Trending February 2024 # 5 Ways The Twitter Purge Impacts Search & Social Media Marketing # Suggested March 2024 # Top 11 Popular

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Twitter announced they were locking suspicious accounts and removing them from follower counts. The move was designed to increase trust in the service.

The purge will be ongoing for several days and will become the new normal as Twitter increases how often they purge suspicious accounts.

1. Advertisers Will Benefit

As a response to GDPR, Twitter began locking out users that hadn’t properly declared their age, in order to better comply with regulations regarding under age users.  Twitter continued locking out more and more users in the weeks following, inspiring the #TwitterLockOut hashtag.

Locking out millions of suspicious accounts may have been the lead up to what we are seeing today, which is the removal of those locked accounts from follower counts.

Here’s what Twitter’s announcement said:

This purge is not a one time event. Twitter was vague as to whether they will continue to root out suspicious accounts on a daily basis. But Twitter did indicate there may be regular updates forthcoming.

“…follower counts may continue to change more regularly as part of our ongoing work to proactively identify and challenge problematic accounts.”

2. More Transparency and Trust

Some users were crowing about influencers and politicians who lost as much as 76% of their Twitter followers.

3. Benefits Honest Users

Internet marketer Mark Traphagen tweeted a graph showing how he lost approximately 1% of his followers.  This is a modest and negligible amount.

The Twitter follower purge reinforces the credibility of people on Twitter and makes it easier to know who to trust.

Many users were happy about the purge because they now had more confidence that they were tweeting to actual people.

4. Twitter Follower Purge is Unbiased

Twitter itself was the biggest loser.

Barack Obama lost more followers than Donald Trump. Obama’s loss was close to 3 percent of his total. Donald Trump lost less than 0.6 percent of his total. Clearly there was no political bias in Twitter’s political purge.

Yet that didn’t stop some from speculating the opposite. One user claimed Twitter slashed her followers because she supports Donald Trump

I see the latest Twitter purge has begun. In the last 2 hours, I have lost almost 500 followers.

Like I said, @Twitter @jack are targeting Conservative accounts. It is so obvious.

I am being targeted because I proudly support @realDonaldTrump and America.

cc: @parscale

— Laura Loomer (@LauraLoomer) July 12, 2023

5. Twitter Purge is Good for SEO

The Twitter purge is long overdue. It’s going to go a long way to making Twitter a better and more trustworthy place for influencing consumers and consuming content.  You can have more confidence that your social media campaign is influencing real consumers.

For SEO, this means that outreach campaigns can more accurately identify influencers and consumers.

One of the hallmarks of SEO is increasing awareness of your site, service, or product. Twitter just became a more important way to achieve that goal.

Read the official announcement on Twitter’s blog, Confidence in Follower Counts

You're reading 5 Ways The Twitter Purge Impacts Search & Social Media Marketing

Impacts Of Bitcoin Trading In Ohio

Bitcoin trading activity has been on the rise in Ohio in recent years. This is likely due to a combination of factors, including the increasing popularity of cryptocurrency investing and the state’s favorable tax treatment of digital assets. You can also use quantum code for further information.

Despite its growing popularity, bitcoin trading remains a risky investment. Prices can be volatile, and investors should be aware of the potential for fraud or other malicious activity in the digital currency space. Nevertheless, for those who are willing to take on the risks, bitcoin trading can offer an exciting way to grow one’s portfolio.

Ohio is one of a handful of states that have taken a proactive approach to regulating digital currencies. In 2024, the state’s legislature passed a bill recognizing bitcoin and other virtual currencies as legal tender. This regulatory clarity has helped to attract businesses and investors to Ohio’s digital currency ecosystem.

Several major exchanges, including Coinbase and Bitstamp, now offer their services to residents of Ohio. In addition, there are a number of local startups that are working to make it easier for people to buy, sell, and use digital currencies.

The growing adoption of bitcoin in Ohio is likely to have positive impacts on the state’s economy. By making it easier for businesses to accept digital payments, Ohio can become more attractive to entrepreneurs and investors. In addition, the increased demand for digital currency services could create new jobs in the state.

As bitcoin trading continues to gain popularity, it is important to be aware of the risks involved. However, for those who are willing to take on the challenge, bitcoin investing can offer a unique opportunity to grow one’s portfolio and participate in the digital economy.

What is Bitcoin Trading?

Bitcoin trading refers to the buying and selling of the cryptocurrency bitcoin in exchange for another asset, typically fiat currency. Bitcoin trading can be done through a variety of online platforms, allowing users to speculate on the future price of the digital currency.

The price of bitcoin is notoriously volatile, making it a risky investment. However, some investors view bitcoin as a long-term bet on the success of the cryptocurrency as a whole.

Bitcoin trading is a relatively new phenomenon, and it is still not regulated in many jurisdictions. This lack of regulation can make it a target for fraud or other malicious activity. As such, it is important to be aware of the risks before getting involved in bitcoin trading.

What are the benefits of Bitcoin Trading?

Bitcoin trading can offer a number of potential benefits, including:

The opportunity to speculate on the future price of bitcoin: The price of bitcoin has seen significant volatility in recent years, making it an attractive prospect for investors looking to make a quick profit.

The potential for leverage: Some exchanges offer the ability to trade with leverage, amplifying the potential profits (and losses) from a given price movement.

What are the risks of Bitcoin Trading?

Bitcoin trading is a risky investment due to a number of factors, including:

Volatility: The price of bitcoin can fluctuate wildly, making it difficult to predict what your return on investment will be.

Fraud: The lack of regulation in the bitcoin space means that there is an increased risk of fraud or other malicious activity.

Malware: Some malicious actors have used malware to target bitcoin investors, stealing their digital currency.

How do I start Bitcoin Trading?

If you’re interested in getting started in bitcoin trading, there are a few things you’ll need to do:

Find a reputable exchange: There are a number of online exchanges that allow users to buy and sell bitcoin. Make sure to find an exchange that is reputable and has a good track record.

Create an account: Once you’ve found an exchange, you’ll need to create an account and deposit your funds.

Start trading: Once your account is funded, you can start trading bitcoin on the exchange. Make sure to monitor the price movements carefully to avoid losing money.

What is Ohio’s stance on Bitcoin Trading?

The state of Ohio has been supportive of the bitcoin industry, with a number of businesses and startups working to make it easier for people to buy, sell, and use digital currencies.

In 2024, the state passed a law that recognized blockchain technology – the underlying technology of bitcoin – as a legal form of record-keeping. This made Ohio one of the first states in the US to do so.

More recently, in 2023, the state unveiled a plan to allow residents to pay their taxes in bitcoin. The initiative is being spearheaded by the Ohio-based startup BitPay, which will process tax payments in bitcoin on behalf of the state.

5 Biggest Crypto To Buy On Twitter In 2023

Twitter can be excellent for starting your crypto investing research in finding the best crypto trending

Are you planning to invest in cryptocurrencies in 2023? Do you want to stay ahead of crypto trends daily or weekly? Twitter can be excellent for starting your crypto investing research in finding the best crypto trending. Thus, it’s one of the best places for investors to find top-performing crypto projects.

If you’re a beginner and have difficulties finding the best cryptocurrency to invest in today, we’re here to help. Well, we’ve all been in this situation. So yes, we understand how confusing it’s when looking for new cryptocurrency investments.

We have selected the five biggest cryptos on Twitter to buy in 2023. So, in this article, we make a complete guide to the top 5 cryptos to invest in this year.

Top 5 Crypto to Buy on Twitter in 2023

Here’s a quick overview of our top-rated cryptocurrencies on Twitter before we take a more in-depth look at them below.

A Closer Look at the 5 Biggest Cryptocurrencies on Twitter to Invest in 2023:

It’s important to say that the crypto industry is always changing. Thus, traders’ interests change, and infrastructure changes. Furthermore, a coin can be extremely popular one day but fade the next day.

Now, let’s dive in and analyze each of these cryptocurrencies individually. Then, you can gain a deeper understanding of why they are considered prize assets.

Lucky Block (LBLOCK)

Lucky Block is our number one choice for the biggest crypto to buy because of its use case. Hence, Lucky Block was officially launched on January 26, this year, after a record presale stage. Thus, the platform has registered above 50,000 subscribers on its social media.

In addition, the blockchain key is to revolutionize the online gaming ecosystem by encouraging a more suitable and fine platform. Likewise, Lucky Block features several games that anyone at any location can easily play to stand a chance of winning. Moreover, players also secure higher winning stakes as the Lucky Block protocol features more interests than the standard online gaming method.

Together with, the Lucky Block protocol believes everyone is a winner, as indicated in its acquisition system. Therefore, all jackpot winnings are divided with the blockchain network, which shares 10% of these winnings with its LBLOCK token holders. This way, token holders can smoothly develop passive income from their holdings.

Additionally, the Lucky Block protocol has been working on its offerings, not sleeping on its laurels. For example, the protocol newly presented the Games Gallery, which offers users more choice in raffle games. In addition, users will be treated to a precise range of games where they can triumph rewards for both digital and physical goods.

Also, price-wise, the LBLOCK token has been one of the top performers this year. So, the digital investment sprayed more than 3,000% from its presale cost of $0.00020 to $0.0096 in a month. The digital asset sells at $0.0023, up 28.37% in the last 24 hours.

Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection.

DeFi Coin (DEFC)

If you are searching for a profitable crypto treasure and one of the biggest cryptos to buy, DeFi Coin is for you. Additionally, this crypto was launched in May 2023 and is surely a community-driven fair decentralized finance token.

Moreover, the protocol seeks to onboard more users into the DeFi area by educating them on the opportunities inherent in the developing industry. Further, DeFi Coin charges 10% to sell its DEFC-born token. Then, this fee is redistributed to all present DEFC token owners. 

Finally, DeFi Coin lets customers deliver liquidity through its DeFi Swap sale. Here, owners can change or exchange digital tokens, experience crop agriculture, and pool their digital capital.

DeFi Coin has been mostly invisible, but the digital support has lately returned with a hit. The protocol recently established its DeFi Swap platform for token swaps, which has greatly resonated with DeFi owners. With that in mind, the DEFC token surged 300% in a week, forcing the digital asset to a 52-week high of $0.56. While press time, DEFC is presently exchanging at $0.27, down 7.7% in the last 24 hours.

Now, let’s say something more about this DeFi Swap platform below.

Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection.

DeFi Swap- Definition and Functions

Again, as a new DeFi protocol, DeFi Swap was designed to be the most suitable place to trade and farm DeFi coins at the best open rate, leveraging established and audited protocols while offering an excellent motivation schedule powered by CRO.

Also, Liquidity Providers (LPs) are charitably incentivized to donate to liquidity collections with Triple Yield via:

First, Swap-free Sharing for LPs;

Second, CRO DeFi Yield for LPs and CRO stakers,

Last, bonus LP Yield for LPs of specified collections.

Here’re the five main functions of the protocol below.

Swap: You can switch between any two supported tokens upon paying a 0.3% swap price.

Pool: Individually liquidity collection consists of reserves of two ERC-20 tokens and issues an ERC-20 pool token as evidence of the proportional right of the underlying reserves.

Boost: LPs can grow, claim and consider their CRO DeFi Yield and Bonus LP Yield.

APY: You can calculate your CRO DeFi Yield.

Analytics: You can view the general and per token/pair data of the CRO DeFi Swap protocol, including liquidity, trading volume, etc.

Further, to access the protocol and its analytics, you can via a dedicated web app and be connected with any wallet backed by WalletConnect (they’re coming soon on chúng tôi DeFi Wallet).

To access the protocol and its analytics via a dedicated web app and be connected with any wallet backed by WalletConnect (they’re coming soon on chúng tôi DeFi Wallet).

Ethereum (ETH)

The ETH token is the third most valuable digital asset by market cap and rightly secures a spot on the biggest crypto-to-buy list. Thus, the Ethereum network is the first smart contract protocol and is generally an extension of the Bitcoin network’s core mission of revolutionizing the financial space.

The smart contract network is a development hub for decentralized applications (dApps), which powers the DeFi space. In this respect, Ethereum commands over 70% of the dApps market. However, relying on the outdated proof-of-work (PoW) consensus mechanism has led to high gas fees and network congestion.

The community of developers backing the project is transitioning the PoW mainnet to a proof-of-stake (PoS) algorithm to solve these bottlenecks. According to veteran developer Preston Van Loon, an update on the expected merge in August.

Additionally, at press time, ETH is trading at $1,939, down 3.84% in the last 24 hours.

Ethereum is the de-facto option of the best cryptos to fund in 2023. Therefore, most cryptocurrency projects analyzed in this article are built on the Ethereum blockchain.

It seems to be the case with virtually most of the meme coins and metaverse projects that we came across today, so Ethereum should also be assessed if you wish to fund in the crypto market.

If you are willing to fund Ethereum for the end goal, Ether has proven a good investment. Despite the possible risk, it can outpace any other asset in the long run. Hence, Ethereum has also experienced a massive hike in its price. From 2024 to early 2023, its price went from about $10 to over $3,550, increasing more than 32,000%.

Critics calculate that the worth of Ethereum (ETH) has a ton of room for expansion ahead. Because of that, they are investing in Ethereum is a good decision for the long term. Therefore, it could be good to purchase and carry Ethereum while the digital asset is currently undervalued.

Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection.

Bitcoin (BTC)

Bitcoin remains a powerhouse in the crypto area. The first thing to remember, since its launch by Satoshi Nakamoto, Bitcoin has averaged over 9 million percent in growth from its opening price of $0.10. The digital asset’s value has risen, mostly due to their deflationary nature.

The Bitcoin network is hard-coded with only 21 million coins that will ever be mined. So compared to the growing demand, the supply of Bitcoin is infinitely limited. This definite supply crunch has seen several institutional investors add BTC to their balance book. That makes Bitcoin one of the biggest crypto to buy for the long term.

Bitcoin has persisted in remaining top of the crypto industry with over 40% command of the market share. The premier digital asset presently sells at $29,094, down 4.1% in the last 24 hours.

Further, bitcoin is the leading crypto to purchase as a newbie. In this case, have you wondered if you can buy Bitcoin, despite its high price? If you’re creating in the crypto asset space for the first time. If so, Bitcoin could be the most undervalued crypto to buy today, particularly because the greatest crypto is a lot less explosive. After all, Bitcoin (BTC) is the biggest crypto asset in market capitalization.

Further, regarding fee and valuation, Bitcoin has been stuck in a consolation time over the first few months of 2023, sitting between pricing levels of approximately $38,000 – $42,000. However, according to Bitcoin cost predictions, BTC will go above $75,000 by 2023. Therefore, if you’re looking to buy and hold cryptos for the long term, you might think of investing in Bitcoin.

Another significant benefit of purchasing Bitcoin is that the leading digital money can be fractionated. As a result, you can purchase just a small fraction of one Bitcoin unit.

For example, if Bitcoin was priced at $50,000 and you decided to invest $50, you would be buying 0.1% of one coin.

Indeed, it’s ideal for those looking to gain exposure to Bitcoin for the first time without depositing large amounts of money.

Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection.

Dogecoin

Dogecoin is the best-undervalued crypto to fund in 2023 for upside possibility. In addition, it was one of the most famous cryptos to buy last year. Thus, Elon Musk often tweeted about it positively, which benefited the meme coin to achieve tremendous returns. 

Further, at the start of 2023, Dogecoin was trading for just $0.002. After, fast forward to May 2023 of the same year, and Dogecoin smashed new highs of nearly $0.76 per coin. In this case, it achieved gains of over 19,000% in five months. 

Nevertheless, the price of Dogecoin has since taken a significant downturn, with its price hitting 52-week lows of just $0.13.

However, as a long-term asset, the Dogecoin cost prognoses estimate the meme coin to go beyond $1 by December 2023. In other words, if you believe in this project, funding in Dogecoin currently at a massive discount could offer you a tremendous return given the upside potential.

Nevertheless, the best place to invest in the top cryptos of 2023 is a safe, user-friendly, and low-cost way at eToro.

Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection.

eToro – Best Place to Invest in Top Cryptos 2023

In addition, if you’re interested in some of the best cryptocurrencies that we have analyzed on this page, for example, Lucky Block or Ethereum, or any other, eToro is the best choice for you.

By opening an account with this exchange, you can buy top coins from a minimum investment size of just $10. It essentially means that with a deposit of $100, you could diversify across ten cryptos or tokens.

Investors like eToro because it permits them to socially invest in crypto coins and other digital currencies. Also, users have two choices. First, the copy trading feature permits them to mirror the investments of a successful crypto trader. Second, investors can invest some money into crypto-specific portfolios.

With this in mind, to get started with eToro right now, you only need to deposit a minimum deposit of $10.

5 Biggest Crypto to Buy on Twitter in 2023 – Conclusion

This guide article has discussed the five biggest cryptocurrencies with mentions on the Twitter platform. 

This guide article has explained the fundamentals of each crypto on the list in terms of the future potential and risks to consider.

We found that Lucky Block is the overall best crypto to invest in right now in terms of upside potential.

Now it’s your turn. Find your best crypto and invest it today.

5 Top Ways To Re

Recover your iPhone with 5 methods

Through this article, we’ll teach how to undisable an iPhone. The process of how to undisable your iPhone can be done in five top ways. Among them, we’ll provide the steps through powerful software such as Passfab. The application can help you to bypass the lock screen and recover access to your iPhone.

Without further ado, let’s go through the processes that will teach you to unlock your iPhone. These steps can work even if you’re running iOS 16 or any of its incremental updates.

1 – PassFab – How to unlock your iPhone screen lock

Your iPhone or iPad will show a “disabled” message after a couple of wrong password attempts. If you’ve lost your password or turned your device into a “disabled brick” you can use PassFab to recover access to your device.

Step 1: Download and Install PassFab, then launch the newly installed app on your computer.

This certainly is the simplest way to undisable your iPhone. PassFab is a simple-to-use, intuitive application. It does the job without much hassle. However, we’ll teach you other ways to undisable your iPhone or iPad.

2 – Fix your Disabled iPhone or iPad with iCloud

The process of undisabling your iPhone can also be done through iCloud. It’s among the recommended steps, but it’s not the most convenient in my opinion. It’s a valid alternative over iTunes anyway. However, It will require you to remember your Apple ID and the login password. You’ll need to visit chúng tôi to unlock your device remotely. Worth noting that the “Find My” option needs to be on.

You’ll need to go to options and select the “Find My iPhone” option.

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Worth noting that all your data and settings will be gone. So it’s good to have a backup laying around.

One of the downsides of this process is how easy it will erase your data. Anyway, let’s move on to the next possible way to unlock your iPhone.

3 – Use Finder

If you have a Mac that has not been updated to Monterey or an earlier macOS all the way back to Catalina, you can use the Finder to unlock your disabled iPhone.

Connect your disabled iPhone or iPad with a USB or USB-C cable or even through Wi-Fi. Your computer may initiate Trust This Computer and ask for a passcode, so it’s necessary to know the Passcode in this case.

Choose the device from the menu

4 – Using iTunes to Undisable an iPhone

Another valid way in the race to undisable your iPhone is to use iTunes. The solution can, in the same way as the above steps, help you to unlock your iPhone or iPad device. So without further ado, let’s see how to use iTunes in your own favor.

Plug your iPhone into your Computer.

iTunes may automatically open, if not launch it manually.

If you get an error asking you to turn off Find My iPhone, you’ll need to go to the iCloud method or Recovery Mode instead.

Follow the On-Screen instructions. Again, this process will completely erase your device. So you’ll need to have a backup.

Once your iPhone is restored, it will start as an all-new device. So you’ll need to re-sync it.

5 – Use Recovery Mode to undisable your iPhone

If your computer is not recognizing the device or says it’s in recovery mode, you can use the Recovery Mode to undisable your iPhone.

Connect your iPhone to the Computer.

If you have an old macOS release, launch iTunes. If you have a later version use Finder.

For iPhone 6s or earlier, iPad with a Home Button, or iPod Touch 6th Gen and earlier, Hold down the Top or Side and Home Buttons Simultaneously. When you see the Apple Logo, do not let go of the buttons. Keep holding both until your device enters Recovery Mode.

For iPhone 7 series and iPod Touch 7th gen: Hold down your Top and Volume Down buttons at the same time. Keep holding them until the device enters Recovery Mode.

iPhone 8 series, X, 11, 12, and 13 models: Quickly press and release the Volume Up button, Followed by the Volume Down button. Next press and hold the side button until your device enters recovery mode.

A box will show up asking you to restore or update or device. Select Restore.

It will take some time to download and reinstall the restored software.

Once your device has been restored, it will start up like a new device. So it’s time to restore a backup.

Conclusion

As we’ve said, the above top 5 methods are all functional to recover your disabled iPhone. However, there are certain limitations. It’s always recommended to keep a device if you don’t like to keep your passwords or accidentally make it a disabled iPhone.

Taking all the methods above, we have to agree that PassFab sits as one of the most convenient methods. It’s a simple installation that can save you from a headache. Worth noting, that you won’t need a Mac device to run it.  The app is useful even when you have a broken screen.

The methods are compatible with iOS 16, 16.1, 16.2, 16.3, and the subsequent updates. Worth noting, that it may also work on older versions, but you’ll need to check out.

Is Vivaldi Not Syncing: 5 Confirmed Ways To Fix The Issue

Is Vivaldi Not Syncing: 5 Confirmed Ways to Fix the Issue It’s usually a trivial problem to blame for the syncing issue

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Vivaldi not syncing will make it impossible to access your browser information on your other devices. 

It’s usually problems with the server or an incompatible password that triggers the issue.

Quick fixes include re-logging into Vivaldi and checking the username on all devices, amongst other solutions.

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Vivaldi is a browser with a lot of unique features and performance. It works on Chromium, a web browser project employed by several other browsers. Often, users complain about Vivaldi not syncing data on their devices.

Like every other browser, Vivaldi is a work in progress with its downside and a fair share of issues, including Vivaldi not loading web pages. But problems with it are usually rare and easy to fix. So, let’s find out all about the problem at hand.

Why is Vivaldi not syncing?

Here are a few reasons you might be encountering the problem:

Outdated browser version: The problem was previously reported on a few versions of the browser, so make sure you are not running an outdated version.

Problems with the server: In some cases, you might face issues when the servers are down, though that’s a rare occurrence.

Password is not as per the guidelines: Some users reported that Vivaldi was not syncing since their passwords did not conform to the updated guidelines.

Misconfigured sync settings: If the Vivaldi settings are misconfigured, it will lower the browser’s performance and trigger issues when syncing tabs and other data.

Does Vivaldi sync across devices?

One of the pros of Vivaldi is the Sync feature. It allows you to synchronize your Vivaldi account information and data across your devices.

What can I do if Vivaldi is not syncing?

Before we head to the slightly complex fixes, here are a few quick ones you can try:

Log out and then re-login to your Vivaldi account.

Make sure your account password is as per the guidelines set by Vivaldi. If not, update the password and then re-login to all the devices.

Verify whether you are using the same username on all devices. Even the incorrect capitalization of alphabets can trigger problems and lead to Vivaldi not syncing. So check that and make the necessary corrections, if required.

If you are running Vivaldi Snapshot, switch to the stable version of Vivaldi, and the sync issues should be resolved.

In case nothing worked, head to the solutions listed next.

2. Make sure the sync settings are in order

Expert tip:

3. Reset remote data

Oftentimes, issues with the remote data can lead to Vivaldi not syncing, and a quick fix is to delete it. You may have to do it a couple of times over days, as reported by some users.

Remember, this only deletes information from the Vivaldi server, and that stored locally remains unaffected.

4. Delete the user data folder

That’s it! In most cases, you should be able to get things up and running when Vivaldi is not syncing by recreating the user data when it’s corrupt.

5. Manually sync Vivaldi

Paste the following path in Vivaldi’s address bar on the computer from which you want to sync the data and hit Enter:vivaldi://about

Now, copy the Profile Path listed here.

Open the File Explorer, and locate the Default folder using the earlier path.

Close the browser (terminate all its processes), and copy the Default folder to a USB drive.

Now, plug in the USB drive to another computer where you want the data to be synced, and paste the files in the same location. Make sure the browser is closed while this is done.

Finally, launch the browser on the current computer, and it should show the synced data.

That’s it! If nothing previously worked, manually syncing data between the two devices should do the trick when automatic syncing is not working on Vivaldi. Also, find the best ways to lower Vivaldi’s CPU usage for optimal PC performance.

If you still encounter the problem, switch to a more reliable browser. Check our list of the best browsers for PC and choose the one that best suits your requirements.

Still experiencing issues?

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5 Tactics To Combat Seasonal Peaks In Local Search Volume

When your local business is in off-season, or when search volume for your product or service is at its lowest output, that doesn’t mean your marketing should be, too. As Chris Rowe, CEO of JetDM points out,

“If you’re at a seasonal low, it’s not a good idea to target a bunch of unrelated content search phrases. This will just frustrate anyone looking for your business.”

For any local business, there are a handful of things you can do to combat and even be successful at weathering the seasonal lows in local search volume. Take some cues from the industries below, which use planning and creative solutions to avoid a slump.

1. Plan Your SEM Campaigns Early

There are about 15,000 Christmas tree farms currently operating in the United States. Far from being a “one-month-a-year” business, a Christmas tree farm requires year-round maintenance and provides income both before and after the Holidays. For example, people want fresh wreaths and table decorations for Thanksgiving. Pinecones are a big item as kindling for indoor fireplaces from November right through March (and for even longer depending on where you live).

2. Optimize Your Landing Page

There are an estimated 17,000 bed & breakfast inns around the country. Many of them depend on a tourist season, such as winter skiing in Colorado or summer fishing in Missouri. There is great potential for local SEM that can keep these inns operating in the red year round. If you have a seasonal B&B, make sure your landing page funnels sales (meaning reservations) by offering off-season suggestions that locals will go for, from second honeymoons to a weekend away from the kids.

3. Google My Business

Tax preparers normally work a busy schedule from January through April. The IRS forecasts average refunds in 2024 will be around $3,295.00, and everyone wants their refund back quickly. But after that rush, tax preparers still continue to conduct business, often by appointment only. Google My Business is a great way to let the local customer base know you are still open for business during seasons outside your busy season.

4. Don’t Forget Social Media

An average yard can cost up to $40 to mow and trim per week. The bigger the yard, of course, the bigger the fee. But in most parts of the country the grass eventually goes dormant for part of the year. So in addition to mowing, landscape services often offer leaf raking and snow removal, making them a year-round business.

With social media marketing budgets expected to double in the next five years, mowing services should make sure their SEM campaigns are securely tied in with Facebook and Twitter. This includes making sure messaging across platforms is consistent (such as if your company has a specific deal in effect that week or month). It also includes staying active on the sometimes-dizzying array of platforms available now. At the very least, utilize Facebook and Twitter, but you might want to try building your community on LinkedIn or Pinterest too.

5. Utilize Mobile Apps

Building a successful business and creating marketing campaigns that stay effective in the face of seasonal dips, takes planning and creativity.

You may have a particularly seasonal business that won’t have much success implementing any of these ideas. In which case, how can you find your own creative ways to be successful during a slump in the search volume for your product or service? What methods have you used to make sure your business pulls in customers via search even during the off-season?

Whatever your solution; whether it is early keyword preparation, Google My Business, or creative mobile app use, the fact is that there are many complementary products you can use to bolster your seasonal service.

Featured image created by author. Other image via dollarphotoclub

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