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Computers are electronic devices that contain hundreds of fragile components that have to operate in tandem to make everything work smoothly. If one component goes off, it can cause the whole system to malfunction or cease working entirely. 

To avoid this, taking care of computing devices is a good practice every user should adopt to maintain peak performance and prolong the longevity of the system.

Here we have discussed the various methods by which you can take care of your device. Note that some of the methods described require specialized tools to gain access to the internals of the device.

Cleaning your device to free it from built-up dirt and dust from regular use can greatly help maintain the device’s health. Dusting the components can also aid in maintaining the airflow inside and out of the device by freeing up the vents. 

This helps the device run at optimal temperature and reduces the strain on the fans to maintain the temperature. To clean your device from dust, using a lint-free cloth and compressed/canned air is recommended.

To clean the keyboard, flip the keyboard upside down or at an angle above 120° and tap the keyboard until loose dirt and debris fall off. For stubborn stuff, use compressed/canned air in short bursts and wipe the keyboard clean with an electronics-safe contact solution.

For additional cleaning, removing the keycaps and then cleaning your keyboard can give a better result.

To clean the display, spray the contact solution on a lint-free cloth and then gently wipe the panel until there is no dust or grime. Never rub the display as it can scratch the panel or cause damage to the fragile display components.

To clean the vents and heatsink, turn off your computer and then use a screwdriver to gain access to the internals of the device. Remove the fans and the radiators (for water-cooled computers) and gently clean the components with compressed/canned air.

For air-cooled heatsinks, remove the fan and then use the compressed air to remove the dust from them.

To remove dust from ports, use a soft-bristled brush and apply the contact solution to the brush. Gently rub the ports until clean and then use compressed air to dry off the ports. 

Computers have many fragile and moving parts that can get damaged when handled improperly. Components like the hard disk, display, water cooler reservoirs, and optical drives are more susceptible to damage. These components have fragile and/or carefully calibrated moving parts that can cause irreparable damage when handled haphazardly. 

Always follow the manufacturer’s suggestions while handling the device or while moving them from one place to another. Never put any heavy objects on a laptop or on top of a desktop case. 

While moving, it is a good idea to remove any wires and cables attached to the system to avoid tripping or damaging the wires or the ports of the device. Removing moving components and heavy objects from inside the device like the hard drive and the graphics card can help avoid any damage or additional strain in case the system experiences an impact while moving.

Insufficient airflow can choke the components and increase temperature beyond the optimal operating range of the device. This phenomenon can severely harm the device and can reduce its lifespan or render it completely useless. 

Without proper cooling, the computer may start throttling the components to avoid further increasing the temperature. This can cause the system to become unresponsive and reduce performance for the user. 

To fix this issue, avoid putting your computer inside closed compartments or blocking the vents when the device is operational. For laptops, using them on a flat surface, propping them up, or using a cooling pad to facilitate airflow can help maintain temperatures inside the device.

UPS (Uninterruptible Power Supply) is a device that can provide power to computers for a short period of time. Installing a UPS on your computer can allow users to safely turn off their devices in case of a power outage.

This helps users to save their work and to reduce the chances of system corruption due to abrupt power loss. 

Batteries have a finite life and will deteriorate over time. However, when used extensively or carelessly, batteries can lose the ability to hold charges very quickly or potentially pose a safety hazard. 

To solve this, avoid charging your laptop for long periods of time or when going to sleep. This can significantly help maintain the health of your device’s battery life. Using charge-limiting software that limits the charging capacity can also help users maintain the health of the battery and prolong its longevity.

Power options is the feature that allows Windows (laptops and tablets) devices to turn off or go to sleep automatically after a certain period of inactivity. 

Setting power options allows users to save battery and avoid frequent charges by placing the device in a low-power state. This helps slow down the deterioration rate of the battery inside the device and also has enough power when the user needs to use the device. To set power options

Protective covers or cases can protect the device from accidental impacts and bumps. This is especially important in the case of portable devices as they are frequently handled and moved from one place to another.

Installing screen protectors, padding, or shell cases can help protect your devices from damage and dents. However, this should be practiced when the device is not in use as covering your device while operational can hamper the airflow to and from the device.

Turning off displays when not in use can increase their longevity and help maintain the usability of the component. This is especially true for devices that have an OLED display as they are susceptible to malfunction and artifacts when used for an extended period of time.

Using a screen saver or dimming the display when not in use can also be an alternative method that can prolong the usability of the screen.

Peripherals like USB drives and power cables should only be used from a reputed and compatible brand. Using off-branded components that do not meet the system specifications or regulations can irreparably damage the extension port or the device.

Hardware built from unknown sources such as USB killer can render your device useless by causing a power surge and allowing more voltage when connected. Therefore, only using genuine products can help you take better care of your computer.

Overclocking increases the clock speed of components such as CPU, GPU and RAM beyond the manufacturer’s specifications. This speeds up the processing capability and the speed of the device. However, if overclocked haphazardly, this process can lead to system failure or worse, damaged components that require an exchange or repair.

Overclocking also generates more heat as the overclocked modules are working under constant stress. If not cooled properly, this can prove to be a risk to the health of the system. 

To prevent damage, overclock the components in small increments and check for system temperatures and stability after every increase in value. Also, provide sufficient cooling to the device and always consult the manufacturer or the product page before attempting.

Unnecessary data, besides taking up storage space, can clutter the system with junk and unwanted processes that can sometimes take up system resources to operate. Cleaning the junk files from the drive can help users maintain the health of the storage device.

There are many methods by which users can delete unnecessary data from their device. Some storage management processes can also be done through third-party solutions.

Defragmentation is the process of combining or reducing fragmented files that are cluttered throughout the drive. This process reduces the degree of fragmentation in files by physically reorganizing them.

Defragmentation improves the read-write processes in hard drives by neatly storing related files and folders in nearby spaces, which in turn makes the device last longer. This also reduces new files’ chance of getting fragmented after it is written on the drive. To defragment the disk

Enabling network protection and monitoring features like firewalls, VPNs, sandboxing and website blockers can allow users to avoid untrusted and potentially malicious websites that can pose a security risk. This action also thwarts any attempts of unauthorized access to the device.

Other features like using password protection on Wi-Fi home networks and enabling spam filters on online services can also protect your device from online attacks which can help you take care of your device.

Antivirus and anti-malware, like the name says, are security software that protects the device from malware and viruses. Viruses and malware are software that can be automatically installed which can cause varying degrees of malicious acts on the device without the knowledge of the user.

An infected device can face loss of file and system integrity and can behave erratically. Some devices even cease functioning completely when affected by malware or viruses.

Antivirus and anti-malware software lessen the risk of the device getting infected and when infected, attempts are made to remove the malicious software from the system. This helps maintain the overall software and health of the device.

System updates provide security patches and can solve many bugs and performance issues related to the device. Performing timely updates can maintain the health of the system and in most cases, improve its performance of the system.

Updating the system software can also provide additional benefits like added functionalities and support for newer or legacy hardware. By maintaining a healthy software update schedule, users minimize the risk of exposing their devices to malware attacks which in turn, can help maintain the health of the device.

To check for updates, 

Downloading files from the internet without proper knowledge or source and then damaging the system is the woe of many users. When downloading files, always download files from a trusted website or if possible, scan the file or piece of information for any malware before downloading them.

Scanning after downloading the file but before opening them can also minimize the risk of the potential file infecting the system and damaging its integrity.

Software downloaded from unreliable sources carries the risk of containing malware and other PUPs. Downloading applications from legitimate and trusted sites is one way of minimizing the risk of getting your device infected by viruses and malware.

Sites like the Microsoft Store and official product websites are some of the legitimate sources from where users should download apps and software on their devices.

Sometimes unnecessary applications that run in the background or without the knowledge of the user can cause the system to run more strenuously. This impacts the performance of the system and reduces the overall lifespan of the device as components are running or, resources are being utilized much more than they should.

Disabling such applications can help the system lighten the workload and process other more important tasks. Disabling startup applications from the Task manager can also help solve the issue and prevent applications from putting strain on the components by hogging system resources.

The last solution would be to service the device on a regular basis. Cleaning the device and changing depleting components like the batteries, thermal pastes and coolant fluid can help maintain the health of the device and ensure that it is working in peak condition.

Other practices such as performing driver updates, and backing up important files can also go a long way in helping users take care of their computers. Make sure to always follow instructions properly and do the above-mentioned solutions on a periodic basis to prolong the health of the device.

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10 Common Computer Problems & How To Properly Fix Them

10 Common Computer Problems & How to Properly Fix Them Resolve the most common computer problems




You will get the most common PC errors and their solutions in this guide to resolve the problem quickly.



To fix Windows PC system issues, you will need a dedicated tool

Fortect is a tool that does not simply cleans up your PC, but has a repository with several millions of Windows System files stored in their initial version. When your PC encounters a problem, Fortect will fix it for you, by replacing bad files with fresh versions. To fix your current PC issue, here are the steps you need to take:

Download Fortect and install it on your PC.

Start the tool’s scanning process to look for corrupt files that are the source of your problem

Fortect has been downloaded by


readers this month.

When using a computer, you will come across multiple common problems that we have covered extensively on our website. However, some common issues are quickly fixable.

This guide will give you a list of solutions that will help you with your query about a computer not working properly. Let us get right through the solutions.

What kind of problems I could encounter with my PC?

You will come across multiple issues on your computer while using it. Some of the most common problems where your computer will not work properly are listed below:

The computer won’t start – Some underlying glitch or corrupt system file could cause the computer to not start.

PC overheating – If multiple apps or services are running in the background, then your PC will start overheating.

No network – Wi-Fi drivers if not updated then it could cause your PC to not connect to the internet and you won’t able to download or do anything on the internet.

The computer is slow – Virus infection, storage full, and corrupt registry files can slow down your computer and it won’t operate normally.

The screen is frozen or apps freeze – Corrupt system or program files can cause this type of problem and freeze your screen or the app that you are using.

Strange noises – If you are hearing strange noises on your PC, then it is a sign of hardware malfunction or some broken parts.

These are some of the common problems that will prevent your computer from working normally. Let us now take a look at the other common problems and their solutions to fix them.

How can I fix my computer if it is not working properly? 1. PC overheating

Terminating the processes that are consuming your CPU resources could help prevent overheating issues on your PC. You might as well go ahead and uninstall the program from your PC and download an alternate app.

However, this is just one of the different solutions that you can try to fix the PC overheating issue. For more solutions, you should check out our guide on how to fix overheating issues on Windows 11.

2. Restarting issues

One of the most common problems reported by our readers is that their PCs keep rebooting after installing Windows OS or any program. The main reason this could happen is because your PC doesn’t have enough RAM or there are some driver compatibility issues.

You can also fix this issue by updating drivers on your PC or uninstall the programs that you think are causing problems.

Another popular solution is to restart your PC in Safe Mode and load only essential services and drivers. Finally, if nothing works, then you may have to reset your PC.

3. Network issues

One of the common problems in our list of solutions for a computer not working properly is network or Wi-Fi connectivity issues.

To fix this issue, you can first try restarting your PC, as this could be a temporary glitch. Second, you should try out restarting the router, re-plugging the ethernet cable, or disabling the Firewall to check if that was blocking your connection.

4. BSoD error

The Blue Screen of Death error is a very common and frustrating error. This could pop up randomly and it may take a lot of time to resolve.

The BSoD error usually happens when a driver stops responding, there are driver compatibility issues, application crashes, etc.

BSoD errorMeaning0x0000004EThe system files are corruptWdfilter.sysSome underlying issues with the Windows Defender Firewall0xc0000001There is a problem with the boot sector0x0000011AFaulty or incompatible drivers

BSoD errors usually are sorted out by restarting your computer. However, some types of errors require you to tweak your PC at the system level, and for that, we have a lot of resources on how you can fix different BSoD errors. You should definitely check it out.

Windows update lets you get the latest features and bug fixes on your PC so that you do not come across any other issues.

However, there are times when you won’t be able to update your PC. Often Windows Update fails to work properly and leaves you with an outdated version. This could cause multiple issues, as your security patches are the latest, or you could face driver compatibility issues.

You can resolve some of the Windows update errors by simply running the Windows update troubleshooter.

Some of the popular Windows update issues are listed below:

Windows Update errorMeaning0x80072EE4Important services aren’t running0x800703e6Some issues with the server or the update client is faulty0x800f0986Presence of corrupt system files0x80080008Corrupt system files are preventing the Windows update0x80242ffThe software is conflicting0x80096002Program compatibility issue0x800f0823Corrupt Windows update components

6. USB port not working

Often you will find the USB port on your PC not working, and you might be wondering if the USB port is fried. However, Windows OS is smart and there is a power-saving feature known as USB selective suspend setting.

This setting basically suspends unused or idle USB ports on your PC to conserve power. Simply disable it as shown above and your USB ports will run back again. For some other solutions, we would suggest you check out our guide on how to fix USB ports.

7. Bluetooth not working

Bluetooth is one of the most used features, at least today since it not only lets you transfer files to and fro, but you can connect your wireless devices to your computer.

Expert tip:

There are plenty of reasons why your Bluetooth isn’t working fine. Most of these Bluetooth issues can be resolved by running the troubleshooter or by updating your Bluetooth drivers.

Often these simple solutions won’t help resolve the problem. Sometimes you are required to fix the corrupt system files or even get the Windows OS reinstalled.

Some of the most common Bluetooth errors are:

8. PC beeps or makes strange noises

You will hear static noise or beep from your PC if the drivers are outdated or there is a hardware malfunction. Problematic hardware if used for a long time can prove to be fatal as it can destroy other associated parts on your PC.

Such strange noises can also occur if your PC has the wrong power settings, or the CPU isn’t getting enough resources to do its job.

You can also check out our dedicated guide on how to get rid of background noises on PC and apply the other solutions to resolve the problem.

In case the solutions did not help, you should get your PC checked at an authorized service center and get the parts replaced to fix your PC or probably it is time for you to switch over to a new PC.

9. Slow performance

Over a period of time, your PC performance will not feel as it was when you got it brand new. This could be because of various reasons such as storage fill, virus attacks, system files missing, outdated operating systems, etc.

The slow performance issue isn’t associated with a particular version of Windows, but even with the latest and upgraded Windows 11 as well. But you should avoid using an older version of the OS, as program compatibility issues can creep in and slow down the system performance.

In order to fix the slow performance issue on your Windows PC and fix the computer not working properly problem, you should apply the solutions in our guide and get your PC fixed.

10. High CPU usage issue

One of the most common issues that people come across is the high CPU usage issue. Because of this problem, your PC won’t perform optimally and several programs will crash because of inadequate resources.

Disabling background apps will surely help as it terminates all the applications from running right after your PC boots up, which could consume more of your CPU resources.

However, there are other solutions that can help you resolve the problem and for that, you should check out our guide on how to stop or fix Windows 11 high CPU usage.

11. Battery life issues (Bonus)

Windows 11 users have complained that after upgrading their PCs, the battery life of their computers has fallen down drastically.

While this is a specific issue, other versions of Windows are also susceptible to battery life issues. So, if you are experiencing battery life issues with your version of Windows, it could be because some important system files might be missing, or there could be some issues with your battery itself.

A newer version of the Windows update could also be the reason because a bug could also cause battery drain. Moreover, you should check the battery’s health to check the main cause of the problem.

That is it from us in this guide. Of course, this list isn’t complete and there are other common problems that could be a part of our computer not working properly list, but the above are some of the main issues that people encounter on their PCs.

If the icons are no longer showing in the taskbar, then you can apply the solutions in our guide and also restore the missing desktop icons.

For users experiencing log-in issues, you should read our guide on how you can fix corrupt user-profiles and fix damaged registry keys that will fix the log-in issues.

You will also come across stuttering in games, low FPS issues, and some gaming features unavailable while playing games. This can be easily resolved by applying the solutions in our guide.

Still experiencing issues?

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How To Find The Model Of Your Computer In Windows

Your computer’s model name or number provides information about its software and hardware configurations. Knowing your PC model information makes it easy to find compatible software (e.g., drivers) and accessories (e.g., chargers).

You may also need to provide your computer model number when seeking technical support or troubleshooting issues. We’ll show you how to find your computer model in Windows and using third-party tools.

Table of Contents

From the Settings Menu Check the Product Label or Packaging

You’ll find your computer’s model on its packaging. For laptops, lookout for a product label on the base or bottom cover of the device. Close the lid, turn your laptop upside down, and check if you find a label.

Check the side, back, or top of the tower case on desktops and all-in-one computers for product labels.

Can’t find your PC’s packaging or product label? Check the user manual instead. Some computer retailers print product information on the bill of sale documents or receipt. So, make sure you check that, too.

Visit the Manufacturer’s Website

Many PC manufacturers have online tools that automatically detect your computer’s model, serial number, and other information. All you need is an internet connection and a web browser.

Lenovo has a web-based tool that scans laptops and desktops to find their name and serial number. The tool works perfectly on computers running Windows 7, 8, 10, and 11. Visit Lenovo’s Support website and select Detect Product or Help me find my product/serial number.

Wait for a few seconds, and you should see your PC’s model name, serial number, warranty status, etc.

HP has a similar Web Product Detection tool that identifies your computer’s model via a web browser.

Use the System Information Tool

The Microsoft System Information is a system tool that displays a comprehensive report of your computer’s hardware and software specs. Follow the steps below to check your desktop or laptop model using System Information.

Press the Windows key + R, type or paste msinfo32 in the Run box, and press OK.

Alternatively, type system information in Windows Search and select Open to launch the tool.

Select System Summary on the sidebar and check the “System Manufacturer” and “System Model” rows for your PC’s model information.

Use the DirectX Diagnostic Tool

The DirectX Diagnostic Tool displays information about your PC’s graphics card and other hardware components. Here’s how to use the tool to check your computer’s model in Windows:

Press Windows key + R, type dxdiag in the Run box, and select OK.

Head to the “System” tab and check the System Manufacturer and System Model for your computer’s model information.

Select Exit to close the DirectX Diagnostic Tool.

Find Computer Model Using Command Prompt

There are about four different commands you can run in the Command Prompt to check the model of your computer. Open the Windows Command Prompt and run the command in the sections below.

Press Windows key + R, type cmd in the Windows Run box, and press Enter. That will launch the Command Prompt with administrative privileges.

Method 1

Type or paste wmic csproduct get name in the Command Prompt terminal and press Enter.

Command Prompt should display your PC’s model number in the following line.

Method 2

Wait for Command Prompt to load your computer’s information and check the “System Manufacturer” and “System Model” rows for your PC’s model name or number.

The “System Type” row tells if you’re using a 32-Bit or 64-Bit computer

Find Computer Model Using Powershell

Powershell is another built-in Windows tool you can use to find the model of your computer.

Open the Windows Start Menu, type powershell in the search bar, and select Run as administrator.

Type or paste Get-CimInstance -ClassName Win32_ComputerSystem in the Powershell console and press Enter.

Check the “Manufacturer” and “Model” columns for your PC’s manufacturer name and model number.

Find Computer Model in BIOS Settings

The Basic Input/Output System (BIOS) menu has everything you need to know about your Windows computer.

If your PC runs Windows 10, refer to our tutorial on entering BIOS in Windows 10 and older versions. After booting into BIOS, check the “Information” or “System Information” tab for your computer’s model.

For devices running Windows 11, here’s how to find your computer’s model in the BIOS menu:

Wait for your device to boot into recovery and proceed to the next step.

Select Troubleshoot.

Select Advanced options.

Select UEFI Firmware Settings.

Select the Restart button to boot into the BIOS settings.

Head to the “Information” tab and check the Product Name row for your computer’s model name or number.

Use Your Computer’s Device Management App

PC manufacturers like Lenovo and Dell pre-install device management software on desktop and laptop computers. These tools can help you manage your device settings, fix performance issues, update drivers, etc. Additionally, they tell you everything you need to know about your computer.

7 Ways Cryptocurrency Can Help Grow Your Business

Many business owners are still reluctant to accept cryptocurrency partly because they are not quite sure if it holds more value, or if it’s more convenient to store and liquefy than fiat money (normal money).

Cryptocurrency offers a lot of benefits for businesses and service providers such as lower transaction fees, secure payments, and other financial opportunities.

Let’s go over some of the top reasons to get cryptocurrency flowing through your business.

Top 7 Benefits of Accepting Cryptocurrencies for Your Business 1. Reach New Customers

A study completed by Bankrate shows that younger generations are more likely to choose crypto for long-term investments and many of them believe that crypto will overtake fiat in a few years.

Eventually, this generation will make up the majority of the workforce and that means it’s only a matter of time before there’s an increased demand for business to allow payments made in crypto.

That’s why it would be a good idea to start accepting cryptocurrencies for your business as early as now.

Also read: Top 3 Lessons I Learned from Growing a $100K+ Business

2. Extra Privacy Options for your Customers

Whether you are busy selling ‘adult toys’ or something a bit less racy, you will often come across a customer who for whatever reason would like their purchase to stay ‘off the books’.

Cryptocurrency payments don’t need to store the same level of information that Visa or Mastercard will do. A transaction on the blockchain typically just shows funds moving from one anonymous wallet address to another, no names!

If privacy is a very good selling point for your business, look into making sure you can accept payments using ‘privacy coins’. These are cryptocurrencies specifically designed for anonymous payments.

3. Crypto’s Value can Rise

To put it into perspective, the price of one Bitcoin in 2010 was less than 1 US dollar. Today, it’s worth a thousand dollars per coin.

That could mean that the Bitcoin or cryptocurrency you receive from your customers can be worth even more money as time goes on!

Obviously, you need to consider the risks to your business before storing payments as crypto. If prices crash, will you still have enough capital to maintain cashflow?

4. Helps to Prevent Chargeback Fraud

At some point, if you are running a business-to-consumer offering (especially for online services), it’s inevitable that some customers will falsely report your business to their credit card company so that they can ‘enjoy your products and services for free’. This is called chargeback fraud and it’s commonly associated with fiat credit cards.

Sadly, businesses will often take a loss for these situations since it can be more expensive to settle a legal dispute with a customer or it’s just too much of a hassle. Although with some preparation and a strict and transparent checkout process, they can actually be fought fairly easily.

Transactions made with cryptocurrencies, on the other hand, cannot be repudiated (disputed) and transactions are verified as final on the blockchain.

5. Lower Transaction Costs

International money transfers often have a hefty fee and depending on the foreign exchange rate it can get even worse.

Payments made with crypto, on the other hand, do not have any of these nasty foreign exchange fees or other sneaky bank charges.

Not only that, but many payment gateway providers (Stripe, Paypal, etc) will charge a service fee for every transaction. But with crypto payments, transactions can be much cheaper or even free.

Also read: Top 9 WordPress Lead Generation Plugins in 2023

6. Fast International Payments

International payments using fiat can take a few days to a few weeks to complete. This is because many transactions need to be processed by local and international banks.

With cryptocurrency, payments can be done very quickly. Simply give the customer your business’ wallet address and you’ll receive the money in a few minutes.

Great for you and great for the customer who is eager to move ahead!

7. Cryptocurrency Cards Give Customers an Incentive to Spend

Today, thousands of people own crypto. Some of them even have access to cryptocurrency cards which makes it easier to purchase goods and services.

Many of these cards incentivise customers by giving them cash back rewards for every transaction (some as high as 3% or more). So, it’s no surprise that many of them would rather pay using their crypto card than a regular card.

However, these potential customers still have trouble finding establishments that will accept crypto.


Businesses have a lot to gain by embracing cryptocurrency. Quick and easy transactions, better security, and lower costs are just some of the benefits it offers.

Not to mention that more and more people are getting interested in crypto every day. In the future, it’s quite possible that in time, cryptocurrency will be the preferred payment option.

Start adapting to this trend early so that you will have an edge over your competitors.

Matthew Tansley

Matthew is the Founder of ProfitFarmers and Propillo. Finance, Trading and Cryptocurrency are his languages of choice but what drives him to keep ‘talking’ is his passion for helping others.

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8 Ways Pr Can Be Your Startup’s Secret Weapon

As a startup owner, you obviously have a lot of things on your mind. Concentrating on legal procedures, accounting, recruiting, payroll processing, budget restraints, the smooth functioning of daily operations, and other important bits may cause you to forget all about the image your company is projecting to your customers, clients, partners, media outfits, and other people.

While you’re probably doing all you can to spread the word about your company and products, it may not be enough to give your startup the leverage it needs to succeed. Hiring a public relations (PR) team might not be on your startup’s to-do list right now, but good PR is invaluable to any organization and can be a game changer for your startup.

If you’re still not convinced about hiring a good PR team, read on to know how PR can help your startup.

Introduce and Build Your Brand

Word-of-mouth publicity and social media marketing are significant elements of a PR campaign. A good PR team can also increase brand recognition by giving your company media coverage in key news outlets.

Further, PR can help build your brand by creating brand understanding and promoting customer loyalty towards your brand. A good PR team can effectively shape people’s opinion or change their perspective of your company too.

Tell Your Story

Your product or service will primarily tell your story, but that alone won’t make it stick around. And if you don’t reiterate who you are and what your startup stands for, the media will craft a story of its own.

Whether your story is magical or mundane, made-up or real, your PR firm will ensure that it drives your message to the media, so that the media can in turn, represent your startup in the right light.

Make You Searchable

Today, consumers have become smart and are sure to search you and your startup online before they buy your products or use your services. If a potential client or customer tries to look you up online and doesn’t find you there, he is likely to turn away.

That being said, just having a functional website won’t be enough to draw in clients and customers; building on your search ranking through SEO (search engine optimization) is equally necessary. Online news articles with embedded links to your website plus additional media coverage will also boost your website’s SEO rankings.

Lend Credibility

As mentioned, consumers are bound to research your company online before they commit to a purchase. Effective PR can give your products and services the much-needed credibility with news coverage on reputable sites and in widely-read publications. This can be a lifesaver when your company is relatively unknown.

Serve as a Reality Check

Startups, their founders, and their employees can be contagiously enthusiastic, which can lead to them believing that everything they do is big and needs to be all over the media. If this sounds like your startup, you need to understand that too much of excitement can blind you on what is actually worthy enough to catch the attention of the media and your target audience.

A PR firm can serve as a reality check and guide you on what should or shouldn’t be communicated to the media and your target audience. What’s more, a PR firm can also fine-tune messages, assess the right time to share a story, and highlight features that will resonate with the media and your audience.

Enable Two-Way Communication

PR can manage your brand’s reputation by acting as a bridge between you and your consumers. By placing emphasis on two-way communication, your PR team can reach out to the media and your target audience with your message, completing the communication cycle by making sure that your consumers’ feedback reaches you.

By enabling communication with the media and your consumers, your PR team will help your startup enforce a strong, constructive relationship with them, your suppliers, and the public. This will also help you and your startup hold on to brand promises and remain consistent.

Provide Boundless Creativity

The usual marketing gimmicks may or may not work for your business. Moreover, as a startup, you might not have the time to focus on improving your brand image. Instead of struggling all the way to the top, hire a good PR team to help your brand shine across multiple platforms with their ingenuity.

Manage Crisis

As an organization, you will inevitably face problems as you grow and evolve. A good PR team might not only help you prevent blunders, but will ensure that you own up to your errors. During a time of crisis, your PR team will also manage the situation well by moving quickly and saying the right things.

Public relations can benefit your startup by positively impacting investor opportunities and company revenue in addition to brand perception. While a PR team can be most beneficial to your startup prior to the initial launch, it can benefit your company in various ways even in the later stages.

PR isn’t a waste of money as you might assume it to be and with the information provided here,  you now know how useful the process can be to your startup. So don’t wait for a crisis to hit you; take your time (while you still can) to find a PR firm that is as excited about your brand as you are, and you’re sure to succeed!

How To Get Your Android Device’s Notifications On Your Computer

While I’ve set up my machine in such a way that mostly everything I need is available on the machine, there are still a few occasions where I need to pick up my phone. One of these is when I receive a notification for something.

Having to pick up my phone to see what notifications I’ve got and getting distracted from my computer work is something I really hate a lot. Why can’t we receive our phone’s notifications on our computers so we don’t need to take our eyes off our computer screens? 

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Luckily, there are a few ways to get around the issue. There are some apps available that let you bring your Android device’s notifications to your computer. They basically keep an eye on your device, and when a notification arrives, it’s quickly mirrored on your computer so you know what it is about.

Here we take a look at three methods that help you do the task on your devices. Also, be sure to read our previous article on linking up your Android device to a Windows 10 PC.

Use Pushbullet To Access Android Notifications On Computer

Pushbullet was one of the first few apps that allowed users to bring their notifications to their computers. The app has really helped a lot of people from getting distracted by letting them see their phone notifications on their Windows or Mac machines in real-time.

Setting it up requires installing an app on your Android device and then installing an extension in your desktop browser.

Head over to the Google Play Store and download and install the Pushbullet app on your device. Launch the app and sign in using your preferred method.

The app will ask you to provide it with access to your notifications. Tap on Enable, find Pushbullet on the following screen, and turn the toggle next to it to the ON position.

Grant the app the other permissions it needs to properly run. Once you’ve finished that, tap on Mirroring at the bottom of the main app interface. This is where you’ll find the notification mirroring option.

On the screen that follows, enable the option that says Notification Mirroring. You may enable Only while on WiFi as well if you’d like for your notifications to be mirrored only when you’re on a WiFi network.

Open a new tab in your browser and install the Pushbullet Chrome, Firefox, or Opera extension.

Once the extension is installed, tap on Send a test notification in the app on your device to test the feature. You should get a notification in your browser if everything’s properly set up.

From now on, Pushbullet will send all the notifications you receive on your Android device to your browser. No more phone-picking to see what’s up.

If all notifications sounds a bit too much for you, you can customize what apps you want to receive notifications on your computer in the Android app on your device. This is really handy when you want to view notifications only from a few chosen apps you have on your phone.

Mirror Android Notifications On Computer With AirDroid

AirDroid is actually a full smartphone management tool letting you access almost all types of your device files on your computer. It has a feature called desktop notifications that let you view your phone notifications on your computer.

It works more or less the same way as Pushbullet but is quite a good alternative if you aren’t a big fan of the former app.

Install the AirDroid app on your Android device. Then launch the app, tap on Me at the bottom, select Security & Remote Features, and tap on Desktop Notif.

You’ll find a large green button saying Enabled Permissions on the following screen. Tap on it.

You’ll now need to provide the app with access to your notifications. Turn on the toggle next to AirDroid to do it.

Get back to the app and you’ll find yourself in a new menu. Enable the option that says Notification Mirror service at the top. Then, enable other options to customize how you receive your notifications.

Head back to the main app interface, tap on AirDroid Web, and note down the IP address you see on the following screen.

Enter the IP address in a browser on your computer. Accept the prompts on your device and your computer will be connected to your device via AirDroid.

You’ll now receive all of your phone’s notifications on your computer. You can send a test notification from the notifications menu in the app on your phone.

You’ll want to use AirDroid over Pushbullet as the former doesn’t require you to install anything in your browser. Also, the former lets you do much more than just mirroring your notifications, so that’s also something to be considered while deciding which app to go for.

Access Android Notifications On Computer With AirMore

AirMore works pretty much the same way as AirDroid and so here I’ll briefly show you how to get it up and running on your devices.

Make sure that both your smartphone and your computer are connected to the same WiFi network.

Download and install the AirMore app on your device. Launch the app, tap on the three-dots at the top-right corner, and select Get IP.

Access the IP you see on your phone’s screen in a browser on your computer.

In the app, tap on More at the bottom, tap on the gear icon at the top, tap on Notification Mirror service, and enable your notifications for this app.

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