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Social media can feel like such a trial at times. It seems the lists of social networks is ever-growing, and each medium requires its own plan of attack.

Social media can be a tremendous time sink, and you can’t afford to waste any hours. But honestly, social media posts don’t have to take hours to craft – in fact, in many cases shorter social updates fare much better than longer ones.

These 11 quick and easy social media status updates can be cranked out in less time than it takes to cook up a pack of microwaveable rice.

1. Pictures Are More Powerful Than Words

Even in a busy day brimming with meetings, you can probably spare a few quick seconds to snap a picture. It doesn’t have to be a perfect artistic representation of the proletariat struggle – your photo can be as simple as the door to your office building covered in snow, or a tray of cupcakes someone brought into the break room.

2. Quick Facts or Tips

Your social posts don’t have to be a major feat – in fact, shorter, pithier posts tend to fare much better than lengthy monologues. Your post can share an interesting statistic, reveal a special deal, or provide helpful info users might enjoy. Examples include:

Facebook posts with 80 characters or less receive 66% more engagement!

Come stop in the first Thursday of each month from 8-10 for our open mic sessions!

Users can now add filters to their social photos – try out this beautiful new feature!

Did you know? Newborn giraffes fall more than 5 feet to the ground when they are born, as their mothers give birth standing up!

3. Ask A Question Or Post A Poll

Fans enjoy giving their opinion on social media – dish up a question or poll and many will be happy to respond. If you want engagement, it’s essential that you ask for it with a call to action. Ask and you shall receive. Studies have shown Twitter users that simply ask, “please retweet this!” at the end of posts receive substantially more retweets than those that do not.

4. Celebrate National Corndog Day

It turns out there are tons of unofficial holidays out there. Nearly every week there’s a quirky holiday you can celebrate. In fact, Ice Cream for Breakfast Day is right around the corner! Craft a quick post announcing or celebrating these lesser-known holidays, and fans will gladly join in! Taking part in these wacky celebrations also helps your brand show some of your personality to followers. Users want to see companies with heart and spirit, not corporate robots.

5. Comment On Current Events 6. Share Customer Success Stories

Need a quick and easy social post idea? Go for a customer success story. An example might be:

Hurrah for Sally at @BigTimeBagels! She increased email opens by 23% this month with our software! #OpenRateAwesomeness

7. Inspire With a Quote

8. Caption Contest 9. Fill in the blanks 10. Share a Sweet Resource or Guide

If you have a great resource to share (whether created by you or from another source), you don’t need a huge introduction. Just write up a quick line or two explaining what the resource is and why it rocks!

11. Share Something That Moves You

Engagement is often driven by emotion – people get excited about what makes them laugh or moves them to tears. If you come across a video that makes you chuckle or ponder, go ahead and share it.

Video content is especially powerful and drives a ton of engagement. Best of all, sharing video content on social media is super easy. Most sites will auto-generate the video clip in social feeds when you paste in the link.

Make Social Media Easier: Use Tools To Work Smarter

The quick social media post ideas above will help you whip out great posts even when you’re short on time. However, there are additional social media productivity tools you should be using if you really want to get the most action out of your limited available time.

HootSuite: HootSuite is a free all-in-one dashboard for monitoring your social media presence across various networks. Best of all, HootSuite lets you schedule social posts ahead of time. This means you can craft social posts on Monday for the entire week. Talk about a time saver!

Buffer: Buffer is a favorite of savvy social media users. Buffer makes it easy to find, schedule, and share great content across the web with your fans. Install the browser plugin and hit the Buffer icon whenever you come across a great article you want to share with followers. From there, Buffer puts the article in your sharing queue, and will send out the post at one of your pre-allotted times.

Save Time With Social: Monitor What Works

With new social media networks popping up quicker than acne on a teenager’s face, it can be pretty tough to keep up with them all. The good news is that you don’t have to be on Facebook, Instagram, Pinterest, Vine, LinkedIn, Twitter, Reddit, and Google+.

Initially you’ll want to put some effort into all of these networks to experiment and see which social networks work best for you. Different audiences will favor different social sites. Brands that are very image-oriented will likely find better engagement coming from Pinterest and Instagram. Businesses oriented with geek culture might find that Reddit drives more traffic than any other network.

Once you’ve taken some action on different social networks, break open Google Analytics and see who is your referral savior. See what social sites work for your business, and then invest the majority of your energy into those networks. This ensures your valuable time and attention go to the most important social sites where you will get the most leverage.

What are your tips on saving time with social media?

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18 Social Media Updates You May Have Missed In October

October was a busy month in the social media world. Various social networks introduced new functionalities and updates. Here are 18 social media updates from October 2023.


Facebook is introducing the ability to order food with its mobile app for users in the U.S. Food can be ordered for either takeout or delivery from local establishments without having to leave the Facebook app. To facilitate food orders through its mobile app, Facebook is utilizing the services of third parties such as EatStreet, chúng tôi DoorDash, ChowNow, Zuppler, Slice and Olo.

Learn More: Facebook Brings Food Ordering to Its Mobile App

Facebook is making ‘Stories’ available to all pages in a push to increase usage of the feature. It’s no secret Stories have been floundering on Facebook since being introduced earlier this year, but Facebook isn’t about to give up on them. Rather, it’s making Stories more widely available. Now pages, in addition to individual users, can publish stories if they wish.

Learn More: Facebook Introduces Stories for Pages, Will Anyone Care?

Facebook rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site.

Facebook’s Explore feed is designed to change that. Within the Explore feed you will find posts from pages you don’t follow, which would be unlikely to show up in your news feed otherwise.

Learn More: Facebook’s ‘Explore’ Feed May Improve Pages’ Organic Reach on Desktop

Learn More: Facebook Native Videos Receive 530% More Comments [STUDY]

In an effort to help users make more informed decisions about which stories to engage with, Facebook is going to start providing additional context about publishers.

Learn More: Facebook’s News Feed to Provide Additional Information About Article Sources


Instagram added a new feature to Stories which will let users ask questions and have their audience vote on the answer. To use the new feature you simply go through the process of adding to your Story as you normally would. Then tap on the icon at the top to add a sticker and look for the “POLL” option.

Learn More: Instagram Stories Can Now Have Interactive Polls

Instagram has a new effect for videos that could end up being one of its best original features since the Boomerang. Those dramatic zooms you may see users adding to videos manually can now be done automatically, thanks to a new feature called ‘Superzoom.’ When getting ready to record a video, right next to the Boomerang option will be Superzoom. Long pressing the shutter button will create a dramatic zoom using either the rear or front camera.

Learn More: Instagram’s Superzoom Could be the Next Boomerang

Instagram introduced the ability to add another person to your live videos, making it possible for two accounts to broadcast together at the same time. While broadcasting a live video there will be a new icon at the bottom of the screen, which you can tap to invite someone else to join the live video.

Learn More: Instagram Lets Users Add a Friend to Live Broadcasts

Shopify is rolling out its “Shopping on Instagram” feature to thousands more merchants, just in time for the holiday season. Selected merchants can choose whether or not to take part in what is still a test program. Those who choose to connect their Shopify catalog with Instagram can create sales posts by tagging them with products.

Learn More: Turn Instagram Posts Into Sales With Shopify Integration


LinkedIn is bringing smart replies to its messaging platform to help keep conversations going. Finding the time to reply to messages on LinkedIn can be a challenge, the company admits, but failure to respond could result in missed opportunities.

LinkedIn promises to shave time off the process of sending messages back and forth with its new smart replies. Smart replies are suggested responses you can send with a quick tap.

Learn More: Quickly Respond to LinkedIn Messages With New Smart Replies

Learn More: LinkedIn is Testing Autoplaying Video Ads on Mobile

LinkedIn is working on a new tool called Talent Insights, which is designed to help companies make data-backed decisions when recruiting and managing talent. With access to rich global datasets, LinkedIn aims to empower recruiters when it comes to making more intelligent and strategic talent decisions.

Learn More: LinkedIn is Working on a Recruiting Tool Called Talent Insights


Learn More: Pinterest Search Ads Now Available to All Businesses


Snapchat recently updated its iOS app with a feature that was previously only available on Android — link sharing from third-party apps. When you’re viewing content in another app and tap the share button at the bottom of the screen, you will now see Snapchat as an option for other apps to share to.

Learn More: Now You Can Share Links to Snapchat from Third Party Apps on iOS

Next time you’re curious about what you see in a Snap, new context cards from Snapchat will have the answer. Context cards allow users to search for more information about what’s in a Snap simply by swiping up. Information is sourced from TripAdvisor, Foursquare, Michelin, and goop — all of which are Snapchat partners.

Learn More: Snapchat’s New Context Cards Make Snaps Searchable


Learn More: Twitter Introduces New Video Ad Unit for Increasing Website Visits


Learn More: Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement

YouTube for iOS has been updated with iMessage support, which will let users watch and chat about videos without leaving the app. After tapping on the share button in the YouTube app, there is now an option to share via iMessage.

Learn More: Share YouTube Videos With iMessage Contacts Without Leaving the App

Social Media Advertising Best Practices

In our industry, good content is invaluable. But good content is also hard work.

From planning to Quality Contro, content must be researched, nurtured, analyzed, and improved on an ongoing basis to make it as suitable as possible for your target audience. But if no one is finding your content, then regardless of the quality, it won’t have an impact on your business’s bottom line. This is where paid amplification comes into play.

Pushing targeted eyeballs to quality content is something our team has had success with, so below I have shared some of the things we’ve learned from our experience.

Amplification steps

Defining objectives

Once these have been agreed upon, you then need to decide which social channel or channels to leverage in order to reach and engage your desired target audience.


You may have heard horror stories recently about the eradication of brand reach on Facebook; but these issues are limited to organic reach, and actually play into the hands of those with paid budgets at their disposal.

In terms of setting goals, however, I would recommend this technique for goals like increasing reach or impressions as a gauge metric. Setting ‘eyeballs’ as a goal is more effective because no matter how good the content you can’t guarantee engagements.

So, let’s say you’ve decided that you want your content to get 50,000 impressions rather than a number of engagements. What happens when you reach your impressions (or reach) goal and your engagement rate is through the roof? If your content registers a strong engagement rate then push your amplification further because it’s clear that your audience and people who are seeing your content are reacting well to it.

But how do you get the best value for money? If you are trying to get people interested in your content you can target related keywords and pages. To keep costs down but your ad still targeted you should approach this like you would a Google Adwords campaign.

Try and avoid the most generic terms and pages that relate to your content.

For example, if your content is on motorsports then choose pages or interests that are related but aren’t necessarily obvious, like public figures James May, Richard Hammond, and Ayrton Senna, or movies like the Fast and Furious franchise.

If your content is more suited for remarketing or people who are your established demographic then a bit of Facebook mining can really open your eyes to which pages, brands or interests to target.

The equation shown allows you to establish what percentage of the people who like your page also like another brand or interest. When you have established this you can use related pages and interests to help optimise your amplification by using the same methods as previously explained.


Twitter Ads used to be an exclusive club, only available to those who could afford the minimum spend that bought you access to an account manager. It was out of reach for most businesses. Thankfully that has now changed with the launch of the self-service feature. Twitter is now available to the masses and your content can be amplified no matter what your budget.

To amplify your content on Twitter, you will need to launch a Promoted Tweets campaign. Here you will be able to select a tweet for amplification, much like Facebook’s Page Post Engagements feature, or you can create a new tweet featuring your content.

To ensure that you are reaching the right people you will need to be targeting the right people. These targeting metrics aren’t as specific as Facebook and are split into the following four areas:


Interests and followers


Tailored Audiences

Firstly, I will walk you through keyword targeting. It’s as simple as it sounds; you input keywords and Twitter will aim your campaign at accounts that relate to that keyword either in their tweets or bio. So, for example, if you wanted to target Manchester United fans you might want to use the keywords Man Utd, Man U, #MUFC etc.

If you set up an interests and followers campaign you will be targeting exactly that. Twitter suggests interests through its categories feature but also allows you to be more specific.

Now, for me, this is where this targeting avenue falls down. You can input @usernames of people and influencers relevant to your content but it targets people similar to that user’s followers.

So you will be targeting people who are interested in your content but there is no guarantee that people similar will be as well.

To reduce the risk using this method, I would recommend conducting comprehensive research into how you choose influencers. I recommend tools such as Followerwonk to find this information.

Targeting by television is really useful if you have content relevant to a popular television show or event. Twitter has the TV guide’s information stored into its targeting so finding the relevant shows is simple. This method of targeting is for content that will have maximum impact during the show’s broadcast because this is when the conversation about the show will be at its loudest. For this reason the longevity of this method is not as strong as the others.

Tailored audiences campaigns are essentially remarketing to those who already have an affinity with, or showed interest in, your brand. This is because you will have to upload an email list to Twitter’s server and it will then target your content to the recognised emails’ Twitter accounts. This way of amplification will be more useful for content to encourage repeat purchases or to improve customer loyalty.

Once you have decided the right targeting method for your content you will need to set up the tweet to achieve maximum potential and cost efficiency. A recent study by Twitter found that tweets including an image were 35% more likely to be retweeted than those featuring other types of content, such as a video URL or a hashtag.

To optimise your Twitter amplification, I would suggest reviewing the success of your targeting when your ad has been running long enough to give you an indication of how it is doing. Whether you have chosen to target through keywords, interests, @usernames or television programmes, Twitter allows you to measure the success of each of those.

So, for example, if you have targeted followers of ten @usernames you can see which ones are giving you the best value, whether it’s cost per impression or engagement.

Once you have established which ones are most profitable, you can replace the less profitable @usernames with ones similar to these optimised ones and to reduce your overall spend on your amplification.

So if your ad had a low cost per impression or engagement with the Guardian then you should consider including The Telegraph or The Independent. If you repeat this method throughout the length of the amplification you can ensure you are keeping your ad fresh and optimised. 


If your content is more appropriate for a professional audience then LinkedIn offers that exact alternative. These are called Sponsored Updates and you can target LinkedIn members through companies they are connected with, their industry or their job titles. Moreover, if your content is more suitable for senior professionals you can also target by seniority.

When setting up your Sponsored Update it is important to be resourceful on LinkedIn. You are targeting these people because they are professionals so offer them something that will benefit their careers or be useful for how they approach their professional life. Include compelling and relevant imagery.

What’s to come?

Amplification Checklist

Now you have considered the above information, here’s a handy checklist to aid you during your social amplification:

Outline your objective

Set goals on how to achieve your objective

Recognise which channel or channels would best suit your niche

Decide which type of ad suits you


So now you should be aware of the options and capabilities of social amplification. You’ve worked hard on your content, hard enough for you to be proud of it. Showcase it in all its glory by creating a social amplification strategy so you can get all the rewards your effort deserves.

Thank you to Kyle Kirkland for sharing his thoughts and opinions in this blog post. Kyle is a social media consultant at

Thank you to Kyle Kirkland for sharing his thoughts and opinions in this blog post. Kyle is a social media consultant at Zazzle Media , a UK-based digital marketing agency with a reputation as one of the leading lights in the world of digital content creation and distribution. You can connect with Kyle on LinkedIn

Social Media Marketing – Not For Everyone?

After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one.

Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking channels.

Do you convince such people that they need to push on, as social media marketing is a necessity these days, or is social media just not for everyone?

Whilst we’ve all heard the benefits of using social media to promote businesses, the dilemma is that using social media as an effective marketing tool also requires:

some technical ability (albeit pretty basic);

time, when you may already have issues with time management;

putting yourself ‘out there’, the social aspect of social media is intimidating to many;

creative writing skills;

a budget to hire a professional to get started or run your campaign, if you just cannot manage it internally.

Even after discussing the ways of managing all of these issues – sometimes over and over again – I still get resistance in many cases.

“I can’t see myself telling the world what I’m having for breakfast.”

“I just don’t get Facebook.”

“It’s just not ME!”

So I’ve become a Social Media Marketing Evangelist, and I’ve been able to convert nearly all of those ‘with little faith’ through:

inspiring with case studies of related businesses that have shown real results through social media marketing;

brain storming content ideas related to the areas of the business that the client is most passionate about;

using channels that are most suited to the clients skills and interests – videos for YouTube may really excite a person less inclined to write blog posts;

working out a time management plan that fits with the clients’ other responsibilities;

identifying others that may assist the client (at no or low cost) – teenage children are a good resource for sole traders, while using a variety of staff members works in larger organisations;

showing how to set a realistic budget for social media marketing in case professional assistance is needed on a regular basis;

setting up tools for integrating accounts and automated posting;

discussing the other benefits of using social media – communicating with and retaining existing customers, networking, keeping tabs on competitors, etc.;

meeting the sceptical parties in an organisation to get their buy-in and discuss setting up a social media marketing plan and policy.

Usually at some point along this path I see the client become more comfortable with using social media.  Most become full converts after signing on new clients and making more sales through their social media efforts, for example:

a small business owner, who barely used email a year ago, is now happily chatting with prospective clients on Twitter on a daily basis;

a sole trader that couldn’t see himself ‘rattling on about my daily habits online’, has a popular YouTube channel showing off his services;

a marketing assistant that had to struggle with the business owner for the okay set up a social media campaign, now amazes him with the number of sales they get through their Facebook page and Twitter.

Perhaps the super sceptics will have to take their chances using more traditional marketing methods, but as there has been such a shift in marketing practices toward using social media, they may very well fall behind their competitors and will have to come to terms with it sooner or later. In this case they are probably best off hiring a professional social media consultant to run their campaigns for them.

Social Media Marketing may not suit everyone initially, but it’s definitely something that business owners, marketing and sales staff do need to come to terms with to be competitive in the business world today.

Social Media Mining – Introduction With Examples

What is Social Media Mining?

Social Media Mining is basically a reward system. Here one gains rewards and points based on their activity and contribution to the community. Social Media Mining works to generate content, engage current users, and get more users.

Even though almost every single social media platform provides some reward, only platforms that have adopted Social Media Mining allow their users to monetize the reward gained.

Note: Social Mining or Social Media Mining differs from Social Media Data Mining.

We will discuss the following topics in Social Media Mining:

How does Social Media Mining work?

Examples of Social Mining

What are the perks and demerits of Social Mining?

Let us talk about them in detail.

1] How does Social Media Mining work?

Social Mining works on Blockchain technology, and the engagement is tokenized. So, whenever a user interacts with a piece of content, creates something, or shares something, their activity is tracked, and based on that, they get rewarded. The rewards are given, keeping the following steps in mind.

To calculate the reward that should be given to the user, scores and ranks are allocated based on their contribution.

Based on the rules and policies of the organization, tokens are allocated to the user.

Once the tokens are generated, they are sent to the waller of the user. They ensure transparency and security in this process.

After the user has received these tokens, they can turn them into cryptocurrency or use them within the platform to access premium features.

The tokens earned during this process can also be used to influence decisions and governance of the platform.

2] Examples of Social Mining

Now that we know how the Social Mining platform work, we should look at some of the examples for the same. There are various Social Mining projects, but we will talk about Reddit.

Reddit, undoubtedly, is one of the most popular social media platforms in the world. However, most people don’t know about Reddit Moons. Reddit Moons are ERC-20 tokens; they have monetary value as they are built on Arbitrum layer-2 solution. Active SubReddits members are given r/CryptoCurrency. One can redeem them to get premium access or Reddit Coins.

There are other Social Mining platforms, such as Hive, SteemIt, and YUP. Here, you will get rewarded with points that can then be redeemed.

3] What are the perks and demerits of Social Mining?

Everything is not hunky-dory with Social Mining, they are some demerits that should be addressed, and at the same time, there are some perks as well. In this section, we will discuss both of them to help you decide.

Following are the perks of Social Mining

Social Mining helps users to interact more and build a larger network. Since there is an incentive to participate, they will more likely interact with the content of other creators.

Due to this interaction, more and more users will get empowered to share their content. Not just general users but also artists will be able to monetize their art.

Lastly, using Social Media won’t just be a waste of time; one can easily make a few bucks out of it.

Although there are various perks, we need to discuss some of the demerits of Social Media Mining.

In the quest for quick money, some users will try to manipulate the algorithm, which is borderline cheating, to get more out of the platform. This is not healthy for the platform and its users.

Not just that, one should also be aware of the fact that cryptocurrency is not stable. It fluctuates, and its values can increase or decrease depending on the market.

It also makes the user addicted to the platform. We humans are so addicted to rewards that this can backfire and can have an impact on our personal and emotional well-being.

Read: Botnet Tracker lets you track the activity of live Botnets worldwide

What is an example of Social Media Mining?

There are various examples of Social Media Mining; however, let us discuss one more example, which is Hive. Hive is a social media platform that was driven by Steem, another Social Media Mining platform. Hive gives its users a lot of control over the content and doesn’t promote censorship of the content. Also, it rewards engagement and time given to the platform. Hive has also outperformed Steem, which is one of the biggest players in the Social Media Mining industry.

Also Read: Why do companies collect, sell, buy or store personal data

What are some uses of Social Media Data Mining?

Read: How to protect your Privacy on Social Media and Internet.

Link Building Through Social Media Monitoring

So much of our online marketing efforts overlap with one another. With the right coordination, the line between search engine optimization (SEO) and social media marketing begins to blur. Marketing tactics that started out solely as a means for improving social media visibility are now transitioning into viable SEO strategies. One of my favorite examples of this is link building through social media monitoring.

Social media monitoring is basically the process of monitoring conversations about your brand and/or product(s) across social communities. This can range from tweets to blog posts to mentions in news articles. The point is, if someone is talking about you or your products – you want to know about it.

But what if someone mentions a keyword you are targeting for SEO? Doesn’t that stand out to you as a new link opportunity? In addition to tracking brand and product mentions, you can use your favorite social media monitoring tool as an automated link researching tool. It’s like having that intern you keep trying to get your boss to let you hire, except this one will work 24/7 for you and you don’t have to teach it anything.

Keywords your targeting. I mentioned this one at the beginning of the article. The idea is if someone writes a blog post about a keyword you’re trying to rank for, it could be a great opportunity for you to reach out to them and convince them to insert a link to your site in the post or to allow you to guest post for them. It’s also a great way to discover popular communities in your industry (e.g. forums) that you should be participating in daily – and including links in your posts where relevant. The opportunities are endless, especially considering how many keywords you’re probably interested in ranking for.

Keeping an eye on your competitors. Where are your competitors building links and participating? This is a great opportunity for you see see where they are focusing their link building efforts so you can also engage in those areas. It’s also a great way to keep tabs on what anchor text they are focusing on so you know what keywords they are targeting. You just mind find a few that you hadn’t though of targeting in the first place.

Identifying industry authorities. Finding the key influencers in your industry and getting them to write about and discuss your company, products and services can be a dream come true for your SEO. With just a few simple reviews on their blog or even just through their Twitter stream, you’ll start to see more organic reviews showing up that didn’t require any effort on your part.

What ways are you using social media monitoring for SEO?

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