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Cryptocurrencies have proven to be a new, yet strong investment asset class in recent years, as it continues to provide great returns. With more stakeholders from different sectors showing interest in its potential, the cryptocurrency market is predicted to maintain its footing in market growth.

A decade ago, only tech-savvy, privacy-focused people with strong disbelief of centralized banking systems experimented in digital currencies. Now, you can trade them on apps like Binance, Coinbase, Robinhood, or other crypto trading apps.

In this guide, you will learn:

Cryptocurrency Growth Statistics

Here are general statistics of Cryptocurrency Growth.

The total cryptocurrency market cap is $2.79 trillion, equivalent to the 8th largest economy globally.

There are 730 global cryptocurrency spot exchanges globally.

Tether will become one of the biggest Crypto assets as of February 2023, with a $109 billion volume.

New York’s Attorney General, who was an earlier critic, now argued that the USD dollar didn’t 100% back the crypto coin, so it might not remain that stable as it claims.

Ethereum will get about 10 million daily bitcoin transactions by 2025.

Ethereum, Bitcoin’s top competitor, had the highest number of crypto transactions per day during Q3 of 2023.

Per day Bitcoin transactions show that it only got around 660K, almost four times lower than Ethereum.

As of January 2023, ETH remains at the top with 2.4 million bitcoin transactions, and Bitcoin managed to do at least 500K.

There will be 14 million new crypto-malware by March 2030.

The total value of the global cryptocurrency market in 2023 was approximately $1000 million. This crypto market is expected to grow at a CAGR of 30%, reaching about $5,190.62 million by 2026.

Moderate estimates placed the global cryptocurrency market size at $1500 million in 2023. It is likely to grow to $1,758 million by 2027, at a CAGR of 11.2%.

The value of the total cryptocurrency market is likely to increase by almost 1800% from March 2023 to February 2023.

The bitcoin blockchain technology market was likely to reach $50 billion by 2026.

60% of the total blockchain technology’s value lies in the financial sector.

Cryptocurrency History

Here is a glance into important Crypto Currency history statistics.

In 1983, David Chaum, an American cryptographer, created an anonymous cryptographic electronic currency known as “cash,” the first untraceable digital currency.

In 1996, the National Security Agency published a paper explaining the cryptocurrency system, named: “How to Make a Mint: The Cryptography of Anonymous Electronic Cash.”

In 2009, the world’s first Cryptocurrency was launched by “Bitcoin” by an anonymous creator, Satoshi Nakamoto.

In 2011, other known crypto currencies debuted, such as Litecoin, Swiftcoin, and Namecoin.

In 2011, Kraken, a crypto trading exchange, was founded.

In June 2012, one of the most renowned cryptocurrency exchanges, Coinbase, was founded.

In 2013, Dogecoin (DOGE) was launched to mock popular cryptocurrencies like Bitcoin and Litecoin.

In March 2023, the word cryptocurrency was included in the Merriam-Webster Dictionary.

Coinbase is the first major crypto exchange to go public. It was listed on Nasdaq.

Cryptocurrency Statistics by Country

UK cryptocurrency users had increased by 600% since 2024, when just 3% of the world’s population owned Cryptocurrency..

Nigeria has the biggest volume of Google search volume regarding “Cryptocurrency”.

The most popular coin in the USA is Bitcoin, accounting for 72% of cryptocurrency transactions.

79% of cryptocurrency owners in the UK have invested in Bitcoin.

Africa has the smallest crypto economy of any region, with $8B worth received and 8.1B sent on the blockchain.

Professional traders dominate the East Asia crypto market, with roughly 90% of all volume transferred (above $20,000 worth of Cryptocurrency).

Europe would like to see blockchain funding of $500 billion by 2030.

The Middle East only accounts for 15% of the global cryptocurrency market as of January 2023, with Turkey ranking #1 in transactions.

There will be 2000+ US corporate blockchain projects in the pipelines as of early 2025.

In January 2023, the G20 countries worldwide with the most recorded cryptocurrency exchanges were the UK (70 exchanges), Singapore (47 exchanges), the US (40 exchanges), and Hong Kong (27 exchanges).

Mexico(5 exchanges), Argentina (4 exchanges), Indonesia (3 exchanges), and Russia only (2 exchanges) recorded the fewest exchanges.

In 2013, G20 countries reported 85% of all cryptocurrency exchanges, but the volume of G20 transactions decreased to 30% in 2023.

Cryptocurrency Market Statistics

In Cryptocurrency, time is the essential factor as things can change rapidly because of the market’s high volatility.  Here are some important cryptocurrency market statistics that you should know:

The global blockchain market will likely increase to $30 billion by 2025.

Investors will spend up to 40 billion in blockchain-related tech by 2026.

In 2023, the blockchain market was worth just $3.2 billion. In 2023, that figure will increase to $5 billion, and by next year, it is expected to increase by 7 million dollars.

80% of ICOs (Initial coin offerings) released in 2023 were scams to defraud people or raise funds for essential cryptocurrency projects.

The crypto market lost $150 billion in 2023.

In Q4 of 2023, the cryptocurrency market cap for Bitcoin was at $1100 billion.

In Q1 2023, it had grown by $500 billion, the highest since its inception. 

There will be a CAGR of 5% between the period 2024 to 2027.

Forecasts show that by 2027, the digital currency’s global market size will be around $1200 million. That will be a compounded yearly growth of almost 5% for Bitcoin, Ethereum, Litecoin, Dogecoin, Ripple, etc.

Compared to 2024 data, the cryptocurrency growth will likely be 5000% by January 2030. 

Cryptocurrency Mining Statistics

Bitcoin mining is not as easy as it was in the past and is now over-saturated with miners. As a result, it is expensive to mine crypto coins, and the expected reward is meager.

Here is how mining crypto statistics changed significantly:

Bitcoin mining uses enough energy to power over 10m homes per year.

You will need to bear rig costs, whether buying or renting. You will also need to share the block with other pool miners, and their rates are from $2000 to $6000. 

Miners are only getting 5 Bitcoin/block in 2023, which translates to about $30 000. The bitcoin block rewards had gone down last year from their peak in 2009.

As of January 2023, Ether’s blockchain reward is lower than it ever was at just $10 or 0.0085ETH/day. At one time, the crypto mining could give you 5 Ether and then reduce in 2023 to 3 ETH.

Bitcoin Network Participation for digital virtual currency is at a record 96%. According to data given by cryptocurrency statistics, the number of validators rises by 10% every week.

Annual electricity costs on Bitcoin mining are $4,466,697,344.

Bitcoin emissions alone could increase the average global temperature above +2°C.

It will take 10 minutes to verify every transaction in a block, which means that every 10 minutes, 6.25 Bitcoins are released and added to the total cryptocurrency market.

72% of Bitcoin mining occurs in China, where nearly 66% of electricity comes from coal power.

Cryptocurrency Security Statistics

Over the last few years, the Crypto market has seen massive growth, but it also comes with many security challenges. There have been hundreds of cyber-crimes daily happen related to cryptocurrencies. 

Here is a glance into the Cryptocurrency Security Statistics:

Around 5% of the total Monero cryptocurrency in circulation came from crypto-jacking when crypto-jacking was new. Most of its resources were used for Monero mining.

If we go by the current market value of Monero, then about $65 million worth of Monero has been lost to theft.

By 2030, crypto criminal activities will be up by almost 600%.

Cybercrime incidents could cost nearly a 5 trillion dollars in 2030, 800% jump from around $600 billion in 2023.

Crypto Crime Statistics

Here are some notable Crypto Crime Statistics:

Latin America has the largest volume of cryptocurrency transactions to illegal accounts (2% of the total transaction).

In 2023, major crypto thefts, hacks, and frauds totaled $3 billion.

In 2023, Ireland, the United Kingdom, France, Germany, Denmark, Netherlands, Finland, and Norway encountered the smallest ransomware threats, with only 0.01% of mining machines coming across them per month.

Ransomware crimes increased by 500% year over year. This was mainly because of Covid-prompted work-from-home measures opening vulnerabilities for companies.

One research study found that two hacking groups claimed responsibility for about 60% of all recorded crypto thefts, worth more than $1 billion.

In 2023, $3.5 billion were sent to Bitcoin wallets associated with criminal activity.

The total value of global cryptocurrency theft in 2023 was $600 million, showing a significant increase from the 2023s of $500 million.

Two groups of crypto hackers were responsible for about 50% of all recorded crypto thefts worth more than 1 billion US dollars.

A report states that 50 to 70% of initial coin offerings (ICOs) were initially designed and created fraudulently.

In 2023, a Ponzi scheme disguised as PlusToken netted $2.9 billion. In 2023, WoToken defrauded crypto investors out of $1.1 billion. The same is the case with Squid game in 2023.

Cryptocurrency Users Statistics

Here are some essential Cryptocurrency User statistics.

As of Q1 2023, there are an estimated 300 million identity-verified cryptocurrency users worldwide.

Nigeria sets the record for the most significant number of people who indicated that they used or owned cryptocurrencies at 31.9%. Followed by Vietnam 21.1%, Philippines 19.8%, and South Africa 17.8%.

66% of US investors to date have not invested in Cryptocurrency and are not interested in doing so. 18% among them not even heard of it. Only 7% say they’re planning to invest in Cryptocurrency.

88% of Ethereum traders and 85% of Bitcoin traders are male.

55% of 18- to 35-year-olds in the US are more likely to purchase Bitcoin in the next five years. Meanwhile, 46% of adults aged 36 to 44 years want to invest, and 36% of 45 to 54-year-olds express interest.

Popular Cryptocurrencies Statistics

Here are some other popular cryptocurrency statistics:

Among the major cryptocurrencies, Bitcoin had the biggest share, 66% of market capitalization, in 2023. Ethereum (ETH) distantly follows at 8%.

As of November 29, 2023, the biggest Cryptocurrency in the world based on 24-hour volume is Tether (USDT), with a 24-hour volume of $90 billion. Bitcoin comes to the second spot with $60 billion, followed by Ethereum (ETH) with $25 billion.

The top 10 cryptocurrencies with the highest market cap make up about 88% of the total cryptocurrency market value. (Bitcoin, Ethereum, Ripple, Tether, Bitcoin Cash, Bitcoin SV, Litecoin, Binance Coin, EOS, and Tezos.

The Number of Bitcoin Automated Teller Machines (ATMs) as of January 2023 was 28,000.

There are about 1000 new coins in the market every day as of 2023.

Daily transactions for Bitcoin nearly reached 600,000 marks in the second quarter of 2023.

Binance has become the biggest cryptocurrency exchange based on 24-hour volume. HBTC comes secondwith $14.44 billion and Hydax Exchange with $12.19 billion.

As of December 15, 2023, Ethereum’s (ETH) value is equivalent to $1,809.07.

Ethereum’s (ETH) market capitalization is around $225 billion as of December 1, 2023.

Litecoin’s market capitalization as of January 1, 2023, is $16 billion.

You're reading 50+ Crypto Stats You Must Know In Jul 2023

Oppo R15: 6 Things You Must Know

Oppo is one of the biggest names in the smartphone industry and in the Oppo R15 and R15 Dream Mirror Edition, the company has the latest flagship phones that continue to push the adoption of the dreaded notch, which is kind of becoming a norm in the Android fraternity.

The Oppo R15 family had been scheduled for a March 31 launch, but the company went for an earlier launch, which suggests that the phones may start selling in early April. But before we get further, let’s check out the specs of both phones – R15 and R15 Dream Mirror.


Oppo R15

6.28-inch 19:9 full HD+ OLED display

MediaTek Helio P60 SoC

6/128GB memory

Dual 16MP (f/1.7) + 5MP (f/2.2) main camera

20MP (f/2.0) front camera

3450mAh battery

Android 8.1 Oreo

Extras: Bluetooth 4.2, microSD card (up to 256GB), rear-mounted scanner, VOOC flash charge, microUSB, 3.5mm audio jack, portrait mode

Oppo R15 Dream Mirror

6.28-inch 19:9 full HD+ OLED display

Snapdragon 660 SoC

6/128GB memory

Dual 16MP (f/1.7) + 20MP (f/1.7) main camera

20MP (f/2.0) front camera

3400mAh battery

Android 8.1 Oreo

Extras: Bluetooth 5.0, microSD card (up to 256GB), rear-mounted scanner, VOOC flash charge, microUSB, 3.5mm audio jack, portrait mode, etc.

Price and availability

Oppo R15 – ¥2,999 ($475 approx.)

Oppo R15 Dream Mirror edition – ¥3,299 ($520 approx.)

Oppo R15 Ceramic edition – ¥3,499 ($552 approx.)

The R15 and R15 Dream Mirror edition phones are releasing in China — exclusively — on April 1, for the price of ¥2,999 and ¥3,299 respectively.

We hope Oppo takes them to Europe, India, and other countries in Asia soon, but it could easily by May-June 2023 by the time device breaks the China-only promise.

6 Things to know about Oppo R15

Is a practical spec sheet also the best one?

Design-wise, the Oppo R15 and R15 Dream Mirror are the same devices. You’ll only know the two are different when you get inside the phones, where the standard R15 has a MediaTek Helio P60 chipset while the R15 Dream Mirror has a Snapdragon 660 chipset. While there are some differences in the camera configuration as well, the pair has the same memory options, software, and battery capacity.

That it doesn’t feature a high-end processor like the Snapdragon 845 — that you find on the Galaxy S9, and will on OnePlus 6 most probably — could dampen the mood of some of the young buyers who are more keen on a robust spec sheet, something they can also get from Asus ZenFone 5Z in this range. But when you look at the impressive camera, massive 6GB of RAM and 128 gigs of storage, what an average consumer need is in abundance here.

Given that the Oppo R15 and R15 Dream Mirror will command price tags of between $470 and $530, it makes little sense why one would want to buy either phone when OnePlus 5T and the latest Asus ZenFone 5Z clearly offer a better bang for the buck.

If it’s a notch you are interested in, the ZenFone 5Z has one that is 26% smaller than the iPhone X. Even better is that it rocks the most recent hardware specs led by Qualcomm’s Snapdragon 845, yet it is in the same price range as the R15 pair.

Although slightly disappointing on the specs front, the Oppo R15 twins have the best of memory options in the shape of 6GB RAM and 128GB storage. This is simply massive and given the raw power supplied by the Snapdragon 660, you will still be getting an excellent handset.

You could be looking at the OnePlus 6, already!

Going by recent history, the upcoming OnePlus 6 should look exactly like Oppo R15. For the uninitiated, OnePlus 5 was very identical to the Oppo’s R11, whose successor, the R11S, is what the OnePlus 5T looks like.

Even though there’s word that the price may be higher than the $499 OnePlus 5T, we don’t expect any drastic departure from last year’s pricing strategy. With this in mind, you might be better placed to wait for OnePlus 6 than buy any of the R15 phones – because the 5T successor is going to be one hell of a beast.

Related: Download Oppo R15 stock wallpapers for your Android device

The notch is here to stay

Oppo R15 and R15 Dream Mirror share the same screen size that pushes a new 19:9 aspect ratio, overtaking Samsung Galaxy S9’s 18.5:9, and thus achieving an impressive screen-to-body ratio of 90%. However, the pair joins a bunch of other Android phones with a notch, which pretty much sums it up – that the notch is here to stay.

As noted, OnePlus 6 could follow the same route and we already know of several other Android OEMs that are going this direction. The aforementioned ZenFone 5Z is among them alongside the upcoming Huawei P20 series.

Read More: Android phones with a notch

Android 8.1, yay! But…

It’s good to see that Oppo R15 and R15 Dream Mirror are based on Android 8.1 Oreo out of the box. While this is a welcome move, it comes at a price, if history is to be consulted.

Oppo has a poor track record in major OS upgrades. With this in mind, it’s likely that Android 8.1 Oreo is the best you get on the Oppo R15 and R15 Dream Mirror. It’s surprising how such a huge smartphone vendor can ignore one of the most important aspects of any phone, but with Project Treble out of the box, we hope they do give users Android P update treat.

A Solid camera

It’s not possible to determine the quality of a phone’s camera by looking at on-paper specs. However, given Oppo’s recent focus on smartphone photography, we don’t expect the dual-lens setups on the Oppo R15 and R15 Dream Mirror to disappoint, especially the latter.

The Dream Mirror is expected to be better in low-light photography thanks to the wider f/1.7 aperture on both sensors and with the help of Oppo’s software customizations, the 20MP front shooters should also deliver some of the best selfies out there.

No dust and water resistance, bummer!

The latest handsets might be the greatest from Oppo at the moment, but they still lack some of the best features of smartphones. By their price, the two are midrange phones, however, they also happen to be the premium offerings from the Chinese vendor.

If anything, it would have made some sense to include some form of dust and water resistance, but if the likes of Google Pixel and Pixel XL or even OnePlus 5T have no such feature yet they are still some of the best phones on the market, the lack of dust and water resistance shouldn’t be the reason for writing off the Oppo R15 and R15 Dream Mirror.

However, it’s unforgivable that such premium phones are still shipping with a microUSB port in Q2 2023! On the brighter side, you still get the traditional 3.5mm audio jack, which is lucky to have on a $500+ phone these days.

What are your thoughts on the Oppo’s latest handsets? Would you buy, or know anyone whom you would recommend any of these phones?

Top 16 Samsung Galaxy Note 10 Tips And Tricks You Must Know

The new Note 10 siblings for 2023, the Note 10 and Note 10 Plus, have hit the shelves and are getting fairly positive feedback, so far. Sure, the devices burn a hole in your pocket, but Samsung has left no stone unturned to make sure you get the absolute best of Android. If you happen to be a proud owner of either of the devices, you probably already know what to expect. However, if you are still looking for ways to take your Note experience a couple of notches higher, we have a set of tips that might help you in that regard.

So, without further ado, let’s get to it.

1. Launch camera quickly using Side key

In an attempt to improve Note 10‘s appeal, Samsung has fused the Power key and Bixby button into one: Side key. The redesigned multifunctional key sits pretty right underneath the volume rocker on the device’s left-hand side, while the right side remains unapologetically blank.

Double-pressing the button allows you to open an app of your choice while tapping and holding will lead you either to Bixby or pop the power options.

Here’s how to customize:

Step 1: Swipe down on the Quick Panel.

Step 2: Tap the Power icon.

Step 3: Select Side key settings.

Alternatively, you could press and hold the Side key itself to open up its settings.

Related → ‘Best Galaxy S10 tips‘

2. Customize S Pen Air Actions

The Note 10’s S Pen is unlike any stylus the company’s built so far. Apart from performing the usual tasks, such as taking notes and annotate, the S Pen now supports Air Actions, which is Samsung’s implementation of touchless interactions. You can use Air Actions in Gallery, Camera, Samsung Notes, and more.

Air Actions comes with a set of pre-defined gestures/commands, but you can, of course, customize it the way you want.

Step 1: Open Settings.

Step 2: Go to Advanced features.

Step 3: Tap on S Pen.

Step 4: Select Air Actions.

Related → How to use gestures on Samsung’s One UI like a Pro!

3. Crank up your Vlogging

Here’s how to explore additional options:

Step 1: Open Quick Panel by swiping down from the top.

Step 2: Press and hold Screen recorder.

4. Link to Windows

Thanks to Samsung’s good relationship with Microsoft, your Note 10 can connect seamlessly to a Windows 10 PC. With only a couple of taps, you can mirror your Note 10’s screen (use apps, play games, simply use your device from PC using the screen mirroring feature), check notifications, check new messages (OTP, yes!) and even reply to them, see up to 25 recent photos, and more. Here’s a video from Samsung that shows cool and useful utility this.

To link your phone to your Windows 10 PC, simply swipe down on the Quick Panel and tap on Link to Windows. But first make sure you have the ‘Your Phone app’ installed on your PC — it’s part of the October 2023 update from Microsoft, and in case you don’t have it, download it for free from here.

To use this feature, open the ‘Your Phone’ app on your Windows PC and then sign in with your Microsoft account. Next, on your Galaxy Note 10, swipe down the notification panel two times, find the Link to Windows button and tap on it. Sign in with your Microsoft account in the mobile app too, and allow the required permissions. That’s it.

5. Enhance night time photography

Pixel devices are still the undisputed king in the department, but Samsung’s done a pretty great job at developing a dedicated Night mode for its flagships.

6. Show battery percentage

Like most devices, the Note 10, too, doesn’t show your battery percentage right out of the box. But you can easily turn it on by going through the Status bar toggles.

Step 1: Go to Settings.

Step 2: Tap on Notifications.

Step 3: Open Status bar.

Step 4: Toggle on Show battery percentage.

Similarly, you can also choose how many notification icons you want to see at the top of your screen.

7. Don’t run out of juice

Both the Galaxy Note 10 and Note 10 Plus can last through the day. However, if you find yourself in a power crunch and are eager to squeeze out some extra juice, Samsung offers a couple of great power profiles to facilitate your needs.

8. Turn on Zoom-in mic

Samsung has introduced a new and, to be honest, a pretty handy feature in the Note 10 series called Zoom-in mic. Theoretically, it allows you to get audibly closer to your subject as you zoom in through the device’s native camera app. And it works, even though it may not meet everyone’s expectations. See the Zoom-in mic feature in action in the video below.

Here’s how to enable it, open the camera app, tap on the Settings icon, scroll down and select Advanced recording. Now, toggle on the Zoom-in mic feature.

After enabling, a microphone icon will show up whenever you zoom in on a subject in video mode, showing the level of audio-zooming.

9. Make use of the video editor

So far, Samsung smartphone users have had to depend on 3rd party video editing apps to carry out even the most basic tasks. Thankfully, Note 10 simplifies the task by bundling a pretty powerful native video editing app. From trimming a video to adding a music track and everything in between, you’re likely to have fun playing around with the editor.

Step 1: Open the Gallery app.

Step 2: Tap on the video you want to edit.

Step 3: Tap on the Edit button (looks like a pencil).

Step 4: Tap on the tool you want to use.

10. Use Bixby routines

Not many are fond of Samsung’s Bixby assistant, but it can be pretty handy in other areas. Your Note 10 comes with some pre-defined Bixby routines, which implement machine learning to analyze your usage patterns and carry out tasks in a streamlined manner.

From dimming the screen to turning on DND at night, you’re likely to find at least one pre-programmed routine to suit your needs. If not, you can always create a new one.

Step 1: Go to Settings.

Step 2: Open Advanced features.

Step 3: Tap on Bixby Routines.

Step 4: Tap on the “+” sign to add a new routine.

11. Brightness quick access

Generally, you’re required to swipe the Quick Panel all the way down to access the brightness adjusting slider. If that seems too cumbersome to you, there’s a quick toggle to make sure you can tweak your Note 10’s brightness promptly.

Step 1: Pull down the Quick Panel.

Step 2: Tap on the arrow adjacent to the brightness slider.

Step 3: Toggle on Show control on top.

12. Enable Smart pop up view

Your Samsung Galaxy Note 10 has a pretty neat way of showing mundane notifications, if you enable it, of course.

By enabling Smart pop-up view, your incoming notifications — WhatsApp, messages, etc. — will show up as a chat bubble, identical to Facebook Messenger. A simple tap on the chat head will allow you to reply to the conversation, without leaving the app you’re currently on.

Step 1: Go to Settings.

Step 2: Open Advanced features.

Step 3: Tap on Smart pop-up view.

Step 4: Select the apps and toggle on.

13. Schedule Blue light filter

If you’re looking at screens all day long, it might be a good idea to give your eyes some rest before going to bed at night.

Samsung Note 10’s Blue light filter helps soothe your eyes, straining them as little as possible. As the filter adds a yellowish tint to the screen, using it all the time can feel a little annoying. Thankfully, there’s a way to add a custom schedule.

Step 1: Pull down the Quick Panel.

Step 2: Tap and hold the Blue light filter icon.

Step 3: Toggle on Turn on as scheduled.

Step 4: Select Custom schedule, set Start time and End time.

To simply manually enable and disable the Blue light filter and its yellow tint, swipe down from the status bar two times, and then tap on the ‘Blue light filter’ icon.

14. Enable Dolby Atmos for gaming

You might already be using Dolby Atmos to enhance your music-listening and movie-watching experiences. In addition to the two, you can also use Dolby Atmos to bring your games to life.

By amplifying even the faintest of sounds, Dolby Atmos allows you experience even the minutest of details.

15. Enable Edge panels

If you’re one of those people who hop between multiple apps, you can save a good chunk of time by enabling Edge panels and configuring as per your requirements. Not only does it allow quick access to as many as 10 apps, but it also has plenty of other useful pages to enhance your Note experience.

16. Task shortcut

As you might have already figured out, you can press and hold an app to bring up its quick commands. What you probably didn’t know is that you can press and hold one of the said commands to turn it into a Home screen shortcut. Upon creating the shortcut, you’ll have the option of carrying out the command with a single tap.

Let us know which one was your favorite feature.

Also, you will be glad to know that Samsung provides many tricks to let you take a screenshot on your Galaxy Note 10 (similar to Galaxy S10). Also, check when the Galaxy Note 10 Android 10 update will release here. In case the fingerprint sensor troubles you, check our age on how to fix Note 10 fingerprint sensor problems.

47 Linkedin Statistics You Need To Know In 2023

There’s no better place to connect with business professionals than on LinkedIn. Here are the most up-to-date LinkedIn statistics for 2023.

If you want to market to business professionals, there’s no better place than LinkedIn. The platform users to connect with like-minded business folk, apply and recruit for jobs, and follow the latest news from organizations and influential people from across the globe.

Understanding how LinkedIn members and brands use the channel gives you valuable insights into how to LinkedIn into your social media strategy. Here are the most up-to-date LinkedIn statistics to be aware of in 2023 to help you craft exciting campaigns.

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

General LinkedIn statistics

Ready to dive into the world of LinkedIn marketing? Here are the top general LinkedIn statistics you need to know.

1. LinkedIn turns 20 years old in 2023

LinkedIn officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. The platform was originally founded by Reid Hoffman, who built the initial version in his living room.

2. LinkedIn has 36 offices and 21,000 employees

Those offices are located in more than 30 cities worldwide, including 10 in the United States. Of the company’s 21,000 employees, more than 19,000 are full-time.

3. LinkedIn is available in 26 languages

This allows many global users to access the network in their native language.

Source: LinkedIn

4. The number of Black and Latino leaders grew by 35% and 20.3% last year

LinkedIn has made a concerted effort to improve its diversity and inclusion, with the number of Black and Latino leaders, managers, and senior ICs growing by 35% and 20.3%, respectively, in 2023.

5. Women represent nearly 42% of LinkedIn’s leadership

LinkedIn has also been actively addressing gender inequality, with women representing nearly 42% of the company’s leadership. This is a huge improvement from previous years, and LinkedIn has shown its commitment to creating an inclusive environment for all of its users.

6. Revenue increased 21% year-over-year (in constant currency) in Q1 of 2023

Revenue growth has been a major priority for LinkedIn and its user base. In Q1 of 2023, the company reported revenue growth of 21% year-over-year (in constant currency), significantly higher than the 17% year-over-year increase from the previous quarter.

LinkedIn user stats

Looking to tap into LinkedIn’s vast professional audience? Check out these LinkedIn user stats to guide your strategy.

7. LinkedIn has 875 million members

To put that number in context, Instagram currently has over 1.4 billion users, and Facebook has almost 3 billion. So LinkedIn may not be the largest of the social networks, but with a specific business focus, it’s an audience worth paying attention to.

Source: Hootsuite 2023 Digital Trend Report

8. 57.2% of LinkedIn users identify as men, with 42.8% identifying as women

Men significantly outnumber women on LinkedIn overall, but you’ll need to do some research to understand the makeup of your specific LinkedIn audience. Note that LinkedIn does not report any genders other than male or female.

9. Over 77% of LinkedIn users are from outside the US

While the US is LinkedIn’s biggest market with over 194 million users, the network has gained traction around the world. Coming in second place is India with 96 million users, followed by Brazil with 60 million users, Mainland China with 57 million users, and Indonesia with 21 million users.

Source: LinkedIn

10. LinkedIn has members in 200 countries and regions worldwide

LinkedIn’s users live in more than 200 hundred countries and regions around the world. This includes over 227 million in Europe, 49 in the Middle East and Africa, 244 million in the Asia Pacific, and 136 million in Latin America.

11. Almost 60% of LinkedIn’s users are between 25 and 34 years old

It’s not a surprise that more than half of LinkedIn users are in the age group that is starting and growing their careers. It’s a professional network, after all.

Following this cohort, though so too closely, is the 18-24 age range.

Source: Hootsuite 2023 Digital Trend Report

12. With 23.38 million followers, Google is the most followed organization on LinkedIn

Beating out Amazon, TED Conferences, and LinkedIn themselves, tech giant Google ranks as the most followed company account on the platform.

Source: Hootsuite 2023 Digital Trend Report

13. Followed by over 35 million users, Bill Gates is the most followed person on LinkedIn

The Microsoft founder is out on his own as the most followed personal account on the platform, with almost double the amount of followers as Richard Branson behind him in second place. Funny that Microsoft owns LinkedIn, but we’re just speculating here!

Source: Hootsuite 2023 Digital Trend Report

14. #India is the most followed hashtag on LinkedIn, with 67.6 million followers

The other most popular hashtags include #Innovation (38.8 million), #Management (36 million), and #HumanResources (33.2 million).

The dominance of the #India hashtag suggests to marketers that the nation is not to be overlooked as part of your global campaign strategy.

Source: Hootsuite 2023 Digital Trend Report

15. LinkedIn’s international user base grew at 2X the pace of its US user base in Q1 of 2023

LinkedIn has been making great strides internationally, with its international user base growing at 2X the pace of its US user base in Q1 of 2023. This growth shows no signs of slowing down, and LinkedIn is doing a great job of expanding its reach in different markets.

16. 295,000 schools are listed on LinkedIn

Similarly, LinkedIn users can also find educational opportunities by searching through the platform’s directory of more than 295,000 schools. Users can also use LinkedIn to find mentors, build professional relationships, and network with potential employers.

LinkedIn usage stats

The latest LinkedIn usage stats are in, and they might even change how you see this platform.

17. 52 million people use LinkedIn to search for jobs each week

If your company is hiring, your LinkedIn business page can be a key source of potential new employees.

When hiring managers can’t screen potential new hires in person, tools like LinkedIn are even more important. And 81% of talent professionals say virtual recruiting will continue long after the pandemic.

18. 8 people are hired through LinkedIn every minute

If that last LinkedIn stat didn’t convince you it’s worth having a solid presence on this network, this one should. Any company planning to hire new employees in 2023 needs a polished LinkedIn Page to help attract top-tier talent and leverage the channel to recruit candidates.

19. There are 101 job applications submitted every second on LinkedIn

To put this already remarkable figure in perspective, that’s 6,060 applications sent every minute, 363,600 sent every hour, and an incredible 8.72 million job applications sent every day.

20. 16.2% of US LinkedIn users log in every day

Of their 875 million members, LinkedIn’s daily active users (DAU) account for 16.2% of them, reaching around 141 million users that log in to the platform daily.

21. 48.5% of users in the US use LinkedIn at least once a month

At roughly 424 million monthly active users (MAU), this represents an opportunity for marketers to access an extensive pool of decision-makers across the country.

22. LinkedIn saw 15.4 billion sessions in Q2 FY22

LinkedIn has transitioned from being “just” a recruitment platform to a professional network where people educate themselves and learn about other companies and opportunities in their industry.

23. There are more than 36,000 newsletters on LinkedIn

These include newsletters from Melinda Gates, Richard Branson, Ariana Huffington, and various publishers like The Economist. Of those 36k newsletters, 29 million unique people are subscribers.

24. 40% of LinkedIn visitors organically engage with a page every week

Organic engagement is hard to come by these days. But, on LinkedIn, 40% of visitors engage with a page organically each week. That’s an impressive statistic demonstrating the platform’s staying power and relevance in the market.

25. Pages that post weekly have 5.6x more followers than those posting monthly

Knowing how often to post on social media can be tricky. According to LinkedIn stats, pages that post weekly have 5.6x more followers than those posting monthly. So if you’re looking to grow your business’s social media following, aim for weekly posts at the very least.

26. An ad on LinkedIn can reach 14.6% of the world’s population

Source: Hootsuite 2023 Digital Trend Report

27. LinkedIn Marketing Solutions surpassed $5 billion in July 2023 28. LinkedIn’s ad reach grew by 22 million people in Q41 2023

That’s a 2.8% increase from Q3.

Source: Hootsuite 2023 Digital Trend Report

30. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn

Marketers can benefit from LinkedIn’s ability to connect with members early in the marketing funnel through users engaging with brand posts and sharing them on their feeds.

31. Marketers see up to 2x higher conversion rates on LinkedIn

LinkedIn’s range of tools for audience targeting means website visits originating from the platform are more likely to increase conversions on B2B sites.

32. LinkedIn Marketing also brings 2x higher engagement rates 33. Ads using LinkedIn’s conversion tracking tool see 13.5% lower cost per acquisition

LinkedIn stats show that when you use their conversion tracking tool, the cost per acquisition (CPA) is 13.5% lower than when not using it. This tool helps businesses track conversions from LinkedIn Ads and gives them more insight into which campaigns are working best for them.

34. Members on LinkedIn have 2x the buying power of the average online audience

LinkedIn users have higher-than-average buying power compared to other online audiences. This makes it a great platform for businesses looking to target customers who are more likely to make purchases.

LinkedIn business statistics

Next up in our LinkedIn statistics round-up, let’s explore the LinkedIn business statistics driving the professional world this year.

35. 4 out of 5 people on LinkedIn “drive business decisions”

The platform’s chief selling point for marketers is its ability to target an audience by their job, not just their demographics.

This allows B2B marketers, in particular, to reach the people who make the buying decisions.

36. More than 58 million companies are listed on LinkedIn

LinkedIn has become an invaluable resource for job seekers, recruiters, and employers alike. As of Q1 2023, more than 58 million companies are listed on LinkedIn, giving users a wealth of options for finding job opportunities.

37. 2.7 million companies post on LinkedIn every day

The sheer size of LinkedIn’s user base makes it an invaluable resource for job seekers and businesses alike. Not only can users make connections with potential employers, but they can also learn about the latest industry trends and stay informed on changes in the job market.

38. There are 39,000 skills listed on LinkedIn

With over 39,000 skills listed on LinkedIn, it is an excellent resource for employers to find the right candidate. Over the last 12 months, 365M skills members added to their profiles and made it easier for recruiters and hiring managers to pinpoint their most desired skill sets.

39. 44% of hiring managers used LinkedIn skills data to fill roles

Skills data is one of the most important features for recruiters to find the right candidate. According to LinkedIn, 44% of hiring managers used skills data from LinkedIn profiles to fill roles.

If your company is looking to fill a position, you should consider checking out the skills section of LinkedIn profiles.

40. LinkedIn saw 150 million newsletter subscriptions in Q1 of 2023 41. 96% of B2B marketers use LinkedIn for organic social marketing

These LinkedIn stats make LinkedIn the top network for B2B content marketers, followed by Facebook and Twitter (80% and 71%, respectively). This isn’t surprising, given that LinkedIn offers a context in which people expect and seek out business-related content.

LinkedIn users can use professional demographic data to target the right people based on their job title, company, industry, and seniority.

43. 77% of content marketers say LinkedIn produces the best organic results

As well as boasting the most used platform for organic marketers, LinkedIn ranks as the best network for producing organic results.

Some way behind LinkedIn, Facebook comes in at second with 37%, followed by Instagram with 27% and YouTube with 21%.

It’s not a shock that the top organic social network for B2B marketers is also the top paid social network. Facebook comes in next at 69%, followed by Twitter at 30%.

46. Companies with a complete, active LinkedIn Page see 5x more page views

If you need help ensuring your brand is making the most out of its LinkedIn presence, take a look at our guide to optimizing your LinkedIn company page.

Organizations looking to get the most engagement from their posts should include an image with each post. Custom image collages (3-4 images in one post) perform especially well, giving users more visual context and can help expand your reach.

Easily manage your LinkedIn Page alongside your other social channels using Hootsuite. From a single platform you can schedule and share content—including video—engage your network, and boost top-performing content.

Start your 30-day trial today

Easily create, analyze, promote and schedule LinkedIn posts alongside your other social networks with Hootsuite. Get more followers and save time.

22 Best Test Management Tools (Jul 2023 Update)

Test management solutions help you capture test requirements, design test cases, test execution reports, resource management, etc. Software quality oversights can cause a company high monetary loss, reputation loss, or expose its litigation risks. A good test management tool is the key to avoiding bugs and defects getting into production.

Following is a handpicked list of Top Test Management Tools, with their popular features and website links. The list contains both open source (free) and commercial (paid) tools.

Best Test Management Tools

Tuskr is a powerful yet aesthetically pleasing and intuitive cloud-based test management tool. With its unbeatable pricing, a generous free plan, and a 30-day free trial, Tuskr should be on top of your evaluation list.

#1 Top Pick



Integrations: 400+ Integrations

Free Trial: 30-Day Free Trial

Pros: Visit Tuskr


Easily organize test cases into projects, suites, and sections.

Attach rich meta-data to test cases with custom fields

Create flexible test runs — from selecting specific test cases to matching complex criteria

Ensure fair distribution of the testing workload right from your dashboard.

Visually monitor your test runs using our unique burn-down charts from your dashboard.

Protect against accidents with our recycle bin; see who changed what with our audit trail.

Integrate with JIRA and hundreds of other bug and time tracking tools

30-Day Free Trial

2) PractiTest

PractiTest is an end-to-end test management tool. A common meeting ground for all QA stakeholders, it enables full visibility into the testing process and a deeper broader understanding of testing results.




Integrations: Jira, Redmine, Bugzilla, YouTrack, FogBugz, GitHub, etc

Free Trial: 14-Day Free Trial – No Credit Card Required

Pros: Visit PractiTest


A vast array of third-party integrations with common bug trackers, automation tools, and robust API for the rest.

Fully customizable & flexible for the ever-changing needs of QA teams: customize fields, views, permissions, issue workflows and more

Reuse tests and correlate results across different releases and products.

Unique hierarchical filter trees – organize everything and find anything quickly.

Never work twice – with anti-bug duplicates, permutations, step parameters and call to test

Fast professional and methodological support

14-Day Free Trial

3) Xray

Xray is the #1 Manual & Automated Test Management App for QA. It’s a full-featured tool that lives inside and seamlessly integrates with Jira. Its aim is to help companies improve the quality of their products through effective and efficient testing.




Integrations: AnovaApps, Apwide, Azure Devops, and many more.

Free Trial: 30-Day Free Trial

Pros: Visit Xray


Traceability between requirements, tests, defects, executions

Define reusable preconditions and associate to tests

Organize tests in folders and test sets

Test plans for tracking progress

Test environments

BDD – Write Cucumber scenarios in Jira

Integrates with test automation frameworks (Selenium, JUnit, Nunit, Robot, …)

Built-in REST API

CI integrations (Bamboo, Jenkins)

Built-in reports

30-Day Free Trial

4) Testpad




Integrations: Jira, Pivotal, GitHub, etc.

Free Trial: 30-Day Free Trial

Pros: Visit Testpad

Key features:

Simple enough to use by anyone – no training needed

Guest testers – bring in extra help when you need it; clients, managers, marketing…

Reports that make obvious: what was tested, how much to go, “are we ready to release?”

Natural test plans based on hierarchical checklists

Create flexible tests you can improve on the fly, during testing

Adapts to how you want to test: TCM, BDD, or any flavor of Exploratory

30-Day Free Trial

5) TestRail

TestRail provides comprehensive test case management to help you organize testing efforts and get real-time insights into testing activity. Powerful reports and metrics enable QA teams to increase productivity and deliver fast feedback.




Integrations: Jira, Bug Trackers, Automation Tools, API, etc

Free Trial: 14-Day Free Trial

Pros: Visit TestRail


Easily track the status of individual tests.

Measure progress with informative dashboards and activity reports

Compare results across multiple test runs, configurations, and milestones

Track team workload to adjust assignments and resources

Highly customizable, with cloud-based or on-premise installation options

Integrate with defect tracking and collaboration solutions such as Atlassian Jira, FogBugz, Bugzilla, Axosoft, GitHub, and TFS; and with leading test automation tools including Ranorex Studio.

14-Day Free Trial

6) Testmo

Testmo is the #1 unified test management tool for modern teams. Manage all your manual test cases, exploratory tests and test automation in one powerful platform.




Integrations: Selenium, Jira, GitHub, GitLab, CircleCI, etc

Free Trial: 21-Day Free Trial

Pros: Visit Testmo


Unified testing to track all your QA activities in one tool

Rich test case management, exploratory test sessions & test automation

Full issue integration with Jira, GitHub, GitLab and many more

Full integration with any test automation tool, CI pipeline & DevOps tools

Best-in-class reporting, metrics and real-time charts

Fully customizable with fields, workflows & test assignments

Built-in project management, milestones & versions

Fast, scalable & enterprise-ready for teams of all sizes

21-Day Free Trial

Zephyr Enterprise is more than a test management solution, we are a test management partner ready to help you achieve all of your testing activities from a single tool. From creating test cases and plans, to defining user requirements and generating reports, Zephyr Enterprise arms you with the insights, flexibility, and visibility necessary to deliver software faster — with fewer bugs!


Zephyr Enterprise


Integrations: TestComplete, ReadyAPI, Atlassian JIRA, Jenkins, and Selenium

Free Trial: 14-Day Free Trial – No Credit Card Required

Pros: Visit Zephyr Enterprise

Key Features:

Premium Enterprise Support

Bi-directional Jira Integration

Enterprise-grade test planning and auditing

End-to-end traceability

Flexible support for third-party automation frameworks

Legacy ALM migration path and transition plan

Visit Zephyr Enterprise

14-Day Free Trial (No Credit Card Required)

TestMonitor is an end-to-end test management tool for every organization. A simple, intuitive approach to testing. Whether you’re implementing enterprise software, User Acceptance Testing (UAT), need QA, building a quality app or just need a helping hand in your test project, TestMonitor has you covered.




Integrations: Asana, Jira, Mantis, Slack etc

Free Trial: 14-Day Free Trial

Pros: Visit TestMonitor


Requirement and risk-based testing.

Advanced test case design capable of supporting thousands of cases.

Robust planning tools with multi-tester runs and milestone cloning.

Comprehensive result tracking.

Integrated issue management.

Smart reporting with many filter and visualization options.

Revolutionary simple UI.

Third-party integrations featuring Jira, DevOps, and Slack. REST API included.

Professional support with quick response time.

14-Day Free Trial

SpiraTest is Inflectra’s world-class test management and QA suite for agile teams. This flexible and easy-to-use platform comes both as an on-premise or SaaS solution and has the industry best practices baked in. Out of the box, SpiraTest is preconfigured to help you get started quickly.




Integrations: Over 45 Integrations

Free Trial: 30-Day Free Trial – No Credit Card Required

Pros: Visit SpiraTest


Bug tracking and requirements management across projects and programs of all sizes

Test management for all your tests – automated, manual, data-driven – from a customizable control center

Seamless test generation from requirements, and bugs from tests

Creation of parameterized test, test review, and scheduling, workflow management.

Integrates seamlessly with 60 tools on the market including JIRA, Visual Studio, IBM Doors, Perforce, Excel, etc

30-Day Free Trial (No Credit Card Required)

Testiny – one of the top test management tools you should know. It is perfect for small to mid-sized QA teams looking to integrate and manage manual and automated testing in their development process.




Integrations: Jira, Selenium, Playwright, GitHub actions, Jenkins etc.

Free Trial: 14-day free trial / completely free for teams up to 3 users

Pros: Visit Testiny


Free for open-source projects and small teams with up to 3 people

Intuitive and simple out of the box

Fully customizable (custom fields, …)

Full integration with any test automation tool, CI/CD pipeline or DevOps tools

Seamless integration in the development process (e.g. Jira, …)

Instant updates – all browser sessions stay in sync

Immediately see when a colleague makes changes, completes a test, …

Powerful REST API and CLI tools

14-Day Free Trial (No Credit Card Required)

JIRA is a test management tool which also used for DevOps testing. It performs the automatic build, test, and releases in a single place. It supports many technologies and languages like Ducker, Git, SVN, Mercurial, and Amazon S3 buckets.


Setting up jira is pretty simple

Run parallel batches tests

Per-environment permissions feature allows developers and QA to deploy to their environments

It can trigger builds based on changes detected in the repository, push notifications from Bitbucket

30 Days Free Trial

12) ALM/Quality Center

HP QC has been the most used test management software; it has all the features necessary in many ways. It is one of the high-end tools that provide robust tracking and reporting. ALM can also connect with an e-mail system and send e-mail for any changes to desired team members.


It helps you to develop applications accurately.

It provides real-time visibility into the quality of your application.

Offers built-in Application Lifecycle Management templates and workflows.

13) TestLink

It is one of the best open-source test management tools. This web-based test management tool includes planning, reporting, testing specifications, reporting, and requirement tracking. To track the project’s progress, reports and charts are available, while additional features include assigning keywords specifying requirements and events log.

Key Features:

Charts Support

Metrics Support

Test creation and execution

User-friendly UI

Defect Recording

Panaya Test Dynamix is a smart test management platform for ERP & Business Applications that reduces your test cycles by 85% and accelerates digital transformation with zero risk. AI powered Change Analysis and collaboration features for seamless end-to-end testing, even in demanding enterprise environments.




Integrations: SAP, Oracle, Salesforce, etc

Free Trial: 14-Day Free Trial

Pros: Visit Panaya


One unified platform to orchestrate and streamline all Test Management activities

Boosts UAT by mirroring end-to-end scenarios in a collaborative testing workflow and automate business process testing documentation.

Eliminates risk and uncertainty with AI-powered Change Analysis to know exactly what (not) to test for.

Real-time visibility and smart insights so you can make informed decisions.

14-Day Free Trial

15) IBM Engineering Lifecycle Management

IBM Engineering Lifecycle Management, formerly IBM Rational Quality Manager, can be used for automation to accelerate project schedules and report on metrics for informed release decisions. It is one of the best test case management tools which can be used for tracking online test management, maintaining the simple online library, tracking engineering releases, customer releases, etc. It is independent of platform, and it enables managing QA projects effectively


It helps you to manage changes across your entire team.

This test management tool ensures that your product meets all your requirement.

Enables you to reuse software to improve its efficiency.

16) XQual

It is designed to avoid common errors faced while testing, like bugs, slippage, and regression due to inefficiencies in managing the tests. It provides integrated management with data stored in MySQL, and it allows scheduling and running fully automated or manual test campaigns.


Offers shared or reusable test cases.

You can execute 5 different interfaces to perform your Test.

It can be integrated with all the continuous integration tools.

It supports both automated and manual test execution.

17) TestLodge

Test lodge is one of the best test case tools that provide basic four aspects Test Plans, Requirements, Test Suites & Cases, and Test Runs. It has everything it requires to manage test cases, while test plans can be generated quickly with ease. Testlodge can be integrated with your existing issue tracking tools to allow ticket and defect reports to be automatically created when a test case fails.


It helps you to improve and organize your software testing process.

You can easily collaborate with your team.

It enables you to check the instant status of your automated tests.

18) Silk Central

Silk Central allows you to unify all test assets into one easy-to-use planning, tracking, reporting, and execution hub. With silk central, it is easy to recreate issues they have found.

Key Features:

Insight into test execution with TestBook

Create a subscription and generate reports according to your schedule

19) Testuff

Testuff is an online test management tool without limits- unlimited tests, testers, projects, and defects can be reported and managed. It is highly secure and got a full backed-up environment. In stuff, test scripts can be organized by projects, branches, and hierarchical suites. It also allows the import and export of data from Excel sheets.

Key Features:

Integration with any number of bug trackers, made possible through test management software.

Communicate with team using Twitter integration

Attach a video to defect reports

Assign Test to specific testers

Shared steps

Test Cycle planning using multiple labs

20) Gemini

With Gemini, testers can relate their work with the development team and customer incidents. Complex problems can be broken down into manageable items with no project limits. It is possible to assign items to multiple team members and automatically deliver any number of reports to users or groups.

Key Features:

Apps Framework

Import and Export facility

Test run records

You can subscribe anyone to Gemini to receive a notification related to the product.

Offers features of QMetry test management.

21) Bugzilla Testopia

Testopia is a test management extension of Bugzilla; it is designed for tracking test cases. You can also track the progression of weekly or release-based testing done by various QA teams. Testopia allows you to create your own test cases testing reports and conduct test runs. This test management system can help the QA members speed up the QA process, as it has a history of related defects for all its test cases.

Key Features:

Test cases and results can be exported to a CSV file using test management software.

Numerous bug fixes

Uses the latest Extjs 3.0 library

Set priorities on individual case run

Support XML export and import of test plans and children

Relate to Bugzilla elements

Make the connection between bugs and test cases

22) Fitnesse

Fitnesse is a test framework that allows testers, developers, and customers to collaborate to create test cases on the wiki. It is one of the best free test management tools, which is a testing and documentation tool that enables testers, customers, and programmers to create test cases in a platform-independent way. Fitnesse works well with almost all programming languages and environments.


It helps you to collaborate with stockholders.

It enables you to perform the automated Test without any hassle.

This application enables you to measure software development progress.

Allows you to do regression tests

23) Stryka

Stryka is an enterprise grade Test Management Tool available on desktop, mobile, and smart watches.

Key Features:

No installation is required. It’s a SaSS tool.

Adapts to any testing methodology. Supports Agile Testing and Continuous Delivery environments

Offers easy test management for jira

Robust Metric, Reporting, and Leaderboards

Requirements Management, Defect Management & Manual/ Automated Test Execution all in one.

Easy collaboration amongst all stakeholders, facilitated by test management software.

Easy integration with popular testing tools like Selenium, Rally et.

Other Test Case Management Tool Options

Apart from all these test management solution tools and QA tools, there are a few more tools with limited features. Most of these tools provide just test case management and integrate bug tracking via an external test management solution or tool.

VersionOne: It is a commercial product targeting Agile projects. It has a test management module along with planning, reporting, and others

Aptest: It has all possible features one look into a test management tool

Tosca: Tricentis Tosca Testsuite is an effective end-to-end testing suite for enterprises

Buying Guide

Test management tools are used to store information on how testing is to be done, plan specific testing activities, and report the complete status of quality assurance activities.

Here is the best Test Management Tools list:

Tuskr – Best for ease-of-use

PractiTest – Best for precise results & flexibility

Xray – Best for quality management

Testpad – Best for finding bugs that matter most

TestRail – Best for manage, track & organizing testing

Testmo – Best-in-class reporting, metrics and real-time charts

Zephyr Enterprise – Best for speed and constantly improvement

TestMonitor – Best for Real-time insights

SpiraTest – Best for Parameterized test, test review, and scheduling

Testiny – Powerful REST API and CLI tools

You need to follow these steps to select the right test management tool:

Step 1) Set your Budget

You should shortlist test management tools based on your budget. You should also consider employee training cost on the tool while factoring the budget.

Step 2) Check their features

Test management tool should be capable of improving overall productivity by focusing on key areas like the granularity of test information, release management tracking, and reporting. Your desired features should be supported by your tool of choice.

Step 3) It should be Agile Ready

Looking into current trends and demand, a test management tool must support Agile, DevOps, Continuous testing

Step 4) Check Support for Automation and API Integration

Automation test results in the test management tool are desirable. Your test management tool must provide ready integration or API to connect with variety of tools.

Step 5) Look for Mobile support

Mobile support(Android, iPhone) in the test management tool is extremely helpful

Step 6) Select a Test management tool that offers maximum support options

You should select one of the best test management tools that offer features like live chat, phone calls, FAQs, raising help desk tickets, etc.

Step 7) Do a Pilot

Before deploying a tool across your organization, it’s prudent to do pilot of the tool either using the free version or asking for demo from the tool vendor. In practise, there is no such thing as the best tool. The best tool is one that satisfies your project needs, improves product quality, empowers your team, and helps you deliver quality software.

Jira Test management tool provides comprehensive test case management, which helps organize testing efforts with real-time insights about the testing process. It enables QA teams to produce powerful reports to increase productivity and quality of products with effective and efficient testing. It also provides full visibility into the testing process. If you’re interested in a tool that can facilitate this process, consider learning more about Jira through this comprehensive Jira tutorial for beginners.

Here are the benefits of using a Test Case Management Tool:

Capturing requirements

Designing test cases

Creating test execution reports

It allows you to create test plans for tracking progress

Helps you to measure progress with informative dashboards and activity reports

It improves test coverage, as it takes care of requirement management and test case creation and execution.

It makes it simple for the team to view all the testing activities in a single application.

It consolidates the execution report and gives us visual insights.

It minimizes duplication in data, enhancing the efficiency of test management software.

It should give testing managers a platform to plan, divide, organize, and delegate tasks to team members based on their skills and capabilities.

A good test management software should provide robust tools to test every component of the testing cycle meticulously.

It creates room for testers to run multiple tests on autopilot, thus saving time.

Test management software should be flexible to be adapted to the unique demand of each project.

24 Instagram Reels Stats That Might Surprise You

These are the essential Instagram Reels stats that will inform your digital marketing strategy in 2023.

Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Who remembers adding the Amaro filter to literally all their early photo content? We do, and we see you.

However, in 2023, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce, messaging, and (the topic you’re here for!) video.

This announcement came in the same month that Instagram doubled Reels’ maximum running length, signaling the company’s significant commitment to video.

Since then, Meta has doubled down on Reels and even introduced the short-form, snappy video format to IG’s sister platform, Facebook.

Meta’s continued faith in the platform suggests Reels is here to stay. Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2023.

Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.

General Instagram Reels statistics

1. Instagram Reels will turn 2 years old in August 2023

Although first introduced in Brazil in 2023 under the name “Cenas,” Instagram Reels were launched to the world at large at the height of the first few months of the COVID-19 global pandemic to compete with TikTok’s exploding popularity.

2. Reels have a maximum running length of 90 seconds

Initially just 15 seconds, Instagram doubled the maximum running length for Reels to 30 seconds a month after the feature’s release before doubling it again in July 2023. This move came only a few weeks after TikTok tripled the maximum length of their videos from one minute to three. In 2023, Instagram got a bit closer to catching up to their rival — as of May 2023, some users have early access to 90-second Reels.

4. Reels videos have a maximum file size of 4GB

Considering that Reels has a maximum running length of 60 seconds, 4GB is more than enough capacity to upload your video in the highest possible definition and dazzle your potential customers.

We recommend filming in 1080p, which most mobile devices support, and some even film in 4K if you fancy adding an additional layer of quality to your Reels.

5. Instagram recommends a ratio of 9:16 for Reels videos

No, 9:16 isn’t a bible verse, but actually the standard aspect ratio for vertical videos. To really make Reels pop, marketers need to record in this ratio to upload their content to Reels. IG also recommends a size of 1080 x 1920 pixels.

It’s important to remember that Instagram Reels is a mobile first-format, so marketers should tailor their output to appeal to a mobile-first user base (hint hint, don’t record video in 16:9, which is the TV-size aspect ratio).

6. The most viewed Instagram Reel has 289 million views

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words.

7. The most followed Reel-producing Instagram account is Instagram itself

With 458.3 million followers to their name, the platform itself is the most subscribed Instagram account, with at least one Reel available to view on the company’s page. Following some distance behind is soccer star Cristiano Ronaldo and model and reality TV personality Kylie Jenner, with 387.5 million and 298.1 million followers respectively.

Instagram Reels user statistics

8. Users in India prefer Reels to TikTok

India is the only country with a higher percentage of Google searches for Instagram Reels than their hyper-popular competitor, TikTok. According to Google Search Trends, Instagram Reels searches eke out a 54% share of searches compared to 46% for TikTok.

Source: Google Trends

9. In 2023, Instagram users will be on the platform for 30 minutes per day

Instagram Reels usage statistics

10. Following Reels’ release, Instagram’s usage in Brazil grew by 4.3%

Remember that Brazil was the first country to get access to Reels, so this growth makes total sense. What’s interesting here is that this figure gives us an insight into the adoption rates of new features once they’re launched by social media platforms.

To put the growth stat into a wider context, Brazil’s Instagram usage typically expands by about 1% month on month, but between October and November 2023, when “Cenas” (now Reels) launched on iOS and Android, usage grew by over four times that amount.

Source: Hootsuite Digital Trends Report

11. 9 out of 10 users watch Instagram videos weekly

In August 2023, Instagram for Business reported that 91% of recently surveyed active Instagram users said they watch videos on Instagram at least once a week. For marketers, this signals that videos actively reach audiences and are becoming more popular on the platform.

12. 50% of users use the Explore page every month

Successful Reels are more likely to be featured on the Explore page. If your Reel is shown on this page, you have a considerable chance to expose your brand to new followers.

13. Reels have become Instagram’s fastest-growing feature worldwide

Over the past year, search interest for Instagram Reels has eclipsed that of Instagram Stories, reaching peak popularity around the first week of 2023. With audiences actively searching for Reels and wanting to educate themselves about the features, this is a surefire signal to marketers that they need to adopt Reels as part of their Instagram marketing strategy ASAP.

Source: Google Trends

14. More than one in three teens are excited to see more dance challenges in 2023

If you’re looking to tap into Gen-Z or even younger demographics, this is the stat to pay attention to because it’s important that brands meet audiences with the content they like to see and engage with.

Additionally, audio and music in these social challenges are everything and can be instrumental in kick-starting trends via short-form videos in Reels.

However, according to Hayden Cohen, Hootsuite Social Marketing Strategist, Hootsuite’s follow and unfollow rate didn’t change much:

“We typically see approximately 1,000-1,400 new followers every week, and approximately 400-650 unfollows per week too (this is normal). I would say our follow and unfollow rate has stayed the same since posting Reels.”

Source: Hoosuite’s Instagram Insights

Instagram Reels business statistics

16. Instagram boasts a 1.50% engagement rate for video posts

1.5% may not seem like much, but most social media marketing experts agree that between 1-5% is a good engagement rate. The more followers you have, the harder it’s likely to be to achieve a decent engagement rate. And for reference, Hootsuite’s social media team reported an average Instagram engagement rate of 4.59% in 2023.

If you want to know more about engagement rates, check out How to Increase Social Media Engagement: A Guide for Marketers.

17. 71% of people associate Instagram with celebrities

In a survey of over 25,000 people commissioned by Meta, 71% percent of respondents said they strongly associate Instagram with following influencers and celebrities.

With many of the most viewed Reels on Instagram coming from celebrities and verified accounts, it may be time you looked at utilizing influencer marketing in your Instagram strategy.

18. 86% of consumers say they’d purchase, try, or recommend a product when Instagram content is rated as “shareworthy”

The creator landscape on Instagram is poppin’ and social media marketers would be foolish to not engage with creators to help them build their audience, drive more engagement and create shareable content to help drive sales.

19. Nike averages 4.6 million views per Reel

Nike’s best performing Reel has over 6.7 million views, with its worst performer so far accruing a (still very impressive) 3.4 million views.

Nike is just one of many household fashion brands leveraging Instagram Reels to pull in viewers, with Louis Vuitton, Gucci, and Chanel also pulling in 1M+ views on their videos.

20. 30/30 NBA teams are making use of Reels

When you take a look at the top followed NBA accounts on Instagram (The Warriors, Lakers, and Cavaliers), you can see that they are consistently pulling in upwards of 1 million views on their Reels, helping them drive colossal engagement and brand awareness.

21. 20/20 Premier League teams are making use of Reels

And the trend’s not just limited to US basketball. Every team in soccer’s Premier League has realized the marketing potential of Instagram Reels, producing content ranging from player interviews to match highlights.

Checking in on the most followed Premier League teams on Instagram (Manchester United, Liverpool, Chelsea), you’ll see that their Reels are pulling in even greater numbers than the NBA, with some posts eclipsing 20 million views.

For marketers, this signals that there’s a wide range of brands and businesses leveraging the power of Reels to increase engagement and brand awareness and position themselves as a forward-thinking brand that understands the potential and power of short-form video.

22. Meta reports that 53.9% of Instagram Reels ad audience share is male, with 46.1% identifying as female

Men just about outnumber women in terms of Reels ad audience share, but you’ll need to do your own research to understand the makeup of your brand’s specific Instagram audience. It’s also worth remembering that Meta does not report any other genders aside from male and female.

Source: Hootsuite Digital Trends Report

You don’t need to be told how popular Instagram is, with the app as a whole racking up 1.22 billion users each month. However, it might surprise you to learn that Instagram Reels’ potential ad reach is over half that, at over 675 million.

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