve?
On December 14, I moderated a webinar with Pat Reinhart, VP of Customer Success at Conductor.
Reinhart recapped the biggest SEO insights of this year and shared some expert predictions based on 2023’s algorithm updates to uncover what next year may hold.
Here is a summary of the webinar. To access the entire presentation, complete the form.Prediction #1: Google’s Volatility Will Continue To Intensify
There’s a lot of volatility rolling out, and this could be the new normal.
[Discover tips on how to navigate the new normal] Instantly access the webinar →
What makes this year, and possibly next year, so intense is that the time between algorithm updates is getting shorter and they’re starting to roll out on top of one another.
Google is going to continue to test new features and result types.
What does that mean? More algorithm changes will be happening in less time, which equates to more volatility.3 Things To Pay Attention To:
Updates are rolling out on top of one another & in tighter succession.
Updates are starting to roll out faster.
Google doesn’t care about your feelings anymore.
[Learn how to make these updates easier to handle] Instantly access the webinar →
In the upcoming year, there will be more testing and data requests from Google because of what’s happening in the younger generations, leading us to the next prediction.Prediction #2: Visual Search Will Become More Prominent
Gen-Z is going to TikTok and Instagram for their search needs, effectively bypassing Google.
Google is changing to keep up.
Younger generations connect with visuals better because it gives them a better experience.
Thus, Google is now using more visuals in search.3 Things To Pay Attention To:
Take care of your images.
Make video content.
Know that Google isn’t the only search engine.
[How you should approach each “search engine”] Instantly access the webinar →Prediction #3: More Companies Will Take Technical SEO Seriously
Google wants to give users a good experience, so it’s becoming more important to ensure your site works on a technical level.
Many companies now know that the solution is to set up a system where your site is constantly monitored, moving towards an “always-on” mentality.
[See what “always-on” looks like] Instantly access the webinar →3 Things To Pay Attention To:
Your site health.
The algorithms you are specifically targeting.Prediction #4: Companies Will Waste Money On The Metaverse
It’s wise not to invest in the Metaverse yet since it’s unproven.3 Things To Pay Attention To:
It’s not ready.
There’s no one using it.
It’s probably going to get super weird, super fast.
[Find out why] Instantly access the webinar →Prediction #5: Everyone Is Going To Forget About Universal Analytics Going Away
Everyone will forget about Universal Analytics going away on July 1, 2023. And it’s going to get crazy for those who never set up GA4.
While most predictions have a lot to do with algorithms, at the end of the day, it’s about the content you create and the experience you provide to your customers, so make sure you’re able to effectively track it in 2023.[Slides] Expert SEO & Google Algorithm Predictions For 2023
Here’s the presentation:Join Us For Our Next Webinar! KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023
Reserve my Seat
Featured Image: Paulo Bobita/Search Engine Journal
In the modern age of digitalization, the world around us continues to welcome technologies, such as artificial intelligence and machine learning that have made some inherent changes in the way we live. A decade ago, even the mere thought of ‘talking’ to a machine might only have been limited to the plot of a sci-fi movie- in 2023, however, Apple’s Siri and Amazon’s Alexa bear witness to how far we’ve come.
As far as AI is concerned, individuals, enterprises and organizations are all currently riding the AI wave. Even if you wanted to, it’s practically impossible to escape the influence that AI has- from governments using facial recognition AI to authorize identities, to companies relying on AI for cybersecurity- the applications of AI integrated into the modern world are endless.
Similarly, in this article, we’d like to tread on uncharted waters- and talk about AI’s dark side, and the dire threat it poses to the fragile state of global cybersecurity. Perhaps the critical importance of the situation can be expressed in statistics which amount the cybersecurity market to a whopping 300 million dollars.The downsides of AI
Having said that, however, the fundamental technology behind AI leaves a lot of room for manipulation and exploitation, which is where the dreaded term ‘cybercrime’ comes into play. With each passing day, as AI increases in sophistication, so does cybercrime.
In the CEO voice imitation scam, the cybercriminal imitating the CEO made the call to the head of a UK-based energy company and requested the urgent cash transfer to be initiated within the hour. According to the caller, the money was immediately required to be sent to a Hungarian supplier, which led to the head initiating the transaction and falling into the impeccable trap laid down by the scammer.
In retrospect, the scam baffled many cybersecurity specialists, since the grand scale of the crime opens up new AI avenues for other cybercriminals to prospect, therefore increasing the need for more vigilant and robust cybersecurity
Related: – How Does Artificial Intelligence Enhance The Internet Of Things?The threat AI poses for the future of cybersecurity
Up till this point, we’ve only discussed the impact that the exploit of the AI technology has had on the cybersecurity so far, without taking into account the havoc the misuse of AI can wreak upon the future of cybersecurity.
As the number of online activities that corporations rely on grows in number, the risk of a possible breach increases exponentially, particularly if you throw deep fakes and AI-centric social engineering attacks into the mix.
Perhaps even more alarming is the dire state of cybersecurity is in currently, with Juniper Research reporting that the damage caused by security breaches will rise from $3 trillion annually to a whopping $5 trillion by 2024, which amounts to annual growth of 11%. Combined with the fact that the increasing sophistication of AI, the discoveries made by Juniper Research raise some alarming questions.
Moreover, it should also be mentioned that the integration of AI into cybercrime isn’t limited to the exploitation of sensitive data from companies and enterprises, the technology can also be used to foster and propagate cyber-warfare. If you didn’t already know, cyber-warfare refers to the disruption of another country’s systems and functions through sabotage, exploitation and data theft. Add the misuse of AI into the mix, and you’ve got a recipe for complete disaster.Fighting AI with AI
We’ll admit it. So far, everything we’ve said is enough to frighten the best of us. However, despite the bleakness surrounding the misuse of AI above, there is still hope. And surprisingly enough, that silver lining is artificial intelligence too.
The most significant step that companies, enterprises, and individuals can take to combat the persistent threat posed by the manipulation of AI is to formulate an AI-driven response, similar to the approach that cybercriminals take while launching AI-based attacks and breaches. Simply put, the only correct way to fight AI is with AI.
When integrated into an organization’s security infrastructure correctly, AI has the potential to virtually change the cybersecurity landscape. Not only can AI expand the reach of a cybersecurity analysis, but it can also detect anomalies in the network or system, and come up with solutions, based on the data the security team feeds it. An example of the successful integration of AI in perpetrating cybercrime is when Google stopped a staggering 99% of spam emails through machine learning.Conclusion
At the end of the article, we’d like the reimburse what we said before- to fight the bad guys, you’ve got to learn their ways. Having said that, however, an enormous amount of responsibility lies in enterprises to ensure that AI isn’t being misused from their side of the spectrum. Moreover, the corporate sector needs to realize the potential that artificial intelligence has, and amalgamate that potential into their cybersecurity infrastructure.Rebecca James
Enthusiastic Cybersecurity Journalist, A creative team leader, editor
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