Trending November 2023 # 11 Clevere Arten, Ihren Youtube # Suggested December 2023 # Top 17 Popular

You are reading the article 11 Clevere Arten, Ihren Youtube updated in November 2023 on the website Tai-facebook.edu.vn. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested December 2023 11 Clevere Arten, Ihren Youtube

Den eigenen YouTube-Kanal zu promoten kann schwierig sein, wenn man keine klare Strategie hat. Mit diesen praktischen Tipps und Tricks wird es einfacher.

Wie eine Umfrage des IfD Allensbach ergab, veröffentlichten bereits 2023 rund 2,9 Millionen Internetnutzer in Deutschland regelmäßig Videos auf YouTube. Das Video-Netzwerk ist gefragter denn je, denn Videos sind in der Gunst der Nutzer auf dem Vormarsch. Und zwar überall auf der Welt: YouTube selbst erklärt, dass satte 80% aller YouTube-Aufrufe von außerhalb der USA erfolgen. Unternehmen sollten sich also mit Video-Content und YouTube beschäftigen. Auch wenn Sie es schon tausendmal gehört haben (wahrscheinlich verfolgt Sie der „Skip Ad“-Button schon in Ihren Träumen): 2023 ist das Jahr der Videos. Es stellt sich wohl kaum noch jemand die Frag ob es sinnvoll ist, den YouTube-Kanal zu bewerben sinnvoll ist, sondern es eher, wie man dies am effektivsten tut.

Doch was tun, wenn das schöne neue Video nicht gesehen wird? Bei den 300 Stunden Videos, die pro Minute auf YouTube hochgeladen werden, kann diese schiere Masse zu einem Problem für Unternehmen werden, die auf sich aufmerksam machen wollen.

Bonus: Erfahren Sie in unserem Schritt-für-Schritt-Leitfaden, wie Sie eine Social Media-Strategie erstellen und Ihre Präsenz in den sozialen Netzwerken mit Hootsuite optimieren.

Das Bekanntmachen Ihres YouTube-Kanals ist eine Kunst – und zwar eine, die zwischen Buh-Rufen und Applaus für Ihren Video-Content entscheiden kann. In diesem Leitfaden zeigen wir Ihnen, wie Sie Ihren YouTube Kanal so promoten, dass Ihre Videos mit Sicherheit Aufmerksamkeit auf sich ziehen.

So machen Sie Ihren YouTube Kanal bekannter

1. Aussagekräftige Titel

Worauf achten Sie als erstes, wenn Sie überlegen, ob Sie sich ein YouTube-Video ansehen sollen oder lieber nicht? Wahrscheinlich auf den Videotitel. Wenn ich meine kostbare Zeit einem Video widme, dann wähle ich eines, das mir klipp und klar anzeigt, was ich erwarten darf. Das bedeutet, Ihre Videotitel müssen

kurz und prägnant sein.

aussagekräftig sein und Schlagworte enthalten.

2. Zum Video passende YouTube-Vorschaubilder

Für ein gelungenes Vorschaubild rät YouTube, das Bild sollte

so groß wie möglich sein, da es auch als Vorschaubild für den eingebetteten Player dient;

eine Auflösung von 1280×720 Pixeln haben (die minimale Weite sind 640 Pixel);

in Grafikformaten wie .JPG, .GIF, .BMP oder .PNG hochgeladen werden;

kleiner als die maximale Dateigröße von 2MB sein;

möglichst im Format 16:9 sein, da dieses das meistgenutzte Format bei YouTube-Playern und Previews ist.

Sinnvolle Inhalte machen es deutlich einfacher, einen YouTube-Kanal zu promoten. Und die Vorschaubilder tragen wesentlich dazu bei, ob Ihr Content als sinnvoll angesehen wird oder nicht.

3. Ein optimal genutzter Kanal

Erstellen Sie ein aussagekräftiges und überzeugendes Profil mit einer detaillierten Beschreibung, worum es in Ihrem Kanal geht.

Dabei sollten Sie darauf achten, dass das Profil markenkonform ist und folgende Kriterien mit Ihren anderen Social Media-Kanälen übereinstimmen:

Farbauswahl

Hintergründe

Logos

Social Media-Icons (für Ihre anderen Social Media-Kanäle)

Spezielle Banner oder Layout-Vorgaben

In einem Blog-Post schreibt Kissmetrics: „Wenn Sie Ihren Kanal markenkonform gestalten, sorgen Sie für ein einheitliches Markenerlebnis Ihrer Abonnenten und Zuschauer auf YouTube, das diese auch auf Ihren anderen Social Media-Kanälen erleben.“ Ein YouTube Kanal, der Ihre durch harte Arbeit aufgebaute Marke widerspiegelt, unterstützt Ihre Video-Werbung nachhaltig. Mit der Zeit werden Sie und Ihre Marke dadurch unverkennbar.

4. Video SEO (Suchmaschinenoptimierung)

Ein weiterer wichtiger Punkt, damit Ihr Kanal und Ihre Videos auch gefunden werden, ist Suchmaschinenoptimierung (SEO). YouTube ist die zweitgrößte Suchmaschine im Web, richtige SEO wird also dafür sorgen, dass Ihre Videos von so vielen Leuten wie möglich gefunden werden.

Search Engine Watch nennt folgende Kriterien, anhand derer der YouTube-Algorithmus die Ergebnisse einer Suche auswählt und sortiert:

Informationen aus dem Seitentitel (Title Tag)

Zuschauerbindung

Schlagworte in der Beschreibung

Youtube For Beginners: How To Set Up Your Youtube Channel

YouTube single-handedly changed the way that we consume content.

We’ve all heard of the hundreds of hours of content uploaded each day on YouTube, and the billions of hours watched every month, and it being the world’s second-largest search engine.

Other video platforms have tried to follow suit but pale in comparison to the mighty YouTube content engine.

Many have built careers off of vlogging and made millions. This phenomenon is simply in response to user behavior.

And while the golden days of YouTube money-making have somewhat passed, the opportunity for individuals and brands to effectively market themselves on the platform is still very real.

That’s why so many newcomers are still trying to break into the video scene.

In fact, the number of new YouTube channels doubled between 2023 and 2023, from 15 million channels to over 30 million.

Yet so many who start vlogging, find that their content is buried under the thousands of content uploaded that day.

This can be because they simply are not a good candidate for creating engaging video content, or it could also be related to channel set up.

Channel setup is not as straightforward as one might assume.

Here’s how any self-respecting SEO should set up their YouTube channel.

Before You Begin

Yes, you can just dive into YouTube and get your channel set up (Scroll to Next Section!), but strategic research is highly recommended.

First ask yourself what the purpose of your channel is.

If it’s for individual promotion, what are your goals?

As a business, your channel goal may simply be to create engaging content and attract people to your brand.

Once you know what your purpose on YouTube is, you can start to get strategic.

Video Keyword Research

Like other types of search engine optimization, you should plug your own content themes into keyword research tools, but make sure you’re looking at YouTube search volume.

This will give you insights and ideas about how people search for topics related to your content ideas, and also help guide future content creation.

Tools like vidIQ can help with YouTube keyword research, but a Premium subscription is required for full results to show inside the tool:

Make sure you search for various permutations of the key phrases that describe the content you want to create, or already have.

Don’t rely on the tool to suggest them for you.

So type in the basic one-word description like “fashion” or “construction” – whatever you specialize in.

But also type in variations with descriptive language, “how-to” phrases, reviews or tutorial-style queries.

For example, “oil change” versus “tutorial of how to change oil on a small car.”

Think of who you want to be watching your YouTube channel and what they would be searching for there.

Keep in mind that not everyone who ends up on a YouTube video started their journey on that platform.

Since video card results are available in Google search, you should also head over to the good ol’ keyword planner inside Google Ads to do some traditional keyword research.

This will expand your acquisition strategy, making it easier for you to gather new channel viewers and subscribers.

Competitive Research

Once you have a decent list of keyword research, plug those same queries into YouTube to see which one of your competitors rank for these.

You may even see the same competitors showing up again and again for the queries you’d like your content to show up for.

Study what these leading channels have done with their content, and aim to make your content even more engaging.

Do your competitors use music on their videos?

Do they have consistent branding on the thumbnails?

How long are their videos?

Answer these questions clearly in your mind before you even buy a selfie stick.

You can also use extensions like Tube Buddy to see which tags your competitors use for their videos.

The green numbers show where this video ranks in YouTube for that tag query.

Content Development

Now that you know which topics to build content for, with some strong hints of how to do it successfully, you can begin filming!

Try to bank a couple of weeks of content before you launch so you can post consistently once you get going.

Doing so will engage channel subscribers and help your overall channel performance (more on that later).

Noobie YouTube Channel Setup Instructions

It doesn’t take much more than a Gmail account to open a YouTube channel.

You’ll have to select whether you’re a business or an individual.

Anyone can open a YouTube account and start a channel, so answer this question as it pertains to your situation.

The difference is that business accounts (sometimes called branded) allow you to create another name for the channel, and share management of it with other Gmail users.

Aspiring vloggers can open a channel using the same process, but going a couple steps further.

If you don’t have a channel, you’ll be prompted to create one:

Once your account is created you’ll have to verify it using a code sent to your phone.

Google says it can take up to 15 minutes to receive it, but I received mine instantly.

Once your account is verified you’ll know it was successful because you’ll see this encouraging message:

Verifying your account gives you access to features you otherwise wouldn’t be able to use, even if your channel was still active.

For example, you can’t use custom thumbnails without official account verification.

Here’s a view of what channel features look like before the account is verified:

Here’s what those same features look like post verification:

With your YouTube channel verified, you can now get down to business, starting with the basics.

Next, you can change the background banner that shows at the top of your channel but only from a desktop device.

You’ll then be prompted to upload an image from your computer or another source.

The recommended dimensions of 2,560 x 1,440 pixels are given in this screen, but note that 2,560 x 423 pixels is the maximum safe dimensions for text and logos to not get cut off on varying device sizes.

You can and should add social media links to your banner as well if available.

You’ll see an expandable “Links” section near the bottom where you can add up to 5 links.

You can choose how many of these links actually show in your YouTube channel banner.

Once you fill out the links they will appear in your channel banner as follows:

You can fill out your channel description and location in the same section.

To edit your actual channel thumbnail you’ll have to do so from the Google About Me control panel automatically created alongside your account.

Channel Architecture

Once the basics of your YouTube channel are in place, you can start uploading content.

Your uploaded videos will automatically be tiled under “Videos” unless you organize them.

Good marketers know to always put their best foot forward, and on YouTube, that means making sure your best videos are listed first.

If you have no idea which videos are best, you can wait, measure and decide then.

Otherwise, lean on your keyword research and common sense.

The videos that are targeting keywords and that you’ve put the most production value into are most likely to perform.

Organize the best content according to their theme and upload these as playlists.

Select “Playlists” from the left-hand side menu:

You’ll then be taken to the window where you can create new playlists.

Creating locked playlists allows first-time content creators to experiment with playlist content before going public with it.

Playlists are especially useful to anyone trying to rank on YouTube, but the engine and algorithm don’t work the same way as search.

Bonus Material: Optimizing Your New YouTube Channel

As SEO professionals we care more about how any type of content channel will perform and acquire new eyeballs, than the channel itself.

We ask: what’s the point if no one will find it?

Optimization should be built into your channel set up so you can be successful.

Overall Channel Optimization

If you want to optimize your channel overall, you’ll need to know which metrics YouTube uses. Here’s a quick rundown:

Watch time: The total amount of minutes watched on your channel

Average Percent Viewed + Average View Duration + Audience Retention: How long on average your videos are able to retain a viewer

Rewatches: How many times people rewatch your videos or parts of them

Knowing what YouTube is looking for, means you can work toward that with your video content strategy.

Google provides some additional pointers to up your watch time specifically.

But take a step back and understand the YouTube landscape overall and the relationship between all these metrics.

For example, if your content is amazing and you get tons of shares, then you’ll attract a lot of channel subscribers, your watch time will increase and YouTube is more likely to help you amplify your content with their suggestion AI.

And you know what that means… more subscribers, more watch time and so on.

Playlist Optimization

Think of playlists like individual website pages when it comes to optimization.

Each playlist should have only one theme.

So let’s say the theme of your first playlist is cars.

Create a handful of videos under this theme so you can launch your cars playlist.

Use your keyword research to see which videos you should make, then build the playlist with the videos targeting the highest-volume cars-related keywords first in the playlist.

This will help to engage the most amount of searchers and hopefully keep them watching.

Other techniques to keep interest on your channel (once you’ve attracted someone there in the first place) is to:

Use YouTube Community features to:

Promote old content.

Tease new content.

Use Analytics like Socialblade to figure out what non-channel subscribers like most about your content.

You always want to keep visitors watching, so you can bring your watch time metrics (and the rest) up, signaling to YouTube that you create content worth watching.

Once YouTube understands that, their recommendation engine could start listing your videos to viewers and that’s how a lot of channels really take off.

Be careful though. Trying to game the system and over-optimize will work against you.

For example, keyword stuffing a playlist could cause a community strike against your account, and after three strikes your channel could be removed from YouTube altogether.

The same goes for individual video optimization.

Individual Video Optimization

Every single video you upload should be done strategically.

Sometimes vloggers create a video about something no one has ever searched before and it goes viral because the content is that interesting.

However, even “keywordless” videos still need optimization.

Here is a checklist you can use to optimize every single YouTube video you make from now on:

YouTube Video Optimization Checklist:

Special shoutouts to the “godfather” of YouTube optimization, Derral Eves, for all these insider tips embedded amongst the thousands of minutes he’s devoted to making us all better “YouTubers.”

If applicable, put your keyword in the movie file name (separate with dashes), at the beginning of the title and in the description, but don’t keyword stuff!

Video titles should be natural sounding.

Include a video description that is at least 250 words, with any associated landing page near the beginning of it so it’s always visible.

Never number your videos. If you have to, add it to the first part of description but not in the actual title.

Never put your brand name in the title either, viewers already know your brand name from the channel.

Use tags on your videos to signal its relationship to other videos like it. But don’t overuse tags or you’ll risk a community strike.

Make your brand name a tag on your videos, so you’ll show up for your brand, while leaving the 100-character titles to more valuable information for the viewer.

Upload your video in 4k, with a 16:9 aspect ratio in MP4 format ideally, but I highly recommend consulting this guide for best practices on YouTube video size and dimension. There is a lot of frustration and posts written about just this.

Your thumbnail has to be visible in smaller formats and it also has to stand out! Better thumbnails can increase user engagement on YouTube.

Include a text transcript of each video and/or subtitles so the content is both crawlable and accessible.

Don’t pay to promote your video on YouTube until after you’ve released it organically. Trending videos are never a paid placement.

Lights, Camera, Upload

Use this tutorial to help you set up your YouTube channel properly, but also take time to get your optimization-feet wet.

Video content is not something that should be entered into lightly.

To do it well and to do it right takes commitment and often a lot of editing hours.

Video production can be either time consuming, costly, or both.

So if you’re going to go through the trouble of setting up a YouTube account, do it because you have what it takes to become an amazing vlogger.

And you’ll need to be if you want to compete for views in the world’s second-largest search engine.

More Resources:

Image Credits

33 Gaming Youtube Intro Templates

Do you run a gaming-focused YouTube channel, or are you just in the market for a gaming intro template? Well, look no further, we’ve put together a list of 33 stunning intro templates perfect for the gaming niche.

All the templates in this list are from youtube intro makers and can be edited completely in your browser. The templates are super easy to edit and customize to your liking – so you’ll have your gaming intro ready to go in minutes.

Why use an online intro maker?

Reason #1: You don’t need to spend a lot of money to get an amazing intro

Reason #2: Create a quality intro without needing any expert skills

Reason #3: It’s quick – you can have your intro finished in a few minutes

Let’s get to the templates…

Intro #1: Explosive 2D Logo Reveal Intro

This incredible intro template from Placeit includes an explosive logo reveal. Edit this template online and in minutes you could have yourself a great intro ready to go.